Product Code: TC 3881
MarketsandMarkets: The loyalty management market is estimated at USD 12.89 billion in 2025 and is expected to reach USD 20.36 billion by 2030 at a CAGR of 9.6%.
Scope of the Report |
Years Considered for the Study | 2019-2030 |
Base Year | 2024 |
Forecast Period | 2025-2030 |
Units Considered | USD (Billion) |
Segments | By Offering, Program Type, Application, Business Model, Vertical, and Region |
Regions covered | North America, Europe, Asia Pacific, Middle East & Africa, and Latin America |
The shift toward AI, cloud, and API-first loyalty solutions is transforming how companies build and manage customer relationships. These technologies enable brands to unify data across touchpoints such as online purchases, in-store visits, mobile apps, and social media, fostering real-time personalization and deeper engagement. Cloud-based loyalty platforms provide scalability, security, and centralized management of complex reward ecosystems, while AI and machine learning drive dynamic segmentation, predictive rewards, and behavioral analysis. This empowers businesses to understand customer intent, anticipate churn, and tailor loyalty campaigns to individual preferences.

API-first platforms provide flexibility and enable rapid integration with CRM, POS, eCommerce, and payment systems, facilitating seamless omnichannel loyalty execution. Brands can now launch custom programs more quickly, iterate efficiently, and improve customer experiences without being limited by legacy systems. As customer expectations for personalization and value rise, and as data privacy becomes a global priority, loyalty vendors are adapting with composable platforms, zero-party data strategies, and real-time engagement capabilities. These innovations are making loyalty programs more relevant, agile, and outcome-focused, marking this evolution as the foundation of digital loyalty transformation.
"B2C business model segment will witness the fastest growth during the forecast period."
In B2C loyalty management, strategies are primarily designed to cultivate emotional connections and encourage repeat purchases with individual consumers. The core objective is to understand and cater to personal preferences, enhance the shopping experience, and build brand affinity. B2C business models often involve points systems that convert purchases into redeemable rewards, tiered membership structures offering escalating benefits, and exclusive access to sales, events, or personalized content. Communication is typically direct and highly personalized, utilizing channels such as email, SMS, mobile apps, and social media to deliver tailored offers and updates. The focus is on driving immediate engagement, fostering brand evangelism, and shortening the sales cycle by making the purchasing journey seamless and rewarding.
"Customer lifecycle management application segment is expected to have the largest market size during the forecast period."
Customer lifecycle management involves managing and optimizing the entire customer journey, from acquisition and activation to retention and re-engagement, using loyalty programs as a strategic tool. Its primary role is to maximize customer lifetime value by providing targeted incentives and personalized experiences at every stage of the relationship. This segment recognizes that retaining existing customers is more cost-effective and profitable than acquiring new ones: a 5% increase in retention can boost profits by up to 25%. Brands are investing in advanced analytics, automation, and omnichannel integration to create seamless, context-aware loyalty experiences that foster lasting relationships.
"Asia Pacific is expected to record the highest growth rate during the forecast period."
Asia Pacific's loyalty management market is a hotbed of innovation, driven by evolving consumer behaviors and emerging trends. The region's diverse markets, from tech-savvy Japan to price-sensitive India, require flexible loyalty programs. Consumers here prefer instant gratification, with programs like GrabRewards offering real-time points redemption for rides or food deliveries, which aligns with the fast-paced lifestyle. Subscription-based loyalty models, such as those by Alibaba's 88VIP, are gaining traction by providing exclusive benefits for a monthly fee. The integration of social media platforms, like WeChat in China, enables brands to engage customers through mini programs, blending loyalty with social interaction. Asia Pacific's youthful, digitally engaged population and rising disposable incomes create a dynamic market for loyalty management, emphasizing creativity and consumer-centric strategies.
Breakdown of primaries
The study contains insights from various industry experts, from solution vendors to Tier 1 companies. The break-up of the primaries is as follows.
- By Company Type: Tier 1 - 30%, Tier 2 - 45%, and Tier 3 - 25%
- By Designation: C-level -35%, D-level - 30%, and Others - 35%
- By Region: North America - 40%, Europe - 20%, Asia Pacific - 30%, Middle East & Africa - 5%, Latin America - 5%
The major players in the loyalty management market include Epsilon (US), Oracle (US), Comarch (Poland), Bond Brand Loyalty (Canada), Merkle (US), Capillary (Singapore), Jakala (Italy), Kobie (US), Giift Management (Singapore), Maritz Motivation (US), Cheetah Digital (US), Collinson (UK), AIR MILES Loyalty (Canada), Punchh (US), Ebbo (US), Preferred Patron (US), Loopy Loyalty (China), Paystone (UK), LoyLogic (Switzerland), Ascenda (Singapore), Loyalty Juggernaut (US), Gratifii (Australia), SAP SE (Germany), Annex Cloud (US), Apex Loyalty (US), Sumup (UK), Kangaroo (Canada), Smile.io (Canada), SessionM (US), LoyaltyLion (UK), Yotpo (US), SailPlay (US), Phaedon (US), and Zinrelo (US). These players have adopted various growth strategies, such as partnerships, agreements, collaborations, new product launches, enhancements, and acquisitions, to expand their loyalty management market footprint.
