ゲーミフィケーション市場レポート：コンポーネント別、展開形態別、企業規模別、業界別、地域別、2024年～2032年

世界のゲーミフィケーションの市場規模は2023年に186億米ドルに達しました。今後、市場は2032年までに941億米ドルに達し、2024年から2032年の間に19.3％の成長率（CAGR）を示すと予想されます。企業部門における従業員エンゲージメントとトレーニングに対する需要の高まり、健康的な行動を促進し患者の転帰を改善するためのヘルスケア業界における大幅な拡大、金融リテラシーの向上を目的とした同部門におけるゲーミフィケーションの広範な利用は、市場を推進する主な要因の一部です。

ゲーミフィケーションは、ゲームのような要素や仕組みを非ゲームの文脈に戦略的に組み込むことで、個人を参加させ、やる気を起こさせる。ポイント、バッジ、課題、リーダーボードを組み込むことで、ユーザーの参加を促し、特定の目的を達成します。競争、達成、報酬を求める人間の生来の欲求を利用し、より高いレベルの相互作用とコミットメントを促進します。さらに、平凡なタスクを楽しい経験に変え、行動変容を促し、エンゲージメントを高めます。また、心理的トリガーを活用して、インタラクティブでやりがいのある環境を作り出し、最終的にユーザー体験と望ましい成果を向上させます。現在では、教育、ヘルスケア、マーケティング、社員教育、顧客エンゲージメントなど、さまざまな分野で応用されています。

市場は主に、競争、達成、報酬を求める傾向が強まっていることが原動力となっています。また、課題をクリアして報酬を得ることで達成感や満足感を得ることができるため、ユーザーの関心を引き、長期的なエンゲージメントを育むことができ、市場の成長に寄与しています。さらに、デジタル化の進展とスマートフォン、タブレット、その他のデバイスの普及により、多くのプラットフォームやアプリケーションにゲーミフィケーションをシームレスに統合する道が開かれつつあり、これも大きな成長促進要因となっています。これに加えて、教育分野での利用が増加しており、教育コンテンツに双方向性や競合の要素を取り入れることで従来の学習方法を変革し、生徒のエンゲージメント、知識の定着、学習成果を高めていることが、市場の成長を加速させています。これとともに、企業部門でも、学習を魅力的で楽しいものにし、従業員のパフォーマンスと生産性を向上させるために幅広く利用されており、市場の成長を後押ししています。

ゲーミフィケーション市場傾向／促進要因：

企業部門における需要の高まり

市場は主に、従業員のエンゲージメント、スキル開発、全体的なパフォーマンス向上を再構築するゲーミフィケーションに対する需要の高まりによって牽引されています。ゲーミフィケーションは、競争、達成、報酬を求める人間の本質的な傾向を利用し、これらの要素を魅力的な学習体験や生産性向上ツールに変換します。また、達成感を醸成し、健全な競争を促し、ルーティンワークにダイナミックなセンスを吹き込むこともできます。さらに、課題、バッジ、リーダーボードなどのゲーム要素を統合することで、平凡な学習をインタラクティブな旅へと効果的に変貌させ、成長を促すもう一つの大きな要因となっています。これに加え、市場参入企業は、従業員が積極的に参加し、協力し、スキルアップするような環境を整え、市場の成長を加速させています。さらに、ゲーミフィケーションによって生み出されるデータ主導型の洞察によって、企業は進捗状況をモニターし、改善すべき分野を特定し、個々のニーズに合わせて学習体験を調整することができます。

ヘルスケア業界における大幅な拡大

ヘルスケア業界は、ゲーミフィケーションを患者のエンゲージメント、アドヒアランス、転帰を改善する可能性を秘めた変革ツールとして受け入れています。また、予防医療や患者中心のアプローチを重視する傾向が強まっていることも、市場の成長に影響を与えています。さらに、いくつかのアプリケーションやプラットフォームは、健康的な行動を奨励し、進捗状況を追跡し、情報に基づいた意思決定を促進するためにゲームの仕組みを取り入れており、これも成長を促す大きな要因となっています。これとは別に、フィットネス目標をモニターするウェアラブルデバイスを、医療順守をゲーム化するモバイルアプリケーションに組み込むことで、健康管理をより楽しくインタラクティブな体験にすることができ、市場成長を促進しています。これとともに、ヘルスケア分野におけるトレーニング、診断、治療計画のための広範なソフトウェア需要が、市場成長を促進しています。さらに、シミュレーションゲームやインタラクティブな学習モジュールは、医療従事者に実践的なスキルを身につけさせ、意思決定能力を高める。

