OTT（Over The Top）デバイス・サービスの世界市場規模調査・予測：タイプ別、デバイス別、サービス別、OTTビジネスモデル別、プラットフォーム別、地域別分析（2023年～2030年）

世界のOTT（Over The Top）デバイス・サービス市場は、2022年に約1,905億米ドルと評価され、予測期間2023年～2030年には24.3%以上の健全な成長率で成長すると予測されています。

OTT（Over The Top）デバイス・サービスとは、顧客に一般的なケーブルテレビや衛星放送の有料サービスを契約させることなく、インターネット経由でオーディオ、ビデオ、その他の素材を伝送する機器、ソフトウェア、サービスのエコシステムを指します。ケーブル、放送、その他の伝統的な配信チャンネルをバイパスし、インターネット経由で直接ストリーミングメディアコンテンツを視聴者に提供するシステムで構成されます。世界のOTT（Over The Top）デバイス・サービス市場は、メディア・娯楽産業の大幅な拡大、スマート機器での高画質ストリーミングビデオ需要の増加、OTTサービスプロバイダーによる音声コマンドコントロール、ジェスチャー入力などの革新的技術の展開といった要因によって拡大しており、これが主要な業界促進要因となっています。

ユニークで魅力的なコラボレーションを確立するために、プロデューサーはOTTプラットフォームと協力しています。音声コマンド制御、ジェスチャー入力、その他の先進技術は、ユーザー体験を向上させ、サービスをより魅力的でユーザーフレンドリーにするOTT機器に統合されつつあります。OTTサービスプロバイダーによるAIアプリケーションは、市場成長の可能性を秘めた大きな動向です。AIはユーザーの嗜好を分析し、オーダーメイドのプレミアムコンテンツを提供するために活用されています。HuluやAmazon Primeを含むいくつかの業界参加者は、従来のものと比べてコストを抑えてリニアチャンネルを提供する「ライト有料テレビ」サービスを導入しています。例えば、アマゾン・ドット・コム社のプライムビデオ配信プラットフォームの利用者は、2022年に、わずかな料金で、既存の契約に加えてテレビチャンネルを契約できるようになりました。OTT加入者数は、業界各社によるこうした取り組みの結果、近年大幅に増加しています。携帯性の動向と、小型のプラグアンドプレイOTTデバイスの使用の増加、およびOTT（Over-The-Top）通信サービスがインターネットを介して機能し、一般的にユーザーにデータ制限や活動制限を課さないという事実が、貴重な市場機会の開拓に大きな役割を果たしています。さらに、新興諸国におけるモバイルビデオ視聴者の増加により、この地域の主要OTTサービスプロバイダーはモバイルベースのサブスクリプションモデルを展開できるようになりました。この要素も、さらなる市場機会を生み出す可能性が高いです。しかし、正規のストリーミングメディア事業者やコンテンツ制作者は、違法コピーの結果として損失を被ります。知的コンテンツの無許可配信は、多額の金銭的損害をもたらす可能性があり、2023年～2030年の予測期間を通じて市場に影響を与える可能性があります。

OTT（Over The Top）デバイス・サービスの世界市場調査において考慮した主要地域は、アジア太平洋、北米、欧州、ラテンアメリカ、中東・アフリカです。北米は2022年の市場を独占しました。同地域の好調は、米国やカナダなどの先進経済諸国が新技術に多額の投資と開発を行っていることに起因しています。また、同地域はインターネットやスマートフォンの普及率も高く、市場のプラス成長に寄与するものと思われます。さらに、同地域のインターネットサービスプロバイダーは、増え続けるデータトラフィックをサポートするため、最新かつ信頼性の高いネットワークインフラへの必要な投資を行っています。アジア太平洋地域は、OTT（Over The Top）デバイス市場において最も急成長する地域と予想されます。国際的なOTTサービスプロバイダーは、ユーザーの間で高まる定額制OTTの人気を利用しようと、この地域に多額の資金を投入しています。加入者数が着実に増加していることから、中国やインドなどの国々は地域収入への貢献度がトップクラスとなっています。

本調査の目的は、近年のさまざまなセグメントと国の市場規模を明らかにし、今後数年間の市場規模を予測することです。本レポートは、調査対象国における産業の質的・量的側面の両方を盛り込むよう設計されています。

また、市場の将来的な成長を規定する促進要因や課題などの重要な側面に関する詳細情報も提供しています。さらに、主要企業の競合情勢や製品提供の詳細な分析とともに、利害関係者が投資するためのミクロ市場における潜在的な機会も組み込んでいます。

