マッサージチェアの世界市場：製品別、提供製品別、エンドユーザー用途別、流通別-2025-2030年予測

マッサージチェア市場の2023年の市場規模は60億6,000万米ドルで、2024年には64億8,000万米ドルに達すると予測され、CAGR 7.34％で成長し、2030年には99億6,000万米ドルに達すると予測されています。

マッサージチェア市場は、ウェルネス産業とホームファニシング産業の中で急速に進化しているセグメントであり、ユーザーエクスペリエンスを向上させるためにAIやロボット工学などの先進技術を統合していることが特徴です。マッサージチェアの必要性は、特にペースの速い都市部のライフスタイルにおいて、ストレス管理、健康、ウェルビーイングに対する消費者の志向が高まっていることに起因しています。これらのマッサージチェアは、スパ、ホテル、ウェルネスセンターなどの商業環境だけでなく、個人使用のための住宅環境にも広く適用されており、最終用途の範囲を多様かつ拡大しています。市場に影響を与える主な成長要因としては、可処分所得の増加、マッサージ療法に伴う健康効果に対する意識の高まり、より効果的で手頃な価格の製品につながる技術の進歩などが挙げられます。また、世界の老人人口の増加も需要を大きく後押ししており、マッサージチェアは加齢に伴う病気を治療する効果があります。とはいえ、先進モデルのコストやメンテナンスの高さ、発展途上地域における認知度の低さは、注目すべき課題となっています。さらに、代替療法やウェルネス製品との競合が激化しており、市場浸透には潜在的な限界があります。eコマースを通じて製品へのアクセスを拡大すること、地域の消費者の嗜好に合わせて製品を調整すること、技術面で妥協することなく費用対効果の高いモデルを開発することに、潜在的な機会があります。イノベーションの焦点は、マッサージ体験の臨場感の向上、スマートな健康追跡機能の統合、再生可能素材による環境持続可能性の促進などであろう。市場は現在、成長と革新の段階にあり、企業は競争力を維持するために研究開発に投資することが奨励されています。企業は、新たな市場機会を活用するために、戦略的パートナーシップやコラボレーションに注力すべきです。業界情勢は、急速に変化する消費者の需要や新たな技術に適応する柔軟なアプローチを求めており、消費者の日常生活において、健康上のメリットと贅沢さや利便性を統合した独自の価値提案を生み出すことに重点を置いています。

市場力学：急速に進化するマッサージチェア市場の主要市場インサイトを公開

マッサージチェア市場は、需要と供給のダイナミックな相互作用によって変貌を遂げています。このような市場力学の進化を理解することで、企業は十分な情報に基づいた投資決定、戦略的決定の精緻化、そして新たなビジネスチャンスの獲得に備えることができます。これらの動向を包括的に把握することで、企業は政治的、地理的、技術的、社会的、経済的な領域にわたる様々なリスクを軽減することができ、また、消費者行動とそれが製造コストや購買動向に与える影響をより明確に理解することができます。

• 市場促進要因
  • マッサージ療法によるストレス軽減、血液循環の改善、筋肉痛の緩和に伴う健康効果に対する意識の高まり
  • 座りっぱなしのライフスタイルや姿勢の悪さによって悪化することが多い、慢性的な背中の問題の有病率の増加
  • 利便性と個別化されたウェルネス・ソリューションに対する消費者の需要の高まり
• 市場抑制要因
  • より個別化された効果的な治療を提供するプロのマッサージサービス
• 市場機会
  • AIやアルゴリズムを組み込んで人間の手によるマッサージ技術をシミュレートしたり、健康モニタリング機能を統合したりすること
• 市場の課題
  • マッサージチェアの設置には高いコストと複雑さが伴う

ポーターのファイブフォース：マッサージチェア市場をナビゲートする戦略ツール

ポーターのファイブフォースフレームワークは、市場情勢の競合情勢を理解するための重要なツールです。ポーターのファイブフォース・フレームワークは、企業の競争力を評価し、戦略的機会を探るための明確な手法を提供します。このフレームワークは、企業が市場内の勢力図を評価し、新規事業の収益性を判断するのに役立ちます。これらの洞察により、企業は自社の強みを活かし、弱みに対処し、潜在的な課題を回避することができ、より強靭な市場でのポジショニングを確保することができます。

PESTLE分析：マッサージチェア市場における外部からの影響の把握

外部マクロ環境要因は、マッサージチェア市場の業績ダイナミクスを形成する上で極めて重要な役割を果たします。政治的、経済的、社会的、技術的、法的、環境的要因の分析は、これらの影響をナビゲートするために必要な情報を提供します。PESTLE要因を調査することで、企業は潜在的なリスクと機会をよりよく理解することができます。この分析により、企業は規制、消費者の嗜好、経済動向の変化を予測し、先を見越した積極的な意思決定を行う準備ができます。

