無重力マッサージチェア市場レポート：動向、予測、競合分析 (2030年まで)

無重力マッサージチェアの動向と予測

世界の無重力マッサージチェア市場の将来は、家庭用および業務用市場における機会で有望に見えます。世界の無重力マッサージチェア市場は、2024年から2030年までのCAGRが11.2%で、2030年までに推定23億5,500万米ドルに達すると予想されています。この市場の主な促進要因は、顧客の間でマッサージ療法への嗜好が高まっていることと、ショッピングモールや高級ホテルでのマッサージ療法サービスの需要が高まっていることです。

• Lucintelの予測によると、種類別では、希望小売価格3,000～5,000米ドルの市場が予測期間中も引き続き大きいです。
• 用途別では、家庭用が引き続き大きいです。
• 地域別では、北米は先端技術の導入が進み、可処分所得水準が上昇しているため、予測期間中も最大地域であり続けると思われます。

無重力マッサージチェア市場の戦略的成長機会

無重力マッサージチェア市場は、様々な用途においていくつかの戦略的成長機会を提供しています。これらの機会に精通した企業は、この競合環境においてより有利な立場に立つことができると思われます。

• 家庭用市場の拡大：リモートワークの増加により、マッサージチェアのような健康器具の需要が高まり、家庭用市場が拡大しています。メーカーはターゲットを絞ったマーケティング戦略を実施することで、この成長市場に参入できます。
• 医療との提携：医療システムやウェルネスセンターにおいて、治療用ツールとして無重力チェアを普及させることで、市場の成長を促進することができます。このアプローチは、痛みの緩和やリハビリを求める患者にとって特に有益です。
• 高齢者介護ソリューション：高齢化人口の増加に伴い、高齢者ケアに対応した製品に対する需要が高まっています。無重力マッサージチェアを高齢者向けに販売することは理にかなっています。
• 企業のウェルネス・プログラム：多くの企業がウェルネスプログラムの一環として従業員にマッサージセラピーを提供しており、これらの取り組みに多額の投資を行っています。適切なアプローチにより、企業は法人顧客へ再販するための魅力的な注文を確保することができます。
• カスタマイズ・オプション：調節可能なマッサージ設定などのカスタマイズ機能を提供することで、幅広い顧客にアピールすることができます。このアプローチは、満足度を高めることで顧客維持率の向上に貢献します。

このような成長機会は市場を再定義し、その範囲を広げ、新たな消費者層を引き付け続けています。

無重力マッサージチェア市場促進要因・課題

無重力マッサージチェア市場は、いくつかの技術的、経済的、規制的要因によって形成されています。これらの市場促進要因・課題を理解することは、このダイナミックな市場で事業を展開しようとする企業にとって極めて重要です。

市場促進要因

1.健康志向の高まり：健康意識の高まり：健康とウェルネスに対する意識が、無重力マッサージチェアのようなストレス軽減効果をもたらす製品に対する需要を牽引しています。消費者は、生活の質を向上させるウェルネス製品への投資意欲を高めています。

2.技術の進歩：AIやスマート機能の統合は、マッサージチェアの使いやすさと効果を高めています。こうしたイノベーションは、新しい技術やパーソナライズされた体験に関心のある消費者を惹きつけ、市場の成長を促進します。

3.可処分所得の増加：可処分所得の増加により、より多くの消費者が無重力マッサージチェアのような高級ウェルネス製品を購入できるようになり、市場成長を促進しています。

4.ライフスタイルの変化と都市化：急速な都市化による座りっぱなしのライフスタイルが増え、リラクゼーション製品に対する需要が高まっています。無重力チェアは、長い一日の後にストレスや不快感を和らげる簡単な方法を求める人々の間で人気が高まっています。

5.人口の高齢化：人口の高齢化に伴い、無重力マッサージチェアを含む健康・ウェルネス製品の需要は増加の一途をたどっています。これらの製品は、痛みからの解放と生活の質の向上を求める高齢者に特に喜ばれています。

市場における課題：

1.初期費用の高さ：無重力マッサージチェアの価格が高いため、購入を躊躇する消費者がいるかもしれません。この課題を克服するために、企業は製品の価値と利点を強調する効果的なマーケティング戦略に注力する必要があります。

