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RCS (Rich Communication Services) の世界市場 - 種類別 (RCS-e、RCS、RCS-like)・ソリューション別・用途別・展開方式別・地域別の内訳:成長・市場動向・将来予測

Rich Communication Services Market - Growth, Trends, and Forecast (2019 - 2024)

発行 Mordor Intelligence LLP 商品コード 613086
出版日 ページ情報 英文 120 Pages
納期: 2-3営業日
価格
本日の銀行送金レート: 1USD=109.55円で換算しております。
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RCS (Rich Communication Services) の世界市場 - 種類別 (RCS-e、RCS、RCS-like)・ソリューション別・用途別・展開方式別・地域別の内訳:成長・市場動向・将来予測 Rich Communication Services Market - Growth, Trends, and Forecast (2019 - 2024)
出版日: 2019年05月01日 ページ情報: 英文 120 Pages
概要

当レポートでは、世界のRCS (リッチコミュニケーションサービス) 市場について分析し、市場の構造や最新動向、主な促進・抑制要因、市場シェア構造、展開方式別・技術別・エンドソリューション別・地域別の市場動向見通し (今後6年間分)、主要企業のプロファイル、今後の市場成長機会などを調査しております。

第1章 イントロダクション

第2章 分析手法

第3章 市場分析

  • 市場概要
  • ポーターのファイブフォース分析
  • 製品ライフサイクルの分析

第4章 市場のダイナミクス

  • イントロダクション
  • 市場促進要因
  • 市場抑制要因

第5章 世界のRCS市場:展開方式別の内訳

  • クラウド
  • オンプレミス

第6章 世界のRCS市場:技術別の内訳

  • RCS-e (Enhanced Rich Communication Suite)
  • RCS
  • RCS-like

第7章 世界のRCS市場:ソリューション別の内訳

  • VoIP
  • ソーシャルプレゼンス情報 (Social Presence Information)
  • ファイル転送/コンテンツ共有
  • Web会議
  • SIP (セッション確立プロトコル) オプション/プレゼンスベースの機能交換
  • その他のソリューション

第8章 世界のRCS市場:地域別の内訳

  • 北米 (米国、カナダ)
  • 欧州 (英国、フランス、ドイツなど)
  • アジア太平洋地域 (中国、日本、インド、韓国など)
  • 他の国々 (RoW:ラテンアメリカ、中東・アフリカ)

第9章 企業プロファイル

  • Huawei Technologies Co. Ltd
  • Xura Inc.
  • Deutsche Telekom AG
  • Acme Packet Inc.
  • Neusoft Corporation
  • Infinite Convergence Solutions Inc.
  • Summit Technology Inc.
  • Movistar
  • Nokia Siemens Network Inc.
  • Metaswitch Networks Corp
  • Vodafone Group PLC
  • LG Uplus Corp
  • D2 Technologies Inc.
  • Genband US LLC

第10章 投資分析

第11章 RCS市場の将来展望

目次
Product Code: 46882

Market Overview

The global rich communication service market is expected to register a CAGR of 40.51% during the forecast period of 2019 - 2024. Text messaging is still the most direct and widely used form of communication. As a result, two-way automated enterprise-to-person text messaging, known as A2P mobile messaging, has become essential for businesses.

  • GSMA, an association that represents interests of nearly 800 mobile operators worldwide, is backing a universal RCS profile to provide RCS messaging right across the Android ecosystem and include Apple iPhone apps to receive and send RCS messages.
  • In early 2017, nearly 49 operators had launched RCS across their network. Despite Google's purchasing of Jibe to streamline the service, interoperability remains to pose challenges. AT&T in the US, for instance, implemented an older standard that doesn't work with T-Mobile or Verizon's version.
  • RCS presents a platform to participate in testing an up-coming technology and to be able to make RCS as the default messaging experience worldwide. Companies deploying RCS will have the opportunity to deliver a consistent GSMA Universal Profile and to actively benefit from industry players partnering for the cutting edge of mobile communications.

Scope of the Report

Rich Communications Service (RCS) is the platform which enables enriched communication services/experiences beyond simple text, a universal solution providing consumers with instant messaging, live video and file sharing across all types of communication devices.

Key Market Trends

VoLTE to Witness Highest Growth Rate Over the Forecast Period

  • The biggest factors driving the growth of VoLTE services will be from operators reducing costs and increases capacity of operators by moving voice calls from 3G and 4G networks to the 5G VoLTE network.
  • With 5G wireless communication on its way, the use of smartphones would increase multifold, growing the demand for the latest models to raise the bar continuously facilitating the growth for rich communication services.
  • Organizations are heavily investing in mitigation of interoperability issues that network operators face. For instance, in 2016, TIM and Vodafone Plc rolled out tests to ensure open, interoperable standards to maximize ease of use and offer the best services in the market.

