市場調査レポート

商品コード

ゲーミフィケーションの世界市場：タイプ (構造・コンテンツ)・提供区分・組織規模・展開モード・用途 (HRM・CRM・カスタマーエンゲージメント)・エンドユーザー産業 (BFSI・小売＆eコマース・教育＆研究)・地域別

Gamification Market by Type (Structural, Content), Offering, Organization Size, Deployment Mode, Application (HRM, CRM, Customer Engagement), End-use Industry (BFSI, Retail & E-commerce, Education & Research) and Geography-Global Forecast to 2030

出版日: 2023年06月15日
発行: Meticulous Research
ページ情報: 英文 267 Pages
納期: 即納可能

カスタマイズ可能

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価格表記: USDを日本円(税抜)に換算

本日の銀行送金レート: 1USD=152.30円

全表示
概要
図表
目次

概要

サンプル依頼リストに入れる

世界のゲーミフィケーションの市場規模は、2023年から2030年の予測期間中に27.4%のCAGRで推移し、2030年には963億米ドルの規模に成長すると予測されています。

同市場の成長は、専門家のトレーニングやユーザーエクスペリエンスの向上におけるゲーミフィケーションの利点、顧客エンゲージメントとリテンションを向上させるためのセールス＆マーケティングにおけるゲーミフィケーションの利用の拡大などの要因が牽引しています。また、戦略的な管理ツールとしてのゲーミフィケーションの可能性の高まりも参入事業者に成長機会をもたらすと期待されています。

当レポートでは、世界のゲーミフィケーションの市場を調査し、市場の定義と概要、市場影響因子の分析、ケーススタディ、市場規模の推移・予測、各種区分・地域/主要国別の詳細分析、競合情勢、主要企業のプロファイルなどをまとめています。

Microsoft Corporation
Cognizant Technology Solutions Corporation
MPS Interactive Systems Limited (A Subsidiary of MPS Limited)
Aon plc
SAP SE
Verint Systems Inc.
Ambition Solutions, Inc.
Axonify Inc.
IActionable, Inc.
Schoeneckers, Inc.
G-Cube Webwide Software Pvt Ltd
Raydiant, Inc.
Biz-Effective Ltd.
Mambo Solutions Ltd.
Ascent Cloud LLC
Letrium Ltd.

