市場調査レポート

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eコマースファッションアクセサリーの世界市場規模、シェア、産業動向分析レポート：製品タイプ別、地域別展望と予測、2023年～2030年

Global E-commerce Fashion Accessories Market Size, Share & Industry Trends Analysis Report By Product Type (Watches & Jewelry, Luggage & Bags, and Others), By Regional Outlook and Forecast, 2023 - 2030

出版日: 2023年10月31日
発行: KBV Research
ページ情報: 英文 164 Pages
納期: 即納可能

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概要
図表
目次

概要

サンプル依頼リストに入れる

eコマースファッションアクセサリー市場規模は2030年までに6,302億米ドルに達すると予測され、予測期間中のCAGRは15.0%の市場成長率で上昇する見込みです。

KBV Cardinalのマトリックスに示された分析によると、Walmart, Inc.が同市場におけるトップランナーです。2022年9月、Walmart, Inc.はファッションアクセサリーを提供するClaire's Holdings LLCとパートナーシップを結び、Walmartの店舗でClaire'sのファッションアクセサリーとジュエリーを発売しました。この提携は、顧客により良いショッピング体験を提供するというウォルマートの戦略を強化するものです。Nike, Inc.、Industria de Diseno Textil, S.A.、H &M Hennes &Mauritz ABなどの企業は、この市場における主要なイノベーターです。

市場成長要因

eコマース産業の拡大

先進国市場でも新興国市場でも、インターネットへのアクセスが広がったことがeコマース成長の大きな要因となっています。より多くの人々がオンライン・ショッピング・プラットフォームにアクセスできるようになり、顧客基盤の拡大につながっています。スマートフォンやタブレット端末の普及により、消費者のオンラインショッピングが容易になり、いつでもどこでも購入できるようになっています。モバイルアプリやモバイル対応のウェブサイトは、eコマース事業にとって不可欠なツールとなっています。eコマースは比類のない利便性を提供します。顧客は実店舗に足を運ぶことなく、24時間365日いつでも買い物ができます。この利便性は、多忙なライフスタイルやCOVID-19パンデミックの影響により、さらに重要になっています。eコマース業界の継続的な拡大により、市場は今後数年で上昇すると予想されます。

ソーシャルメディアの影響力の拡大

ソーシャルメディア・プラットフォーム、特にInstagramとPinterestは、消費者が新しいファッションアクセサリーやスタイルを発見できる仮想マーケットプレースの役割を果たしています。ユーザーは、ファッションインフルエンサーやブランド、有名人などをフォローし、その投稿でアクセサリーを紹介しています。その結果、ユーザーは従来の広告や実店舗では出会わなかったような商品に出会うことが多いです。ファッションインフルエンサーやブロガーは、スポンサードポストやブランドとのコラボレーションを通じて、ファッションアクセサリーを広める上で極めて重要な存在です。インフルエンサーは熱心なフォロワーを持ち、彼らの支持はeコマースプラットフォームに大きなトラフィックをもたらします。これらのインフルエンサーは、ファッションアクセサリーを毎日の装いにどのように取り入れることができるかを紹介し、フォロワーに親近感や憧れを抱かせるようなスタイルを共有することが多いです。ソーシャルメディアとeコマースの組み合わせは、ファッション業界を再構築し続けるダイナミックな相乗効果を生み出しています。

市場阻害要因

偽造品の増加

模倣品は合法的なビジネスから収益を逸失させる。eコマース・ファッションアクセサリー小売企業は、模倣品が価格を引き下げるため、売上と潜在的成長機会を失う。偽造品は正規のファッションアクセサリー・ブランドの評判を落とします。知らずに偽造品を購入した顧客は、そのブランドに対して否定的な経験を連想し、ひいてはオンラインショッピングに対して警戒心を抱くようになるかもしれないです。偽造品は市場に対する消費者の信頼を損なう。規格外品や偽物を受け取った顧客は、今後のオンライン購入をためらうようになり、市場全体の成長に影響を与える可能性があります。偽造ファッションアクセサリーは、しばしば正規品の品質や安全基準を欠いています。これらの要因は、今後数年間の市場成長を低下させると思われます。