市場シェア分析マッサージチェア市場における競合情勢の把握

マッサージチェア市場の詳細な市場シェア分析により、ベンダーの業績を包括的に評価することができます。企業は、収益、顧客ベース、成長率などの主要指標を比較することで、競争上のポジショニングを明らかにすることができます。この分析により、市場の集中、断片化、統合の動向が明らかになり、ベンダーは競争が激化する中で自社の地位を高める戦略的意思決定を行うために必要な知見を得ることができます。

FPNVポジショニング・マトリックスマッサージチェア市場におけるベンダーのパフォーマンス評価

FPNVポジショニングマトリックスは、マッサージチェア市場においてベンダーを評価するための重要なツールです。このマトリックスにより、ビジネス組織はベンダーのビジネス戦略と製品満足度に基づき評価することで、目標に沿った十分な情報に基づいた意思決定を行うことができます。4つの象限によってベンダーを明確かつ正確にセグメント化し、戦略目標に最適なパートナーやソリューションを特定することができます。

戦略分析と推奨マッサージチェア市場における成功への道筋を描く

マッサージチェア市場の戦略分析は、世界市場でのプレゼンス強化を目指す企業にとって不可欠です。主要なリソース、能力、業績指標を見直すことで、企業は成長機会を特定し、改善に取り組むことができます。このアプローチにより、競合情勢における課題を克服し、新たなビジネスチャンスを活かして長期的な成功を収めるための体制を整えることができます。

本レポートでは、主要な注目分野を網羅した市場の包括的な分析を提供しています：

1.市場の浸透度：現在の市場環境の詳細なレビュー、主要企業による広範なデータ、市場でのリーチと全体的な影響力の評価。

2.市場の開拓度：新興市場における成長機会を特定し、既存分野における拡大可能性を評価し、将来の成長に向けた戦略的ロードマップを提供します。

3.市場の多様化：最近の製品発売、未開拓の地域、業界の主要な進歩、市場を形成する戦略的投資を分析します。

4.競合の評価と情報：競合情勢を徹底的に分析し、市場シェア、事業戦略、製品ポートフォリオ、認証、規制当局の承認、特許動向、主要企業の技術進歩などを検証します。

5.製品開発およびイノベーション：将来の市場成長を促進すると期待される最先端技術、研究開発活動、製品イノベーションをハイライトしています。

また、利害関係者が十分な情報を得た上で意思決定できるよう、重要な質問にも答えています：

1.現在の市場規模と今後の成長予測は？

2.最高の投資機会を提供する製品、セグメント、地域はどこか？

3.市場を形成する主な技術動向と規制の影響とは？

4.主要ベンダーの市場シェアと競合ポジションは？

5.ベンダーの市場参入・撤退戦略の原動力となる収益源と戦略的機会は何か？

目次

第1章 序文

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場の概要

第5章 市場洞察

• 市場力学
  • 促進要因
    • マッサージ療法によるストレス軽減、血行改善、筋肉痛の緩和など、健康上の利点に関する認識が高まっています。
    • 慢性的な腰痛の増加は、座りがちな生活習慣や悪い姿勢によって悪化することが多いです。
    • 利便性とパーソナライズされた健康ソリューションに対する消費者の需要の高まり
  • 抑制要因
    • よりパーソナライズされた効果的な治療を提供するプロのマッサージサービス
  • 機会
    • AIとアルゴリズムを組み込んで人間のタッチマッサージ技術をシミュレートしたり、健康モニタリング機能を統合したりする
  • 課題
    • マッサージチェアの設置にはコストがかかり、複雑である
• 市場セグメンテーション分析
  • 製品：筋肉の緊張をほぐし、多用途に使えることから、全身マッサージチェアの人気が高まっています。
  • エンドユーザーアプリケーション：マッサージ療法に関連するさまざまな利点により、商業環境でのマッサージチェアの採用が増加しています。
• ポーターのファイブフォース分析
• PESTEL分析
  • 政治的
  • 経済
  • 社交
  • 技術的
  • 法律上
  • 環境

第6章 マッサージチェア市場：製品別

• 全身マッサージチェア
• 温熱マッサージチェア
• 反転マッサージチェア
• ターゲットマッサージチェア
• 無重力マッサージチェア

第7章 マッサージチェア市場：提供別

• 従来型
• リクライニングチェア
• リクライニングチェア（マッサージチェア付き）
• ロボット

第8章 マッサージチェア市場エンドユーザーアプリケーション別

• 商業用
• 住宅用

第9章 マッサージチェア市場配布元

• オフライン
• オンライン

第10章 南北アメリカのマッサージチェア市場

• アルゼンチン
• ブラジル
• カナダ
• メキシコ
• 米国

第11章 アジア太平洋地域のマッサージチェア市場

• オーストラリア
• 中国
• インド
• インドネシア
• 日本
• マレーシア
• フィリピン
• シンガポール
• 韓国
• 台湾
• タイ
• ベトナム

