IPTV市場レポート：2030年までの動向、予測、競合分析

IPTVの動向と予測

世界のIPTV市場は、2024年から2030年までのCAGR 18.0%で、2030年までに推定1,281億米ドルに達すると予想されています。この市場の主な促進要因は、ビデオオンデマンドサービスの人気の高まりと高画質チャンネルへの欲求の高まり、インターネットビデオ広告の急増、インターネットへのアクセスの増加です。世界のIPTV市場の将来は、広告とマーケティング、メディアとエンターテイメント、ゲーム、オンラインストア、電気通信とIT、ヘルスケアと医療市場での機会があり、有望に見えます。

IPTV市場に関する洞察

ハードウェアセグメントが予測期間中に最も高い成長を遂げると予想しています。

この市場内では、メディアとエンターテインメントが引き続き最大のセグメントとなるでしょう。

北米は、予測期間中に最高の成長を遂げると予想されます。

よくある質問

Q.1 IPTVの市場規模は？

A1.世界のIPTV市場は、2030年までに推定1,281億米ドルに達すると予想されています。

Q.2 IPTV市場の成長予測は？

A2.世界のIPTV市場は、2024年から2030年にかけて18.0%のCAGRで成長すると予想されています。

Q.3 IPTV市場の成長に影響を与える主な要因は？

A3.この市場の主な促進要因は、ビデオオンデマンドサービスの人気の高まりと高解像度チャンネルへの欲求の高まり、インターネットビデオ広告の急増、インターネットへのアクセスの増加です。

Q4.市場の主要セグメントは？

A4. IPTV市場の将来は、広告とマーケティング、メディアとエンターテイメント、ゲーム、オンラインストア、通信とIT、ヘルスケアと医療の市場での機会があり、有望に見えます。

Q5.市場の主要企業は？

A5.主要なIPTV会社の一部は次のとおりです。

• Verizon Communications
• Broadcom
• Akamai Technologies
• Deutsche Telekom
• TRIPLEPLAY SERVICES
• Huawei Technologies
• AT&T
• Ericsson
• Airtel India
• Cisco Systems

Q6.今後、最大となる市場セグメントは？

A6.ハードウェアセグメントが予測期間中に最も高い成長を遂げると予想しています。

Q7.市場において、今後5年間に最大になると予想される地域は？

A7.北米は、予測期間中に最高の成長を遂げると予想されます。

Q8.レポートのカスタマイズは可能か？

A8.はい、Lucintelは追加費用なしで10%のカスタマイズを提供します。

目次

第1章 エグゼクティブサマリー

第2章 世界のIPTV市場：市場力学

• イントロダクション、背景、分類
• サプライチェーン
• 業界の促進要因と課題

第3章 市場動向と予測分析（2018年～2030年）

• マクロ経済動向（2018年～2023年）と予測（2024年～2030年）
• 世界のIPTV市場動向（2018年～2023年）と予測（2024年～2030年）
• 世界のIPTV市場：コンポーネント別
  • ハードウェア
  • サービス
  • ソフトウェア
• 世界のIPTV市場：デバイスタイプ別
  • スマートフォンとタブレット
  • スマートテレビ
  • デスクトップとラップトップ
• 世界のIPTV市場：用途別
  • リニアテレビ
  • ノンリニアテレビ
• 世界のIPTV市場：最終用途産業別
  • 広告とマーケティング
  • メディアとエンターテイメント
  • ゲーム
  • オンラインストア
  • 通信とIT
  • ヘルスケアと医療
  • その他（教育および製造）

第4章 市場動向と予測分析：地域別（2018年～2030年）

• 世界のIPTV市場：地域別
• 北米
• 欧州
• アジア太平洋
• その他地域

第5章 競合の分析

• 製品ポートフォリオ分析
• 運用上の統合
• ポーターのファイブフォース分析

第6章 成長機会と戦略分析

• 成長機会分析
  • コンポーネント別
  • デバイスタイプ別
  • 用途別
  • 最終用途産業別
  • 地域別
• 世界のIPTV市場における新たな動向
• 戦略的分析
  • 新製品の開発
  • 世界のIPTV市場の能力拡大
  • 世界のIPTV市場における合併、買収、合弁事業
  • 認証とライセンシング

第7章 有力企業の企業プロファイル

• Verizon Communications
• Broadcom
• Akamai Technologies
• Deutsche Telekom
• TRIPLEPLAY SERVICES
• Huawei Technologies
• AT&T
• Ericsson
• Airtel India
• Cisco Systems

IPTV Trends and Forecast

The future of the global IPTV market looks promising with opportunities in the advertising and marketing, media and entertainment, gaming, online stores, telecom and IT, and healthcare and medical markets. The global IPTV market is expected to reach an estimated $128.1 billion by 2030 with a CAGR of 18.0% from 2024 to 2030. The major drivers for this market are increasing popularity of video-on-demand services and the rising desire for high-definition channels, upsurge in internet video advertising ,and escalating access to the internet.

