家庭用マッサージチェア市場：流通チャネル、デザイン、素材、ターゲット層別-2025-2030年世界予測

家庭用マッサージチェア市場の2023年の市場規模は29億8,000万米ドルで、2024年には32億9,000万米ドルに達すると予測され、CAGR 9.38％で成長し、2030年には55億8,000万米ドルに達すると予測されています。

家庭用マッサージチェア市場は、住宅環境で治療マッサージ機能を提供する人間工学に基づいた座席のセグメントとして定義され、ウェルネスとセルフケアに対する意識の高まりにより拡大しています。ストレスレベルの上昇や筋骨格系の問題によって必要とされ、その用途はストレス緩和や疼痛管理からユーザーの快適性やライフスタイルの向上まで多岐にわたる。最終用途には、リラクゼーションを求める個人消費者、理学療法を必要とする高齢者ユーザー、付加的な贅沢を求める健康志向の家族などが含まれます。主な成長促進要因は、AIベースのマッサージ機能などの技術の進歩、可処分所得の増加、非侵襲的なストレスや痛みの緩和ソリューションを求める高齢化人口の増加などです。最新のビジネスチャンスは、新興市場の開拓とオンライン販売チャネルの活用にあります。企業は、進化する消費者の嗜好を捉え、ユーザー体験を向上させるために、ポータブルで美観に優れ、スマートホームに対応したマッサージチェアの技術革新を推奨します。

しかし、手頃な価格を制限する製品コストの高さや、経済的制約による新興国市場での普及率の低さといった課題が、大きな障壁となっています。さらに、進行中のサプライチェーンの混乱や材料費の変動が生産規模の妨げになることもあります。こうした課題を軽減するため、企業は費用対効果の高い製造技術に投資し、戦略的パートナーシップを模索して市場でのプレゼンスを世界に拡大すべきです。AI主導のパーソナライゼーション、スマートホームエコシステムとの統合、環境に優しい素材などの革新は、有望な研究手段を提示します。市場は既存ブランドと多数の小規模プレーヤーによる本質的な競合関係にあり、品質、革新性、顧客サービスによる差別化が必要です。定期的なフィードバック収集と、ユーザーの嗜好を迅速に製品設計に取り入れることが重要な戦略です。消費者が健康とウェルネスを重視する傾向が強まる中、マッサージチェアを高級品としてだけでなく、重要な健康支援ツールとして位置づけることで、さらに成長を促進することができます。

市場力学：急速に進化する家庭用マッサージチェア市場の主要市場インサイトを公開

家庭用マッサージチェア市場は、需要と供給のダイナミックな相互作用によって変貌を遂げています。このような市場力学の進化を理解することで、企業は十分な情報に基づいた投資決定、戦略的決定の精緻化、そして新たなビジネスチャンスの獲得に備えることができます。これらの動向を包括的に把握することで、企業は政治的、地理的、技術的、社会的、経済的な領域にわたる様々なリスクを軽減することができるとともに、消費者行動とそれが製造コストや購買動向に与える影響をより明確に理解することができます。

• 市場促進要因
  • 多様なマッサージチェアへのアクセスを容易にするeコマース・プラットフォームの拡大
  • 筋肉関連の健康問題につながる座りっぱなしのライフスタイルの仕事の普及拡大
  • マッサージチェアをサービスに取り入れるウェルネスセンターやスパの増加
  • パーソナライズされたマッサージ体験のためのマッサージチェアへの人工知能の統合
• 市場抑制要因
  • マッサージチェアの購入価格が比較的高いことが大きな障壁となる可能性があります。
• 市場機会
  • 健康効果に対する意識の高まりによる家庭用マッサージチェアの需要増加
  • 都市部の一般家庭における高度な技術機能を備えたスマートマッサージチェアの採用拡大
  • コンパクトで持ち運び可能なマッサージチェアの販売を後押しする家庭での健康志向の高まり
• 市場の課題
  • 激しい競合とブランドの差別化

ポーターの5つの力：家庭用マッサージチェア市場をナビゲートする戦略ツール

ポーターの5つの力フレームワークは、市場情勢の競合情勢を理解するための重要なツールです。ポーターのファイブフォース・フレームワークは、企業の競争力を評価し、戦略的機会を探るための明確な手法を提供します。このフレームワークは、企業が市場内の勢力図を評価し、新規事業の収益性を判断するのに役立ちます。これらの洞察により、企業は自社の強みを活かし、弱みに対処し、潜在的な課題を回避することができ、より強靭な市場でのポジショニングを確保することができます。

