市場調査レポート
商品コード
1191018

OTT (Over the Top) の世界市場:種類別・収益化モデル別・ストリーミングデバイス別・業種別・地域別の将来予測 (2027年まで)

Over the Top Market by Type (Game Streaming, Audio Streaming, Video Streaming and Communication), Monetization Model (Subscription-based, Advertising-based, and Transaction-based), Streaming Device, Vertical and Region - Global Forecast to 2027

出版日: | 発行: MarketsandMarkets | ページ情報: 英文 180 Pages | 納期: 即納可能 即納可能とは

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価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=158.53円
OTT (Over the Top) の世界市場:種類別・収益化モデル別・ストリーミングデバイス別・業種別・地域別の将来予測 (2027年まで)
出版日: 2023年01月16日
発行: MarketsandMarkets
ページ情報: 英文 180 Pages
納期: 即納可能 即納可能とは
  • 全表示
  • 概要
  • 目次
概要

世界のOTT (Over-The-Top) の市場規模は、2022年の2,025億米ドルから、2027年には4,345億米ドルへと、予測期間中に16.5%のCAGRで成長すると予想されています。

パンデミック時には、人々は家に閉じこもることを余儀なくされました。このため、在宅期間中にOTTサービスの需要が増加しました。その他、価格に敏感な市場でフリーミアムモデルを提供するグローバル/ローカル企業の存在、スマートデバイスの普及に伴うインターネットの普及、シームレスな顧客体験を提供するための柔軟性と使いやすさなどが、新興国におけるOTTサービスの高い導入率につながりました。

種類別では、動画ストリーミングタイプのセグメントが予測期間中に最も高いCAGRで成長すると考えられています。特に、サブスクリプションベースのVoDは、ユーザーがストリーミングコンテンツのプレミアムサービスにお金を払う意思を表明しており、かなりの割合で成長することが予想されます。

ストリーミングデバイス別に見ると、スマートフォンとタブレットがOTTサービス市場をリードしています。2022年に、世界のインターネットユーザーの大多数 (92.1%) は、少なくとも一部の時間、携帯電話を使用してインターネットを利用しており、携帯電話はオンライン時間の55.7%以上を占め、世界のウェブトラフィックの60%近くを占めています。このように、スマートフォンやタブレット端末は、OTTサービスにとって最も消費量の多いデバイスであることが証明されています。OTTエンターテインメントアプリは、スマートフォンユーザーの間で、ソーシャルネットワーキング、チャット、eコマースアプリに続いて最も浸透しているアプリカテゴリーとなっています。

収益化モデル別では、サブスクリプションベース分野が予測期間中に最も高いCAGRで成長する見通しです。サブスクリプション型モデルは、欲しい特定のコンテンツにお金を払うことを可能にするため、世界中の消費者に広く採用されており、視聴者がケーブルテレビやその他の従来のプロバイダーをあまり好まない大きな理由になっています。

業種別では、メディア・エンターテイメントサービス分野が予測期間中に最も高いCAGRで成長すると見込まれています。COVID-19は、視聴者がメディアやエンターテイメント・コンテンツを消費する方法を変えました。メディアやエンターテイメント媒体のデジタル化により、消費者はデジタル機器を使っていつでも好きなチャンネルや情報にアクセスできるようになりました。メディアやエンターテインメント・サービスの大手プロダクションは、顧客を満足させるために新しいオリジナル・コンテンツをリリースすることで、OTTプラットフォームに積極的に注力しています。また、OTTメッセージングサービスを利用することで、企業は消費者と対話し、リッチメッセージングチャンネルを通じてメディアや広告コンテンツを配信することができます。

地域別に見ると、アジア太平洋市場が予測期間中に最高のCAGRで成長する見通しです。スマートデバイスの普及、ブロードバンド、インターネット接続の利用可能性、5G、4Gなどの先進技術の採用、人口の多さによる加入者数の多さ、ローカルコンテンツのエコシステムの活発さなどが、この地域におけるOTTサービス市場の成長の主な理由となっています。また、この地域の人々は、地元の文化に関連したコンテンツを地元の言語で見たいと考えています。このため、OTT市場では、この地域の新進OTTプレーヤーの需要が高まっています。

当レポートでは、世界のOTT (Over-The-Top) サービスの市場について分析し、市場の基本構造や最新情勢、主な市場促進・抑制要因、収益化モデル別・種類別・ストリーミングデバイス別・サービス業種別・地域別の市場動向の見通し、市場競争の状態、主要企業のプロファイルなどを調査しております。

目次

第1章 イントロダクション

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 重要考察

第5章 市場概要と動向

  • イントロダクション
  • 市場力学
    • 促進要因
    • 抑制要因
    • 機会
    • 課題
  • 産業動向
    • エコシステムマッピング
    • サプライチェーン分析

第6章 OTTサービス市場:収益化モデル別

  • イントロダクション
  • サブスクリプションベース
  • 広告ベース
  • トランザクションベース

第7章 OTTサービス市場:種類別

  • イントロダクション
  • ゲームストリーミング
  • 音声ストリーミング
  • 動画ストリーミング
  • コミュニケーション

第8章 OTTサービス市場:ストリーミングデバイス別

  • イントロダクション
  • スマートフォン・タブレット
  • デスクトップPC・ラップトップPC
  • IPテレビ・ゲーム機

第9章 OTTサービス市場:サービス業種別

  • イントロダクション
  • メディア・エンターテイメント
  • 教育・学習
  • ゲーム
  • サービスユーティリティ

第10章 OTTサービス市場:地域別

  • イントロダクション
  • 北米
    • 米国
    • カナダ
  • 欧州
    • 英国
    • ドイツ
    • フランス
    • イタリア
    • スペイン
    • 北欧地域
    • 他の欧州諸国
  • アジア太平洋
    • 中国
    • 日本
    • インド
    • オーストラリア・ニュージーランド
    • 他のアジア太平洋諸国
  • ラテンアメリカ
    • メキシコ
    • ブラジル
    • 他のラテンアメリカ諸国
  • 中東・アフリカ
    • アフリカ:市場促進要因
    • サウジアラビア
    • アラブ首長国連邦
    • 南アフリカ
    • 他の中東・アフリカ諸国

第11章 競合情勢

  • 概要
  • 競合シナリオ
    • 新製品の発売
    • 資本取引

第12章 企業プロファイル

  • NETFLIX
  • AMAZON
  • GOOGLE
  • APPLE
  • META
  • HBO
  • THE WALT DISNEY COMPANY
  • INDIEFLIX
  • FANDANGO MEDIA
  • ROKU
  • TENCENT
  • RAKUTEN
  • KAKAO

第13章 付録

目次
Product Code: TC 2445

The global Over-The-Top (OTT) services market size is expected to grow from USD 202.5 billion in 2022 to USD 434.5 billion by 2027, at a Compound Annual Growth Rate (CAGR) of 16.5% during the forecast period. During the pandemic, people were forced to be locked in their houses. This led to the rise in demand of OTT services during lockdown. Other factors such as global and local players offering freemium models in price-sensitive markets, internet proliferation with penetration of smart devices, and flexibility and ease-of-use to offer seamless customer experience resulted in high adoption of OTT services in developing countries.