第14章付録

図表

List of Tables

Table 1 Currency Conversion Rate (2018-2022)
Table 2 Global Gamification Market, by Type, 2021-2030 (USD Million)
Table 3 Global Structural Gamification Market, by Country/Region, 2021-2030 (USD Million)
Table 4 Global Content Gamification Market, by Country/Region, 2021-2030 (USD Million)
Table 5 Global Gamification Market, by Offering, 2021-2030 (USD Million)
Table 6 Global Gamification Solutions Market, by Type, 2021-2030 (USD Million)
Table 7 Global Gamification Solutions Market, by Country/Region, 2021-2030 (USD Million)
Table 8 Global App-based Gamification Solutions Market, by Country/Region, 2021-2030 (USD Million)
Table 9 Global Web-based Gamification Solutions Market, by Country/Region, 2021-2030 (USD Million)
Table 10 Global Gamification Services Market, by Country/Region, 2021-2030 (USD Million)
Table 11 Global Gamification Market, by Organization Size, 2021-2030 (USD Million)
Table 12 Global Gamification Market for Large Enterprises, by Country/Region, 2021-2030 (USD Million)
Table 13 Global Gamification Market for Small and Medium-Sized Enterprises, by Country/Region, 2021-2030 (USD Million)
Table 14 Global Gamification Market, by Deployment Mode, 2021-2030 (USD Million)
Table 15 Global Gamification Market for Cloud-Based Deployments, by Country/Region, 2021-2030 (USD Million)
Table 16 Global Gamification Market for On-premise Deployments, by Country/Region, 2021-2030 (USD Million)
Table 17 Global Gamification Market, by Application, 2021-2030 (USD Million)
Table 18 Global Gamification Market for Sales & Marketing, by Country/Region, 2021-2030 (USD Million)
Table 19 Global Gamification Market for Human Resource Management, by Country/Region, 2021-2030 (USD Million)
Table 20 Global Gamification Market for Customer Relationship Management, by Country/Region, 2021-2030 (USD Million)
Table 21 Global Gamification Market for Customer Engagement, by Country/Region, 2021-2030 (USD Million)
Table 22 Global Gamification Market for Learning & Development, by Country/Region, 2021-2030 (USD Million)
Table 23 Global Gamification Market for Other Applications, by Country/Region, 2021-2030 (USD Million)
Table 24 Global Gamification Market, by End-use Industry, 2021-2030 (USD Million)
Table 25 Global Gamification Market for Media & Entertainment, by Country/Region, 2021-2030 (USD Million)
Table 26 Global Gamification Market for Retail & E-Commerce, by Country/Region, 2021-2030 (USD Million)
Table 27 Global Gamification Market for Marketing & Advertising, by Country/Region, 2021-2030 (USD Million)
Table 28 Global Gamification Market for IT & Telecom, by Country/Region, 2021-2030 (USD Million)
Table 29 Global Gamification Market for Education & Research, by Country/Region, 2021-2030 (USD Million)
Table 30 Global Gamification Market for Lifestyle & Fitness, by Country/Region, 2021-2030 (USD Million)
Table 31 Global Gamification Market for Healthcare, by Country/Region, 2021-2030 (USD Million)
Table 32 Global Gamification Market for BFSI, by Country/Region, 2021-2030 (USD Million)
Table 33 Global Gamification Market for Hospitality, by Country/Region, 2021-2030 (USD Million)
Table 34 Global Gamification Market for Manufacturing, by Country/Region, 2021-2030 (USD Million)
Table 35 Global Gamification Market for Government Sector, by Country/Region, 2021-2030 (USD Million)
Table 36 Global Gamification Market for Other End-Use Industries, by Country/Region, 2021-2030 (USD Million)
Table 37 Global Gamification Market, by Country/Region, 2021-2030 (USD Million)
Table 38 North America: Gamification Market, by Country, 2021-2030 (USD Million)
Table 39 North America: Gamification Market, by Type, 2021-2030 (USD Million)
Table 40 North America: Gamification Market, by Offering, 2021-2030 (USD Million)
Table 41 North America: Gamification Solution Market, by Type, 2021-2030 (USD Million)
Table 42 North America: Gamification Market, by Organization Size, 2021-2030 (USD Million)
Table 43 North America: Gamification Market, by Deployment Mode, 2021-2030 (USD Million)
Table 44 North America: Gamification Market, by Application, 2021-2030 (USD Million)
Table 45 North America: Gamification Market, by End-use Industry, 2021-2030 (USD Million)
Table 46 U.S.: Gamification Market, by Type, 2021-2030 (USD Million)
Table 47 U.S.: Gamification Market, by Offering, 2021-2030 (USD Million)
Table 48 U.S.: Gamification Solution Market, by Type, 2021-2030 (USD Million)
Table 49 U.S.: Gamification Market, by Organization Size, 2021-2030 (USD Million)
Table 50 U.S.: Gamification Market, by Deployment Mode, 2021-2030 (USD Million)
Table 51 U.S.: Gamification Market, by Application, 2021-2030 (USD Million)
Table 52 U.S.: Gamification Market, by End-use Industry, 2021-2030 (USD Million)
Table 53 Canada: Gamification Market, by Type, 2021-2030 (USD Million)
Table 54 Canada: Gamification Market, by Offering, 2021-2030 (USD Million)
Table 55 Canada: Gamification Solution Market, by Type, 2021-2030 (USD Million)
Table 56 Canada: Gamification Market, by Organization Size, 2021-2030 (USD Million)
Table 57 Canada: Gamification Market, by Deployment Mode, 2021-2030 (USD Million)
Table 58 Canada: Gamification Market, by Application, 2021-2030 (USD Million)