Research Coverage
The market study analyzes the loyalty management market size and growth potential across various segments, including offerings, program type, application, business model, vertical, and region. The offerings are divided into solutions and services. The solutions examined within the loyalty management market include platform-based loyalty management and API-based loyalty management. The services considered in the loyalty management market consist of professional services (consulting, implementation, support, and maintenance) and managed services. The program type segment encompasses points-based programs, coalition programs, subscription-based programs, value-based programs, and other program types. The application segment features customer lifecycle management, omnichannel engagement, channel and partner engagement, and additional applications. The business model segment includes business-to-business and business-to-consumer. The vertical segment consists of BFSI, aviation, automotive, media & entertainment, retail & consumer goods, hospitality, telecom, healthcare, oil and gas, and other verticals. The regional analysis of the loyalty management market covers North America, Europe, Asia Pacific, the Middle East & Africa, and Latin America.
Key Benefits of Buying the Report
The report will assist market leaders and new entrants by providing information on the closest approximations of the global loyalty management market's revenue figures and subsegments. It will also enable stakeholders to understand the competitive landscape, gain insights, and develop suitable go-to-market strategies. Furthermore, the report will offer stakeholders a clearer understanding of the market's pulse and supply them with information on key market drivers, restraints, and challenges opportunities.
The report provides the following insights.
1. Analysis of key drivers (include growing focus on reducing customer churn rates, integration of gamification into loyalty programs, companies strategically investing in loyalty programs amidst recession and inflation, emergence of loyalty management mobile applications, demand for advanced solutions to monitor customer scores and enhance customer engagement, and rising adoption of omnichannel customer loyalty strategy), restraints (fragmentation of customer data across various systems and platforms, stringent government regulations), opportunities (Increasing investments in loyalty system technology, surging investments in customer success startup platforms, and rising applications of big data and machine learning), and challenges (exponential rise in marketing technology, Rapidly changing trends and diverse consumer preferences, low awareness of loyalty program benefits, data security and privacy issues, and unappealing rewards) influencing the growth of the loyalty management market.
2. Product Development/Innovation: Detailed insights on upcoming technologies, research & development activities, and new product & service launches in the loyalty management market
3. Market Development: The report provides comprehensive information about lucrative markets, analysing the loyalty management market across various regions.
4. Market Diversification: Comprehensive information about new products and services, untapped geographies, recent developments, and investments in the loyalty management market.
5. Competitive Assessment: In-depth assessment of market shares, growth strategies and service offerings of leading players Epsilon (US), Oracle (US), Comarch (Poland), Bond Brand Loyalty (Canada), Merkle (US), Capillary (Singapore), Jakala (Italy), Kobie (US), Giift Management (Singapore), Maritz Motivation (US), Cheetah Digital (US), Collinson (UK), AIR MILES Loyalty (Canada), Punchh (US), Ebbo (US), Preferred Patron (US), Loopy Loyalty (China), Paystone (UK), LoyLogic (Switzerland), Ascenda (Singapore), Loyalty Juggernaut (US), Gratifii (Australia), SAP SE (Germany), Annex Cloud (US), Apex Loyalty (US), Sumup (UK), Kangaroo (Canada), Smile.io (Canada), SessionM (US), LoyaltyLion (UK), Yotpo (US), SailPlay (US), Phaedon (US), and Zinrelo (US).