金融分野におけるゲーミフィケーションの普及

ゲーミフィケーションが投資、個人財務管理、銀行サービスに浸透するにつれ、金融セクターはパラダイムシフトに牽引されています。リアルタイムのエンゲージメント、報酬、競合の魅力が、ゲーミフィケーション化された金融アプリケーションの普及につながっています。さらに、いくつかの投資プラットフォームでは、ゲームの仕組みを利用して、さまざまなユーザーが取引にアクセスできるようにしており、ユーザーが練習して金融センスを磨くための管理された環境を提供しています。これに加えて、予算管理というありふれた作業を魅力的な体験に変える個人財務管理アプリケーションが、市場の成長を加速させています。これに加え、目標設定、進捗追跡、財務データの視覚的表示などの要素が、ユーザーに達成感と規律を植え付け、市場成長を加速させています。さらに、ロイヤリティ・プログラム、紹介インセンティブ、パーソナライズされたオファーの実施により顧客ロイヤリティを高め、市場成長を後押ししています。

目次

第1章 序文

第2章 調査範囲と調査手法

• 調査の目的
• ステークホルダー
• データソース
  • 一次情報
  • 二次情報
• 市場推定
  • ボトムアップアプローチ
  • トップダウンアプローチ
• 調査手法

第3章 エグゼクティブサマリー

第4章 イントロダクション

• 概要
• 主要業界動向

第5章 世界のゲーミフィケーション市場

• 市場概要
• 市場実績
• COVID-19の影響
• 市場予測

第6章 市場内訳：コンポーネント別

• ソリューション
  • 市場動向
  • 市場予測
• サービス
  • 市場動向
  • 市場予測

第7章 市場内訳：展開形態別

• オンプレミス
  • 市場動向
  • 市場予測
• オンクラウド
  • 市場動向
  • 市場予測

第8章 市場内訳：企業規模別

• 中小企業
  • 市場動向
  • 市場予測
• 大企業
  • 市場動向
  • 市場予測

第9章 市場内訳：業界別

• BFSI
  • 市場動向
  • 市場予測
• 小売り
  • 市場動向
  • 市場予測
• 教育
  • 市場動向
  • 市場予測
• ITおよび通信
  • 市場動向
  • 市場予測
• 製造
  • 市場動向
  • 市場予測
• メディアとエンターテイメント
  • 市場動向
  • 市場予測
• その他
  • 市場動向
  • 市場予測

第10章 市場内訳：地域別

• 北米
  • 米国
  • カナダ
• アジア太平洋地域
  • 中国
  • 日本
  • インド
  • 韓国
  • オーストラリア
  • インドネシア
  • その他
• 欧州
  • ドイツ
  • フランス
  • 英国
  • イタリア
  • スペイン
  • ロシア
  • その他
• ラテンアメリカ
  • ブラジル
  • メキシコ
  • その他
• 中東・アフリカ
  • 市場動向
  • 市場内訳：国別
  • 市場予測

第11章 SWOT分析

• 概要
• 強み
• 弱み
• 機会
• 脅威

第12章 バリューチェーン分析

第13章 ポーターのファイブフォース分析

• 概要
• 買い手の交渉力
• 供給企業の交渉力
• 競合の程度
• 新規参入業者の脅威
• 代替品の脅威

第14章 価格分析

第15章 競合情勢

• 市場構造
• 主要企業
• 主要企業のプロファイル
  • Ambition
  • Aon PLC
  • Axonify Inc.
  • BI WORLDWIDE
  • Cognizant
  • Iactionable
  • Microsoft Corporation
  • MPS Limited
  • NIIT Limited
  • SAP SE
  • Verint Systems Inc.