第12章 欧州・中東・アフリカのマッサージチェア市場

• デンマーク
• エジプト
• フィンランド
• フランス
• ドイツ
• イスラエル
• イタリア
• オランダ
• ナイジェリア
• ノルウェー
• ポーランド
• カタール
• ロシア
• サウジアラビア
• 南アフリカ
• スペイン
• スウェーデン
• スイス
• トルコ
• アラブ首長国連邦
• 英国

第13章 競合情勢

• 市場シェア分析2023
• FPNVポジショニングマトリックス, 2023
• 競合シナリオ分析
  • Cozzia Quantumのイントロダクションよるマッサージ技術の革命的な進歩マッサージチェア
  • OSIM uDeluxe Maxは、快適性とパーソナライズされたウェルネスソリューションの先駆者です。
  • PowerMaxが先進的な全身マッサージチェアで健康の画期的な進歩を発表
• 戦略分析と提言

企業一覧

• AJX.INC
• ARG Health Care.
• Bhanusaliwellness
• Bodyfitchairs Pvt ltd
• Bodyfriend, Inc.
• Daito Electric Machine Industry Co., Ltd.
• Family Inada Co., Ltd.
• Fujiiryoki
• GUANGZHOU ZHIXIN ELECTRONIC TECHNOLOGY CO.,LTD
• Infinite Creative Enterprises, Inc.
• Interactive Health, Inc.
• JSB Healthcare
• Luraco Technologies
• Ogawa World USA
• Osaki Massage Chair.
• OSIMINDIA PVT LTD
• OTO Wellness
• Panasonic Holdings Corporation
• Robocura Wellness
• RoboTouch.
• ROTAI
• Shanghai Rongtai Health Technology Co., Ltd.
• StarAndDaisy

LIST OF FIGURES

• FIGURE 1. MASSAGE CHAIR MARKET RESEARCH PROCESS
• FIGURE 2. MASSAGE CHAIR MARKET SIZE, 2023 VS 2030
• FIGURE 3. GLOBAL MASSAGE CHAIR MARKET SIZE, 2018-2030 (USD MILLION)
• FIGURE 4. GLOBAL MASSAGE CHAIR MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 5. GLOBAL MASSAGE CHAIR MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 6. GLOBAL MASSAGE CHAIR MARKET SIZE, BY PRODUCT, 2023 VS 2030 (%)
• FIGURE 7. GLOBAL MASSAGE CHAIR MARKET SIZE, BY PRODUCT, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 8. GLOBAL MASSAGE CHAIR MARKET SIZE, BY OFFERING, 2023 VS 2030 (%)
• FIGURE 9. GLOBAL MASSAGE CHAIR MARKET SIZE, BY OFFERING, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 10. GLOBAL MASSAGE CHAIR MARKET SIZE, BY END-USER APPLICATION, 2023 VS 2030 (%)
• FIGURE 11. GLOBAL MASSAGE CHAIR MARKET SIZE, BY END-USER APPLICATION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 12. GLOBAL MASSAGE CHAIR MARKET SIZE, BY DISTRIBUTION, 2023 VS 2030 (%)
• FIGURE 13. GLOBAL MASSAGE CHAIR MARKET SIZE, BY DISTRIBUTION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 14. AMERICAS MASSAGE CHAIR MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 15. AMERICAS MASSAGE CHAIR MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 16. UNITED STATES MASSAGE CHAIR MARKET SIZE, BY STATE, 2023 VS 2030 (%)
• FIGURE 17. UNITED STATES MASSAGE CHAIR MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 18. ASIA-PACIFIC MASSAGE CHAIR MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 19. ASIA-PACIFIC MASSAGE CHAIR MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 20. EUROPE, MIDDLE EAST & AFRICA MASSAGE CHAIR MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 21. EUROPE, MIDDLE EAST & AFRICA MASSAGE CHAIR MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 22. MASSAGE CHAIR MARKET SHARE, BY KEY PLAYER, 2023
• FIGURE 23. MASSAGE CHAIR MARKET, FPNV POSITIONING MATRIX, 2023

