強化ライスミルク市場レポート：2031年までの動向、予測、競合分析

世界の強化ライスミルク市場の将来は、飲食品市場と小売市場における機会で有望視されています。世界の強化ライスミルク市場は、2025～2031年にかけてCAGR 7.5％で成長すると予想されます。この市場の主な促進要因は、植物ベースの食事への嗜好の高まり、乳糖不耐症の症例の増加、強化飲料への需要の高まりです。

• Lucintel社の予測では、タイプ別では市販ライスミルクが予測期間中に高い成長を遂げる見込みです。
• 用途別では、飲食品がより高い成長が見込まれます。
• 地域別では、アジア太平洋地域が予測期間中に最も高い成長が見込まれます。

150ページ以上の包括的なレポートで、ビジネス上の意思決定に役立つ貴重な洞察を得ることができます。

強化ライスミルク市場の新たな動向

強化ライスミルク市場は、栄養成分、官能品質、持続可能性を改善しようとする多くの主要動向によって定義されつつあります。こうした動向は、従来の乳製品の利点や経験と類似性の高い植物由来の代替品を求める健康意識の高い消費者のニーズの変化を反映しています。これらの動向に関する知識は、この速いペースで変化する市場のプレーヤーにとって不可欠です。

• タンパク質強化の増加：ライスミルクのタンパク質レベルが低いという認識が広まるにつれ、栄養価の高い飲料を開発するために、ライスミルクはエンドウ豆やオート麦のタンパク質など植物由来のタンパク質の強化に集中する傾向にあります。これは、消費者のニーズに対処し、牛乳代替品としての市場ポジションを拡大する方向に向かっています。
• より良い味と食感のプロファイル：加工開発では、強化ライスミルクの味とテクスチャーをより水っぽくなく、なめらかにすることに重点を置いており、これにより味が良くなり、コーヒー、シリアル、料理など多くの用途に適しています。
• クリーンラベルと低加工：消費者はより短時間の原料、天然甘味料、最小限の加工しか施されていない強化ライスミルクを求めています。クリーンラベルと低加工をアピールするブランドが人気を集めています。
• 持続可能な調達と包装：環境に対する動向から、環境保護に積極的な消費者の間では、強化ライスミルクに持続可能な米の調達とエコ包装ソリューションを求める傾向が見られます。これには、リサイクル包装の使用や包装廃棄物の最小化が含まれます。
• 風味の革新と多様性：各社はプレーンな強化ライスミルクにとどまらず、バニラ、チョコレート、さらにはアダプトゲンやプロバイオティクスなどの機能性成分を加えた無糖タイプなど、より多くのフレーバーを発売し、消費者のさまざまな嗜好に対応しています。

こうした動向はすべて、栄養不足の解消、官能特性の強化、持続可能性の魅力の向上、風味の多様化によって、強化ライスミルク市場を変革するために集約されつつあります。タンパク質の強化、味と食感の改善、クリーンラベリング、持続可能性、風味の多様化が重視され、強化ライスミルクは新興の植物性飲料市場においてより競争力のある望ましい選択肢になりつつあります。

強化ライスミルク市場の最近の動向

強化ライスミルク市場は、栄養価のアップグレード、官能特性の向上、より健康的で持続可能な代替品を求める消費者の嗜好の変化への適応を目指した持続的な技術革新の最中にあります。過去数年の間に、大きなブレークスルーが強化ライスミルク製品の開発を形作るだけでなく、その処方や市場での位置付けにも影響を及ぼしています。

• 新たな強化技術：新たなマイクロカプセル化技術やその他の技術により、ライスミルク中の強化ビタミン・ミネラルの安定性と生物学的利用能が向上しており、消費者が望ましい栄養上のメリットを享受できるようになっています。
• 他の植物成分との混合：ライスミルクにオーツ麦やナッツなど他の植物原料を混ぜて、食感や栄養成分（タンパク質、食物繊維など）、風味を向上させる生産者もいます。
• バリスタフレンドリーな製剤開発：コーヒーにおける植物性ミルクの人気の高まりに伴い、カフェや家庭のバリスタの顧客層に対応するため、乳製品ミルクと同様の方法で泡立てることができる強化ライスミルク製剤が開発されています。
• 特別栽培米と有機栽培米の導入：有機米や特別栽培米（玄米、赤米など）の消費は、消費者がより健康的で自然な選択肢を受け入れ、潜在的に栄養が豊富であることから、ますます人気が高まっています。
• クリーミーさを増す加工法の進歩：酵素処理や均質化処理などの新しい加工方法は、ライスミルクのより絹のような、よりクリーミーな食感、より充実した乳製品の代用品を開発するために使われています。

これらの極めて重要な動向は、ライスミルクの栄養ギャップを埋め、多様な用途への機能性を強化し、オーガニックや特別な成分を求める消費者のニーズに応えることで、強化ライスミルク市場に大きな影響を与えています。強化、ブレンド、バリスタ対応フォーマット、特殊米作物、加工の改良を強調することで、強化ライスミルクはより汎用性が高く、より望ましい選択肢として幅広い消費者に定着しつつあります。