"Video Streaming type segment to grow at the highest CAGR during the forecast period"

Due to the pandemic, people demanded new videos to be uploaded on the OTT platforms which were not related only to entertainment but to healthcare, news, information, education, tutorials etc. The pandemic gave rise to new small players in the OTT market which were focused on regional content and were adopted by the viewers at a high rate. Existing players such as Roku, Netflix, Amazon Prime, and Apple TV saw an exponential rise in subscribers. The subscription-based VoD is expected to grow at a substantial rate, with users expressing their willingness to pay for premium services for streaming content.

"Smartphones and Tablets streaming devices segment to lead the OTT services market in 2022"

The vast majority of the world's internet users-92.1%-use a mobile phone to go online at least some of the time, and mobile phones account for more than 55.7% of online time, as well as close to 60% of the world's web traffic. Smartphones and tablets thus prove to be the highest consumption devices for OTT services. The major factors for smartphone and smart tv usage for OTT are optimized content delivery, improved mobile internet connection, and on-the-go high-definition streaming. The inception of OTT video streaming platforms, such as Netflix, Hotstar, and Amazon Prime leading to the growth of digital video consumption through these devices. OTT entertainment apps have become the most penetrated app category among smartphone users after social networking, chatting, and eCommerce apps.

"Subscription-based monetization model segment to grow at the highest CAGR during the forecast period"

The subscription-based model is one of the most popular monetization models and requires fixed payment for a specific period. It is a business model where the user must pay a subscription price to gain access to video streaming services. The subscription fee may be charged daily, weekly, monthly, or annually, depending on the service opted for by the customer. Once the user has paid for access, he can watch any number of videos on any device with sufficient internet access. This model benefits both the company and the customer due to the predictability of revenue for the company and monthly fee for the customer. Subscription pricing strategies can be made according to functionality, discounted to motivate bulk purchases, metered according to usage levels, or optimized to reward loyalty. The subscription model depends on the time of day the service is used, is adjusted to motivate activity from geographic regions, and is term-based to secure long-term commitments or adjusted in cooperation with partner promotions and advantages of a subscription model for sellers. The subscription-based model is widely adopted by consumers globally, as it empowers them to pay for the specific content they want and is a major reason audiences do not prefer cable and other traditional providers as much.

"Media and entertainment service verticals segment to grow at the highest CAGR during the forecast period"

Covid-19 has changed the way audience consume media and entertainment content. Initially the content was confined to TV, radio and cinema. However, with the digitalization of media and entertainment mediums, the consumers' can now access information or preferred channels at any time with their digital devices. Major production houses in the media and entertainment service vertical are focusing aggressively on OTT platforms by releasing new, original content to keep the customers satisfied. Enterprises can easily communicate with their customers via messaging services. By utilizing OTT messaging services, enterprises can interact with their consumers to deliver media and advertising content via rich messaging channels.

"APAC OTT services market to grow at the highest CAGR during the forecast period"

Major economies in the Asia Pacific (APAC) include China, India, Japan, Australia and New Zealand. The proliferation of smart devices, the availability of broadband, and internet connectivity, adoption of advanced technologies such as 5G, 4G, large number of subscribers due to high population, and a dynamic local content ecosystem, are few major reasons for the growth of OTT services market in this region. This region has also seen a major rise in local or regional OTT content providers post pandemic. People in this region want to view content in their local languages which are more related to their local culture. Due to this, the OTT market has a high demand for upcoming OTT players in this region. Existing players offering Video Streaming such as YouTube, iQiyi, Tencent Video, ByteDance, Netflix, Amazon, Hotstar, and Hulu Japan, will account to a major share of revenue along with the huge penetration of instant messaging apps, such as WhatsApp, Facebook Messenger, Line, and WeChat.

By Company Type: Tier 1 - 15%, Tier 2 - 40%, and Tier 3 - 45%

By Designation: C-level - 44%, Directors - 39%, Managers-17%

By Region: North America - 45%, Europe - 15%, APAC - 30%, and RoW - 10%.

Some prominent players across all service types profiled in the study include Meta (US), Netflix (US), Amazon (US), Google (US), Apple (US), Home Box Office (US), The Walt Disney Company (US), Fandango Media (US), Roku (US), Rakuten(Japan), IndieFlix (US), Tencent (China), and Kakao (South Korea).

Research Coverage

The market study covers the OTT services market across different segments. It aims at estimating the market size and the growth potential of the market across different segments, such as type (game streaming, audio streaming, video streaming, and communications), streaming devices (smartphones and tablets, desktops and laptops, and IPTV and consoles), monetization model (subscription-based, advertising-based, and transaction-based), service vertical (media and entertainment, education and learning, service utilities, and gaming). The study also includes an in-depth competitive analysis of the key market players, along with their company profiles, key observations related to product and business offerings, recent developments, and key market strategies.

Key benefits of buying the report

The report is expected to help the market leaders/new entrants in this market by providing them information on the closest approximations of the revenue numbers for the overall OTT services market and its segments. This report is also expected to help stakeholders understand the competitive landscape and gain insights to improve the position of their businesses and to plan suitable go-to-market strategies. The report also aims at helping stakeholders understand the pulse of the market and provide them with information on key market drivers, restraints, challenges, and opportunities.

1 INTRODUCTION

  • 1.1 STUDY OBJECTIVES
  • 1.2 MARKET DEFINITION
    • 1.2.1 INCLUSIONS & EXCLUSIONS
  • 1.3 MARKET SCOPE
    • 1.3.1 MARKET SEGMENTATION
    • 1.3.2 REGIONS COVERED
    • 1.3.3 YEARS CONSIDERED
  • 1.4 CURRENCY CONSIDERED
    • TABLE 1 USD EXCHANGE RATES, 2019-2021
  • 1.5 STAKEHOLDERS
  • 1.6 SUMMARY OF CHANGES

2 RESEARCH METHODOLOGY

  • 2.1 RESEARCH DATA
    • FIGURE 1 MARKET RESEARCH DESIGN
    • FIGURE 2 RESEARCH METHODOLOGY
    • 2.1.1 BREAKUP OF PRIMARIES
    • 2.1.2 KEY INDUSTRY INSIGHTS
  • 2.2 DATA TRIANGULATION
  • 2.3 MARKET SIZE ESTIMATION
    • FIGURE 3 TOP-DOWN AND BOTTOM-UP APPROACHES
    • 2.3.1 TOP-DOWN APPROACH
    • 2.3.2 BOTTOM-UP APPROACH
  • 2.4 OVER-THE-TOP SERVICES MARKET: RECESSION IMPACT
    • FIGURE 4 OVER-THE-TOP SERVICES MARKET TO WITNESS DECLINE IN Y-O-Y GROWTH
  • 2.5 ASSUMPTIONS
  • 2.6 LIMITATIONS

3 EXECUTIVE SUMMARY

    • FIGURE 5 OVER-THE-TOP SERVICES MARKET SHARE, BY TYPE, 2022 AND 2027
    • FIGURE 6 OVER-THE-TOP SERVICES MARKET SHARE, BY MONETIZATION MODEL, 2022 AND 2027
    • FIGURE 7 ASIA PACIFIC TO WITNESS HIGHEST CAGR DURING 2022-2027