LIST OF TABLES

• TABLE 1. MASSAGE CHAIR MARKET SEGMENTATION & COVERAGE
• TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
• TABLE 3. GLOBAL MASSAGE CHAIR MARKET SIZE, 2018-2030 (USD MILLION)
• TABLE 4. GLOBAL MASSAGE CHAIR MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 5. GLOBAL MASSAGE CHAIR MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 6. MASSAGE CHAIR MARKET DYNAMICS
• TABLE 7. GLOBAL MASSAGE CHAIR MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 8. GLOBAL MASSAGE CHAIR MARKET SIZE, BY FULL BODY MASSAGE CHAIRS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 9. GLOBAL MASSAGE CHAIR MARKET SIZE, BY HEATED MASSAGE CHAIRS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 10. GLOBAL MASSAGE CHAIR MARKET SIZE, BY INVERSION MASSAGE CHAIRS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 11. GLOBAL MASSAGE CHAIR MARKET SIZE, BY TARGETED MASSAGE CHAIRS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 12. GLOBAL MASSAGE CHAIR MARKET SIZE, BY ZERO GRAVITY MASSAGE CHAIRS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 13. GLOBAL MASSAGE CHAIR MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 14. GLOBAL MASSAGE CHAIR MARKET SIZE, BY CONVENTIONAL, BY REGION, 2018-2030 (USD MILLION)
• TABLE 15. GLOBAL MASSAGE CHAIR MARKET SIZE, BY RECLINER, BY REGION, 2018-2030 (USD MILLION)
• TABLE 16. GLOBAL MASSAGE CHAIR MARKET SIZE, BY RECLINER(WITH MASSAGE CHAIR), BY REGION, 2018-2030 (USD MILLION)
• TABLE 17. GLOBAL MASSAGE CHAIR MARKET SIZE, BY ROBOTIC, BY REGION, 2018-2030 (USD MILLION)
• TABLE 18. GLOBAL MASSAGE CHAIR MARKET SIZE, BY END-USER APPLICATION, 2018-2030 (USD MILLION)
• TABLE 19. GLOBAL MASSAGE CHAIR MARKET SIZE, BY COMMERCIAL, BY REGION, 2018-2030 (USD MILLION)
• TABLE 20. GLOBAL MASSAGE CHAIR MARKET SIZE, BY RESIDENTIAL, BY REGION, 2018-2030 (USD MILLION)
• TABLE 21. GLOBAL MASSAGE CHAIR MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 22. GLOBAL MASSAGE CHAIR MARKET SIZE, BY OFFLINE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 23. GLOBAL MASSAGE CHAIR MARKET SIZE, BY ONLINE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 24. AMERICAS MASSAGE CHAIR MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 25. AMERICAS MASSAGE CHAIR MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 26. AMERICAS MASSAGE CHAIR MARKET SIZE, BY END-USER APPLICATION, 2018-2030 (USD MILLION)
• TABLE 27. AMERICAS MASSAGE CHAIR MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 28. AMERICAS MASSAGE CHAIR MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 29. ARGENTINA MASSAGE CHAIR MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 30. ARGENTINA MASSAGE CHAIR MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 31. ARGENTINA MASSAGE CHAIR MARKET SIZE, BY END-USER APPLICATION, 2018-2030 (USD MILLION)
• TABLE 32. ARGENTINA MASSAGE CHAIR MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 33. BRAZIL MASSAGE CHAIR MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 34. BRAZIL MASSAGE CHAIR MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 35. BRAZIL MASSAGE CHAIR MARKET SIZE, BY END-USER APPLICATION, 2018-2030 (USD MILLION)
• TABLE 36. BRAZIL MASSAGE CHAIR MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 37. CANADA MASSAGE CHAIR MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 38. CANADA MASSAGE CHAIR MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 39. CANADA MASSAGE CHAIR MARKET SIZE, BY END-USER APPLICATION, 2018-2030 (USD MILLION)
• TABLE 40. CANADA MASSAGE CHAIR MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 41. MEXICO MASSAGE CHAIR MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 42. MEXICO MASSAGE CHAIR MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 43. MEXICO MASSAGE CHAIR MARKET SIZE, BY END-USER APPLICATION, 2018-2030 (USD MILLION)
• TABLE 44. MEXICO MASSAGE CHAIR MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 45. UNITED STATES MASSAGE CHAIR MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 46. UNITED STATES MASSAGE CHAIR MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 47. UNITED STATES MASSAGE CHAIR MARKET SIZE, BY END-USER APPLICATION, 2018-2030 (USD MILLION)
• TABLE 48. UNITED STATES MASSAGE CHAIR MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 49. UNITED STATES MASSAGE CHAIR MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
• TABLE 50. ASIA-PACIFIC MASSAGE CHAIR MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 51. ASIA-PACIFIC MASSAGE CHAIR MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 52. ASIA-PACIFIC MASSAGE CHAIR MARKET SIZE, BY END-USER APPLICATION, 2018-2030 (USD MILLION)
• TABLE 53. ASIA-PACIFIC MASSAGE CHAIR MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 54. ASIA-PACIFIC MASSAGE CHAIR MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 55. AUSTRALIA MASSAGE CHAIR MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 56. AUSTRALIA MASSAGE CHAIR MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 57. AUSTRALIA MASSAGE CHAIR MARKET SIZE, BY END-USER APPLICATION, 2018-2030 (USD MILLION)
• TABLE 58. AUSTRALIA MASSAGE CHAIR MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 59. CHINA MASSAGE CHAIR MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 60. CHINA MASSAGE CHAIR MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 61. CHINA MASSAGE CHAIR MARKET SIZE, BY END-USER APPLICATION, 2018-2030 (USD MILLION)
• TABLE 62. CHINA MASSAGE CHAIR MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 63. INDIA MASSAGE CHAIR MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 64. INDIA MASSAGE CHAIR MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 65. INDIA MASSAGE CHAIR MARKET SIZE, BY END-USER APPLICATION, 2018-2030 (USD MILLION)
