市場調査レポート

商品コード

1596821

ロイヤリティ管理の市場規模・シェア・成長分析 (提供内容別、ソリューション別、サービス別、事業者別、業種別、地域別)：産業予測 (2024～2031年)

Loyalty Management Market Size, Share, Growth Analysis, By Offering, By Solution, By Services, By Operator, By Vertical, By Region -Industry Forecast 2024-2031.

出版日: 2024年11月19日
発行: SkyQuest
ページ情報: 英文 168 Pages
納期: 3～5営業日

価格

PDF & Excel (Single User License)

USD 5,300 828,125円

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PDF & Excel (Multiple User License)

USD 6,200 968,750円

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PDF & Excel (Enterprise License)

USD 7,100 1,109,375円

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全表示
概要
目次

概要

サンプル依頼リストに入れる

世界のロイヤリティ管理の市場規模は、2022年に98億米ドルと評価され、2023年の115億1,000万米ドルから2031年には415億2,000万米ドルに拡大し、予測期間 (2024～2031年) に17.40%のCAGRで成長する見通しです。

ロイヤリティ管理業界は、エンドユーザーの人口動態の拡大やモバイルアプリケーションの普及浸透によって大きな成長を遂げています。しかし、ロイヤリティプログラムに関する消費者の知識不足や独特の複雑さ、厳しい政府規制などの課題に直面しています。とはいえ、ビッグデータと機械学習の急速な進歩は、今後有望な成長機会を引き出すと期待されています。企業は、ロイヤルティ維持の分野で多様な戦略・ツール・システムを活用し、顧客を吸引・維持しながら、ロイヤルティに報いています。ロイヤリティ管理の中心は、顧客の行動、嗜好、購買パターンを理解することを目的とした、消費者データの体系的な収集と分析です。このデータにより、企業は頻繁に買い物をする顧客に合わせたオファーを提供し、クーポンコードや限定割引などの戦略で再来店を促すことができます。リワード・システム市場は近年著しく拡大していますが、これは主にブランドと消費者の間に有益な関係を育み、顧客満足度とロイヤルティを高めると同時に、ブランド認知度を高めるためです。デジタル技術とeコマースの登場により、Webサイト、モバイルアプリ、ソーシャルメディア・プラットフォームなど、さまざまなチャネルにおける顧客リワードプログラムの確立とモニタリングが簡素化され、企業はロイヤルカスタマーとの関わりを深め、感謝することが容易になりました。その結果、この業界は継続的な進化と力強い成長を遂げ、企業と消費者双方のニーズに効果的に応えています。

北米 (提供内容別、ソリューション別、サービス別、事業者別、業種別)
- 米国
- カナダ
欧州 (提供内容別、ソリューション別、サービス別、事業者別、業種別)
- 英国
- ドイツ
- スペイン
- フランス
- イタリア
- その他欧州
アジア太平洋 (提供内容別、ソリューション別、サービス別、事業者別、業種別)
- 中国
- インド
- 日本
- 韓国
- その他アジア太平洋
ラテンアメリカ (提供内容別、ソリューション別、サービス別、事業者別、業種別)
- ブラジル
- その他ラテンアメリカ
中東・アフリカ (提供内容別、ソリューション別、サービス別、事業者別、業種別)
- 湾岸協力会議 (GCC) 諸国
- 南アフリカ
- その他中東・アフリカ

競合情報

上位5社の比較
主要企業の市場ポジショニング (2023年)
主な市場企業が採用した戦略
市場の最近の動向
企業の市場シェア分析 (2023年)
主要企業の企業プロファイル
- 会社概要
- 製品ポートフォリオ分析
- セグメント別シェア分析
- 収益の対前年成長率 (YoY) の比較 (2021～2023年)

主要企業プロファイル

Oracle
ICF Next
Comarch
Bond Brand Loyalty
Capillary
Jakala
Kobie
Giift Management
Maritz Motivation
Cheetah Digital
Collinson
Loyalty One
Ebbo
Preferred Patron
Loopyloyalty
Paystone
Loylogic
Ascenda
Loyalty Juggernaut
Gratifii

結論と推奨事項

Product Code: SQMIG45B2159

Global Loyalty Management Market size was valued at USD 9.80 billion in 2022 and is poised to grow from USD 11.51 billion in 2023 to USD 41.52 billion by 2031, growing at a CAGR of 17.40% during the forecast period (2024-2031).

The loyalty management industry is experiencing significant growth driven by expanding end-user demographics and the rising adoption of mobile applications. However, this market faces challenges, including general consumer ignorance regarding loyalty programs, their inherent complexities, and stringent government regulations. Nevertheless, the rapid advancements in big data and machine learning are expected to unlock promising growth opportunities moving forward. Companies leverage a diverse range of strategies, tools, and systems within the loyalty retention sector to attract and retain customers while rewarding their loyalty. Central to loyalty management is the systematic collection and analysis of consumer data, aimed at understanding customer behaviors, preferences, and purchasing patterns. This data enables businesses to tailor offers to frequent shoppers, incentivizing repeat visits with strategies such as coupon codes and exclusive discounts. The reward systems market has expanded notably in recent years, largely to foster beneficial relationships between brands and consumers, enhancing customer satisfaction and loyalty, while simultaneously bolstering brand recognition. The advent of digital technologies and e-commerce has simplified the establishment and monitoring of customer reward programs across various channels, including websites, mobile apps, and social media platforms, making it easier for businesses to engage with and appreciate their loyal customers. As a result, this industry is positioned for continued evolution and robust growth, effectively meeting the needs of both businesses and consumers alike.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Loyalty Management market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Loyalty Management Market Segmental Analysis

The global loyalty management market is segmented based on Solution, Operator and Vertical. In terms of Solution, the market is grouped into Health Safety Management, Customer Retention, Customer Loyalty and Channel Loyalty. Based on the Operator, the market is divided into Business-to-Business and Business-to-Customer. In terms of Vertical, the market is grouped into BFSI, Aviation, Automotive, Media & Entertainment, Retail & Consumer Goods, Hospitality and Telecom. Based on Region, the market is segmented into North America, Europe, Asia Pacific, Central & South America and Middle East & Africa.

