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市場調査レポート
商品コード
1716759
車載インフォテインメント市場:コンポーネント別、製品タイプ別、機能別、ユーザーインターフェースタイプ別、コネクティビティ別、流通チャネル別、車両タイプ別-2025-2030年世界予測In-vehicle Infotainment Market by Component, Product Type, Functionality, User Interface Type, Connectivity, Distribution Channel, Vehicle Type - Global Forecast 2025-2030 |
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カスタマイズ可能
適宜更新あり
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車載インフォテインメント市場:コンポーネント別、製品タイプ別、機能別、ユーザーインターフェースタイプ別、コネクティビティ別、流通チャネル別、車両タイプ別-2025-2030年世界予測 |
出版日: 2025年04月01日
発行: 360iResearch
ページ情報: 英文 182 Pages
納期: 即日から翌営業日
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車載インフォテインメント市場は、2024年には173億8,000万米ドルとなり、2025年には193億1,000万米ドル、CAGR11.44%で成長し、2030年には332億9,000万米ドルに達すると予測されています。
主な市場の統計 | |
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基準年 2024 | 173億8,000万米ドル |
推定年 2025 | 193億1,000万米ドル |
予測年 2030 | 332億9,000万米ドル |
CAGR(%) | 11.44% |
テクノロジーが自動車体験を絶えず再構築する時代において、車載インフォテインメントは、コネクティビティとユーザー・エンゲージメントの要として台頭してきました。従来のラジオや基本的なナビゲーション・システムから、コミュニケーション、エンターテインメント、ナビゲーションを統合した洗練されたデジタル・プラットフォームへの進化は、現代のイノベーションが運転体験に与える影響の大きさを示しています。自動車業界がデジタルトランスフォーメーションを受け入れる中、ディーラーもメーカーも同様に、乗客の利便性を高めるだけでなく、車両の安全性とスマートな統合にも貢献する先進的なインフォテインメントシステムを優先しています。この変革は、消費者の期待の高まり、技術の急速な進歩、モバイルやモノのインターネット(IoT)エコシステムとの統合の深化によって推進されています。その結果、この市場は、インターフェイス設計の強化、シームレスな接続性、革新的な制御メカニズムが、現代の自動車が提供できるもの限界を押し広げ続けているエキサイティングな状況を提示しています。利害関係者の関心は、従来のシステム機能を超えて、これらのシステムがリアルタイムでユーザーや環境とどのようにダイナミックに相互作用できるかに集中しており、車載デジタル・エンゲージメントの未来を形成しています。
車載インフォテインメント市場の変革
車載インフォテインメント・システムの進化は、従来の自動車体験を再定義する変革的なシフトによって特徴付けられます。近年、静的なハードウェア主導のシステムから、ソフトウェアとクラウドベースの機能による動的なインターフェイスへと大きな変化が起きています。メーカーは現在、高度な処理能力と柔軟なオペレーティング・システムを統合し、ドライバーの利便性と乗客の娯楽の両方に対応する機能を実現しています。消費者行動の変化とリアルタイムのデータへの需要が相まって、業界は音声制御アシスタンス、AI駆動ナビゲーション、対話型コントロールパネルなどの最先端技術を採用するようになりました。モバイル統合、IoT、高速接続の融合はイノベーションをさらに加速させ、適応性、拡張性、高度なカスタマイズが可能なインフォテインメント・システムにつながっています。このような改良は、車内体験を向上させるだけでなく、安全性、操作性、総合的な車両インテリジェンスのベンチマークを設定しつつあります。このダイナミックなシフトは、将来のモビリティ動向に対応しようと躍起になっている利害関係者にとって、課題であると同時に好機でもあります。
市場成長を促進する詳細なセグメンテーション洞察
車載インフォテインメント市場を広範に分析すると、さまざまなプレーヤーに複雑さと好機の両方を提供する、豊かなセグメンテーションのタペストリーが明らかになります。コンポーネントの観点から市場を検証すると、接続モジュール、コントロールパネル、ディスプレイユニットに焦点が分けられます。コネクティビティ・モジュールの中で、通信モジュールとGPSユニットにさらに分解すると、現代の自動車において正確なナビゲーションと信頼性の高い通信が果たす重要な役割が浮き彫りになります。同様に、コントロールパネルは、ユーザーフレンドリーで直感的な操作方法へのシフトを反映し、ボタンベースからタッチコントロールへと進化しています。製品タイプの観点からは、組み込み型、統合型、テザリング型のインフォテインメント・システムがあります。組み込み型システムは現在、コミュニケーションやエンターテインメントからナビゲーション、そして最終的にはコネクテッド・サービスの約束に至るまで、幅広いサービスを提供しています。一方、統合型システムは、クラウドに接続されたアシスタンス、多目的ソリューション、車両制御のためのより深い統合を提供し、テザリングシステムは、データを大量に消費するアプリケーション、ネットワークに依存するサービス、シームレスなスマートフォンとの統合に対応しています。機能は、通信システム、エンターテインメント・システム、ナビゲーション・システムに分類され、それぞれがハンズフリー通信、没入型ゲーム、音楽ストリーミング、リアルタイム地図統合などの機能を提供します。さらに、ユーザー・インターフェースは、ジェスチャー・コントロール、タッチ・ベース、ボイス・コントロール・システムによって定義され、高度なジェスチャー認識やAIを搭載したバーチャル・アシスタントなどのニュアンスが、ユーザー・エクスペリエンスをさらに洗練させています。接続オプションは、長距離ブルートゥース、最適な充電とデータ転送機能を備えた強化されたUSBインターフェース、5Gへの対応が進むWi-Fi技術など多岐にわたる。流通チャネルも進化しており、MROディーラーやハイテク小売チェーンが提供するアフターマーケット・ソリューションに加え、量販店やプレミアム自動車メーカーを含む相手先商標製品メーカーも存在します。最後に、車種別セグメンテーションでは、大型トラックと小型商用車にまたがる商用車と、ハッチバックからセダンやSUVまで幅広い乗用車を区別しています。それぞれのセグメンテーションは、市場の進化の深さを示すだけでなく、この活気ある業界を形成している顧客の嗜好や技術の進歩に関する実用的な洞察も提供しています。