Table 59 Canada: Gamification Market, by End-use Industry, 2021-2030 (USD Million)
Table 60 Europe: Gamification Market, by Country, 2021-2030 (USD Million)
Table 61 Europe: Gamification Market, by Type, 2021-2030 (USD Million)
Table 62 Europe: Gamification Market, by Offering, 2021-2030 (USD Million)
Table 63 Europe: Gamification Solution Market, by Type, 2021-2030 (USD Million)
Table 64 Europe: Gamification Market, by Organization Size, 2021-2030 (USD Million)
Table 65 Europe: Gamification Market, by Deployment Mode, 2021-2030 (USD Million)
Table 66 Europe: Gamification Market, by Application, 2021-2030 (USD Million)
Table 67 Europe: Gamification Market, by End-use Industry, 2021-2030 (USD Million)
Table 68 Germany: Gamification Market, by Type, 2021-2030 (USD Million)
Table 69 Germany: Gamification Market, by Offering, 2021-2030 (USD Million)
Table 70 Germany: Gamification Solution Market, by Type, 2021-2030 (USD Million)
Table 71 Germany: Gamification Market, by Organization Size, 2021-2030 (USD Million)
Table 72 Germany: Gamification Market, by Deployment Mode, 2021-2030 (USD Million)
Table 73 Germany: Gamification Market, by Application, 2021-2030 (USD Million)
Table 74 Germany: Gamification Market, by End-use Industry, 2021-2030 (USD Million)
Table 75 U.K.: Gamification Market, by Type, 2021-2030 (USD Million)
Table 76 U.K.: Gamification Market, by Offering, 2021-2030 (USD Million)
Table 77 U.K.: Gamification Solution Market, by Type, 2021-2030 (USD Million)
Table 78 U.K.: Gamification Market, by Organization Size, 2021-2030 (USD Million)
Table 79 U.K.: Gamification Market, by Deployment Mode, 2021-2030 (USD Million)
Table 80 U.K.: Gamification Market, by Application, 2021-2030 (USD Million)
Table 81 U.K.: Gamification Market, by End-use Industry, 2021-2030 (USD Million)
Table 82 France: Gamification Market, by Type, 2021-2030 (USD Million)
Table 83 France: Gamification Market, by Offering, 2021-2030 (USD Million)
Table 84 France: Gamification Solution Market, by Type, 2021-2030 (USD Million)
Table 85 France: Gamification Market, by Organization Size, 2021-2030 (USD Million)
Table 86 France: Gamification Market, by Deployment Mode, 2021-2030 (USD Million)
Table 87 France: Gamification Market, by Application, 2021-2030 (USD Million)
Table 88 France: Gamification Market, by End-use Industry, 2021-2030 (USD Million)
Table 89 Italy: Gamification Market, by Type, 2021-2030 (USD Million)
Table 90 Italy: Gamification Market, by Offering, 2021-2030 (USD Million)
Table 91 Italy: Gamification Solution Market, by Type, 2021-2030 (USD Million)
Table 92 Italy: Gamification Market, by Organization Size, 2021-2030 (USD Million)
Table 93 Italy: Gamification Market, by Deployment Mode, 2021-2030 (USD Million)
Table 94 Italy: Gamification Market, by Application, 2021-2030 (USD Million)
Table 95 Italy: Gamification Market, by End-use Industry, 2021-2030 (USD Million)
Table 96 Spain: Gamification Market, by Type, 2021-2030 (USD Million)
Table 97 Spain: Gamification Market, by Offering, 2021-2030 (USD Million)
Table 98 Spain: Gamification Solution Market, by Type, 2021-2030 (USD Million)
Table 99 Spain: Gamification Market, by Organization Size, 2021-2030 (USD Million)
Table 100 Spain: Gamification Market, by Deployment Mode, 2021-2030 (USD Million)
Table 101 Spain: Gamification Market, by Application, 2021-2030 (USD Million)
Table 102 Spain: Gamification Market, by End-use Industry, 2021-2030 (USD Million)
Table 103 Sweden: Gamification Market, by Type, 2021-2030 (USD Million)
Table 104 Sweden: Gamification Market, by Offering, 2021-2030 (USD Million)
Table 105 Sweden: Gamification Solution Market, by Type, 2021-2030 (USD Million)
Table 106 Sweden: Gamification Market, by Organization Size, 2021-2030 (USD Million)
Table 107 Sweden: Gamification Market, by Deployment Mode, 2021-2030 (USD Million)
Table 108 Sweden: Gamification Market, by Application, 2021-2030 (USD Million)
Table 109 Sweden: Gamification Market, by End-use Industry, 2021-2030 (USD Million)
Table 110 Rest of Europe: Gamification Market, by Type, 2021-2030 (USD Million)
Table 111 Rest of Europe: Gamification Market, by Offering, 2021-2030 (USD Million)
Table 112 Rest of Europe: Gamification Solution Market, by Type, 2021-2030 (USD Million)
Table 113 Rest of Europe: Gamification Market, by Organization Size, 2021-2030 (USD Million)
Table 114 Rest of Europe: Gamification Market, by Deployment Mode, 2021-2030 (USD Million)
Table 115 Rest of Europe: Gamification Market, by Application, 2021-2030 (USD Million)
Table 116 Rest of Europe: Gamification Market, by End-use Industry, 2021-2030 (USD Million)
Table 117 Asia-Pacific: Gamification Market, by Country, 2021-2030 (USD Million)
Table 118 Asia-Pacific: Gamification Market, by Type, 2021-2030 (USD Million)
Table 119 Asia-Pacific: Gamification Market, by Offering, 2021-2030 (USD Million)
Table 120 Asia-Pacific: Gamification Solution Market, by Type, 2021-2030 (USD Million)
Table 121 Asia-Pacific: Gamification Market, by Organization Size, 2021-2030 (USD Million)
Table 122 Asia-Pacific: Gamification Market, by Deployment Mode, 2021-2030 (USD Million)
Table 123 Asia-Pacific: Gamification Market, by Application, 2021-2030 (USD Million)
Table 124 Asia-Pacific: Gamification Market, by End-use Industry, 2021-2030 (USD Million)
