新学期市場レポート：動向、予測、競合分析 (2031年まで)

世界の新学期 (Back to School) 市場の将来は、オンライン市場とオフライン市場に機会がありそうです。世界の新学期市場は、2025年から2031年にかけてCAGR 4.7%の成長が見込まれています。この市場の主な促進要因は、教育機関や組織の急速な拡大、学校への生徒の入学率の上昇、新興国における親による子供のための文房具や消耗品への支出の急増です。

• Lucintelの予測では、ランドセル、制服、履物、靴下、関連アクセサリーへの支出の増加により、タイプ別では衣類・アクセサリー分野が予測期間中最大を維持します。
• 流通チャネル別では、消費者のオフライン・チャネル志向の高まりにより、オフライン・チャネルが最大セグメントであり続けると思われます。
• 地域別では、アジア太平洋が予測期間中最大の地域であり続けると思われます。これは、同地域に有力メーカーや主要企業が大きな存在感を示しているためです。

新学期市場の戦略的成長機会

新学期市場には、消費者行動、テクノロジー、持続可能性への嗜好の変化により、いくつかの成長機会が存在します。

• デジタル学習ソリューション：教育アプリやオンライン家庭教師など、デジタル学習ソリューションの開発・提供には十分な可能性があります。技術スキルや最新の学習アプローチが不可欠となる中、こうしたソリューションは教育ニーズの高まりに対応します。
• 環境に優しい製品の拡大：企業は、環境に配慮した新学期用品に投資することで、提供する製品を拡大することができます。これらの製品は環境意識の高い消費者にアピールし、ブランドの持続可能なイメージを向上させます。
• eコマース・プラットフォームの強化：新学期ショッピング用にeコマース・プラットフォームを拡大する機会があります。ユーザー・エクスペリエンス、商品のバラエティ、パーソナライズされたマーケティングを改善することで、企業は売上と市場リーチを拡大できます。
• スマート学用品の統合：デジタルノートやスマートペンのような先進技術の統合は、新入学準備市場に成長機会をもたらします。これらのハイテク革新は、革新的な教育ツールを求める未来の消費者に応えるものです。
• カスタマイズとパーソナライゼーション：リュックサックや文房具など、カスタマイズ可能な新学期用品を幅広く提供することで、特定の消費者層を引き付け、満足度とブランド・ロイヤルティを高めることができます。

こうした成長機会がイノベーションを促進し、製品ラインナップを拡大し、新学期市場における進化する消費者ニーズに応えています。

新学期市場の促進要因・課題

新学期市場は、技術の進歩、経済要因、消費者の嗜好の変化など、様々な市場促進要因・課題の影響を受けています。

新学期市場を牽引する要因には以下が含まれます：

• 技術の進歩：デジタル学習ツールやスマート学用品における技術革新が市場成長の原動力となっています。これらの開発は学習体験を向上させ、遠隔教育を促進し、現代の教育動向に合致しています。
• eコマースの成長：新学期向けオンラインショッピングの増加が市場成長に寄与しています。eコマース・プラットフォームは幅広い商品をワンストップで提供し、消費者の利便性を高めています。
• 持続可能性の動向：環境に優しい製品に対する需要の高まりが、グリーン学用品市場の成長を牽引し続けています。消費者は持続可能な選択肢を好む傾向にあり、環境に優しい製品群の拡大を促進しています。
• カスタマイズとパーソナライゼーション：カスタム型新学期用品の需要は、成長の道筋を提供します。個人の好みに合わせてカスタマイズされた商品は、顧客満足度を高め、売上を増加させます。
• 教育技術採用の増加：電子書籍や教育アプリなどのeラーニングリソースの利用拡大が市場の成長を支えています。これらのツールは、テクノロジーベースの学習教材に対する需要に対応し、学習効率を向上させます。

新学期市場における課題は以下の通り：

• 経済の不確実性：景気の変動は、学校用品への消費者の支出に影響を与える可能性があります。家計はより保守的になり、必需品と高級品の両方の売上に影響を与える可能性があります。
• サプライチェーンの混乱：サプライチェーンの混乱は、新学期用品の供給と価格に影響を与える可能性があります。こうしたリスクを管理することは、製品の信頼性を確保する上で極めて重要です。
• 激しい競合：市場競争は激しく、数多くの小売業者やブランドが同様の商品を提供しています。企業は市場シェアを獲得するために、イノベーションを起こし、差別化を図る必要があります。
• 規制の遵守：特に教育技術や環境に配慮した製品については、規制の遵守が課題となります。これらの基準を満たすためには、品質管理や製品開発への投資が必要となります。
• 消費者行動の変化：消費者の嗜好の急激な変化は、市場の均衡を崩しかねないです。企業は競争力を維持するために、進化する動向に機敏に対応し続けなければなりません。