List of Figures

• Figure 1: Global: Gamification Market: Major Drivers and Challenges
• Figure 2: Global: Gamification Market: Sales Value (in Billion US$), 2018-2023
• Figure 3: Global: Gamification Market Forecast: Sales Value (in Billion US$), 2024-2032
• Figure 4: Global: Gamification Market: Breakup by Component (in %), 2023
• Figure 5: Global: Gamification Market: Breakup by Deployment Mode (in %), 2023
• Figure 6: Global: Gamification Market: Breakup by Enterprise Size (in %), 2023
• Figure 7: Global: Gamification Market: Breakup by Industry Vertical (in %), 2023
• Figure 8: Global: Gamification Market: Breakup by Region (in %), 2023
• Figure 9: Global: Gamification (Solution) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 10: Global: Gamification (Solution) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 11: Global: Gamification (Service) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 12: Global: Gamification (Service) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 13: Global: Gamification (On-premises) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 14: Global: Gamification (On-premises) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 15: Global: Gamification (On-cloud) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 16: Global: Gamification (On-cloud) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 17: Global: Gamification (Small and Medium-sized Enterprises) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 18: Global: Gamification (Small and Medium-sized Enterprises) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 19: Global: Gamification (Large Enterprises) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 20: Global: Gamification (Large Enterprises) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 21: Global: Gamification (BFSI) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 22: Global: Gamification (BFSI) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 23: Global: Gamification (Retail) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 24: Global: Gamification (Retail) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 25: Global: Gamification (Education) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 26: Global: Gamification (Education) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 27: Global: Gamification (IT and Telecom) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 28: Global: Gamification (IT and Telecom) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 29: Global: Gamification (Manufacturing) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 30: Global: Gamification (Manufacturing) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 31: Global: Gamification (Media and Entertainment) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 32: Global: Gamification (Media and Entertainment) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 33: Global: Gamification (Other Industry Verticals) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 34: Global: Gamification (Other Industry Verticals) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 35: North America: Gamification Market: Sales Value (in Million US$), 2018 & 2023
• Figure 36: North America: Gamification Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 37: United States: Gamification Market: Sales Value (in Million US$), 2018 & 2023
• Figure 38: United States: Gamification Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 39: Canada: Gamification Market: Sales Value (in Million US$), 2018 & 2023
• Figure 40: Canada: Gamification Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 41: Asia-Pacific: Gamification Market: Sales Value (in Million US$), 2018 & 2023
• Figure 42: Asia-Pacific: Gamification Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 43: China: Gamification Market: Sales Value (in Million US$), 2018 & 2023
• Figure 44: China: Gamification Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 45: Japan: Gamification Market: Sales Value (in Million US$), 2018 & 2023
• Figure 46: Japan: Gamification Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 47: India: Gamification Market: Sales Value (in Million US$), 2018 & 2023
• Figure 48: India: Gamification Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 49: South Korea: Gamification Market: Sales Value (in Million US$), 2018 & 2023
• Figure 50: South Korea: Gamification Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 51: Australia: Gamification Market: Sales Value (in Million US$), 2018 & 2023
• Figure 52: Australia: Gamification Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 53: Indonesia: Gamification Market: Sales Value (in Million US$), 2018 & 2023
• Figure 54: Indonesia: Gamification Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 55: Others: Gamification Market: Sales Value (in Million US$), 2018 & 2023
• Figure 56: Others: Gamification Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 57: Europe: Gamification Market: Sales Value (in Million US$), 2018 & 2023
• Figure 58: Europe: Gamification Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 59: Germany: Gamification Market: Sales Value (in Million US$), 2018 & 2023
• Figure 60: Germany: Gamification Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 61: France: Gamification Market: Sales Value (in Million US$), 2018 & 2023
• Figure 62: France: Gamification Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 63: United Kingdom: Gamification Market: Sales Value (in Million US$), 2018 & 2023
• Figure 64: United Kingdom: Gamification Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 65: Italy: Gamification Market: Sales Value (in Million US$), 2018 & 2023
• Figure 66: Italy: Gamification Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 67: Spain: Gamification Market: Sales Value (in Million US$), 2018 & 2023
• Figure 68: Spain: Gamification Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 69: Russia: Gamification Market: Sales Value (in Million US$), 2018 & 2023
• Figure 70: Russia: Gamification Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 71: Others: Gamification Market: Sales Value (in Million US$), 2018 & 2023
• Figure 72: Others: Gamification Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 73: Latin America: Gamification Market: Sales Value (in Million US$), 2018 & 2023
• Figure 74: Latin America: Gamification Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 75: Brazil: Gamification Market: Sales Value (in Million US$), 2018 & 2023
• Figure 76: Brazil: Gamification Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 77: Mexico: Gamification Market: Sales Value (in Million US$), 2018 & 2023
• Figure 78: Mexico: Gamification Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 79: Others: Gamification Market: Sales Value (in Million US$), 2018 & 2023
• Figure 80: Others: Gamification Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 81: Middle East and Africa: Gamification Market: Sales Value (in Million US$), 2018 & 2023
• Figure 82: Middle East and Africa: Gamification Market: Breakup by Country (in %), 2023
• Figure 83: Middle East and Africa: Gamification Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 84: Global: Gamification Industry: SWOT Analysis
• Figure 85: Global: Gamification Industry: Value Chain Analysis
• Figure 86: Global: Gamification Industry: Porter's Five Forces Analysis