The In-vehicle Infotainment Market was valued at USD 17.38 billion in 2024 and is projected to grow to USD 19.31 billion in 2025, with a CAGR of 11.44%, reaching USD 33.29 billion by 2030.
KEY MARKET STATISTICS | |
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Base Year [2024] | USD 17.38 billion |
Estimated Year [2025] | USD 19.31 billion |
Forecast Year [2030] | USD 33.29 billion |
CAGR (%) | 11.44% |
In an era where technology continuously reshapes the automotive experience, in-vehicle infotainment has emerged as a cornerstone of connectivity and user engagement. The evolution from traditional radio and basic navigation systems to sophisticated digital platforms that integrate communication, entertainment, and navigation demonstrates the profound impact of modern innovations on the driving experience. As the automotive industry embraces digital transformation, dealerships and manufacturers alike are prioritizing advanced infotainment systems that not only enhance passenger convenience but also contribute to vehicle safety and smart integration. This transformation is propelled by increasing consumer expectations, rapid advancements in technology, and deeper integration with mobile and Internet-of-Things (IoT) ecosystems. As a result, the market presents an exciting landscape where enhanced interface design, seamless connectivity, and innovative control mechanisms are continuously pushing the boundaries of what modern vehicles can offer. The interest of stakeholders spans beyond conventional system functionalities, focusing now on how these systems can dynamically interact with users and environments in real-time, shaping the future of in-vehicle digital engagement.
Transformative Shifts in the Infotainment Landscape
The evolution of in-vehicle infotainment systems is marked by transformative shifts that are redefining traditional automotive experiences. Recent years have witnessed a significant movement from static, hardware-dominated systems to dynamic interfaces powered by software and cloud-based capabilities. Manufacturers now integrate advanced processing power with flexible operating systems, enabling features that cater to both driver convenience and passenger entertainment. Changes in consumer behavior coupled with the demand for real-time data have pushed the industry to adopt cutting-edge technologies such as voice-controlled assistance, AI-driven navigation, and interactive control panels. The convergence of mobile integration, IoT, and high-speed connectivity has further accelerated innovation, leading to infotainment systems that are adaptive, scalable, and highly customizable. Such improvements are not only enhancing the in-car experience but are also setting benchmarks for safety, ease of operation, and overall vehicle intelligence. This dynamic shift presents a challenging yet opportunistic landscape for stakeholders who are keen to align with future mobility trends.
