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市場調査レポート
商品コード
1403654
ニトロ飲料の世界市場規模・シェア・産業動向分析レポート:流通チャネル別、製品別、地域別展望・予測、2023年~2030年Global Nitro-infused Beverages Market Size, Share & Industry Trends Analysis Report By Distribution Channel (Supermarket & Hypermarket, Convenience Stores, Online, and Others), By Product, By Regional Outlook and Forecast, 2023 - 2030 |
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ニトロ飲料の世界市場規模・シェア・産業動向分析レポート:流通チャネル別、製品別、地域別展望・予測、2023年~2030年 |
出版日: 2023年12月28日
発行: KBV Research
ページ情報: 英文 288 Pages
納期: 即納可能
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ニトロ飲料市場規模は、予測期間中にCAGR 20.3%で成長し、2030年には3億5,220万米ドルに達すると予測されます。2022年の市場規模は2,178万5,200個(10oz)となり、20.4%(2019年~2022年)の成長を遂げています。
しかし、ニトロ飲料は多くの場合、使い捨ての缶やボトルで包装されています。このような包装が環境に与える影響、特に廃棄とリサイクルの課題は、環境意識の高い消費者の間で否定的な認識につながる可能性があります。プラスチックのゴミや生態系への影響に対する懸念は、購買の意思決定に影響を与える可能性があります。ニトロ飲料用の持続可能で環境に優しいパッケージの選択肢が限られていることは、否定的な認識の一因となる可能性があります。環境に配慮した素材への取り組みが不十分なため、環境意識の高い層に市場が受け入れられる妨げとなります。
流通チャネルの展望
流通チャネルに基づき、市場はスーパーマーケット&ハイパーマーケット、コンビニエンスストア、オンライン、その他に分類されます。2022年の市場では、コンビニエンスストアが大きな収益シェアを獲得しました。コンビニエンスストアは、迅速で便利な選択肢を求める消費者向けに設計されています。ニトロ飲料は、持ち運び可能な缶やボトルで提供されることが多く、外出時のライフスタイルに合致しています。消費者は、通勤中、仕事中、アウトドア活動中など、忙しいスケジュールの中でも簡単にニトロ飲料を手に入れることができます。コンビニエンスストアでは、さまざまな飲料を扱っていることが多いです。ニトロ飲料を含めることで、消費者の選択肢の多様性が増します。
製品の展望
製品別では、市場はニトロコーヒー、ニトロ茶、その他に分類されます。2022年には、ニトロコーヒー・セグメントが市場で最も高い売上シェアを占めました。ニトロコーヒーは、窒素注入による滑らかでクリーミーなテクスチャーで知られています。これにより、伝統的なコーヒーの飲み心地がベルベットのようなリッチな嗜好品へと変貌します。口当たりの良さはコーヒーの消費に新たな次元をもたらし、より贅沢で高級な飲料を求める消費者を惹きつけています。ニトロ・コーヒーの人気は、コーヒー・ショップにとどまらず、パッケージやレディ・トゥ・ドリンクの形態にまで広がっています。ナイトロコーヒーは缶入りもあり、消費者が外出先でこのスペシャルティコーヒーを楽しむのに便利です。
地域別展望
地域別では、北米、欧州、アジア太平洋、LAMEAで市場を分析します。2022年には、アジア太平洋地域が市場で大きな収益シェアを獲得しました。アジア太平洋地域では、コーヒー文化の高まりを示すスペシャルティコーヒーショップやカフェが急増しています。この地域の豊かな茶飲料の伝統は、紅茶専門店の出現によって現代風にアレンジされています。多くのアジア太平洋諸国では、ミレニアル世代やジェネレーションZの人口増加を含む若年層が、しばしば飲食品動向をいち早く取り入れます。
The Global Nitro-infused Beverages Market size is expected to reach $352.2 million by 2030, rising at a market growth of 20.3% CAGR during the forecast period. In the year 2022, the market attained a volume of 21,785.2 thousand units (10oz), experiencing a growth of 20.4% (2019-2022).