2.市場の飽和：市場への新規参入者の流入により競争が激化し、ブランドが差別化することが難しくなっています。企業は競争優位に立つために、革新的でユニークな製品を開発しなければなりません。

3.規制の遵守：安全規制やその他の規制を遵守することは、メーカーにとってコストと複雑さを伴う。消費者の信頼を維持し、法的問題を回避するために、企業は関連する基準をすべて満たすようにしなければなりません。

これらの市場促進要因・課題が市場に影響を与え、顧客の期待に応えようとする企業の経営戦略・マーケティング戦略を形成します。

目次

第1章 エグゼクティブサマリー

第2章 世界の無重力マッサージチェア市場：市場力学

• イントロダクション、背景、分類
• サプライチェーン
• 業界の促進要因と課題

第3章 市場動向と予測分析 (2018年～2030年)

• マクロ経済動向 (2018～2023年) と予測 (2024～2030年)
• 世界の無重力マッサージチェア市場の動向 (2018～2023年) と予測 (2024～2030年)
• 世界の無重力マッサージチェア市場：種類別
  • 希望小売価格 $3,000～$5,000　
  • 希望小売価格 $5,001～$9,000　
  • その他
• 世界の無重力マッサージチェア市場：用途別
  • 家庭用
  • 業務用

第4章 地域別の市場動向と予測分析 (2018年～2030年)

• 世界の無重力マッサージチェア市場：地域別
• 北米の無重力マッサージチェア市場
• 欧州の無重力マッサージチェア市場
• アジア太平洋の無重力マッサージチェア市場
• その他地域の無重力マッサージチェア市場

第5章 競合分析

• 製品ポートフォリオ分析
• 運用統合
• ポーターのファイブフォース分析

第6章 成長機会と戦略分析

• 成長機会分析
  • 世界の無重力マッサージチェア市場の成長機会：種類別
  • 世界の無重力マッサージチェア市場の成長機会：用途別
  • 世界の無重力マッサージチェア市場の成長機会：地域別
• 世界の無重力マッサージチェア市場の新たな動向
• 戦略的分析
  • 新製品の開発
  • 世界の無重力マッサージチェア市場の生産能力拡大
  • 世界の無重力マッサージチェア市場における企業合併・買収 (M&A)、合弁事業
  • 認証とライセンシング

第7章 主要企業のプロファイル

• Panasonic
• Osaki
• Family Inada
• Fujiiryoki
• Human Touch
• OSIM
• Ogawa

Zero Gravity Massage Chair Trends and Forecast

The future of the global zero gravity massage chair market looks promising with opportunities in the residential and commercial markets. The global zero gravity massage chair market is expected to reach an estimated $2.355 billion by 2030 with a CAGR of 11.2% from 2024 to 2030. The major drivers for this market are the growing preference for massage therapy among customers and the rising demand for massage therapy services in malls and luxury hotels.

• Lucintel forecasts that, within the type category, SRP $3000-$5000 will remain the larger segment over the forecast period.
• Within the application category, residential will remain the larger segment.
• In terms of regions, North America will remain the largest region over the forecast period due to the increasing adoption of advanced technology and rising disposable income levels in the region.

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Emerging Trends in the Zero Gravity Massage Chair Market

Innovations in the zero-gravity massage chair market are on the rise. As a result, some aspects and products in this market are changing. These trends reflect improvements in technology, shifts in consumer patterns, and the growing focus on wellness-centered approaches.

• Integration of Smart Technology: In recent years, a growing number of manufacturers have incorporated smart technology into zero gravity chairs, with controls processed through mobile apps. This trend enhances the user experience, making massage programs more user-centric, modernizing usage, and ensuring timely maintenance.
• Focus on Health and Wellness: The increasing popularity of the health benefits associated with this type of massage is also driving the purchase of zero gravity chairs. Compared to physical body wellness, mental wellness is often prioritized, and consumers tend to view such chairs as essential home wellness products for relaxation.
• Customization and Personalization: Companies are launching models that allow users to define the intensity, duration, and target areas of the massage via mobile applications. This trend in product personalization helps meet consumer needs and satisfaction, encouraging repeat purchases.
• Sustainability and Eco-Friendly Materials: Companies are moving towards using eco-friendly materials and manufacturing processes due to the growing consumer demand for sustainable products. This trend not only appeals to environmentally conscious consumers but also strengthens brand positioning in the marketplace.
• Therapeutic Features: There is an increasing emphasis on features such as heat therapy, foot reflexology, and body scanning. These features cater to consumers who are not only seeking relaxation but are also looking for ways to manage pain, positioning zero gravity chairs as viable options for pain management and rehabilitation.