4 PREMIUM INSIGHTS

  • 4.1 ATTRACTIVE OPPORTUNITIES FOR OVER-THE-TOP SERVICES MARKET PLAYERS
    • FIGURE 8 RISE IN NUMBER OF PARTNERSHIPS BETWEEN OTT VENDORS AND CONTENT PRODUCERS TO SUPPORT OVER-THE-TOP SERVICES MARKET GROWTH
  • 4.2 OVER-THE-TOP SERVICES MARKET, BY STREAMING DEVICE
    • FIGURE 9 SMARTPHONES & TABLETS TO ACCOUNT FOR HIGHEST MARKET SHARE IN 2022
  • 4.3 NORTH AMERICA: OVER-THE-TOP SERVICES MARKET, BY STREAMING DEVICE AND MONETIZATION MODEL
    • FIGURE 10 SMARTPHONES & TABLETS AND SUBSCRIPTION-BASED MONETIZATION TO ACCOUNT FOR LARGEST RESPECTIVE MARKET SHARES IN NORTH AMERICA
  • 4.4 ASIA PACIFIC: OVER-THE-TOP SERVICES MARKET, BY STREAMING DEVICE AND MONETIZATION MODEL
    • FIGURE 11 SMARTPHONES & TABLETS AND ADVERTISEMENT-BASED MONETIZATION TO BE LARGEST RESPECTIVE SEGMENTS IN ASIA PACIFIC

5 MARKET OVERVIEW AND INDUSTRY TRENDS

  • 5.1 INTRODUCTION
  • 5.2 MARKET DYNAMICS
    • FIGURE 12 OVER-THE-TOP SERVICES MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES
    • 5.2.1 DRIVERS
      • 5.2.1.1 Flexibility and ease-of-use to offer seamless customer experience
      • 5.2.1.2 Internet proliferation with penetration of smart devices
    • FIGURE 13 NUMBER OF INTERNET USERS, BY REGION, 2022 (MILLION)
    • FIGURE 14 TOP SMARTPHONE USER COUNTRIES, 2021 (MILLION)
      • 5.2.1.3 Freemium models of global and local players in price-sensitive markets
      • 5.2.1.4 Rise in demand for Over-the-Top services during lockdown
    • 5.2.2 RESTRAINTS
      • 5.2.2.1 Disparity in opinion between producers and aggregators over licensed business model
      • 5.2.2.2 Threat to privacy of content consumption and security of user database due to spyware
      • 5.2.2.3 Inadequate supply of high-speed internet in emerging economies
    • 5.2.3 OPPORTUNITIES
      • 5.2.3.1 Partnership with national producers and film studios across regions on SVoD models
      • 5.2.3.2 Adoption of 5G technology
    • 5.2.4 CHALLENGES
      • 5.2.4.1 Complex IP, government regulatory frameworks, and licensing regimes across regions
      • 5.2.4.2 Difficulty in retaining subscribers due to high competition
  • 5.3 INDUSTRY TRENDS
    • 5.3.1 ECOSYSTEM MAPPING
    • TABLE 2 OVER-THE-TOP SERVICES MARKET ECOSYSTEM
    • 5.3.2 SUPPLY CHAIN ANALYSIS
    • FIGURE 15 OVER-THE-TOP SERVICES MARKET: SUPPLY CHAIN ANALYSIS

6 OVER-THE-TOP SERVICES MARKET, BY MONETIZATION MODEL

  • 6.1 INTRODUCTION
    • FIGURE 16 SUBSCRIPTION-BASED MONETIZATION MODEL TO WITNESS HIGHEST CAGR DURING FORECAST PERIOD
    • 6.1.1 MONETIZATION MODEL: MARKET DRIVERS
    • TABLE 3 OVER-THE-TOP SERVICES MARKET, BY MONETIZATION MODEL, 2017-2021 (USD BILLION)
    • TABLE 4 OVER-THE-TOP SERVICES MARKET, BY MONETIZATION MODEL, 2022-2027 (USD BILLION)
  • 6.2 SUBSCRIPTION-BASED
    • 6.2.1 BILLING AS PER SERVICES OPTED BY CUSTOMERS TO DRIVE DEMAND FOR OVER-THE-TOP SERVICES
    • TABLE 5 SUBSCRIPTION-BASED OVER-THE-TOP SERVICES MARKET, BY REGION, 2017-2021 (USD BILLION)
    • TABLE 6 SUBSCRIPTION-BASED OVER-THE-TOP SERVICES MARKET, BY REGION, 2022-2027 (USD BILLION)
  • 6.3 ADVERTISING-BASED
    • 6.3.1 HIGHER PENETRATION OF INTERNET AND USE OF MOBILE DEVICES TO INCREASE ADOPTION OF OVER-THE-TOP SERVICES
    • TABLE 7 ADVERTISING-BASED OVER-THE-TOP SERVICES MARKET, BY REGION, 2017-2021 (USD BILLION)
    • TABLE 8 ADVERTISING-BASED OVER-THE-TOP SERVICES MARKET, BY REGION, 2022-2027 (USD BILLION)
  • 6.4 TRANSACTION-BASED
    • 6.4.1 ATTRACTIVE VIDEO PACKAGES THROUGH TRANSACTION-BASED MONETIZATION MODEL TO PROPEL ADOPTION OF OVER-THE-TOP SERVICES
    • TABLE 9 TRANSACTION-BASED OVER-THE-TOP SERVICES MARKET, BY REGION, 2017-2021 (USD BILLION)
    • TABLE 10 TRANSACTION-BASED OVER-THE-TOP SERVICES MARKET, BY REGION, 2022-2027 (USD BILLION)

7 OVER-THE-TOP SERVICES MARKET, BY TYPE

  • 7.1 INTRODUCTION
    • FIGURE 17 VIDEO STREAMING SEGMENT TO RECORD HIGHEST CAGR DURING FORECAST PERIOD
    • 7.1.1 TYPE: MARKET DRIVERS
    • TABLE 11 OVER-THE-TOP SERVICES MARKET, BY TYPE, 2017-2021 (USD BILLION)
    • TABLE 12 OVER-THE-TOP SERVICES MARKET, BY TYPE, 2022-2027 (USD BILLION)
  • 7.2 GAME STREAMING
    • 7.2.1 LIVE RESULTS AND REAL-TIME SHARING TO DRIVE GROWTH OF GAME STREAMING SEGMENT
    • TABLE 13 GAME STREAMING MARKET, BY MONETIZATION MODEL, 2017-2021 (USD BILLION)
    • TABLE 14 GAME STREAMING MARKET, BY MONETIZATION MODEL, 2022-2027 (USD BILLION)
    • TABLE 15 GAME STREAMING MARKET, BY REGION, 2017-2021 (USD BILLION)
    • TABLE 16 GAME STREAMING MARKET, BY REGION, 2022-2027 (USD BILLION)
  • 7.3 AUDIO STREAMING
    • 7.3.1 SUBSCRIPTION- AND TRANSACTION-BASED MONETIZATION MODELS TO BE HIGHLY PREFERRED BY END USERS FOR AUDIO STREAMING
    • TABLE 17 AUDIO STREAMING MARKET, BY MONETIZATION MODEL, 2017-2021 (USD BILLION)
    • TABLE 18 AUDIO STREAMING MARKET, BY MONETIZATION MODEL, 2022-2027 (USD BILLION)
    • TABLE 19 AUDIO STREAMING MARKET, BY REGION, 2017-2021 (USD BILLION)
    • TABLE 20 AUDIO STREAMING MARKET, BY REGION, 2022-2027 (USD BILLION)
  • 7.4 VIDEO STREAMING
    • 7.4.1 FLEXIBILITY, COMFORT, AND PERSONALIZATION OF CONTENT TO DRIVE ADOPTION OF VIDEO STREAMING SERVICES
    • TABLE 21 VIDEO STREAMING MARKET, BY MONETIZATION MODEL, 2017-2021 (USD BILLION)
    • TABLE 22 VIDEO STREAMING MARKET, BY MONETIZATION MODEL, 2022-2027 (USD BILLION)
    • TABLE 23 VIDEO STREAMING MARKET, BY REGION, 2017-2021 (USD BILLION)
    • TABLE 24 VIDEO STREAMING MARKET, BY REGION, 2022-2027 (USD BILLION)
  • 7.5 COMMUNICATION
    • 7.5.1 HIGH MOBILE PENETRATION WITH OVER-THE-TOP MESSAGING APPLICATIONS TO PROMOTE GLOBAL GROWTH OF COMMUNICATION SEGMENT
    • TABLE 25 COMMUNICATION SERVICES MARKET, BY MONETIZATION MODEL, 2017-2021 (USD BILLION)
    • TABLE 26 COMMUNICATION SERVICES MARKET, BY MONETIZATION MODEL, 2022-2027 (USD BILLION)
    • TABLE 27 COMMUNICATION SERVICES MARKET, BY REGION, 2017-2021 (USD BILLION)
    • TABLE 28 COMMUNICATION SERVICES MARKET, BY REGION, 2022-2027 (USD BILLION)