PESTLE分析：家庭用マッサージチェア市場における外部からの影響の把握

外部マクロ環境要因は、家庭用マッサージチェア市場の業績ダイナミクスを形成する上で極めて重要な役割を果たします。政治的、経済的、社会的、技術的、法的、環境的要因の分析は、これらの影響をナビゲートするために必要な情報を提供します。PESTLE要因を調査することで、企業は潜在的なリスクと機会をよりよく理解することができます。この分析により、企業は規制、消費者の嗜好、経済動向の変化を予測し、先を見越した積極的な意思決定を行う準備ができます。

市場シェア分析家庭用マッサージチェア市場における競合情勢の把握

家庭用マッサージチェア市場の詳細な市場シェア分析により、ベンダーの業績を包括的に評価することができます。企業は、収益、顧客ベース、成長率などの主要指標を比較することで、競争上のポジショニングを明らかにすることができます。この分析により、市場の集中、断片化、統合の動向が明らかになり、ベンダーは競争が激化する中で自社の地位を高める戦略的意思決定を行うために必要な知見を得ることができます。

FPNVポジショニング・マトリックス家庭用マッサージチェア市場におけるベンダーのパフォーマンス評価

FPNVポジショニングマトリックスは、家庭用マッサージチェア市場においてベンダーを評価するための重要なツールです。このマトリックスにより、ビジネス組織はベンダーのビジネス戦略と製品満足度に基づき評価することで、目標に沿った十分な情報に基づいた意思決定を行うことができます。4つの象限によりベンダーを明確かつ的確にセグメント化し、戦略目標に最適なパートナーやソリューションを特定することができます。

戦略分析と推奨家庭用マッサージチェア市場における成功への道筋を描く

家庭用マッサージチェア市場の戦略分析は、世界市場でのプレゼンス強化を目指す企業にとって不可欠です。主要なリソース、能力、業績指標を検討することで、企業は成長機会を特定し、改善に取り組むことができます。このアプローチにより、競合情勢における課題を克服し、新たなビジネスチャンスを活かして長期的な成功を収めるための体制を整えることができます。

本レポートでは、主要な注目分野を網羅した市場の包括的な分析を提供しています：

1.市場の浸透度：現在の市場環境の詳細なレビュー、主要企業による広範なデータ、市場でのリーチと全体的な影響力の評価。

2.市場の開拓度：新興市場における成長機会を特定し、既存分野における拡大可能性を評価し、将来の成長に向けた戦略的ロードマップを提供します。

3.市場の多様化：最近の製品発売、未開拓の地域、業界の主要な進歩、市場を形成する戦略的投資を分析します。

4.競合の評価と情報：競合情勢を徹底的に分析し、市場シェア、事業戦略、製品ポートフォリオ、認証、規制当局の承認、特許動向、主要企業の技術進歩などを検証します。

5.製品開発およびイノベーション：将来の市場成長を促進すると期待される最先端技術、研究開発活動、製品イノベーションをハイライトしています。

また、利害関係者が十分な情報を得た上で意思決定できるよう、重要な質問にも答えています：

1.現在の市場規模と今後の成長予測は？

2.最高の投資機会を提供する製品、セグメント、地域はどこか？

3.市場を形成する主な技術動向と規制の影響とは？

4.主要ベンダーの市場シェアと競合ポジションは？

5.ベンダーの市場参入・撤退戦略の原動力となる収益源と戦略的機会は何か？

目次

第1章 序文

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場の概要

第5章 市場洞察

• 市場力学
  • 促進要因
    • さまざまなマッサージチェアへのアクセスを容易にするeコマースプラットフォームの拡大
    • 座りっぱなしのライフスタイルの仕事の増加が筋肉関連の健康問題につながる
    • マッサージチェアをサービスに取り入れるウェルネスセンターやスパが増加
    • マッサージチェアに人工知能を統合し、パーソナライズされたマッサージ体験を実現
  • 抑制要因
    • マッサージチェアの購入価格が比較的高いことが大きな障壁となる可能性がある
  • 機会
    • 健康上の利点に対する意識の高まりにより、家庭用マッサージチェアの需要が高まっています
    • 都市部の家庭では、高度な技術機能を備えたスマートマッサージチェアの導入が増加
    • 自宅での健康動向の高まりにより、コンパクトでポータブルなマッサージチェアの売上が伸びている
  • 課題
    • 激しい競合とブランドの差別化
• 市場セグメンテーション分析
• ポーターのファイブフォース分析
• PESTEL分析
  • 政治的
  • 経済
  • 社交
  • 技術的
  • 法律上
  • 環境