こうした原動力と課題は、B2Bの機会、投資戦略、業界開発に影響を与えます。企業は、競争が激化する市場で成功するために、これらの要因をうまく利用しなければなりません。

目次

第1章 エグゼクティブサマリー

第2章 世界の新学期市場：市場力学

• イントロダクション、背景、分類
• サプライチェーン
• 業界の促進要因と課題

第3章 市場動向と予測分析 (2019年～2031年)

• マクロ経済動向 (2019～2024年) と予測 (2025～2031年)
• 世界の新学期市場の動向 (2019～2024年) と予測 (2025～2031年)
• 世界の新学期市場：種類別
  • 衣類・アクセサリー
  • 文房具
  • 電子機器
• 世界の新学期市場：流通チャネル別
  • オンライン
  • オフライン

第4章 地域別の市場動向と予測分析 (2019年～2031年)

• 世界の新学期市場：地域別
• 北米の新学期市場
• 欧州の新学期市場
• アジア太平洋の新学期市場
• その他地域の新学期市場

第5章 競合分析

• 製品ポートフォリオ分析
• 運用統合
• ポーターのファイブフォース分析

第6章 成長機会と戦略分析

• 成長機会分析
  • 世界の新学期市場の成長機会：種類別
  • 世界の新学期市場の成長機会：流通チャネル別
  • 世界の新学期市場の成長機会：地域別
• 世界の新学期市場の新たな動向
• 戦略的分析
  • 新製品の開発
  • 世界の新学期市場の生産能力拡大
  • 世界の新学期市場における企業合併・買収 (M&A)、合弁事業
  • 認証とライセンシング

第7章 主要企業のプロファイル

• The ODP
• Amazon.com
• ACCO Brands
• Staples
• Apple
• Faber Castell
• Newell Brands

The future of the global back to school market looks promising with opportunities in the online and offline markets. The global back to school market is expected to grow with a CAGR of 4.7% from 2025 to 2031. The major drivers for this market are the rapid expansion of educational institutes and organizations, rising student enrollment in schools, and a surge in spending on stationery and supplies by parents for their children in developing countries.

• Lucintel forecasts that, within the type category, the clothing and accessory segment will remain the largest segment over the forecast period due to increased expenditure on school bags, uniforms, footwear, socks, and related accessories.
• Within the distribution channel category, offline will remain the largest segment due to the increasing preference for offline channels by consumers.
• In terms of region, APAC will remain the largest region over the forecast period due to prominent manufacturers/key players having a significant presence in the region.

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Emerging Trends in the Back to School Market

Several emerging trends have been impacting the back-to-school market and changing the way students and schools get ready for a new year of studies.

• Growth of Digital Learning Tools: There is an increase in the usage of digital learning tools, and the use of interactive applications and e-books is gaining significance. Such tools improve learning conditions and enable distance learning, which can be attributed to the country's inclination towards education technology.
• Sustainability Focus: Eco-friendly school supplies are becoming increasingly sought after. People prefer purchasing products manufactured from recycled materials and other green resources.
• Personalized Shopping Experiences: Retailers are using data and technology to provide personalized shopping experiences to customers, tailoring recommendations and promotions. This trend improves customer satisfaction by meeting their specific demands.
• Rise of E-commerce: Online shopping for back-to-school supplies is on the rise, driven by convenience and the wide range of products available throughout the summer. E-commerce sites are augmenting inventory and improving the overall shopping experience.
• Integration of Smart Technologies: There is a growing trend of using smart technologies in school supplies, such as smart notebooks and smart pens. These innovations offer advanced features, increasing productivity for students.

These trends are shifting the back-to-school market through technological innovations, increased attention to sustainability, and improved consumer perception.

Recent Developments in the Back to School Market

Recent developments in the back-to-school market reflect significant changes in technology, product offerings, and business strategies.

• Eco-Friendly School Supplies: The market is witnessing an increase in sales of eco-friendly school supplies made from recycled or sustainable materials. This trend aligns with the growing consumer demand for environmentally responsible products.
• Tailored Shopping by Retailers: Retailers are using interactive technologies to create personalized shopping experiences, increasing customer satisfaction and engagement in back-to-school shopping.
• Growth in E-Commerce Sales: Online sales of back-to-school supplies have been on the rise, with retailers offering a wide variety of products. This shift is transforming traditional retail practices and expanding market reach.
• Smart Technologies Adoption: School supplies integrated with smart technologies, such as learning tablets and smart boards, are becoming more common. These technologies expand the options available for students, enhancing the learning experience.

