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市場調査レポート
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389926

肉代用品市場-成長、傾向および予測(2022~2027年)

Meat Substitutes Market - Growth, Trend and Forecast (2022 - 2027)

出版日: | 発行: Mordor Intelligence Pvt Ltd | ページ情報: 英文 110 Pages | 納期: 2~3営業日

価格
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本日の銀行送金レート: 1USD=136.22円
肉代用品市場-成長、傾向および予測(2022~2027年)
出版日: 2022年01月17日
発行: Mordor Intelligence Pvt Ltd
ページ情報: 英文 110 Pages
納期: 2~3営業日
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本レポートは最新情報反映のため適宜更新し、内容構成変更を行う場合があります。ご検討の際はお問い合わせください。
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  • 概要
  • 目次
概要

世界の肉代用品の市場規模は、予測期間(2021~2026年)の間に7.91%のCAGRで成長すると予測されています。

現在のCOVID-19の大流行は、コロナウイルスなどの動物媒介性疾患の増加に対する消費者の恐怖が高まったことで、地域経済から製品カテゴリー、価格設定、在庫確保から消費者行動まで、肉代用品市場を再形成しています。健康への懸念、およびクリーンラベル製品と天然製品の需要は、進行中のコロナウイルスにおける植物ベースの肉製品の需要を押し上げている主な要因となっています。さらに、植物ベースの食品の需要が急増したことで、多くの企業はすでに彼らのビジネス戦略を変更し始めています。Beyond Meat Inc.、Impossible Foods Inc.、Tofurky Co.などの企業は、生産を増やし、消費者基盤を拡充して店舗を増やし、利害関係者とのパートナーシップを構築するために、植物ベースの肉製品の割引を提供しています。

さらに、COVID-19の発生によりロックダウンが課せられたため、企業は小売部門に多額の投資を行っています。植物ベースの食品協会(PBFA)によると、小売植物ベースの食品の売上高は3月中旬に大幅に急増しました。米国ではロックダウンによるパニック買いが起こり、この間、植物ベースの食品は昨年の売上高と比較して90%も増加しました。

長期的には、肉の消費による健康への悪影響に対して消費者の意識が高まったことで、ビーガン食へのシフトにつながっています。これは、世界的に代用肉の進化に貢献するとみられています。さらに、肉のような食感を持つコレステロールを含まないタンパク質の利点は、肉代用品の成長を促進する重要な要因の1つです。

天然肉に比べて肉代用品の製造に伴う加工コストが高いため、豆腐、テンペ、その他の代替タンパク質などの肉代用品の価格が高く、特にインド、ブラジル、メキシコなどの国々の市場の成長を妨げることが予想されます。テンペ、豆腐、セイタンなど、それぞれインドネシア、中国、日本などのアジア諸国を起源とする代用肉については、アジア太平洋地域で高い普及率となっています。

従来の肉製品との味と食感の類似性の欠如が市場の主要な障壁であるため、製品の革新は市場の主要な成長要因と見なされています。

当レポートでは、肉代用品市場について調査し、市場の概要とともに、製品タイプ別、流通チャネル別、地域別の動向、および市場に参入する企業のプロファイルなどを提供しています。

目次

第1章 イントロダクション

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場力学

  • 市場の推進力
  • 市場の抑制要因
  • ポーターのファイブフォース分析

第5章 市場セグメンテーション

  • 製品タイプ別
    • 豆腐
    • テンペ
    • TVP(テクスチャードベジタブルプロテイン)
    • セイタン
    • その他
  • 流通チャネル別
    • スーパーマーケット/ハイパーマーケット
    • コンビニエンスストア
    • オンラインストア
    • その他
  • 地域別
    • 北米
    • 欧州
    • アジア太平洋
    • 南米
    • 中東とアフリカ

第6章 競合情勢

  • 最も採用された戦略
  • キープレーヤーの市場ポジショニング
  • 企業プロファイル
    • Conagra Brands Inc.
    • Amy's Kitchen Inc.
    • Blue Chip Group
    • The Campbell Soup Company
    • Beyond Meat Inc.
    • The Kellogg Company
    • Monde Nissin Corporation
    • The Tofurky Company
    • Vegabom Option Healthy
    • Superbom Alimentos

第7章 市場機会と動向

第8章 COVID-19の市場への影響

目次
Product Code: 55762

The global meat substitutes market is projected to grow at a CAGR of 7.91% during the forecast period (2021- 2026).

The current COVID-19 pandemic is re-shaping the meat substitute market from the regional economies to product categories, pricing, and stock availability to consumer behaviour as the growing fear among consumers of an increasing number of animal-borne diseases such as coronavirus, growing health concerns, and demand for clean label products and natural products, are some of the major factors are boosting the demand for plant-based meat products during the ongoing coronavirus crises.​ Furthermore, due to the sudden rise in demand for plant-based food products, many companies have already started changing their business strategies. Companies, such as Beyond Meat Inc., Impossible Foods Inc., and Tofurky Co., are ramping up their production, and offering discounts on their plant-based meat products to increase consumer base, expanding stores, and completing partnership with the stakeholders.

Additionally, companies are investing heavily in the retail sector because of lockdowns imposed due to the COVID-19 outbreak.​ According to the Plant Based Foods Association (PBFA), retail plant-based food sales experienced a significant spike in mid-March owing to the panic buying because of the lockdown situation in the United States. During this time, plant-based foods were up a whopping 90% when compared to last years' sales.

Over the long term, rising consumer awareness of negative health effects, associated with the consumption of meat, is leading to a shift toward a vegan diet. This is most likely to contribute to the evolution of meat substitutes, globally. Additionally, the benefits of cholesterol-free protein, with meat-like texture, are one of those key factors promoting the growth of meat substitute products.

