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市場調査レポート
商品コード
1395863
ビーガン卵の世界市場規模、シェア、産業動向分析レポート:流通チャネル別、形態別、地域別展望と予測、2023年~2030年Global Vegan Eggs Market Size, Share & Industry Trends Analysis Report By Distribution Channel (Offline, and Online), By Form (Liquid, Powder, and Egg-shaped), By Regional Outlook and Forecast, 2023 - 2030 |
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ビーガン卵の世界市場規模、シェア、産業動向分析レポート:流通チャネル別、形態別、地域別展望と予測、2023年~2030年 |
出版日: 2023年11月30日
発行: KBV Research
ページ情報: 英文 169 Pages
納期: 即納可能
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ビーガン卵市場規模は2030年までに4億7,900万米ドルに達し、予測期間中にCAGR16.7%の市場成長率で上昇すると予測されています。
しかし、植物ベースの食生活がますます受け入れられているにもかかわらず、一部の消費者はビーガンの卵製品を料理のレパートリーに取り入れることに懐疑的であったり、躊躇したりしています。このためらいは、従来の卵製品に長年慣れ親しんできたことによって植え付けられた、味、食感、栄養価に関する深く凝り固まった認識から生じていることが多いです。市場が直面する大きなハードルは、植物由来の代替食品は動物由来の代替食品に比べて味や食感が劣るというイメージが残っていることです。このような懐疑的な見方が、特に味や栄養価、使いやすさを優先して食品を選ぶ消費者の間で、代替品を試すことをためらわせることが多いです。変化への抵抗や慣れ親しんだものを好む傾向は、ビーガン卵製品の消費者受容に影響を与えます。従って、これらの代替品が受け入れられないことは、消極的なサイクルを永続させ、特定の消費者層への市場浸透と採用を制約します。
流通チャネルの展望
流通チャネル別に見ると、市場はオフラインとオンラインに分類されます。2022年の市場では、オンライン・セグメントが大きな売上シェアを記録しました。オンラインプラットフォームは利便性を提供し、消費者は実店舗に足を運ぶことなく、いつでもどこからでもビーガンエッグ製品を閲覧、比較、購入することができます。様々なブランドや販売者の価格を比較し、レビューを熟読し、製品仕様を調査することができるため、消費者は十分な情報に基づいた意思決定を行うことができます。ヴィーガン卵製品が玄関先まですぐに届くことは、特に時間に追われている消費者や実店舗へのアクセスが制限されている消費者に高く評価されています。
形態の展望
形状により、市場は粉末、液体、卵型に分類されます。液体セグメントは2022年の市場で最も高い収益シェアを獲得しました。液体ビーガン卵は、従来の卵と同様に便利ですぐに使えるため、スクランブリング、オムレツ、ベーキングなど様々な調理法に適しており、追加の準備を必要としないです。液状ヴィーガン卵は、粉末の代替品よりも従来の卵の食感や固さを模倣していることが多く、より本格的な調理体験を提供します。液卵は最小限の準備しか必要とせず、すぐに注いだり直接使ったりできるため、手早く手間のかからない選択肢を求める消費者に魅力的です。
地域別展望
地域別では、北米、欧州、アジア太平洋、ラテンアメリカ・中東・アフリカで市場を分析しています。欧州セグメントは2022年に顕著な成長率を記録しました。欧州ではビーガン卵の人気が高まっています。これらの卵の多用途性により
植物由来のおやつなど、さまざまな方法で利用できます。動物虐待を防止するために政府が厳しい規制を課しているため、消費者は動物由来の食品に関連する環境への悪影響について認識を深めています。ヴィーガンの卵は、イタリア、ドイツ、フランスが欧州で最も観光客の多い国であることから、旅行中に食べるのに適したパッケージ食品として販売されるかもしれないです。
The Global Vegan Eggs Market size is expected to reach $479 million by 2030, rising at a market growth of 16.7% CAGR during the forecast period.
