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951159

ロイヤルティ管理の世界市場 (~2025年):ソリューション・サービス

Loyalty Management Market by Component (Solutions and Services), Organization Size (Large Enterprises and SMEs), Deployment Type, Operator (B2B and B2C), Application (Web and Mobile), Vertical, and Region - Global Forecast to 2025

出版日: | 発行: MarketsandMarkets | ページ情報: 英文 230 Pages | 納期: 即納可能 即納可能とは

価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=105.60円
ロイヤルティ管理の世界市場 (~2025年):ソリューション・サービス
出版日: 2020年07月14日
発行: MarketsandMarkets
ページ情報: 英文 230 Pages
納期: 即納可能 即納可能とは
  • 全表示
  • 概要
  • 目次
概要

世界のロイヤルティ管理の市場は予測期間中15.3%のCAGRで推移し、2020年の76億米ドルから、2025年には155億米ドルの規模に成長すると予測されています。顧客体験の向上と競争優位性の獲得に対するニーズの高まりが同市場の成長を推進しています。しかし一方で、厳しい政府規制が市場のさらなる成長の障壁となる可能性があります。地域別で見ると、アジア太平洋地域が予測期間中、最大のCAGRで成長すると予測されています。同地域では、顧客ロイヤルティの達成のため、多くの企業がオムニチャネルマーケティングを選択しています。また、日本、中国、インドなどでのモバイル技術およびアプリケーションの進歩などの要因が同地域の成長を推進しています。

当レポートでは、世界のロイヤルティ管理の市場を調査し、市場の定義と概要、COVID-19およびその他の市場影響因子の分析、市場規模の推移・予測、コンポーネント・展開タイプ・組織規模・産業・地域/主要国など各種区分別の内訳、競合環境、主要企業のプロファイルなどをまとめています。

第1章 イントロダクション

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 重要考察

第5章 市場概要と業界動向

  • 市場力学
    • 促進要因
    • 抑制要因
    • 市場機会
    • 課題
  • COVID-19の影響
  • 産業動向
    • 先進技術
    • 利用事例

第6章 市場分析・予測:コンポーネント別

  • 成長推進因子
  • COVID-19の影響
  • ソリューション
  • サービス
    • プロフェッショナルサービス
    • マネージドサービス

第7章 市場分析・予測:展開タイプ別

  • 成長推進因子
  • COVID-19の影響
  • オンプレミス
  • クラウド

第8章 市場分析・予測:組織規模別

  • 成長推進因子
  • COVID-19の影響
  • 大規模企業
  • 中小規模企業

第9章 市場分析・予測:オペレーター別

  • 成長推進因子
  • COVID-19の影響
  • B2B
  • B2C

第10章 市場分析・予測:用途別

  • 成長推進因子
  • COVID-19の影響
  • ウェブ
  • モバイル

第11章 市場分析・予測:産業別

  • 成長推進因子
  • COVID-19の影響
  • 銀行・金融サービス・保険
  • 航空
  • 自動車
  • メディア・エンターテインメント
  • 小売・消費財
  • ホスピタリティ
  • その他

第12章 市場分析・予測:地域・主要国別

  • 成長推進因子
  • COVID-19の影響
  • 北米
  • 欧州
  • アジア太平洋
  • ラテンアメリカ
  • 中東・アフリカ

第13章 競合情勢

  • 競合リーダーシップマッピング
  • 主要企業ランキング

第14章 企業プロファイル

  • イントロダクション
  • ORACLE
  • TIBCO SOFTWARE
  • AIMIA
  • BREIRLEY+PARTNERS
  • EPSILON
  • KOBIE MARKETING
  • LACEK
  • BOND BRAND LOYALTY
  • CAPILLARY
  • ICF NEXT
  • ANNEX CLOUD
  • COMARCH
  • MARITZ MOTIVATION
  • FIVESTARS
  • KANGAROO
  • SMILE.IO
  • LOYALTY GATOR
  • LOYALTY LION
  • APPTIVO
  • APEX LOYALTY
  • SAILPLAY
  • PAYSTONE
  • MERKLE
  • YOTPO
  • SPOTON TRANSACT
  • HASHTAG LOYALTY

第15章 付録

目次
Product Code: TC 3881

Increasing adoption of omnichannelandadvanced technologies to drive the loyalty managementmarket

The global loyalty managementmarket size is expected to grow from USD 7.6 billion in 2020to USD 15.5billion by 2025, at a Compound Annual Growth Rate (CAGR) of 15.3% during the forecast period.The growing need for enhancing customer experience andgaining competitiveadvantage is a key growth factor for the loyalty management market. However, stringent government regulations may affect the growth of loyalty management market.

Customer loyalty is one of the most important factor among organizations offering similar products or services. It provides a crucial product and brand differentiation for organizations when a differentiation through price becomes secondary. Organizations know that loyal customers would promote their brand to new customers by sharing their positive experience. Effective customer loyalty programs ensure customers engaged and there is successful utilization of products and services. It increases customer retention, brand recall, and opportunities to carry out business with them. Hence, organizations with an efficient loyalty management strategy can record growth in revenue and profitability. Currently, customers are opting for simple, portable, and easy-to-use smart devices, such as smartphones; hence, mobile-based solutions for loyalty management are gaining traction.

Among deployment modes, the cloudsegment to grow at ahigherCAGR during the forecast period

Owing to an increasing awareness of the benefits of cloud-based solutions, the cloud deployment for loyalty managementsolution is expected to grow at a significant rage. The solution providers focus on the development of robust cloud-based solutions for their clients, as organizations have migrated to either a private or a public cloud. Moreover, cloud-as-a-service is enabling organizations to manage not only costs but also achieve better agility. As cloud-based solutions are budget-friendly and easy to deploy, it is highly preferred by Small and Medium-sized Enterprises (SMEs).

Large Enterprises segment todominate the market during the forecast period

Organizations with over 1,000 employees are categorized as large enterprises. The adoption of customer engagement solutions in large enterprises is higher as compared to small & medium enterprises, and this trend is expected to continue during the forecast period. Large enterprises deploy loyalty management solutions to improve customer retention rate, decrease customer attrition, boost customer re-purchase, and mostly enhance their customer experience and satisfaction. Large enterprises encompass distributed data related to customers scattered across different departments and are, hence, opting for robust loyalty management solutions to manage the loyalty lifecycle of a wider customer base and gain valuable insights from this data. Large enterprises are keen on investing in new and latest technologies such as AI, ML, and Big Data to automate the loyalty management process..

Asia Pacificto grow at the highest CAGR during the forecast period

Organizations across the APAC opting for omnichannel marketing to achieve customer loyalty. Advancements of mobile technology and applications in APAC countries, such as Japan, China, and India. Travel and hospitality, retail, and banking are the major verticals driving the loyalty management market in APAC. China, Japan, and Australia have a high adoption rate of the loyalty managementsolution and services that resolve the complex queries by customers. APAC countries have enormous potential to grow further, due to the fast adoption of technologies. To enhance their growth and broaden the customer base, organizations have started implementing loyalty managementsolutions.

In-depth interviews were conducted with Chief Executive Officers (CEOs), marketing directors, innovation and technology directors, and executives from key organizations operating in the loyalty managementmarket.

The following is the breakup of the profiles of primary participants:

  • By Company: Tier 1 - 35%, Tier 2 - 40%, and Tier 3 - 25%
  • By Designation: C-Level - 30%, Director Level - 35%, and Managers - 35%
  • By Region: North America - 40%, Europe - 20%, APAC - 30%, and RoW -10%

The following key vendorsare profiled in the report:

  • Aimia (Canada)
  • Annex cloud (US)
  • Apex Loyalty (US)
  • Apptivo (US)
  • Bond Brand Loyalty (Canada)
  • Brierley+Partners (US)
  • Capillary (Singapore),
  • Comarch (Poland)
  • Epsilon (US)
  • FiveStars (US)
  • Hashtag Loyalty (India)
  • ICF Next (US)
  • Kangaroo (Canada)
  • Kobie Marketing (Russia)
  • Loyalty Gator (Canada)
  • LoyaltyLion (England)
  • Maritz Motivation (US)
  • Merkle (US)
  • Oracle (US)
  • Smile.io (Canada)
  • SpotOn (US)
  • TIBCO (US)
  • Yotpo (US)
  • SailPlay (US)
  • Lacek (US)
  • Paystone (UK)

Research Coverage

The loyalty managementmarket has been segmentedbased onComponent (Software, Service(Professional Services(Consulting, Implementation, Support & Maintenance), Managed Services)), Organization Size (SMEs, Large Enterprises), Deployment Mode(On-Premises, Cloud), Operator (B2B, B2C), Application (Web Mobile), Vertical (BFSI, Aviation, Automotive, Media and Entertainment, Retail and Consumer Goods, Hospitality, and Others) and Region.A detailed analysis of the key industry players has been undertaken to provide insights into their business overviews; services; key strategies; new service launches; partnerships, agreements, and collaborations;business expansions; and competitive landscape associated with the globalloyalty management market.