目次

第1章 エグゼクティブサマリー

第2章 市場概要

• 背景と分類
• サプライチェーン

第3章 市場動向と予測分析

• マクロ経済の動向と予測
• 業界の促進要因と課題
• PESTLE分析
• 特許分析
• 規制環境

第4章 世界の強化ライスミルク市場：タイプ別

• 概要
• タイプ別魅力分析
• 伝統的ライスミルク：動向と予測（2019～2031年）
• 市販ライスミルク：動向と予測（2019～2031年）

第5章 世界の強化ライスミルク市場：用途別

• 概要
• 用途別魅力分析
• 飲食品：動向と予測（2019～2031年）
• 小売業：動向と予測（2019～2031年）
• その他：動向と予測（2019～2031年）

第6章 地域分析

• 概要
• 地域別の強化ライスミルクの世界市場

第7章 北米の強化ライスミルク市場

• 概要
• 北米の強化ライスミルク市場（タイプ別）
• 北米の強化ライスミルク市場（用途別）
• 米国の強化ライスミルク市場
• メキシコの強化ライスミルク市場
• カナダの強化ライスミルク市場

第8章 欧州の強化ライスミルク市場

• 概要
• 欧州の強化ライスミルク市場（タイプ別）
• 欧州の強化ライスミルク市場（用途別）
• ドイツの強化ライスミルク市場
• フランスの強化ライスミルク市場
• スペインの強化ライスミルク市場
• イタリアの強化ライスミルク市場
• 英国の強化ライスミルク市場

第9章 アジア太平洋の強化ライスミルク市場

• 概要
• アジア太平洋の強化ライスミルク市場（タイプ別）
• アジア太平洋の強化ライスミルク市場（用途別）
• 日本の強化ライスミルク市場
• インドの強化ライスミルク市場
• 中国の強化ライスミルク市場
• 韓国の強化ライスミルク市場
• インドネシアの強化ライスミルク市場

第10章 その他地域の強化ライスミルク市場

• 概要
• その他地域の強化ライスミルク市場（タイプ別）
• その他地域の強化ライスミルク市場（用途別）
• 中東の強化ライスミルク市場
• 南米の強化ライスミルク市場
• アフリカの強化ライスミルク市場

第11章 競合分析

• 製品ポートフォリオ分析
• 運用統合
• ポーターのファイブフォース分析
  • 競争企業間の敵対関係
  • 買い手の交渉力
  • 供給企業の交渉力
  • 代替品の脅威
  • 新規参入業者の脅威
• 市場シェア分析

第12章 機会と戦略分析

• バリューチェーン分析
• 成長機会分析
  • タイプ別の成長機会
  • 用途別の成長機会
• 世界の強化ライスミルク市場の新たな動向
• 戦略分析
  • 新製品開発
  • 認証とライセンシング
  • 合併、買収、契約、提携、合弁事業

第13章 バリューチェーンにおける主要企業の企業プロファイル

• 競合分析
• Stremicks Heritage Foods(TM)
• Essona Organics
• Nutra Organics
• Danone
• The Hain Celestial Group
• Campbell Soup Company
• Nature's Choice
• PANOS Brands
• Vitasoy Australia Products
• Pureharvest

第14章 付録

• List of Figures
• List of Tables
• Research Methodology
• Disclaimer
• Copyright
• Abbreviations and Technical Units
• About Us
• Contact Us