Table 125 China: Gamification Market, by Type, 2021-2030 (USD Million)
Table 126 China: Gamification Market, by Offering, 2021-2030 (USD Million)
Table 127 China: Gamification Solution Market, by Type, 2021-2030 (USD Million)
Table 128 China: Gamification Market, by Organization Size, 2021-2030 (USD Million)
Table 129 China: Gamification Market, by Deployment Mode, 2021-2030 (USD Million)
Table 130 China: Gamification Market, by Application, 2021-2030 (USD Million)
Table 131 China: Gamification Market, by End-use Industry, 2021-2030 (USD Million)
Table 132 India: Gamification Market, by Type, 2021-2030 (USD Million)
Table 133 India: Gamification Market, by Offering, 2021-2030 (USD Million)
Table 134 India: Gamification Solution Market, by Type, 2021-2030 (USD Million)
Table 135 India: Gamification Market, by Organization Size, 2021-2030 (USD Million)
Table 136 India: Gamification Market, by Deployment Mode, 2021-2030 (USD Million)
Table 137 India: Gamification Market, by Application, 2021-2030 (USD Million)
Table 138 India: Gamification Market, by End-use Industry, 2021-2030 (USD Million)
Table 139 South Korea: Gamification Market, by Type, 2021-2030 (USD Million)
Table 140 South Korea: Gamification Market, by Offering, 2021-2030 (USD Million)
Table 141 South Korea: Gamification Solution Market, by Type, 2021-2030 (USD Million)
Table 142 South Korea: Gamification Market, by Organization Size, 2021-2030 (USD Million)
Table 143 South Korea: Gamification Market, by Deployment Mode, 2021-2030 (USD Million)
Table 144 South Korea: Gamification Market, by Application, 2021-2030 (USD Million)
Table 145 South Korea: Gamification Market, by End-use Industry, 2021-2030 (USD Million)
Table 146 Japan: Gamification Market, by Type, 2021-2030 (USD Million)
Table 147 Japan: Gamification Market, by Offering, 2021-2030 (USD Million)
Table 148 Japan: Gamification Solution Market, by Type, 2021-2030 (USD Million)
Table 149 Japan: Gamification Market, by Organization Size, 2021-2030 (USD Million)
Table 150 Japan: Gamification Market, by Deployment Mode, 2021-2030 (USD Million)
Table 151 Japan: Gamification Market, by Application, 2021-2030 (USD Million)
Table 152 Japan: Gamification Market, by End-use Industry, 2021-2030 (USD Million)
Table 153 Australia & New Zealand: Gamification Market, by Type, 2021-2030 (USD Million)
Table 154 Australia & New Zealand: Gamification Market, by Offering, 2021-2030 (USD Million)
Table 155 Australia & New Zealand: Gamification Solution Market, by Type, 2021-2030 (USD Million)
Table 156 Australia & New Zealand: Gamification Market, by Organization Size, 2021-2030 (USD Million)
Table 157 Australia & New Zealand: Gamification Market, by Deployment Mode, 2021-2030 (USD Million)
Table 158 Australia & New Zealand: Gamification Market, by Application, 2021-2030 (USD Million)
Table 159 Australia & New Zealand: Gamification Market, by End-use Industry, 2021-2030 (USD Million)
Table 160 Singapore: Gamification Market, by Type, 2021-2030 (USD Million)
Table 161 Singapore: Gamification Market, by Offering, 2021-2030 (USD Million)
Table 162 Singapore: Gamification Solution Market, by Type, 2021-2030 (USD Million)
Table 163 Singapore: Gamification Market, by Organization Size, 2021-2030 (USD Million)
Table 164 Singapore: Gamification Market, by Deployment Mode, 2021-2030 (USD Million)
Table 165 Singapore: Gamification Market, by Application, 2021-2030 (USD Million)
Table 166 Singapore: Gamification Market, by End-use Industry, 2021-2030 (USD Million)
Table 167 Indonesia: Gamification Market, by Type, 2021-2030 (USD Million)
Table 168 Indonesia: Gamification Market, by Offering, 2021-2030 (USD Million)
Table 169 Indonesia: Gamification Solution Market, by Type, 2021-2030 (USD Million)
Table 170 Indonesia: Gamification Market, by Organization Size, 2021-2030 (USD Million)
Table 171 Indonesia: Gamification Market, by Deployment Mode, 2021-2030 (USD Million)
Table 172 Indonesia: Gamification Market, by Application, 2021-2030 (USD Million)
Table 173 Indonesia: Gamification Market, by End-use Industry, 2021-2030 (USD Million)
Table 174 Rest of Asia-Pacific: Gamification Market, by Type, 2021-2030 (USD Million)
Table 175 Rest of Asia-Pacific: Gamification Market, by Offering, 2021-2030 (USD Million)
Table 176 Rest of Asia-Pacific: Gamification Solution Market, by Type, 2021-2030 (USD Million)
Table 177 Rest of Asia-Pacific: Gamification Market, by Organization Size, 2021-2030 (USD Million)
Table 178 Rest of Asia-Pacific: Gamification Market, by Deployment Mode, 2021-2030 (USD Million)
Table 179 Rest of Asia-Pacific: Gamification Market, by Application, 2021-2030 (USD Million
Table 180 Rest of Asia-Pacific: Gamification Market, by End-use Industry, 2021-2030 (USD Million)
Table 181 Latin America: Gamification Market, by Country, 2021-2030 (USD Million)
Table 182 Latin America: Gamification Market, by Type, 2021-2030 (USD Million)
Table 183 Latin America: Gamification Market, by Offering, 2021-2030 (USD Million)
Table 184 Latin America: Gamification Solution Market, by Type, 2021-2030 (USD Million)
Table 185 Latin America: Gamification Market, by Organization Size, 2021-2030 (USD Million)
Table 186 Latin America: Gamification Market, by Deployment Mode, 2021-2030 (USD Million)