• TABLE 66. INDIA MASSAGE CHAIR MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 67. INDONESIA MASSAGE CHAIR MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 68. INDONESIA MASSAGE CHAIR MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 69. INDONESIA MASSAGE CHAIR MARKET SIZE, BY END-USER APPLICATION, 2018-2030 (USD MILLION)
• TABLE 70. INDONESIA MASSAGE CHAIR MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 71. JAPAN MASSAGE CHAIR MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 72. JAPAN MASSAGE CHAIR MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 73. JAPAN MASSAGE CHAIR MARKET SIZE, BY END-USER APPLICATION, 2018-2030 (USD MILLION)
• TABLE 74. JAPAN MASSAGE CHAIR MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 75. MALAYSIA MASSAGE CHAIR MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 76. MALAYSIA MASSAGE CHAIR MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 77. MALAYSIA MASSAGE CHAIR MARKET SIZE, BY END-USER APPLICATION, 2018-2030 (USD MILLION)
• TABLE 78. MALAYSIA MASSAGE CHAIR MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 79. PHILIPPINES MASSAGE CHAIR MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 80. PHILIPPINES MASSAGE CHAIR MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 81. PHILIPPINES MASSAGE CHAIR MARKET SIZE, BY END-USER APPLICATION, 2018-2030 (USD MILLION)
• TABLE 82. PHILIPPINES MASSAGE CHAIR MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 83. SINGAPORE MASSAGE CHAIR MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 84. SINGAPORE MASSAGE CHAIR MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 85. SINGAPORE MASSAGE CHAIR MARKET SIZE, BY END-USER APPLICATION, 2018-2030 (USD MILLION)
• TABLE 86. SINGAPORE MASSAGE CHAIR MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 87. SOUTH KOREA MASSAGE CHAIR MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 88. SOUTH KOREA MASSAGE CHAIR MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 89. SOUTH KOREA MASSAGE CHAIR MARKET SIZE, BY END-USER APPLICATION, 2018-2030 (USD MILLION)
• TABLE 90. SOUTH KOREA MASSAGE CHAIR MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 91. TAIWAN MASSAGE CHAIR MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 92. TAIWAN MASSAGE CHAIR MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 93. TAIWAN MASSAGE CHAIR MARKET SIZE, BY END-USER APPLICATION, 2018-2030 (USD MILLION)
• TABLE 94. TAIWAN MASSAGE CHAIR MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 95. THAILAND MASSAGE CHAIR MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 96. THAILAND MASSAGE CHAIR MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 97. THAILAND MASSAGE CHAIR MARKET SIZE, BY END-USER APPLICATION, 2018-2030 (USD MILLION)
• TABLE 98. THAILAND MASSAGE CHAIR MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 99. VIETNAM MASSAGE CHAIR MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 100. VIETNAM MASSAGE CHAIR MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 101. VIETNAM MASSAGE CHAIR MARKET SIZE, BY END-USER APPLICATION, 2018-2030 (USD MILLION)
• TABLE 102. VIETNAM MASSAGE CHAIR MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 103. EUROPE, MIDDLE EAST & AFRICA MASSAGE CHAIR MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 104. EUROPE, MIDDLE EAST & AFRICA MASSAGE CHAIR MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 105. EUROPE, MIDDLE EAST & AFRICA MASSAGE CHAIR MARKET SIZE, BY END-USER APPLICATION, 2018-2030 (USD MILLION)
• TABLE 106. EUROPE, MIDDLE EAST & AFRICA MASSAGE CHAIR MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 107. EUROPE, MIDDLE EAST & AFRICA MASSAGE CHAIR MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 108. DENMARK MASSAGE CHAIR MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 109. DENMARK MASSAGE CHAIR MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 110. DENMARK MASSAGE CHAIR MARKET SIZE, BY END-USER APPLICATION, 2018-2030 (USD MILLION)
• TABLE 111. DENMARK MASSAGE CHAIR MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 112. EGYPT MASSAGE CHAIR MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 113. EGYPT MASSAGE CHAIR MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 114. EGYPT MASSAGE CHAIR MARKET SIZE, BY END-USER APPLICATION, 2018-2030 (USD MILLION)
• TABLE 115. EGYPT MASSAGE CHAIR MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 116. FINLAND MASSAGE CHAIR MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 117. FINLAND MASSAGE CHAIR MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 118. FINLAND MASSAGE CHAIR MARKET SIZE, BY END-USER APPLICATION, 2018-2030 (USD MILLION)
• TABLE 119. FINLAND MASSAGE CHAIR MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 120. FRANCE MASSAGE CHAIR MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 121. FRANCE MASSAGE CHAIR MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 122. FRANCE MASSAGE CHAIR MARKET SIZE, BY END-USER APPLICATION, 2018-2030 (USD MILLION)
• TABLE 123. FRANCE MASSAGE CHAIR MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 124. GERMANY MASSAGE CHAIR MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 125. GERMANY MASSAGE CHAIR MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 126. GERMANY MASSAGE CHAIR MARKET SIZE, BY END-USER APPLICATION, 2018-2030 (USD MILLION)
• TABLE 127. GERMANY MASSAGE CHAIR MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 128. ISRAEL MASSAGE CHAIR MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 129. ISRAEL MASSAGE CHAIR MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 130. ISRAEL MASSAGE CHAIR MARKET SIZE, BY END-USER APPLICATION, 2018-2030 (USD MILLION)