List of Figures

• Figure 1.1: Trends and Forecast for the Global Fortified Rice Milk Market
• Figure 2.1: Usage of Fortified Rice Milk Market
• Figure 2.2: Classification of the Global Fortified Rice Milk Market
• Figure 2.3: Supply Chain of the Global Fortified Rice Milk Market
• Figure 2.4: Driver and Challenges of the Fortified Rice Milk Market
• Figure 3.1: Trends of the Global GDP Growth Rate
• Figure 3.2: Trends of the Global Population Growth Rate
• Figure 3.3: Trends of the Global Inflation Rate
• Figure 3.4: Trends of the Global Unemployment Rate
• Figure 3.5: Trends of the Regional GDP Growth Rate
• Figure 3.6: Trends of the Regional Population Growth Rate
• Figure 3.7: Trends of the Regional Inflation Rate
• Figure 3.8: Trends of the Regional Unemployment Rate
• Figure 3.9: Trends of Regional Per Capita Income
• Figure 3.10: Forecast for the Global GDP Growth Rate
• Figure 3.11: Forecast for the Global Population Growth Rate
• Figure 3.12: Forecast for the Global Inflation Rate
• Figure 3.13: Forecast for the Global Unemployment Rate
• Figure 3.14: Forecast for the Regional GDP Growth Rate
• Figure 3.15: Forecast for the Regional Population Growth Rate
• Figure 3.16: Forecast for the Regional Inflation Rate
• Figure 3.17: Forecast for the Regional Unemployment Rate
• Figure 3.18: Forecast for Regional Per Capita Income
• Figure 4.1: Global Fortified Rice Milk Market by Type in 2019, 2024, and 2031
• Figure 4.2: Trends of the Global Fortified Rice Milk Market ($B) by Type
• Figure 4.3: Forecast for the Global Fortified Rice Milk Market ($B) by Type
• Figure 4.4: Trends and Forecast for Traditional Rice Milk in the Global Fortified Rice Milk Market (2019-2031)
• Figure 4.5: Trends and Forecast for Commercial Rice Milk in the Global Fortified Rice Milk Market (2019-2031)
• Figure 5.1: Global Fortified Rice Milk Market by Application in 2019, 2024, and 2031
• Figure 5.2: Trends of the Global Fortified Rice Milk Market ($B) by Application
• Figure 5.3: Forecast for the Global Fortified Rice Milk Market ($B) by Application
• Figure 5.4: Trends and Forecast for Food & Beverage in the Global Fortified Rice Milk Market (2019-2031)
• Figure 5.5: Trends and Forecast for Retail in the Global Fortified Rice Milk Market (2019-2031)
• Figure 5.6: Trends and Forecast for Others in the Global Fortified Rice Milk Market (2019-2031)
• Figure 6.1: Trends of the Global Fortified Rice Milk Market ($B) by Region (2019-2024)
• Figure 6.2: Forecast for the Global Fortified Rice Milk Market ($B) by Region (2025-2031)
• Figure 7.1: Trends and Forecast for the North American Fortified Rice Milk Market (2019-2031)
• Figure 7.2: North American Fortified Rice Milk Market by Type in 2019, 2024, and 2031
• Figure 7.3: Trends of the North American Fortified Rice Milk Market ($B) by Type (2019-2024)
• Figure 7.4: Forecast for the North American Fortified Rice Milk Market ($B) by Type (2025-2031)
• Figure 7.5: North American Fortified Rice Milk Market by Application in 2019, 2024, and 2031
• Figure 7.6: Trends of the North American Fortified Rice Milk Market ($B) by Application (2019-2024)
• Figure 7.7: Forecast for the North American Fortified Rice Milk Market ($B) by Application (2025-2031)
• Figure 7.8: Trends and Forecast for the United States Fortified Rice Milk Market ($B) (2019-2031)
• Figure 7.9: Trends and Forecast for the Mexican Fortified Rice Milk Market ($B) (2019-2031)
• Figure 7.10: Trends and Forecast for the Canadian Fortified Rice Milk Market ($B) (2019-2031)
• Figure 8.1: Trends and Forecast for the European Fortified Rice Milk Market (2019-2031)
• Figure 8.2: European Fortified Rice Milk Market by Type in 2019, 2024, and 2031
• Figure 8.3: Trends of the European Fortified Rice Milk Market ($B) by Type (2019-2024)
• Figure 8.4: Forecast for the European Fortified Rice Milk Market ($B) by Type (2025-2031)
• Figure 8.5: European Fortified Rice Milk Market by Application in 2019, 2024, and 2031
• Figure 8.6: Trends of the European Fortified Rice Milk Market ($B) by Application (2019-2024)
• Figure 8.7: Forecast for the European Fortified Rice Milk Market ($B) by Application (2025-2031)
• Figure 8.8: Trends and Forecast for the German Fortified Rice Milk Market ($B) (2019-2031)
• Figure 8.9: Trends and Forecast for the French Fortified Rice Milk Market ($B) (2019-2031)
• Figure 8.10: Trends and Forecast for the Spanish Fortified Rice Milk Market ($B) (2019-2031)
• Figure 8.11: Trends and Forecast for the Italian Fortified Rice Milk Market ($B) (2019-2031)
• Figure 8.12: Trends and Forecast for the United Kingdom Fortified Rice Milk Market ($B) (2019-2031)
• Figure 9.1: Trends and Forecast for the APAC Fortified Rice Milk Market (2019-2031)
• Figure 9.2: APAC Fortified Rice Milk Market by Type in 2019, 2024, and 2031
• Figure 9.3: Trends of the APAC Fortified Rice Milk Market ($B) by Type (2019-2024)
• Figure 9.4: Forecast for the APAC Fortified Rice Milk Market ($B) by Type (2025-2031)
• Figure 9.5: APAC Fortified Rice Milk Market by Application in 2019, 2024, and 2031
• Figure 9.6: Trends of the APAC Fortified Rice Milk Market ($B) by Application (2019-2024)
• Figure 9.7: Forecast for the APAC Fortified Rice Milk Market ($B) by Application (2025-2031)
• Figure 9.8: Trends and Forecast for the Japanese Fortified Rice Milk Market ($B) (2019-2031)
• Figure 9.9: Trends and Forecast for the Indian Fortified Rice Milk Market ($B) (2019-2031)
• Figure 9.10: Trends and Forecast for the Chinese Fortified Rice Milk Market ($B) (2019-2031)
• Figure 9.11: Trends and Forecast for the South Korean Fortified Rice Milk Market ($B) (2019-2031)
• Figure 9.12: Trends and Forecast for the Indonesian Fortified Rice Milk Market ($B) (2019-2031)
• Figure 10.1: Trends and Forecast for the ROW Fortified Rice Milk Market (2019-2031)
• Figure 10.2: ROW Fortified Rice Milk Market by Type in 2019, 2024, and 2031
• Figure 10.3: Trends of the ROW Fortified Rice Milk Market ($B) by Type (2019-2024)
• Figure 10.4: Forecast for the ROW Fortified Rice Milk Market ($B) by Type (2025-2031)
• Figure 10.5: ROW Fortified Rice Milk Market by Application in 2019, 2024, and 2031
• Figure 10.6: Trends of the ROW Fortified Rice Milk Market ($B) by Application (2019-2024)
• Figure 10.7: Forecast for the ROW Fortified Rice Milk Market ($B) by Application (2025-2031)
• Figure 10.8: Trends and Forecast for the Middle Eastern Fortified Rice Milk Market ($B) (2019-2031)
• Figure 10.9: Trends and Forecast for the South American Fortified Rice Milk Market ($B) (2019-2031)
• Figure 10.10: Trends and Forecast for the African Fortified Rice Milk Market ($B) (2019-2031)
• Figure 11.1: Porter's Five Forces Analysis of the Global Fortified Rice Milk Market
• Figure 11.2: Market Share (%) of Top Players in the Global Fortified Rice Milk Market (2024)
• Figure 12.1: Growth Opportunities for the Global Fortified Rice Milk Market by Type
• Figure 12.2: Growth Opportunities for the Global Fortified Rice Milk Market by Application
• Figure 12.3: Growth Opportunities for the Global Fortified Rice Milk Market by Region
• Figure 12.4: Emerging Trends in the Global Fortified Rice Milk Market