製品タイプの展望

製品タイプ別に見ると、市場は時計・宝飾品、荷物・バッグ、その他に区分されます。2022年には、時計・宝飾品セグメントが最大の収益シェアで市場を独占しました。時計・宝飾品セグメントは様々な時計や宝飾品で構成されています。ファインジュエリーは金、銀、チタンなどの貴金属で作られ、モダンジュエリーは宝石で構成されます。若い消費者は、eコマースを通じて時計やジュエリーを購入することが多いです。また、eコマースは、時計やジュエリーの透明性と信頼性の高いプロセスと供給を提供し、その人気の一因となっています。その結果、需要の高まりが市場の収益を増加させています。

地域別展望

地域別に見ると、市場は北米、欧州、アジア太平洋、LAMEAで分析されます。LAMEA地域は2022年の市場で大きな収益シェアを獲得しました。同地域の市場成長は、同地域の成長機会の拡大と新たなeコマースチャネルへの様々な投資に起因しています。また、同地域のインターネット普及率の高さも市場拡大に寄与しています。前述の要因により、同地域は着実に成熟しつつある市場よりもかなり浸透しやすくなっています。

KBV Cardinal Matrix
最近の業界全体の戦略的展開
- パートナーシップ、コラボレーション、および契約
- 製品の発売と製品の拡大
- 買収と合併
- 地理的拡大
主要成功戦略
- 主な戦略
- 主要な戦略的動き
ポーターファイブフォース分析

第5章世界のeコマースファッションアクセサリー市場：製品タイプ別

世界の時計・宝飾品市場：地域別
世界の旅行かばん・バッグ市場：地域別
世界のその他の市場：地域別

第6章世界のeコマースファッションアクセサリー市場：地域別

北米
- 北米の市場：国別
  - 米国
  - カナダ
  - メキシコ
  - その他北米地域
欧州
- 欧州の市場：国別
  - ドイツ
  - 英国
  - フランス
  - ロシア
  - スペイン
  - イタリア
  - その他欧州地域
アジア太平洋
- アジア太平洋の市場：国別
  - 中国
  - 日本
  - インド
  - 韓国
  - シンガポール
  - マレーシア
  - その他アジア太平洋地域
ラテンアメリカ・中東・アフリカ
- ラテンアメリカ・中東・アフリカの市場：国別
  - ブラジル
  - アルゼンチン
  - アラブ首長国連邦
  - サウジアラビア
  - 南アフリカ
  - ナイジェリア
  - その他ラテンアメリカ・中東・アフリカ地域

第7章企業プロファイル

H & M Hennes & Mauritz AB
ASOS Plc（Frasers Group）
Revolve Group, Inc
Nordstrom, Inc
Walmart, Inc
Amazoncom, Inc.
Nike, Inc
Industria de Diseno Textil, SA.（Inditex S.A.）
eBay, Inc
Zalando SE