• TABLE 131. ISRAEL MASSAGE CHAIR MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 132. ITALY MASSAGE CHAIR MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 133. ITALY MASSAGE CHAIR MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 134. ITALY MASSAGE CHAIR MARKET SIZE, BY END-USER APPLICATION, 2018-2030 (USD MILLION)
• TABLE 135. ITALY MASSAGE CHAIR MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 136. NETHERLANDS MASSAGE CHAIR MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 137. NETHERLANDS MASSAGE CHAIR MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 138. NETHERLANDS MASSAGE CHAIR MARKET SIZE, BY END-USER APPLICATION, 2018-2030 (USD MILLION)
• TABLE 139. NETHERLANDS MASSAGE CHAIR MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 140. NIGERIA MASSAGE CHAIR MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 141. NIGERIA MASSAGE CHAIR MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 142. NIGERIA MASSAGE CHAIR MARKET SIZE, BY END-USER APPLICATION, 2018-2030 (USD MILLION)
• TABLE 143. NIGERIA MASSAGE CHAIR MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 144. NORWAY MASSAGE CHAIR MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 145. NORWAY MASSAGE CHAIR MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 146. NORWAY MASSAGE CHAIR MARKET SIZE, BY END-USER APPLICATION, 2018-2030 (USD MILLION)
• TABLE 147. NORWAY MASSAGE CHAIR MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 148. POLAND MASSAGE CHAIR MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 149. POLAND MASSAGE CHAIR MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 150. POLAND MASSAGE CHAIR MARKET SIZE, BY END-USER APPLICATION, 2018-2030 (USD MILLION)
• TABLE 151. POLAND MASSAGE CHAIR MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 152. QATAR MASSAGE CHAIR MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 153. QATAR MASSAGE CHAIR MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 154. QATAR MASSAGE CHAIR MARKET SIZE, BY END-USER APPLICATION, 2018-2030 (USD MILLION)
• TABLE 155. QATAR MASSAGE CHAIR MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 156. RUSSIA MASSAGE CHAIR MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 157. RUSSIA MASSAGE CHAIR MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 158. RUSSIA MASSAGE CHAIR MARKET SIZE, BY END-USER APPLICATION, 2018-2030 (USD MILLION)
• TABLE 159. RUSSIA MASSAGE CHAIR MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 160. SAUDI ARABIA MASSAGE CHAIR MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 161. SAUDI ARABIA MASSAGE CHAIR MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 162. SAUDI ARABIA MASSAGE CHAIR MARKET SIZE, BY END-USER APPLICATION, 2018-2030 (USD MILLION)
• TABLE 163. SAUDI ARABIA MASSAGE CHAIR MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 164. SOUTH AFRICA MASSAGE CHAIR MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 165. SOUTH AFRICA MASSAGE CHAIR MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 166. SOUTH AFRICA MASSAGE CHAIR MARKET SIZE, BY END-USER APPLICATION, 2018-2030 (USD MILLION)
• TABLE 167. SOUTH AFRICA MASSAGE CHAIR MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 168. SPAIN MASSAGE CHAIR MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 169. SPAIN MASSAGE CHAIR MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 170. SPAIN MASSAGE CHAIR MARKET SIZE, BY END-USER APPLICATION, 2018-2030 (USD MILLION)
• TABLE 171. SPAIN MASSAGE CHAIR MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 172. SWEDEN MASSAGE CHAIR MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 173. SWEDEN MASSAGE CHAIR MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 174. SWEDEN MASSAGE CHAIR MARKET SIZE, BY END-USER APPLICATION, 2018-2030 (USD MILLION)
• TABLE 175. SWEDEN MASSAGE CHAIR MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 176. SWITZERLAND MASSAGE CHAIR MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 177. SWITZERLAND MASSAGE CHAIR MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 178. SWITZERLAND MASSAGE CHAIR MARKET SIZE, BY END-USER APPLICATION, 2018-2030 (USD MILLION)
• TABLE 179. SWITZERLAND MASSAGE CHAIR MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 180. TURKEY MASSAGE CHAIR MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 181. TURKEY MASSAGE CHAIR MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 182. TURKEY MASSAGE CHAIR MARKET SIZE, BY END-USER APPLICATION, 2018-2030 (USD MILLION)
• TABLE 183. TURKEY MASSAGE CHAIR MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 184. UNITED ARAB EMIRATES MASSAGE CHAIR MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 185. UNITED ARAB EMIRATES MASSAGE CHAIR MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 186. UNITED ARAB EMIRATES MASSAGE CHAIR MARKET SIZE, BY END-USER APPLICATION, 2018-2030 (USD MILLION)
• TABLE 187. UNITED ARAB EMIRATES MASSAGE CHAIR MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 188. UNITED KINGDOM MASSAGE CHAIR MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 189. UNITED KINGDOM MASSAGE CHAIR MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 190. UNITED KINGDOM MASSAGE CHAIR MARKET SIZE, BY END-USER APPLICATION, 2018-2030 (USD MILLION)
• TABLE 191. UNITED KINGDOM MASSAGE CHAIR MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 192. MASSAGE CHAIR MARKET SHARE, BY KEY PLAYER, 2023
• TABLE 193. MASSAGE CHAIR MARKET, FPNV POSITIONING MATRIX, 2023