Table 187 Latin America: Gamification Market, by Application, 2021-2030 (USD Million)
Table 188 Latin America: Gamification Market, by End-use Industry, 2021-2030 (USD Million)
Table 189 Brazil: Gamification Market, by Type, 2021-2030 (USD Million)
Table 190 Brazil: Gamification Market, by Offering, 2021-2030 (USD Million)
Table 191 Brazil: Gamification Solution Market, by Type, 2021-2030 (USD Million)
Table 192 Brazil: Gamification Market, by Organization Size, 2021-2030 (USD Million)
Table 193 Brazil: Gamification Market, by Deployment Mode, 2021-2030 (USD Million)
Table 194 Brazil: Gamification Market, by Application, 2021-2030 (USD Million)
Table 195 Brazil: Gamification Market, by End-use Industry, 2021-2030 (USD Million)
Table 196 Mexico: Gamification Market, by Type, 2021-2030 (USD Million)
Table 197 Mexico: Gamification Market, by Offering, 2021-2030 (USD Million)
Table 198 Mexico: Gamification Solution Market, by Type, 2021-2030 (USD Million)
Table 199 Mexico: Gamification Market, by Organization Size, 2021-2030 (USD Million)
Table 200 Mexico: Gamification Market, by Deployment Mode, 2021-2030 (USD Million)
Table 201 Mexico: Gamification Market, by Application, 2021-2030 (USD Million)
Table 202 Mexico: Gamification Market, by End-use Industry, 2021-2030 (USD Million)
Table 203 Rest of Latin America: Gamification Market, by Type, 2021-2030 (USD Million)
Table 204 Rest of Latin America: Gamification Market, by Offering, 2021-2030 (USD Million)
Table 205 Rest of Latin America: Gamification Solution Market, by Type, 2021-2030 (USD Million)
Table 206 Rest of Latin America: Gamification Market, by Organization Size, 2021-2030 (USD Million)
Table 207 Rest of Latin America: Gamification Market, by Deployment Mode, 2021-2030 (USD Million)
Table 208 Rest of Latin America: Gamification Market, by Application, 2021-2030 (USD Million)
Table 209 Rest of Latin America: Gamification Market, by End-use Industry, 2021-2030 (USD Million)
Table 210 Middle East & Africa: Gamification Market, by Country, 2021-2030 (USD Million)
Table 211 Middle East & Africa: Gamification Market, by Type, 2021-2030 (USD Million)
Table 212 Middle East & Africa: Gamification Market, by Offering, 2021-2030 (USD Million)
Table 213 Middle East & Africa: Gamification Solution Market, by Type, 2021-2030 (USD Million)
Table 214 Middle East & Africa: Gamification Market, by Organization Size, 2021-2030 (USD Million)
Table 215 Middle East & Africa: Gamification Market, by Deployment Mode, 2021-2030 (USD Million)
Table 216 Middle East & Africa: Gamification Market, by Application, 2021-2030 (USD Million)
Table 217 Middle East & Africa: Gamification Market, by End-use Industry, 2021-2030 (USD Million)
Table 218 Saudi Arabia: Gamification Market, by Type, 2021-2030 (USD Million)
Table 219 Saudi Arabia: Gamification Market, by Offering, 2021-2030 (USD Million)
Table 220 Saudi Arabia: Gamification Solution Market, by Type, 2021-2030 (USD Million)
Table 221 Saudi Arabia: Gamification Market, by Organization Size, 2021-2030 (USD Million)
Table 222 Saudi Arabia: Gamification Market, by Deployment Mode, 2021-2030 (USD Million)
Table 223 Saudi Arabia: Gamification Market, by Application, 2021-2030 (USD Million)
Table 224 Saudi Arabia: Gamification Market, by End-use Industry, 2021-2030 (USD Million)
Table 225 UAE: Gamification Market, by Type, 2021-2030 (USD Million)
Table 226 UAE: Gamification Market, by Offering, 2021-2030 (USD Million)
Table 227 UAE: Gamification Solution Market, by Type, 2021-2030 (USD Million)
Table 228 UAE: Gamification Market, by Organization Size, 2021-2030 (USD Million)
Table 229 UAE: Gamification Market, by Deployment Mode, 2021-2030 (USD Million)
Table 230 UAE: Gamification Market, by Application, 2021-2030 (USD Million)
Table 231 UAE: Gamification Market, by End-use Industry, 2021-2030 (USD Million)
Table 232 Israel: Gamification Market, by Type, 2021-2030 (USD Million)
Table 233 Israel: Gamification Market, by Offering, 2021-2030 (USD Million)
Table 234 Israel: Gamification Solution Market, by Type, 2021-2030 (USD Million)
Table 235 Israel: Gamification Market, by Organization Size, 2021-2030 (USD Million)
Table 236 Israel: Gamification Market, by Deployment Mode, 2021-2030 (USD Million)
Table 237 Israel: Gamification Market, by Application, 2021-2030 (USD Million)
Table 238 Israel: Gamification Market, by End-use Industry, 2021-2030 (USD Million)
Table 239 Rest of the Middle East & Africa: Gamification Market, by Type, 2021-2030 (USD Million)
Table 240 Rest of the Middle East & Africa: Gamification Market, by Offering, 2021-2030 (USD Million)
Table 241 Rest of the Middle East & Africa: Gamification Solution Market, by Type, 2021-2030 (USD Million)
Table 242 Rest of the Middle East & Africa: Gamification Market, by Organization Size, 2021-2030 (USD Million)
Table 243 Rest of the Middle East & Africa: Gamification Market, by Deployment Mode, 2021-2030 (USD Million)
Table 244 Rest of the Middle East & Africa: Gamification Market, by Application, 2021-2030 (USD Million)
Table 245 Rest of the Middle East & Africa: Gamification Market, by End-use Industry, 2021-2030 (USD Million)
Table 246 Recent Developments by Major Market Players (2020-2023)