第6章 家庭用マッサージチェア市場：流通チャネル別

• オフライン
  • デパート
  • 専門店
  • スーパーマーケットとハイパーマーケット
• オンライン

第7章 家庭用マッサージチェア市場：設計別

• 全身マッサージ
• 脚と足のマッサージ
• ゼログラビティリクライナー

第8章 家庭用マッサージチェア市場：素材別

• ファブリック
• レザー
• PUレザー

第9章 家庭用マッサージチェア市場ターゲット層別

• アスリート
• お年寄り
• 理学療法を受けている患者
• 働くプロフェッショナル

第10章 南北アメリカの家庭用マッサージチェア市場

• アルゼンチン
• ブラジル
• カナダ
• メキシコ
• 米国

第11章 アジア太平洋地域の家庭用マッサージチェア市場

• オーストラリア
• 中国
• インド
• インドネシア
• 日本
• マレーシア
• フィリピン
• シンガポール
• 韓国
• 台湾
• タイ
• ベトナム

第12章 欧州・中東・アフリカの家庭用マッサージチェア市場

• デンマーク
• エジプト
• フィンランド
• フランス
• ドイツ
• イスラエル
• イタリア
• オランダ
• ナイジェリア
• ノルウェー
• ポーランド
• カタール
• ロシア
• サウジアラビア
• 南アフリカ
• スペイン
• スウェーデン
• スイス
• トルコ
• アラブ首長国連邦
• 英国

第13章 競合情勢

• 市場シェア分析2023
• FPNVポジショニングマトリックス, 2023
• 競合シナリオ分析
• 戦略分析と提言

企業一覧

• 1. Bodyfriend
• 2. Brookstone
• 3. Daiwa Massage Chairs
• 4. Earthlite Massage Tables
• 5. Fujiiryoki
• 6. Inada
• 7. Infinity Massage Chairs
• 8. Interactive Health (Human Touch)
• 9. Johnson Health Tech Co. Ltd.
• 10. JSB Healthcare
• 11. Kahuna Chair
• 12. Ogawa World USA
• 13. Osaki Massage Chair
• 14. OTO Bodycare
• 15. Panasonic Corporation
• 16. Positive Posture
• 17. Real Relax Massage Chair
• 18. Relax The Back
• 19. Sharper Image
• 20. Titan Chair LLC

LIST OF FIGURES

• FIGURE 1. HOUSEHOLD MASSAGE CHAIRS MARKET RESEARCH PROCESS
• FIGURE 2. HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, 2023 VS 2030
• FIGURE 3. GLOBAL HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, 2018-2030 (USD MILLION)
• FIGURE 4. GLOBAL HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 5. GLOBAL HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 6. GLOBAL HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2023 VS 2030 (%)
• FIGURE 7. GLOBAL HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 8. GLOBAL HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY DESIGN, 2023 VS 2030 (%)
• FIGURE 9. GLOBAL HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY DESIGN, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 10. GLOBAL HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY MATERIAL, 2023 VS 2030 (%)
• FIGURE 11. GLOBAL HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY MATERIAL, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 12. GLOBAL HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY TARGET DEMOGRAPHICS, 2023 VS 2030 (%)
• FIGURE 13. GLOBAL HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY TARGET DEMOGRAPHICS, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 14. AMERICAS HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 15. AMERICAS HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 16. UNITED STATES HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY STATE, 2023 VS 2030 (%)
• FIGURE 17. UNITED STATES HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 18. ASIA-PACIFIC HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 19. ASIA-PACIFIC HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 20. EUROPE, MIDDLE EAST & AFRICA HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 21. EUROPE, MIDDLE EAST & AFRICA HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 22. HOUSEHOLD MASSAGE CHAIRS MARKET SHARE, BY KEY PLAYER, 2023
• FIGURE 23. HOUSEHOLD MASSAGE CHAIRS MARKET, FPNV POSITIONING MATRIX, 2023