Reasons to Buy the Report

The report would helpmarket leaders/new entrants in the following ways:

  • The report comprehensively segments the loyalty managementmarket and provides the closest approximations of the revenue numbers for the overall market and its subsegments across major regions.
  • It would help stakeholders understand the pulse of the market and provide information about the key market drivers, restraints, challenges, and opportunities.
  • The report would help stakeholders understand their competitors better and gain more insights to enhance their positions in the market. The competitive landscape section includes the competitor ecosystem, new service developments, partnerships, and acquisitions.

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 INTRODUCTION TO COVID-19
  • 1.2 COVID-19 HEALTH ASSESSMENT
    • FIGURE 1 COVID-19: THE GLOBAL PROPAGATION
    • FIGURE 2 COVID-19 PROPAGATION: SELECT COUNTRIES
  • 1.3 COVID-19 ECONOMIC ASSESSMENT
    • FIGURE 3 REVISED GROSS DOMESTIC PRODUCT FORECASTS FOR SELECT G20 COUNTRIES IN 2020
    • 1.3.1 COVID-19 ECONOMIC IMPACT-SCENARIO ASSESSMENT
    • FIGURE 4 CRITERIA IMPACTING THE GLOBAL ECONOMY
    • FIGURE 5 SCENARIOS IN TERMS OF RECOVERY OF THE GLOBAL ECONOMY
  • 1.4 OBJECTIVES OF THE STUDY
  • 1.5 MARKET DEFINITION
    • 1.5.1 INCLUSIONS AND EXCLUSIONS
  • 1.6 MARKET SCOPE
    • 1.6.1 MARKET SEGMENTATION
    • 1.6.2 REGIONS COVERED
    • 1.6.3 YEARS CONSIDERED FOR THE STUDY
  • 1.7 CURRENCY
  • 1.8 STAKEHOLDERS

2 RESEARCH METHODOLOGY

  • 2.1 RESEARCH DATA
    • FIGURE 6 LOYALTY MANAGEMENT MARKET: RESEARCH DESIGN
    • 2.1.1 SECONDARY DATA
    • 2.1.2 PRIMARY DATA
    • TABLE 1 PRIMARY INTERVIEWS
      • 2.1.2.1 Breakup of primary profiles
    • FIGURE 7 BREAKUP OF PROFILES OF PRIMARY PARTICIPANTS: BY COMPANY TYPE, DESIGNATION, AND REGION
      • 2.1.2.2 Key industry insights
  • 2.2 MARKET BREAKUP AND DATA TRIANGULATION
  • 2.3 MARKET SIZE ESTIMATION
    • FIGURE 8 LOYALTY MANAGEMENT MARKET: TOP-DOWN AND BOTTOM-UP APPROACHES
    • 2.3.1 TOP-DOWN APPROACH
    • 2.3.2 BOTTOM-UP APPROACH
  • 2.4 MARKET FORECAST
    • TABLE 2 FACTOR ANALYSIS
  • 2.5 COMPETITIVE LEADERSHIP MAPPING: RESEARCH METHODOLOGY
    • FIGURE 9 COMPETITIVE LEADERSHIP MAPPING: CRITERIA WEIGHTAGE
    • FIGURE 10 COMPETITIVE LEADERSHIP MAPPING (START-UP): CRITERIA WEIGHTAGE
  • 2.6 RESEARCH ASSUMPTIONS AND LIMITATIONS
    • 2.6.1 ASSUMPTIONS FOR THE STUDY
    • 2.6.2 LIMITATIONS OF THE STUDY

3 EXECUTIVE SUMMARY

    • FIGURE 11 LOYALTY MANAGEMENT MARKET SIZE, 2018-2025 (USD MILLION)
    • FIGURE 12 LEADING MARKET SEGMENTS IN THE LOYALTY MANAGEMENT MARKET IN 2020
    • FIGURE 13 LOYALTY MANAGEMENT MARKET: REGIONAL SNAPSHOT
    • FIGURE 14 ASIA PACIFIC TO BE THE BEST MARKET FOR INVESTMENT DURING 2020-2025

4 PREMIUM INSIGHTS

  • 4.1 ATTRACTIVE OPPORTUNITIES IN THE LOYALTY MANAGEMENT MARKET
    • FIGURE 15 GROWING IMPORTANCE OF CUSTOMER INSIGHTS TO PREDICT THE CUSTOMER INTENT TO GROW THE MARKET FROM 2020 TO 2025
  • 4.2 NORTH AMERICA LOYALTY MANAGEMENT MARKET, BY COMPONENT AND COUNTRY
    • FIGURE 16 SOLUTIONS SEGMENT AND THE UNITED STATES TO ACCOUNT FOR HIGH MARKET SHARES IN NORTH AMERICA IN 2020
  • 4.3 LOYALTY MANAGEMENT MARKET, BY COMPONENT, 2020
    • FIGURE 17 BASED ON COMPONENTS, SOLUTIONS SEGMENT TO LEAD THE MARKET IN 2020, IN TERMS OF MARKET SHARE
  • 4.4 LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT TYPE
    • FIGURE 18 BASED ON DEPLOYMENT TYPES, CLOUD SEGMENT TO ACCOUNT FOR HIGHER MARKET SHARE IN 2020, COMPARED TO ON-PREMISES SEGMENT
  • 4.5 LOYALTY MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2020 VS. 2025
    • FIGURE 19 BASED ON ORGANIZATION SIZE, LARGE ENTERPRISES SEGMENT TO LEAD THE MARKET DURING 2020-2025
  • 4.6 LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2020
    • FIGURE 20 BASED ON OPERATORS, B2C SEGMENT TO HOLD A HIGHER MARKET SHARE IN 2020, COMPARED TO B2B SEGMENT
  • 4.7 LOYALTY MANAGEMENT MARKET, BY APPLICATION, 2020
    • FIGURE 21 BASED ON APPLICATIONS, WEB SEGMENT TO LEAD THE MARKET IN 2020
  • 4.8 LOYALTY MANAGEMENT MARKET, BY VERTICAL
    • FIGURE 22 BASED ON VERTICALS, BANKING, FINANCIAL SERVICES, AND INSURANCE VERTICAL TO HOLD HIGHEST MARKET SHARE IN 2020
  • 4.9 LOYALTY MANAGEMENT MARKET: MAJOR COUNTRIES
    • FIGURE 23 CHINA AND MEXICO TO REGISTER THE HIGHEST CAGR FROM 2020 TO 2025

5 MARKET OVERVIEW AND INDUSTRY TRENDS

  • 5.1 INTRODUCTION
  • 5.2 MARKET DYNAMICS
    • FIGURE 24 DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES: LOYALTY MANAGEMENT MARKET
    • 5.2.1 DRIVERS
      • 5.2.1.1 Need to decrease customer churn rates
    • FIGURE 25 LOYALTY PROGRAMS USED BY 20 COUNTRIES IN 2019
      • 5.2.1.2 Demand for advanced solutions to monitor customer scores and enhance customer engagement
      • 5.2.1.3 Rising adoption of omnichannel customer loyalty strategy
      • 5.2.1.4 Growing adoption of advanced technologies, such as artificial intelligence and machine learning
    • 5.2.2 RESTRAINTS
      • 5.2.2.1 Stringent government regulations
    • 5.2.3 OPPORTUNITIES
      • 5.2.3.1 Growing importance of customer insights to predict the customer intents
      • 5.2.3.2 Increasing investment in customer success platform start-ups
      • 5.2.3.3 Increasing use of eCommerce and mCommerce
    • 5.2.4 CHALLENGES
      • 5.2.4.1 Data synchronization complexities
      • 5.2.4.2 Data security and privacy issues
  • 5.3 COVID-19 PANDEMIC-DRIVEN MARKET DYNAMICS AND FACTOR ANALYSIS
    • 5.3.1 DRIVERS AND OPPORTUNITIES
    • 5.3.2 RESTRAINTS AND CHALLENGES
  • 5.4 INDUSTRY TRENDS
    • 5.4.1 ADVANCED TECHNOLOGIES
    • 5.4.2 USE CASES
      • 5.4.2.1 Use Case 1: Aviation Vertical
      • 5.4.2.2 Use Case 2: Real Estate Vertical
      • 5.4.2.3 Use Case 3: Retail Vertical
      • 5.4.2.4 Use Case 4: Travel Vertical