The research report titled 'Gamification Market by Type (Structural, Content), Offering, Organization Size, Deployment Mode, Application (HRM, CRM, Customer Engagement), End-use Industry (BFSI, Retail & E-commerce, Education & Research) and Geography-Global Forecast to 2030' provides an in-depth analysis of gamification market across five major geographies and emphasizes on the current market trends, market sizes, market shares, recent developments, and forecasts till 2030.

The global gamification market is projected to reach $96.3 billion by 2030, at a CAGR of 27.4% during the forecast period of 2023-2030.

The growth of the gamification market is driven by the benefits of gamification in training professionals and enhancing user experience and the growing use of gamification in sales & marketing to improve customer engagement and retention. However, low awareness regarding the advantages of gamification among schools and SMEs (small & medium-sized enterprises) restrains the growth of the gamification market.

The increasing potential of gamification as a strategic management tool is expected to generate growth opportunities for the players operating in this market. However, user disengagement and confusion due to gamification platforms' poor designs and monotonous elements pose major challenges to the market's growth.

Based on type, the global gamification market is segmented into structural gamification and content gamification. In 2023, the structural gamification segment is expected to account for the larger share of the global gamification market. This segment is also expected to register the higher CAGR during the forecast period. The growth of this segment is attributed to the increasing adoption of structural gamification among various end-use industries to engage and motivate users and the growing use of structural gamification over content gamification due to its easy implementation and potential benefits for learners.

Based on offering, the global gamification market is segmented into solutions and services. In 2023, the solutions segment is expected to account for the larger share of the global gamification market. This segment is also expected to register the higher CAGR during the forecast period. The growth of this segment is driven by the increasing adoption of gamification solutions by organizations to attract more customers and clients. Additionally, the demand for these solutions is increasing as they enhance employee engagement by providing recognition and rewards based on their performance.

Based on organization size, the global gamification market is segmented into small & medium-sized enterprises and large enterprises. The small & medium-sized enterprises segment is expected to register the higher CAGR during the forecast period. The growth of this segment is attributed to the increasing adoption of gamification to increase employee engagement and the rising use of artificial intelligence & machine learning in mobile gaming and E-commerce.

However, in 2023, the large enterprises segment is expected to account for the larger share of the global gamification market. The large market share of this segment is attributed to the growing adoption of advanced technologies such as AI and AR/VR and gamification among large enterprises for engaging employee onboarding & pre-onboarding experiences.

Based on deployment mode, the global gamification market is segmented into on-premise deployments and cloud-based deployments. In 2023, the cloud-based deployments segment is expected to account for the larger share of the market. This segment is also expected to register the higher CAGR during the forecast period. The growth of this segment is driven by the increasing adoption of cloud-based solutions among small & medium-sized enterprises, the rising adoption of advanced technologies, and the low implementation costs of cloud-based gamification solutions.

Based on application, the global gamification market is segmented into human resource management, customer relationship management, sales & marketing, customer engagement, learning & development, and other applications. In 2023, the sales & marketing segment is expected to account for the largest share of the global gamification market. This segment is also expected to register the highest CAGR during the forecast period. The growth of this segment is attributed to the increasing adoption of gamification by organizations for marketing strategies and the use of gamification to increase brand awareness and sales of products.

Based on end-use industry, the global gamification market is segmented into retail & E-commerce, media & entertainment, education & research, IT & telecom, lifestyle & fitness, hospitality, marketing & advertising, BFSI, healthcare, manufacturing, government, and other end-use industries. The retail & E-commerce segment is expected to register the highest CAGR during the forecast period. The growth of this segment is attributed to the rising adoption of gamification solutions by retail & e-commerce to enhance customer engagement, increase product sales, and improve brand loyalty.

However, the media & entertainment segment is expected to account for the largest share of the global gamification market in 2023. The large market share of this segment is attributed to the rapid proliferation of mobile devices, the rise of multi-digital channels, and the increased need for user engagement with a new product or event.

Based on geography, the global gamification market is segmented into North America, Europe, North America, Latin America, and the Middle East & Africa. Asia-Pacific is expected to register the highest CAGR during the forecast period. The growth of this market is attributed to the high penetration of smartphones, widespread internet availability, and increasing government initiatives promoting gamification platforms to improve employee productivity and increase revenue.

However, in 2023, North America is expected to account for the largest share of the global gamification market. North America's major market share is attributed to the growing demand for cloud-based gamification solutions from businesses, the high adoption of customer- and enterprise-based solutions, and the growing need to retain user information more effectively.

The key players operating in the global gamification market are Microsoft Corporation (U.S.), Cognizant Technology Solutions Corporation (U.S.), MPS Interactive Systems Limited (India), Aon Plc (U.K.), SAP SE (Germany), Verint Systems Inc. (U.S.), Ambition Solutions, Inc. (U.S.), Axonify Inc. (Canada), IActionable, Inc. (U.S.), Schoeneckers, Inc. (U.S.), G-Cube Webwide Software Pvt Ltd (U.S.), Raydiant, Inc. (U.S.), Biz-Effective Ltd. (U.S.), Mambo Solutions Ltd. (U.K.), Ascent Cloud LLC (U.S.), and Letrium Ltd. (Ukraine).

Key questions answered in the report:

Which are the high growth market segments in terms of type, offering, organization size, deployment modes, application, end-use industry, and country/region?
What is the historical market for gamification across the globe?
What are the market forecasts and estimates from 2023 to 2030?
What are the major drivers, restraints, and opportunities in the global gamification market?
Who are the major players in the global gamification market, and what shares of the market do they hold?
Who are the major players in various countries, and what shares of the market do they hold?
How is the competitive landscape?
What are the recent developments in the global gamification market?
What are the different strategies adopted by the major players in the global gamification market?
What are the geographical trends and high growth countries?
Who are the local emerging players in the global gamification market and how do they compete with the other players?