LIST OF TABLES

• TABLE 1. HOUSEHOLD MASSAGE CHAIRS MARKET SEGMENTATION & COVERAGE
• TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
• TABLE 3. GLOBAL HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, 2018-2030 (USD MILLION)
• TABLE 4. GLOBAL HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 5. GLOBAL HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 6. HOUSEHOLD MASSAGE CHAIRS MARKET DYNAMICS
• TABLE 7. GLOBAL HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 8. GLOBAL HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY OFFLINE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 9. GLOBAL HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY DEPARTMENT STORES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 10. GLOBAL HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY SPECIALTY STORES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 11. GLOBAL HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY SUPERMARKETS & HYPERMARKETS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 12. GLOBAL HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 13. GLOBAL HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY ONLINE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 14. GLOBAL HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY DESIGN, 2018-2030 (USD MILLION)
• TABLE 15. GLOBAL HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY FULL BODY MASSAGE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 16. GLOBAL HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY LEG & FOOT MASSAGE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 17. GLOBAL HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY ZERO-GRAVITY RECLINER, BY REGION, 2018-2030 (USD MILLION)
• TABLE 18. GLOBAL HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 19. GLOBAL HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY FABRIC, BY REGION, 2018-2030 (USD MILLION)
• TABLE 20. GLOBAL HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY LEATHER, BY REGION, 2018-2030 (USD MILLION)
• TABLE 21. GLOBAL HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY PU LEATHER, BY REGION, 2018-2030 (USD MILLION)
• TABLE 22. GLOBAL HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY TARGET DEMOGRAPHICS, 2018-2030 (USD MILLION)
• TABLE 23. GLOBAL HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY ATHLETES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 24. GLOBAL HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY ELDERLY, BY REGION, 2018-2030 (USD MILLION)
• TABLE 25. GLOBAL HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY PATIENTS UNDERGOING PHYSICAL THERAPY, BY REGION, 2018-2030 (USD MILLION)
• TABLE 26. GLOBAL HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY WORKING PROFESSIONALS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 27. AMERICAS HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 28. AMERICAS HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 29. AMERICAS HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY DESIGN, 2018-2030 (USD MILLION)
• TABLE 30. AMERICAS HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 31. AMERICAS HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY TARGET DEMOGRAPHICS, 2018-2030 (USD MILLION)
• TABLE 32. AMERICAS HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 33. ARGENTINA HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 34. ARGENTINA HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 35. ARGENTINA HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY DESIGN, 2018-2030 (USD MILLION)
• TABLE 36. ARGENTINA HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 37. ARGENTINA HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY TARGET DEMOGRAPHICS, 2018-2030 (USD MILLION)
• TABLE 38. BRAZIL HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 39. BRAZIL HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 40. BRAZIL HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY DESIGN, 2018-2030 (USD MILLION)
• TABLE 41. BRAZIL HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 42. BRAZIL HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY TARGET DEMOGRAPHICS, 2018-2030 (USD MILLION)
• TABLE 43. CANADA HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 44. CANADA HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 45. CANADA HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY DESIGN, 2018-2030 (USD MILLION)
• TABLE 46. CANADA HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 47. CANADA HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY TARGET DEMOGRAPHICS, 2018-2030 (USD MILLION)
• TABLE 48. MEXICO HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 49. MEXICO HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 50. MEXICO HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY DESIGN, 2018-2030 (USD MILLION)
• TABLE 51. MEXICO HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 52. MEXICO HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY TARGET DEMOGRAPHICS, 2018-2030 (USD MILLION)
• TABLE 53. UNITED STATES HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 54. UNITED STATES HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 55. UNITED STATES HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY DESIGN, 2018-2030 (USD MILLION)
• TABLE 56. UNITED STATES HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 57. UNITED STATES HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY TARGET DEMOGRAPHICS, 2018-2030 (USD MILLION)
• TABLE 58. UNITED STATES HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
• TABLE 59. ASIA-PACIFIC HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 60. ASIA-PACIFIC HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 61. ASIA-PACIFIC HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY DESIGN, 2018-2030 (USD MILLION)
• TABLE 62. ASIA-PACIFIC HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 63. ASIA-PACIFIC HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY TARGET DEMOGRAPHICS, 2018-2030 (USD MILLION)
• TABLE 64. ASIA-PACIFIC HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 65. AUSTRALIA HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 66. AUSTRALIA HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 67. AUSTRALIA HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY DESIGN, 2018-2030 (USD MILLION)
• TABLE 68. AUSTRALIA HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 69. AUSTRALIA HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY TARGET DEMOGRAPHICS, 2018-2030 (USD MILLION)
• TABLE 70. CHINA HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 71. CHINA HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 72. CHINA HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY DESIGN, 2018-2030 (USD MILLION)
• TABLE 73. CHINA HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 74. CHINA HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY TARGET DEMOGRAPHICS, 2018-2030 (USD MILLION)
• TABLE 75. INDIA HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 76. INDIA HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 77. INDIA HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY DESIGN, 2018-2030 (USD MILLION)