TABLE OF CONTENTS
1 INTRODUCTION
- 1.1 OBJECTIVES OF THE STUDY
- 1.2 MARKET DEFINITION
- 1.3 MARKET SCOPE
- 1.3.1 MARKET SEGMENTATION AND REGIONS COVERED
- 1.3.2 INCLUSIONS AND EXCLUSIONS
- 1.3.3 YEARS CONSIDERED
- 1.4 CURRENCY CONSIDERED
- 1.5 STAKEHOLDERS
- 1.6 SUMMARY OF CHANGES
2 RESEARCH METHODOLOGY
- 2.1 RESEARCH DATA
- 2.1.1 SECONDARY DATA
- 2.1.2 PRIMARY DATA
- 2.1.2.1 Key primary interview participants
- 2.1.2.2 Breakup of primary profiles
- 2.1.2.3 Key industry insights
- 2.2 MARKET SIZE ESTIMATION
- 2.2.1 TOP-DOWN APPROACH
- 2.2.2 BOTTOM-UP APPROACH
- 2.2.3 DEMAND-SIDE ANALYSIS
- 2.3 DATA TRIANGULATION
- 2.4 RISK ASSESSMENT
- 2.5 RESEARCH ASSUMPTIONS
- 2.6 STUDY LIMITATIONS
3 EXECUTIVE SUMMARY
4 PREMIUM INSIGHTS
- 4.1 ATTRACTIVE OPPORTUNITIES IN LOYALTY MANAGEMENT MARKET
- 4.2 LOYALTY MANAGEMENT MARKET SHARE, BY OFFERING, 2025
- 4.3 LOYALTY MANAGEMENT MARKET SHARE, BY SOLUTION, 2025
- 4.4 LOYALTY MANAGEMENT MARKET SHARE, BY PROGRAM TYPE, 2025
- 4.5 LOYALTY MANAGEMENT MARKET SHARE, BY APPLICATION, 2025
- 4.6 LOYALTY MANAGEMENT MARKET SHARE, BY BUSINESS MODEL, 2025
- 4.7 LOYALTY MANAGEMENT MARKET SHARE, BY VERTICAL, 2025
- 4.8 NORTH AMERICA: LOYALTY MANAGEMENT MARKET, BY OFFERING AND COUNTRY (2025)
5 MARKET OVERVIEW AND INDUSTRY TRENDS
- 5.1 INTRODUCTION
- 5.2 MARKET DYNAMICS
- 5.2.1 DRIVERS
- 5.2.1.1 Growing focus on reducing customer churn rates
- 5.2.1.2 Integration of gamification into loyalty programs
- 5.2.1.3 Economic volatility drives loyalty investments
- 5.2.1.4 Emergence of loyalty management mobile applications
- 5.2.1.5 Demand for advanced solutions to monitor customer scores and enhance customer engagement
- 5.2.1.6 Rising adoption of omnichannel customer loyalty strategy
- 5.2.2 RESTRAINTS
- 5.2.2.1 Fragmentation of customer data across various systems and platforms
- 5.2.2.2 Stringent government regulations
- 5.2.3 OPPORTUNITIES
- 5.2.3.1 Increasing investments in loyalty system technology
- 5.2.3.2 Surging investments in customer success startup platforms
- 5.2.3.3 Rising applications of big data and machine learning
- 5.2.4 CHALLENGES
- 5.2.4.1 Exponential rise in marketing technology
- 5.2.4.2 Rapidly changing trends and diverse consumer preferences
- 5.2.4.3 Low awareness of loyalty program benefits
- 5.2.4.4 Data security and privacy issues
- 5.2.4.5 Unappealing rewards
- 5.3 LOYALTY MANAGEMENT MARKET: BRIEF HISTORY
- 5.4 SUPPLY CHAIN ANALYSIS
- 5.5 ECOSYSTEM
- 5.6 CASE STUDIES
- 5.6.1 DUNKIN' ENGAGES 24M CUSTOMERS THROUGH EPSILON
- 5.6.2 RUE21 TRANSFORMS CUSTOMER ENGAGEMENT WITH ORACLE CROWDTWIST
- 5.6.3 DEFENAGE ACHIEVES 65% GROWTH WITH ZINRELO'S LOYALTY PROGRAM
- 5.6.4 BOND BRAND LOYALTY COLLABORATES WITH CIBC TO IMPLEMENT HUMAN-CENTRIC ENGAGEMENT STRATEGY
- 5.6.5 HEATHROW AIRPORT'S LOYALTY TRANSFORMATION WITH COMARCH
- 5.7 PORTER'S FIVE FORCES MODEL
- 5.7.1 THREAT OF NEW ENTRANTS
- 5.7.2 THREAT OF SUBSTITUTES
- 5.7.3 BARGAINING POWER OF BUYERS
- 5.7.4 BARGAINING POWER OF SUPPLIERS