The Massage Chair Market was valued at USD 6.06 billion in 2023, expected to reach USD 6.48 billion in 2024, and is projected to grow at a CAGR of 7.34%, to USD 9.96 billion by 2030.

The massage chair market is a rapidly evolving segment within the wellness and home furnishing industries, characterized by the integration of advanced technologies like AI and robotics to enhance user experience. The necessity of massage chairs stems from the growing consumer inclination towards stress management, health, and well-being, especially in fast-paced urban lifestyles. These chairs are widely applied in residential settings for personal use, as well as commercial environments such as spas, hotels, and wellness centers, making the end-use scope diverse and expansive. Key growth factors influencing the market include increasing disposable incomes, growing awareness about health benefits associated with massage therapy, and technological advancements leading to more effective and affordable products. The rising geriatric population globally also significantly fuels demand, as massage chairs provide therapeutic relief from age-related ailments. Nevertheless, high costs and maintenance of advanced models, coupled with lack of awareness in developing regions, present notable challenges. Furthermore, increasing competition from alternative therapies and wellness products poses potential limitations to market penetration. Potential opportunities lie in expanding product accessibility through e-commerce, tailoring offerings to meet regional consumer preferences, and developing cost-effective models without compromising on technology. Innovations could focus on enhancing the realism of massage experiences, integrating smart health-tracking features, and promoting environmental sustainability through renewable materials. The market, now in a phase of growth and innovation, encourages companies to invest in R&D to remain competitive. Businesses should focus on strategic partnerships and collaborations to leverage new market opportunities. The industry landscape demands a flexible approach to adapt to rapidly shifting consumer demands and emerging technologies, with an emphasis on creating a distinct value proposition that integrates health benefits with luxury and convenience in the consumer's daily life.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Massage Chair Market

The Massage Chair Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Rising awareness about the health benefits associated with stress reduction, improved blood circulation, and relief from muscle pain as massage therapy
  • Increasing prevalence of chronic back problems, often exacerbated by sedentary lifestyles and poor posture
  • Growing consumer demand for convenience and personalized wellness solutions
• Market Restraints
  • Professional massage services offering more personalized and effective treatment
• Market Opportunities
  • Incorporating AI and algorithms to simulate human touch massage techniques or integrating health monitoring features
• Market Challenges
  • High cost and complexity in installation of massage chairs

Porter's Five Forces: A Strategic Tool for Navigating the Massage Chair Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Massage Chair Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Massage Chair Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Massage Chair Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Massage Chair Market

A detailed market share analysis in the Massage Chair Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Massage Chair Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Massage Chair Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Massage Chair Market

A strategic analysis of the Massage Chair Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Massage Chair Market, highlighting leading vendors and their innovative profiles. These include AJX.INC, ARG Health Care., Bhanusaliwellness, Bodyfitchairs Pvt ltd, Bodyfriend, Inc., Daito Electric Machine Industry Co., Ltd., Family Inada Co., Ltd., Fujiiryoki, GUANGZHOU ZHIXIN ELECTRONIC TECHNOLOGY CO.,LTD, Infinite Creative Enterprises, Inc., Interactive Health, Inc., JSB Healthcare, Luraco Technologies, Ogawa World USA, Osaki Massage Chair., OSIMINDIA PVT LTD, OTO Wellness, Panasonic Holdings Corporation, Robocura Wellness, RoboTouch., ROTAI, Shanghai Rongtai Health Technology Co., Ltd., and StarAndDaisy.