8 OVER-THE-TOP SERVICES MARKET, BY STREAMING DEVICE

  • 8.1 INTRODUCTION
    • FIGURE 18 SMARTPHONES & TABLETS TO RECORD LARGEST MARKET SIZE DURING FORECAST PERIOD
    • 8.1.1 STREAMING DEVICE: MARKET DRIVERS
    • TABLE 29 OVER-THE-TOP SERVICES MARKET, BY STREAMING DEVICE, 2017-2021 (USD BILLION)
    • TABLE 30 OVER-THE-TOP SERVICES MARKET, BY STREAMING DEVICE, 2022-2027 (USD BILLION)
  • 8.2 SMARTPHONES & TABLETS
    • 8.2.1 INTERNET PENETRATION TO LEAD TO INCREASED NUMBER OF SMARTPHONES
    • TABLE 31 SMARTPHONES & TABLETS MARKET, BY REGION, 2017-2021 (USD BILLION)
    • TABLE 32 SMARTPHONES & TABLETS MARKET, BY REGION, 2022-2027 (USD BILLION)
  • 8.3 DESKTOPS & LAPTOPS
    • 8.3.1 HD CONTENT ON BIGGER SCREENS AND MULTITASKING TO SUPPORT MARKET GROWTH OF CONTENT VIEWING ON DESKTOPS & LAPTOPS
    • TABLE 33 DESKTOPS & LAPTOPS MARKET, BY REGION, 2017-2021 (USD BILLION)
    • TABLE 34 DESKTOPS & LAPTOPS MARKET, BY REGION, 2022-2027 (USD BILLION)
  • 8.4 INTERNET PROTOCOL TELEVISIONS & CONSOLES
    • 8.4.1 GROWTH OF GAMING INDUSTRY TO BOOST ADOPTION OF IPTVS & CONSOLES FOR STREAMING OVER-THE-TOP SERVICES
    • TABLE 35 IPTV & CONSOLES MARKET, BY REGION, 2017-2021 (USD BILLION)
    • TABLE 36 IPTV & CONSOLES MARKET, BY REGION, 2022-2027 (USD BILLION)

9 OVER-THE-TOP SERVICES MARKET, BY SERVICE VERTICAL

  • 9.1 INTRODUCTION
    • FIGURE 19 GAMING SEGMENT TO RECORD HIGHEST GROWTH RATE DURING FORECAST PERIOD
    • 9.1.1 SERVICE VERTICAL: MARKET DRIVERS
    • TABLE 37 OVER-THE-TOP SERVICES MARKET, BY SERVICE VERTICAL, 2017-2021 (USD BILLION)
    • TABLE 38 OVER-THE-TOP SERVICES MARKET, BY SERVICE VERTICAL, 2022-2027 (USD BILLION)
  • 9.2 MEDIA & ENTERTAINMENT
    • 9.2.1 INCREASED INTERNET PENETRATION AND DEMAND FOR ENTERTAINMENT TO FUEL GROWTH IN VERTICAL
    • TABLE 39 MEDIA & ENTERTAINMENT VERTICAL MARKET, BY REGION, 2017-2021 (USD BILLION)
    • TABLE 40 MEDIA & ENTERTAINMENT VERTICAL MARKET, BY REGION, 2022-2027 (USD BILLION)
    • TABLE 41 MEDIA & ENTERTAINMENT VERTICAL MARKET, BY STREAMING DEVICE, 2017-2021 (USD BILLION)
    • TABLE 42 MEDIA & ENTERTAINMENT VERTICAL MARKET, BY STREAMING DEVICE, 2022-2027 (USD BILLION)
  • 9.3 EDUCATION & LEARNING
    • 9.3.1 EMERGENCE OF SMART EDUCATION SYSTEM AND DIVERSE ONLINE LEARNING NEEDS TO DRIVE GROWTH IN EDUCATION & LEARNING SECTOR
    • TABLE 43 EDUCATION & LEARNING VERTICAL MARKET, BY REGION, 2017-2021 (USD BILLION)
    • TABLE 44 EDUCATION & LEARNING VERTICAL MARKET, BY REGION, 2022-2027 (USD BILLION)
    • TABLE 45 EDUCATION & LEARNING VERTICAL MARKET, BY STREAMING DEVICE, 2017-2021 (USD BILLION)
    • TABLE 46 EDUCATION & LEARNING VERTICAL MARKET, BY STREAMING DEVICE, 2022-2027 (USD BILLION)
  • 9.4 GAMING
    • 9.4.1 HIGHER TRACTION AMONG MILLENNIALS TO BOOST GAMING VERTICAL
    • TABLE 47 GAMING VERTICAL MARKET, BY REGION, 2017-2021 (USD BILLION)
    • TABLE 48 GAMING VERTICAL MARKET, BY REGION, 2022-2027 (USD BILLION)
    • TABLE 49 GAMING VERTICAL MARKET, BY STREAMING DEVICE, 2017-2021 (USD BILLION)
    • TABLE 50 GAMING VERTICAL MARKET, BY STREAMING DEVICE, 2022-2027 (USD BILLION)
  • 9.5 SERVICE UTILITIES
    • 9.5.1 RISE IN DEMAND FOR ON-THE-GO SERVICES ON HANDHELD DEVICES TO BOOST SERVICE UTILITY ADOPTION
    • TABLE 51 SERVICE UTILITIES VERTICAL MARKET, BY REGION, 2017-2021 (USD BILLION)
    • TABLE 52 SERVICE UTILITIES VERTICAL MARKET, BY REGION, 2022-2027 (USD BILLION)
    • TABLE 53 SERVICE UTILITIES VERTICAL MARKET, BY STREAMING DEVICE, 2017-2021 (USD BILLION)
    • TABLE 54 SERVICE UTILITIES VERTICAL MARKET, BY STREAMING DEVICE, 2022-2027 (USD BILLION)

