電気自動車用インフォテインメント市場レポート：動向、予測、競合分析 (2031年まで)

世界の電気自動車用インフォテインメント市場の将来は、バッテリー電気自動車とハイブリッド電気自動車市場に機会があり、有望視されています。世界の電気自動車用インフォテインメント市場は、2025年から2031年までのCAGRが22.7%で、2031年までに推定69億米ドルに達すると予想されます。この市場の主な促進要因は、電気自動車の人気の高まり、GPSナビゲーション対応インフォテインメントシステムの採用の増加、パーソナライゼーションとカスタマイズに対する需要の高まりです。

• Lucintelの予測では、接続の種類別では、スマートフォンの普及率の上昇とネットワーク接続の拡大により、予測期間中は無線が最大セグメントであり続けます。
• 最終用途別では、二酸化炭素排出量の増加と代替燃料への嗜好の高まりから、バッテリー電気自動車が引き続き大きなセグメントとなります。
• 地域別では、大規模な自動車メーカーの存在、労働力プールの利用可能性、技術の進歩により、予測期間中も欧州が最大地域であり続けると思われます。

電気自動車用インフォテインメント市場の戦略的成長機会

電気自動車（EV）用インフォテインメント市場は、技術の進歩と車内体験の充実を求める消費者の需要によって技術革新が促進され、急速に進化しています。統合ナビゲーション・システム、音声認識、エンターテインメント・ストリーミング、拡張現実（AR）ディスプレイ、パーソナライズされたユーザーインターフェースなどの主要用途が、大きな成長機会を提供しています。これらの開発はユーザー体験を向上させ、市場拡大を促進し、自動車メーカーの戦略に影響を与えています。

• 統合ナビゲーション・システム：EVがルートや充電ステーションの位置を最適化するためにリアルタイム・データへの依存を強めているため、統合ナビゲーション・システムの強化は重要な成長機会となります。これらのシステムは、車両の電源管理とのシームレスな統合を実現し、ドライバーの効率と利便性を向上させます。自動車メーカーは競争上の差別化要因として高度なナビゲーションに注力しており、顧客満足度とロイヤルティの向上につながります。
• 音声認識技術：音声認識技術は、自動車の機能をハンズフリーで操作できるようにすることでEV用インフォテインメントを変革し、安全性とユーザー体験を向上させます。成長機会は、多様なアクセントや言語を理解できる、より正確で直感的な音声インターフェースの開発にあります。この技術は、より安全な運転環境をサポートすると同時に、世界市場に対応し、EVメーカーのリーチを拡大するために極めて重要です。
• エンターテインメント・ストリーミング・サービス：EV用インフォテインメントシステムにエンターテインメント・ストリーミング・サービスを統合することで、新たな収益源が生まれ、車内体験が向上します。消費者が車内で過ごす時間が長くなるにつれ、高品質なオンデマンド・コンテンツへの需要が高まっています。この機会に自動車メーカーはコンテンツ・プロバイダーと提携し、ブランド・ロイヤルティと顧客エンゲージメントを高め、販売とサブスクリプション・ベースの収益の両方を促進する、カスタマイズされたエンターテイメント・オプションを提供することができます。
• 拡張現実（AR）ディスプレイ：拡張現実（AR）ディスプレイは、フロントガラスやダッシュボードに直接、ドライバーにリアルタイムで状況を認識できる情報を提供することで、EV用インフォテインメントに大きな成長機会をもたらします。この技術は、注意散漫を最小限に抑え、ナビゲーションの精度を向上させることで、運転の安全性と利便性を高めます。ARディスプレイのインパクトは大きく、ドライバー支援と車内体験の新たな基準を設定し、プレミアムEVモデルの重要なセールスポイントとなります。
• パーソナライズされたユーザー・インターフェース：EV用インフォテインメントシステムにおけるパーソナライズド・ユーザー・インターフェイスは、個人の嗜好や運転習慣に合わせて車内体験をカスタマイズすることを可能にします。この成長機会はAIと機械学習の進歩によってもたらされ、システムがユーザーのニーズを予測することを可能にします。パーソナライズされたインターフェイスはドライバーの満足度を高め、競争市場でブランドを差別化し、普及と顧客維持の増加につながるため、その影響は大きいです。

