無料レポート プレゼントキャンペーン 実施中 : メールサービスに新規登録いただいた方にご用意した無料レポートをご提供

株式会社グローバルインフォメーション
TEL: 044-952-0102
市場調査レポート

世界の抹茶市場 - 成長、動向、予測(2018年〜2023年)

Global Matcha Market - Growth, Trends, and Forecast (2018 - 2023)

発行 Mordor Intelligence LLP 商品コード 708532
出版日 ページ情報 英文 110 Pages
納期: 即日から翌営業日
価格
本日の銀行送金レート: 1USD=114.65円で換算しております。
Back to Top
世界の抹茶市場 - 成長、動向、予測(2018年〜2023年) Global Matcha Market - Growth, Trends, and Forecast (2018 - 2023)
出版日: 2018年09月18日 ページ情報: 英文 110 Pages
概要

世界の抹茶市場は、2018年から2023年にかけて7.8%のCAGRで推移することが予測されています。慢性疾患の罹患率の上昇によって健康的で栄養価の高い食品および飲料の需要が高まっています。抹茶の抗酸化作用および健康効果が抹茶の需要を促進する要因となっています。

当レポートでは、世界の抹茶市場を調査し、市場の概要、グレード・用途・地域別の市場規模の推移と予測、市場動向、市場の成長要因および阻害要因の分析、市場機会、競合情勢、主要企業のプロファイルなど、包括的な情報を提供しています。

目次

第1章 イントロダクション

  • 主な調査成果
  • 調査の前提条件
  • 市場の定義

第2章 抹茶市場の分析

  • 市場概況
  • 市場動向
  • ファイブフォース分析
    • 買い手の交渉力
    • 供給企業の交渉力
    • 新規参入業者の脅威
    • 代替品の脅威
    • 競争企業間の敵対関係

第3章 市場力学

  • 成長要因
  • 阻害要因
  • 市場機会

第4章 市場区分:セグメント別

  • グレード別
    • 茶道用グレード
    • 標準グレード
    • 料理用グレード
  • 用途別
    • 飲用(レギュラー)
    • 抹茶飲料
    • 抹茶食品
    • 化粧品・パーソナルケア用品

第5章 世界の抹茶市場:地域別

  • 北米
    • 米国
    • カナダ
    • メキシコ
    • その他
  • 欧州
    • フランス
    • ドイツ
    • イタリア
    • 英国
    • ロシア
    • その他
  • アジア太平洋地域
    • 中国
    • オーストラリア
    • 日本
    • インド
    • その他
  • 南米
    • ブラジル
    • アルゼンチン
    • その他
  • 中東・アフリカ
    • 南アフリカ
    • アラブ首長国連邦
    • その他

第6章 競合情勢

  • 最も採用された戦略
  • 最もアクティブな企業
  • 市場シェア分析

第7章 企業プロファイル

  • Sun Time
  • Mizuba Tea
  • Kissa Tea
  • 葵製茶
  • AIYA America
  • Midori Spring
  • 一保堂茶舗
  • DoMatcha
  • Encha
  • Jade Monk LLC.
  • 伊藤園
  • TEAJA Organic
目次
Product Code: 63948

Matcha Market Insight

Rising occurrence of chronic diseases has fuelled the demand for healthy and nutrition food & beverage products. The anti-oxidant properties and vitamin composition of matcha has fuelled the matcha demand across the globe. Matcha based beverages have gained wider consumer acceptance in developed countries, owing to its numerous health benefits as well as unique taste & flavor. The most popular matcha beverage is tea. Matcha is most recognizable beverage among the consumers in the developed countries.

The global matcha market is expected to register a CAGR of 7.8% during the forecast period, 2018 to 2023.

Increasing Application of Matcha in Beverages

The popularity of matcha has spread from Japan to other regions like North America, Europe, and Asia Pacific. In recent years, match has been increasingly used in the preparation of various beverages and foods, further promoted by restaurants, cafes, and tea shops. Matcha based beverages have gained wider consumer acceptance in developed countries, owing to its numerous health benefits as well as unique taste & flavor. The most popular matcha beverage is tea. Matcha is most recognizable beverage among the consumers in the developed countries. Matcha powder is most commonly used in beverage industry for the production of green tea and smoothies. However, the market is projected to grow at a significant CAGR during the forecast period due to its diverse and application in beverage as well as nutraceutical industry vertical.

The major segmentation in the report includes the matcha market estimates by grade - ceremonial, classic, and culinary. By application - regular tea, matcha beverages, food, personal care & cosmetics. Classic grade is the most commonly used matcha grade, owing to the superior taste and flavor of classic matcha. Culinary grade of matcha is projected to grow at a robust pace, due to emerging use in bakery and cooking applications.

Asia-Pacific Holds the Largest Share in the Matcha Market

Asia-Pacific holds the leading market position in the global matcha market, Japan and China formed the largest market in the region. The innovation in the matcha industry led to the preparation of the new beverages, such as, juices, smoothies, and lattes. The matcha market in developed countries in Europe and North America is expected to grow at the significant CAGR during the forecast period (2018-2023).

