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市場調査レポート

世界の選手追跡システム市場:成長、動向、および予測

Player Tracking Market - Growth, Trends, and Forecast (2020 - 2025)

発行 Mordor Intelligence LLP 商品コード 922474
出版日 ページ情報 英文 117 Pages
納期: 2-3営業日
価格
本日の銀行送金レート: 1USD=108.54円で換算しております。
世界の選手追跡システム市場:成長、動向、および予測 Player Tracking Market - Growth, Trends, and Forecast (2020 - 2025)
出版日: 2020年02月01日 ページ情報: 英文 117 Pages
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概要

世界の選手追跡システム市場は、予測期間中に24.6%のCAGRで成長する見通しです。さまざまな選手向けにカスタマイズされたフィットネスアクティビティの需要増加は、同市場を牽引する主要な要因の1つです。しかし、高い設備コストと相まって技術の利点についての認識の欠如は、同市場の成長を妨げています。

当レポートは世界の選手追跡システム市場について調査しており、市場機会や動向、成長および阻害要因、タイプ・エンドユーザー・地域別の市場分析、競合情勢、主要企業のプロファイル等の情報を提供しています。

目次

第1章 イントロダクション

  • 調査の前提条件
  • 調査範囲

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場力学

  • 市場概要
  • 市場成長要因
    • 24時間体制の監視に対する需要の高まり
    • ウェアラブルスポーツデバイスの技術的進歩
  • 市場阻害要因
    • ウェアラブルデバイスの高いコスト
  • バリューチェーン分析
  • 産業の魅力:ポーターのファイブフォース分析

第5章 市場セグメンテーション

  • タイプ別
    • ソリューション
    • サービス
  • エンドユーザー別
    • 個人競技
    • チームスポーツ
  • 地域別
    • 北米
    • 欧州
    • アジア太平洋地域
    • その他

第6章 競合情勢

  • 企業プロファイル
    • Zebra Technologies
    • Catapult Group International Ltd
    • Stats LLC
    • ChyronHego Corporation
    • KINEXON GmbH
    • Polar Electro Oy
    • Johan Sports LLC
    • Xampion (Progda Oy)
    • PlayGineering Systems Ltd.
    • Advanced Sports Analytics
    • Sonda Sports Ltd

第7章 投資分析

第8章 市場機会および今後の動向

目次
Product Code: 66920

The player tracking market is expected to register a CAGR of 24.6%, during the forecast period, 2020-2025. The increasing demand for customized fitness activity for different players is one of the major factors driving the market.

  • With the rising number of teams in any league increasing the competition, the adoption of the tracking solutions helps in understanding the movements of players or teams and it is further utilized as the benchmark to improve the performance of any player.
  • For instance, in October 2018, the National Football League expanded the use of the player and ball tracking to capture real-time data for every player. Further, the raw data collected is provided to all 32 clubs, which gave each team the flexibility to develop custom analytics and proprietary statistics.
  • Moreover, the player tracking system provides real-time player tracking solution which enhances fan viewing through television broadcasts, mobile engagement, and in-stadium. This enabled the fans to view real-time player data and compelling new performance insights. This experience enhances fan connectivity which in return helps in generating revenue for the match organizer.
  • However, lack of awareness about the benefits of the technology coupled with the high equipment cost is restraining the market growth.

Key Market Trends

Wearable Devices Offers Potential Growth

  • According to UEFA (European football's governing body), an increase of 1.5% year-on-year was witnessed in spectator numbers at domestic and European games, with more than 170 million people attending games in 2015-2016. With the increased attendance for football leagues, football occupies a significant share for the sports analytics market.
  • Therefore, with the data collected through wearables devices such as shoes, wristbands, etc, it is helping coaches to plan and observe training, thereby locating potential development areas.
  • For instance, in September 2019, OrsaSport partnered with the Xampion, and this would help the coaches at OrsaSport to improve the players' kick techniques for football.
  • Moreover, wearables help in injury prevention as well. For instance, in January 2019, Impression Healthcare Ltd partnered with Force Impact Technologies Inc to distribute Force's clinically-validated smart mouthguard, FiTGuard, which helps in detecting athlete head impacts in sport.
  • Additionally, the increasing number of sports leagues such as Indian Premier League or Hockey League is attracting global players and fans to the region. Moreover, Japan is hosting Olympics 2020 and thus, the use of wearable player tracking technology among the team to gain a competitive advantage would provide huge opportunity for the market during the forecast period.
  • Thus, all the above factors have a positive impact on the market and thus helps in market growth globally.