目次

第1章 エグゼクティブサマリー

第2章 世界のOTT（Over The Top）デバイス・サービス市場の定義と範囲

• 調査目的
• 市場の定義と範囲
  • 業界の進化
  • 調査範囲
• 調査対象年
• 通貨換算レート

第3章 世界のOTT（Over The Top）デバイス・サービス市場力学

• OTTデバイス・サービス市場の影響分析（2023年～2030年）
  • 市場促進要因
    • スマートデバイス上での高画質ストリーミングビデオの需要増加
    • OTTサービスプロバイダーによる革新的技術の展開
    • 通信インフラの進化とインターネット普及率の向上
  • 市場の課題
    • 海賊版コンテンツの蔓延による需要の減少
  • 市場機会
    • OTT市場の拡大により、視聴者分析を利用してカスタマイズされたコンテンツを提供する企業は差別化を図ることができます。
    • スマートデバイスの増加により、OTTデバイスやサービスの需要が拡大

第4章 世界のOTT（Over The Top）デバイス・サービス市場の産業分析

• ポーターのファイブフォースモデル
  • 供給企業の交渉力
  • 買い手の交渉力
  • 新規参入業者の脅威
  • 代替品の脅威
  • 競争企業間の敵対関係
• ポーターのファイブフォース影響分析
• PEST分析
  • 政治
  • 経済
  • 社会
  • 技術
  • 環境
  • 法律
• 主な投資機会
• 主要成功戦略
• COVID-19影響分析
• 破壊的動向
• 業界専門家の視点
• アナリストの結論・提言

第5章 OTT（Over The Top）デバイス・サービスの世界市場：タイプ別

• 市場スナップショット
• OTTデバイス・サービスの世界市場：タイプ別、実績 - ポテンシャル分析
• OTTデバイス・サービスの世界市場：タイプ別、推定・予測（2023年～2030年）
• OTTデバイス・サービス市場：サブセグメント分析
  • OTTサービス
  • OTTデバイス

第6章 OTT（Over The Top）デバイス・サービスの世界市場：デバイス別

• 市場スナップショット
• OTTデバイス・サービスの世界市場：デバイス別、実績 - ポテンシャル分析
• OTTデバイス・サービスの世界市場：デバイス別、推定・予測（2023年～2030年）
• OTTデバイス・サービス市場：サブセグメント分析
  • ストリーミングメディアプレーヤー
  • ストリーミングスティック

第7章 OTT（Over The Top）デバイス・サービスの世界市場：サービス別

• 市場スナップショット
• OTTデバイス・サービスの世界市場：サービス別、実績 - ポテンシャル分析
• OTTデバイス・サービスの世界市場：サービス別、推定・予測（2023年～2030年）
• OTTデバイス・サービス市場：サブセグメント分析
  • OTTメディアサービス
  • OTT通信サービス

第8章 OTT（Over The Top）デバイス・サービスの世界市場：OTTビジネスモデル別

• 市場スナップショット
• OTTデバイス・サービスの世界市場：OTTビジネスモデル別、実績 - ポテンシャル分析
• OTTデバイス・サービスの世界市場：OTTビジネスモデル別、推計・予測（2023年～2030年）
• OTTデバイス・サービス市場：サブセグメント分析
  • AVOD（広告ベースのビデオオンデマンド）
  • SVOD（サブスクリプションビデオオンデマンド）
  • TVOD（トランザクション型ビデオ・オン・デマンド）

第9章 OTT（Over The Top）デバイス・サービスの世界市場：プラットフォーム別

• 市場スナップショット
• OTTデバイス・サービスの世界市場：プラットフォーム別、実績 - ポテンシャル分析
• OTTデバイス・サービスの世界市場：プラットフォーム別、推計・予測（2023年～2030年）
• OTTデバイス・サービス市場：サブセグメント分析
  • スマートフォン
  • スマートテレビとセットトップボックス
  • デスクトップとラップトップ
  • その他

第10章 OTT（Over The Top）デバイス・サービスの世界市場：地域別分析

• 主要国
• 主な新興国
• 市場スナップショット：地域別
• 北米
  • 米国
    • 推定・予測：タイプ別（2023年～2030年）
    • 推定・予測：デバイス別（2023年～2030年）
    • 推定・予測：サービス別（2023年～2030年）
    • 推定・予測：OTTビジネスモデル別（2023年～2030年）
    • 推定・予測：プラットフォーム別（2023年～2030年）
  • カナダ
• 欧州
  • 英国
  • ドイツ
  • フランス
  • スペイン
  • イタリア
  • その他欧州
• アジア太平洋
  • 中国
  • インド
  • 日本
  • オーストラリア
  • 韓国
  • その他アジア太平洋
• ラテンアメリカ
  • ブラジル
  • メキシコ
• 中東・アフリカ
  • サウジアラビア
  • 南アフリカ
  • その他中東・アフリカ