List of Tables

• Table 1.1: Growth Rate (%, 2023-2024) and CAGR (%, 2025-2031) of the Fortified Rice Milk Market by Type and Application
• Table 1.2: Attractiveness Analysis for the Fortified Rice Milk Market by Region
• Table 1.3: Global Fortified Rice Milk Market Parameters and Attributes
• Table 3.1: Trends of the Global Fortified Rice Milk Market (2019-2024)
• Table 3.2: Forecast for the Global Fortified Rice Milk Market (2025-2031)
• Table 4.1: Attractiveness Analysis for the Global Fortified Rice Milk Market by Type
• Table 4.2: Market Size and CAGR of Various Type in the Global Fortified Rice Milk Market (2019-2024)
• Table 4.3: Market Size and CAGR of Various Type in the Global Fortified Rice Milk Market (2025-2031)
• Table 4.4: Trends of Traditional Rice Milk in the Global Fortified Rice Milk Market (2019-2024)
• Table 4.5: Forecast for Traditional Rice Milk in the Global Fortified Rice Milk Market (2025-2031)
• Table 4.6: Trends of Commercial Rice Milk in the Global Fortified Rice Milk Market (2019-2024)
• Table 4.7: Forecast for Commercial Rice Milk in the Global Fortified Rice Milk Market (2025-2031)
• Table 5.1: Attractiveness Analysis for the Global Fortified Rice Milk Market by Application
• Table 5.2: Market Size and CAGR of Various Application in the Global Fortified Rice Milk Market (2019-2024)
• Table 5.3: Market Size and CAGR of Various Application in the Global Fortified Rice Milk Market (2025-2031)
• Table 5.4: Trends of Food & Beverage in the Global Fortified Rice Milk Market (2019-2024)
• Table 5.5: Forecast for Food & Beverage in the Global Fortified Rice Milk Market (2025-2031)
• Table 5.6: Trends of Retail in the Global Fortified Rice Milk Market (2019-2024)
• Table 5.7: Forecast for Retail in the Global Fortified Rice Milk Market (2025-2031)
• Table 5.8: Trends of Others in the Global Fortified Rice Milk Market (2019-2024)
• Table 5.9: Forecast for Others in the Global Fortified Rice Milk Market (2025-2031)
• Table 6.1: Market Size and CAGR of Various Regions in the Global Fortified Rice Milk Market (2019-2024)
• Table 6.2: Market Size and CAGR of Various Regions in the Global Fortified Rice Milk Market (2025-2031)
• Table 7.1: Trends of the North American Fortified Rice Milk Market (2019-2024)
• Table 7.2: Forecast for the North American Fortified Rice Milk Market (2025-2031)
• Table 7.3: Market Size and CAGR of Various Type in the North American Fortified Rice Milk Market (2019-2024)
• Table 7.4: Market Size and CAGR of Various Type in the North American Fortified Rice Milk Market (2025-2031)
• Table 7.5: Market Size and CAGR of Various Application in the North American Fortified Rice Milk Market (2019-2024)
• Table 7.6: Market Size and CAGR of Various Application in the North American Fortified Rice Milk Market (2025-2031)
• Table 7.7: Trends and Forecast for the United States Fortified Rice Milk Market (2019-2031)
• Table 7.8: Trends and Forecast for the Mexican Fortified Rice Milk Market (2019-2031)
• Table 7.9: Trends and Forecast for the Canadian Fortified Rice Milk Market (2019-2031)
• Table 8.1: Trends of the European Fortified Rice Milk Market (2019-2024)
• Table 8.2: Forecast for the European Fortified Rice Milk Market (2025-2031)
• Table 8.3: Market Size and CAGR of Various Type in the European Fortified Rice Milk Market (2019-2024)
• Table 8.4: Market Size and CAGR of Various Type in the European Fortified Rice Milk Market (2025-2031)
• Table 8.5: Market Size and CAGR of Various Application in the European Fortified Rice Milk Market (2019-2024)
• Table 8.6: Market Size and CAGR of Various Application in the European Fortified Rice Milk Market (2025-2031)
• Table 8.7: Trends and Forecast for the German Fortified Rice Milk Market (2019-2031)
• Table 8.8: Trends and Forecast for the French Fortified Rice Milk Market (2019-2031)
• Table 8.9: Trends and Forecast for the Spanish Fortified Rice Milk Market (2019-2031)
• Table 8.10: Trends and Forecast for the Italian Fortified Rice Milk Market (2019-2031)
• Table 8.11: Trends and Forecast for the United Kingdom Fortified Rice Milk Market (2019-2031)
• Table 9.1: Trends of the APAC Fortified Rice Milk Market (2019-2024)
• Table 9.2: Forecast for the APAC Fortified Rice Milk Market (2025-2031)
• Table 9.3: Market Size and CAGR of Various Type in the APAC Fortified Rice Milk Market (2019-2024)
• Table 9.4: Market Size and CAGR of Various Type in the APAC Fortified Rice Milk Market (2025-2031)
• Table 9.5: Market Size and CAGR of Various Application in the APAC Fortified Rice Milk Market (2019-2024)
• Table 9.6: Market Size and CAGR of Various Application in the APAC Fortified Rice Milk Market (2025-2031)
• Table 9.7: Trends and Forecast for the Japanese Fortified Rice Milk Market (2019-2031)
• Table 9.8: Trends and Forecast for the Indian Fortified Rice Milk Market (2019-2031)
• Table 9.9: Trends and Forecast for the Chinese Fortified Rice Milk Market (2019-2031)
• Table 9.10: Trends and Forecast for the South Korean Fortified Rice Milk Market (2019-2031)
• Table 9.11: Trends and Forecast for the Indonesian Fortified Rice Milk Market (2019-2031)
• Table 10.1: Trends of the ROW Fortified Rice Milk Market (2019-2024)
• Table 10.2: Forecast for the ROW Fortified Rice Milk Market (2025-2031)
• Table 10.3: Market Size and CAGR of Various Type in the ROW Fortified Rice Milk Market (2019-2024)
• Table 10.4: Market Size and CAGR of Various Type in the ROW Fortified Rice Milk Market (2025-2031)
• Table 10.5: Market Size and CAGR of Various Application in the ROW Fortified Rice Milk Market (2019-2024)
• Table 10.6: Market Size and CAGR of Various Application in the ROW Fortified Rice Milk Market (2025-2031)
• Table 10.7: Trends and Forecast for the Middle Eastern Fortified Rice Milk Market (2019-2031)
• Table 10.8: Trends and Forecast for the South American Fortified Rice Milk Market (2019-2031)
• Table 10.9: Trends and Forecast for the African Fortified Rice Milk Market (2019-2031)
• Table 11.1: Product Mapping of Fortified Rice Milk Suppliers Based on Segments
• Table 11.2: Operational Integration of Fortified Rice Milk Manufacturers
• Table 11.3: Rankings of Suppliers Based on Fortified Rice Milk Revenue
• Table 12.1: New Product Launches by Major Fortified Rice Milk Producers (2019-2024)
• Table 12.2: Certification Acquired by Major Competitor in the Global Fortified Rice Milk Market