Europe is Expected to Occupy Significant Market Share

  • Europe is expected to occupy significant market share because of the increasing number of teams in different sports leagues which result in the rise of competition among the players and thus the implementation of player tracking devices gives them a competitive advantage.
  • For instances, in July 2019, JOHAN Sports partnered with Panathinaikos. By using the specially made JOHAN vests, players wear all sensors well-fit on the player's body and then Panathinaikos analyst team are responsible for analyzing the physical data measured via the JOHAN Sports GPS, heart rate and mobile app questionnaires. Through this approach, they are able to monitor the players' health before and after the match.
  • Moreover, in July 2019, Kozakken Boys, a football club from Werkendam, Netherlands started using JOHAN Sports GPS system for measuring the performance of their players. Such partnership is expected to have a positive impact on the market and in return would drive the market.
  • Additionally, other sports clubs for different sports such as handball also started using the player tracking technology to enhance the performance of their players. For example, in March 2019, one event of men's club handball, the VELUX EHF FINAL4, offered player tracking technology which improved the overall collection of match data and provided more insights about the game. This was possible because of the partnership between EHF Marketing GmbH with KINEXON.
  • Therefore, the implementation of player tracking technology in different sports provides a huge opportunity for the market to grow in Europe as they are among the early adopters of the technology.

Competitive Landscape

The player tracking market is competitive in nature and the competition among the players is increasing as many sports organizations are realizing the importance of the player tracking market. Some of the major players are Zebra Technologies, Catapult Sports, STATSports Group Limited and Chyronhego. Product launches, high expense on research and development, partnerships and acquisitions, etc. are the prime growth strategies adopted by these companies to sustain the intense competition. Few recent developments are:

  • September 2019 - STATS LLC partnered with Stade Rennais F.C. (SRFC) to give provide an Edge Analysis, a football match preparation tool. With the deal, Stade Rennais can use Edge's AI-based features to objectively analyze team performance by comparing playing styles of teams and individuals, conducting game-changing set play analysis while instantly linking data with video to vastly accelerate the match preparation process.
  • August 2019 - JOHAN Sports had a partnership with Royal Oree Hockey and the Belgium hockey club start using the JOHAN Sports GPS system. Since 2012 Royal Oree hockey has been playing in the highest league of hockey in Belgium and partnership with them helps in enhancing the brand visibility of JOHAN Sports.

Reasons to Purchase this report:

  • The market estimate (ME) sheet in Excel format
  • Report customization as per the client's requirements
  • 3 months of analyst support

Table of Contents

1 INTRODUCTION

  • 1.1 Study Assumptions
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Rising Demand for Round-The-Clock Monitoring
    • 4.2.2 Technological Advancements in Wearable Sports Devices
  • 4.3 Market Restraints
    • 4.3.1 High Cost of Wearable Devices
  • 4.4 Value Chain Analysis
  • 4.5 Industry Attractiveness - Porter's Five Force Analysis
    • 4.5.1 Threat of New Entrants
    • 4.5.2 Bargaining Power of Buyers/Consumers
    • 4.5.3 Bargaining Power of Suppliers
    • 4.5.4 Threat of Substitute Products
    • 4.5.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION

  • 5.1 By Type
    • 5.1.1 Solution
    • 5.1.2 Services
  • 5.2 By End User
    • 5.2.1 Individual Sports
    • 5.2.2 Team Sports
  • 5.3 Geography
    • 5.3.1 North America
      • 5.3.1.1 United States
      • 5.3.1.2 Canada
    • 5.3.2 Europe
      • 5.3.2.1 United Kingdom
      • 5.3.2.2 Germany
      • 5.3.2.3 France
      • 5.3.2.4 Rest of Europe
    • 5.3.3 Asia-Pacific
      • 5.3.3.1 China
      • 5.3.3.2 India
      • 5.3.3.3 Japan
      • 5.3.3.4 Rest of Asia-Pacific
    • 5.3.4 Rest of the World

6 COMPETITIVE LANDSCAPE

  • 6.1 Company Profiles
    • 6.1.1 Zebra Technologies
    • 6.1.2 Catapult Group International Ltd
    • 6.1.3 Stats LLC
    • 6.1.4 ChyronHego Corporation
    • 6.1.5 KINEXON GmbH
    • 6.1.6 Polar Electro Oy
    • 6.1.7 Johan Sports LLC
    • 6.1.8 Xampion (Progda Oy)
    • 6.1.9 PlayGineering Systems Ltd.
    • 6.1.10 Advanced Sports Analytics
    • 6.1.11 Sonda Sports Ltd

7 INVESTMENT ANALYSIS

8 MARKET OPPORTUNITIES AND FUTURE TRENDS