A more than 150-page report is developed to help in your business decisions.

IPTV by Segment

The study includes a forecast for the global IPTV by component, device type, application, end use industry, and region.

IPTV Market by Component [Shipment Analysis by Value from 2018 to 2030]:

• Hardware
• Services
• Software

IPTV Market by Device Type [Shipment Analysis by Value from 2018 to 2030]:

• Smartphones and Tablets
• Smart TVs
• Desktops and Laptops

IPTV Market by Application [Shipment Analysis by Value from 2018 to 2030]:

• Linear Television
• Non-Linear Television

IPTV Market by End Use Industry [Shipment Analysis by Value from 2018 to 2030]:

• Advertising and Marketing
• Media and Entertainment
• Gaming
• Online Stores
• Telecom and IT
• Healthcare and Medical
• Other Verticals (Education and Manufacturing).

IPTV Market by Region [Shipment Analysis by Value from 2018 to 2030]:

• North America
• Europe
• Asia Pacific
• The Rest of the World

List of IPTV Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. With these strategies IPTV companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the IPTV companies profiled in this report include-

• Verizon Communications
• Broadcom
• Akamai Technologies
• Deutsche Telekom
• Tripleplay Services
• Huawei Technologies
• At&T
• Ericsson
• Airtel India
• Cisco Systems

IPTV Market Insights

Lucintel forecasts that hardware is expected to witness highest growth over the forecast period.

Within this market, media and entertainment will remain the largest segment.

North America is expected to witness highest growth over the forecast period.

Features of the Global IPTV Market

Market Size Estimates: IPTV market size estimation in terms of value ($B).

Trend and Forecast Analysis: Market trends (2018 to 2023) and forecast (2024 to 2030) by various segments and regions.

Segmentation Analysis: IPTV market by various segments, such as by component, device type, application, end use industry and region in terms of($B).

Regional Analysis: IPTV Market breakdown by North America, Europe, Asia Pacific, and Rest of the World.

Growth Opportunities: Analysis of growth opportunities in different , component, device type, application, end use industry, and regions for the IPTV market.

Strategic Analysis: This includes M&A, new product development, and competitive landscape of the IPTV market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

FAQ

Q.1 What is the IPTV market size?

Answer: The global IPTV market is expected to reach an estimated $128.1 billion by 2030.

Q.2 What is the growth forecast for IPTV market?

Answer: The global IPTV market is expected to grow with a cagr of 18.0% from 2024 to 2030.

Q.3 What are the major drivers influencing the growth of the IPTV market?

Answer: The major drivers for this market are increasing popularity of video-on-demand services and the rising desire for high-definition channels, upsurge in internet video advertising, and escalating access to the internet .

Q4. What are the major segments for IPTV market?

Answer: The future of the IPTV market looks promising with opportunities in the advertising and marketing, media and entertainment, gaming, online stores, telecom and IT, and healthcare and medical markets.

Q5. Who are the key IPTV market companies?

Answer: Some of the key IPTV companies are as follows.

• Verizon Communications
• Broadcom
• Akamai Technologies
• Deutsche Telekom
• TRIPLEPLAY SERVICES
• Huawei Technologies
• AT&T
• Ericsson
• Airtel India
• Cisco Systems

Q6. Which IPTV market segment will be the largest in future?

Answer: Lucintel forecasts that hardware is expected to witness highest growth over the forecast period.

Q7. In IPTV market, which region is expected to be the largest in next 5 years?

Answer: North America is expected to witness highest growth over the forecast period.

Q.8 Do we receive customization in this report?

Answer: Yes, Lucintel provides 10% customization without any additional cost.

This report answers following 11 key questions:

• Q.1. What are some of the most promising, high-growth opportunities for the IPTV market by component (hardware, services, and software), device type (smartphones and tablets, smart TVs, and desktops and laptops), application (linear television and non-linear television), end use industry (advertising and marketing, media and entertainment, gaming, online stores, telecom and IT, healthcare and medical, and other verticals (education and manufacturing)), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
• Q.2. Which segments will grow at a faster pace and why?
• Q.3. Which region will grow at a faster pace and why?
• Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
• Q.5. What are the business risks and competitive threats in this market?
• Q.6. What are the emerging trends in this market and the reasons behind them?
• Q.7. What are some of the changing demands of customers in the market?
• Q.8. What are the new developments in the market? Which companies are leading these developments?
• Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
• Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
• Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?

