オンラインポーカー市場レポート：2030年までの動向、予測、競合分析

オンラインポーカーの動向と予測

世界のオンラインポーカー市場の将来は、ギャンブル愛好家、手軽なポーカー愛好家、そして社会的な高揚感のある分野にチャンスがあり、有望であると思われます。世界のオンラインポーカー市場は、2024年から2030年までのCAGRが11.5%で、2030年までに推定1,938億米ドルに達すると予想されています。この市場の主な促進要因は、インターネットの普及率とスマートフォンの利用率の増加、そしてポーカーゲームの人気の高まりです。

• Lucintelの予測によると、デバイスカテゴリーでは、スマートフォンが予測期間中に最も高い成長を遂げる見込みです。これは、モバイルフレンドリーなポーカーゲームやサービスへの嗜好が高まり、世界中のプレーヤーが簡単にアクセスでき、参加しやすく、利便性が高いためです。
• エンドユースカテゴリの中では、ギャンブル愛好家が、使いやすく、魅力的な賞品やプロモーションを提供する一流のゲームに注目するようになっているため、予測期間中に最も高い成長が見込まれます。
• 地域別では、欧州が予測期間中に最も高い成長を遂げると予想されます。

オンラインポーカー市場の戦略的成長機会

オンラインポーカー市場には、多様なアプリケーションにまたがるいくつかの戦略的成長機会が存在します。主な5つの機会は以下の通り：

• 新市場への拡大：新市場への進出：オンラインポーカーの利用が著しく増加している新興市場への進出が成長機会となります。これにより、新たなプレイヤー層を確保し、デジタルインフラが発展している国々での市場シェアを大幅に伸ばすことができます。
• モバイル体験の向上：モバイルプラットフォームの開発への投資は重要な成長機会となります。オペレーターが最適化された機能豊富なモバイル体験を提供している国では、スマートフォンやタブレットでプレイし始めたユーザーを含め、より多くのユーザーを獲得できる可能性があります。
• 先端技術の統合：AI、ブロックチェーン、VRとゲームプラットフォームとの統合といった技術の進歩は、まったく新しい可能性を切り開くと思われます。これらのテクノロジーは、パーソナライズされたゲームプレイを提供し、セキュリティを強化し、これまで利用できなかった仮想環境を作り出すことで、他とは差別化されたニッチな分野の創造を可能にします。
• パートナーシップとスポンサーシップ：スポーツリーグ、インフルエンサー、メディアなどとのパートナーシップは、ブランドの知名度を上げ、新しいプレイヤーを惹きつけるのに役立ちます。主要なポーカートーナメントやイベントのスポンサーになることで、オンラインポーカーへの関心を高め、参加者を増やすことができます。
• ゲーミフィケーション：ゲーミフィケーションには、リワード、アチーブメント、その他のインタラクティブな課題が含まれ、プレイヤーを引き留め、より多くのプレイを促すことができます。これにより、プレイヤーはゲームをより楽しめるようになり、長期的にはブランドロイヤリティを育むことができます。

オンラインポーカーの未来は、イノベーションによる成長、新たな市場への参入、そしてより多くの人々の参加によって形作られます。

オンラインポーカー市場促進要因・課題

技術的、経済的、規制的な要因がオンラインポーカー市場を牽引しています。主な促進要因と課題は以下の通り：

オンラインポーカー市場を牽引する要因は以下の通り：

• 技術の進歩：技術の進歩：技術の進歩はゲームの質を向上させる。これらの進歩は、ゲームの質を向上させ、ユーザーエクスペリエンスを高めることで、オンラインポーカー市場を急成長させる。AI、ブロックチェーン、モバイルプラットフォームの革新はゲームプレイを向上させ、より多くのユーザーが安全にプレイできるようになった。

その結果、世界のインターネット普及率の上昇に影響され、オンラインポーカーがより多くの人々に広がっています。高速インターネットアクセスが増加するにつれ、プレイヤー数も増加し、より多くの市場機会が生まれます。