In-Depth Segmentation Insights Driving Market Growth
An extensive analysis of the in-vehicle infotainment market reveals a rich tapestry of segmentation that provides both complexity and opportunity for players across the spectrum. When examining the market from a component standpoint, the focus is divided among connectivity modules, control panels, and display units. Within connectivity modules, the further dissection into communication modules and GPS units highlights the critical role that precise navigation and reliable communication play in modern vehicles. Similarly, control panels have evolved from button-based to touch controls, reflecting the shift toward user-friendly and intuitive interaction methods, while display units now encompass both head-up displays and touchscreen displays that cater to different driving needs. From a product type perspective, the landscape includes embedded, integrated, and tethered infotainment systems. Embedded systems now offer a broad set of services ranging from communication and entertainment, to navigation and ultimately the promise of connected services. In contrast, integrated systems provide cloud-connected assistance, multi-purpose solutions, and a deeper integration for vehicle control, while tethered systems are tailored to data-hungry applications, network-dependent services as well as seamless smartphone integration. Functionalities are equally segmented into communication systems, entertainment systems, and navigation systems, each offering capabilities such as hands-free communication, immersive gaming and music streaming, and real-time map integration. Moreover, the user interface is now defined by gesture-controlled, touch-based, and voice-controlled systems, with nuances like advanced gesture recognition and AI-powered virtual assistants further refining the user experience. Connectivity options range from long-range Bluetooth, enhanced USB interfaces with optimal charging and data transfer capabilities, to Wi-Fi technology that is increasingly geared towards 5G preparedness. Distribution channels have also evolved with aftermarket solutions provided by MRO dealers and tech retail chains, alongside original equipment manufacturers that include mass market sellers and premium automakers. Finally, vehicle type segmentation distinguishes between commercial vehicles-spanning heavy trucks and light commercial vehicles-and passenger vehicles, which range from hatchbacks to sedans and SUVs. Each segmentation not only illustrates the depth of market evolution but also provides actionable insights into customer preferences and technological advancements shaping this vibrant industry.
Based on Component, market is studied across Connectivity Modules, Control Panel, and Display Units. The Connectivity Modules is further studied across Communication Modules and GPS Units. The Control Panel is further studied across Button-Based Controls and Touch Controls. The Display Units is further studied across Head-Up Displays and Touchscreen Displays.
Based on Product Type, market is studied across Embedded Infotainment Systems, Integrated Infotainment Systems, and Tethered Infotainment Systems. The Embedded Infotainment Systems is further studied across Communication Services, Entertainment Services, Navigation Services, and Ultimately Connected Services. The Integrated Infotainment Systems is further studied across Cloud-Connected Assistance, Multi-Purpose Solutions, and Vehicle Control Integration. The Tethered Infotainment Systems is further studied across Data-Hungry Applications, Network-Dependent Services, and Smartphone Integration.
Based on Functionality, market is studied across Communication Systems, Entertainment Systems, and Navigation Systems. The Communication Systems is further studied across Hands-Free Calling, Messaging Capabilities, and Voice Recognition. The Entertainment Systems is further studied across Gaming, Music Streaming, and Video Playback. The Navigation Systems is further studied across Map Integration and Real-Time Traffic Updates.
Based on User Interface Type, market is studied across Gesture Controlled, Touch Interface, and Voice-Controlled. The Gesture Controlled is further studied across Advanced Gesture Recognition and Basic Hand Gestures. The Touch Interface is further studied across Capacitive Touchscreen and Resistive Touchscreen. The Voice-Controlled is further studied across AI-Powered Virtual Assistants and Basic Voice Commands.
Based on Connectivity, market is studied across Bluetooth Connectivity, USB Interfaces, and Wi-Fi Technology. The Bluetooth Connectivity is further studied across Long-Range Capabilities and Version Variants. The USB Interfaces is further studied across Charging Compatibility and Data Transfer Rate. The Wi-Fi Technology is further studied across 5G Preparedness and Device Pairing.
Based on Distribution Channel, market is studied across Aftermarket and OEMs. The Aftermarket is further studied across MRO Dealers and Tech Retail Chains. The OEMs is further studied across Mass Market Sellers and Premium Auto Makers.
Based on Vehicle Type, market is studied across Commercial Vehicles and Passenger Vehicles. The Commercial Vehicles is further studied across Heavy Commercial Trucks and Light Commercial Vehicles. The Passenger Vehicles is further studied across Hatchbacks, Sedans, and SUVs.
Regional Trends Shaping the Global Infotainment Market
Globally, key regional insights reveal distinct trends and emerging opportunities in the in-vehicle infotainment landscape. In the Americas, the fusion of technological innovations and consumer demand has spurred rapid adoption, with technological investments supporting state-of-the-art functionalities and seamless connectivity. Contrastingly, the Europe, Middle East & Africa region exhibits a blend of tradition and innovation where regulatory standards and consumer expectations drive a balanced focus on safety, efficiency, and user-friendly integration. The regional dynamics in Asia-Pacific are equally compelling, characterized by an accelerating pace of digital transformation and a robust automotive industry that is rapidly embracing smart infotainment systems. Each region demonstrates unique investment patterns, consumer behavioral trends, and regulatory frameworks that collectively influence the development and adoption of next-generation in-vehicle infotainment systems. Understanding these regional nuances is critical for stakeholders intent on customizing products and services in line with local expectations and technological infrastructure.
Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.
Leading Companies Steering Industry Innovation
A closer examination of market players reveals a dynamic landscape driven by a plethora of innovators committed to shaping the future of in-vehicle infotainment. Esteemed companies such as Alps Alpine Co., Ltd. and Blaupunkt GmbH have long been recognized for their commitment to quality and technological innovation, playing a pivotal role in advancing connectivity solutions. Likewise, Continental AG and Denso Corporation continue to push the envelope with state-of-the-art systems that balance functionality and safety. Firms like DESAY Industry and E-Lead Electronic Co., Ltd. have specialized in enhancing user interface designs, while Faurecia Clarion and Foryou Corporation integrate entertainment and information services seamlessly. Industry giants including Fujitsu Limited and Garmin Ltd. guarantee that communication and navigation features keep pace with modern demands, whereas HARMAN International and Hyundai Motor Group have introduced groundbreaking features that have significantly elevated user experience. JVC Kenwood Corporation, LG Corporation, and Marelli Holdings Co., Ltd. further consolidate market strength through continuous technological reinvestment and innovation. In addition, companies such as Mitsubishi Electric Corporation, Panasonic Corporation, and Pioneer Corporation have maintained robust product portfolios that cater to varying market needs. The forward-looking strategies deployed by Robert Bosch GmbH, TomTom International BV, Valeo S.A., and Visteon Corporation exemplify the industry's emphasis on integrating advanced driver assistance and connectivity, consistently driving the market toward future growth and transformation.
The report delves into recent significant developments in the In-vehicle Infotainment Market, highlighting leading vendors and their innovative profiles. These include Alps Alpine Co., Ltd., Blaupunkt GmbH, Continental AG, Denso Corporation, DESAY Industry, E-Lead Electronic Co., Ltd., Faurecia Clarion, Foryou Corporation, Fujitsu Limited, Garmin Ltd., HARMAN International, Hyundai Motor Group, JVC Kenwood Corporation, LG Corporation, Marelli Holdings Co., Ltd., Mitsubishi Electric Corporation, Panasonic Corporation, Pioneer Corporation, Robert Bosch Gmbh, TomTom International BV, Valeo S.A., and Visteon Corporation. Strategic Recommendations for Industry Leaders
Industry leaders must adopt a proactive approach to maintain competitive advantage in the fast-evolving realm of in-vehicle infotainment. It is recommended that stakeholders intensify their investment in R&D initiatives and forge strategic partnerships that leverage emerging technologies such as artificial intelligence and 5G connectivity. Innovators should focus on enhancing system interoperability to ensure that infotainment platforms communicate seamlessly with vehicle subsystems, thereby optimizing safety and user engagement. Developing flexible and modular interfaces that can quickly adapt to new advancements is key to staying ahead in a rapidly shifting technological landscape. Furthermore, companies are advised to concentrate on user-centric design practices that consider both intuitive interaction and personalized content, allowing for increased customer satisfaction and brand loyalty. It is equally important to implement robust cybersecurity measures in order to protect sensitive data and maintain consumer trust. Additionally, a continuous review of regulatory policies coupled with agile adaptation can help companies quickly align with evolving compliance requirements. By embracing these strategic recommendations, industry leaders can better navigate technological complexities, drive market innovation, and secure long-term growth in an increasingly competitive environment.
Conclusion: Navigating the Future of In-Vehicle Infotainment
The in-vehicle infotainment market is experiencing a period of unprecedented transformation, driven by rapid technological advancements, evolving consumer behavior, and a robust push towards digital integration. As devices become smarter and interfaces more intuitive, stakeholders across the industry are called to reimagine the driving experience in an era defined by connectivity and innovation. A comprehensive evaluation of segmentation insights, from component specifics to product types and regional dynamics, underscores the critical need to address customer-specific requirements while fostering technological advancement. By embracing a forward-thinking perspective, companies can capitalize on emerging trends and secure their positions in this competitive market. As the landscape continues to evolve, the convergence of innovative solutions and strategic collaborations will remain pivotal in defining the next chapter of in-vehicle infotainment technology. The insights provided form a strong foundation for future developments and highlight both the challenges and opportunities that lie ahead.