こうした戦略的成長機会は、ユーザー体験の向上、安全性の改善、新たな収益源の創出によって、電気自動車用インフォテインメント市場を再構築しています。統合されたナビゲーション、音声認識、エンターテインメント・ストリーミング、ARディスプレイ、パーソナライズされたインターフェースがより高度になるにつれて、より多くの消費者を電気自動車に引きつけるだけでなく、自動車のイノベーションにおける新たなベンチマークを確立し、長期的な市場成長を促進します。

電気自動車用インフォテインメント市場促進要因・課題

電気自動車（EV）インフォテインメント市場は、さまざまな技術的、経済的、規制的要因の影響を受けます。これらの要素は、業界が経験する可能性と課題の両方に影響を与え、ひいてはEVにおけるインフォテインメントシステムの採用、革新、全体的な成長に影響を与えます。利害関係者は、新たな動向を活用しながら変化する状況を乗り切るために、これらのダイナミクスを理解する必要があります。

電気自動車用インフォテインメント市場を牽引する要因は以下の通り：

• コネクティビティ技術の進歩：5G技術とIoTの統合により、EV用インフォテインメントシステムは、データ転送速度の高速化、リアルタイムの更新、スマート・デバイスとのシームレスな接続といったメリットを享受できます。これらの改善は、より没入感のあるユーザー体験につながるため、EVにとって魅力的な選択肢となり、高度なインフォテインメントシステムに対する需要を生み出します。
• 車内エンターテインメントに対する消費者の需要：電気自動車の普及に伴い、車内エンターテインメントに対する消費者の需要は高まっています。ストリーミング・サービス、ゲーム、パーソナライズされたコンテンツは、運転中に人々がますます求めるようになっている高度な車内エンターテインメント・オプションのひとつです。こうした需要は、技術に精通した購買層をターゲットとした高品質のインフォテインメントシステムへのメーカーによる投資の増加につながります。
• 自律走行技術との統合：自律走行技術とEVモデルのインフォテインメントシステムの成長には相乗効果があります。同乗者が人間からほとんどの運転責任を引き継ぐ中、インフォテインメントシステムは、移動をより面白くし、移動中に生産的に活用する上で重要な役割を果たします。この統合が、高度なインフォテインメントシステムの革新に大きな影響を与えています。
• 政府のインセンティブと規制：電気自動車の普及を促進する政府のインセンティブも、間接的にインフォテインメント市場規模の拡大に寄与しています。安全規制は、ナビゲーション、危険警告、運転支援を提供する統合インフォテインメントシステムを要求することが多く、これらの技術の開発と実装を奨励しています。
• 電気自動車の採用増加：持続可能な交通手段への世界のシフトにより、電気自動車の販売が増加し、より高度なインフォテインメントシステムに対する需要が高まっています。人々の電気自動車への移行に伴い、メーカーは消費者の期待に応え市場競争力を維持するため、これらの自動車に最先端の

  第7章 主要企業のプロファイル

  システムを搭載しています。

電気自動車用インフォテインメント市場の課題は以下の通り：

• 高い開発コスト：電気自動車用の先進インフォテインメントシステムの開発には、多額の研究開発費がかかります。こうしたコストは小規模メーカーにとっては参入障壁となり、顧客にとっては価格上昇を招く可能性があるため、市場の成長が鈍化し、価格に敏感な市場での普及が制限されます。
• サイバーセキュリティ・リスク：EV用インフォテインメントシステムは、外部ネットワークとの接続や統合が進むにつれて、サイバーセキュリティの脅威に対してますます脆弱になっています。そのため、このようなシステムを標的としたサイバー攻撃には、ファイアウォール、暗号化、その他のセキュリティ・プロトコルなどの対策を通じて対処し、権限のないユーザーによるアクセスを制限する必要があります。
• 互換性と標準化の問題：異なるインフォテインメントプラットフォームやテクノロジー間で標準化が進んでいないため、特にアフターマーケット分野で互換性の問題が発生する可能性があります。この課題は、サードパーティのアプリやサービスの統合を複雑にし、ユーザー体験の分断を招き、消費者による新しいインフォテインメント機能の採用を制限する可能性があります。