• TABLE 78. INDIA HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 79. INDIA HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY TARGET DEMOGRAPHICS, 2018-2030 (USD MILLION)
• TABLE 80. INDONESIA HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 81. INDONESIA HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 82. INDONESIA HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY DESIGN, 2018-2030 (USD MILLION)
• TABLE 83. INDONESIA HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 84. INDONESIA HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY TARGET DEMOGRAPHICS, 2018-2030 (USD MILLION)
• TABLE 85. JAPAN HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 86. JAPAN HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 87. JAPAN HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY DESIGN, 2018-2030 (USD MILLION)
• TABLE 88. JAPAN HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 89. JAPAN HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY TARGET DEMOGRAPHICS, 2018-2030 (USD MILLION)
• TABLE 90. MALAYSIA HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 91. MALAYSIA HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 92. MALAYSIA HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY DESIGN, 2018-2030 (USD MILLION)
• TABLE 93. MALAYSIA HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 94. MALAYSIA HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY TARGET DEMOGRAPHICS, 2018-2030 (USD MILLION)
• TABLE 95. PHILIPPINES HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 96. PHILIPPINES HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 97. PHILIPPINES HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY DESIGN, 2018-2030 (USD MILLION)
• TABLE 98. PHILIPPINES HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 99. PHILIPPINES HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY TARGET DEMOGRAPHICS, 2018-2030 (USD MILLION)
• TABLE 100. SINGAPORE HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 101. SINGAPORE HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 102. SINGAPORE HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY DESIGN, 2018-2030 (USD MILLION)
• TABLE 103. SINGAPORE HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 104. SINGAPORE HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY TARGET DEMOGRAPHICS, 2018-2030 (USD MILLION)
• TABLE 105. SOUTH KOREA HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 106. SOUTH KOREA HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 107. SOUTH KOREA HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY DESIGN, 2018-2030 (USD MILLION)
• TABLE 108. SOUTH KOREA HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 109. SOUTH KOREA HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY TARGET DEMOGRAPHICS, 2018-2030 (USD MILLION)
• TABLE 110. TAIWAN HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 111. TAIWAN HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 112. TAIWAN HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY DESIGN, 2018-2030 (USD MILLION)
• TABLE 113. TAIWAN HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 114. TAIWAN HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY TARGET DEMOGRAPHICS, 2018-2030 (USD MILLION)
• TABLE 115. THAILAND HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 116. THAILAND HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 117. THAILAND HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY DESIGN, 2018-2030 (USD MILLION)
• TABLE 118. THAILAND HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 119. THAILAND HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY TARGET DEMOGRAPHICS, 2018-2030 (USD MILLION)
• TABLE 120. VIETNAM HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 121. VIETNAM HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 122. VIETNAM HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY DESIGN, 2018-2030 (USD MILLION)
• TABLE 123. VIETNAM HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 124. VIETNAM HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY TARGET DEMOGRAPHICS, 2018-2030 (USD MILLION)
• TABLE 125. EUROPE, MIDDLE EAST & AFRICA HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 126. EUROPE, MIDDLE EAST & AFRICA HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 127. EUROPE, MIDDLE EAST & AFRICA HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY DESIGN, 2018-2030 (USD MILLION)
• TABLE 128. EUROPE, MIDDLE EAST & AFRICA HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 129. EUROPE, MIDDLE EAST & AFRICA HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY TARGET DEMOGRAPHICS, 2018-2030 (USD MILLION)
• TABLE 130. EUROPE, MIDDLE EAST & AFRICA HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 131. DENMARK HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 132. DENMARK HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 133. DENMARK HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY DESIGN, 2018-2030 (USD MILLION)
• TABLE 134. DENMARK HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 135. DENMARK HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY TARGET DEMOGRAPHICS, 2018-2030 (USD MILLION)
• TABLE 136. EGYPT HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 137. EGYPT HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 138. EGYPT HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY DESIGN, 2018-2030 (USD MILLION)
• TABLE 139. EGYPT HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 140. EGYPT HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY TARGET DEMOGRAPHICS, 2018-2030 (USD MILLION)
• TABLE 141. FINLAND HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 142. FINLAND HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 143. FINLAND HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY DESIGN, 2018-2030 (USD MILLION)
• TABLE 144. FINLAND HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 145. FINLAND HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY TARGET DEMOGRAPHICS, 2018-2030 (USD MILLION)
• TABLE 146. FRANCE HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 147. FRANCE HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 148. FRANCE HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY DESIGN, 2018-2030 (USD MILLION)
• TABLE 149. FRANCE HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 150. FRANCE HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY TARGET DEMOGRAPHICS, 2018-2030 (USD MILLION)
• TABLE 151. GERMANY HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 152. GERMANY HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 153. GERMANY HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY DESIGN, 2018-2030 (USD MILLION)
• TABLE 154. GERMANY HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 155. GERMANY HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY TARGET DEMOGRAPHICS, 2018-2030 (USD MILLION)