List of Tables

• Table 1: Global: Gamification Market: Key Industry Highlights, 2023 and 2032
• Table 2: Global: Gamification Market Forecast: Breakup by Component (in Million US$), 2024-2032
• Table 3: Global: Gamification Market Forecast: Breakup by Deployment Mode (in Million US$), 2024-2032
• Table 4: Global: Gamification Market Forecast: Breakup by Enterprise Size (in Million US$), 2024-2032
• Table 5: Global: Gamification Market Forecast: Breakup by Industry Vertical (in Million US$), 2024-2032
• Table 6: Global: Gamification Market Forecast: Breakup by Region (in Million US$), 2024-2032
• Table 7: Global: Gamification Market: Competitive Structure
• Table 8: Global: Gamification Market: Key Players

The global gamification market size reached US$ 18.6 Billion in 2023. Looking forward, the market is expected to reach US$ 94.1 Billion by 2032, exhibiting a growth rate (CAGR) of 19.3% during 2024-2032. The rising demand in the corporate sector for employee engagement and training, the significant expansion in the healthcare industry to promote healthy behaviors and improve patient outcomes, and the extensive use of gamification in the sector to enhance financial literacy are some of the major factors propelling the market.

Gamification strategically integrates game-like elements and mechanics into non-game contexts to engage and motivate individuals. It incorporates points, badges, challenges, and leaderboards to enhance user participation and achieve specific objectives. It taps into the innate human desire for competition, achievement, and rewards, fostering higher levels of interaction and commitment. Additionally, it transforms mundane tasks into enjoyable experiences, driving behavioral changes and increasing engagement. It also leverages psychological triggers to create an interactive and rewarding environment, ultimately improving user experiences and desired outcomes. Nowadays, it finds applications across various fields, including education, healthcare, marketing, employee training, and customer engagement.

The market is primarily driven by the increasing inclination toward competition, achievement, and rewards. In addition, it offers users a sense of accomplishment and satisfaction as they progress through challenges and earn rewards that capture users' attention and foster long-term engagement, thus contributing to market growth. Moreover, the rising digitization and the proliferation of smartphones, tablets, and other devices are paving the way for seamless gamification integration into numerous platforms and applications, representing another major growth-inducing factor. Besides this, the increasing use in the education sector for transforming traditional learning methods by infusing elements of interactivity and competition into educational content to enhance student engagement, knowledge retention, and learning outcomes is accelerating market growth. Along with this, the extensive use in the corporate sector to make learning engaging and enjoyable, resulting in improved employee performance and productivity, is propelling market growth.

Gamification Market Trends/Drivers:

The rising demand in the corporate sector

The market is primarily driven by the rising demand for gamification to reshape employee engagement, skill development, and overall performance improvement. It harnesses the intrinsic human inclination for competition, achievement, and rewards, translating these elements into engaging learning experiences and productivity-enhancing tools. It also can foster a sense of accomplishment, encourage healthy competition, and infuse a dynamic flair into routine tasks. Moreover, several organizations recognize that it offers a refreshing departure from traditional training methods, effectively transforming mundane learning into an interactive journey by integrating game elements such as challenges, badges, and leaderboards, representing another major growth-inducing factor. Besides this, corporations are creating an environment where employees are inspired to actively participate, collaborate, and upskill thus accelerating market growth. Furthermore, the data-driven insights generated by gamification enable companies to monitor progress, identify areas for improvement, and tailor learning experiences to individual needs.