第11章 競合情報

• 主要企業のSWOT分析
• 主要市場戦略
• 企業プロファイル
  • Disney+Hotstar
    • 主要情報
    • 概要
    • 財務（データの入手可能性による）
    • 製品概要
    • 最近の動向
  • Google LLC
  • Amazon.com, Inc.
  • Limelight Networks Inc.
  • Netflix, Inc.
  • Roku, Inc.
  • WarnerMedia Direct, LLC（HBO Max）
  • Hulu, LLC
  • Tencent Holdings Ltd.
  • Akamai Technologies

第12章 調査プロセス

• 調査プロセス
  • データマイニング
  • 分析
  • 市場推定
  • 検証
  • 出版
• 調査属性
• 調査前提条件

LIST OF TABLES

• TABLE 1. Global Over The Top (OTT) Devices And Services Market, report scope
• TABLE 2. Global Over The Top (OTT) Devices And Services Market estimates & forecasts by Region 2023-2030 (USD Billion)
• TABLE 3. Global Over The Top (OTT) Devices And Services Market estimates & forecasts by Type 2023-2030 (USD Billion)
• TABLE 4. Global Over The Top (OTT) Devices And Services Market estimates & forecasts by Devices 2023-2030 (USD Billion)
• TABLE 5. Global Over The Top (OTT) Devices And Services Market estimates & forecasts by Services 2023-2030 (USD Billion)
• TABLE 6. Global Over The Top (OTT) Devices And Services Market estimates & forecasts by OTT Business model 2023-2030 (USD Billion)
• TABLE 7. Global Over The Top (OTT) Devices And Services Market estimates & forecasts by Platform 2023-2030 (USD Billion)
• TABLE 8. Global Over The Top (OTT) Devices And Services Market by segment, estimates & forecasts, 2023-2030 (USD Billion)
• TABLE 9. Global Over The Top (OTT) Devices And Services Market by region, estimates & forecasts, 2023-2030 (USD Billion)
• TABLE 10. Global Over The Top (OTT) Devices And Services Market by segment, estimates & forecasts, 2023-2030 (USD Billion)
• TABLE 11. Global Over The Top (OTT) Devices And Services Market by region, estimates & forecasts, 2023-2030 (USD Billion)
• TABLE 12. Global Over The Top (OTT) Devices And Services Market by segment, estimates & forecasts, 2023-2030 (USD Billion)
• TABLE 13. Global Over The Top (OTT) Devices And Services Market by region, estimates & forecasts, 2023-2030 (USD Billion)
• TABLE 14. Global Over The Top (OTT) Devices And Services Market by segment, estimates & forecasts, 2023-2030 (USD Billion)
• TABLE 15. Global Over The Top (OTT) Devices And Services Market by region, estimates & forecasts, 2023-2030 (USD Billion)
• TABLE 16. Global Over The Top (OTT) Devices And Services Market by segment, estimates & forecasts, 2023-2030 (USD Billion)
• TABLE 17. Global Over The Top (OTT) Devices And Services Market by region, estimates & forecasts, 2023-2030 (USD Billion)
• TABLE 18. U.S. Over The Top (OTT) Devices And Services Market estimates & forecasts, 2023-2030 (USD Billion)
• TABLE 19. U.S. Over The Top (OTT) Devices And Services Market estimates & forecasts by segment 2023-2030 (USD Billion)
• TABLE 20. U.S. Over The Top (OTT) Devices And Services Market estimates & forecasts by segment 2023-2030 (USD Billion)
• TABLE 21. Canada Over The Top (OTT) Devices And Services Market estimates & forecasts, 2023-2030 (USD Billion)
• TABLE 22. Canada Over The Top (OTT) Devices And Services Market estimates & forecasts by segment 2023-2030 (USD Billion)
• TABLE 23. Canada Over The Top (OTT) Devices And Services Market estimates & forecasts by segment 2023-2030 (USD Billion)
• TABLE 24. UK Over The Top (OTT) Devices And Services Market estimates & forecasts, 2023-2030 (USD Billion)
• TABLE 25. UK Over The Top (OTT) Devices And Services Market estimates & forecasts by segment 2023-2030 (USD Billion)
• TABLE 26. UK Over The Top (OTT) Devices And Services Market estimates & forecasts by segment 2023-2030 (USD Billion)
• TABLE 27. Germany Over The Top (OTT) Devices And Services Market estimates & forecasts, 2023-2030 (USD Billion)
• TABLE 28. Germany Over The Top (OTT) Devices And Services Market estimates & forecasts by segment 2023-2030 (USD Billion)
• TABLE 29. Germany Over The Top (OTT) Devices And Services Market estimates & forecasts by segment 2023-2030 (USD Billion)
• TABLE 30. France Over The Top (OTT) Devices And Services Market estimates & forecasts, 2023-2030 (USD Billion)
• TABLE 31. France Over The Top (OTT) Devices And Services Market estimates & forecasts by segment 2023-2030 (USD Billion)
• TABLE 32. France Over The Top (OTT) Devices And Services Market estimates & forecasts by segment 2023-2030 (USD Billion)
• TABLE 33. Italy Over The Top (OTT) Devices And Services Market estimates & forecasts, 2023-2030 (USD Billion)
• TABLE 34. Italy Over The Top (OTT) Devices And Services Market estimates & forecasts by segment 2023-2030 (USD Billion)
• TABLE 35. Italy Over The Top (OTT) Devices And Services Market estimates & forecasts by segment 2023-2030 (USD Billion)