• TABLE 156. ISRAEL HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 157. ISRAEL HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 158. ISRAEL HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY DESIGN, 2018-2030 (USD MILLION)
• TABLE 159. ISRAEL HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 160. ISRAEL HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY TARGET DEMOGRAPHICS, 2018-2030 (USD MILLION)
• TABLE 161. ITALY HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 162. ITALY HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 163. ITALY HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY DESIGN, 2018-2030 (USD MILLION)
• TABLE 164. ITALY HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 165. ITALY HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY TARGET DEMOGRAPHICS, 2018-2030 (USD MILLION)
• TABLE 166. NETHERLANDS HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 167. NETHERLANDS HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 168. NETHERLANDS HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY DESIGN, 2018-2030 (USD MILLION)
• TABLE 169. NETHERLANDS HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 170. NETHERLANDS HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY TARGET DEMOGRAPHICS, 2018-2030 (USD MILLION)
• TABLE 171. NIGERIA HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 172. NIGERIA HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 173. NIGERIA HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY DESIGN, 2018-2030 (USD MILLION)
• TABLE 174. NIGERIA HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 175. NIGERIA HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY TARGET DEMOGRAPHICS, 2018-2030 (USD MILLION)
• TABLE 176. NORWAY HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 177. NORWAY HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 178. NORWAY HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY DESIGN, 2018-2030 (USD MILLION)
• TABLE 179. NORWAY HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 180. NORWAY HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY TARGET DEMOGRAPHICS, 2018-2030 (USD MILLION)
• TABLE 181. POLAND HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 182. POLAND HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 183. POLAND HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY DESIGN, 2018-2030 (USD MILLION)
• TABLE 184. POLAND HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 185. POLAND HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY TARGET DEMOGRAPHICS, 2018-2030 (USD MILLION)
• TABLE 186. QATAR HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 187. QATAR HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 188. QATAR HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY DESIGN, 2018-2030 (USD MILLION)
• TABLE 189. QATAR HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 190. QATAR HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY TARGET DEMOGRAPHICS, 2018-2030 (USD MILLION)
• TABLE 191. RUSSIA HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 192. RUSSIA HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 193. RUSSIA HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY DESIGN, 2018-2030 (USD MILLION)
• TABLE 194. RUSSIA HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 195. RUSSIA HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY TARGET DEMOGRAPHICS, 2018-2030 (USD MILLION)
• TABLE 196. SAUDI ARABIA HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 197. SAUDI ARABIA HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 198. SAUDI ARABIA HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY DESIGN, 2018-2030 (USD MILLION)
• TABLE 199. SAUDI ARABIA HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 200. SAUDI ARABIA HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY TARGET DEMOGRAPHICS, 2018-2030 (USD MILLION)
• TABLE 201. SOUTH AFRICA HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 202. SOUTH AFRICA HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 203. SOUTH AFRICA HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY DESIGN, 2018-2030 (USD MILLION)
• TABLE 204. SOUTH AFRICA HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 205. SOUTH AFRICA HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY TARGET DEMOGRAPHICS, 2018-2030 (USD MILLION)
• TABLE 206. SPAIN HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 207. SPAIN HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 208. SPAIN HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY DESIGN, 2018-2030 (USD MILLION)
• TABLE 209. SPAIN HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 210. SPAIN HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY TARGET DEMOGRAPHICS, 2018-2030 (USD MILLION)
• TABLE 211. SWEDEN HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 212. SWEDEN HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 213. SWEDEN HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY DESIGN, 2018-2030 (USD MILLION)
• TABLE 214. SWEDEN HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 215. SWEDEN HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY TARGET DEMOGRAPHICS, 2018-2030 (USD MILLION)
• TABLE 216. SWITZERLAND HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 217. SWITZERLAND HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 218. SWITZERLAND HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY DESIGN, 2018-2030 (USD MILLION)
• TABLE 219. SWITZERLAND HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 220. SWITZERLAND HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY TARGET DEMOGRAPHICS, 2018-2030 (USD MILLION)
• TABLE 221. TURKEY HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 222. TURKEY HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 223. TURKEY HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY DESIGN, 2018-2030 (USD MILLION)
• TABLE 224. TURKEY HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 225. TURKEY HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY TARGET DEMOGRAPHICS, 2018-2030 (USD MILLION)
• TABLE 226. UNITED ARAB EMIRATES HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 227. UNITED ARAB EMIRATES HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 228. UNITED ARAB EMIRATES HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY DESIGN, 2018-2030 (USD MILLION)
• TABLE 229. UNITED ARAB EMIRATES HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 230. UNITED ARAB EMIRATES HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY TARGET DEMOGRAPHICS, 2018-2030 (USD MILLION)
• TABLE 231. UNITED KINGDOM HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 232. UNITED KINGDOM HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 233. UNITED KINGDOM HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY DESIGN, 2018-2030 (USD MILLION)
• TABLE 234. UNITED KINGDOM HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 235. UNITED KINGDOM HOUSEHOLD MASSAGE CHAIRS MARKET SIZE, BY TARGET DEMOGRAPHICS, 2018-2030 (USD MILLION)
• TABLE 236. HOUSEHOLD MASSAGE CHAIRS MARKET SHARE, BY KEY PLAYER, 2023
• TABLE 237. HOUSEHOLD MASSAGE CHAIRS MARKET, FPNV POSITIONING MATRIX, 2023