- 5.7.5 INTENSITY OF COMPETITIVE RIVALRY
- 5.8 PATENT ANALYSIS
- 5.9 DISRUPTIONS IMPACTING BUYERS/CLIENTS IN LOYALTY MANAGEMENT MARKET
- 5.10 PRICING ANALYSIS
- 5.10.1 INDICATIVE PRICING ANALYSIS OF KEY PLAYERS, BY PROGRAM TYPE, 2024
- 5.11 KEY STAKEHOLDERS AND BUYING CRITERIA
- 5.11.1 KEY STAKEHOLDERS IN BUYING PROCESS
- 5.11.2 BUYING CRITERIA
- 5.12 TECHNOLOGY ANALYSIS
- 5.12.1 KEY TECHNOLOGIES
- 5.12.1.1 Artificial intelligence and machine learning
- 5.12.1.2 Blockchain technology
- 5.12.1.3 Mobile wallets & apps
- 5.12.1.4 Customer data platforms
- 5.12.2 COMPLEMENTARY TECHNOLOGIES
- 5.12.2.1 Marketing automation
- 5.12.2.2 Customer relationship management
- 5.12.3 ADJACENT TECHNOLOGIES
- 5.12.3.1 Sustainability IoT
- 5.12.3.2 Augmented reality & virtual reality
- 5.12.3.3 Biometrics
- 5.13 REGULATORY LANDSCAPE
- 5.13.1 REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
- 5.13.2 KEY REGULATIONS
- 5.13.2.1 North America
- 5.13.2.1.1 US
- 5.13.2.1.2 Canada
- 5.13.2.2 Europe
- 5.13.2.3 Asia Pacific
- 5.13.2.3.1 South Korea
- 5.13.2.3.2 China
- 5.13.2.3.3 India
- 5.13.2.4 Middle East & Africa
- 5.13.2.5 UAE
- 5.13.2.6 Saudi Arabia
- 5.13.2.7 Latin America
- 5.13.2.7.1 Brazil
- 5.13.2.7.2 Mexico
- 5.14 KEY CONFERENCES & EVENTS
- 5.15 TECHNOLOGY ROADMAP FOR LOYALTY MANAGEMENT MARKET
- 5.15.1 SHORT-TERM ROADMAP (2025-2026)
- 5.15.2 MID-TERM ROADMAP (2027-2028)
- 5.15.3 LONG-TERM ROADMAP (2029-2030)
- 5.16 BEST PRACTICES IN LOYALTY MANAGEMENT MARKET
- 5.16.1 MEETING CUSTOMER NEEDS
- 5.16.2 OFFERING CHOICES
- 5.16.3 DEFINING CLEAR GOALS
- 5.16.4 UTILIZING CUSTOMER DATA
- 5.17 CURRENT AND EMERGING BUSINESS MODELS
- 5.18 TOOLS, FRAMEWORKS, AND TECHNIQUES USED IN LOYALTY MANAGEMENT MARKET
- 5.19 INVESTMENT AND FUNDING SCENARIO
- 5.20 IMPACT OF AI/GENERATIVE AI ON LOYALTY MANAGEMENT MARKET
- 5.20.1 USE CASES OF GENERATIVE AI IN LOYALTY MANAGEMENT
- 5.21 IMPACT OF 2025 US TARIFF - LOYALTY MANAGEMENT MARKET
- 5.21.1 INTRODUCTION
- 5.21.2 KEY TARIFF RATES
- 5.21.3 PRICE IMPACT ANALYSIS
- 5.21.4 IMPACT ON COUNTRY/REGION
- 5.21.4.1 US
- 5.21.4.2 Europe
- 5.21.4.3 Asia Pacific
- 5.21.5 IMPACT ON LOYALTY MANAGEMENT MARKET SEGMENTS
6 LOYALTY MANAGEMENT MARKET, BY OFFERING
- 6.1 INTRODUCTION
- 6.1.1 OFFERING: LOYALTY MANAGEMENT MARKET DRIVERS
- 6.2 SOLUTIONS
- 6.2.1 GROWING DEMAND FOR CUSTOMIZED AND SCALABLE LOYALTY PROGRAMS TO DRIVE MARKET GROWTH
- 6.2.2 PLATFORM-BASED
- 6.2.2.1 Growing need for integrated, ready-to-deploy solutions to boost market growth
- 6.2.3 API-BASED
- 6.2.3.1 Rising preference for customizable and headless loyalty architectures
- 6.3 SERVICES
- 6.3.1 PROFESSIONAL SERVICES
- 6.3.1.1 Consulting
- 6.3.1.1.1 Need to enhance strategic outlook and performance of organizations to boost market
- 6.3.1.2 Implementation
- 6.3.1.2.1 Seamless integration of loyalty management solutions and systems to propel market
- 6.3.1.3 Support & maintenance
- 6.3.1.3.1 Ability to improve operations and gain control over existing systems to drive market