• 規制の変化：世界各地で進む規制の枠組みは、オンラインポーカーを合法的に運営する機会を増やしています。ライセンシングによる明確な規制は、合法性と消費者の信頼を高め、市場の成長を促進します。
• モバイルゲームの成長：主な原動力の一つはモバイルゲームの台頭です。ポーカーをプレイするためにモバイルデバイスを使用するプレイヤーが増えるにつれ、オペレーターは利用者を拡大し、ユーザーエンゲージメントを高める絶好の機会を得ています。
• 新しい合法市場への拡大：オンラインポーカー市場が新しい管轄区域にさらに拡大することで、さらなる成長機会が生まれます。拡大することでプレイヤー数が増え、市場規模も拡大するため、運営者にとってはより大きな収益の可能性が生まれます。

オンラインポーカー市場における課題は以下の通り：

• 規制の不確実性：様々な管轄区域で異なる法律が存在するため、規制の不確実性が存在します。異なる規制はコンプライアンスを難しくし、市場参入を阻害する可能性があります。
• 不正行為とセキュリティへの懸念：不正とセキュリティの問題は依然として大きな課題です。オンラインポーカープラットフォームの健全性を守り、プレイヤーの信頼を維持するためには、強固なセキュリティ対策と不正検知システムの確保が不可欠です。
• 市場の飽和：オンラインポーカー市場は競争が激化しており、多くのオペレーターが市場シェアを争っています。このような飽和状態は、顧客獲得コストを増加させ、オペレーターの収益性を圧迫します。

これらの市場促進要因・課題は全てオンラインポーカー市場に影響を与え、その成長軌道を形成し、利害関係者の戦略的意思決定に影響を与えます。

目次

第1章 エグゼクティブサマリー

第2章 世界のオンラインポーカー市場：市場力学

• イントロダクション、背景、分類
• サプライチェーン
• 業界の促進要因と課題

第3章 2018年から2030年までの市場動向と予測分析

• マクロ経済動向（2018～2023年）と予測（2024～2030年）
• 世界のオンラインポーカー市場の動向（2018～2023年）と予測（2024～2030年）
• 世界のオンラインポーカー市場、デバイス別
  • パソコン/ラップトップ
  • スマートフォン
  • その他
• 世界のオンラインポーカー市場、ゲーム別
  • テキサスホールデムポーカー
  • オマハ
  • 7カードスタッド
  • 5カードオマハ
  • その他
• 世界のオンラインポーカー市場、最終用途別
  • ギャンブル愛好家
  • 素人
  • 社交的で活発

第4章 2018年から2030年までの地域別市場動向と予測分析

• 地域別のオンラインポーカー市場
• 北米のオンラインポーカー市場
• 欧州のオンラインポーカー市場
• アジア太平洋のオンラインポーカー市場
• その他地域のオンラインポーカー市場

第5章 競合分析

• 製品ポートフォリオ分析
• 運用統合
• ポーターのファイブフォース分析

第6章 成長機会と戦略分析

• 成長機会分析
  • デバイス別の世界のオンラインポーカー市場の成長機会
  • ゲーム別の世界のオンラインポーカー市場の成長機会
  • 最終用途別の世界のオンラインポーカー市場の成長機会
  • 地域別の世界のオンラインポーカー市場の成長機会
• 世界のオンラインポーカー市場の新たな動向
• 戦略分析
  • 新製品開発
  • 世界のオンラインポーカー市場のキャパシティ拡大
  • 世界のオンラインポーカー市場における合併、買収、合弁事業
  • 認証とライセンシング

第7章 主要企業の企業プロファイル

• Tencent
• Partypoker
• Baazi Games
• Bovada
• PokerStars
• American Cardroom
• Ignition
• Pocket52
• Arkadium
• Delta

Online Poker Trends and Forecast

The future of the global online poker market looks promising with opportunities in the gambling enthusiast, dabbler, and social exuberant sectors. The global online poker market is expected to reach an estimated $193.8 billion by 2030 with a CAGR of 11.5% from 2024 to 2030. The major drivers for this market are the increasing internet penetration and smartphone usage, and the growing popularity of poker games.

• Lucintel forecasts that, within the device category, the smartphone is expected to witness the highest growth over the forecast period due to a growing preference for mobile-friendly poker games and services as its easy accessibility, engagement, and convenience for players worldwide.
• Within the end-use category, gambling enthusiast is expected to witness the highest growth over the forecast period due to their growing focus on top-notch games that are easy to use and provide fascinating prizes and promotions.
• In terms of regions, Europe is expected to witness the highest growth over the forecast period.