These advancements are reshaping the back-to-school market by introducing innovative products, promoting eco-friendliness, and changing the retail landscape.

Strategic Growth Opportunities for Back to School Market

Several growth opportunities exist in the back-to-school market, driven by changes in consumer behavior, technology, and sustainability preferences.

• Digital Learning Solutions: Developing and offering digital learning solutions, such as educational apps and online tutoring, has ample potential. As tech skills and modern learning approaches become more essential, these solutions address growing educational needs.
• Expansion of Eco-Friendly Products: Companies can expand their product offerings by investing in eco-friendly back-to-school supplies. These products appeal to environmentally conscious consumers and improve the brand's sustainability image.
• Enhancing E-Commerce Platforms: There are opportunities to expand e-commerce platforms for back-to-school shopping. By improving user experience, product variety, and personalized marketing, businesses can increase sales and market reach.
• Integration of Smart School Supplies: Advanced technology integration, such as digital notebooks and smart pens, presents growth opportunities in the back-to-school market. These high-tech innovations cater to future consumers seeking innovative educational tools.
• Customization and Personalization: Offering a wider range of customizable back-to-school products, such as personalized backpacks or stationery, can attract specific consumer segments, increasing satisfaction and brand loyalty.

These growth opportunities are driving innovation, expanding product offerings, and meeting evolving consumer needs in the back-to-school market.

Back to School Market Driver and Challenges

The back-to-school market is influenced by various drivers and challenges, including technological advancements, economic factors, and changing consumer preferences.

The factors responsible for driving the back to school market include:

• Technological Advancements: Innovations in digital learning tools and smart school supplies are driving market growth. These developments improve the learning experience and facilitate distance education, aligning with modern educational trends.
• Growing E-Commerce: The rise of online shopping for back-to-school supplies contributes to market growth. E-commerce platforms provide a one-stop shop with a wide range of products, enhancing consumer convenience.
• Sustainability Trends: The increasing demand for eco-friendly products continues to drive growth in the market for green school supplies. Consumers are more inclined toward sustainable options, promoting the expansion of eco-friendly product ranges.
• Customization and Personalization: The demand for customized back-to-school products offers avenues for growth. Personalized items tailored to individual preferences enhance customer satisfaction and increase sales.
• Rising Educational Technology Adoption: The growing use of e-learning resources, such as e-books and educational apps, is supporting market growth. These tools cater to the demand for technology-based learning materials, improving learning efficiency.

Challenges in the back to school market are:

• Economic Uncertainty: Economic fluctuations can impact consumer spending on back-to-school supplies. Households may adopt more conservative budgets, influencing sales of both essential and premium products.
• Supply Chain Disruption: Disruptions in the supply chain can affect the availability and pricing of back-to-school products. Managing these risks is critical to ensuring product reliability.
• Fierce Competition: The market is highly competitive, with numerous retailers and brands offering similar products. Companies must innovate and differentiate themselves to gain market share.
• Regulatory Compliance: Compliance with regulations, particularly for educational technologies and eco-friendly products, poses a challenge. Investments in quality control and product development are necessary to meet these standards.
• Shifts in Consumer Behavior: Rapid changes in consumer preferences can disrupt market equilibrium. Companies must remain agile and responsive to evolving trends to stay competitive.

These drivers and challenges influence B2B opportunities, investment strategies, and industry development. Companies must navigate these factors to succeed in an increasingly competitive market.

List of Back to School Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. Through these strategies back to school companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the back to school companies profiled in this report include-

• The ODP
• Amazon.com
• ACCO Brands
• Staples
• Apple
• Faber Castell
• Newell Brands

Back to School by Segment

The study includes a forecast for the global back to school market by type, distribution channel, and region.

Back to School Market by Type [Analysis by Value from 2019 to 2031]:

• Clothing & Accessories
• Stationery Supplies
• Electronics

Back to School Market by Distribution Channel [Analysis by Value from 2019 to 2031]:

• Online
• Offline

Back to School Market by Region [Analysis by Value from 2019 to 2031]:

• North America
• Europe
• Asia Pacific
• The Rest of the World

Country Wise Outlook for the Back to School Market

Major players in the market are expanding operations and forming strategic partnerships to strengthen their positions. Below are recent developments by key regions:

• United States: The U.S. back-to-school market has seen a surge in technology-based learning tools, including digital backpacks and educational software. Retailers are also focusing on eco-friendly products and personalized marketing to cater to diverse consumer preferences.
• China: The back-to-school market in China is rapidly evolving, with new distribution channels and increased demand for digital learning aids. Companies are expanding their product portfolios to meet the needs of tech-savvy consumers.
• Germany: Sustainability is a major focus in Germany, with a growing demand for eco-friendly school supplies. Additionally, digital learning tools are gaining traction, supported by government policies aimed at modernizing education.
• India: The Indian market is expanding, with increased access to affordable electronics and school supplies. There is a strong emphasis on providing low-cost educational materials and e-learning platforms for various learning levels.
• Japan: Japan is experiencing breakthroughs in smart school supplies and educational technology. The use of specialized materials, such as e-notebooks and e-learning modules, is part of a broader trend toward technological innovation in education.