The future of the global fortified rice milk market looks promising with opportunities in the food & beverage and retail markets. The global fortified rice milk market is expected to grow with a CAGR of 7.5% from 2025 to 2031. The major drivers for this market are the increasing preference for plant-based diets, the rising cases of lactose intolerance, and the growing demand for fortified beverages.

• Lucintel forecasts that, within the type category, commercial rice milk is expected to witness higher growth over the forecast period.
• Within the application category, food & beverage is expected to witness higher growth.
• In terms of region, APAC is expected to witness the highest growth over the forecast period.

Gain valuable insights for your business decisions with our comprehensive 150+ page report. Sample figures with some insights are shown below.

Emerging Trends in the Fortified Rice Milk Market

The fortified rice milk market is being defined by a number of major trends that seek to improve its nutritional content, sensory qualities, and sustainability. These trends mirror the changing needs of health-aware consumers looking for plant-based alternatives with high similarity to the benefits and experience of conventional dairy milk. Knowledge of these trends is essential for players in this fast-paced market.

• Increased Protein Fortification: With awareness of rice milk's lower protein level, its production is tending to concentrate more on protein fortification from plant sources such as pea or oat protein, in order to develop a nutritionally richer beverage. This moves towards addressing the prime consumer fear and broadening its market position as a milk alternative.
• Better Taste and Texture Profiles: Processing developments focus on enhancing the taste and texture of fortified rice milk to be less watery and smoother so that it tastes better and is more suitable for use in many applications such as coffee, cereals, and cooking.
• Clean Label and Low Processing: Consumers are seeking more short-form ingredients, natural sweeteners, and minimally processed fortified rice milk. Brands promoting clean labels and low-processing content are gaining popularity.
• Sustainable Sourcing and Packaging: Concerns for the environment are leading to a trend towards sustainable rice sourcing and eco-packaging solutions for fortified rice milk among environmentally active consumers. This involves using recycled packaging and minimizing packaging waste.
• Flavor Innovation and Variety: Going beyond plain fortified rice milk, companies are launching more flavors, including vanilla, chocolate, and even unsweetened varieties with added functional ingredients such as adaptogens or probiotics, addressing various consumer tastes.

These trends are all consolidating to transform the fortified rice milk market by fixing its nutritional deficits, enhancing its sensory properties, increasing its sustainability appeal, and diversifying its flavors. Emphasis on protein fortification, improved taste and texture, clean labeling, sustainability, and flavor diversification is turning fortified rice milk into a more competitive and desirable choice in the emerging plant-based beverages market.