These trends are transforming the market by driving innovation and improving relationships with consumers, which will lead to a more varied and competitive market.

Recent Developments in the Zero Gravity Massage Chair Market

The zero-gravity massage chair market has undergone significant changes as a result of technological advancements, shifting consumer preferences, and rising health awareness. The following developments reflect manufacturers' efforts to meet the evolving demands of customers.

• Enhanced Technological Integration: An increasing number of brands are incorporating AI and IoT tools to allow consumers to personalize their massage experience. This innovation enhances user satisfaction and encourages regular use, making these chairs an integral part of wellness routines.
• Emergence and Expansion of E-commerce: The growing number of online sales channels has made zero gravity massage chairs more accessible to customers. Many companies are shifting to digital marketing platforms, expanding their reach and promoting direct sales.
• Collaborations with Healers: Some suppliers of zero gravity chairs are collaborating with medical institutions to promote the health benefits of these chairs. Such collaborations enhance consumer engagement, as many people in need of pain and stress management are more likely to respond positively to the product.
• Availability of Different Styles: Companies are combining fashion and functionality in their designs, offering a variety of styles and colors to appeal to different target markets. This development provides consumers with the option to purchase chairs that fit their home decor while still meeting their wellness needs.
• First-Rate Customer Service: Companies are enhancing the customer purchasing journey by offering excellent pre-sale and post-sale services. Prioritizing customer needs is crucial for building customer retention and promoting referral marketing.

These trends are favorable to the market's expansion by increasing consumer appeal and sales, as customers become more engaged with the product.

Strategic Growth Opportunities for Zero Gravity Massage Chair Market

The zero-gravity massage chair market offers several strategic growth opportunities across various applications. Companies that are well-versed in these opportunities will be better positioned to thrive in this competitive environment.

• Home Use Market Expansion: The rise of remote work has increased the demand for wellness appliances like massage chairs, boosting the home use market. Manufacturers can tap into this growing market by implementing targeted marketing strategies.
• Healthcare Partnerships: Promoting zero gravity chairs in healthcare systems and wellness centers as therapeutic tools can enhance market growth. This approach is particularly beneficial for patients seeking pain relief and rehabilitation.
• Elderly Care Solutions: As the aging population grows, there is an increasing demand for products that cater to elderly care. Marketing zero gravity massage chairs to the elderly makes sense, as these products help provide comfort and reduce aches and pains.
• Corporate Wellness Programs: Many companies are offering massage therapy to employees as part of wellness programs, making substantial investments in these initiatives. With the right approach, businesses can secure attractive orders for resale to corporate clients.
• Customization Options: Offering customization features, such as adjustable massage settings, can appeal to a wide range of customers. This approach helps increase customer retention by enhancing satisfaction.

These growth opportunities continue to redefine the market, broadening its scope and attracting new consumer segments.

Zero Gravity Massage Chair Market Driver and Challenges

The zero gravity massage chair market is shaped by several technological, economic, and regulatory factors. Understanding these drivers and challenges is crucial for companies seeking to operate in this dynamic market.

Drivers of the Market:

1. Rising Health Consciousness: Health and wellness awareness is driving the demand for products like zero gravity massage chairs, which offer stress-reduction benefits. Consumers are increasingly willing to invest in wellness products that improve their quality of life.

2. Technological Advancements: The integration of AI and smart features is enhancing the usability and effectiveness of massage chairs. These innovations attract consumers who are interested in new technology and personalized experiences, promoting market growth.

3. Increased Disposable Income: Rising disposable incomes enable more consumers to purchase luxury wellness products, such as zero gravity massage chairs, driving market growth.

4. Changes in Lifestyle and Urbanization: Rapid urbanization is leading to more sedentary lifestyles, increasing the demand for relaxation products. Zero gravity chairs are becoming increasingly popular as people look for easy ways to relieve stress and discomfort after a long day.

5. Aging Population: As the population ages, the demand for health and wellness products, including zero gravity massage chairs, continues to grow. These products are particularly appreciated by older adults seeking relief from pain and a better quality of life.

