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市場調査レポート
商品コード
1401225
シャンプーバーの世界市場規模、シェア、産業動向分析レポート:流通チャネル別、毛髪タイプ別、地域別展望と予測、2023年~2030年Global Shampoo Bar Market Size, Share & Industry Trends Analysis Report By Distribution Channel (Online, and Offline), By Hair Type (Normal, Dry, Oily, and Others), By Regional Outlook and Forecast, 2023 - 2030 |
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シャンプーバーの世界市場規模、シェア、産業動向分析レポート:流通チャネル別、毛髪タイプ別、地域別展望と予測、2023年~2030年 |
出版日: 2023年12月21日
発行: KBV Research
ページ情報: 英文 248 Pages
納期: 即納可能
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シャンプーバー市場規模は、予測期間中にCAGR 7.5%で成長し、2030年には1,670万米ドルに達すると予測されます。2022年の市場規模は10億1,230万個で、7.3%(2019~2022年)の成長を遂げています。
しかし、一貫性のない基準は、特に特定の成分の使用やシャンプーバーの製造工程に関する安全性の懸念につながる可能性があります。明確なガイドラインの欠如は、消費者が製品の安全性を評価することを困難にし、シャンプーバーの使用に不安を抱かせる可能性があります。消費者は製品を比較し、情報に基づいた選択をするために、標準化された情報に頼ることが多いです。標準化された表示や用語がないため、消費者が異なるシャンプーバーを効果的に比較することは困難です。このような明確性の欠如は、意思決定の麻痺を招き、市場の普及を遅らせる可能性があります。
流通チャネルの展望
流通チャネルによって、市場はオンラインとオフラインに分類されます。オフライン・セグメントは、2022年の市場でかなりの収益シェアを獲得しました。オフライン・セグメントでは、すぐに購入することができます。消費者は発送を待つことなく、その場でシャンプーバーを購入することができます。この即時性は、特に製品をすぐに持ち帰り、毎日のルーチンで使用することを好む個人にとっては魅力的です。実店舗では、サンプルやテスターを配布することができます。消費者は購入前に様々な処方のシャンプーバーを試すことができ、自分の髪質や好みに最も合う製品を見つけることができます。サンプリングはポジティブな購買体験に貢献し、採用率の向上につながります。
毛髪タイプの展望
髪質別に、市場はノーマル、ドライ、オイリー、その他に分類されます。2022年には、ノーマル・セグメントが市場で最も高い売上シェアを占めました。シャンプーバーは定期的な使用に便利であるため、シンプルで効率的なヘアケアを好む普通髪の人に適しています。シャンプーバーの使いやすさと実用性は、シンプルで効果的なヘアケアを求める消費者の嗜好に合致しています。普通毛の人は、新しいヘアケア製品を試すことに前向きで、シャンプーバーを導入するのに理想的な層といえます。特定の髪の悩みを抱える可能性が低いこの層は、持続可能な代替品を試すことに積極的で、市場セグメント全体の成長に貢献する可能性があります。
地域別展望
地域別に見ると、市場は北米、欧州、アジア太平洋、LAMEAで分析されます。2022年には、北米地域が最も高い収益シェアを獲得して市場をリードしました。廃棄物ゼロのライフスタイル運動が北米で人気を博しています。有名人やインフルエンサーによる推薦や宣伝が、北米でのシャンプーバー人気に貢献しています。eコマース・プラットフォームにより、消費者は様々なブランドや処方を調べ、レビューを読み、情報に基づいた選択をすることができ、北米におけるシャンプーバーの受け入れ拡大に貢献しています。
The Global Shampoo Bar Market size is expected to reach $16.7 million by 2030, rising at a market growth of 7.5% CAGR during the forecast period. In the year 2022, the market attained a volume of 1,012.3 million Units experiencing a growth of 7.3% (2019-2022).
Consumers in the Asia-Pacific region seek sustainable alternatives as environmental awareness and concerns about plastic waste increase. Therefore, Asia Pacific segment generated $1,692.6 Thousand revenue in the market in 2022. Solid personal care products, including traditional soap bars, have a long history in many Asian cultures. The growing middle-class population in several Asia Pacific countries contributes to increased purchasing power. Some of the factors impacting the market are growing awareness of water conservation, increasing adoption of the travel and hospitality industry and lack of standardization in shampoo bar.