The significant expansion in the healthcare industry

The healthcare industry is embracing gamification as a transforming tool that has the potential to improve patient engagement, adherence, and outcomes. In addition, the increasing emphasis on preventive care and patient-centered approaches are influencing the market growth. Moreover, several applications and platforms incorporate game mechanics to encourage healthy behaviors, track progress, and facilitate informed decision-making representing another major growth-inducing factor. Apart from this, the incorporation of wearable devices that monitor fitness goals to mobile applications that gamify medical adherence helps make health management a more enjoyable and interactive experience, thus propelling market growth. Along with this, the extensive software demand in the healthcare sector for training, diagnosis, and treatment planning is propelling the market growth. Furthermore, simulation games and interactive learning modules equip healthcare providers with practical skills and enhance their decision-making abilities.

The widespread adoption of gamification in the finance sector

The finance sector is driven by a paradigm shift as it infiltrates investment, personal finance management, and banking services. The allure of real-time engagement, rewards, and competition has led to the widespread adoption of gamified financial applications. Moreover, several investment platforms use game mechanics to make trading accessible to several audiences, offering a controlled environment for users to practice and develop their financial acumen representing another major growth-inducing factor. Besides this, the personal finance management applications transforming the mundane task of budgeting into an engaging experience are accelerating the market growth. Along with this, some elements, such as goal-setting, progress tracking, and visual representations of financial data, instill a sense of achievement and discipline among users, thus augmenting market growth. Furthermore, it enhances customer loyalty by implementing loyalty programs, referral incentives, and personalized offers, which provides a positive thrust to the market growth.

Gamification Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global gamification market report, along with forecasts at the global, regional and country levels from 2024-2032. Our report has categorized the market based on component, deployment mode, enterprise size and industry vertical.

Breakup by Component:

Solution

Service

Solution represents the most popular component

The report has provided a detailed breakup and analysis of the market based on the component. This includes solutions and service. According to the report, solution accounted for the largest market share.

Solutions includes numerous applications, ranging from employee training and performance enhancement to customer loyalty programs and marketing campaigns. These solutions uses game mechanics such as rewards, badges, challenges, leaderboards, and immersive narratives to create engaging experiences that drive desired behaviors and outcomes, which has positioned the solutions as indispensable tools for organizations aiming to create meaningful interactions and experiences with their target audience.

Moreover, solutions transform traditional training methods by infusing interactivity and competitiveness representing another major growth-inducing factor. Learning becomes an enjoyable experience as employees participate in engaging simulations, knowledge quizzes, and interactive scenarios which improves knowledge retention and enhances skill development, contributing to a more competent and motivated workforce.

Furthermore, customer engagement receives a substantial boost through solutions. Loyalty programs that integrate gamified elements encourage repeat purchases, foster brand advocacy, and deepen customer loyalty by offering personalized experiences and rewards, businesses create a bond that transcends transactional interactions, thus propelling market growth.

Breakup by Deployment Mode:

On-premises

On-Cloud

On-cloud mode holds the largest share of the market

A detailed breakup and analysis of the market based on the deployment mode has also been provided in the report. This includes on-premises, and on-cloud. According to the report, on-cloud accounted for the largest market share.

The on-cloud deployment segment is driven by the evolving demands of modern businesses. In addition, on-cloud deployment offers unparalleled scalability, enabling organizations to seamlessly adjust their gamification resources in response to changing requirements, thus contributing to the market growth. This scalability is particularly valuable in scenarios where businesses experience fluctuating user demands, ensuring optimal performance even during peak periods.

Moreover, organizations can swiftly integrate tools without the need for extensive hardware investments or intricate setup processes which facilitates rapid deployment, accelerating the time-to-market for initiatives, and the ease of implementation of cloud-based solutions are propelling the market growth.

Furthermore, cloud-based models offer a more cost-effective approach, with subscription-based payment structures that align operational costs with actual usage. This democratization of access to solutions levels the playing field, enabling businesses of all sizes to harness the power of gamification to drive engagement, learning, and performance.

Breakup by Enterprise Size:

Small and Medium-sized Enterprises

Large Enterprises

Large enterprises presently account for the largest market share

A detailed breakup and analysis of the market based on the enterprise size has also been provided in the report. This includes small and medium-sized enterprises, and large enterprises. According to the report, large enterprises accounted for the largest market share.