第8章市場の成功必須条件

図表

LIST OF TABLES

TABLE 1 Global E-commerce Fashion Accessories Market, 2019 - 2022, USD Million
TABLE 2 Global E-commerce Fashion Accessories Market, 2023 - 2030, USD Million
TABLE 3 Partnerships, Collaborations and Agreements- E-commerce Fashion Accessories Market
TABLE 4 Product Launches And Product Expansions- E-commerce Fashion Accessories Market
TABLE 5 Acquisition and Mergers- E-commerce Fashion Accessories Market
TABLE 6 Geographical Expansions- E-commerce Fashion Accessories Market
TABLE 7 Global E-commerce Fashion Accessories Market by Product Type, 2019 - 2022, USD Million
TABLE 8 Global E-commerce Fashion Accessories Market by Product Type, 2023 - 2030, USD Million
TABLE 9 Global Watches & Jewelry Market by Region, 2019 - 2022, USD Million
TABLE 10 Global Watches & Jewelry Market by Region, 2023 - 2030, USD Million
TABLE 11 Global Luggage & Bags Market by Region, 2019 - 2022, USD Million
TABLE 12 Global Luggage & Bags Market by Region, 2023 - 2030, USD Million
TABLE 13 Global Others Market by Region, 2019 - 2022, USD Million
TABLE 14 Global Others Market by Region, 2023 - 2030, USD Million
TABLE 15 Global E-commerce Fashion Accessories Market by Region, 2019 - 2022, USD Million
TABLE 16 Global E-commerce Fashion Accessories Market by Region, 2023 - 2030, USD Million
TABLE 17 North America E-commerce Fashion Accessories Market, 2019 - 2022, USD Million
TABLE 18 North America E-commerce Fashion Accessories Market, 2023 - 2030, USD Million
TABLE 19 North America E-commerce Fashion Accessories Market by Product Type, 2019 - 2022, USD Million
TABLE 20 North America E-commerce Fashion Accessories Market by Product Type, 2023 - 2030, USD Million
TABLE 21 North America Watches & Jewelry Market by Country, 2019 - 2022, USD Million
TABLE 22 North America Watches & Jewelry Market by Country, 2023 - 2030, USD Million
TABLE 23 North America Luggage & Bags Market by Country, 2019 - 2022, USD Million
TABLE 24 North America Luggage & Bags Market by Country, 2023 - 2030, USD Million
TABLE 25 North America Others Market by Country, 2019 - 2022, USD Million
TABLE 26 North America Others Market by Country, 2023 - 2030, USD Million
TABLE 27 North America E-commerce Fashion Accessories Market by Country, 2019 - 2022, USD Million
TABLE 28 North America E-commerce Fashion Accessories Market by Country, 2023 - 2030, USD Million
TABLE 29 US E-commerce Fashion Accessories Market, 2019 - 2022, USD Million
TABLE 30 US E-commerce Fashion Accessories Market, 2023 - 2030, USD Million
TABLE 31 US E-commerce Fashion Accessories Market by Product Type, 2019 - 2022, USD Million
TABLE 32 US E-commerce Fashion Accessories Market by Product Type, 2023 - 2030, USD Million
TABLE 33 Canada E-commerce Fashion Accessories Market, 2019 - 2022, USD Million
TABLE 34 Canada E-commerce Fashion Accessories Market, 2023 - 2030, USD Million
TABLE 35 Canada E-commerce Fashion Accessories Market by Product Type, 2019 - 2022, USD Million
TABLE 36 Canada E-commerce Fashion Accessories Market by Product Type, 2023 - 2030, USD Million
TABLE 37 Mexico E-commerce Fashion Accessories Market, 2019 - 2022, USD Million
TABLE 38 Mexico E-commerce Fashion Accessories Market, 2023 - 2030, USD Million
TABLE 39 Mexico E-commerce Fashion Accessories Market by Product Type, 2019 - 2022, USD Million
TABLE 40 Mexico E-commerce Fashion Accessories Market by Product Type, 2023 - 2030, USD Million
TABLE 41 Rest of North America E-commerce Fashion Accessories Market, 2019 - 2022, USD Million
TABLE 42 Rest of North America E-commerce Fashion Accessories Market, 2023 - 2030, USD Million
TABLE 43 Rest of North America E-commerce Fashion Accessories Market by Product Type, 2019 - 2022, USD Million
TABLE 44 Rest of North America E-commerce Fashion Accessories Market by Product Type, 2023 - 2030, USD Million
TABLE 45 Europe E-commerce Fashion Accessories Market, 2019 - 2022, USD Million
TABLE 46 Europe E-commerce Fashion Accessories Market, 2023 - 2030, USD Million
TABLE 47 Europe E-commerce Fashion Accessories Market by Product Type, 2019 - 2022, USD Million