Shampoo bars contribute to water conservation efforts because their concentrated formulations often require less water for rinsing than liquid shampoos. As consumers become more aware of their water footprint, the water-saving aspect of shampoo bars aligns with their environmental values, driving adoption. The application and rinsing process of shampoo bars is designed to be more efficient, requiring less water than liquid shampoos. The concentrated nature of the bars ensures that they lather up easily and are rinsed out with minimal water. This efficiency appeals to consumers who are conscious of their water consumption and are seeking ways to reduce their environmental impact. Additionally, the adoption of shampoo bars enhances the overall guest experience. Travelers appreciate the thoughtfulness of accommodations that provide sustainable and quality amenities. Shampoo bars contribute to a positive and memorable visitor experience with their distinctive formulas and eco-friendly appeal, which may enhance consumer satisfaction and loyalty. With its large consumer reach, the hospitality industry has the potential to influence guest behavior. By introducing guests to the use of shampoo bars during their stay, the industry contributes to creating awareness and fostering positive attitudes toward these sustainable products. Guests can be inspired to continue using shampoo bars in their personal care routines beyond their hotel stay. As a result of the growing awareness of water conservation, the market is anticipated to increase significantly and increasing adoption of the travel and hospitality industry has been a pivotal factor in driving the growth of the market.
However, Inconsistent standards can lead to safety concerns, especially regarding the use of certain ingredients or the manufacturing processes of shampoo bars. Lack of clear guidelines may make it difficult for consumers to assess the safety of a product, potentially leading to apprehensions about using shampoo bars. Consumers often rely on standardized information to compare products and make informed choices. The absence of standardized labeling and terminology makes it challenging for consumers to compare different shampoo bars effectively. This lack of clarity may result in decision paralysis and slow the adoption of the market.
Distribution Channel Outlook
Based on distribution channel, the market is classified into online and offline. The offline segment acquired a substantial revenue share in the market in 2022. The offline segment provides immediate purchase gratification. Consumers can buy shampoo bars on the spot without waiting for shipping. This immediacy can be appealing, especially for individuals who prefer to take products home immediately and use them in their daily routines. Physical stores allow for the distribution of samples and testers. Consumers can try different shampoo bar formulations before making a purchase, helping them find the product that best suits their hair type and preferences. Sampling contributes to a positive buying experience and can lead to increased adoption.
Hair Type Outlook
By hair type, the market is categorized into normal, dry, oily, and others. In 2022, the normal segment held the highest revenue share in the market. Shampoo bars are convenient for regular use, making them suitable for individuals with normal hair who prefer a simple and efficient hair care routine. Shampoo bars' ease of use and practicality align with consumers' preferences in seeking uncomplicated and effective hair care solutions. Individuals with normal hair may be more open to trying new hair care products, making them an ideal segment for introducing shampoo bars. With a lower likelihood of specific hair concerns, this segment may be more willing to experiment with sustainable alternatives, contributing to the overall growth of the market segment.
Regional Outlook
Region-wise, the market is analysed across North America, Europe, Asia Pacific, and LAMEA. In 2022, the North America region led the market by generating the highest revenue share. The zero-waste lifestyle movement, encouraging individuals to minimize waste production, has gained popularity in North America. Endorsements and promotions by celebrities and influencers have contributed to the popularity of shampoo bars in North America. E-commerce platforms allow consumers to explore a wide range of brands and formulations, read reviews, and make informed choices, contributing to the growing acceptance of shampoo bars in North America.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Lush Retail Ltd., L'Oreal S.A., The Procter and Gamble Company, Ethique Limited, Shiseido Company Limited, L'OCCITANE Group, gruum Europe Ltd. (gruum), HiBAR, Inc., Davines S.p.A., and J.R. LIGGETT LTD.
Market Segments covered in the Report:
By Distribution Channel (Volume, Million Units, USD Million, 2019-2030)
By Hair Type (Volume, Million Units, USD Million, 2019-2030)
By Geography (Volume, Million Units, USD Million, 2019-2030)
Companies Profiled
Unique Offerings from KBV Research