電気自動車用インフォテインメント市場は、消費者ニーズの高まり、コネクティビティの強化、自動運転技術の進歩によって、成長する態勢が整っています。とはいえ、継続的な成長を確保するためには、コストのかかる開発プロセス、サイバーセキュリティの脅威、標準化の問題といった課題に対処する必要があります。市場には大きな可能性が秘められているが、利害関係者はEV用インフォテインメントシステムの将来性を最大化し、全体的な運転体験を向上させるために、これらの課題を慎重に乗り越える必要があります。

目次

第1章 エグゼクティブサマリー

第2章 世界の電気自動車用インフォテインメント市場：市場力学

• イントロダクション、背景、分類
• サプライチェーン
• 業界の促進要因と課題

第3章 市場動向と予測分析 (2019年～2031年)

• マクロ経済動向 (2019～2024年) と予測 (2025～2031年)
• 世界の電気自動車用インフォテインメント市場の動向 (2019～2024年) と予測 (2025～2031年)
• 世界の電気自動車用インフォテインメント市場：接続の種類別
  • Bluetooth
  • セルラー
  • 無線
  • 有線接続
• 世界の電気自動車用インフォテインメント市場：システムの種類別
  • マルチメディア
  • ヘッドアップディスプレイ
  • ナビゲーションユニット
  • 通信ユニット
  • 後部座席用エンターテイメント
• 世界の電気自動車用インフォテインメント市場：最終用途別
  • バッテリー電気自動車 (BEV)
  • ハイブリッド電気自動車 (HEV)
  • その他

第4章 地域別の市場動向と予測分析 (2019年～2031年)

• 世界の電気自動車用インフォテインメント市場：地域別
• 北米の電気自動車用インフォテインメント市場
• 欧州の電気自動車用インフォテインメント市場
• アジア太平洋の電気自動車用インフォテインメント市場
• その他地域の電気自動車用インフォテインメント市場

第5章 競合分析

• 製品ポートフォリオ分析
• 運用統合
• ポーターのファイブフォース分析

第6章 成長機会と戦略分析

• 成長機会分析
  • 世界の電気自動車用インフォテインメント市場の成長機会：接続の種類別
  • 世界の電気自動車用インフォテインメント市場の成長機会：システムの種類別
  • 世界の電気自動車用インフォテインメント市場の成長機会：最終用途別
  • 世界の電気自動車用インフォテインメント市場の成長機会：地域別
• 世界の電気自動車用インフォテインメント市場の新たな動向
• 戦略的分析
  • 新製品の開発
  • 世界の電気自動車用インフォテインメント市場の生産能力拡大
  • 世界の電気自動車用インフォテインメント市場における企業合併・買収 (M&A)、合弁事業
  • 認証とライセンシング

第7章 主要企業のプロファイル

• ALPINE ELECTRONICS
• Continental
• DENSO
• HARMAN
• Panasonic
• Pioneer
• Airbiquity
• AISIN
• Clarion
• Garmin

The future of the global electric vehicle infotainment market looks promising with opportunities in the battery electric vehicle and hybrid electric vehicle markets. The global electric vehicle infotainment market is expected to reach an estimated $6.9 billion by 2031 with a CAGR of 22.7% from 2025 to 2031. The major drivers for this market are the increasing popularity of electric vehicles, the rising adoption of GPS navigation-enabled infotainment systems, and the growing demand for personalization and customization.

• Lucintel forecasts that, within the connectivity type category, wireless will remain the largest segment over the forecast period due to rising smartphone penetration and expansion of network connectivity.
• Within the end use category, battery electric vehicles will remain the larger segment due to increasing carbon emissions and a growing preference for alternative fuels.
• In terms of region, Europe will remain the largest region over the forecast period due to the existence of significant automakers, the availability of a labor pool, and technological advancements.