• TABLE 36. Spain Over The Top (OTT) Devices And Services Market estimates & forecasts, 2023-2030 (USD Billion)
• TABLE 37. Spain Over The Top (OTT) Devices And Services Market estimates & forecasts by segment 2023-2030 (USD Billion)
• TABLE 38. Spain Over The Top (OTT) Devices And Services Market estimates & forecasts by segment 2023-2030 (USD Billion)
• TABLE 39. RoE Over The Top (OTT) Devices And Services Market estimates & forecasts, 2023-2030 (USD Billion)
• TABLE 40. RoE Over The Top (OTT) Devices And Services Market estimates & forecasts by segment 2023-2030 (USD Billion)
• TABLE 41. RoE Over The Top (OTT) Devices And Services Market estimates & forecasts by segment 2023-2030 (USD Billion)
• TABLE 42. China Over The Top (OTT) Devices And Services Market estimates & forecasts, 2023-2030 (USD Billion)
• TABLE 43. China Over The Top (OTT) Devices And Services Market estimates & forecasts by segment 2023-2030 (USD Billion)
• TABLE 44. China Over The Top (OTT) Devices And Services Market estimates & forecasts by segment 2023-2030 (USD Billion)
• TABLE 45. India Over The Top (OTT) Devices And Services Market estimates & forecasts, 2023-2030 (USD Billion)
• TABLE 46. India Over The Top (OTT) Devices And Services Market estimates & forecasts by segment 2023-2030 (USD Billion)
• TABLE 47. India Over The Top (OTT) Devices And Services Market estimates & forecasts by segment 2023-2030 (USD Billion)
• TABLE 48. Japan Over The Top (OTT) Devices And Services Market estimates & forecasts, 2023-2030 (USD Billion)
• TABLE 49. Japan Over The Top (OTT) Devices And Services Market estimates & forecasts by segment 2023-2030 (USD Billion)
• TABLE 50. Japan Over The Top (OTT) Devices And Services Market estimates & forecasts by segment 2023-2030 (USD Billion)
• TABLE 51. South Korea Over The Top (OTT) Devices And Services Market estimates & forecasts, 2023-2030 (USD Billion)
• TABLE 52. South Korea Over The Top (OTT) Devices And Services Market estimates & forecasts by segment 2023-2030 (USD Billion)
• TABLE 53. South Korea Over The Top (OTT) Devices And Services Market estimates & forecasts by segment 2023-2030 (USD Billion)
• TABLE 54. Australia Over The Top (OTT) Devices And Services Market estimates & forecasts, 2023-2030 (USD Billion)
• TABLE 55. Australia Over The Top (OTT) Devices And Services Market estimates & forecasts by segment 2023-2030 (USD Billion)
• TABLE 56. Australia Over The Top (OTT) Devices And Services Market estimates & forecasts by segment 2023-2030 (USD Billion)
• TABLE 57. RoAPAC Over The Top (OTT) Devices And Services Market estimates & forecasts, 2023-2030 (USD Billion)
• TABLE 58. RoAPAC Over The Top (OTT) Devices And Services Market estimates & forecasts by segment 2023-2030 (USD Billion)
• TABLE 59. RoAPAC Over The Top (OTT) Devices And Services Market estimates & forecasts by segment 2023-2030 (USD Billion)
• TABLE 60. Brazil Over The Top (OTT) Devices And Services Market estimates & forecasts, 2023-2030 (USD Billion)
• TABLE 61. Brazil Over The Top (OTT) Devices And Services Market estimates & forecasts by segment 2023-2030 (USD Billion)
• TABLE 62. Brazil Over The Top (OTT) Devices And Services Market estimates & forecasts by segment 2023-2030 (USD Billion)
• TABLE 63. Mexico Over The Top (OTT) Devices And Services Market estimates & forecasts, 2023-2030 (USD Billion)
• TABLE 64. Mexico Over The Top (OTT) Devices And Services Market estimates & forecasts by segment 2023-2030 (USD Billion)
• TABLE 65. Mexico Over The Top (OTT) Devices And Services Market estimates & forecasts by segment 2023-2030 (USD Billion)
• TABLE 66. RoLA Over The Top (OTT) Devices And Services Market estimates & forecasts, 2023-2030 (USD Billion)
• TABLE 67. RoLA Over The Top (OTT) Devices And Services Market estimates & forecasts by segment 2023-2030 (USD Billion)
• TABLE 68. RoLA Over The Top (OTT) Devices And Services Market estimates & forecasts by segment 2023-2030 (USD Billion)
• TABLE 69. Saudi Arabia Over The Top (OTT) Devices And Services Market estimates & forecasts, 2023-2030 (USD Billion)
• TABLE 70. South Africa Over The Top (OTT) Devices And Services Market estimates & forecasts by segment 2023-2030 (USD Billion)
• TABLE 71. RoMEA Over The Top (OTT) Devices And Services Market estimates & forecasts by segment 2023-2030 (USD Billion)
• TABLE 72. List of secondary sources, used in the study of Global Over The Top (OTT) Devices And Services Market
• TABLE 73. List of primary sources, used in the study of Global Over The Top (OTT) Devices And Services Market
• TABLE 74. Years considered for the study
• TABLE 75. Exchange rates considered