The market is primarily driven by large organizations that possess the resources and capabilities to invest in the development and implementation of comprehensive initiatives. These initiatives include employee training, performance management, customer engagement, and marketing efforts. The financial bandwidth allows them to allocate substantial budgets for the creation of sophisticated gamified platforms and experiences.

Moreover, large enterprises often operate in complex and competitive markets. It offers them a strategic advantage by fostering a culture of continuous learning, innovation, and motivation among their employees. It transforms routine tasks into engaging experiences, resulting in improved productivity and heightened job satisfaction with a dynamic workforce engagement that contributes to the realization of organizational goals and the retention of top talent.

Furthermore, in customer-centric industries, large enterprises leverage gamification to enhance brand loyalty, customer retention, and user experience with gamified loyalty programs, interactive customer journeys, and personalized rewards systems that resonate strongly with consumers, creating lasting impressions and driving repeat business.

Breakup by Industry Vertical:

BFSI

Retail

Education

IT and Telecom

Manufacturing

Media and Entertainment

Others

Retail sector represents the leading industry vertical

The report has provided a detailed breakup and analysis of the market based on the industry vertical. This includes BFSI, retail, education, IT and telecom, manufacturing, media and entertainment, and others. According to the report, retail accounted for the largest market share.

The retail industry is driven by the power of game mechanics to redefine customer engagement, loyalty, and overall shopping experiences. In addition, retailers recognize that gamification taps into intrinsic human desires for achievement, competition, and rewards, driving increased interaction with brands and products thus contributing to the market growth. Along with this, through loyalty programs, interactive shopping apps, and personalized challenges, retailers have turned routine shopping trips into immersive journeys that capture consumers' attention and foster brand loyalty.

Moreover, the creation of gamified loyalty programs in the retail sector offers engaging quests, tier-based rewards, and interactive experiences that incentivize customers to explore and engage with products and turn shopping into an interactive adventure, representing another major growth-inducing factor.

Furthermore, the integration of interactive elements such as virtual try-ons, augmented reality (AR) shopping, and interactive product recommendations enhance engagement and enable consumers to make more informed choices. Retailers can analyze user data generated through gamified experiences to refine their marketing strategies, adapt to consumer preferences, and tailor promotions.

Breakup by Region:

North America

United States

Canada

Asia-Pacific

China

Japan

India

South Korea

Australia

Indonesia

Others

Europe

Germany

France

United Kingdom

Italy

Spain

Russia

Others

Latin America

Brazil

Mexico

Others

Middle East and Africa

North America exhibits a clear dominance in the market

The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America accounted for the largest market share.

North America's market is driven by the supremacy in technologically advanced ecosystems. In addition, the widespread adoption of cutting-edge technologies provides a solid foundation for the integration of solutions across several industries, thus influencing the market growth.

Moreover, entrepreneurs, businesses, and institutions in the region are inherently open to experimenting with novel solutions by introducing engaging and unconventional approaches for achieving objectives, thus representing another major growth-inducing factor.

Besides this, the robust presence of diverse industries such as the corporate sector, healthcare, education, finance, and entertainment industries to enhance engagement, learning, and customer experiences within the North American market contributes to its dominance. Furthermore, collaboration is essential in North America's leadership which boasts a network of research institutions, industry associations, and think tanks that facilitate the exchange of ideas and best practices.

Competitive Landscape:

Nowadays, key players in the market are strategically deploying various measures to reinforce their positions and leverage the industry's growth potential. They are investing significantly in research and development (R&D) to pioneer new techniques, technologies, and applications, committed to staying ahead of market trends by developing innovative solutions that address evolving customer needs. Moreover, companies are focusing on tailoring solutions to cater to specific industry requirements and individual client needs which enhances the relevance and effectiveness of gamified experiences, leading to higher engagement rates. Apart from this, key players are using data analytics, to gain insights into user behaviors and preferences within gamified experiences which informs iterative improvements and facilitates the creation of more compelling and effective gamification strategies. Furthermore, companies are offering educational resources, workshops, and training programs to equip businesses with the knowledge and skills needed to implement successful gamification strategies in-house.

The report has provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

Ambition

Aon PLC

Axonify Inc.