6 LOYALTY MANAGEMENT MARKET, BY COMPONENT

  • 6.1 INTRODUCTION
    • FIGURE 26 SERVICES SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD (2020-2025)
    • TABLE 3 LOYALTY MANAGEMENT MARKET SIZE, BY COMPONENT, 2016-2019 (USD MILLION)
    • TABLE 4 LOYALTY MANAGEMENT MARKET SIZE, BY COMPONENT, 2019-2025 (USD MILLION)
  • 6.2 SOLUTIONS
    • 6.2.1 SOLUTIONS: MARKET DRIVERS
    • 6.2.2 SOLUTIONS: COVID-19 IMPACT
    • TABLE 5 SOLUTIONS: LOYALTY MANAGEMENT MARKET SIZE, BY REGION, 2016-2019 (USD MILLION)
    • TABLE 6 SOLUTIONS: LOYALTY MANAGEMENT MARKET SIZE, BY REGION, 2019-2025 (USD MILLION)
  • 6.3 SERVICES
    • 6.3.1 SERVICES: MARKET DRIVERS
    • 6.3.2 SERVICES: COVID-19 IMPACT
    • FIGURE 27 MANAGED SERVICES SEGMENT TO REGISTER A HIGHER CAGR DURING THE FORECAST PERIOD
    • TABLE 7 LOYALTY MANAGEMENT MARKET SIZE, BY SERVICE, 2016-2019 (USD MILLION)
    • TABLE 8 LOYALTY MANAGEMENT MARKET SIZE, BY SERVICE, 2019-2025 (USD MILLION)
    • TABLE 9 SERVICES: LOYALTY MANAGEMENT MARKET SIZE, BY REGION, 2016-2019 (USD MILLION)
    • TABLE 10 SERVICES: LOYALTY MANAGEMENT MARKET SIZE, BY REGION, 2019-2025 (USD MILLION)
    • 6.3.3 PROFESSIONAL SERVICES
    • FIGURE 28 SUPPORT AND MAINTENANCE SEGMENT TO REGISTER FOR THE HIGHEST CAGR DURING THE FORECAST PERIOD
    • TABLE 11 LOYALTY MANAGEMENT MARKET SIZE, BY PROFESSIONAL SERVICE, 2016-2019 (USD MILLION)
    • TABLE 12 LOYALTY MANAGEMENT MARKET SIZE, BY PROFESSIONAL SERVICE, 2019-2025 (USD MILLION)
    • TABLE 13 PROFESSIONAL SERVICES: LOYALTY MANAGEMENT MARKET SIZE, BY REGION, 2016-2019 (USD MILLION)
    • TABLE 14 PROFESSIONAL SERVICES: LOYALTY MANAGEMENT MARKET SIZE, BY REGION, 2019-2025 (USD MILLION)
      • 6.3.3.1 Consulting
    • TABLE 15 CONSULTING MARKET SIZE, BY REGION, 2016-2019 (USD MILLION)
    • TABLE 16 CONSULTING MARKET SIZE, BY REGION, 2019-2025 (USD MILLION)
      • 6.3.3.2 Implementation
    • TABLE 17 IMPLEMENTATION MARKET SIZE, BY REGION, 2016-2019 (USD MILLION)
    • TABLE 18 IMPLEMENTATION MARKET SIZE, BY REGION, 2019-2025 (USD MILLION)
      • 6.3.3.3 Support and maintenance
    • TABLE 19 SUPPORT AND MAINTENANCE MARKET SIZE, BY REGION, 2016-2019 (USD MILLION)
    • TABLE 20 SUPPORT AND MAINTENANCE MARKET SIZE, BY REGION, 2019-2025 (USD MILLION)
    • 6.3.4 MANAGED SERVICES
    • TABLE 21 MANAGED SERVICES: LOYALTY MANAGEMENT MARKET SIZE, BY REGION, 2016-2019 (USD MILLION)
    • TABLE 22 MANAGED SERVICES: LOYALTY MANAGEMENT MARKET SIZE, BY REGION, 2019-2025 (USD MILLION)

7 LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT TYPE

  • 7.1 INTRODUCTION
    • FIGURE 29 CLOUD SEGMENT TO ACCOUNT FOR A LARGER MARKET SIZE DURING THE FORECAST PERIOD
    • TABLE 23 LOYALTY MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2016-2019 (USD MILLION)
    • TABLE 24 LOYALTY MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2019-2025 (USD MILLION)
  • 7.2 ON-PREMISES
    • 7.2.1 ON-PREMISES: MARKET DRIVERS
    • 7.2.2 ON-PREMISES: COVID-19 IMPACT
    • TABLE 25 ON-PREMISES: LOYALTY MANAGEMENT MARKET SIZE, BY REGION, 2016-2019 (USD MILLION)
    • TABLE 26 ON-PREMISES: LOYALTY MANAGEMENT MARKET SIZE, BY REGION, 2019-2025 (USD MILLION)
  • 7.3 CLOUD
    • 7.3.1 CLOUD: MARKET DRIVERS
    • 7.3.2 CLOUD: COVID-19 IMPACT
    • TABLE 27 CLOUD: LOYALTY MANAGEMENT MARKET SIZE, BY REGION, 2016-2019 (USD MILLION)
    • TABLE 28 CLOUD: LOYALTY MANAGEMENT MARKET SIZE, BY REGION, 2019-2025 (USD MILLION)

8 LOYALTY MANAGEMENT MARKET, BY ORGANIZATION SIZE

  • 8.1 INTRODUCTION
    • FIGURE 30 LARGE ENTERPRISES SEGMENT TO ACCOUNT FOR A LARGER MARKET SIZE DURING THE FORECAST PERIOD
    • TABLE 29 LOYALTY MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE, 2016-2019 (USD MILLION)
    • TABLE 30 LOYALTY MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE, 2019-2025 (USD MILLION)
  • 8.2 LARGE ENTERPRISES
    • 8.2.1 LARGE ENTERPRISES: MARKET DRIVERS
    • 8.2.2 LARGE ENTERPRISES: COVID-19 IMPACT
    • TABLE 31 LARGE ENTERPRISES: LOYALTY MANAGEMENT MARKET SIZE, BY REGION, 2016-2019 (USD MILLION)
    • TABLE 32 LARGE ENTERPRISES: LOYALTY MANAGEMENT MARKET SIZE, BY REGION, 2019-2025 (USD MILLION)
  • 8.3 SMALL AND MEDIUM-SIZED ENTERPRISES
    • 8.3.1 SMALL AND MEDIUM-SIZED ENTERPRISES: MARKET DRIVERS
    • 8.3.2 SMALL AND MEDIUM-SIZED ENTERPRISES: COVID-19 IMPACT
    • TABLE 33 SMALL AND MEDIUM-SIZED ENTERPRISES: LOYALTY MANAGEMENT MARKET SIZE, BY REGION, 2016-2019 (USD MILLION)
    • TABLE 34 SMALL AND MEDIUM-SIZED ENTERPRISES: LOYALTY MANAGEMENT MARKET SIZE, BY REGION, 2019-2025 (USD MILLION)