10 OVER-THE-TOP SERVICES MARKET, BY REGION

  • 10.1 INTRODUCTION
    • FIGURE 20 OVER-THE-TOP SERVICES MARKET: REGIONAL SNAPSHOT, 2022
    • FIGURE 21 ASIA PACIFIC TO EXHIBIT HIGHEST CAGR DURING FORECAST PERIOD
    • TABLE 55 OVER-THE-TOP SERVICES MARKET, BY REGION, 2017-2021 (USD BILLION)
    • TABLE 56 OVER-THE-TOP SERVICES MARKET, BY REGION, 2022-2027 (USD BILLION)
  • 10.2 NORTH AMERICA
    • 10.2.1 NORTH AMERICA: RECESSION IMPACT
    • 10.2.2 NORTH AMERICA: MARKET DRIVERS
    • FIGURE 22 NORTH AMERICA: MARKET SNAPSHOT
    • TABLE 57 NORTH AMERICA: OVER-THE-TOP SERVICES MARKET, BY TYPE, 2017-2021 (USD BILLION)
    • TABLE 58 NORTH AMERICA: OVER-THE-TOP SERVICES MARKET, BY TYPE, 2022-2027 (USD BILLION)
    • TABLE 59 NORTH AMERICA: OVER-THE-TOP SERVICES MARKET, BY MONETIZATION MODEL, 2017-2021 (USD BILLION)
    • TABLE 60 NORTH AMERICA: OVER-THE-TOP SERVICES MARKET, BY MONETIZATION MODEL, 2022-2027 (USD BILLION)
    • TABLE 61 NORTH AMERICA: GAME STREAMING MARKET, BY MONETIZATION MODEL, 2017-2021 (USD BILLION)
    • TABLE 62 NORTH AMERICA: GAME STREAMING MARKET, BY MONETIZATION MODEL, 2022-2027 (USD BILLION)
    • TABLE 63 NORTH AMERICA: AUDIO STREAMING MARKET, BY MONETIZATION MODEL, 2017-2021 (USD BILLION)
    • TABLE 64 NORTH AMERICA: AUDIO STREAMING MARKET, BY MONETIZATION MODEL, 2022-2027 (USD BILLION)
    • TABLE 65 NORTH AMERICA: VIDEO STREAMING MARKET, BY MONETIZATION MODEL, 2017-2021 (USD BILLION)
    • TABLE 66 NORTH AMERICA: VIDEO STREAMING MARKET, BY MONETIZATION MODEL, 2022-2027 (USD BILLION)
    • TABLE 67 NORTH AMERICA: COMMUNICATION SERVICES MARKET, BY MONETIZATION MODEL, 2017-2021 (USD BILLION)
    • TABLE 68 NORTH AMERICA: COMMUNICATION SERVICES MARKET, BY MONETIZATION MODEL, 2022-2027 (USD BILLION)
    • TABLE 69 NORTH AMERICA: OVER-THE-TOP SERVICES MARKET, BY SERVICE VERTICAL, 2017-2021 (USD BILLION)
    • TABLE 70 NORTH AMERICA: OVER-THE-TOP SERVICES MARKET, BY SERVICE VERTICAL, 2022-2027 (USD BILLION)
    • TABLE 71 NORTH AMERICA: OVER-THE-TOP SERVICES MARKET, BY STREAMING DEVICE, 2017-2021 (USD BILLION)
    • TABLE 72 NORTH AMERICA: OVER-THE-TOP SERVICES MARKET, BY STREAMING DEVICE, 2022-2027 (USD BILLION)
    • TABLE 73 NORTH AMERICA: MEDIA & ENTERTAINMENT VERTICAL MARKET, BY STREAMING DEVICE, 2017-2021 (USD BILLION)
    • TABLE 74 NORTH AMERICA: MEDIA & ENTERTAINMENT VERTICAL MARKET, BY STREAMING DEVICE, 2022-2027 (USD BILLION)
    • TABLE 75 NORTH AMERICA: EDUCATION & LEARNING VERTICAL MARKET, BY STREAMING DEVICE, 2017-2021 (USD BILLION)
    • TABLE 76 NORTH AMERICA: EDUCATION & LEARNING VERTICAL MARKET, BY STREAMING DEVICE, 2022-2027 (USD BILLION)
    • TABLE 77 NORTH AMERICA: GAMING VERTICAL MARKET, BY STREAMING DEVICE, 2017-2021 (USD BILLION)
    • TABLE 78 NORTH AMERICA: GAMING VERTICAL MARKET, BY STREAMING DEVICE, 2022-2027 (USD BILLION)
    • TABLE 79 NORTH AMERICA: SERVICE UTILITIES VERTICAL MARKET, BY STREAMING DEVICE, 2017-2021 (USD BILLION)
    • TABLE 80 NORTH AMERICA: SERVICE UTILITIES VERTICAL MARKET, BY STREAMING DEVICE, 2022-2027 (USD BILLION)
    • TABLE 81 NORTH AMERICA: OVER-THE-TOP SERVICES MARKET, BY COUNTRY, 2017-2021 (USD BILLION)
    • TABLE 82 NORTH AMERICA: OVER-THE-TOP SERVICES MARKET, BY COUNTRY, 2022-2027 (USD BILLION)
    • 10.2.3 UNITED STATES
    • 10.2.4 CANADA
  • 10.3 EUROPE
    • 10.3.1 EUROPE: RECESSION IMPACT
    • 10.3.2 EUROPE: MARKET DRIVERS
    • TABLE 83 EUROPE: OVER-THE-TOP SERVICES MARKET, BY TYPE, 2017-2021 (USD BILLION)
    • TABLE 84 EUROPE: OVER-THE-TOP SERVICES MARKET, BY TYPE, 2022-2027 (USD BILLION)
    • TABLE 85 EUROPE: OVER-THE-TOP SERVICES MARKET, BY MONETIZATION MODEL, 2017-2021 (USD BILLION)
    • TABLE 86 EUROPE: OVER-THE-TOP SERVICES MARKET, BY MONETIZATION MODEL, 2022-2027 (USD BILLION)
    • TABLE 87 EUROPE: GAME STREAMING MARKET, BY MONETIZATION MODEL, 2017-2021 (USD BILLION)
    • TABLE 88 EUROPE: GAME STREAMING MARKET, BY MONETIZATION MODEL, 2022-2027 (USD BILLION)
    • TABLE 89 EUROPE: AUDIO STREAMING MARKET, BY MONETIZATION MODEL, 2017-2021 (USD BILLION)
    • TABLE 90 EUROPE: AUDIO STREAMING MARKET, BY MONETIZATION MODEL, 2022-2027 (USD BILLION)
    • TABLE 91 EUROPE: VIDEO STREAMING MARKET, BY MONETIZATION MODEL, 2017-2021 (USD BILLION)
    • TABLE 92 EUROPE: VIDEO STREAMING MARKET, BY MONETIZATION MODEL, 2022-2027 (USD BILLION)
    • TABLE 93 EUROPE: COMMUNICATION SERVICES MARKET, BY MONETIZATION MODEL, 2017-2021 (USD BILLION)
    • TABLE 94 EUROPE: COMMUNICATION SERVICES MARKET, BY MONETIZATION MODEL, 2022-2027 (USD BILLION)
    • TABLE 95 EUROPE: OVER-THE-TOP SERVICES MARKET, BY SERVICE VERTICAL, 2017-2021 (USD BILLION)
    • TABLE 96 EUROPE: OVER-THE-TOP SERVICES MARKET, BY SERVICE VERTICAL, 2022-2027 (USD BILLION)
    • TABLE 97 EUROPE: OVER-THE-TOP SERVICES MARKET, BY STREAMING DEVICE, 2017-2021 (USD BILLION)
    • TABLE 98 EUROPE: OVER-THE-TOP SERVICES MARKET, BY STREAMING DEVICE, 2022-2027 (USD BILLION)
    • TABLE 99 EUROPE: MEDIA & ENTERTAINMENT VERTICAL MARKET, BY STREAMING DEVICE, 2017-2021 (USD BILLION)
    • TABLE 100 EUROPE: MEDIA & ENTERTAINMENT VERTICAL MARKET, BY STREAMING DEVICE, 2022-2027 (USD BILLION)