BI WORLDWIDE

Cognizant

Iactionable Inc.

Microsoft Corporation

MPS Limited

NIIT Limited

SAP SE

Verint Systems Inc.

Recent Developments:

In April 2022, Microsoft Corporation acquired Activision Blizzard, an American video game holding firm, this strategic move was aimed at accelerating the expansion of Microsoft's gaming sector across various platforms, including PC, mobile, console, and cloud.

In December 2021, SAP SE revealed a collaboration with Attensi, a global leader in three-dimensional (3D) gamified simulation training to offer innovative development and learning opportunities through the use of SAP SuccessFactors Solutions. Notably, Attensi introduced enhancements, such as game automation and a competitive aspect, to deliver a fresh and engaging learning experience.

Key Questions Answered in This Report:

• How has the global gamification market performed so far, and how will it perform in the coming years?
• What are the drivers, restraints, and opportunities in the global gamification market?
• What is the impact of each driver, restraint, and opportunity on the global gamification market?
• What are the key regional markets?
• Which countries represent the most attractive gamification market?
• What is the breakup of the market based on the component?
• Which is the most attractive component in the gamification market?
• What is the breakup of the market based on the deployment mode?
• Which is the most attractive deployment mode, in the gamification market?
• What is the breakup of the market based on the enterprise size?
• Which is the most attractive enterprise size in the gamification market?
• What is the breakup of the market based on the industry vertical?
• Which is the most attractive industry vertical in the gamification market?
• What is the competitive structure of the global gamification market?
• Who are the key players/companies in the global gamification market?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

• 4.1 Overview
• 4.2 Key Industry Trends

5 Global Gamification Market

• 5.1 Market Overview
• 5.2 Market Performance
• 5.3 Impact of COVID-19
• 5.4 Market Forecast

6 Market Breakup by Component

• 6.1 Solution
  • 6.1.1 Market Trends
  • 6.1.2 Market Forecast
• 6.2 Service
  • 6.2.1 Market Trends
  • 6.2.2 Market Forecast

7 Market Breakup by Deployment Mode

• 7.1 On-premises
  • 7.1.1 Market Trends
  • 7.1.2 Market Forecast
• 7.2 On-cloud
  • 7.2.1 Market Trends
  • 7.2.2 Market Forecast

8 Market Breakup by Enterprise Size

• 8.1 Small and Medium-sized Enterprises
  • 8.1.1 Market Trends
  • 8.1.2 Market Forecast
• 8.2 Large Enterprises
  • 8.2.1 Market Trends
  • 8.2.2 Market Forecast

9 Market Breakup by Industry Vertical

• 9.1 BFSI
  • 9.1.1 Market Trends
  • 9.1.2 Market Forecast
• 9.2 Retail
  • 9.2.1 Market Trends
  • 9.2.2 Market Forecast
• 9.3 Education
  • 9.3.1 Market Trends
  • 9.3.2 Market Forecast
• 9.4 IT and Telecom
  • 9.4.1 Market Trends
  • 9.4.2 Market Forecast
• 9.5 Manufacturing
  • 9.5.1 Market Trends
  • 9.5.2 Market Forecast
• 9.6 Media and Entertainment
  • 9.6.1 Market Trends
  • 9.6.2 Market Forecast
• 9.7 Others
  • 9.7.1 Market Trends
  • 9.7.2 Market Forecast