9 LOYALTY MANAGEMENT MARKET, BY OPERATOR

  • 9.1 INTRODUCTION
    • FIGURE 31 B2C SEGMENT TO ACCOUNT FOR A LARGER MARKET SIZE DURING THE FORECAST PERIOD
    • TABLE 35 LOYALTY MANAGEMENT MARKET SIZE, BY OPERATOR, 2016-2019 (USD MILLION)
    • TABLE 36 LOYALTY MANAGEMENT MARKET SIZE, BY OPERATOR, 2019-2025 (USD MILLION)
  • 9.2 BUSINESS-TO-BUSINESS
    • 9.2.1 BUSINESS-TO-BUSINESS: MARKET DRIVERS
    • 9.2.2 BUSINESS-TO-BUSINESS: IMPACT OF COVID-19 ON THE MARKET
    • TABLE 37 BUSINESS-TO-BUSINESS: LOYALTY MANAGEMENT MARKET SIZE, BY REGION, 2016-2019 (USD MILLION)
    • TABLE 38 BUSINESS-TO-BUSINESS: LOYALTY MANAGEMENT MARKET SIZE, BY REGION, 2019-2025 (USD MILLION)
  • 9.3 BUSINESS-TO-CUSTOMER
    • 9.3.1 BUSINESS-TO-CUSTOMER: MARKET DRIVERS
    • 9.3.2 BUSINESS-TO-CUSTOMER: COVID-19 IMPACT
    • TABLE 39 BUSINESS-TO-CUSTOMER: LOYALTY MANAGEMENT MARKET SIZE, BY REGION, 2016-2019 (USD MILLION)
    • TABLE 40 BUSINESS-TO-CUSTOMER: LOYALTY MANAGEMENT MARKET SIZE, BY REGION, 2019-2025 (USD MILLION)

10 LOYALTY MANAGEMENT MARKET, BY APPLICATION

  • 10.1 INTRODUCTION
    • FIGURE 32 WEB SEGMENT TO ACCOUNT FOR A LARGER MARKET SIZE DURING THE FORECAST PERIOD
    • TABLE 41 LOYALTY MANAGEMENT MARKET SIZE, BY APPLICATION, 2016-2019 (USD MILLION)
    • TABLE 42 LOYALTY MANAGEMENT MARKET SIZE, BY APPLICATION, 2019-2025 (USD MILLION)
  • 10.2 WEB
    • 10.2.1 WEB: MARKET DRIVERS
    • 10.2.2 WEB: COVID-19 IMPACT
    • TABLE 43 WEB: LOYALTY MANAGEMENT MARKET SIZE, BY REGION, 2016-2019 (USD MILLION)
    • TABLE 44 WEB: LOYALTY MANAGEMENT MARKET SIZE, BY REGION, 2019-2025 (USD MILLION)
  • 10.3 MOBILE
    • 10.3.1 MOBILE: MARKET DRIVERS
    • 10.3.2 MOBILE: COVID-19 IMPACT
    • TABLE 45 MOBILE: LOYALTY MANAGEMENT MARKET SIZE, BY REGION, 2016-2019 (USD MILLION)
    • TABLE 46 MOBILE: LOYALTY MANAGEMENT MARKET SIZE, BY REGION, 2019-2025 (USD MILLION)

11 LOYALTY MANAGEMENT MARKET, BY VERTICAL

  • 11.1 INTRODUCTION
    • FIGURE 33 AVIATION SEGMENT TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD
    • TABLE 47 LOYALTY MANAGEMENT MARKET SIZE, BY VERTICAL, 2016-2019 (USD MILLION)
    • TABLE 48 LOYALTY MANAGEMENT MARKET SIZE, BY VERTICAL, 2019-2025 (USD MILLION)
  • 11.2 BANKING, FINANCIAL SERVICES, AND INSURANCE
    • 11.2.1 BANKING, FINANCIAL SERVICES, AND INSURANCE: MARKET DRIVERS
    • 11.2.2 BANKING, FINANCIAL SERVICES, AND INSURANCE: COVID-19 IMPACT
    • TABLE 49 BANKING, FINANCIAL SERVICES, AND INSURANCE: LOYALTY MANAGEMENT MARKET SIZE, BY REGION, 2016-2019 (USD MILLION)
    • TABLE 50 BANKING, FINANCIAL SERVICES, AND INSURANCE: LOYALTY MANAGEMENT MARKET SIZE, BY REGION, 2019-2025 (USD MILLION)
  • 11.3 AVIATION
    • 11.3.1 AVIATION: MARKET DRIVERS
    • 11.3.2 AVIATION: COVID-19 IMPACT
    • TABLE 51 AVIATION: LOYALTY MANAGEMENT MARKET SIZE, BY REGION, 2016-2019 (USD MILLION)
    • TABLE 52 AVIATION: LOYALTY MANAGEMENT MARKET SIZE, BY REGION, 2019-2025 (USD MILLION)
  • 11.4 AUTOMOTIVE
    • 11.4.1 AUTOMOTIVE: MARKET DRIVERS
    • 11.4.2 AUTOMOTIVE: COVID-19 IMPACT
    • TABLE 53 AUTOMOTIVE: LOYALTY MANAGEMENT MARKET SIZE, BY REGION, 2016-2019 (USD MILLION)
    • TABLE 54 AUTOMOTIVE: LOYALTY MANAGEMENT MARKET SIZE, BY REGION, 2019-2025 (USD MILLION)
  • 11.5 MEDIA AND ENTERTAINMENT
    • 11.5.1 MEDIA AND ENTERTAINMENT: MARKET DRIVERS
    • 11.5.2 MEDIA AND ENTERTAINMENT: COVID-19 IMPACT
    • TABLE 55 MEDIA AND ENTERTAINMENT: LOYALTY MANAGEMENT MARKET SIZE, BY REGION, 2016-2019 (USD MILLION)
    • TABLE 56 MEDIA AND ENTERTAINMENT: LOYALTY MANAGEMENT MARKET SIZE, BY REGION, 2019-2025 (USD MILLION)
  • 11.6 RETAIL AND CONSUMER GOODS
    • 11.6.1 RETAIL AND CONSUMER GOODS: MARKET DRIVERS
    • 11.6.2 RETAIL AND CONSUMER GOODS: COVID-19 IMPACT
    • TABLE 57 RETAIL AND CONSUMER GOODS: LOYALTY MANAGEMENT MARKET SIZE, BY REGION, 2016-2019 (USD MILLION)
    • TABLE 58 RETAIL AND CONSUMER GOODS: LOYALTY MANAGEMENT MARKET SIZE, BY REGION, 2019-2025 (USD MILLION)
  • 11.7 HOSPITALITY
    • 11.7.1 HOSPITALITY: MARKET DRIVERS
    • 11.7.2 HOSPITALITY: COVID-19 IMPACT
    • TABLE 59 HOSPITALITY: LOYALTY MANAGEMENT MARKET SIZE, BY REGION, 2016-2019 (USD MILLION)
    • TABLE 60 HOSPITALITY: LOYALTY MANAGEMENT MARKET SIZE, BY REGION, 2019-2025 (USD MILLION)
  • 11.8 OTHERS
    • TABLE 61 OTHERS: LOYALTY MANAGEMENT MARKET SIZE, BY REGION, 2016-2019 (USD MILLION)
    • TABLE 62 OTHERS: LOYALTY MANAGEMENT MARKET SIZE, BY REGION, 2019-2025 (USD MILLION)