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Emerging Trends in the Electric Vehicle Infotainment Market

The electric vehicle (EV) Infotainment market is growing at an exponential rate, which calls for a corresponding evolution of infotainment systems to improve user experience. Modern infotainment systems are becoming more complicated due to the integration of sophisticated technology that aims to seamlessly connect with other gadgets, increase functionalities, and personalize settings. These developments herald the future of in-car entertainment and information management, mirroring wider technological trends and consumer expectations.

• Advanced AI Assistants Integrated: In EV infotainment systems, advanced AI assistants have taken center stage by offering natural language processing and personalized interactions. These AI-driven systems can handle navigation, control vehicle settings, and provide real-time updates, making driving more convenient and intuitive. By understanding users' preferences and adapting to their behavior, these assistants improve the user experience while reducing clumsy interactions, thus promoting intelligence in vehicles.
• 5G Enhanced Connectivity: EV infotainment systems are significantly influenced by the rollout of 5G technology, which provides faster and more reliable connectivity. This guarantees real-time information dissemination, better streaming quality, and improved communication between vehicles and infrastructure. With high-speed connectivity capabilities also come features like over-the-air updates, making cloud-based services easily accessible and providing up-to-date infotainment systems capable of delivering high-quality experiences.
• AR Integration: EV infotainment systems are incorporating Augmented Reality (AR) to present information differently. Through AR technology, navigation instructions, safety alerts, or any other relevant data may be projected directly onto the windscreen, thereby enhancing driver awareness while minimizing distractions on the road. For instance, AR overlays critical information on top of the driver's actual view, creating a more engaging and safer driving experience.
• Development of Custom User Interfaces (UIs): Customization is a prominent aspect of EV infotainment systems, where drivers have the freedom to set screen displays and control layouts according to personal preferences. One example is customization based on style or appearance, making it more user-centric compared to previous systems. With customizable interfaces, users can adjust settings and features according to their desires, thereby creating a higher level of comfort and ease of use in in-car technology that is adaptable.
• Wider OTA Updates: There is an ongoing shift toward Over-the-Air (OTA) updates in how telematics units are updated in EV infotainment systems. This practice enables manufacturers to send the latest features and security enhancements directly to vehicles without requiring physical visits to service centers. OTA updates thus provide continuous improvements and new functionalities that enhance the driving experience over a vehicle's lifespan.

These emerging trends are fundamentally reshaping the electric vehicle infotainment market by introducing advanced technologies that enhance connectivity, personalization, and user interaction. The integration of AI, 5G, AR, customizable interfaces, and OTA updates is creating a more intelligent, adaptable, and enjoyable driving experience. As these technologies continue to evolve, they will further transform the way drivers interact with their vehicles, making infotainment systems an increasingly integral part of the modern electric vehicle.

Recent Developments in the Electric Vehicle Infotainment Market

The electric vehicle (EV) infotainment market has been experiencing rapid advancements, driven by increasing consumer demand for connectivity, entertainment, and seamless integration with smart devices. With EVs becoming more common, automakers and tech firms are collaborating to improve infotainment systems, making them more sophisticated, user-friendly, and able to support new technologies like 5G, AI, and augmented reality. These changes are revolutionizing the driving experience by offering greater comfort, practicality, and enjoyment.