- 6.3.2 MANAGED SERVICES
- 6.3.2.1 Efficient management of organization's loyalty program lifecycle to bolster market growth
7 LOYALTY MANAGEMENT MARKET, BY PROGRAM TYPE
- 7.1 INTRODUCTION
- 7.1.1 PROGRAM TYPE: LOYALTY MANAGEMENT MARKET DRIVERS
- 7.2 POINTS-BASED
- 7.2.1 HIGH ADOPTION OF SIMPLE, SCALABLE LOYALTY MODELS ACROSS INDUSTRIES
- 7.3 COALITION
- 7.3.1 GROWING COLLABORATION AMONG BRANDS TO EXPAND LOYALTY ECOSYSTEM REACH
- 7.4 SUBSCRIPTION-BASED
- 7.4.1 SURGE IN CONSUMER WILLINGNESS TO PAY FOR EXCLUSIVE LOYALTY BENEFITS
- 7.5 VALUE-BASED
- 7.5.1 RISING CONSUMER PREFERENCE FOR PURPOSE-DRIVEN BRAND ENGAGEMENT
- 7.6 OTHER PROGRAM TYPES
8 LOYALTY MANAGEMENT MARKET, BY APPLICATION
- 8.1 INTRODUCTION
- 8.1.1 APPLICATION: LOYALTY MANAGEMENT MARKET DRIVERS
- 8.2 CUSTOMER LIFECYCLE MANAGEMENT
- 8.2.1 GROWING FOCUS ON MAXIMIZING CUSTOMER LIFETIME VALUE
- 8.3 OMNICHANNEL ENGAGEMENT
- 8.3.1 RISING NEED FOR SEAMLESS, CROSS-CHANNEL CUSTOMER EXPERIENCES
- 8.4 CHANNEL & PARTNER ENGAGEMENT
- 8.4.1 ACCELERATED PUSH TOWARD B2B LOYALTY ECOSYSTEM EXPANSION
- 8.5 OTHER APPLICATIONS
9 LOYALTY MANAGEMENT MARKET, BY BUSINESS MODEL
- 9.1 INTRODUCTION
- 9.1.1 BUSINESS MODEL: LOYALTY MANAGEMENT MARKET DRIVERS
- 9.2 BUSINESS-TO-BUSINESS
- 9.2.1 SURGING DEMAND TO PRIORITIZE SATISFACTION AND LOYALTY OF EXISTING CLIENTS TO DRIVE MARKET
- 9.3 BUSINESS-TO-CUSTOMER
- 9.3.1 PERSONALIZED, INTERACTIVE, AND REVENUE-GENERATING DIGITAL EXPERIENCES TO PROPEL MARKET GROWTH
10 LOYALTY MANAGEMENT MARKET, BY VERTICAL
- 10.1 INTRODUCTION
- 10.2 BFSI
- 10.2.1 GROWING DEMAND FOR TAILORED INTERACTIONS AND PERSONALIZED EXPERIENCES TO DRIVE GROWTH
- 10.2.2 BFSI: LOYALTY MANAGEMENT USE CASES
- 10.2.2.1 Credit card rewards programs
- 10.2.2.2 Premium banking services
- 10.2.2.3 Insurance loyalty programs
- 10.2.2.4 Personalized financial planning
- 10.3 AVIATION
- 10.3.1 NEED TO ENHANCE TRAVEL EXPERIENCES AND CREATE BRAND LOYALTY TO FAVOR MARKET
- 10.3.2 AVIATION: LOYALTY MANAGEMENT USE CASES
- 10.3.2.1 Frequent flyer programs
- 10.3.2.2 Airport lounge access
- 10.3.2.3 Co-branded credit cards
- 10.4 AUTOMOTIVE
- 10.4.1 INCREASED FOCUS ON PERSONALIZED LOYALTY PROGRAMS TO BOOST MARKET
- 10.4.2 AUTOMOTIVE: LOYALTY MANAGEMENT USE CASES
- 10.4.2.1 Service maintenance rewards
- 10.4.2.2 Vehicle purchase incentives
- 10.4.2.3 Referral programs
- 10.4.2.4 Exclusive events and experiences
- 10.5 MEDIA & ENTERTAINMENT
- 10.5.1 ENHANCED CUSTOMER ENGAGEMENT AND LOYALTY THROUGH TARGETED CONTENT TO FUEL GROWTH
- 10.5.2 MEDIA & ENTERTAINMENT: LOYALTY MANAGEMENT USE CASES
- 10.5.2.1 Subscription loyalty programs
- 10.5.2.2 Content personalization
- 10.5.2.3 Partnership programs
- 10.5.2.4 Event-based rewards
- 10.6 RETAIL & CONSUMER GOODS
- 10.6.1 NEED TO DIFFERENTIATE FROM COMPETITORS THROUGH TARGETED PROMOTIONS AND PERSONALIZED OFFERS TO PROPEL GROWTH
- 10.6.2 RETAIL & CONSUMER GOODS: LOYALTY MANAGEMENT USE CASES
- 10.6.2.1 Personalized offers
- 10.6.2.2 Omni-channel integration