Challenges in the Market:

1. High Initial Costs: The high price of zero gravity massage chairs may deter some consumers from making a purchase. To overcome this challenge, companies need to focus on effective marketing strategies that highlight the product's value and benefits.

2. Market Saturation: The influx of new players into the market has led to increased competition, making it difficult for brands to distinguish themselves. Companies must innovate and develop unique products to gain a competitive edge.

3. Regulatory Compliance: Compliance with safety and other regulations can be costly and complex for manufacturers. To maintain consumer trust and avoid legal issues, companies must ensure they meet all relevant standards.

These drivers and challenges influence the market and shape the operational and marketing strategies of companies aiming to meet customer expectations.

List of Zero Gravity Massage Chair Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. Through these strategies zero gravity massage chair companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the zero gravity massage chair companies profiled in this report include-

• Panasonic
• Osaki
• Family Inada
• Fujiiryoki
• Human Touch
• OSIM
• Ogawa

Zero Gravity Massage Chair by Segment

The study includes a forecast for the global zero gravity massage chair by type, application, and region.

Zero Gravity Massage Chair Market by Type [Analysis by Value from 2018 to 2030]:

• SRP $3000-$5000
• SRP $5001-$9000
• Others

Zero Gravity Massage Chair Market by Application [Analysis by Value from 2018 to 2030]:

• Residential
• Commercial

Zero Gravity Massage Chair Market by Region [Analysis by Value from 2018 to 2030]:

• North America
• Europe
• Asia Pacific
• The Rest of the World

Country Wise Outlook for the Zero Gravity Massage Chair Market

The market for zero-gravity massage chairs has seen considerable development in recent years. Consumers are becoming increasingly focused on wellness and relaxation, which has driven market growth. As the supply of health and wellness products increases, manufacturers are continuously innovating to maintain appeal in terms of functionality, comfort, and user experience. This paper focuses on development trends in the USA, China, Germany, India, and Japan, highlighting the dynamic nature of this industry.

• United States: The market in the United States has experienced rapid growth due to high demand for zero-gravity massage chairs. This demand has led to the introduction of advanced models featuring high levels of integration with smart technology, such as AI. Emerging companies are striving to dominate in personalized massage experiences, allowing users to adjust massage settings through mobile apps. Additionally, the growing demand for massage therapy, driven by its therapeutic mental health benefits, is fueling competition within the market, which is expanding at a fast rate.
• China: China has become a promising market for zero gravity massage chair manufacturers, who are investing in improving manufacturing technologies. The focus is on offering affordable yet feature-rich products, such as chairs with heat therapy and body auto-scanning functions. The growth of the middle class, coupled with increasing health consciousness among the urban population, is driving the market for these chairs in cities across the country.
• Germany: In Germany, the zero-gravity massage chair market is still developing, with a growing emphasis on eco-friendly materials and ergonomic designs. The trend towards sustainable production is gaining momentum, particularly within the industrial market, as companies aim to meet the needs of the environmentally conscious consumer. The health-focused market is flourishing due to the appeal of elegant designs and innovative features that cater to professional wellness needs.
• India: The zero-gravity massage chair market in India is gaining traction due to rising disposable incomes and increasing health awareness. However, Indian brands are focusing on value-based models, offering affordable options that emphasize utility and practicality. The growth of retail chains and e-commerce has made it easier to introduce these chairs into urban everyday life, further boosting their popularity.
• Japan: The zero-gravity massage chair market in Japan is highly competitive, driven by advancements in information technology and the integration of robotic systems into traditional massage techniques. The demand remains stable, largely due to the cultural focus on wellness and relaxation, especially within the aging population. Both government initiatives and collaborations between zero gravity chair manufacturers and healthcare businesses are helping to expand the market, particularly targeting the health-conscious sector.

Features of the Global Zero Gravity Massage Chair Market

Market Size Estimates: Zero gravity massage chair market size estimation in terms of value ($B).

Trend and Forecast Analysis: Market trends (2018 to 2023) and forecast (2024 to 2030) by various segments and regions.

Segmentation Analysis: Zero gravity massage chair market size by type, application, and region in terms of value ($B).

Regional Analysis: Zero gravity massage chair market breakdown by North America, Europe, Asia Pacific, and Rest of the World.