High processing cost involved in the production of meat substitutes, as compared to natural meat, has led to a high price of meat substitute products, like Tofu, Tempeh, and other protein alternatives, and this is expected to hinder the market growth, especially in countries, like India, Brazil, Mexico, etc. For meat substitutes, like Tempeh, Tofu, and Seitan, which originated from Asian countries, like Indonesia, China, and Japan, respectively, the market recorded a high penetration rate in the Asia-Pacific region.

Product innovation is considered as a key growth driver in the market, as lack of similarity in taste and texture to traditional meat products is major barrier in the market

Key Market Trends

Growing Preference for Plant-based Proteins

The market for meat-based proteins recorded high demand, globally, in the past decade, with most of the population in Europe and North America highly dependent on the meat products for necessary, daily protein intake. Though meat proteins provide the required content of amino acids for the body, they are highly associated with cholesterol content, which proved to be a leading cause of serious health issues. This became the primary reason for an increase in the demand for plant-based protein food, especially in developed countries, like the United States, Germany, France, and the United Kingdom. With modified technologies, the companies are targeting consumers, by coming up with innovative products with similar properties as real meat. These meat substitutes are made with a combination of soy, wheat, and pea protein to attain the desired structure. With the adoption of western cuisine, the countries in Asia are also shifting toward meat substitutes, which is expected to drive the market. Australia and China are the two major countries that are rapidly shifting toward plant-based proteins.

Europe Dominates the Global Market

The shift towards the consumption of meat alternatives in the western part of the world is largely driven by the growing millennial, where the demographics at most, consider in understanding the food source, animal welfare issues, and impact on the environment while making decisions related to purchasing. The market across the United Kingdom is one of the frontrunners in scaling the demand for meat substitutes, where consumer ate approximately 4.4. billion meat-free dinners in 2018, according to statistics shared by supermarket sales. Apart from meat-free products, consumers were also inclined toward purchasing free-from products, such as gluten-free. Some of the key factors facilitating the demand for meat substitutes include health consciousness, ethics related to safeguarding the environment, and surging cost of meat, motivating consumers to seek alternative sources in Europe.

Competitive Landscape

The meat substitutes market is highly competitive, due to the presence of numerous small players. Key players, like Kellogg's, Conagra Brands Inc., and The Campbell Soup Company, entered the market, by acquiring small meat substitute companies. In 2017, Campbell Soup Company acquired the Pacific Foods of Oregon LLC for USD 700 million. This acquisition is expected to help in strengthening Campbell's health and well-being portfolio in the growing natural and organic category.

Other major players such as Amy's Kitchen Inc., Beyond Meat Inc., and Impossible Foods Inc., are focusing on gaining significant market shares in the meat substitutes market. In Europe, the sales volume of companies, such as Quorn, Vivera, Beyond Meat, and Schouten has been increasing, since the past few years, owing to the high demand for meat substitute products.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Deliverables & Study Assumptions
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Porter's Five Forces Analysis
    • 4.3.1 Bargaining Power of Suppliers
    • 4.3.2 Bargaining Power of Buyers
    • 4.3.3 Threat of New Entrants
    • 4.3.4 Threat of Substitute Products and Services
    • 4.3.5 Degree of Competition

5 MARKET SEGMENTATION

  • 5.1 Product Type
    • 5.1.1 Tofu
    • 5.1.2 Tempeh
    • 5.1.3 TVP (Textured Vegetable Protein)
    • 5.1.4 Seitan
    • 5.1.5 Other Product Types
  • 5.2 Distribution Channel
    • 5.2.1 Supermarket/ Hypermarkets
    • 5.2.2 Convenience Stores
    • 5.2.3 Online Stores
    • 5.2.4 Other Distribution Channels
  • 5.3 Geography
    • 5.3.1 North America
      • 5.3.1.1 United States
      • 5.3.1.2 Canada
      • 5.3.1.3 Mexico
      • 5.3.1.4 Rest of North America
    • 5.3.2 Europe
      • 5.3.2.1 Germany
      • 5.3.2.2 United Kingdom
      • 5.3.2.3 France
      • 5.3.2.4 Russia
      • 5.3.2.5 Italy
      • 5.3.2.6 Spain
      • 5.3.2.7 Rest of Europe
    • 5.3.3 Asia - Pacific
      • 5.3.3.1 China
      • 5.3.3.2 Japan
      • 5.3.3.3 India
      • 5.3.3.4 Australia
      • 5.3.3.5 Rest of Asia - Pacific
    • 5.3.4 South America
      • 5.3.4.1 Brazil
      • 5.3.4.2 Argentina
      • 5.3.4.3 Rest of South America
    • 5.3.5 Middle East & Africa
      • 5.3.5.1 South Africa
      • 5.3.5.2 United Arab Emirates
      • 5.3.5.3 Rest of Middle East & Africa

6 Competitive Landscape

  • 6.1 Most Adopted Strategies
  • 6.2 Market Positioning of Key Players
  • 6.3 Company Profiles
    • 6.3.1 Conagra Brands Inc.
    • 6.3.2 Amy's Kitchen Inc.
    • 6.3.3 Blue Chip Group
    • 6.3.4 The Campbell Soup Company
    • 6.3.5 Beyond Meat Inc.
    • 6.3.6 The Kellogg Company
    • 6.3.7 Monde Nissin Corporation
    • 6.3.8 The Tofurky Company
    • 6.3.9 Vegabom Option Healthy
    • 6.3.10 Superbom Alimentos

7 MARKET OPPORTUNITIES AND FUTURE TRENDS

8 IMPACT OF COVID-19 ON THE MARKET