12 LOYALTY MANAGEMENT MARKET, BY REGION

  • 12.1 INTRODUCTION
    • FIGURE 34 NORTH AMERICA TO HOLD THE LARGEST MARKET SHARE IN 2020
    • TABLE 63 LOYALTY MANAGEMENT MARKET SIZE, BY REGION, 2016-2019 (USD MILLION)
    • TABLE 64 LOYALTY MANAGEMENT MARKET SIZE, BY REGION, 2019-2025 (USD MILLION)
    • FIGURE 35 ASIA PACIFIC LOYALTY MANAGEMENT MARKET TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD
  • 12.2 NORTH AMERICA
    • 12.2.1 NORTH AMERICA: MARKET DRIVERS
    • 12.2.2 NORTH AMERICA: COVID-19 IMPACT
    • FIGURE 36 NORTH AMERICA: MARKET SNAPSHOT
    • TABLE 65 NORTH AMERICA: LOYALTY MANAGEMENT MARKET SIZE, BY COMPONENT, 2016-2019 (USD MILLION)
    • TABLE 66 NORTH AMERICA: LOYALTY MANAGEMENT MARKET SIZE, BY COMPONENT, 2019-2025 (USD MILLION)
    • TABLE 67 NORTH AMERICA: LOYALTY MANAGEMENT MARKET SIZE, BY SERVICE, 2016-2019 (USD MILLION)
    • TABLE 68 NORTH AMERICA: LOYALTY MANAGEMENT MARKET SIZE, BY SERVICE, 2019-2025 (USD MILLION)
    • TABLE 69 NORTH AMERICA: LOYALTY MANAGEMENT MARKET SIZE, BY PROFESSIONAL SERVICE, 2016-2019 (USD MILLION)
    • TABLE 70 NORTH AMERICA: LOYALTY MANAGEMENT MARKET SIZE, BY PROFESSIONAL SERVICE, 2019-2025 (USD MILLION)
    • TABLE 71 NORTH AMERICA: LOYALTY MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2016-2019 (USD MILLION)
    • TABLE 72 NORTH AMERICA: LOYALTY MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2019-2025 (USD MILLION)
    • TABLE 73 NORTH AMERICA: LOYALTY MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE, 2016-2019 (USD MILLION)
    • TABLE 74 NORTH AMERICA: LOYALTY MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE, 2019-2025 (USD MILLION)
    • TABLE 75 NORTH AMERICA: LOYALTY MANAGEMENT MARKET SIZE, BY OPERATOR, 2016-2019 (USD MILLION)
    • TABLE 76 NORTH AMERICA: LOYALTY MANAGEMENT MARKET SIZE, BY OPERATOR, 2019-2025 (USD MILLION)
    • TABLE 77 NORTH AMERICA: LOYALTY MANAGEMENT MARKET SIZE, BY APPLICATION, 2016-2019 (USD MILLION)
    • TABLE 78 NORTH AMERICA: LOYALTY MANAGEMENT MARKET SIZE, BY APPLICATION, 2019-2025 (USD MILLION)
    • TABLE 79 NORTH AMERICA: LOYALTY MANAGEMENT MARKET SIZE, BY VERTICAL, 2016-2019 (USD MILLION)
    • TABLE 80 NORTH AMERICA: LOYALTY MANAGEMENT MARKET SIZE, BY VERTICAL, 2019-2025 (USD MILLION)
    • TABLE 81 NORTH AMERICA: LOYALTY MANAGEMENT MARKET SIZE, BY COUNTRY, 2016-2019 (USD MILLION)
    • TABLE 82 NORTH AMERICA: LOYALTY MANAGEMENT MARKET SIZE, BY COUNTRY, 2019-2025 (USD MILLION)
    • 12.2.3 UNITED STATES
    • TABLE 83 UNITED STATES: LOYALTY MANAGEMENT MARKET SIZE, BY COMPONENT, 2016-2019 (USD MILLION)
    • TABLE 84 UNITED STATES: LOYALTY MANAGEMENT MARKET SIZE, BY COMPONENT, 2019-2025 (USD MILLION)
    • TABLE 85 UNITED STATES: LOYALTY MANAGEMENT MARKET SIZE, BY SERVICE, 2016-2019 (USD MILLION)
    • TABLE 86 UNITED STATES: LOYALTY MANAGEMENT MARKET SIZE, BY SERVICE, 2019-2025 (USD MILLION)
    • TABLE 87 UNITED STATES: LOYALTY MANAGEMENT MARKET SIZE, BY PROFESSIONAL SERVICE, 2016-2019 (USD MILLION)
    • TABLE 88 UNITED STATES: LOYALTY MANAGEMENT MARKET SIZE, BY PROFESSIONAL SERVICE, 2019-2025 (USD MILLION)
    • TABLE 89 UNITED STATES: LOYALTY MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2016-2019 (USD MILLION)
    • TABLE 90 UNITED STATES: LOYALTY MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2019-2025 (USD MILLION)
    • TABLE 91 UNITED STATES: LOYALTY MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE, 2016-2019 (USD MILLION)
    • TABLE 92 UNITED STATES: LOYALTY MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE, 2019-2025 (USD MILLION)
    • TABLE 93 UNITED STATES: LOYALTY MANAGEMENT MARKET SIZE, BY OPERATOR, 2016-2019 (USD MILLION)
    • TABLE 94 UNITED STATES: LOYALTY MANAGEMENT MARKET SIZE, BY OPERATOR, 2019-2025 (USD MILLION)
    • TABLE 95 UNITED STATES: LOYALTY MANAGEMENT MARKET SIZE, BY APPLICATION, 2016-2019 (USD MILLION)
    • TABLE 96 UNITED STATES: LOYALTY MANAGEMENT MARKET SIZE, BY APPLICATION, 2019-2025 (USD MILLION)
    • TABLE 97 UNITED STATES: LOYALTY MANAGEMENT MARKET SIZE, BY VERTICAL, 2016-2019 (USD MILLION)
    • TABLE 98 UNITED STATES: LOYALTY MANAGEMENT MARKET SIZE, BY VERTICAL, 2019-2025 (USD MILLION)
    • 12.2.4 CANADA
    • TABLE 99 CANADA: LOYALTY MANAGEMENT MARKET SIZE, BY COMPONENT, 2016-2019 (USD MILLION)
    • TABLE 100 CANADA: LOYALTY MANAGEMENT MARKET SIZE, BY COMPONENT, 2019-2025 (USD MILLION)
    • TABLE 101 CANADA: LOYALTY MANAGEMENT MARKET SIZE, BY SERVICE, 2016-2019 (USD MILLION)
    • TABLE 102 CANADA: LOYALTY MANAGEMENT MARKET SIZE, BY SERVICE, 2019-2025 (USD MILLION)
    • TABLE 103 CANADA: LOYALTY MANAGEMENT MARKET SIZE, BY PROFESSIONAL SERVICE, 2016-2019 (USD MILLION)
    • TABLE 104 CANADA: LOYALTY MANAGEMENT MARKET SIZE, BY PROFESSIONAL SERVICE, 2019-2025 (USD MILLION)
    • TABLE 105 CANADA: LOYALTY MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2016-2019 (USD MILLION)
    • TABLE 106 CANADA: LOYALTY MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2019-2025 (USD MILLION)
    • TABLE 107 CANADA: LOYALTY MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE, 2016-2019 (USD MILLION)
    • TABLE 108 CANADA: LOYALTY MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE, 2019-2025 (USD MILLION)
    • TABLE 109 CANADA: LOYALTY MANAGEMENT MARKET SIZE, BY OPERATOR, 2016-2019 (USD MILLION)
    • TABLE 110 CANADA: LOYALTY MANAGEMENT MARKET SIZE, BY OPERATOR, 2019-2025 (USD MILLION)
    • TABLE 111 CANADA: LOYALTY MANAGEMENT MARKET SIZE, BY APPLICATION, 2016-2019 (USD MILLION)
    • TABLE 112 CANADA: LOYALTY MANAGEMENT MARKET SIZE, BY APPLICATION, 2019-2025 (USD MILLION)
    • TABLE 113 CANADA: LOYALTY MANAGEMENT MARKET SIZE, BY VERTICAL, 2016-2019 (USD MILLION)
    • TABLE 114 CANADA: LOYALTY MANAGEMENT MARKET SIZE, BY VERTICAL, 2019-2025 (USD MILLION) 128
  • 12.3 EUROPE
    • 12.3.1 EUROPE: MARKET DRIVERS