Integrating vegan egg-based dishes into restaurant menus and the broader food service industry has played a pivotal role in fueling consumer acceptance. Consequently, the offline segment captured $117.5 million revenue in the market in 2022. The diversification of vegan egg offerings within retail channels has been instrumental in accelerating market growth. Shifts in population demographics, such as urbanization, changing lifestyles, or population growth in certain areas, influence businesses to expand into new regions or modify their offerings to cater to evolving consumer preferences. Some of the factors impacting the market are rising food safety concerns propelling the production of vegan protein, expansion of retail and food service outlets and consumer perception and limited acceptance.
The burgeoning interest in vegan protein options arises from a confluence of factors centered on the safety and reliability of food sources, compelling consumers to seek alternatives that offer a reduced risk of contamination and align with their health, ethical, and environmental values. The safety profile of animal-based protein sources, such as eggs, poultry, and dairy, has been a subject of concern due to various contamination risks. Additionally, Effective marketing campaigns have helped raise awareness about vegan egg alternatives, showcasing their benefits, nutritional value, and culinary versatility. By disseminating information through various channels such as digital media, advertising, and product placements, these campaigns have educated consumers about the advantages of choosing vegan eggs, including being cholesterol-free, lower in saturated fats, and rich in plant-based nutrients. Hence, the positive impact of marketing strategies and consumer education on the demand for vegan egg products is evident in the increased consumer awareness, understanding, and acceptance of these alternatives.
However, Despite the increasing embrace of plant-based diets, some consumers remain skeptical or hesitant about incorporating vegan egg products into their culinary repertoire. This hesitation often stems from deeply entrenched perceptions about taste, texture, and nutritional value, ingrained through longstanding familiarity with traditional egg products. A significant hurdle the market faces is the lingering association of plant-based alternatives with inferior taste or texture compared to their animal-derived counterparts. This skepticism often leads to hesitancy in trying these alternatives, particularly among consumers who prioritize taste, nutritional value, or ease of use in their food choices. Resistance to change and a preference for the familiar influence consumer acceptance of vegan egg products. Thus, the lack of acceptance of these alternatives perpetuates a cycle of reluctance, constraining market penetration and adoption among certain consumer segments.
Distribution Channel Outlook
On the basis of distribution channel, the market is classified into offline and online. The online segment recorded a significant revenue share in the market in 2022. Online platforms offer convenience, allowing consumers to browse, compare, and purchase vegan egg products from anywhere, anytime, without needing to visit physical stores. Informed decision-making is facilitated for consumers through the ability to readily compare prices, peruse reviews, and investigate product specifications across various brands and sellers. The immediate delivery of vegan egg products to the doorstep is highly valued by consumers, particularly those who are pressed for time or have restricted access to physical retail locations.
Form Outlook
Based on form, the market is classified into powder, liquid, and egg-shaped. The liquid segment garnered the highest revenue share in the market in 2022. Liquid vegan eggs are convenient and ready-to-use, similar to traditional eggs, making them suitable for various cooking methods like scrambling, omelets, and baking without additional preparation. Liquid vegan eggs often mimic the texture and consistency of traditional eggs more closely than powdered alternatives, offering a more authentic cooking experience. They require minimal preparation and can be readily poured or used directly, appealing to consumers seeking quick and hassle-free options.
Regional Outlook
Region-wise, the market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The Europe segment garnered a remarkable growth rate in the in 2022. In Europe, vegan eggs are becoming increasingly popular. The versatility of these su
bstances allows them to be utilized in various ways, including as plant-based treats. Consumers are gaining greater awareness of the adverse environmental effects associated with animal-derived foods due to stringent regulations imposed by the government to prevent animal cruelty. Vegan eggs may be marketed as packaged foods suitable for consumption while traveling, given that Italy, Germany, and France are the most visited countries in Europe.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Eat Just, Inc., Glanbia PLC, Bob's Red Mill Natural Foods, Inc., ProVeg e.V., Atlantic Natural Foods, Inc., Evo Foods, Lovely Day Foods GmbH, Roma Food Products, Grupo Mantiqueira and Le Papondu.
Market Segments covered in the Report:
By Distribution Channel
By Form
By Geography
Companies Profiled
Unique Offerings from KBV Research