Scope of the report:

Gamification Market Assessment-by Type

Structural Gamification
Content Gamification

Gamification Market Assessment-by Offering

Solutions
- App-based Solutions
- Web-based Solutions
Services

Gamification Market Assessment-by Organization Size

Large Enterprises
Small & Medium-sized Enterprises

Gamification Market Assessment-by Deployment Mode

Cloud-based Deployments
On-premises Deployments

Gamification Market Assessment-by Application

Sales & Marketing
Human Resource Management
Customer Relationship Management
Customer Engagement
Learning & Development
Other Applications

Gamification Market Assessment-by End-use Industry

Media & Entertainment
Retail & E-Commerce
Marketing & Advertising
IT & Telecom
Education & Research
Lifestyle & Fitness
Healthcare
BFSI
Hospitality
Manufacturing
Government Sector
Other End-use Industries

Gamification Market Assessment-by Geography

North America
- U.S.
- Canada
Europe
- Germany
- U.K.
- France
- Italy
- Spain
- Sweden
- Rest of Europe
Asia-Pacific
- China
- India
- South Korea
- Japan
- Australia & New Zealand
- Singapore
- Indonesia
- Rest of Asia-Pacific
Latin America
- Brazil
- Mexico
- Rest of Latin America
Middle East & Africa
- Saudi Arabia
- UAE
- Israel
- Rest of the Middle East & Africa

1. Market Definition & Scope

1.1. Market Definition
1.2. Currency and Limitations
- 1.2.1. Currency
- 1.2.2. Limitations

2. Research Methodology

2.1. Research Approach
2.2. Process of Data Collection and Validation
- 2.2.1. Secondary Research
- 2.2.2. Primary Research/Interviews with Key Opinion Leaders of the Industry
2.3. Market Sizing and Forecast
- 2.3.1. Market Size Estimation Approach
- 2.3.2. Growth Forecast Approach
2.4. Assumptions for the Study

3. Executive Summary

3.1. Overview
3.2. Market Analysis, by Type
3.3. Market Analysis, by Offering
3.4. Market Analysis, by Organization Size
3.5. Market Analysis, by Deployment Mode
3.6. Market Analysis, by Application
3.7. Market Analysis, by End-use Industry
3.8. Market Analysis, by Geography
3.9. Competitive Analysis

4. Market Insights

4.1. Overview
4.2. Factors Affecting Market Growth
4.3. Technology Trends
- 4.3.1. Growth in Digital Learning and the Rising Adoption of AR/VR Technologies
- 4.3.2. Integration of Artificial Intelligence (AI) into Gamification Solutions
4.4. Case Studies
- 4.4.1. Case Study-A
- 4.4.2. Case Study-B
- 4.4.3. Case Study-C

5. Global Gamification Market Assessment-by Type

5.1. Overview
5.2. Structural Gamification
5.3. Content Gamification

6. Global Gamification Market Assessment-by Offering

6.1. Overview
6.2. Solutions
- 6.2.1. App-based Solutions
- 6.2.2. Web-based Solutions
6.3. Services

7. Global Gamification Market Assessment-by Organization Size

7.1. Overview
7.2. Large Enterprises
7.3. Small & Medium-sized Enterprises

8. Global Gamification Market Assessment-by Deployment Mode

8.1. Overview
8.2. Cloud-based Deployments
8.3. On-premises Deployments

9. Global Gamification Market Assessment-by Application

9.1. Overview
9.2. Sales & Marketing
9.3. Human Resource Management
9.4. Customer Relationship Management
9.5. Customer Engagement
9.6. Learning & Development
9.7. Other Applications

10. Global Gamification Market, by End-use Industry

10.1. Overview
10.2. Media & Entertainment
10.3. Retail & E-Commerce
10.4. Marketing & Advertising
10.5. IT & Telecom
10.6. Education & Research
10.7. Lifestyle & Fitness
10.8. Healthcare
10.9. BFSI
10.10. Hospitality
10.11. Manufacturing
10.12. Government Sector
10.13. Other End-use Industries

11. Gamification Market Assessment-by Geography

11.1. Overview
11.2. North America
- 11.2.1. U.S.
- 11.2.2. Canada
11.3. Europe
- 11.3.1. Germany
- 11.3.2. U.K.
- 11.3.3. France
- 11.3.4. Italy
- 11.3.5. Spain
- 11.3.6. Sweden
- 11.3.7. Rest of Europe
11.4. Asia-Pacific
- 11.4.1. China
- 11.4.2. India
- 11.4.3. South Korea
- 11.4.4. Japan
- 11.4.5. Australia & New Zealand
- 11.4.6. Singapore
- 11.4.7. Indonesia
- 11.4.8. Rest of Asia-Pacific
11.5. Latin America
- 11.5.1. Brazil
- 11.5.2. Mexico
- 11.5.3. Rest of Latin America
11.6. Middle East & Africa
- 11.6.1. Saudi Arabia
- 11.6.2. UAE
- 11.6.3. Israel
- 11.6.4. Rest of the Middle East & Africa