TABLE 48 Europe E-commerce Fashion Accessories Market by Product Type, 2023 - 2030, USD Million
TABLE 49 Europe Watches & Jewelry Market by Country, 2019 - 2022, USD Million
TABLE 50 Europe Watches & Jewelry Market by Country, 2023 - 2030, USD Million
TABLE 51 Europe Luggage & Bags Market by Country, 2019 - 2022, USD Million
TABLE 52 Europe Luggage & Bags Market by Country, 2023 - 2030, USD Million
TABLE 53 Europe Others Market by Country, 2019 - 2022, USD Million
TABLE 54 Europe Others Market by Country, 2023 - 2030, USD Million
TABLE 55 Europe E-commerce Fashion Accessories Market by Country, 2019 - 2022, USD Million
TABLE 56 Europe E-commerce Fashion Accessories Market by Country, 2023 - 2030, USD Million
TABLE 57 Germany E-commerce Fashion Accessories Market, 2019 - 2022, USD Million
TABLE 58 Germany E-commerce Fashion Accessories Market, 2023 - 2030, USD Million
TABLE 59 Germany E-commerce Fashion Accessories Market by Product Type, 2019 - 2022, USD Million
TABLE 60 Germany E-commerce Fashion Accessories Market by Product Type, 2023 - 2030, USD Million
TABLE 61 UK E-commerce Fashion Accessories Market, 2019 - 2022, USD Million
TABLE 62 UK E-commerce Fashion Accessories Market, 2023 - 2030, USD Million
TABLE 63 UK E-commerce Fashion Accessories Market by Product Type, 2019 - 2022, USD Million
TABLE 64 UK E-commerce Fashion Accessories Market by Product Type, 2023 - 2030, USD Million
TABLE 65 France E-commerce Fashion Accessories Market, 2019 - 2022, USD Million
TABLE 66 France E-commerce Fashion Accessories Market, 2023 - 2030, USD Million
TABLE 67 France E-commerce Fashion Accessories Market by Product Type, 2019 - 2022, USD Million
TABLE 68 France E-commerce Fashion Accessories Market by Product Type, 2023 - 2030, USD Million
TABLE 69 Russia E-commerce Fashion Accessories Market, 2019 - 2022, USD Million
TABLE 70 Russia E-commerce Fashion Accessories Market, 2023 - 2030, USD Million
TABLE 71 Russia E-commerce Fashion Accessories Market by Product Type, 2019 - 2022, USD Million
TABLE 72 Russia E-commerce Fashion Accessories Market by Product Type, 2023 - 2030, USD Million
TABLE 73 Spain E-commerce Fashion Accessories Market, 2019 - 2022, USD Million
TABLE 74 Spain E-commerce Fashion Accessories Market, 2023 - 2030, USD Million
TABLE 75 Spain E-commerce Fashion Accessories Market by Product Type, 2019 - 2022, USD Million
TABLE 76 Spain E-commerce Fashion Accessories Market by Product Type, 2023 - 2030, USD Million
TABLE 77 Italy E-commerce Fashion Accessories Market, 2019 - 2022, USD Million
TABLE 78 Italy E-commerce Fashion Accessories Market, 2023 - 2030, USD Million
TABLE 79 Italy E-commerce Fashion Accessories Market by Product Type, 2019 - 2022, USD Million
TABLE 80 Italy E-commerce Fashion Accessories Market by Product Type, 2023 - 2030, USD Million
TABLE 81 Rest of Europe E-commerce Fashion Accessories Market, 2019 - 2022, USD Million
TABLE 82 Rest of Europe E-commerce Fashion Accessories Market, 2023 - 2030, USD Million
TABLE 83 Rest of Europe E-commerce Fashion Accessories Market by Product Type, 2019 - 2022, USD Million
TABLE 84 Rest of Europe E-commerce Fashion Accessories Market by Product Type, 2023 - 2030, USD Million
TABLE 85 Asia Pacific E-commerce Fashion Accessories Market, 2019 - 2022, USD Million
TABLE 86 Asia Pacific E-commerce Fashion Accessories Market, 2023 - 2030, USD Million
TABLE 87 Asia Pacific E-commerce Fashion Accessories Market by Product Type, 2019 - 2022, USD Million
TABLE 88 Asia Pacific E-commerce Fashion Accessories Market by Product Type, 2023 - 2030, USD Million
TABLE 89 Asia Pacific Watches & Jewelry Market by Country, 2019 - 2022, USD Million
TABLE 90 Asia Pacific Watches & Jewelry Market by Country, 2023 - 2030, USD Million
TABLE 91 Asia Pacific Luggage & Bags Market by Country, 2019 - 2022, USD Million
TABLE 92 Asia Pacific Luggage & Bags Market by Country, 2023 - 2030, USD Million
TABLE 93 Asia Pacific Others Market by Country, 2019 - 2022, USD Million