10 Market Breakup by Region

• 10.1 North America
  • 10.1.1 United States
    • 10.1.1.1 Market Trends
    • 10.1.1.2 Market Forecast
  • 10.1.2 Canada
    • 10.1.2.1 Market Trends
    • 10.1.2.2 Market Forecast
• 10.2 Asia-Pacific
  • 10.2.1 China
    • 10.2.1.1 Market Trends
    • 10.2.1.2 Market Forecast
  • 10.2.2 Japan
    • 10.2.2.1 Market Trends
    • 10.2.2.2 Market Forecast
  • 10.2.3 India
    • 10.2.3.1 Market Trends
    • 10.2.3.2 Market Forecast
  • 10.2.4 South Korea
    • 10.2.4.1 Market Trends
    • 10.2.4.2 Market Forecast
  • 10.2.5 Australia
    • 10.2.5.1 Market Trends
    • 10.2.5.2 Market Forecast
  • 10.2.6 Indonesia
    • 10.2.6.1 Market Trends
    • 10.2.6.2 Market Forecast
  • 10.2.7 Others
    • 10.2.7.1 Market Trends
    • 10.2.7.2 Market Forecast
• 10.3 Europe
  • 10.3.1 Germany
    • 10.3.1.1 Market Trends
    • 10.3.1.2 Market Forecast
  • 10.3.2 France
    • 10.3.2.1 Market Trends
    • 10.3.2.2 Market Forecast
  • 10.3.3 United Kingdom
    • 10.3.3.1 Market Trends
    • 10.3.3.2 Market Forecast
  • 10.3.4 Italy
    • 10.3.4.1 Market Trends
    • 10.3.4.2 Market Forecast
  • 10.3.5 Spain
    • 10.3.5.1 Market Trends
    • 10.3.5.2 Market Forecast
  • 10.3.6 Russia
    • 10.3.6.1 Market Trends
    • 10.3.6.2 Market Forecast
  • 10.3.7 Others
    • 10.3.7.1 Market Trends
    • 10.3.7.2 Market Forecast
• 10.4 Latin America
  • 10.4.1 Brazil
    • 10.4.1.1 Market Trends
    • 10.4.1.2 Market Forecast
  • 10.4.2 Mexico
    • 10.4.2.1 Market Trends
    • 10.4.2.2 Market Forecast
  • 10.4.3 Others
    • 10.4.3.1 Market Trends
    • 10.4.3.2 Market Forecast
• 10.5 Middle East and Africa
  • 10.5.1 Market Trends
  • 10.5.2 Market Breakup by Country
  • 10.5.3 Market Forecast

11 SWOT Analysis

• 11.1 Overview
• 11.2 Strengths
• 11.3 Weaknesses
• 11.4 Opportunities
• 11.5 Threats

12 Value Chain Analysis

13 Porters Five Forces Analysis

• 13.1 Overview
• 13.2 Bargaining Power of Buyers
• 13.3 Bargaining Power of Suppliers
• 13.4 Degree of Competition
• 13.5 Threat of New Entrants
• 13.6 Threat of Substitutes

14 Price Analysis

15 Competitive Landscape

• 15.1 Market Structure
• 15.2 Key Players
• 15.3 Profiles of Key Players
  • 15.3.1 Ambition
    • 15.3.1.1 Company Overview
    • 15.3.1.2 Product Portfolio
  • 15.3.2 Aon PLC
    • 15.3.2.1 Company Overview
    • 15.3.2.2 Product Portfolio
    • 15.3.2.3 Financials
    • 15.3.2.4 SWOT Analysis
  • 15.3.3 Axonify Inc.
    • 15.3.3.1 Company Overview
    • 15.3.3.2 Product Portfolio
  • 15.3.4 BI WORLDWIDE
    • 15.3.4.1 Company Overview
    • 15.3.4.2 Product Portfolio
  • 15.3.5 Cognizant
    • 15.3.5.1 Company Overview
    • 15.3.5.2 Product Portfolio
    • 15.3.5.3 Financials
    • 15.3.5.4 SWOT Analysis
  • 15.3.6 Iactionable
    • 15.3.6.1 Company Overview
    • 15.3.6.2 Product Portfolio
  • 15.3.7 Microsoft Corporation
    • 15.3.7.1 Company Overview
    • 15.3.7.2 Product Portfolio
    • 15.3.7.3 Financials
    • 15.3.7.4 SWOT Analysis
  • 15.3.8 MPS Limited
    • 15.3.8.1 Company Overview
    • 15.3.8.2 Product Portfolio
    • 15.3.8.3 Financials
  • 15.3.9 NIIT Limited
    • 15.3.9.1 Company Overview
    • 15.3.9.2 Product Portfolio
    • 15.3.9.3 Financials
  • 15.3.10 SAP SE
    • 15.3.10.1 Company Overview
    • 15.3.10.2 Product Portfolio
    • 15.3.10.3 Financials
    • 15.3.10.4 SWOT Analysis
  • 15.3.11 Verint Systems Inc.
    • 15.3.11.1 Company Overview
    • 15.3.11.2 Product Portfolio
    • 15.3.11.3 Financials
    • 15.3.11.4 SWOT Analysis