    • 12.3.2 EUROPE: COVID-19 IMPACT
    • TABLE 115 EUROPE: LOYALTY MANAGEMENT MARKET SIZE, BY COMPONENT, 2016-2019 (USD MILLION)
    • TABLE 116 EUROPE: LOYALTY MANAGEMENT MARKET SIZE, BY COMPONENT, 2019-2025 (USD MILLION)
    • TABLE 117 EUROPE: LOYALTY MANAGEMENT MARKET SIZE, BY SERVICE, 2016-2019 (USD MILLION)
    • TABLE 118 EUROPE: LOYALTY MANAGEMENT MARKET SIZE, BY SERVICE, 2019-2025 (USD MILLION)
    • TABLE 119 EUROPE: LOYALTY MANAGEMENT MARKET SIZE, BY PROFESSIONAL SERVICE, 2016-2019 (USD MILLION)
    • TABLE 120 EUROPE: LOYALTY MANAGEMENT MARKET SIZE, BY PROFESSIONAL SERVICE, 2019-2025 (USD MILLION)
    • TABLE 121 EUROPE: LOYALTY MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2016-2019 (USD MILLION)
    • TABLE 122 EUROPE: LOYALTY MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2019-2025 (USD MILLION)
    • TABLE 123 EUROPE: LOYALTY MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE, 2016-2019 (USD MILLION)
    • TABLE 124 EUROPE: LOYALTY MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE, 2019-2025 (USD MILLION)
    • TABLE 125 EUROPE: LOYALTY MANAGEMENT MARKET SIZE, BY OPERATOR, 2016-2019 (USD MILLION)
    • TABLE 126 EUROPE: LOYALTY MANAGEMENT MARKET SIZE, BY OPERATOR, 2019-2025 (USD MILLION)
    • TABLE 127 EUROPE: LOYALTY MANAGEMENT MARKET SIZE, BY APPLICATION, 2016-2019 (USD MILLION)
    • TABLE 128 EUROPE: LOYALTY MANAGEMENT MARKET SIZE, BY APPLICATION, 2019-2025 (USD MILLION)
    • TABLE 129 EUROPE: LOYALTY MANAGEMENT MARKET SIZE, BY VERTICAL, 2016-2019 (USD MILLION)
    • TABLE 130 EUROPE: LOYALTY MANAGEMENT MARKET SIZE, BY VERTICAL, 2019-2025 (USD MILLION)
    • TABLE 131 EUROPE: LOYALTY MANAGEMENT MARKET SIZE, BY COUNTRY, 2016-2019 (USD MILLION)
    • TABLE 132 EUROPE: LOYALTY MANAGEMENT MARKET SIZE, BY COUNTRY, 2019-2025 (USD MILLION)
    • 12.3.3 UNITED KINGDOM
    • TABLE 133 UNITED KINGDOM: LOYALTY MANAGEMENT MARKET SIZE, BY COMPONENT, 2016-2019 (USD MILLION)
    • TABLE 134 UNITED KINGDOM: LOYALTY MANAGEMENT MARKET SIZE, BY COMPONENT, 2019-2025 (USD MILLION)
    • TABLE 135 UNITED KINGDOM: LOYALTY MANAGEMENT MARKET SIZE, BY SERVICE, 2016-2019 (USD MILLION)
    • TABLE 136 UNITED KINGDOM: LOYALTY MANAGEMENT MARKET SIZE, BY SERVICE, 2019-2025 (USD MILLION)
    • TABLE 137 UNITED KINGDOM: LOYALTY MANAGEMENT MARKET SIZE, BY PROFESSIONAL SERVICE, 2016-2019 (USD MILLION)
    • TABLE 138 UNITED KINGDOM: LOYALTY MANAGEMENT MARKET SIZE, BY PROFESSIONAL SERVICE, 2019-2025 (USD MILLION)
    • TABLE 139 UNITED KINGDOM: LOYALTY MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2016-2019 (USD MILLION)
    • TABLE 140 UNITED KINGDOM: LOYALTY MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2019-2025 (USD MILLION)
    • TABLE 141 UNITED KINGDOM: LOYALTY MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE, 2016-2019 (USD MILLION)
    • TABLE 142 UNITED KINGDOM: LOYALTY MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE, 2019-2025 (USD MILLION)
    • TABLE 143 UNITED KINGDOM: LOYALTY MANAGEMENT MARKET SIZE, BY OPERATOR, 2016-2019 (USD MILLION)
    • TABLE 144 UNITED KINGDOM: LOYALTY MANAGEMENT MARKET SIZE, BY OPERATOR, 2019-2025 (USD MILLION)
    • TABLE 145 UNITED KINGDOM: LOYALTY MANAGEMENT MARKET SIZE, BY APPLICATION, 2016-2019 (USD MILLION)
    • TABLE 146 UNITED KINGDOM: LOYALTY MANAGEMENT MARKET SIZE, BY APPLICATION, 2019-2025 (USD MILLION)
    • TABLE 147 UNITED KINGDOM: LOYALTY MANAGEMENT MARKET SIZE, BY VERTICAL, 2016-2019 (USD MILLION)
    • TABLE 148 UNITED KINGDOM: LOYALTY MANAGEMENT MARKET SIZE, BY VERTICAL, 2019-2025 (USD MILLION)
    • 12.3.4 GERMANY
    • 12.3.5 REST OF EUROPE
  • 12.4 ASIA PACIFIC
    • 12.4.1 ASIA PACIFIC: MARKET DRIVERS
    • 12.4.2 ASIA PACIFIC: COVID-19 IMPACT
    • FIGURE 37 ASIA PACIFIC: MARKET SNAPSHOT
    • TABLE 149 ASIA PACIFIC: LOYALTY MANAGEMENT MARKET SIZE, BY COMPONENT, 2016-2019 (USD MILLION)
    • TABLE 150 ASIA PACIFIC: LOYALTY MANAGEMENT MARKET SIZE, BY COMPONENT, 2019-2025 (USD MILLION)
    • TABLE 151 ASIA PACIFIC: LOYALTY MANAGEMENT MARKET SIZE, BY SERVICE, 2016-2019 (USD MILLION)
    • TABLE 152 ASIA PACIFIC: LOYALTY MANAGEMENT MARKET SIZE, BY SERVICE, 2019-2025 (USD MILLION)
    • TABLE 153 ASIA PACIFIC: LOYALTY MANAGEMENT MARKET SIZE, BY PROFESSIONAL SERVICE, 2016-2019 (USD MILLION)
    • TABLE 154 ASIA PACIFIC: LOYALTY MANAGEMENT MARKET SIZE, BY PROFESSIONAL SERVICE, 2019-2025 (USD MILLION)
    • TABLE 155 ASIA PACIFIC: LOYALTY MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2016-2019 (USD MILLION)
    • TABLE 156 ASIA PACIFIC: LOYALTY MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2019-2025 (USD MILLION)
    • TABLE 157 ASIA PACIFIC: LOYALTY MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE, 2016-2019 (USD MILLION)
    • TABLE 158 ASIA PACIFIC: LOYALTY MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE, 2019-2025 (USD MILLION)
    • TABLE 159 ASIA PACIFIC: LOYALTY MANAGEMENT MARKET SIZE, BY OPERATOR, 2016-2019 (USD MILLION)
    • TABLE 160 ASIA PACIFIC: LOYALTY MANAGEMENT MARKET SIZE, BY OPERATOR, 2019-2025 (USD MILLION)
    • TABLE 161 ASIA PACIFIC: LOYALTY MANAGEMENT MARKET SIZE, BY APPLICATION, 2016-2019 (USD MILLION)
    • TABLE 162 ASIA PACIFIC: LOYALTY MANAGEMENT MARKET SIZE, BY APPLICATION, 2019-2025 (USD MILLION)
    • TABLE 163 ASIA PACIFIC: LOYALTY MANAGEMENT MARKET SIZE, BY VERTICAL, 2016-2019 (USD MILLION)
    • TABLE 164 ASIA PACIFIC: LOYALTY MANAGEMENT MARKET SIZE, BY VERTICAL, 2019-2025 (USD MILLION)
    • TABLE 165 ASIA PACIFIC: LOYALTY MANAGEMENT MARKET SIZE, BY COUNTRY, 2016-2019 (USD MILLION)
    • TABLE 166 ASIA PACIFIC: LOYALTY MANAGEMENT MARKET SIZE, BY COUNTRY, 2019-2025 (USD MILLION)
    • 12.4.3 CHINA
    • TABLE 167 CHINA: LOYALTY MANAGEMENT MARKET SIZE, BY COMPONENT, 2016-2019 (USD MILLION)
    • TABLE 168 CHINA: LOYALTY MANAGEMENT MARKET SIZE, BY COMPONENT, 2019-2025 (USD MILLION)