Key Developments in the Matcha Market:

  • January 2016 - AIYA launched premium and ceremonial grade matcha products. The company offered the product in different pack sizes to strengthen the consumers for the product.
  • April 2018 - Pinkberry® announced the launch of a new green tea matcha lemonade frozen yogurt.

Matcha Market Competitive Landscape:

Major Players - AIYA America, AOI Tea, DoMatcha, Encha, Ippodo Tea, ITO EN, LTD., Jade Monk LLC, Kissa Tea, Midori Spring, Mizuba Tea, Sun Time and TEAJA Organic, among others.

The key brands are embarking on mergers and acquisitions and new product development as some of their key strategies to achieve consolidation and optimize their offerings respectively.

Reasons to Purchase the Matcha Market Report:

  • Analyzing outlook of the market with the recent trends and Porters five forces analysis
  • Market dynamics, which essentially consider the factors, which are impelling the present market scenario, along with growth opportunities of the market in the years to come
  • Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and non-economic aspects
  • Regional and country level analysis integrating the demand and supply forces that are influencing the growth of the market
  • Competitive landscape involving the market share of major players, along with the key strategies adopted for development in the past five years
  • Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players
  • 3-month analyst supports, along with the Market Estimates sheet in excel

Customization of the Matcha Market Report:

This report can be customized to meet your requirements. Please connect with our analyst, who will ensure you get a report that suits your needs.

Table of Contents

1. Introduction

  • 1.1. Key Deliverables of the Study
  • 1.2. Study Assumptions
  • 1.3. Market Definitions

2. Matcha Market Insights

  • 2.1. Market Overview
  • 2.2. Market Trends
  • 2.3. Porters Five Forces Analysis
    • 2.3.1. Bargaining Power of Suppliers
    • 2.3.2. Bargaining Power of Buyer
    • 2.3.3. Threat of New Entrants
    • 2.3.4. Threat of Substitute Products and Services
    • 2.3.5. Degree of Competition

3. Matcha Market Dynamics

  • 3.1. Drivers
  • 3.2. Restraints
  • 3.3. Opportunity

4. Matcha Market Segmentation

  • 4.1. By Grade

Introduction

    • 4.1.1. Ceremonial
    • 4.1.2. Classic
    • 4.1.3. Culinary
  • 4.2. By Application

Introduction

    • 4.2.1. Regular Tea
    • 4.2.2. Matcha Beverages
    • 4.2.3. Food
    • 4.2.4. Personal Care & Cosmetics

5. Matcha Market Regional Analysis

  • 5.1. North America Matcha Market Size (2018-2023)
    • 5.1.1. United States Matcha Market Size (2018-2023)
    • 5.1.2. Canada Matcha Market Size (2018-2023)
    • 5.1.3. Mexico Matcha Market Size (2018-2023)
    • 5.1.4. Rest of North America Matcha Market Size (2018-2023)
  • 5.2. Europe Matcha Market Size (2018-2023)
    • 5.2.1. France Matcha Market Size (2018-2023)
    • 5.2.2. Germany Matcha Market Size (2018-2023)
    • 5.2.3. Italy Matcha Market Size (2018-2023)
    • 5.2.4. UK Matcha Market Size (2018-2023)
    • 5.2.5. Russia Matcha Market Size (2018-2023)
    • 5.2.6. Rest of Europe Matcha Market Size (2018-2023)
  • 5.3. Asia-Pacific Matcha Market Size (2018-2023)
    • 5.3.1. China Matcha Market Size (2018-2023)
    • 5.3.2. Australia Matcha Market Size (2018-2023)
    • 5.3.3. Japan Matcha Market Size (2018-2023)
    • 5.3.4. India Matcha Market Size (2018-2023)
    • 5.3.5. Rest of Asia-Pacific Matcha Market Size (2018-2023)
  • 5.4. South America Matcha Market Size (2018-2023)
    • 5.4.1. B0razil Matcha Market Size (2018-2023)
    • 5.4.2. Argentina Matcha Market Size (2018-2023)
    • 5.4.3. Rest of South America Matcha Market Size (2018-2023)
  • 5.5. Middle East and Africa Matcha Market Size (2018-2023)
    • 5.5.1. South Africa Matcha Market Size (2018-2023)
    • 5.5.2. UAE Matcha Market Size (2018-2023)
    • 5.5.3. Res of Middle East and Africa Matcha Market Size (2018-2023)

6.Matcha Market Competitive Landscape

  • 6.1. Most Adopted Strategies
  • 6.2. Most Active Companies
  • 6.3. Market Share Analysis

7. Matcha Market Company Profiles

  • 7.1. Sun Time
  • 7.2. Mizuba Tea
  • 7.3. Kissa Tea
  • 7.4. AOI Tea
  • 7.5. AIYA America
  • 7.6. Midori Spring
  • 7.7. Ippodo Tea
  • 7.8. DoMatcha
  • 7.9. Encha
  • 7.10. Jade Monk LLC.
  • 7.11. ITO EN, LTD.
  • 7.12. TEAJA Organic
Back to Top