Table of Contents

1. Executive Summary

2. Global IPTV Market : Market Dynamics

• 2.1: Introduction, Background, and Classifications
• 2.2: Supply Chain
• 2.3: Industry Drivers and Challenges

3. Market Trends and Forecast Analysis from 2018 to 2030

• 3.1. Macroeconomic Trends (2018-2023) and Forecast (2024-2030)
• 3.2. Global IPTV Market Trends (2018-2023) and Forecast (2024-2030)
• 3.3: Global IPTV Market by Component
  • 3.3.1: Hardware
  • 3.3.2: Services
  • 3.3.3: Software
• 3.4: Global IPTV Market by Device Type
  • 3.4.1: Smartphones and Tablets
  • 3.4.2: Smart TVs
  • 3.4.3: Desktops and Laptops
• 3.5: Global IPTV Market by Application
  • 3.5.1: Linear Television
  • 3.5.2: Non-Linear Television
• 3.6: Global IPTV Market by End Use Industry
  • 3.6.1: Advertising and Marketing
  • 3.6.2: Media and Entertainment
  • 3.6.3: Gaming
  • 3.6.4: Online Stores
  • 3.6.5: Telecom and IT
  • 3.6.6: Healthcare and Medical
  • 3.6.7: Other Verticals (Education and Manufacturing).

4. Market Trends and Forecast Analysis by Region from 2018 to 2030

• 4.1: Global IPTV Market by Region
• 4.2: North American IPTV Market
  • 4.2.2: North American IPTV Market by End Use Industry: Advertising and marketing, Media and entertainment, Gaming, Online stores, Telecom and IT,Healthcare and medical, and Other Verticals (education and manufacturing)
• 4.3: European IPTV Market
  • 4.3.1: European IPTV Market by Component: Hardware, Services, and Software
  • 4.3.2: European IPTV Market by End Use Industry: Advertising and marketing, Media and entertainment, Gaming, Online stores, Telecom and IT,Healthcare and medical, and Other Verticals (education and manufacturing)
• 4.4: APAC IPTV Market
  • 4.4.1: APAC IPTV Market by Component: Hardware, Services, and Software
  • 4.4.2: APAC IPTV Market by End Use Industry: Advertising and marketing, Media and entertainment, Gaming, Online stores, Telecom and IT,Healthcare and medical, and Other Verticals (education and manufacturing)
• 4.5: ROW IPTV Market
  • 4.5.1: ROW IPTV Market by Component: Hardware, Services, and Software
  • 4.5.2: ROW IPTV Market by End Use Industry: Advertising and marketing, Media and entertainment, Gaming, Online stores, Telecom and IT,Healthcare and medical, and Other Verticals (education and manufacturing)

5. Competitor Analysis

• 5.1: Product Portfolio Analysis
• 5.2: Operational Integration
• 5.3: Porter's Five Forces Analysis

6. Growth Opportunities and Strategic Analysis

• 6.1: Growth Opportunity Analysis
  • 6.1.1: Growth Opportunities for the Global IPTV Market by Component
  • 6.1.2: Growth Opportunities for the Global IPTV Market by Device Type
  • 6.1.3: Growth Opportunities for the Global IPTV Market by Application
  • 6.1.4: Growth Opportunities for the Global IPTV Market by End Use Industry
  • 6.1.5: Growth Opportunities for the Global IPTV Market by Region
• 6.2: Emerging Trends in the Global IPTV Market
• 6.3: Strategic Analysis
  • 6.3.1: New Product Development
  • 6.3.2: Capacity Expansion of the Global IPTV Market
  • 6.3.3: Mergers, Acquisitions, and Joint Ventures in the Global IPTV Market
  • 6.3.4: Certification and Licensing

7. Company Profiles of Leading Players

• 7.1: Verizon Communications
• 7.2: Broadcom
• 7.3: Akamai Technologies
• 7.4: Deutsche Telekom
• 7.5: TRIPLEPLAY SERVICES
• 7.6: Huawei Technologies
• 7.7: AT&T
• 7.8: Ericsson
• 7.9: Airtel India
• 7.10: Cisco Systems