Market Segmentation & Coverage

This research report categorizes the Massage Chair Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Product, market is studied across Full Body Massage Chairs, Heated Massage Chairs, Inversion Massage Chairs, Targeted Massage Chairs, and Zero Gravity Massage Chairs.
• Based on Offering, market is studied across Conventional, Recliner, Recliner(with Massage Chair), and Robotic.
• Based on End-User Application, market is studied across Commercial and Residential.
• Based on Distribution, market is studied across Offline and Online.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Rising awareness about the health benefits associated with stress reduction, improved blood circulation, and relief from muscle pain as massage therapy
    • 5.1.1.2. Increasing prevalence of chronic back problems, often exacerbated by sedentary lifestyles and poor posture
    • 5.1.1.3. Growing consumer demand for convenience and personalized wellness solutions
  • 5.1.2. Restraints
    • 5.1.2.1. Professional massage services offering more personalized and effective treatment
  • 5.1.3. Opportunities
    • 5.1.3.1. Incorporating AI and algorithms to simulate human touch massage techniques or integrating health monitoring features
  • 5.1.4. Challenges
    • 5.1.4.1. High cost and complexity in installation of massage chairs
• 5.2. Market Segmentation Analysis
  • 5.2.1. Product: Growing preference for full body massage chairs due to their smooth muscle relief offering and versatility
  • 5.2.2. End-User Application: Growing adoption of massage chair in commercial setting due to their various benefits associated with massage therapy
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Massage Chair Market, by Product

• 6.1. Introduction
• 6.2. Full Body Massage Chairs
• 6.3. Heated Massage Chairs
• 6.4. Inversion Massage Chairs
• 6.5. Targeted Massage Chairs
• 6.6. Zero Gravity Massage Chairs

7. Massage Chair Market, by Offering

• 7.1. Introduction
• 7.2. Conventional
• 7.3. Recliner
• 7.4. Recliner(with Massage Chair)
• 7.5. Robotic

8. Massage Chair Market, by End-User Application

• 8.1. Introduction
• 8.2. Commercial
• 8.3. Residential

9. Massage Chair Market, by Distribution

• 9.1. Introduction
• 9.2. Offline
• 9.3. Online

10. Americas Massage Chair Market

• 10.1. Introduction
• 10.2. Argentina
• 10.3. Brazil
• 10.4. Canada
• 10.5. Mexico
• 10.6. United States

11. Asia-Pacific Massage Chair Market

• 11.1. Introduction
• 11.2. Australia
• 11.3. China
• 11.4. India
• 11.5. Indonesia
• 11.6. Japan
• 11.7. Malaysia
• 11.8. Philippines
• 11.9. Singapore
• 11.10. South Korea
• 11.11. Taiwan
• 11.12. Thailand
• 11.13. Vietnam

12. Europe, Middle East & Africa Massage Chair Market

• 12.1. Introduction
• 12.2. Denmark
• 12.3. Egypt
• 12.4. Finland
• 12.5. France
• 12.6. Germany
• 12.7. Israel
• 12.8. Italy
• 12.9. Netherlands
• 12.10. Nigeria
• 12.11. Norway
• 12.12. Poland
• 12.13. Qatar
• 12.14. Russia
• 12.15. Saudi Arabia
• 12.16. South Africa
• 12.17. Spain
• 12.18. Sweden
• 12.19. Switzerland
• 12.20. Turkey
• 12.21. United Arab Emirates
• 12.22. United Kingdom

13. Competitive Landscape

• 13.1. Market Share Analysis, 2023
• 13.2. FPNV Positioning Matrix, 2023
• 13.3. Competitive Scenario Analysis
  • 13.3.1. Revolutionary Advancements in Massage Technology With The Introduction of the Cozzia Quantum Massage Chair
  • 13.3.2. OSIM uDeluxe Max Pioneers Comfort and Personalized Wellness Solutions
  • 13.3.3. PowerMax Unveils Breakthrough in Wellness with Advanced Full-Body Massage Chairs
• 13.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. AJX.INC
• 2. ARG Health Care.
• 3. Bhanusaliwellness
• 4. Bodyfitchairs Pvt ltd
• 5. Bodyfriend, Inc.
• 6. Daito Electric Machine Industry Co., Ltd.
• 7. Family Inada Co., Ltd.
• 8. Fujiiryoki
• 9. GUANGZHOU ZHIXIN ELECTRONIC TECHNOLOGY CO.,LTD
• 10. Infinite Creative Enterprises, Inc.
• 11. Interactive Health, Inc.
• 12. JSB Healthcare
• 13. Luraco Technologies
• 14. Ogawa World USA
• 15. Osaki Massage Chair.
• 16. OSIMINDIA PVT LTD
• 17. OTO Wellness
• 18. Panasonic Holdings Corporation
• 19. Robocura Wellness
• 20. RoboTouch.
• 21. ROTAI
• 22. Shanghai Rongtai Health Technology Co., Ltd.
• 23. StarAndDaisy