Recent Developments in the Fortified Rice Milk Market

The market for fortified rice milk is undergoing sustained innovations aimed at upgrading its nutritional value, boosting its sensory characteristics, and adapting to changing consumer tastes for healthier and more sustainable alternatives. Over the past few years, major breakthroughs are shaping the development of fortified rice milk products as well as influencing their formulation and market positioning.

• Emerging Fortification Technologies: Emerging microencapsulation and other technologies are enhancing the stability and bioavailability of fortified vitamins and minerals in rice milk, which allows consumers to receive the desired nutritional benefits.
• Mixing with Other Plant Ingredients: Rice milk is mixed with other plant ingredients such as oats or nuts by some producers to enhance its texture, nutrient content (e.g., protein, fiber), and general flavor.
• Barista-Friendly Formulations Development: With the increased popularity of plant-based milks in coffee, certain formulations of fortified rice milk are being developed to froth and foam in a similar manner to dairy milk, addressing the cafe and home barista customer base.
• Introduction of Specialty and Organic Rice Varieties: Consumption of organic rice and specialty rice varieties (such as brown rice, red rice) is becoming increasingly popular as consumers embrace healthier and more natural options that are potentially nutrient-rich.
• Advancements in Processing Methods for Increased Creaminess: New methods of processing, including enzymatic processing and homogenization procedures, are used to develop a silkier and creamier texture in rice milk, a more fulfilling dairy substitute.

These pivotal trends are heavily affecting the fortified rice milk market through filling its nutritional gaps, enhancing its functionality for diverse applications, and meeting consumers' needs for organic and special ingredients. Highlighting enhanced fortification, blending, barista-ready formats, specialty rice crops, and improved processing is establishing fortified rice milk as a more versatile and more desirable option across a broader swath of consumers.

Strategic Growth Opportunities in the Fortified Rice Milk Market

The fortified rice milk market offers various strategic growth opportunities across multiple application bases, supported by the expanding demand for plant-based diets and allergen-free and nutritional food and beverage products. Targeting and focusing on these major application bases can deliver high-value market opportunities.

• Dairy-Free Drink Substitute: Fortified rice milk can also gain further inroads in the mainstream soft drink market as a direct replacement for dairy milk, especially for lactose intolerant consumers, vegans, and consumers looking for reduced-fat alternatives. Highlighting its upgraded nutritional value will be crucial.
• Ingredient in Plant-Based Foods: Using fortified rice milk as an ingredient in other plant-based products such as yogurts, desserts, and sauces can create new markets for it beyond direct consumption. Its neutral taste will be beneficial to various uses in cooking.
• Infant and Toddler Nutrition: Creating specifically fortified rice milk products for infants and toddlers with food allergies or other dietary limitations under strict nutritional supervision is a substantial opportunity in the area of specialist nutrition.
• Sports and Fitness Nutrition: Developing fortified rice milk with protein and electrolyte additions can address the expanding market for plant-based sports nutritionals targeted at athletes and fitness seekers.
• Convenience and On-the-Go Consumption: Distributing fortified rice milk in convenient package forms such as single-serve cartons and ready-to-drink products can take advantage of increasing demand for on-the-go and convenient-to-consume plant-based products.

These growth opportunities by application are influencing the fortified rice milk market by showcasing its versatility beyond a mere drink. Emphasizing its possibilities as a dairy substitute, food ingredient, specialist nutritional product, and convenient on-the-go snack is fueling innovation in product development and widening its market base to meet more varied consumer needs and preferences.

Fortified Rice Milk Market Driver and Challenges

The market for fortified rice milk is driven by the intersection of consumer behavior, nutritional demand, economic constraints, and regulatory environments, serving as both key drivers of its expansion and major challenges facing stakeholders to overcome. Knowledge of these factors is paramount for making the most of opportunities and avoiding impending threats in this dynamic market.

The factors responsible for driving the fortified rice milk market include:

1. Increased Incidence of Dairy Allergies and Lactose Intolerance: Heightened awareness and diagnoses of dairy allergies and lactose intolerance are compelling consumers to opt for plant-based milk alternatives such as fortified rice milk.

2. Increased Consumption of Vegan and Vegetarian Diets: The growing trend of vegan and vegetarian diets is broadening the market for plant-based food and beverages, such as fortified rice milk as a replacement for dairy.

3. Growing Consumer Interest in Health and Wellness: Consumers are more interested in healthier food and beverage options, and with its ability for added nutrients and reduced fat, fortified rice milk fits the bill.

4. Growth of the Plant-Based Food and Beverage Market: The general growth of the plant-based market makes it an easy sell for fortified rice milk as consumers try various dairy substitutes.

5. Innovation in Fortification and Flavor Profiles: Successive technological improvements for fortification and creation of tasty flavors are rendering fortified rice milk an increasingly palatable and appealing choice across a larger consumer audience.

Challenges in the fortified rice milk market are:

1. Lower Nutritional Profile than Dairy and Other Plant-Based Milks: Rice milk has a lower protein and certain micronutrient content naturally than dairy and other plant-based milks such as soy or almond milk, creating the need for effective fortification.

2. Perceived Watery Texture and Mild Flavor: The naturally thin texture and mild flavor of rice milk are unappealing to some consumers, making technological advancements necessary to enhance sensory characteristics.