List of tables and figures are dummy in nature, final lists may vary in the final deliverable

LIST OF FIGURES

• FIG 1. Global Over The Top (OTT) Devices And Services Market, research methodology
• FIG 2. Global Over The Top (OTT) Devices And Services Market, Market estimation techniques
• FIG 3. Global Market size estimates & forecast methods
• FIG 4. Global Over The Top (OTT) Devices And Services Market, key trends 2023
• FIG 5. Global Over The Top (OTT) Devices And Services Market, growth prospects 2023-2030
• FIG 6. Global Over The Top (OTT) Devices And Services Market, porters 5 force model
• FIG 7. Global Over The Top (OTT) Devices And Services Market, pest analysis
• FIG 8. Global Over The Top (OTT) Devices And Services Market, value chain analysis
• FIG 9. Global Over The Top (OTT) Devices And Services Market by segment, 2023 & 2030 (USD Billion)
• FIG 10. Global Over The Top (OTT) Devices And Services Market by segment, 2023 & 2030 (USD Billion)
• FIG 11. Global Over The Top (OTT) Devices And Services Market by segment, 2023 & 2030 (USD Billion)
• FIG 12. Global Over The Top (OTT) Devices And Services Market by segment, 2023 & 2030 (USD Billion)
• FIG 13. Global Over The Top (OTT) Devices And Services Market by segment, 2023 & 2030 (USD Billion)
• FIG 14. Global Over The Top (OTT) Devices And Services Market, regional snapshot 2023 & 2030
• FIG 15. North America Over The Top (OTT) Devices And Services Market 2023 & 2030 (USD Billion)
• FIG 16. Europe Over The Top (OTT) Devices And Services Market 2023 & 2030 (USD Billion)
• FIG 17. Asia pacific Over The Top (OTT) Devices And Services Market 2023 & 2030 (USD Billion)
• FIG 18. Latin America Over The Top (OTT) Devices And Services Market 2023 & 2030 (USD Billion)
• FIG 19. Middle East & Africa Over The Top (OTT) Devices And Services Market 2023 & 2030 (USD Billion)

List of tables and figures are dummy in nature, final lists may vary in the final deliverable

Global Over The Top (OTT) Devices And Services Market is valued at approximately USD 190.5 billion in 2022 and is anticipated to grow with a healthy growth rate of more than 24.3% during the forecast period 2023-2030. OTT (Over-the-Top) Devices and Services refers to the ecosystem of gear, software, and services that transmit audio, video, and other material via the internet without forcing customers to sign up for a typical cable or satellite pay-TV service. It comprises systems that bypass cable, broadcast, and other traditional distribution channels to give viewers with streaming media content directly via the internet. The Global Over The Top (OTT) Devices And Services Market is expanding because of factors such as significant expansion of the media and entertainment industries, increasing demand for high-quality streaming video on smart devices and deployment of innovative technologies by OTT service providers, such as voice command control, gesture input, and others, is a major industry driver.