Nitro-infused teas, including herbal and green teas, offer health-conscious consumers a hydrating and refreshing option with unique nitrogen-induced characteristics. Consequently, the nitro tea segment would generate approximately 30.78% share of the market by 2030. The perception of tea as a natural and hydrating beverage aligns with wellness considerations, expanding the market within the tea category. The perceived quality of nitro-infused beverages, often positioned as premium and artisanal options, resonates with health-conscious consumers who associate premium products with better quality. Some of the factors affecting the market are convenience store and retail expansion, rising consumer awareness regarding nitro-infused beverages and lack of commitment to environmentally friendly materials.
The placement of nitro-infused beverages in convenience stores and retail outlets significantly increases their accessibility. Consumers can easily find these beverages alongside other mainstream drinks during their routine shopping trips, expanding their exposure to a wider audience. Convenience stores cater to consumers seeking quick and convenient purchases. Nitro-infused beverages, available in ready-to-drink formats such as cans or bottles, align perfectly with the on-the-go lifestyle. As a result of the convenience store and retail expansion, the market is anticipated to increase significantly. Moreover, as consumers become more educated about nitro drinks' unique characteristics, flavors, and benefits, they are more likely to seek out and try these innovative beverages. Social media platforms play a significant role in spreading awareness about nitro drinks. Rising consumer awareness regarding nitro-infused beverages has been a pivotal factor in driving the growth of the market.
However, Nitro-infused beverages are often packaged in single-use cans or bottles. The environmental impact of such packaging, especially regarding disposal and recycling challenges, can lead to negative perceptions among environmentally conscious consumers. Concerns about plastic trash and its impact on ecosystems may affect purchasing decisions. The limited availability of sustainable and eco-friendly packaging options for nitro-infused beverages can contribute to negative perceptions. The lack of commitment to environmentally friendly materials hinder the market's acceptance among environmentally conscious demographics.
Distribution Channel Outlook
Based on distribution channel, the market is classified into supermarket & hypermarkets, convenience stores, online, and others. The convenience stores segment acquired a substantial revenue share in the market in 2022. Convenience stores are designed to cater to consumers seeking quick and convenient options. Nitro-infused beverages, often available in portable cans or bottles, align with the on-the-go lifestyle. Consumers can easily grab a nitro drink during their busy schedules, whether commuting, at work, or in outdoor activities. Convenience stores often carry a variety of beverage options. Including nitro-infused beverages adds to the diversity of choices available to consumers.
Product Outlook
By product, the market is categorized into nitro coffee, nitro tea, and others. In 2022, the nitro coffee segment held the highest revenue share in the market. Nitro coffee is known for its smooth and creamy texture due to nitrogen infusion. This transforms the traditional coffee-drinking experience into a velvety and rich indulgence. The enhanced mouthfeel adds a new dimension to coffee consumption, attracting consumers looking for a more luxurious and premium beverage. The popularity of nitro coffee has extended beyond coffee shops to packaged and ready-to-drink formats. Nitro coffee is available in cans, making it convenient for consumers to enjoy this specialty coffee on the go.
Regional Outlook
Region-wise, the market is analyzed across North America, Europe, Asia Pacific, and LAMEA. In 2022, the Asia Pacific region acquired a significant revenue share in the market. The Asia-Pacific region has witnessed a proliferation of specialty coffee shops and cafes, indicative of a rising coffee culture. The region's rich tea-drinking tradition has seen a modern twist with the advent of specialty tea shops. The youthful demographics in many Asia Pacific countries, including a growing population of millennials and Generation Z, are often early adopters of food and beverage trends.
The market research report covers the analysis of key stakeholders of the market. Key companies profiled in the report include Rise Brewing Co., Starbucks Corporation, Funkin Cocktails (Funkin Limited) (A.G. Barr P.L.C), Califia Farms LLC, Nitro Beverage Co., Left Hand Brewing Co., Monster Beverage Corporation, PepsiCo, Inc., Cruise Beverage, Bona Fide Nitro Coffee and Tea.