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Emerging Trends in the Online Poker Market

The online poker market is undergoing a metamorphosis, with several emerging trends that are changing the face of the industry. The following are five major trends:

• Integration of AI and Machine Learning: AI and machine learning are transforming online poker. These technologies are improving game algorithms and providing insights into players. They are being used to create personalized gaming experiences, improve fraud detection, and offer enhanced strategic insights that help players improve their game and operators manage their business more efficiently.
• Growth of Mobile Poker: The increasing use of mobile platforms for online poker is making it more accessible and convenient for players. With improved application interfaces and gameplay features, mobile poker is attracting wider interest, enabling players to play anytime and anywhere.
• Rise of Cryptocurrency and Blockchain: With the rise of online poker transactions, cryptocurrencies like Bitcoin and Ethereum have gained popularity due to their speed and security. Blockchain technology is also being explored for its potential to enhance transparency and fairness in online poker games.
• Live Dealer Poker Games: The introduction of live dealers into online poker games combines the atmosphere of a traditional casino with digital convenience. Players can interact with the live dealer and other participants in real time, making the gaming experience more vivid and interactive.
• Regulatory Developments and Market Expansion: The market is growing with a focus on further legalization and regulation of online poker in many jurisdictions. Recent changes in the regulatory environment have opened more opportunities for both operators and players, fostering a stronger and more diverse global poker community.

Together, these trends are improving the online poker environment by enhancing accessibility, security, and entertainment value for players worldwide.

Recent Developments in the Online Poker Market

Recent developments in the online poker market have been impressive, ranging from changes in regulatory regimes to continuous technological innovations. The following is an overview of five key developments:

• Expansion of Legal Markets: The increase in the number of legal online poker markets, such as Michigan and New Jersey, has been accompanied by larger player pools and more game options. Interstate agreements ensure greater liquidity for the games, thus attracting more players.
• Technological Advancement: Advanced security, superior interfaces, and more sophisticated game algorithms are some of the areas where technological advancements have been continuously improving online poker sites. These improvements promise players a smoother and more enjoyable experience.
• Mobile Gaming Growth: The growing number of people using mobile devices to play games is a significant trend. In this respect, all online poker websites are redesigning their applications to be suitable for use on both smartphones and tablets. As a result, poker has become more accessible and convenient, attracting more players.
• Integration of Cryptocurrencies: Online poker sites have recently begun integrating cryptocurrencies into their transaction methods. Cryptocurrencies offer faster transactions and enhanced security, attracting tech-savvy players and expanding payment options.
• Increased Regulation and Compliance: Stricter regulatory frameworks have been established worldwide to create legitimacy for online poker and make it safer. Increased regulation brings standardization to practices and fosters greater player trust within the ecosystem.

These improvements are reshaping the online poker market by making it more accessible, secure, and enjoyable for players.

Strategic Growth Opportunities for Online Poker Market

There will be several strategic growth opportunities across diverse applications in the online poker market. Five key opportunities are as follows:

• Expanding into New Markets: There will be growth opportunities for expansion into emerging markets where the use of online poker is increasing significantly. This will secure new player segments and considerably increase market share in countries with developing digital infrastructures.
• Improved Mobile Experiences: Investment in developing mobile platforms presents a key growth opportunity. In countries where operators offer an optimized and feature-rich mobile experience, there is potential to capture more users, including those who are starting to play using smartphones and tablets.
• Advanced Technologies Integration: Technological advancements, such as the integration of AI, blockchain, and VR with gaming platforms, will open up entirely new possibilities. These technologies offer personalized gameplay, enhance security, and create virtual environments that were previously unavailable, thereby allowing the creation of a niche that differentiates it from others.
• Partnerships and Sponsorships: Partnerships, including those with sports leagues, influencers, and media, will help raise brand visibility and attract new players. Major poker tournaments and events can be sponsored to increase interest and engagement with online poker.
• Gamification: Gamification includes rewards, achievements, and other interactive challenges that can be used to retain players and encourage them to play more. This makes the game more entertaining for players and fosters brand loyalty in the long run.

The future of online poker is being shaped through innovation-driven growth, reaching new markets, and engaging a wider audience.

Online Poker Market Driver and Challenges

Several technological, economic, and regulatory factors drive the online poker market. The major drivers and challenges identified are as follows:

The factors responsible for driving the online poker market include:

• Technological Advancements: Advancing technology improves the quality of games. These advances enhance the user experience and fast-track the online poker market by improving game quality and enhancing user experiences. Innovations in AI, blockchain, and mobile platforms improve gameplay, allowing more users to play securely.