To establish unique and fascinating collaborations, the producers are working with OTT platforms. Voice command control, gesture input, and other advanced technologies are being integrated into OTT devices which improves the user experience, making services more appealing and user-friendly. AI application by OTT service providers is a major trend with enormous market growth potential. AI is utilized to analyze user preferences and to provide tailored and premium content. Several industry participants, including Hulu and Amazon Prime, are introducing "lite pay-TV" services to provide linear channels at a reduced cost in comparison to traditional ones. For example, TV channel subscriptions on top of an existing subscription were made available to users of Amazon.com Inc.'s Prime video subscription platform in 2022 for a nominal price. The OTT subscriber base has grown significantly in recent years as a result of these initiatives by industry players. The trend of portability, combined with increased use of small-sized plug-and-play OTT devices and the fact that Over-The-Top (OTT) communication services function via the internet and typically do not impose data or activity limits on their users is playing a great role in developing valuable market opportunities. Furthermore, rising mobile video viewership in developing countries has allowed top OTT service providers in the region to deploy mobile-based subscription models. This element is also likely to generate additional market opportunities. However, Legitimate streaming media businesses and content creators lose money as a result of piracy. Distribution of intellectual content without authorization can result in large financial damages which can affect the market throughout the forecast period of 2023-2030.

The key regions considered for the Global Over The Top (OTT) Devices And Services Market study includes Asia Pacific, North America, Europe, Latin America, and Middle East & Africa. North America dominated the market in 2022. The region's do can be attributed to industrialized economies such as the United States and Canada investing heavily in and developing new technology. The region also has a high degree of Internet and smartphone adoption, which should contribute to positive market growth. Furthermore, internet service providers in the region are making the necessary investments in modern and dependable network infrastructure to support the region's ever-increasing data traffic. Asia-Pacific is expected to be the fastest growing region for the Over-The-Top Devices And Services Market International OTT service providers have poured a lot of money into the area in an attempt to take advantage of the growing popularity of subscription OTT among users. Due to the steadily increasing number of subscribers, nations such as China and India are among the top contributors to regional income.

Major market player included in this report are:

• Disney + Hotstar
• Google LLC
• Amazon.com, Inc.
• Limelight Networks Inc.
• Netflix, Inc.
• Roku, Inc.
• WarnerMedia Direct, LLC (HBO Max)
• Hulu, LLC
• Tencent Holdings Ltd.
• Akamai Technologies

Recent Developments in the Market:

• In May 2023, Jio Fibre and OTTplay Premium partnered to give Jio Set-Top Box customers 19 OTTs. OTTplay Premium is well-known for its diverse and high-quality content, which is meant to provide users with a personalized, smooth, and premium streaming experience. Customers with Jio set-top boxes could use this connection to download the OTTplay app from the Jio Store and gain access to popular OTT platforms such as Sony Liv, Zee5, Lionsgate, FanCode, and 15 more all under one roof.
• In October 2022, Vislink announced and unveiled a new collaboration with sports OTT provider StreamViral as part of their exposition. Vislink, a major provider of broadcast live streaming production technology, provided an OTT playout and distribution infrastructure to go along with its AI cameras, which are capable of producing thrilling sports productions without requiring live camera operators.

Global Over The Top (OTT) Devices And Services Market Report Scope:

• Historical Data - 2021 - 2022
• Base Year for Estimation - 2022
• Forecast period - 2023-2030
• Report Coverage - Revenue forecast, Company Ranking, Competitive Landscape, Growth factors, and Trends
• Segments Covered -Type, Devices, Services, OTT Business model, Platform, Region
• Regional Scope - North America; Europe; Asia Pacific; Latin America; Middle East & Africa
• Customization Scope - Free report customization (equivalent up to 8 analyst's working hours) with purchase. Addition or alteration to country, regional & segment scope*

The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within countries involved in the study.

The report also caters detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, it also incorporates potential opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:

By Type:

• OTT Services
• OTT Devices

By Devices:

• Streaming Media Players
• Streaming Sticks

By Services:

• OTT Media Services
• OTT Communication Services

By OTT Business Model:

• AVOD (Ad-based Video on Demand)
• SVOD (Subscription Video on Demand)
• TVOD (Transactional Video on Demand)

By Platform:

• Smart Phones
• Smart TVs & Set-top Box
• Desktop & Laptop
• Others

By Region:

• North America
• U.S.
• Canada
• Europe
• UK
• Germany
• France
• Spain
• Italy
• ROE
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• RoAPAC
• Latin America
• Brazil
• Mexico
• Middle East & Africa
• Saudi Arabia
• South Africa
• Rest of Middle East & Africa

Table of Contents

Chapter 1. Executive Summary

• 1.1. Market Snapshot
• 1.2. Global & Segmental Market Estimates & Forecasts, 2023-2030 (USD Billion)
  • 1.2.1. Global Over The Top (OTT) Devices And Services Market, by Region, 2023-2030 (USD Billion)
  • 1.2.2. Global Over The Top (OTT) Devices And Services Market, by Type, 2023-2030 (USD Billion)
  • 1.2.3. Global Over The Top (OTT) Devices And Services Market, by Devices, 2023-2030 (USD Billion)
  • 1.2.4. Global Over The Top (OTT) Devices And Services Market, by Services, 2023-2030 (USD Billion)
  • 1.2.5. Global Over The Top (OTT) Devices And Services Market, by OTT Business model, 2023-2030 (USD Billion)
  • 1.2.6. Global Over The Top (OTT) Devices And Services Market, by Platform, 2023-2030 (USD Billion)
• 1.3. Key Trends
• 1.4. Estimation Methodology
• 1.5. Research Assumption