North America to Hold the Largest Market Share

  • In North America, RCS is gaining traction as the default messaging client, coupled with VoLTE to share the IMS stack that enhances the efficiency of the devices, network and simplifies the deployment of RCS services.
  • VoLTE calls in this region make up 80% of all voice calls on the T-Mobile US network. The smartphone market in the United States stands 1444 million units in 2017 according to Consumer Technology Association.
  • The strong financial position of North America has enabled organizations to invest in advanced solutions and technologies. The US is leading the charge with the rollout of the first 5G commercial networks. in 2018, trials took place in every major market worldwide with Verizon's announced plans to launch a 5G handset in early 2019.
  • In 2018, at Mobile World Congress Americas, Redbox Leverages RCS at Google's Innovation City Booth. This is indicative of business adopting RCS as a way ahead for personalized marketing.

Competitive Landscape

The competitive rivalry in the market is intense with companies leveraging onto the newer possibilities that rich communication services market is to offer. Organizations are partnering with tech companies and network operators for technological capabilities and innovation.

  • March 2019 - HDFC Bank Limited, one of India's largest private sector banks has partnered with Route Mobile Limited to showcase Rich Communication Services (RCS) on Google's RCS Business Messaging platform at Mobile World Congress (MWC) 2019.

Reasons to Purchase this report:

  • The market estimate (ME) sheet in Excel format
  • Report customization as per the client's requirements
  • 3 months of analyst support

Table of Contents

1 INTRODUCTION

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness - Porter's Five Force Analysis
    • 4.2.1 Threat of New Entrants
    • 4.2.2 Bargaining Power of Buyers/Consumers
    • 4.2.3 Bargaining Power of Suppliers
    • 4.2.4 Threat of Substitute Products
    • 4.2.5 Intensity of Competitive Rivalry
  • 4.3 Introduction to Market Drivers and Restraints
  • 4.4 Market Drivers
    • 4.4.1 Penetration of Smart Phones in the Market
    • 4.4.2 Global Interoperability and Collaboration Between Carriers
    • 4.4.3 Direct Association of the Service Providers
  • 4.5 Market Restraints
    • 4.5.1 Competition of OTT Players
    • 4.5.2 Lack of Awareness Among Organizations About the Deployment and Usage

5 TECHNOLOGY SNAPSHOT

6 MARKET SEGMENTATION

  • 6.1 By Solution
    • 6.1.1 VoIP
    • 6.1.2 Social Presence Information
    • 6.1.3 File transfer/Content Sharing
    • 6.1.4 Web Conferencing
    • 6.1.5 SIP options/Presence based capability Exchange
    • 6.1.6 Online Storage
    • 6.1.7 Unified Messaging
    • 6.1.8 Multimedia
    • 6.1.9 Other Solutions
  • 6.2 By Deployment
    • 6.2.1 Cloud
    • 6.2.2 On-premise
  • 6.3 By Application
    • 6.3.1 Cloud Storage/Access
    • 6.3.2 VoLTE
    • 6.3.3 Rich Calls & Messaging
    • 6.3.4 Mobile Commerce
    • 6.3.5 Value Added Services (VAS)
    • 6.3.6 Other Applications
  • 6.4 Geography
    • 6.4.1 North America
      • 6.4.1.1 United States
      • 6.4.1.2 Canada
    • 6.4.2 Europe
      • 6.4.2.1 Germany
      • 6.4.2.2 United Kingdom
      • 6.4.2.3 France
      • 6.4.2.4 Rest of Europe
    • 6.4.3 Asia-Pacific
      • 6.4.3.1 China
      • 6.4.3.2 Japan
      • 6.4.3.3 India
      • 6.4.3.4 Rest of Asia-Pacific
    • 6.4.4 Latin America
    • 6.4.5 Middle East & Africa

7 COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 Huawei Technologies Co. Ltd
    • 7.1.2 Xura Inc.
    • 7.1.3 Deutsche Telekom AG
    • 7.1.4 Acme Packet Inc.
    • 7.1.5 Neusoft Corporation
    • 7.1.6 Infinite Convergence Solutions Inc.
    • 7.1.7 Summit Technology Inc.
    • 7.1.8 Vodafone Group PLC
    • 7.1.9 D2 Technologies Inc.
    • 7.1.10 Ribbon Communications Operating Company
    • 7.1.11 Myriad Group AG

8 INVESTMENT ANALYSIS

9 MARKET OPPORTUNITIES AND FUTURE TRENDS

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