    • TABLE 101 EUROPE: EDUCATION & LEARNING VERTICAL MARKET, BY STREAMING DEVICE, 2017-2021 (USD BILLION)
    • TABLE 102 EUROPE: EDUCATION & LEARNING VERTICAL MARKET, BY STREAMING DEVICE, 2022-2027 (USD BILLION)
    • TABLE 103 EUROPE: GAMING VERTICAL MARKET, BY STREAMING DEVICE, 2017-2021 (USD BILLION)
    • TABLE 104 EUROPE: GAMING VERTICAL MARKET, BY STREAMING DEVICE, 2022-2027 (USD BILLION)
    • TABLE 105 EUROPE: SERVICE UTILITIES VERTICAL MARKET, BY STREAMING DEVICE, 2017-2021 (USD BILLION)
    • TABLE 106 EUROPE: SERVICE UTILITIES VERTICAL MARKET, BY STREAMING DEVICE, 2022-2027 (USD BILLION)
    • TABLE 107 EUROPE: OVER-THE-TOP SERVICES MARKET, BY COUNTRY/REGION, 2017-2021 (USD BILLION)
    • TABLE 108 EUROPE: OVER-THE-TOP SERVICES MARKET, BY COUNTRY/REGION, 2022-2027 (USD BILLION)
    • 10.3.3 UNITED KINGDOM
    • 10.3.4 GERMANY
    • 10.3.5 FRANCE
    • 10.3.6 ITALY
    • 10.3.7 SPAIN
    • 10.3.8 NORDIC REGION
    • 10.3.9 REST OF EUROPE
  • 10.4 ASIA PACIFIC
    • 10.4.1 ASIA PACIFIC: RECESSION IMPACT
    • 10.4.2 ASIA PACIFIC: MARKET DRIVERS
    • FIGURE 23 ASIA PACIFIC: MARKET SNAPSHOT
    • TABLE 109 ASIA PACIFIC: OVER-THE-TOP SERVICES MARKET, BY TYPE, 2017-2021 (USD BILLION)
    • TABLE 110 ASIA PACIFIC: OVER-THE-TOP SERVICES MARKET, BY TYPE, 2022-2027 (USD BILLION)
    • TABLE 111 ASIA PACIFIC: OVER-THE-TOP SERVICES MARKET, BY MONETIZATION MODEL, 2017-2021 (USD BILLION)
    • TABLE 112 ASIA PACIFIC: OVER-THE-TOP SERVICES MARKET, BY MONETIZATION MODEL, 2022-2027 (USD BILLION)
    • TABLE 113 ASIA PACIFIC: GAME STREAMING MARKET, BY MONETIZATION MODEL, 2017-2021 (USD BILLION)
    • TABLE 114 ASIA PACIFIC: GAME STREAMING MARKET, BY MONETIZATION MODEL, 2022-2027 (USD BILLION)
    • TABLE 115 ASIA PACIFIC: AUDIO STREAMING MARKET, BY MONETIZATION MODEL, 2017-2021 (USD BILLION)
    • TABLE 116 ASIA PACIFIC: AUDIO STREAMING MARKET, BY MONETIZATION MODEL, 2022-2027 (USD BILLION)
    • TABLE 117 ASIA PACIFIC: VIDEO STREAMING MARKET, BY MONETIZATION MODEL, 2017-2021 (USD BILLION)
    • TABLE 118 ASIA PACIFIC: VIDEO STREAMING MARKET, BY MONETIZATION MODEL, 2022-2027 (USD BILLION)
    • TABLE 119 ASIA PACIFIC: COMMUNICATION SERVICES MARKET, BY MONETIZATION MODEL, 2017-2021 (USD BILLION)
    • TABLE 120 ASIA PACIFIC: COMMUNICATION SERVICES MARKET, BY MONETIZATION MODEL, 2022-2027 (USD BILLION)
    • TABLE 121 ASIA PACIFIC: OVER-THE-TOP SERVICES MARKET, BY SERVICE VERTICAL, 2017-2021 (USD BILLION)
    • TABLE 122 ASIA PACIFIC: OVER-THE-TOP SERVICES MARKET, BY SERVICE VERTICAL, 2022-2027 (USD BILLION)
    • TABLE 123 ASIA PACIFIC: OVER-THE-TOP SERVICES MARKET, BY STREAMING DEVICE, 2017-2021 (USD BILLION)
    • TABLE 124 ASIA PACIFIC: OVER-THE-TOP SERVICES MARKET, BY STREAMING DEVICE, 2022-2027 (USD BILLION)
    • TABLE 125 ASIA PACIFIC: MEDIA & ENTERTAINMENT VERTICAL MARKET, BY STREAMING DEVICE, 2017-2021 (USD BILLION)
    • TABLE 126 ASIA PACIFIC: MEDIA & ENTERTAINMENT VERTICAL MARKET, BY STREAMING DEVICE, 2022-2027 (USD BILLION)
    • TABLE 127 ASIA PACIFIC: EDUCATION & LEARNING VERTICAL MARKET, BY STREAMING DEVICE, 2017-2021 (USD BILLION)
    • TABLE 128 ASIA PACIFIC: EDUCATION & LEARNING VERTICAL MARKET, BY STREAMING DEVICE, 2022-2027 (USD BILLION)
    • TABLE 129 ASIA PACIFIC: GAMING VERTICAL MARKET, BY STREAMING DEVICE, 2017-2021 (USD BILLION)
    • TABLE 130 ASIA PACIFIC: GAMING VERTICAL MARKET, BY STREAMING DEVICE, 2022-2027 (USD BILLION)
    • TABLE 131 ASIA PACIFIC: SERVICE UTILITIES VERTICAL MARKET, BY STREAMING DEVICE, 2017-2021 (USD BILLION)
    • TABLE 132 ASIA PACIFIC: SERVICE UTILITIES VERTICAL MARKET, BY STREAMING DEVICE, 2022-2027 (USD BILLION)
    • TABLE 133 ASIA PACIFIC: OVER-THE-TOP SERVICES MARKET, BY COUNTRY, 2017-2021 (USD BILLION)
    • TABLE 134 ASIA PACIFIC: OVER-THE-TOP SERVICES MARKET, BY COUNTRY, 2022-2027 (USD BILLION)
    • 10.4.3 CHINA
    • 10.4.4 JAPAN
    • 10.4.5 INDIA
    • 10.4.6 AUSTRALIA & NEW ZEALAND
    • 10.4.7 REST OF ASIA PACIFIC
  • 10.5 LATIN AMERICA
    • 10.5.1 LATIN AMERICA: RECESSION IMPACT
    • 10.5.2 LATIN AMERICA: MARKET DRIVERS
    • TABLE 135 LATIN AMERICA: OVER-THE-TOP SERVICES MARKET, BY TYPE, 2017-2021 (USD BILLION)
    • TABLE 136 LATIN AMERICA: OVER-THE-TOP SERVICES MARKET, BY TYPE, 2022-2027 (USD BILLION)
    • TABLE 137 LATIN AMERICA: OVER-THE-TOP SERVICES MARKET, BY MONETIZATION MODEL, 2017-2021 (USD BILLION)
    • TABLE 138 LATIN AMERICA: OVER-THE-TOP SERVICES MARKET, BY MONETIZATION MODEL, 2022-2027 (USD BILLION)
    • TABLE 139 LATIN AMERICA: GAME STREAMING MARKET, BY MONETIZATION MODEL, 2017-2021 (USD BILLION)
    • TABLE 140 LATIN AMERICA: GAME STREAMING MARKET, BY MONETIZATION MODEL, 2022-2027 (USD BILLION)
    • TABLE 141 LATIN AMERICA: AUDIO STREAMING MARKET, BY MONETIZATION MODEL, 2017-2021 (USD BILLION)
    • TABLE 142 LATIN AMERICA: AUDIO STREAMING MARKET, BY MONETIZATION MODEL, 2022-2027 (USD BILLION)
    • TABLE 143 LATIN AMERICA: VIDEO STREAMING MARKET, BY MONETIZATION MODEL, 2017-2021 (USD BILLION)