• Integration of 5G Connectivity: The integration of 5G connectivity into EV infotainment has enabled faster data transfer rates, real-time updates, and improved streaming capabilities. Infotainment systems with 5G can now offer top-of-the-line features such as cloud gaming, high-definition video streaming services, and live traffic updates that significantly enhance the user experience in cars. The system also provides a platform for self-driving technologies, which depend on uninterrupted communication between vehicles and infrastructure.
• AI-Powered Voice Assistants: AI-powered voice assistants have become standard features in EV infotainment systems, enabling drivers to control navigation, music, and even communication without using their hands. These assistants continue to improve in natural interaction and personalized recommendations based on the driver's habits. This development promotes safety by reducing driver distraction while making driving even more intuitive.
• Augmented Reality (AR) Displays: Augmented Reality (AR) displays are becoming one of the most advanced features in EV infotainment, superimposing real-time information onto the windshield or dedicated display screen. This navigation enhancement allows turn-by-turn directions to appear directly within the driver's field of vision, minimizing distractions. AR displays also make it possible to identify routes for points of interest.
• Enhanced In-Car Entertainment Systems: Developments in-car entertainment are driven by increasing demand for more sophisticated infotainment systems with larger touch screens, better sound quality, and access to a wide variety of streaming services. EVs are now being equipped with systems that allow users to personalize passengers' entertainment, such as video streaming, gaming, and social media access, transforming the car into an entertainment hub on wheels.
• Seamless Smartphone Integration: Seamless smartphone integration is becoming a critical feature of EV infotainment systems, allowing drivers and passengers to mirror their devices onto the car display. This improvement ensures that favorite apps, media content, and contacts are easily accessible without switching to new interfaces.

Additionally, it supports the connected car trend, whereby a vehicle operates as part of the user's digital ecosystem.

These developments in EV infotainment are significantly enhancing the driving experience by providing more connectivity, entertainment, and safety features. Such advancements will be crucial for electric vehicles, influencing their appeal among customers and making them more attractive globally, thus facilitating the uptake of EVs as 5G, AI, AR, and other technologies continue to evolve.

Strategic Growth Opportunities for Electric Vehicle Infotainment Market

The electric vehicle (EV) infotainment market is rapidly evolving as technological advancements and consumer demand for enhanced in-car experiences drive innovation. Key applications such as integrated navigation systems, voice recognition, entertainment streaming, augmented reality (AR) displays, and personalized user interfaces offer significant growth opportunities. These developments are enhancing user experience, driving market expansion, and influencing automakers' strategies.

• Integrated Navigation Systems: Enhanced integrated navigation systems are a key growth opportunity as EVs increasingly rely on real-time data to optimize routes and charging station locations. These systems offer seamless integration with the vehicle's power management, improving efficiency and convenience for drivers. The impact is substantial, with automakers focusing on advanced navigation as a competitive differentiator, leading to higher customer satisfaction and loyalty.
• Voice Recognition Technology: Voice recognition technology is transforming EV infotainment by enabling hands-free control over vehicle functions, enhancing safety and user experience. The growth opportunity lies in developing more accurate and intuitive voice interfaces that can understand diverse accents and languages. This technology is crucial for supporting a safer driving environment while catering to global markets, thereby expanding the reach of EV manufacturers.
• Entertainment Streaming Services: The integration of entertainment streaming services into EV infotainment systems is creating a new revenue stream and enhancing the in-car experience. As consumers spend more time in their vehicles, demand for high-quality, on-demand content grows. This opportunity allows automakers to partner with content providers, offering tailored entertainment options that increase brand loyalty and customer engagement, driving both sales and subscription-based revenue.
• Augmented Reality (AR) Displays: Augmented Reality (AR) displays represent a significant growth opportunity in EV infotainment by providing drivers with real-time, context-aware information directly on the windshield or dashboard. This technology enhances driving safety and convenience by minimizing distractions and improving navigation accuracy. The impact of AR displays is profound, as they set new standards for driver assistance and in-car experience, becoming a key selling point for premium EV models.
• Personalized User Interfaces: Personalized user interfaces in EV infotainment systems allow for a customized in-car experience, adapting to individual preferences and driving habits. This growth opportunity is driven by advancements in AI and machine learning, enabling the system to predict user needs. The impact is significant, as personalized interfaces enhance driver satisfaction and differentiate brands in a competitive market, leading to increased adoption and customer retention.

These strategic growth opportunities are reshaping the electric vehicle infotainment market by enhancing user experience, improving safety, and creating new revenue streams. As integrated navigation, voice recognition, entertainment streaming, AR displays, and personalized interfaces become more advanced, they not only attract more consumers to electric vehicles but also establish new benchmarks in automotive innovation, driving long-term market growth.