- 10.6.2.3 Customer feedback and engagement
- 10.6.2.4 Social responsibility initiatives
- 10.7 HOSPITALITY
- 10.7.1 NEED TO INCREASE REPEAT PATRONAGE TO BOOST MARKET
- 10.7.2 HOSPITALITY: LOYALTY MANAGEMENT USE CASES
- 10.7.2.1 Restaurant loyalty programs
- 10.7.2.2 Tourism and travel loyalty programs
- 10.7.2.3 Entertainment loyalty programs
- 10.7.2.4 Corporate loyalty programs
- 10.8 TELECOM
- 10.8.1 CUSTOMER SATISFACTION, ENGAGEMENT, AND LONG-TERM LOYALTY TO DRIVE MARKET
- 10.8.2 TELECOM: LOYALTY MANAGEMENT USE CASES
- 10.8.2.1 Rewards for usage
- 10.8.2.2 Referral programs
- 10.8.2.3 Tiered loyalty programs
- 10.8.2.4 Gamification
- 10.9 HEALTHCARE
- 10.9.1 BENEFITS, INCENTIVES, AND REWARDS FOR USE OF HEALTHCARE SERVICES TO ACCELERATE MARKET GROWTH
- 10.9.2 HEALTHCARE: LOYALTY MANAGEMENT USE CASES
- 10.9.2.1 Patient retention programs
- 10.9.2.2 Medication adherence initiatives
- 10.9.2.3 Wellness programs
- 10.9.2.4 Referral programs
- 10.10 OIL & GAS
- 10.10.1 INNOVATIONS IN FUEL RETAIL LOYALTY PROGRAMS AND MOBILE APP INTEGRATION TO BOOST MARKET
- 10.10.2 OIL & GAS: LOYALTY MANAGEMENT USE CASES
- 10.10.2.1 Fleet loyalty programs
- 10.10.2.2 Sustainable fuel adoption rewards
- 10.10.2.3 Premium service membership
- 10.10.2.4 Mobile app integration
- 10.11 OTHER VERTICALS
11 LOYALTY MANAGEMENT MARKET, BY REGION
- 11.1 INTRODUCTION
- 11.2 NORTH AMERICA
- 11.2.1 NORTH AMERICA: MARKET DRIVERS
- 11.2.2 NORTH AMERICA: MACROECONOMIC OUTLOOK
- 11.2.3 US
- 11.2.3.1 Increased adoption of advanced technologies to develop rich customer experience
- 11.2.4 CANADA
- 11.2.4.1 Growing awareness of benefits of loyalty management programs to boost market
- 11.3 EUROPE
- 11.3.1 EUROPE: MARKET DRIVERS
- 11.3.2 EUROPE: MACROECONOMIC OUTLOOK
- 11.3.3 UK
- 11.3.3.1 Customer loyalty schemes and government initiatives to propel market
- 11.3.4 GERMANY
- 11.3.4.1 Increasing investments in digital customer experience to propel market growth
- 11.3.5 ITALY
- 11.3.5.1 Increased value on customer relationships with brands to propel market
- 11.3.6 FRANCE
- 11.3.6.1 Incorporation of digital loyalty management to augment market
- 11.3.7 SPAIN
- 11.3.7.1 Programs aimed at fostering customer retention and engagement to accelerate market growth
- 11.3.8 NORDIC COUNTRIES
- 11.3.8.1 Increasing adoption of 5G and digital banking to drive market
- 11.3.9 REST OF EUROPE
- 11.4 ASIA PACIFIC
- 11.4.1 ASIA PACIFIC: MARKET DRIVERS
- 11.4.2 ASIA PACIFIC: MACROECONOMIC OUTLOOK
- 11.4.3 CHINA
- 11.4.3.1 Spike in purchasing power of consumers and greater focus on customer experience to foster growth
- 11.4.4 JAPAN
- 11.4.4.1 Growing demand for loyalty management solutions to boost market
- 11.4.5 INDIA
- 11.4.5.1 Increasing demand for loyalty programs to propel market
- 11.4.6 AUSTRALIA & NEW ZEALAND
- 11.4.6.1 Surging customer retention strategies with special features and data-driven logic to fuel market growth
- 11.4.7 SOUTH KOREA
- 11.4.7.1 Digital transformation and government initiatives to drive market