Strategies Deployed in Nitro-infused Beverages Market
Jul-2023: Monster Beverage Corporation's subsidiary, Blast Asset Acquisition LLC, has successfully finalized the purchase of Vital Pharmaceuticals, Inc., a firm focused on sports nutrition and beverages. Following this accomplishment, the well-known Bang Energy drinks and a beverage production facility situated in Phoenix, Arizona, are now seamlessly incorporated into Monster Beverage Corporation. This strategic move not only expands the company's product portfolio but also strengthens production capabilities at the newly acquired Phoenix facility. Beyond sustaining the production of Bang Energy drinks, Monster Beverage Corporation plans to leverage the facility for manufacturing its own products, optimizing the benefits gained from this acquisition.
Feb-2022: PepsiCo, Inc., has unveiled Nitro Pepsi, a revolutionary nitrogen-infused cola that breaks away from the usual norms of soft drinks. Featuring a smooth and creamy texture, Nitro Pepsi showcases a mesmerizing display of tiny bubbles leading to a frothy foam head. This groundbreaking creation marks the first utilization of widget technology, typically linked to beer and coffee, within the cola realm. Nitro Pepsi delivers a unique frothy and foamy sensation, distinguishing itself from the conventional colas and sodas. Its exceptional texture hints at an innovative and novel way of consumption.
Jun-2021: Funkin Cocktails, officially registered as Funkin Limited, has unveiled an exciting new entry into its nitro collection: the Spiced Rum Zombie Nitro can. This high-end beverage seamlessly melds rum with a carefully crafted mix of pineapple, orange, lemon, lime, and a hint of spice. The 200ml Funkin Nitro can range undergoes nitrogen infusion, enhancing the drink's texture, enriching the cocktail's aromatic essence, and producing a sumptuous foam head reminiscent of expert shaking in a cocktail shaker.
Jun-2020: RISE Brewing Co. has introduced its latest creation, London Fog, which stands as the inaugural canned Nitro Grey Tea Oat Milk Latte. This innovative beverage blends the rich flavors of Earl Grey tea with the velvety smoothness of a nitrogen-infused latte, providing a delightful fusion for enthusiasts of both coffee and tea. The launch of London Fog Nitro Earl Grey Tea Oat Milk Latte signifies a noteworthy expansion for RISE Brewing Co., as it marks the brand's foray into the tea category with this enticing new product.
Feb-2020: Starbucks Corporation has just introduced its nitro cold brew in a convenient ready-to-drink format, making it easily accessible at both grocery stores and Starbucks locations. The options include black, dark caramel, and vanilla sweet cream flavors. These new beverages are offered in 9.6-oz cans, and upon opening, the nitrogen infusion ensures a delightful and velvety smooth taste experience.
Jun-2019: Funkin Cocktails, officially registered as Funkin Limited, formed a partnership with Ardagh Group S.A., a leading manufacturer of glass and metal products. Within this partnership, Ardagh will act as the can supplier for Funkin Cocktails' nitro-infused beverages. In addition to providing cans, Ardagh will utilize its extensive knowledge in the industry to offer technical support, including customized trials conducted at their Research and Development center in Bonn, Germany.
Apr-2019: Funkin Cocktails registered as a Funkin Limited, a subsidiary of AG Barr, has introduced a new line of canned cocktails infused with nitrogen, with the goal of simplifying the cocktail-making process for bartenders. The nitrogen-infused collection includes four options: Espresso Martini, Passionfruit Martini, Amaretto Sour, and Pink Gin Fizz. These beverages are specifically designed to deliver a rich foam head and a velvety, smooth texture, features typically obtained through the traditional technique of shaking a cocktail.
Market Segments covered in the Report:
By Distribution Channel (Volume, Thousand Units (10oz), USD Million, 2019-2030)
By Product (Volume, Thousand Units (10oz), USD Million, 2019-2030)
By Geography (Volume, Thousand Units (10oz), USD Million, 2019-2030)
Companies Profiled
Unique Offerings from KBV Research