Electric Vehicle Infotainment Market Driver and Challenges

The electric vehicle (EV) infotainment market is affected by various technological, economic, and regulatory factors. These components impact both the potential and challenges experienced by the industry, which in turn affect the adoption, innovation, and overall growth of infotainment systems in EVs. Stakeholders need to understand these dynamics to navigate changing landscapes while capitalizing on emerging trends.

The factors driving the electric vehicle infotainment market include:

• Connectivity Technologies Advancement: Through 5G technology and IoT integration, EV infotainment systems benefit from faster data transfer rates, real-time updates, and seamless connections to smart devices. These improvements lead to a more immersive user experience, making them attractive options for EVs and creating demand for advanced infotainment systems.
• Consumer Demand for In-Car Entertainment: Consumer demand for entertainment in cars has grown as electric vehicles become more popular. Streaming services, gaming, and personalized content are among the advanced in-car entertainment options that people increasingly seek while driving. This demand leads to increased investment by manufacturers in high-quality infotainment systems aimed at technologically savvy buyers.
• Integration with Autonomous Driving Technologies: There is synergy between autonomous driving technologies and the growth of infotainment systems within EV models. As passengers take over most driving responsibilities from humans, infotainment systems play a significant role in making journeys more interesting and productively utilized during travel. This integration is a major influencing factor behind innovation in sophisticated infotainment systems.
• Government Incentives and Regulations: Government incentives promoting electric vehicle adoption also indirectly aid in growing the infotainment market size. Safety regulations often require integrated infotainment systems that provide navigation, hazard alerts, and driver assistance, encouraging the development and implementation of these technologies.
• Rising Adoption of Electric Vehicles: The global shift toward sustainable transportation has resulted in increased EV sales, driving up the demand for more advanced infotainment systems. As people transition to electric vehicles, manufacturers are fitting these cars with cutting-edge infotainment systems to meet consumer expectations and remain competitive in the market.

Challenges in the electric vehicle infotainment market include:

• High Development Costs: Developing advanced infotainment systems for electric vehicles involves substantial research and development (R&D) expenses. These costs constitute a barrier to entry for small manufacturers and may result in higher prices for customers, thereby slowing down market growth and restricting widespread acceptance in price-sensitive markets.
• Cybersecurity Risks: As EV infotainment systems become more connected and integrated with external networks, they are increasingly vulnerable to cybersecurity threats. Therefore, cyber attacks targeted against such systems must be addressed through measures such as firewalls, encryption, and other security protocols to limit access by unauthorized users.
• Compatibility and Standardization Issues: The lack of standardization across different infotainment platforms and technologies can cause compatibility issues, especially within the aftermarket space. This challenge complicates the integration of third-party apps and services, potentially leading to fragmented user experiences and limiting consumers' adoption of new infotainment features.

The electric vehicle infotainment market is poised for growth, driven by increasing consumer needs, enhanced connectivity, and advancements in self-driving technologies. Nevertheless, challenges such as costly development processes, cybersecurity threats, and standardization issues must be addressed to ensure continuous growth. While the market holds significant potential for opportunities, stakeholders should carefully navigate these challenges to maximize the prospects of EV infotainment systems, thereby improving the overall driving experience.

List of Electric Vehicle Infotainment Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. With these strategies electric vehicle infotainment companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the electric vehicle infotainment companies profiled in this report include-

• ALPINE ELECTRONICS
• Continental
• DENSO
• HARMAN
• Panasonic
• Pioneer
• Airbiquity
• AISIN
• Clarion
• Garmin

Electric Vehicle Infotainment by Segment

The study includes a forecast for the global electric vehicle infotainment market by connectivity type, system type, end use, and region.