The Household Massage Chairs Market was valued at USD 2.98 billion in 2023, expected to reach USD 3.29 billion in 2024, and is projected to grow at a CAGR of 9.38%, to USD 5.58 billion by 2030.

The household massage chair market, defined as the segment of ergonomic seating that provides therapeutic massage functions in a residential setting, is expanding due to increasing awareness of wellness and self-care. Necessitated by rising stress levels and musculoskeletal issues, its application ranges from stress relief and pain management to enhancing user comfort and lifestyle. End-use scope largely includes individual consumers seeking relaxation, elderly users needing physiotherapy, and health-conscious families looking for added luxury. Key growth drivers include advancements in technology such as AI-based massage functions, increasing disposable incomes, and a growing aging population seeking non-invasive stress and pain relief solutions. The latest opportunities lie in tapping emerging markets and capitalizing on online sales channels, allowing for lower distribution costs and wider reach. Companies are recommended to innovate in portable, aesthetically pleasing, and smart home-compatible massage chairs to capture evolving consumer preferences and enhance the user experience.

However, challenges such as high product costs, which limit affordability, and low market penetration in developing regions due to economic constraints pose significant barriers. Moreover, the ongoing supply chain disruptions and fluctuating material costs can hinder production scales. To mitigate these challenges, businesses should invest in cost-effective manufacturing techniques and explore strategic partnerships to expand market presence globally. Innovations in AI-driven personalization, integration with smart home ecosystems, and eco-friendly materials present promising research avenues. The market is inherently competitive with established brands and numerous small players, necessitating differentiation through quality, innovation, and customer service. Regular feedback collection and rapid incorporation of user preferences into product designs are crucial strategies. As consumer emphasis on health and wellness intensifies, positioning massage chairs not only as luxury items but as vital health support tools can further drive growth.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Household Massage Chairs Market

The Household Massage Chairs Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Expansion of e-commerce platforms facilitating easier access to a variety of massage chairs
  • Growing prevalence of sedentary lifestyle jobs leading to muscle-related health issues
  • Rising number of wellness centers and spas incorporating massage chairs into their services
  • Integration of artificial intelligence in massage chairs for personalized massage experience
• Market Restraints
  • Relatively high purchase price of massage chairs can be a significant barrier
• Market Opportunities
  • Rising demand for household massage chairs driven by increasing awareness of health benefits
  • Growing adoption of smart massage chairs with advanced technology features in urban households
  • Surge in at-home wellness trends boosting the sales of compact and portable massage chairs
• Market Challenges
  • Intense competition and brand differentiation

Porter's Five Forces: A Strategic Tool for Navigating the Household Massage Chairs Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Household Massage Chairs Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Household Massage Chairs Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Household Massage Chairs Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Household Massage Chairs Market

A detailed market share analysis in the Household Massage Chairs Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Household Massage Chairs Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Household Massage Chairs Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Household Massage Chairs Market

A strategic analysis of the Household Massage Chairs Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Household Massage Chairs Market, highlighting leading vendors and their innovative profiles. These include Bodyfriend, Brookstone, Daiwa Massage Chairs, Earthlite Massage Tables, Fujiiryoki, Inada, Infinity Massage Chairs, Interactive Health (Human Touch), Johnson Health Tech Co. Ltd., JSB Healthcare, Kahuna Chair, Ogawa World USA, Osaki Massage Chair, OTO Bodycare, Panasonic Corporation, Positive Posture, Real Relax Massage Chair, Relax The Back, Sharper Image, and Titan Chair LLC.