This, in turn, has influenced the rise of internet penetration worldwide, thus extending online poker to more people. As high-speed internet access increases, so does the number of players, creating more market opportunities.

• Regulatory Changes: Progressive regulatory frameworks in different parts of the world provide more opportunities to legally operate online poker. Clear regulations with licensing foster market growth by enhancing legitimacy and consumer trust.
• The Growth of Mobile Gaming: One of the main driving forces is the rise of mobile gaming. As more players use mobile devices to play poker, operators have a great opportunity to expand their audience and boost user engagement.
• Expansion into New Legal Markets: Further expansion of online poker markets into new jurisdictions creates more growth opportunities. Expansion increases player pools and market size, thus offering more revenue potential for operators.

Challenges in the online poker market include:

• Regulatory Uncertainty: Regulatory uncertainty exists due to different laws in various jurisdictions. Different regulations may create difficulties in compliance and inhibit market access, affecting operators' ability to expand and operate seamlessly.
• Fraud and Security Concerns: Fraud and security issues remain major challenges. Ensuring robust security measures and fraud detection systems is essential for maintaining player trust and protecting the integrity of online poker platforms.
• Market Saturation: The online poker market is becoming increasingly competitive, with a large number of operators vying for market share. Such saturation will increase the cost of customer acquisition and put pressure on profitability for operators.

All these drivers and challenges together influence the online poker market, shaping its growth trajectory and influencing the strategic decisions of stakeholders.

List of Online Poker Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. Though these strategies online poker companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the online poker companies profiled in this report include-

• Tencent
• Partypoker
• Baazi Games
• Bovada
• PokerStars
• American Cardroom
• Ignition
• Pocket52
• Arkadium
• Delta

Online Poker by Segment

The study includes a forecast for the global online poker by device, game, end use, and region.

Online Poker Market by Device [Analysis by Value from 2018 to 2030]:

• PC/Laptop
• Smartphone
• Others

Online Poker Market by Game [Analysis by Value from 2018 to 2030]:

• Texas Hold'em Poker
• Omaha
• 7-Card Stud
• 5 Card Omaha
• Others

Online Poker Market by End Use [Analysis by Value from 2018 to 2030]:

• Gambling Enthusiast
• Dabblers
• Social Exuberant

Online Poker Market by Region [Analysis by Value from 2018 to 2030]:

• North America
• Europe
• Asia Pacific
• The Rest of the World

Country Wise Outlook for the Online Poker Market

The market for online poker has undergone many changes in the last few years. The factors that have driven these changes include evolving legislation, rapid development, and shifting consumer behavior. The following section highlights recent developments in key regions:

• United States: In recent years, legislative changes have expanded the range of legal online poker options in various states, such as Michigan and New Jersey. Multi-state agreements have increased player pools and continue to improve game variety and liquidity. Furthermore, technology has enhanced the gaming experience, with more advanced security features and player analytics being integrated into platforms.
• China: Online poker has been largely restricted on the mainland due to tight regulations. However, in Hong Kong and Macau, where the rules are relatively lax, the market is growing. Cross-border poker tournaments and digital platforms catering to Chinese players have gained increasing popularity despite regulatory challenges.
• Germany: The growth of online poker in Germany can be traced back to the Interstate Treaty on Gambling, which established a harmonized regulatory regime across states. This has created more stability for online poker operators and players within the legal framework, leading to increased market participation and innovative offerings.
• India: The Indian online poker market is rapidly emerging, driven by increasing internet use and growing acceptance of online gaming. Recent legal developments-particularly the regulated online poker framework in the state of Nagaland-are providing a clearer regulatory path, encouraging more investment and innovation in the sector.
• Japan: Online poker in Japan faces several regulatory challenges but continues to grow at a gradual pace. Recent changes in gambling laws have opened new opportunities for online poker platforms in regulated environments. Additionally, the market is seeing a rise in mobile and social poker applications targeting a wider audience, despite stringent regulations.

Features of the Global Online Poker Market

Market Size Estimates: Online poker market size estimation in terms of value ($B).

Trend and Forecast Analysis: Market trends (2018 to 2023) and forecast (2024 to 2030) by various segments and regions.

Segmentation Analysis: Online poker market size by device, game, end use, and region in terms of value ($B).

Regional Analysis: Online poker market breakdown by North America, Europe, Asia Pacific, and Rest of the World.