Electric Vehicle Infotainment Market by Connectivity Type [Analysis by Value from 2019 to 2031]:

• Bluetooth
• Cellular
• Wireless
• Wired Connectivity

Electric Vehicle Infotainment Market by System Type [Analysis by Value from 2019 to 2031]:

• Multimedia
• Heads-Up Display
• Navigation Units
• Communication Units
• Rear Seat Entertainment

Electric Vehicle Infotainment Market by End Use [Analysis by Value from 2019 to 2031]:

• Battery Electric Vehicles
• Hybrid Electric Vehicles
• Others

Electric Vehicle Infotainment Market by Region [Analysis by Value from 2019 to 2031]:

• North America
• Europe
• Asia Pacific
• The Rest of the World

Country Wise Outlook for the Electric Vehicle Infotainment Market

As electric vehicles (EVs) continue to revolutionize the automotive industry, the infotainment market is also experiencing significant advancements. Innovations in connectivity, user interfaces, and integration with various smart technologies are shaping the future of in-car entertainment and information systems. Key global markets are driving these changes with distinct regional developments.

• United States: The U.S. has seen a surge in advanced infotainment systems, with major automakers integrating AI-driven features and seamless smartphone connectivity. Enhanced voice recognition, augmented reality navigation, and over-the-air updates are becoming standard, reflecting a push toward a more intuitive and personalized user experience.
• China: In China, the focus is on integrating advanced driver-assistance systems (ADAS) with infotainment platforms. The market is witnessing rapid adoption of large, high-resolution screens and AI-based features. Chinese companies are also exploring in-car connectivity solutions and partnerships with tech giants to enhance user experience and safety.
• Germany: Germany is advancing in the EV infotainment sector by incorporating high-end, customizable interfaces and extensive vehicle-to-everything (V2X) communication capabilities. German automakers emphasize premium audio systems and advanced navigation features, along with seamless integration of in-car digital services and real-time traffic information.
• India: The Indian market is evolving with a focus on affordability and accessibility. Recent developments include the introduction of more cost-effective infotainment systems with essential features like navigation and smartphone connectivity. Local manufacturers are also exploring options for regional language support and customizations tailored to local preferences.
• Japan: In Japan, there is a strong emphasis on integrating cutting-edge technology with user-friendly interfaces. Developments include advanced gesture controls, enhanced connectivity with smart devices, and innovations in voice recognition. Japanese automakers are also focusing on energy-efficient infotainment systems that align with the country's push for sustainability in automotive technology.

Features of the Global Electric Vehicle Infotainment Market

Market Size Estimates: Electric vehicle infotainment market size estimation in terms of value ($B).

Trend and Forecast Analysis: Market trends (2019 to 2024) and forecast (2025 to 2031) by various segments and regions.

Segmentation Analysis: Electric vehicle infotainment market size by connectivity type, system type, end use, and region in terms of value ($B).

Regional Analysis: Electric vehicle infotainment market breakdown by North America, Europe, Asia Pacific, and Rest of the World.

Growth Opportunities: Analysis of growth opportunities in different connectivity types, system types, end uses, and regions for the electric vehicle infotainment market.

Strategic Analysis: This includes M&A, new product development, and competitive landscape of the electric vehicle infotainment market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

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This report answers following 11 key questions:

• Q.1. What are some of the most promising, high-growth opportunities for the electric vehicle infotainment market by connectivity type (Bluetooth, cellular, wireless, and wired connectivity), system type (multimedia, heads-up display, navigation units, communication units, and rear seat entertainment), end use (battery electric vehicles, hybrid electric vehicles, and others), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
• Q.2. Which segments will grow at a faster pace and why?
• Q.3. Which region will grow at a faster pace and why?
• Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
• Q.5. What are the business risks and competitive threats in this market?
• Q.6. What are the emerging trends in this market and the reasons behind them?
• Q.7. What are some of the changing demands of customers in the market?
• Q.8. What are the new developments in the market? Which companies are leading these developments?
• Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
• Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
• Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?