Features of the Global Back to School Market

Market Size Estimates: Back to school market size estimation in terms of value ($B).

Trend and Forecast Analysis: Market trends (2019 to 2024) and forecast (2025 to 2031) by various segments and regions.

Segmentation Analysis: Back to school market size by type, distribution channel, and region in terms of value ($B).

Regional Analysis: Back to school market breakdown by North America, Europe, Asia Pacific, and Rest of the World.

Growth Opportunities: Analysis of growth opportunities in different types, distribution channels, and regions for the back to school market.

Strategic Analysis: This includes M&A, new product development, and competitive landscape of the back to school market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

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This report answers following 11 key questions:

• Q.1. What are some of the most promising, high-growth opportunities for the back to school market by type (clothing & accessories, stationery supplies, and electronics), distribution channel (online and offline), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
• Q.2. Which segments will grow at a faster pace and why?
• Q.3. Which region will grow at a faster pace and why?
• Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
• Q.5. What are the business risks and competitive threats in this market?
• Q.6. What are the emerging trends in this market and the reasons behind them?
• Q.7. What are some of the changing demands of customers in the market?
• Q.8. What are the new developments in the market? Which companies are leading these developments?
• Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
• Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
• Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?

Table of Contents

1. Executive Summary

2. Global Back to School Market: Market Dynamics

• 2.1: Introduction, Background, and Classifications
• 2.2: Supply Chain
• 2.3: Industry Drivers and Challenges

3. Market Trends and Forecast Analysis from 2019 to 2031

• 3.1. Macroeconomic Trends (2019-2024) and Forecast (2025-2031)
• 3.2. Global Back to School Market Trends (2019-2024) and Forecast (2025-2031)
• 3.3: Global Back to School Market by Type
  • 3.3.1: Clothing & Accessories
  • 3.3.2: Stationery Supplies
  • 3.3.3: Electronics
• 3.4: Global Back to School Market by Distribution Channel
  • 3.4.1: Online
  • 3.4.2: Offline

4. Market Trends and Forecast Analysis by Region from 2019 to 2031

• 4.1: Global Back to School Market by Region
• 4.2: North American Back to School Market
  • 4.2.1: North American Back to School Market by Type: Clothing & Accessories, Stationery Supplies, and Electronics
  • 4.2.2: North American Back to School Market by Distribution Channel: Online and Offline
• 4.3: European Back to School Market
  • 4.3.1: European Back to School Market by Type: Clothing & Accessories, Stationery Supplies, and Electronics
  • 4.3.2: European Back to School Market by Distribution Channel: Online and Offline
• 4.4: APAC Back to School Market
  • 4.4.1: APAC Back to School Market by Type: Clothing & Accessories, Stationery Supplies, and Electronics
  • 4.4.2: APAC Back to School Market by Distribution Channel: Online and Offline
• 4.5: ROW Back to School Market
  • 4.5.1: ROW Back to School Market by Type: Clothing & Accessories, Stationery Supplies, and Electronics
  • 4.5.2: ROW Back to School Market by Distribution Channel: Online and Offline

5. Competitor Analysis

• 5.1: Product Portfolio Analysis
• 5.2: Operational Integration
• 5.3: Porter's Five Forces Analysis

6. Growth Opportunities and Strategic Analysis

• 6.1: Growth Opportunity Analysis
  • 6.1.1: Growth Opportunities for the Global Back to School Market by Type
  • 6.1.2: Growth Opportunities for the Global Back to School Market by Distribution Channel
  • 6.1.3: Growth Opportunities for the Global Back to School Market by Region
• 6.2: Emerging Trends in the Global Back to School Market
• 6.3: Strategic Analysis
  • 6.3.1: New Product Development
  • 6.3.2: Capacity Expansion of the Global Back to School Market
  • 6.3.3: Mergers, Acquisitions, and Joint Ventures in the Global Back to School Market
  • 6.3.4: Certification and Licensing

7. Company Profiles of Leading Players

• 7.1: The ODP
• 7.2: Amazon.com
• 7.3: ACCO Brands
• 7.4: Staples
• 7.5: Apple
• 7.6: Faber Castell
• 7.7: Newell Brands