    • TABLE 144 LATIN AMERICA: VIDEO STREAMING MARKET, BY MONETIZATION MODEL, 2022-2027 (USD BILLION)
    • TABLE 145 LATIN AMERICA: COMMUNICATION SERVICES MARKET, BY MONETIZATION MODEL, 2017-2021 (USD BILLION)
    • TABLE 146 LATIN AMERICA: COMMUNICATION SERVICES MARKET, BY MONETIZATION MODEL, 2022-2027 (USD BILLION)
    • TABLE 147 LATIN AMERICA: OVER-THE-TOP SERVICES MARKET, BY SERVICE VERTICAL, 2017-2021 (USD BILLION)
    • TABLE 148 LATIN AMERICA: OVER-THE-TOP SERVICES MARKET, BY SERVICE VERTICAL, 2022-2027 (USD BILLION)
    • TABLE 149 LATIN AMERICA: OVER-THE-TOP SERVICES MARKET, BY STREAMING DEVICE, 2017-2021 (USD BILLION)
    • TABLE 150 LATIN AMERICA: OVER-THE-TOP SERVICES MARKET, BY STREAMING DEVICE, 2022-2027 (USD BILLION)
    • TABLE 151 LATIN AMERICA: MEDIA & ENTERTAINMENT VERTICAL MARKET, BY STREAMING DEVICE, 2017-2021 (USD BILLION)
    • TABLE 152 LATIN AMERICA: MEDIA & ENTERTAINMENT VERTICAL MARKET, BY STREAMING DEVICE, 2022-2027 (USD BILLION)
    • TABLE 153 LATIN AMERICA: EDUCATION & LEARNING VERTICAL MARKET, BY STREAMING DEVICE, 2017-2021 (USD BILLION)
    • TABLE 154 LATIN AMERICA: EDUCATION & LEARNING VERTICAL MARKET, BY STREAMING DEVICE, 2022-2027 (USD BILLION)
    • TABLE 155 LATIN AMERICA: GAMING VERTICAL MARKET, BY STREAMING DEVICE, 2017-2021 (USD BILLION)
    • TABLE 156 LATIN AMERICA: GAMING VERTICAL MARKET, BY STREAMING DEVICE, 2022-2027 (USD BILLION)
    • TABLE 157 LATIN AMERICA: SERVICE UTILITIES VERTICAL MARKET, BY STREAMING DEVICE, 2017-2021 (USD BILLION)
    • TABLE 158 LATIN AMERICA: SERVICE UTILITIES VERTICAL MARKET, BY STREAMING DEVICE, 2022-2027 (USD BILLION)
    • TABLE 159 LATIN AMERICA: OVER-THE-TOP SERVICES MARKET, BY COUNTRY, 2017-2021 (USD BILLION)
    • TABLE 160 LATIN AMERICA: OVER-THE-TOP SERVICES MARKET, BY COUNTRY, 2022-2027 (USD BILLION)
    • 10.5.3 MEXICO
    • 10.5.4 BRAZIL
    • 10.5.5 REST OF LATIN AMERICA
  • 10.6 MIDDLE EAST & AFRICA
    • 10.6.1 MIDDLE EAST & AFRICA: RECESSION IMPACT
    • 10.6.2 MIDDLE EAST: MARKET DRIVERS
    • 10.6.3 AFRICA: MARKET DRIVERS
    • TABLE 161 MIDDLE EAST & AFRICA: OVER-THE-TOP SERVICES MARKET, BY TYPE, 2017-2021 (USD BILLION)
    • TABLE 162 MIDDLE EAST & AFRICA: OVER-THE-TOP SERVICES MARKET, BY TYPE, 2022-2027 (USD BILLION)
    • TABLE 163 MIDDLE EAST & AFRICA: OVER-THE-TOP SERVICES MARKET, BY MONETIZATION MODEL, 2017-2021 (USD BILLION)
    • TABLE 164 MIDDLE EAST & AFRICA: OVER-THE-TOP SERVICES MARKET, BY MONETIZATION MODEL, 2022-2027 (USD BILLION)
    • TABLE 165 MIDDLE EAST & AFRICA: GAME STREAMING MARKET, BY MONETIZATION MODEL, 2017-2021 (USD BILLION)
    • TABLE 166 MIDDLE EAST & AFRICA: GAME STREAMING MARKET, BY MONETIZATION MODEL, 2022-2027 (USD BILLION)
    • TABLE 167 MIDDLE EAST & AFRICA: AUDIO STREAMING MARKET, BY MONETIZATION MODEL, 2017-2021 (USD BILLION)
    • TABLE 168 MIDDLE EAST & AFRICA: AUDIO STREAMING MARKET, BY MONETIZATION MODEL, 2022-2027 (USD BILLION)
    • TABLE 169 MIDDLE EAST & AFRICA: VIDEO STREAMING MARKET, BY MONETIZATION MODEL, 2017-2021 (USD BILLION)
    • TABLE 170 MIDDLE EAST & AFRICA: VIDEO STREAMING MARKET, BY MONETIZATION MODEL, 2022-2027 (USD BILLION)
    • TABLE 171 MIDDLE EAST & AFRICA: COMMUNICATION SERVICES MARKET, BY MONETIZATION MODEL, 2017-2021 (USD BILLION)
    • TABLE 172 MIDDLE EAST & AFRICA: COMMUNICATION SERVICES MARKET, BY MONETIZATION MODEL, 2022-2027 (USD BILLION)
    • TABLE 173 MIDDLE EAST & AFRICA: OVER-THE-TOP SERVICES MARKET, BY SERVICE VERTICAL, 2017-2021 (USD BILLION)
    • TABLE 174 MIDDLE EAST & AFRICA: OVER-THE-TOP SERVICES MARKET, BY SERVICE VERTICAL, 2022-2027 (USD BILLION)
    • TABLE 175 MIDDLE EAST & AFRICA: OVER-THE-TOP SERVICES MARKET, BY STREAMING DEVICE, 2017-2021 (USD BILLION)
    • TABLE 176 MIDDLE EAST & AFRICA: OVER-THE-TOP SERVICES MARKET, BY STREAMING DEVICE, 2022-2027 (USD BILLION)
    • TABLE 177 MIDDLE EAST & AFRICA: MEDIA & ENTERTAINMENT VERTICAL MARKET, BY STREAMING DEVICE, 2017-2021 (USD BILLION)
    • TABLE 178 MIDDLE EAST & AFRICA: MEDIA & ENTERTAINMENT VERTICAL MARKET, BY STREAMING DEVICE, 2022-2027 (USD BILLION)
    • TABLE 179 MIDDLE EAST & AFRICA: EDUCATION & LEARNING VERTICAL MARKET, BY STREAMING DEVICE, 2017-2021 (USD BILLION)
    • TABLE 180 MIDDLE EAST & AFRICA: EDUCATION & LEARNING VERTICAL MARKET, BY STREAMING DEVICE, 2022-2027 (USD BILLION)
    • TABLE 181 MIDDLE EAST & AFRICA: GAMING VERTICAL MARKET, BY STREAMING DEVICE, 2017-2021 (USD BILLION)
    • TABLE 182 MIDDLE EAST & AFRICA: GAMING VERTICAL MARKET, BY STREAMING DEVICE, 2022-2027 (USD BILLION)
    • TABLE 183 MIDDLE EAST & AFRICA: SERVICE UTILITIES VERTICAL MARKET, BY STREAMING DEVICE, 2017-2021 (USD BILLION)
    • TABLE 184 MIDDLE EAST & AFRICA: SERVICE UTILITIES VERTICAL MARKET, BY STREAMING DEVICE, 2022-2027 (USD BILLION)
    • TABLE 185 MIDDLE EAST & AFRICA: OVER-THE-TOP SERVICES MARKET, BY COUNTRY, 2017-2021 (USD BILLION)
    • TABLE 186 MIDDLE EAST & AFRICA: OVER-THE-TOP SERVICES MARKET, BY COUNTRY, 2022-2027 (USD BILLION)
    • 10.6.4 KINGDOM OF SAUDI ARABIA
    • 10.6.5 UNITED ARAB EMIRATES
    • 10.6.6 SOUTH AFRICA
    • 10.6.7 REST OF THE MIDDLE EAST & AFRICA