Table of Contents

1. Executive Summary

2. Global Electric Vehicle Infotainment Market : Market Dynamics

• 2.1: Introduction, Background, and Classifications
• 2.2: Supply Chain
• 2.3: Industry Drivers and Challenges

3. Market Trends and Forecast Analysis from 2019 to 2031

• 3.1. Macroeconomic Trends (2019-2024) and Forecast (2025-2031)
• 3.2. Global Electric Vehicle Infotainment Market Trends (2019-2024) and Forecast (2025-2031)
• 3.3: Global Electric Vehicle Infotainment Market by Connectivity Type
  • 3.3.1: Bluetooth
  • 3.3.2: Cellular
  • 3.3.3: Wireless
  • 3.3.4: Wired Connectivity
• 3.4: Global Electric Vehicle Infotainment Market by System Type
  • 3.4.1: Multimedia
  • 3.4.2: Heads-up Display
  • 3.4.3: Navigation Units
  • 3.4.4: Communication Units
  • 3.4.5: Rear Seat Entertainment
• 3.5: Global Electric Vehicle Infotainment Market by End Use
  • 3.5.1: Battery Electric Vehicles
  • 3.5.2: Hybrid Electric Vehicles
  • 3.5.3: Others

4. Market Trends and Forecast Analysis by Region from 2019 to 2031

• 4.1: Global Electric Vehicle Infotainment Market by Region
• 4.2: North American Electric Vehicle Infotainment Market
  • 4.2.1: North American Electric Vehicle Infotainment Market by Connectivity Type: Bluetooth, Cellular, Wireless, and Wired Connectivity
  • 4.2.2: North American Electric Vehicle Infotainment Market by End Use: Battery Electric Vehicles, Hybrid Electric Vehicles, and Others
• 4.3: European Electric Vehicle Infotainment Market
  • 4.3.1: European Electric Vehicle Infotainment Market by Connectivity Type: Bluetooth, Cellular, Wireless, and Wired Connectivity
  • 4.3.2: European Electric Vehicle Infotainment Market by End Use: Battery Electric Vehicles, Hybrid Electric Vehicles, and Others
• 4.4: APAC Electric Vehicle Infotainment Market
  • 4.4.1: APAC Electric Vehicle Infotainment Market by Connectivity Type: Bluetooth, Cellular, Wireless, and Wired Connectivity
  • 4.4.2: APAC Electric Vehicle Infotainment Market by End Use: Battery Electric Vehicles, Hybrid Electric Vehicles, and Others
• 4.5: ROW Electric Vehicle Infotainment Market
  • 4.5.1: ROW Electric Vehicle Infotainment Market by Connectivity Type: Bluetooth, Cellular, Wireless, and Wired Connectivity
  • 4.5.2: ROW Electric Vehicle Infotainment Market by End Use: Battery Electric Vehicles, Hybrid Electric Vehicles, and Others

5. Competitor Analysis

• 5.1: Product Portfolio Analysis
• 5.2: Operational Integration
• 5.3: Porter's Five Forces Analysis

6. Growth Opportunities and Strategic Analysis

• 6.1: Growth Opportunity Analysis
  • 6.1.1: Growth Opportunities for the Global Electric Vehicle Infotainment Market by Connectivity Type
  • 6.1.2: Growth Opportunities for the Global Electric Vehicle Infotainment Market by System Type
  • 6.1.3: Growth Opportunities for the Global Electric Vehicle Infotainment Market by End Use
  • 6.1.4: Growth Opportunities for the Global Electric Vehicle Infotainment Market by Region
• 6.2: Emerging Trends in the Global Electric Vehicle Infotainment Market
• 6.3: Strategic Analysis
  • 6.3.1: New Product Development
  • 6.3.2: Capacity Expansion of the Global Electric Vehicle Infotainment Market
  • 6.3.3: Mergers, Acquisitions, and Joint Ventures in the Global Electric Vehicle Infotainment Market
  • 6.3.4: Certification and Licensing

7. Company Profiles of Leading Players

• 7.1: ALPINE ELECTRONICS
• 7.2: Continental
• 7.3: DENSO
• 7.4: HARMAN
• 7.5: Panasonic
• 7.6: Pioneer
• 7.7: Airbiquity
• 7.8: AISIN
• 7.9: Clarion
• 7.10: Garmin