Growth Opportunities: Analysis of growth opportunities in different types, applications, and regions for the zero gravity massage chair market.

Strategic Analysis: This includes M&A, new product development, and competitive landscape of the zero gravity massage chair market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

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This report answers following 11 key questions:

• Q.1. What are some of the most promising, high-growth opportunities for the zero gravity massage chair market by type (SRP $3000-$5000, SRP $5001-$9000, and others), application (residential and commercial), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
• Q.2. Which segments will grow at a faster pace and why?
• Q.3. Which region will grow at a faster pace and why?
• Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
• Q.5. What are the business risks and competitive threats in this market?
• Q.6. What are the emerging trends in this market and the reasons behind them?
• Q.7. What are some of the changing demands of customers in the market?
• Q.8. What are the new developments in the market? Which companies are leading these developments?
• Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
• Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
• Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?

Table of Contents

1. Executive Summary

2. Global Zero Gravity Massage Chair Market : Market Dynamics

• 2.1: Introduction, Background, and Classifications
• 2.2: Supply Chain
• 2.3: Industry Drivers and Challenges

3. Market Trends and Forecast Analysis from 2018 to 2030

• 3.1. Macroeconomic Trends (2018-2023) and Forecast (2024-2030)
• 3.2. Global Zero Gravity Massage Chair Market Trends (2018-2023) and Forecast (2024-2030)
• 3.3: Global Zero Gravity Massage Chair Market by Type
  • 3.3.1: SRP $3000-$5000
  • 3.3.2: SRP $5001-$9000
  • 3.3.3: Others
• 3.4: Global Zero Gravity Massage Chair Market by Application
  • 3.4.1: Residential
  • 3.4.2: Commercial

4. Market Trends and Forecast Analysis by Region from 2018 to 2030

• 4.1: Global Zero Gravity Massage Chair Market by Region
• 4.2: North American Zero Gravity Massage Chair Market
  • 4.2.1: North American Zero Gravity Massage Chair Market by Type: SRP $3000-$5000, SRP $5001-$9000, and Others
  • 4.2.2: North American Zero Gravity Massage Chair Market by Application: Residential and Commercial
• 4.3: European Zero Gravity Massage Chair Market
  • 4.3.1: European Zero Gravity Massage Chair Market by Type: SRP $3000-$5000, SRP $5001-$9000, and Others
  • 4.3.2: European Zero Gravity Massage Chair Market by Application: Residential and Commercial
• 4.4: APAC Zero Gravity Massage Chair Market
  • 4.4.1: APAC Zero Gravity Massage Chair Market by Type: SRP $3000-$5000, SRP $5001-$9000, and Others
  • 4.4.2: APAC Zero Gravity Massage Chair Market by Application: Residential and Commercial
• 4.5: ROW Zero Gravity Massage Chair Market
  • 4.5.1: ROW Zero Gravity Massage Chair Market by Type: SRP $3000-$5000, SRP $5001-$9000, and Others
  • 4.5.2: ROW Zero Gravity Massage Chair Market by Application: Residential and Commercial

5. Competitor Analysis

• 5.1: Product Portfolio Analysis
• 5.2: Operational Integration
• 5.3: Porter's Five Forces Analysis

6. Growth Opportunities and Strategic Analysis

• 6.1: Growth Opportunity Analysis
  • 6.1.1: Growth Opportunities for the Global Zero Gravity Massage Chair Market by Type
  • 6.1.2: Growth Opportunities for the Global Zero Gravity Massage Chair Market by Application
  • 6.1.3: Growth Opportunities for the Global Zero Gravity Massage Chair Market by Region
• 6.2: Emerging Trends in the Global Zero Gravity Massage Chair Market
• 6.3: Strategic Analysis
  • 6.3.1: New Product Development
  • 6.3.2: Capacity Expansion of the Global Zero Gravity Massage Chair Market
  • 6.3.3: Mergers, Acquisitions, and Joint Ventures in the Global Zero Gravity Massage Chair Market
  • 6.3.4: Certification and Licensing

7. Company Profiles of Leading Players

• 7.1: Panasonic
• 7.2: Osaki
• 7.3: Family Inada
• 7.4: Fujiiryoki
• 7.5: Human Touch
• 7.6: OSIM
• 7.7: Ogawa