Chapter 2. Global Over The Top (OTT) Devices And Services Market Definition and Scope

• 2.1. Objective of the Study
• 2.2. Market Definition & Scope
  • 2.2.1. Industry Evolution
  • 2.2.2. Scope of the Study
• 2.3. Years Considered for the Study
• 2.4. Currency Conversion Rates

Chapter 3. Global Over The Top (OTT) Devices And Services Market Dynamics

• 3.1. Over The Top (OTT) Devices And Services Market Impact Analysis (2023-2030)
  • 3.1.1. Market Drivers
    • 3.1.1.1. Increasing demand for high-quality streaming video on smart-devices
    • 3.1.1.2. Deployment of innovative technologies by OTT service providers
    • 3.1.1.3. Advancements in communication infrastructure and increased internet penetration
  • 3.1.2. Market Challenges
    • 3.1.2.1. Producers face reduced demand due to rising prevalence of pirated content
  • 3.1.3. Market Opportunities
    • 3.1.3.1. Rising OTT market help companies using viewer analytics for customized content stand out in differentiation.
    • 3.1.3.2. Increase in number of smart devices leverages demand for OTT devices and services

Chapter 4. Global Over The Top (OTT) Devices And Services Market Industry Analysis

• 4.1. Porter's 5 Force Model
  • 4.1.1. Bargaining Power of Suppliers
  • 4.1.2. Bargaining Power of Buyers
  • 4.1.3. Threat of New Entrants
  • 4.1.4. Threat of Substitutes
  • 4.1.5. Competitive Rivalry
• 4.2. Porter's 5 Force Impact Analysis
• 4.3. PEST Analysis
  • 4.3.1. Political
  • 4.3.2. Economical
  • 4.3.3. Social
  • 4.3.4. Technological
  • 4.3.5. Environmental
  • 4.3.6. Legal
• 4.4. Top investment opportunity
• 4.5. Top winning strategies
• 4.6. COVID-19 Impact Analysis
• 4.7. Disruptive Trends
• 4.8. Industry Expert Perspective
• 4.9. Analyst Recommendation & Conclusion

Chapter 5. Global Over The Top (OTT) Devices And Services Market, by Type

• 5.1. Market Snapshot
• 5.2. Global Over The Top (OTT) Devices And Services Market by Type, Performance - Potential Analysis
• 5.3. Global Over The Top (OTT) Devices And Services Market Estimates & Forecasts by Type 2023-2030 (USD Billion)
• 5.4. Over The Top (OTT) Devices And Services Market, Sub Segment Analysis
  • 5.4.1. OTT Services
  • 5.4.2. OTT Devices

Chapter 6. Global Over The Top (OTT) Devices And Services Market, by Devices

• 6.1. Market Snapshot
• 6.2. Global Over The Top (OTT) Devices And Services Market by Devices, Performance - Potential Analysis
• 6.3. Global Over The Top (OTT) Devices And Services Market Estimates & Forecasts by Devices 2023-2030 (USD Billion)
• 6.4. Over The Top (OTT) Devices And Services Market, Sub Segment Analysis
  • 6.4.1. Streaming Media Players
  • 6.4.2. Streaming Sticks

Chapter 7. Global Over The Top (OTT) Devices And Services Market, by Services

• 7.1. Market Snapshot
• 7.2. Global Over The Top (OTT) Devices And Services Market by Services, Performance - Potential Analysis
• 7.3. Global Over The Top (OTT) Devices And Services Market Estimates & Forecasts by Services 2023-2030 (USD Billion)
• 7.4. Over The Top (OTT) Devices And Services Market, Sub Segment Analysis
  • 7.4.1. OTT Media Services
  • 7.4.2. OTT Communication Services

Chapter 8. Global Over The Top (OTT) Devices And Services Market, by OTT Business model

• 8.1. Market Snapshot
• 8.2. Global Over The Top (OTT) Devices And Services Market by OTT Business model, Performance - Potential Analysis
• 8.3. Global Over The Top (OTT) Devices And Services Market Estimates & Forecasts by OTT Business model 2023-2030 (USD Billion)
• 8.4. Over The Top (OTT) Devices And Services Market, Sub Segment Analysis
  • 8.4.1. AVOD (Ad-based Video on Demand)
  • 8.4.2. SVOD (Subscription Video on Demand)
  • 8.4.3. TVOD (Transactional Video on Demand)