Growth Opportunities: Analysis of growth opportunities in different devices, games, end uses, and regions for the online poker market.

Strategic Analysis: This includes M&A, new product development, and competitive landscape of the online poker market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

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This report answers following 11 key questions:

• Q.1. What are some of the most promising, high-growth opportunities for the online poker market by device (PC/laptop, smartphone, and others), game (texas hold'em poker, omaha, 7-card stud, 5 card omaha, and others), end use (gambling enthusiast, dabblers, and social exuberant), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
• Q.2. Which segments will grow at a faster pace and why?
• Q.3. Which region will grow at a faster pace and why?
• Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
• Q.5. What are the business risks and competitive threats in this market?
• Q.6. What are the emerging trends in this market and the reasons behind them?
• Q.7. What are some of the changing demands of customers in the market?
• Q.8. What are the new developments in the market? Which companies are leading these developments?
• Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
• Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
• Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?

Table of Contents

1. Executive Summary

2. Global Online Poker Market : Market Dynamics

• 2.1: Introduction, Background, and Classifications
• 2.2: Supply Chain
• 2.3: Industry Drivers and Challenges

3. Market Trends and Forecast Analysis from 2018 to 2030

• 3.1. Macroeconomic Trends (2018-2023) and Forecast (2024-2030)
• 3.2. Global Online Poker Market Trends (2018-2023) and Forecast (2024-2030)
• 3.3: Global Online Poker Market by Device
  • 3.3.1: PC/Laptop
  • 3.3.2: Smartphone
  • 3.3.3: Others
• 3.4: Global Online Poker Market by Game
  • 3.4.1: Texas Hold'em Poker
  • 3.4.2: Omaha
  • 3.4.3: 7-Card Stud
  • 3.4.4: 5 Card Omaha
  • 3.4.5: Others
• 3.5: Global Online Poker Market by End Use
  • 3.5.1: Gambling Enthusiast
  • 3.5.2: Dabblers
  • 3.5.3: Social Exuberant

4. Market Trends and Forecast Analysis by Region from 2018 to 2030

• 4.1: Global Online Poker Market by Region
• 4.2: North American Online Poker Market
  • 4.2.1: North American Market by Device: PC/Laptop, Smartphone, and Others
  • 4.2.2: North American Market by End Use: Gambling Enthusiast, Dabblers, and Social Exuberant
• 4.3: European Online Poker Market
  • 4.3.1: European Market by Device: PC/Laptop, Smartphone, and Others
  • 4.3.2: European Market by End Use: Gambling Enthusiast, Dabblers, and Social Exuberant
• 4.4: APAC Online Poker Market
  • 4.4.1: APAC Market by Device: PC/Laptop, Smartphone, and Others
  • 4.4.2: APAC Market by End Use: Gambling Enthusiast, Dabblers, and Social Exuberant
• 4.5: ROW Online Poker Market
  • 4.5.1: ROW Market by Device: PC/Laptop, Smartphone, and Others
  • 4.5.2: ROW Market by End Use: Gambling Enthusiast, Dabblers, and Social Exuberant

5. Competitor Analysis

• 5.1: Product Portfolio Analysis
• 5.2: Operational Integration
• 5.3: Porter's Five Forces Analysis

6. Growth Opportunities and Strategic Analysis

• 6.1: Growth Opportunity Analysis
  • 6.1.1: Growth Opportunities for the Global Online Poker Market by Device
  • 6.1.2: Growth Opportunities for the Global Online Poker Market by Game
  • 6.1.3: Growth Opportunities for the Global Online Poker Market by End Use
  • 6.1.4: Growth Opportunities for the Global Online Poker Market by Region
• 6.2: Emerging Trends in the Global Online Poker Market
• 6.3: Strategic Analysis
  • 6.3.1: New Product Development
  • 6.3.2: Capacity Expansion of the Global Online Poker Market
  • 6.3.3: Mergers, Acquisitions, and Joint Ventures in the Global Online Poker Market
  • 6.3.4: Certification and Licensing

7. Company Profiles of Leading Players

• 7.1: Tencent
• 7.2: Partypoker
• 7.3: Baazi Games
• 7.4: Bovada
• 7.5: PokerStars
• 7.6: American Cardroom
• 7.7: Ignition
• 7.8: Pocket52
• 7.9: Arkadium
• 7.10: Delta