3. Competition from a Wide Range of Plant-Based Milk Alternatives: The market for fortified rice milk is highly competitive with an increasing number of other plant-based milks that offer their own perceived advantages and consumer groups.

The key drivers, such as the prevalence of allergies, increase in plant-based diets, health awareness, the growing plant-based industry, and product innovation, are opening substantial growth prospects for the fortified rice milk market. Nevertheless, obstacles concerning its nutritional profile, sensory characteristics, and high competition call for ongoing innovation in fortification, processing, and flavor to guarantee its ongoing success and increased consumer acceptability in the ever-evolving plant-based beverage sector.

List of Fortified Rice Milk Companies

• Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. With these strategies, fortified rice milk companies cater to increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the fortified rice milk companies profiled in this report include:
• Stremicks Heritage Foods(TM)
• Essona Organics
• Nutra Organics
• Danone
• The Hain Celestial Group
• Campbell Soup Company
• Nature's Choice
• PANOS Brands
• Vitasoy Australia Products
• Pureharvest

Fortified Rice Milk Market by Segment

The study includes a forecast for the global fortified rice milk market by type, application, and region.

Fortified Rice Milk Market by Type [Value from 2019 to 2031]:

• Traditional Rice Milk
• Commercial Rice Milk

Fortified Rice Milk Market by Application [Value from 2019 to 2031]:

• Food & Beverage
• Retail
• Others

Fortified Rice Milk Market by Region [Value from 2019 to 2031]:

• North America
• Europe
• Asia Pacific
• The Rest of the World

Country Wise Outlook for the Fortified Rice Milk Market

The fortified rice milk market is developing in the larger plant-based dairy alternatives industry with growing consumer demand for vegan, allergen-free, and nutrition-enhanced drinks. Current trends are centered on enhanced nutritional offerings through varied fortification, better flavor and texture to compete with dairy milk, and novel flavor developments. Sustainability and clean label drives are also on the ascendant, impacting product innovation and consumer behavior in global markets.

• United States: In the US fortified rice milk market, a trend toward deeper nutritional fortification is taking hold, with such higher concentrations of protein, calcium, and vitamin D to closer match the profile of dairy milk. There's also innovation involving organic and non-GMO as a means to attract consumers paying attention to healthy aspects. Rivalry among other plant milks is high.
• China: China's fortified rice milk market is expanding, fueled by growing knowledge of lactose intolerance and the popularity of plant-based diets. Local companies are emphasizing price and regional tastes, frequently presenting slightly sweeter formulations and fortification with vitamins and minerals appropriate to the Chinese diet.
• Germany: Organic and sustainable products are a major focus in Germany, and this is impacting the fortified rice milk market. New trends have seen the emergence of rice milk produced from locally grown grains and fortified with plant-based calcium and vitamin B12 to appeal to vegan consumers looking for healthy alternatives.
• India: India's fortified rice milk market is in its infancy but promising, especially in urban centers with rising health consciousness and disposable incomes. Fortification with key vitamins and minerals to combat prevalent nutritional deficiencies is a major priority. Affordability and sensitivity to traditional Indian eating patterns are significant factors.
• Japan: Japan's fortified rice milk market focuses on delicate flavors and creamy textures, usually appealing to customers looking for a mild alternative to dairy. The latest innovations include the launch of calcium and vitamin D-fortified rice milk, addressing health-aware consumers and consumers with dietary restrictions.

Features of the Global Fortified Rice Milk Market

• Market Size Estimates: Fortified rice milk market size estimation in terms of value ($B).
• Trend and Forecast Analysis: Market trends (2019 to 2024) and forecast (2025 to 2031) by various segments and regions.
• Segmentation Analysis: Fortified rice milk market size by type, application, and region in terms of value ($B).
• Regional Analysis: Fortified rice milk market breakdown by North America, Europe, Asia Pacific, and Rest of the World.
• Growth Opportunities: Analysis of growth opportunities in different types, applications, and regions for the fortified rice milk market.
• Strategic Analysis: This includes M&A, new product development, and competitive landscape of the fortified rice milk market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

This report answers the following 11 key questions:

• Q.1. What are some of the most promising, high-growth opportunities for the fortified rice milk market by type (traditional rice milk and commercial rice milk), application (food & beverage, retail, and others), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
• Q.2. Which segments will grow at a faster pace and why?
• Q.3. Which region will grow at a faster pace and why?
• Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
• Q.5. What are the business risks and competitive threats in this market?
• Q.6. What are the emerging trends in this market and the reasons behind them?
• Q.7. What are some of the changing demands of customers in the market?
• Q.8. What are the new developments in the market? Which companies are leading these developments?
• Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
• Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
• Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?