Chapter 9. Global Over The Top (OTT) Devices And Services Market, by Platform

• 9.1. Market Snapshot
• 9.2. Global Over The Top (OTT) Devices And Services Market by Platform, Performance - Potential Analysis
• 9.3. Global Over The Top (OTT) Devices And Services Market Estimates & Forecasts by Platform 2023-2030 (USD Billion)
• 9.4. Over The Top (OTT) Devices And Services Market, Sub Segment Analysis
  • 9.4.1. Smart Phones
  • 9.4.2. Smart TVs & Set-top Box
  • 9.4.3. Desktop & Laptop
  • 9.4.4. Others

Chapter 10. Global Over The Top (OTT) Devices And Services Market, Regional Analysis

• 10.1. Top Leading Countries
• 10.2. Top Emerging Countries
• 10.3. Over The Top (OTT) Devices And Services Market, Regional Market Snapshot
• 10.4. North America Over The Top (OTT) Devices And Services Market
  • 10.4.1. U.S. Over The Top (OTT) Devices And Services Market
    • 10.4.1.1. Type breakdown estimates & forecasts, 2023-2030
    • 10.4.1.2. Devices breakdown estimates & forecasts, 2023-2030
    • 10.4.1.3. Services breakdown estimates & forecasts, 2023-2030
    • 10.4.1.4. OTT Business model breakdown estimates & forecasts, 2023-2030
    • 10.4.1.5. Platform breakdown estimates & forecasts, 2023-2030
  • 10.4.2. Canada Over The Top (OTT) Devices And Services Market
• 10.5. Europe Over The Top (OTT) Devices And Services Market Snapshot
  • 10.5.1. U.K. Over The Top (OTT) Devices And Services Market
  • 10.5.2. Germany Over The Top (OTT) Devices And Services Market
  • 10.5.3. France Over The Top (OTT) Devices And Services Market
  • 10.5.4. Spain Over The Top (OTT) Devices And Services Market
  • 10.5.5. Italy Over The Top (OTT) Devices And Services Market
  • 10.5.6. Rest of Europe Over The Top (OTT) Devices And Services Market
• 10.6. Asia-Pacific Over The Top (OTT) Devices And Services Market Snapshot
  • 10.6.1. China Over The Top (OTT) Devices And Services Market
  • 10.6.2. India Over The Top (OTT) Devices And Services Market
  • 10.6.3. Japan Over The Top (OTT) Devices And Services Market
  • 10.6.4. Australia Over The Top (OTT) Devices And Services Market
  • 10.6.5. South Korea Over The Top (OTT) Devices And Services Market
  • 10.6.6. Rest of Asia Pacific Over The Top (OTT) Devices And Services Market
• 10.7. Latin America Over The Top (OTT) Devices And Services Market Snapshot
  • 10.7.1. Brazil Over The Top (OTT) Devices And Services Market
  • 10.7.2. Mexico Over The Top (OTT) Devices And Services Market
• 10.8. Middle East & Africa Over The Top (OTT) Devices And Services Market
  • 10.8.1. Saudi Arabia Over The Top (OTT) Devices And Services Market
  • 10.8.2. South Africa Over The Top (OTT) Devices And Services Market
  • 10.8.3. Rest of Middle East & Africa Over The Top (OTT) Devices And Services Market

Chapter 11. Competitive Intelligence

• 11.1. Key Company SWOT Analysis
  • 11.1.1. Company 1
  • 11.1.2. Company 2
  • 11.1.3. Company 3
• 11.2. Top Market Strategies
• 11.3. Company Profiles
  • 11.3.1. Disney + Hotstar
    • 11.3.1.1. Key Information
    • 11.3.1.2. Overview
    • 11.3.1.3. Financial (Subject to Data Availability)
    • 11.3.1.4. Product Summary
    • 11.3.1.5. Recent Developments
  • 11.3.2. Google LLC
  • 11.3.3. Amazon.com, Inc.
  • 11.3.4. Limelight Networks Inc.
  • 11.3.5. Netflix, Inc.
  • 11.3.6. Roku, Inc.
  • 11.3.7. WarnerMedia Direct, LLC (HBO Max)
  • 11.3.8. Hulu, LLC
  • 11.3.9. Tencent Holdings Ltd.
  • 11.3.10. Akamai Technologies

Chapter 12. Research Process

• 12.1. Research Process
  • 12.1.1. Data Mining
  • 12.1.2. Analysis
  • 12.1.3. Market Estimation
  • 12.1.4. Validation
  • 12.1.5. Publishing
• 12.2. Research Attributes
• 12.3. Research Assumption