12. Competition Analysis

12.1. Overview
12.2. Key Growth Strategies
12.3. Competitive Dashboard
- 12.3.1. Industry Leaders
- 12.3.2. Market Differentiator
- 12.3.3. Vanguards
- 12.3.4. Emerging Companies
12.4. Vendor Market Positioning
12.5. Market Ranking, by Key Player

13. Company Profiles

13.1. Microsoft Corporation
13.2. Cognizant Technology Solutions Corporation
13.3. MPS Interactive Systems Limited (A Subsidiary of MPS Limited)
13.4. Aon plc
13.5. SAP SE
13.6. Verint Systems Inc.
13.7. Ambition Solutions, Inc.
13.8. Axonify Inc.
13.9. IActionable, Inc.
13.10. Schoeneckers, Inc.
13.11. G-Cube Webwide Software Pvt Ltd
13.12. Raydiant, Inc.
13.13. Biz-Effective Ltd.
13.14. Mambo Solutions Ltd.
13.15. Ascent Cloud LLC
13.16. Letrium Ltd.

14. Appendix

14.1. Available Customization
14.2. Related Reports

ゲーミフィケーションの世界市場：タイプ (構造・コンテンツ)・提供区分・組織規模・展開モード・用途 (HRM・CRM・カスタマーエンゲージメント)・エンドユーザー産業 (BFSI・小売＆eコマース・教育＆研究)・地域別

Gamification Market by Type (Structural, Content), Offering, Organization Size, Deployment Mode, Application (HRM, CRM, Customer Engagement), End-use Industry (BFSI, Retail & E-commerce, Education & Research) and Geography-Global Forecast to 2030

目次

第1章市場の定義・範囲

第2章調査手法

第3章エグゼクティブサマリー

第4章市場洞察

第5章世界のゲーミフィケーション市場の評価：タイプ別

第6章世界のゲーミフィケーション市場の評価：提供区分別

第7章世界のゲーミフィケーション市場の評価：組織規模別

第8章世界のゲーミフィケーション市場の評価：展開モード別

第9章世界のゲーミフィケーション市場の評価：用途別

第10章世界のゲーミフィケーション市場の評価：エンドユーザー産業別

第11章世界のゲーミフィケーション市場の評価：地域別

第12章競合分析

第13章企業プロファイル

第14章付録

List of Tables

Key questions answered in the report:

Scope of the report:

TABLE OF CONTENTS

1. Market Definition & Scope

2. Research Methodology

3. Executive Summary

4. Market Insights

5. Global Gamification Market Assessment-by Type

6. Global Gamification Market Assessment-by Offering

7. Global Gamification Market Assessment-by Organization Size

8. Global Gamification Market Assessment-by Deployment Mode

9. Global Gamification Market Assessment-by Application

10. Global Gamification Market, by End-use Industry

11. Gamification Market Assessment-by Geography

12. Competition Analysis

13. Company Profiles

14. Appendix

ゲーミフィケーションの世界市場：タイプ (構造・コンテンツ)・提供区分・組織規模・展開モード・用途 (HRM・CRM・カスタマーエンゲージメント)・エンドユーザー産業 (BFSI・小売＆eコマース・教育＆研究)・地域別

Gamification Market by Type (Structural, Content), Offering, Organization Size, Deployment Mode, Application (HRM, CRM, Customer Engagement), End-use Industry (BFSI, Retail & E-commerce, Education & Research) and Geography-Global Forecast to 2030

目次

第1章 市場の定義・範囲

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場洞察

第5章 世界のゲーミフィケーション市場の評価：タイプ別

第6章 世界のゲーミフィケーション市場の評価：提供区分別

第7章 世界のゲーミフィケーション市場の評価：組織規模別

第8章 世界のゲーミフィケーション市場の評価：展開モード別

第9章 世界のゲーミフィケーション市場の評価：用途別

第10章 世界のゲーミフィケーション市場の評価：エンドユーザー産業別

第11章 世界のゲーミフィケーション市場の評価：地域別

第12章 競合分析

第13章 企業プロファイル

第14章 付録

List of Tables

Key questions answered in the report:

Scope of the report:

TABLE OF CONTENTS

1. Market Definition & Scope

2. Research Methodology

3. Executive Summary

4. Market Insights

5. Global Gamification Market Assessment-by Type

6. Global Gamification Market Assessment-by Offering

7. Global Gamification Market Assessment-by Organization Size

8. Global Gamification Market Assessment-by Deployment Mode

9. Global Gamification Market Assessment-by Application

10. Global Gamification Market, by End-use Industry

11. Gamification Market Assessment-by Geography

12. Competition Analysis

13. Company Profiles

14. Appendix

第1章市場の定義・範囲

第2章調査手法

第3章エグゼクティブサマリー

第4章市場洞察

第5章世界のゲーミフィケーション市場の評価：タイプ別

第6章世界のゲーミフィケーション市場の評価：提供区分別

第7章世界のゲーミフィケーション市場の評価：組織規模別

第8章世界のゲーミフィケーション市場の評価：展開モード別

第9章世界のゲーミフィケーション市場の評価：用途別

第10章世界のゲーミフィケーション市場の評価：エンドユーザー産業別

第11章世界のゲーミフィケーション市場の評価：地域別

第12章競合分析

第13章企業プロファイル

第14章付録