    • TABLE 169 CHINA: LOYALTY MANAGEMENT MARKET SIZE, BY SERVICE, 2016-2019 (USD MILLION)
    • TABLE 170 CHINA: LOYALTY MANAGEMENT MARKET SIZE, BY SERVICE, 2019-2025 (USD MILLION)
    • TABLE 171 CHINA: LOYALTY MANAGEMENT MARKET SIZE, BY PROFESSIONAL SERVICE, 2016-2019 (USD MILLION)
    • TABLE 172 CHINA: LOYALTY MANAGEMENT MARKET SIZE, BY PROFESSIONAL SERVICE, 2019-2025 (USD MILLION)
    • TABLE 173 CHINA: LOYALTY MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2016-2019 (USD MILLION)
    • TABLE 174 CHINA: LOYALTY MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2019-2025 (USD MILLION)
    • TABLE 175 CHINA: LOYALTY MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE, 2016-2019 (USD MILLION)
    • TABLE 176 CHINA: LOYALTY MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE, 2019-2025 (USD MILLION)
    • TABLE 177 CHINA: LOYALTY MANAGEMENT MARKET SIZE, BY OPERATOR, 2016-2019 (USD MILLION)
    • TABLE 178 CHINA: LOYALTY MANAGEMENT MARKET SIZE, BY OPERATOR, 2019-2025 (USD MILLION)
    • TABLE 179 CHINA: LOYALTY MANAGEMENT MARKET SIZE, BY APPLICATION, 2016-2019 (USD MILLION)
    • TABLE 180 CHINA: LOYALTY MANAGEMENT MARKET SIZE, BY APPLICATION, 2019-2025 (USD MILLION)
    • TABLE 181 CHINA: LOYALTY MANAGEMENT MARKET SIZE, BY VERTICAL, 2016-2019 (USD MILLION)
    • TABLE 182 CHINA: LOYALTY MANAGEMENT MARKET SIZE, BY VERTICAL, 2019-2025 (USD MILLION)
    • 12.4.4 JAPAN
    • 12.4.5 REST OF ASIA PACIFIC
  • 12.5 LATIN AMERICA
    • 12.5.1 LATIN AMERICA: MARKET DRIVERS
    • 12.5.2 LATIN AMERICA: COVID-19 IMPACT
    • TABLE 183 LATIN AMERICA: LOYALTY MANAGEMENT MARKET SIZE, BY COMPONENT, 2016-2019 (USD MILLION)
    • TABLE 184 LATIN AMERICA: LOYALTY MANAGEMENT MARKET SIZE, BY COMPONENT, 2019-2025 (USD MILLION)
    • TABLE 185 LATIN AMERICA: LOYALTY MANAGEMENT MARKET SIZE, BY SERVICE, 2016-2019 (USD MILLION)
    • TABLE 186 LATIN AMERICA: LOYALTY MANAGEMENT MARKET SIZE, BY SERVICE, 2019-2025 (USD MILLION)
    • TABLE 187 LATIN AMERICA: LOYALTY MANAGEMENT MARKET SIZE, BY PROFESSIONAL SERVICE, 2016-2019 (USD MILLION)
    • TABLE 188 LATIN AMERICA: LOYALTY MANAGEMENT MARKET SIZE, BY PROFESSIONAL SERVICE, 2019-2025 (USD MILLION)
    • TABLE 189 LATIN AMERICA: LOYALTY MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2016-2019 (USD MILLION)
    • TABLE 190 LATIN AMERICA: LOYALTY MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2019-2025 (USD MILLION)
    • TABLE 191 LATIN AMERICA: LOYALTY MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE, 2016-2019 (USD MILLION)
    • TABLE 192 LATIN AMERICA: LOYALTY MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE, 2019-2025 (USD MILLION)
    • TABLE 193 LATIN AMERICA: LOYALTY MANAGEMENT MARKET SIZE, BY OPERATOR, 2016-2019 (USD MILLION)
    • TABLE 194 LATIN AMERICA: LOYALTY MANAGEMENT MARKET SIZE, BY OPERATOR, 2019-2025 (USD MILLION)
    • TABLE 195 LATIN AMERICA: LOYALTY MANAGEMENT MARKET SIZE, BY APPLICATION, 2016-2019 (USD MILLION)
    • TABLE 196 LATIN AMERICA: LOYALTY MANAGEMENT MARKET SIZE, BY APPLICATION, 2019-2025 (USD MILLION)
    • TABLE 197 LATIN AMERICA: LOYALTY MANAGEMENT MARKET SIZE, BY VERTICAL, 2016-2019 (USD MILLION)
    • TABLE 198 LATIN AMERICA: LOYALTY MANAGEMENT MARKET SIZE, BY VERTICAL, 2019-2025 (USD MILLION)
    • TABLE 199 LATIN AMERICA: LOYALTY MANAGEMENT MARKET SIZE, BY COUNTRY, 2016-2019 (USD MILLION)
    • TABLE 200 LATIN AMERICA: LOYALTY MANAGEMENT MARKET SIZE, BY COUNTRY, 2019-2025 (USD MILLION)
    • 12.5.3 BRAZIL
    • 12.5.4 MEXICO
    • 12.5.5 REST OF LATIN AMERICA
  • 12.6 MIDDLE EAST AND AFRICA
    • 12.6.1 MIDDLE EAST AND AFRICA: LOYALTY MANAGEMENT MARKET DRIVERS
    • 12.6.2 MIDDLE EAST AND AFRICA: COVID-19 IMPACT
    • TABLE 201 MIDDLE EAST AND AFRICA: LOYALTY MANAGEMENT MARKET SIZE, BY COMPONENT, 2016-2019 (USD MILLION)
    • TABLE 202 MIDDLE EAST AND AFRICA: LOYALTY MANAGEMENT MARKET SIZE, BY COMPONENT, 2019-2025 (USD MILLION)
    • TABLE 203 MIDDLE EAST AND AFRICA: LOYALTY MANAGEMENT MARKET SIZE, BY SERVICE, 2016-2019 (USD MILLION)
    • TABLE 204 MIDDLE EAST AND AFRICA: LOYALTY MANAGEMENT MARKET SIZE, BY SERVICE, 2019-2025 (USD MILLION)
    • TABLE 205 MIDDLE EAST AND AFRICA: LOYALTY MANAGEMENT MARKET SIZE, BY PROFESSIONAL SERVICE, 2016-2019 (USD MILLION)
    • TABLE 206 MIDDLE EAST AND AFRICA: LOYALTY MANAGEMENT MARKET SIZE, BY PROFESSIONAL SERVICE, 2019-2025 (USD MILLION)
    • TABLE 207 MIDDLE EAST AND AFRICA: LOYALTY MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2016-2019 (USD MILLION)
    • TABLE 208 MIDDLE EAST AND AFRICA: LOYALTY MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2019-2025 (USD MILLION)
    • TABLE 209 MIDDLE EAST AND AFRICA: LOYALTY MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE, 2016-2019 (USD MILLION)
    • TABLE 210 MIDDLE EAST AND AFRICA: LOYALTY MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE, 2019-2025 (USD MILLION)
    • TABLE 211 MIDDLE EAST AND AFRICA: LOYALTY MANAGEMENT MARKET SIZE, BY OPERATOR, 2016-2019 (USD MILLION)
    • TABLE 212 ASIA PACIFIC: LOYALTY MANAGEMENT MARKET SIZE, BY OPERATOR, 2019-2025 (USD MILLION)
    • TABLE 213 MIDDLE EAST AND AFRICA: LOYALTY MANAGEMENT MARKET SIZE, BY APPLICATION, 2016-2019 (USD MILLION)
    • TABLE 214 MIDDLE EAST AND AFRICA: LOYALTY MANAGEMENT MARKET SIZE, BY APPLICATION, 2019-2025 (USD MILLION)
    • TABLE 215 MIDDLE EAST AND AFRICA: LOYALTY MANAGEMENT MARKET SIZE, BY VERTICAL, 2016-2019 (USD MILLION)
    • TABLE 216 MIDDLE EAST AND AFRICA: LOYALTY MANAGEMENT MARKET SIZE, BY VERTICAL, 2019-2025 (USD MILLION)
    • TABLE 217 MIDDLE EAST AND AFRICA: LOYALTY MANAGEMENT MARKET SIZE, BY SUB-REGION, 2016-2019 (USD MILLION)
    • TABLE 218 MIDDLE EAST AND AFRICA: LOYALTY MANAGEMENT MARKET SIZE, BY SUB-REGION, 2019-2025 (USD MILLION)
    • 12.6.3 MIDDLE EAST
    • 12.6.4 AFRICA