- 11.4.8 SOUTHEAST ASIA
- 11.4.8.1 Adoption of digital loyalty programs to bolster market growth
- 11.4.9 REST OF ASIA PACIFIC
- 11.5 MIDDLE EAST & AFRICA
- 11.5.1 MIDDLE EAST & AFRICA: MARKET DRIVERS
- 11.5.2 MIDDLE EAST & AFRICA: MACROECONOMIC OUTLOOK
- 11.5.3 GCC COUNTRIES
- 11.5.3.1 Saudi Arabia
- 11.5.3.1.1 Increasing adoption of digital technologies to foster market growth
- 11.5.3.2 UAE
- 11.5.3.2.1 Increased customer loyalty for brands and products to propel market growth
- 11.5.3.3 OTHER GCC COUNTRIES
- 11.5.4 SOUTH AFRICA
- 11.5.4.1 Increased need for consumer engagement and retention to boost market
- 11.5.5 REST OF MIDDLE EAST & AFRICA
- 11.6 LATIN AMERICA
- 11.6.1 LATIN AMERICA: MARKET DRIVERS
- 11.6.2 LATIN AMERICA: MACROECONOMIC OUTLOOK
- 11.6.3 BRAZIL
- 11.6.3.1 Fast-growing eCommerce market and high brand engagement on social media to propel market growth
- 11.6.4 MEXICO
- 11.6.4.1 Increased adoption of cloud technology to boost market
- 11.6.5 REST OF LATIN AMERICA
12 COMPETITIVE LANDSCAPE
- 12.1 OVERVIEW
- 12.2 KEY PLAYER STRATEGIES/RIGHT TO WIN, 2022-2025
- 12.3 MARKET SHARE ANALYSIS, 2024
- 12.3.1 MARKET RANKING ANALYSIS
- 12.4 REVENUE ANALYSIS OF LEADING PLAYERS, 2021-2024
- 12.5 BRAND/PRODUCT COMPARISON
- 12.6 COMPANY VALUATION AND FINANCIAL METRICS
- 12.7 COMPANY EVALUATION MATRIX: KEY PLAYERS, 2024
- 12.7.1 STARS
- 12.7.2 EMERGING LEADERS
- 12.7.3 PERVASIVE PLAYERS
- 12.7.4 PARTICIPANTS
- 12.7.5 COMPANY FOOTPRINT: KEY PLAYERS
- 12.7.5.1 Region footprint
- 12.7.5.2 Business model footprint
- 12.7.5.3 Vertical footprint
- 12.8 COMPANY EVALUATION MATRIX: STARTUPS/SMES
- 12.8.1 PROGRESSIVE COMPANIES
- 12.8.2 RESPONSIVE COMPANIES
- 12.8.3 DYNAMIC COMPANIES
- 12.8.4 STARTING BLOCKS
- 12.8.5 COMPETITIVE BENCHMARKING, 2024
- 12.8.5.1 Detailed list of key startups/SMEs
- 12.8.5.2 Company footprint: Startups/SMEs
- 12.8.5.3 Business model footprint: Startups/SMEs
- 12.8.5.4 Vertical footprint: Startups/SMEs
- 12.8.5.5 Region footprint: Startups/SMEs
- 12.9 COMPETITIVE SCENARIO
- 12.9.1 PRODUCT LAUNCHES
- 12.9.2 DEALS
13 COMPANY PROFILES
- 13.1 MAJOR PLAYERS
- 13.1.1 EPSILON
- 13.1.1.1 Business overview
- 13.1.1.2 Products/Solutions/Services offered
- 13.1.1.3 Recent developments
- 13.1.1.3.1 Product launches
- 13.1.1.3.2 Deals
- 13.1.1.4 MnM view
- 13.1.1.4.1 Key strengths
- 13.1.1.4.2 Strategic choices
- 13.1.1.4.3 Weaknesses and competitive threats
- 13.1.2 ORACLE
- 13.1.2.1 Business overview
- 13.1.2.2 Products/Solutions/Services offered
- 13.1.2.3 Recent developments
- 13.1.2.3.1 Product launches
- 13.1.2.3.2 Deals
- 13.1.2.4 MnM view
- 13.1.2.4.1 Key strengths
- 13.1.2.4.2 Strategic choices
- 13.1.2.4.3 Weaknesses and competitive threats
- 13.1.3 COMARCH
- 13.1.3.1 Business overview
- 13.1.3.2 Products/Solutions/Services offered
- 13.1.3.3 Recent developments
- 13.1.3.3.1 Product launches
- 13.1.3.3.2 Deals
- 13.1.3.4 MnM view
- 13.1.3.4.1 Key strengths
- 13.1.3.4.2 Strategic choices