Table of Contents

1. Executive Summary

2. Market Overview

• 2.1 Background and Classifications
• 2.2 Supply Chain

3. Market Trends & Forecast Analysis

• 3.1 Macroeconomic Trends and Forecasts
• 3.2 Industry Drivers and Challenges
• 3.3 PESTLE Analysis
• 3.4 Patent Analysis
• 3.5 Regulatory Environment

4. Global Fortified Rice Milk Market by Type

• 4.1 Overview
• 4.2 Attractiveness Analysis by Type
• 4.3 Traditional Rice Milk: Trends and Forecast (2019-2031)
• 4.4 Commercial Rice Milk: Trends and Forecast (2019-2031)

5. Global Fortified Rice Milk Market by Application

• 5.1 Overview
• 5.2 Attractiveness Analysis by Application
• 5.3 Food & Beverage: Trends and Forecast (2019-2031)
• 5.4 Retail: Trends and Forecast (2019-2031)
• 5.5 Others: Trends and Forecast (2019-2031)

6. Regional Analysis

• 6.1 Overview
• 6.2 Global Fortified Rice Milk Market by Region

7. North American Fortified Rice Milk Market

• 7.1 Overview
• 7.2 North American Fortified Rice Milk Market by Type
• 7.3 North American Fortified Rice Milk Market by Application
• 7.4 United States Fortified Rice Milk Market
• 7.5 Mexican Fortified Rice Milk Market
• 7.6 Canadian Fortified Rice Milk Market

8. European Fortified Rice Milk Market

• 8.1 Overview
• 8.2 European Fortified Rice Milk Market by Type
• 8.3 European Fortified Rice Milk Market by Application
• 8.4 German Fortified Rice Milk Market
• 8.5 French Fortified Rice Milk Market
• 8.6 Spanish Fortified Rice Milk Market
• 8.7 Italian Fortified Rice Milk Market
• 8.8 United Kingdom Fortified Rice Milk Market

9. APAC Fortified Rice Milk Market

• 9.1 Overview
• 9.2 APAC Fortified Rice Milk Market by Type
• 9.3 APAC Fortified Rice Milk Market by Application
• 9.4 Japanese Fortified Rice Milk Market
• 9.5 Indian Fortified Rice Milk Market
• 9.6 Chinese Fortified Rice Milk Market
• 9.7 South Korean Fortified Rice Milk Market
• 9.8 Indonesian Fortified Rice Milk Market

10. ROW Fortified Rice Milk Market

• 10.1 Overview
• 10.2 ROW Fortified Rice Milk Market by Type
• 10.3 ROW Fortified Rice Milk Market by Application
• 10.4 Middle Eastern Fortified Rice Milk Market
• 10.5 South American Fortified Rice Milk Market
• 10.6 African Fortified Rice Milk Market

11. Competitor Analysis

• 11.1 Product Portfolio Analysis
• 11.2 Operational Integration
• 11.3 Porter's Five Forces Analysis
  • Competitive Rivalry
  • Bargaining Power of Buyers
  • Bargaining Power of Suppliers
  • Threat of Substitutes
  • Threat of New Entrants
• 11.4 Market Share Analysis

12. Opportunities & Strategic Analysis

• 12.1 Value Chain Analysis
• 12.2 Growth Opportunity Analysis
  • 12.2.1 Growth Opportunities by Type
  • 12.2.2 Growth Opportunities by Application
• 12.3 Emerging Trends in the Global Fortified Rice Milk Market
• 12.4 Strategic Analysis
  • 12.4.1 New Product Development
  • 12.4.2 Certification and Licensing
  • 12.4.3 Mergers, Acquisitions, Agreements, Collaborations, and Joint Ventures

13. Company Profiles of the Leading Players Across the Value Chain

• 13.1 Competitive Analysis
• 13.2 Stremicks Heritage Foods(TM)
  • Company Overview
  • Fortified Rice Milk Business Overview
  • New Product Development
  • Merger, Acquisition, and Collaboration
  • Certification and Licensing
• 13.3 Essona Organics
  • Company Overview
  • Fortified Rice Milk Business Overview
  • New Product Development
  • Merger, Acquisition, and Collaboration
  • Certification and Licensing
• 13.4 Nutra Organics
  • Company Overview
  • Fortified Rice Milk Business Overview
  • New Product Development
  • Merger, Acquisition, and Collaboration
  • Certification and Licensing
• 13.5 Danone
  • Company Overview
  • Fortified Rice Milk Business Overview
  • New Product Development
  • Merger, Acquisition, and Collaboration
  • Certification and Licensing
• 13.6 The Hain Celestial Group
  • Company Overview
  • Fortified Rice Milk Business Overview
  • New Product Development
  • Merger, Acquisition, and Collaboration
  • Certification and Licensing
• 13.7 Campbell Soup Company
  • Company Overview
  • Fortified Rice Milk Business Overview
  • New Product Development
  • Merger, Acquisition, and Collaboration
  • Certification and Licensing
• 13.8 Nature's Choice
  • Company Overview
  • Fortified Rice Milk Business Overview
  • New Product Development
  • Merger, Acquisition, and Collaboration
  • Certification and Licensing
• 13.9 PANOS Brands
  • Company Overview
  • Fortified Rice Milk Business Overview
  • New Product Development
  • Merger, Acquisition, and Collaboration
  • Certification and Licensing
• 13.10 Vitasoy Australia Products
  • Company Overview
  • Fortified Rice Milk Business Overview
  • New Product Development
  • Merger, Acquisition, and Collaboration
  • Certification and Licensing
• 13.11 Pureharvest
  • Company Overview
  • Fortified Rice Milk Business Overview
  • New Product Development
  • Merger, Acquisition, and Collaboration
  • Certification and Licensing

14. Appendix

• 14.1 List of Figures
• 14.2 List of Tables
• 14.3 Research Methodology
• 14.4 Disclaimer
• 14.5 Copyright
• 14.6 Abbreviations and Technical Units
• 14.7 About Us
• 14.8 Contact Us