Driver of the Global Loyalty Management Market

The incorporation of gamification into loyalty programs is a significant driver in the Global Loyalty Management market. Its rising popularity stems from its effectiveness in engaging experience-oriented customers who possess a reward-seeking mindset, a competitive nature, and a natural inclination to avoid missing out. By integrating games, contests, and rewards, businesses can foster heightened participation and community growth within their loyalty initiatives. This strategic approach not only attracts customers but also encourages them to engage with brands more frequently through repeated transactions, enhancing overall brand loyalty and customer retention while creating an interactive and dynamic loyalty experience.

Restraints in the Global Loyalty Management Market

One significant restraint facing the Global Loyalty Management market is the stringent government regulation that varies by region. Various regulations, such as the Credit Card Act and the Durbin Amendment of 2010, necessitate that financial institutions restructure their loyalty program frameworks. Furthermore, companies must navigate the implications of the General Data Protection Regulations (GDPR), which was implemented in May 2018, as it significantly influences business operations concerning customer data handling and privacy. Compliance with these regulations can pose challenges, making it essential for businesses to adapt their loyalty strategies to align with the legal landscape while still maintaining customer engagement.

Market Trends of the Global Loyalty Management Market

The Global Loyalty Management market is experiencing a robust trend towards AI-driven personalization, reshaping customer engagement strategies across industries. Organizations are harnessing advanced AI and machine learning technologies to analyze vast amounts of customer data, enabling them to predict behaviors and tailor loyalty programs to individual preferences. This shift towards hyper-personalized incentives fosters deeper consumer involvement and enhances customer retention rates by delivering targeted rewards that resonate with each user's unique interests. As businesses prioritize innovative loyalty solutions, the integration of AI into loyalty management systems is poised to redefine how brands connect with their customers, driving market growth and competitiveness.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Driver & Opportunities
- Restraints & Challenges
Porters Analysis & Impact
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Technological Advancement
Regulatory Landscape
Patent Analysis
Value Chain Analysis
Case Study Analysis
Customer & Buying Criteria Analysis
PESTEL Analysis
Trade Analysis
Market Attractiveness Index
Supply Chain Analysis
Pricing Analysis

Global Loyalty Management Market Size by Offering & CAGR (2024-2031)

Market Overview
Solutions
Services

Global Loyalty Management Market Size by Solution & CAGR (2024-2031)

Market Overview
Customer Retention
Predictive Analytics Platforms
Customer Engagement Platforms (CEPS)
Customer Loyalty
Channel Loyalty

Global Loyalty Management Market Size by Services & CAGR (2024-2031)

Market Overview
Professional Services
Managed Services

Global Loyalty Management Market Size by Operator & CAGR (2024-2031)

Market Overview
Business-To-Business
Business-To-Customer

Global Loyalty Management Market Size by Vertical & CAGR (2024-2031)

Market Overview
BFSI
Aviation

Global Loyalty Management Market Size & CAGR (2024-2031)

North America, (Offering, Solution, Services, Operator, Vertical)
- US
- Canada
Europe, (Offering, Solution, Services, Operator, Vertical)
- UK
- Germany
- Spain
- France
- Italy
- Rest of Europe
Asia-Pacific, (Offering, Solution, Services, Operator, Vertical)
- China
- India
- Japan
- South Korea
- Rest of Asia Pacific
Latin America, (Offering, Solution, Services, Operator, Vertical)
- Brazil
- Rest of Latin America
Middle East & Africa, (Offering, Solution, Services, Operator, Vertical)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2023
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2023
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

Oracle
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
ICF Next
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Comarch
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Bond Brand Loyalty
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Capillary
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Jakala
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Kobie
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Giift Management
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Maritz Motivation
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Cheetah Digital
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Collinson
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Loyalty One
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Ebbo
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Preferred Patron
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Loopyloyalty
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Paystone
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Loylogic
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Ascenda
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Loyalty Juggernaut
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Gratifii
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments

ロイヤリティ管理の市場規模・シェア・成長分析 (提供内容別、ソリューション別、サービス別、事業者別、業種別、地域別)：産業予測 (2024～2031年)

Loyalty Management Market Size, Share, Growth Analysis, By Offering, By Solution, By Services, By Operator, By Vertical, By Region -Industry Forecast 2024-2031.

目次

イントロダクション

分析手法

エグゼクティブサマリー

市場力学と見通し

主な市場の考察

世界のロイヤリティ管理の市場規模 (提供内容別)・CAGR (2024～2031年)

世界のロイヤリティ管理の市場規模 (ソリューション別)・CAGR (2024～2031年)

世界のロイヤリティ管理の市場規模 (サービス別)・CAGR (2024～2031年)

世界のロイヤリティ管理の市場規模 (事業者別)・CAGR (2024～2031年)

世界のロイヤリティ管理の市場規模 (業種別)・CAGR (2024～2031年)

世界のロイヤリティ管理の市場規模・CAGR (2024～2031年)