- 13.1.3.4.3 Weaknesses and competitive threats
- 13.1.4 BOND BRAND LOYALTY
- 13.1.4.1 Business overview
- 13.1.4.2 Products/Solutions/Services offered
- 13.1.4.3 Recent developments
- 13.1.4.3.1 Product launches
- 13.1.4.3.2 Deals
- 13.1.4.4 MnM view
- 13.1.4.4.1 Key strengths
- 13.1.4.4.2 Strategic choices
- 13.1.4.4.3 Weaknesses and competitive threats
- 13.1.5 MERKLE
- 13.1.5.1 Business overview
- 13.1.5.2 Products/Solutions/Services offered
- 13.1.5.3 Recent developments
- 13.1.5.3.1 Product launches
- 13.1.5.3.2 Deals
- 13.1.5.4 MnM view
- 13.1.5.4.1 Key strengths
- 13.1.5.4.2 Strategic choices
- 13.1.5.4.3 Weaknesses and competitive threats
- 13.1.6 CAPILLARY
- 13.1.6.1 Business overview
- 13.1.6.2 Products/Solutions/Services offered
- 13.1.6.3 Recent developments
- 13.1.6.3.1 Product launches
- 13.1.6.3.2 Deals
- 13.1.7 JAKALA
- 13.1.7.1 Business overview
- 13.1.7.2 Products/Solutions/Services offered
- 13.1.7.3 Recent developments
- 13.1.8 KOBIE MARKETING
- 13.1.8.1 Business overview
- 13.1.8.2 Products/Solutions/Services offered
- 13.1.8.3 Recent developments
- 13.1.9 GIIFT MANAGEMENT
- 13.1.9.1 Business overview
- 13.1.9.2 Products/Solutions/Services offered
- 13.1.9.3 Recent developments
- 13.1.9.3.1 Product launches
- 13.1.9.3.2 Deals
- 13.1.10 MARITZ MOTIVATION
- 13.1.10.1 Business overview
- 13.1.10.2 Products/Solutions/Services offered
- 13.1.10.3 Recent developments
- 13.2 OTHER KEY PLAYERS
- 13.2.1 CHEETAH DIGITAL BY MARIGOLD
- 13.2.2 COLLINSON
- 13.2.3 AIR MILES REWARD
- 13.2.4 SAP SE
- 13.3 SMES/STARTUPS
- 13.3.1 ANNEX CLOUD
- 13.3.2 APEX LOYALTY
- 13.3.3 SUMUP
- 13.3.4 KANGAROO
- 13.3.5 SMILE.IO
- 13.3.6 SESSIONM
- 13.3.7 LOYALTYLION
- 13.3.8 SAILPLAY
- 13.3.9 YOTPO
- 13.3.10 ZINRELO
- 13.3.11 PUNCHH
- 13.3.12 EBBO
- 13.3.13 PREFERRED PATRON
- 13.3.14 LOOPYLOYALTY
- 13.3.15 PAYSTONE
- 13.3.16 LOYLOGIC
- 13.3.17 ASCENDA
- 13.3.18 LOYALTY JUGGERNAUT
- 13.3.19 GRATIFII
- 13.3.20 PHAEDON
14 ADJACENT/RELATED MARKETS
- 14.1 INTRODUCTION
- 14.2 CUSTOMER EXPERIENCE MANAGEMENT MARKET
- 14.2.1 MARKET DEFINITION
- 14.2.2 MARKET OVERVIEW
- 14.2.3 CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY OFFERING
- 14.2.4 CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY DEPLOYMENT TYPE
- 14.2.5 CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY ORGANIZATION SIZE
- 14.2.6 CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY VERTICAL
- 14.2.7 CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY REGION
- 14.3 SOCIAL MEDIA ANALYTICS MARKET
- 14.3.1 MARKET DEFINITION
- 14.3.2 MARKET OVERVIEW
- 14.3.3 SOCIAL MEDIA ANALYTICS MARKET, BY OFFERING
- 14.3.4 SOCIAL MEDIA ANALYTICS MARKET, BY ANALYTICS TYPE
- 14.3.5 SOCIAL MEDIA ANALYTICS MARKET, BY BUSINESS FUNCTION
- 14.3.6 SOCIAL MEDIA ANALYTICS MARKET, BY VERTICAL
- 14.3.7 SOCIAL MEDIA ANALYTICS MARKET, BY REGION
15 APPENDIX
- 15.1 DISCUSSION GUIDE
- 15.2 KNOWLEDGESTORE: MARKETSANDMARKETS' SUBSCRIPTION PORTAL
- 15.3 CUSTOMIZATION OPTIONS
- 15.4 RELATED REPORTS
- 15.5 AUTHOR DETAILS