11 COMPETITIVE LANDSCAPE

  • 11.1 OVERVIEW
    • TABLE 187 KEY DEVELOPMENTS BY LEADING PLAYERS IN OVER-THE-TOP SERVICES MARKET, 2021-2022
  • 11.2 COMPETITIVE SCENARIO
    • TABLE 188 MARKET EVALUATION FRAMEWORK, 2019-2022
    • 11.2.1 NEW PRODUCT LAUNCHES
    • TABLE 189 NEW PRODUCT LAUNCHES, 2021
    • 11.2.2 DEALS
    • TABLE 190 DEALS, 2020-2022

12 COMPANY PROFILES

(Business Overview, Products/Solutions/Services Offered, Recent Developments, MnM view (Key strengths/Right to win, Strategic choices made, Weakness/competitive threats)*

  • 12.1 NETFLIX
    • TABLE 191 NETFLIX: BUSINESS OVERVIEW
    • FIGURE 24 NETFLIX: COMPANY SNAPSHOT
    • TABLE 192 NETFLIX: NEW PRODUCT LAUNCHES
    • TABLE 193 NETFLIX: DEALS
  • 12.2 AMAZON
    • TABLE 194 AMAZON: BUSINESS OVERVIEW
    • FIGURE 25 AMAZON: COMPANY SNAPSHOT
    • TABLE 195 AMAZON: DEALS
  • 12.3 GOOGLE
    • TABLE 196 ALPHABET: BUSINESS OVERVIEW
    • FIGURE 26 ALPHABET: COMPANY SNAPSHOT
    • TABLE 197 GOOGLE: DEALS
  • 12.4 APPLE
    • TABLE 198 APPLE: BUSINESS OVERVIEW
    • FIGURE 27 APPLE: COMPANY SNAPSHOT
    • TABLE 199 APPLE: NEW PRODUCT LAUNCHES
    • TABLE 200 APPLE: DEALS
  • 12.5 META
    • TABLE 201 META: COMPANY SNAPSHOT
    • FIGURE 28 META: COMPANY SNAPSHOT
    • TABLE 202 META: NEW PRODUCT LAUNCHES
    • TABLE 203 META: DEALS
  • 12.6 HBO
    • TABLE 204 HBO: BUSINESS OVERVIEW
    • FIGURE 29 WARNER BROS. DISCOVERY: COMPANY SNAPSHOT
    • TABLE 205 HBO: DEALS
  • 12.7 THE WALT DISNEY COMPANY
    • TABLE 206 THE WALT DISNEY COMPANY: BUSINESS OVERVIEW
    • FIGURE 30 THE WALT DISNEY COMPANY: COMPANY SNAPSHOT
    • TABLE 207 THE WALT DISNEY COMPANY: DEALS
  • 12.8 INDIEFLIX
    • TABLE 208 INDIEFLIX: BUSINESS OVERVIEW
  • 12.9 FANDANGO MEDIA
    • TABLE 209 FANDANGO MEDIA: BUSINESS OVERVIEW
  • 12.10 ROKU
    • TABLE 210 ROKU: BUSINESS OVERVIEW
    • FIGURE 31 ROKU: COMPANY SNAPSHOT
    • TABLE 211 ROKU: NEW PRODUCT LAUNCHES
    • TABLE 212 ROKU: DEALS
  • 12.11 TENCENT
    • TABLE 213 TENCENT: BUSINESS OVERVIEW
    • FIGURE 32 TENCENT: COMPANY SNAPSHOT
    • TABLE 214 TENCENT: DEALS
  • 12.12 RAKUTEN
    • TABLE 215 RAKUTEN: BUSINESS OVERVIEW
    • FIGURE 33 RAKUTEN: COMPANY SNAPSHOT
    • TABLE 216 RAKUTEN: DEALS
  • 12.13 KAKAO
    • TABLE 217 KAKAO: BUSINESS OVERVIEW
    • FIGURE 34 KAKAO: COMPANY SNAPSHOT
    • TABLE 218 KAKAO: DEALS
  • Details on Business Overview, Products/Solutions/Services Offered, Recent Developments, MnM view (Key strengths/Right to win, Strategic choices made, Weakness/competitive threats)* might not be captured in case of unlisted companies.

13 APPENDIX

  • 13.1 DISCUSSION GUIDE
  • 13.2 KNOWLEDGESTORE: MARKETSANDMARKETS' SUBSCRIPTION PORTAL
  • 13.3 RELATED REPORTS
  • 13.4 AUTHOR DETAILS