Market Segmentation & Coverage

This research report categorizes the Household Massage Chairs Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Distribution Channel, market is studied across Offline and Online. The Offline is further studied across Department Stores, Specialty Stores, and Supermarkets & Hypermarkets.
• Based on Design, market is studied across Full Body Massage, Leg & Foot Massage, and Zero-Gravity Recliner.
• Based on Material, market is studied across Fabric, Leather, and PU Leather.
• Based on Target Demographics, market is studied across Athletes, Elderly, Patients Undergoing Physical Therapy, and Working Professionals.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Expansion of e-commerce platforms facilitating easier access to a variety of massage chairs
    • 5.1.1.2. Growing prevalence of sedentary lifestyle jobs leading to muscle-related health issues
    • 5.1.1.3. Rising number of wellness centers and spas incorporating massage chairs into their services
    • 5.1.1.4. Integration of artificial intelligence in massage chairs for personalized massage experience
  • 5.1.2. Restraints
    • 5.1.2.1. Relatively high purchase price of massage chairs can be a significant barrier
  • 5.1.3. Opportunities
    • 5.1.3.1. Rising demand for household massage chairs driven by increasing awareness of health benefits
    • 5.1.3.2. Growing adoption of smart massage chairs with advanced technology features in urban households
    • 5.1.3.3. Surge in at-home wellness trends boosting the sales of compact and portable massage chairs
  • 5.1.4. Challenges
    • 5.1.4.1. Intense competition and brand differentiation
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Household Massage Chairs Market, by Distribution Channel

• 6.1. Introduction
• 6.2. Offline
  • 6.2.1. Department Stores
  • 6.2.2. Specialty Stores
  • 6.2.3. Supermarkets & Hypermarkets
• 6.3. Online

7. Household Massage Chairs Market, by Design

• 7.1. Introduction
• 7.2. Full Body Massage
• 7.3. Leg & Foot Massage
• 7.4. Zero-Gravity Recliner

8. Household Massage Chairs Market, by Material

• 8.1. Introduction
• 8.2. Fabric
• 8.3. Leather
• 8.4. PU Leather

9. Household Massage Chairs Market, by Target Demographics

• 9.1. Introduction
• 9.2. Athletes
• 9.3. Elderly
• 9.4. Patients Undergoing Physical Therapy
• 9.5. Working Professionals

10. Americas Household Massage Chairs Market

• 10.1. Introduction
• 10.2. Argentina
• 10.3. Brazil
• 10.4. Canada
• 10.5. Mexico
• 10.6. United States

11. Asia-Pacific Household Massage Chairs Market

• 11.1. Introduction
• 11.2. Australia
• 11.3. China
• 11.4. India
• 11.5. Indonesia
• 11.6. Japan
• 11.7. Malaysia
• 11.8. Philippines
• 11.9. Singapore
• 11.10. South Korea
• 11.11. Taiwan
• 11.12. Thailand
• 11.13. Vietnam

12. Europe, Middle East & Africa Household Massage Chairs Market

• 12.1. Introduction
• 12.2. Denmark
• 12.3. Egypt
• 12.4. Finland
• 12.5. France
• 12.6. Germany
• 12.7. Israel
• 12.8. Italy
• 12.9. Netherlands
• 12.10. Nigeria
• 12.11. Norway
• 12.12. Poland
• 12.13. Qatar
• 12.14. Russia
• 12.15. Saudi Arabia
• 12.16. South Africa
• 12.17. Spain
• 12.18. Sweden
• 12.19. Switzerland
• 12.20. Turkey
• 12.21. United Arab Emirates
• 12.22. United Kingdom

13. Competitive Landscape

• 13.1. Market Share Analysis, 2023
• 13.2. FPNV Positioning Matrix, 2023
• 13.3. Competitive Scenario Analysis
• 13.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Bodyfriend
• 2. Brookstone
• 3. Daiwa Massage Chairs
• 4. Earthlite Massage Tables
• 5. Fujiiryoki
• 6. Inada
• 7. Infinity Massage Chairs
• 8. Interactive Health (Human Touch)
• 9. Johnson Health Tech Co. Ltd.
• 10. JSB Healthcare
• 11. Kahuna Chair
• 12. Ogawa World USA
• 13. Osaki Massage Chair
• 14. OTO Bodycare
• 15. Panasonic Corporation
• 16. Positive Posture
• 17. Real Relax Massage Chair
• 18. Relax The Back
• 19. Sharper Image
• 20. Titan Chair LLC