13 COMPETITIVE LANDSCAPE

  • 13.1 COMPETITIVE LEADERSHIP MAPPING
    • 13.1.1 VISIONARY LEADERS
    • 13.1.2 INNOVATORS
    • 13.1.3 DYNAMIC DIFFERENTIATORS
    • 13.1.4 EMERGING COMPANIES
    • FIGURE 38 LOYALTY MANAGEMENT MARKET (GLOBAL) COMPETITIVE LEADERSHIP MAPPING
  • 13.2 COMPETITIVE LEADERSHIP MAPPING (STARTUP)
    • 13.2.1 PROGRESSIVE COMPANIES
    • 13.2.2 RESPONSIVE COMPANIES
    • 13.2.3 DYNAMIC COMPANIES
    • 13.2.4 STARTING BLOCKS
    • FIGURE 39 LOYALTY MANAGEMENT MARKET (STARTUP) COMPETITIVE LEADERSHIP MAPPING
  • 13.3 RANKING OF KEY PLAYERS FOR THE LOYALTY MANAGEMENT MARKET, 2020
    • FIGURE 40 RANKING OF KEY PLAYERS, 2020

14 COMPANY PROFILES

  • 14.1 INTRODUCTION

(Business Overview, Solutions & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View)**

  • 14.2 ORACLE
    • FIGURE 41 ORACLE: COMPANY SNAPSHOT
  • 14.3 TIBCO SOFTWARE
  • 14.4 AIMIA
    • FIGURE 42 AIMIA: COMPANY SNAPSHOT
  • 14.5 BREIRLEY+PARTNERS
  • 14.6 EPSILON
    • FIGURE 43 PUBLICIS GROUPE: COMPANY SNAPSHOT
  • 14.7 KOBIE MARKETING
  • 14.8 LACEK
    • FIGURE 44 WPP PLC: COMPANY SNAPSHOT
  • 14.9 BOND BRAND LOYALTY
  • 14.10 CAPILLARY
  • 14.11 ICF NEXT
    • FIGURE 45 ICF NEXT: COMPANY SNAPSHOT
  • 14.12 ANNEX CLOUD
  • 14.13 COMARCH
  • 14.14 MARITZ MOTIVATION
  • 14.15 FIVESTARS
  • 14.16 KANGAROO
  • 14.17 SMILE.IO
  • 14.18 LOYALTY GATOR
  • 14.19 LOYALTY LION
  • 14.20 APPTIVO
  • 14.21 APEX LOYALTY
  • 14.22 SAILPLAY
  • 14.23 PAYSTONE
  • 14.24 MERKLE
  • 14.25 YOTPO
  • 14.26 SPOTON TRANSACT
  • 14.27 HASHTAG LOYALTY

*Details on Business Overview, Solutions & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View might not be captured in case of unlisted companies.

15 APPENDIX

  • 15.1 ADJACENT/RELATED MARKET
    • 15.1.1 CUSTOMER ANALYTICS MARKET
      • 15.1.1.1 Market definition
      • 15.1.1.2 Market overview
    • TABLE 219 GLOBAL CUSTOMER ANALYTICS MARKET SIZE, 2018-2025 (USD MILLION)
      • 15.1.1.3 Customer analytics market, by component
    • TABLE 220 CUSTOMER ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2025 (USD MILLION)
    • TABLE 221 SOLUTIONS: CUSTOMER ANALYTICS MARKET, BY TYPE, 2018-2025 (USD MILLION)
    • TABLE 222 SOLUTIONS: CUSTOMER ANALYTICS MARKET SIZE, BY REGION, 2018-2025 (USD MILLION)
    • TABLE 223 SERVICES: CUSTOMER ANALYTICS MARKET SIZE, BY TYPE, 2018-2025 (USD MILLION)
    • TABLE 224 SERVICES: CUSTOMER ANALYTICS MARKET SIZE, BY REGION, 2018-2025 (USD MILLION)
      • 15.1.1.4 Customer analytics market, by deployment
    • TABLE 225 CUSTOMER ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2018-2025 (USD MILLION)
    • TABLE 226 CLOUD: CUSTOMER ANALYTICS MARKET SIZE, BY REGION, 2018-2025 (USD MILLION)
    • TABLE 227 ON-PREMISES: CUSTOMER ANALYTICS MARKET SIZE, BY REGION, 2018-2025 (USD MILLION)
      • 15.1.1.5 Customer analytics market, by organization size
    • TABLE 228 CUSTOMER ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2018-2025 (USD MILLION)
    • TABLE 229 LARGE ENTERPRISES: CUSTOMER ANALYTICS MARKET SIZE, BY REGION, 2018-2025 (USD MILLION)
    • TABLE 230 SMALL AND MEDIUM-SIZED ENTERPRISES: CUSTOMER ANALYTICS MARKET SIZE, BY REGION, 2018-2025 (USD MILLION)
      • 15.1.1.6 Customer analytics market, by application
    • TABLE 231 CUSTOMER ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2025 (USD MILLION)
      • 15.1.1.7 Customer analytics market, by data source
    • TABLE 232 CUSTOMER ANALYTICS MARKET SIZE, BY DATA SOURCE, 2018-2025 (USD MILLION)
      • 15.1.1.8 Customer analytics market, by industry vertical
    • TABLE 233 CUSTOMER ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2018-2025 (USD MILLION)
      • 15.1.1.9 Customer analytics market, by region
    • TABLE 234 CUSTOMER ANALYTICS MARKET SIZE, BY REGION, 2018-2025 (USD MILLION)
    • 15.1.2 CUSTOMER ENGAGEMENT SOLUTIONS MARKET
      • 15.1.2.1 Market definition
      • 15.1.2.2 Market overview
    • TABLE 235 GLOBAL CUSTOMER ENGAGEMENT SOLUTIONS MARKET SIZE, 2018-2025 (USD MILLION)
      • 15.1.2.3 Customer engagement solutions market, by component
    • TABLE 236 CUSTOMER ENGAGEMENT SOLUTIONS MARKET SIZE, BY COMPONENT, 2016-2023 (USD MILLION)
    • TABLE 237 CUSTOMER ENGAGEMENT SOLUTIONS MARKET SIZE, BY SOLUTION TYPE, 2016-2023 (USD MILLION)
    • TABLE 238 CUSTOMER ENGAGEMENT SOLUTIONS MARKET SIZE, BY SERVICE TYPE, 2016-2023 (USD MILLION)
      • 15.1.2.4 Customer engagement solutions market, by deployment type
    • TABLE 239 CUSTOMER ENGAGEMENT SOLUTIONS MARKET SIZE, BY DEPLOYMENT TYPE, 2016-2023 (USD MILLION)
      • 15.1.2.5 Customer engagement solutions market, by organization size
    • TABLE 240 CUSTOMER ENGAGEMENT SOLUTIONS MARKET SIZE, BY ORGANIZATION SIZE, 2016-2023 (USD MILLION)
      • 15.1.2.6 Customer engagement solutions market, by vertical
    • TABLE 241 CUSTOMER ENGAGEMENT SOLUTIONS MARKET SIZE, BY VERTICAL, 2016-2023 (USD MILLION)
      • 15.1.2.7 Customer engagement solutions market, by region
    • TABLE 242 CUSTOMER ENGAGEMENT SOLUTIONS MARKET, BY REGION, 2016-2023 (USD MILLION)
    • 15.1.3 CUSTOMER SUCCESS PLATFORMS MARKET
      • 15.1.3.1 Market definition
      • 15.1.3.2 Market overview
    • TABLE 243 GLOBAL CUSTOMER SUCCESS PLATFORMS MARKET SIZE, 2017-2024 (USD MILLION)
      • 15.1.3.3 Customer success platforms market, by component
    • TABLE 244 CUSTOMER SUCCESS PLATFORMS MARKET SIZE, BY COMPONENT, 2017-2024 (USD MILLION)
    • TABLE 245 SOLUTION: CUSTOMER SUCCESS PLATFORMS MARKET SIZE, BY REGION, 2017-2024 (USD MILLION)
    • TABLE 246 SERVICES: CUSTOMER SUCCESS PLATFORMS MARKET SIZE, BY TYPE, 2017-2024 (USD MILLION)
    • TABLE 247 PROFESSIONAL SERVICES MARKET SIZE, BY TYPE, 2017-2024 (USD MILLION)
      • 15.1.3.4 Customer success platforms market, by deployment model
    • TABLE 248 CUSTOMER SUCCESS PLATFORMS MARKET SIZE, BY DEPLOYMENT MODEL, 2017-2024 (USD MILLION)
      • 15.1.3.5 Customer success platforms market, by organization size
    • TABLE 249 CUSTOMER SUCCESS PLATFORMS MARKET SIZE, BY ORGANIZATION SIZE, 2017-2024 (USD MILLION)
      • 15.1.3.6 Customer success platforms market, by industry vertical
    • TABLE 250 CUSTOMER SUCCESS PLATFORMS MARKET SIZE, BY INDUSTRY VERTICAL, 2017-2024 (USD MILLION)
      • 15.1.3.7 Customer success platforms market, by region
    • TABLE 251 CUSTOMER SUCCESS PLATFORMS MARKET SIZE, BY REGION, 2017-2024 (USD MILLION)
  • 15.2 DISCUSSION GUIDE
  • 15.3 KNOWLEDGE STORE: MARKETSANDMARKETS' SUBSCRIPTION PORTAL
  • 15.4 AVAILABLE CUSTOMIZATIONS
  • 15.5 RELATED REPORTS
  • 15.6 AUTHOR DETAILS 229
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