TABLE 94 Asia Pacific Others Market by Country, 2023 - 2030, USD Million
TABLE 95 Asia Pacific E-commerce Fashion Accessories Market by Country, 2019 - 2022, USD Million
TABLE 96 Asia Pacific E-commerce Fashion Accessories Market by Country, 2023 - 2030, USD Million
TABLE 97 China E-commerce Fashion Accessories Market, 2019 - 2022, USD Million
TABLE 98 China E-commerce Fashion Accessories Market, 2023 - 2030, USD Million
TABLE 99 China E-commerce Fashion Accessories Market by Product Type, 2019 - 2022, USD Million
TABLE 100 China E-commerce Fashion Accessories Market by Product Type, 2023 - 2030, USD Million
TABLE 101 Japan E-commerce Fashion Accessories Market, 2019 - 2022, USD Million
TABLE 102 Japan E-commerce Fashion Accessories Market, 2023 - 2030, USD Million
TABLE 103 Japan E-commerce Fashion Accessories Market by Product Type, 2019 - 2022, USD Million
TABLE 104 Japan E-commerce Fashion Accessories Market by Product Type, 2023 - 2030, USD Million
TABLE 105 India E-commerce Fashion Accessories Market, 2019 - 2022, USD Million
TABLE 106 India E-commerce Fashion Accessories Market, 2023 - 2030, USD Million
TABLE 107 India E-commerce Fashion Accessories Market by Product Type, 2019 - 2022, USD Million
TABLE 108 India E-commerce Fashion Accessories Market by Product Type, 2023 - 2030, USD Million
TABLE 109 South Korea E-commerce Fashion Accessories Market, 2019 - 2022, USD Million
TABLE 110 South Korea E-commerce Fashion Accessories Market, 2023 - 2030, USD Million
TABLE 111 South Korea E-commerce Fashion Accessories Market by Product Type, 2019 - 2022, USD Million
TABLE 112 South Korea E-commerce Fashion Accessories Market by Product Type, 2023 - 2030, USD Million
TABLE 113 Singapore E-commerce Fashion Accessories Market, 2019 - 2022, USD Million
TABLE 114 Singapore E-commerce Fashion Accessories Market, 2023 - 2030, USD Million
TABLE 115 Singapore E-commerce Fashion Accessories Market by Product Type, 2019 - 2022, USD Million
TABLE 116 Singapore E-commerce Fashion Accessories Market by Product Type, 2023 - 2030, USD Million
TABLE 117 Malaysia E-commerce Fashion Accessories Market, 2019 - 2022, USD Million
TABLE 118 Malaysia E-commerce Fashion Accessories Market, 2023 - 2030, USD Million
TABLE 119 Malaysia E-commerce Fashion Accessories Market by Product Type, 2019 - 2022, USD Million
TABLE 120 Malaysia E-commerce Fashion Accessories Market by Product Type, 2023 - 2030, USD Million
TABLE 121 Rest of Asia Pacific E-commerce Fashion Accessories Market, 2019 - 2022, USD Million
TABLE 122 Rest of Asia Pacific E-commerce Fashion Accessories Market, 2023 - 2030, USD Million
TABLE 123 Rest of Asia Pacific E-commerce Fashion Accessories Market by Product Type, 2019 - 2022, USD Million
TABLE 124 Rest of Asia Pacific E-commerce Fashion Accessories Market by Product Type, 2023 - 2030, USD Million
TABLE 125 LAMEA E-commerce Fashion Accessories Market, 2019 - 2022, USD Million
TABLE 126 LAMEA E-commerce Fashion Accessories Market, 2023 - 2030, USD Million
TABLE 127 LAMEA E-commerce Fashion Accessories Market by Product Type, 2019 - 2022, USD Million
TABLE 128 LAMEA E-commerce Fashion Accessories Market by Product Type, 2023 - 2030, USD Million
TABLE 129 LAMEA Watches & Jewelry Market by Country, 2019 - 2022, USD Million
TABLE 130 LAMEA Watches & Jewelry Market by Country, 2023 - 2030, USD Million
TABLE 131 LAMEA Luggage & Bags Market by Country, 2019 - 2022, USD Million
TABLE 132 LAMEA Luggage & Bags Market by Country, 2023 - 2030, USD Million
TABLE 133 LAMEA Others Market by Country, 2019 - 2022, USD Million
TABLE 134 LAMEA Others Market by Country, 2023 - 2030, USD Million
TABLE 135 LAMEA E-commerce Fashion Accessories Market by Country, 2019 - 2022, USD Million
TABLE 136 LAMEA E-commerce Fashion Accessories Market by Country, 2023 - 2030, USD Million
TABLE 137 Brazil E-commerce Fashion Accessories Market, 2019 - 2022, USD Million
TABLE 138 Brazil E-commerce Fashion Accessories Market, 2023 - 2030, USD Million
TABLE 139 Brazil E-commerce Fashion Accessories Market by Product Type, 2019 - 2022, USD Million
TABLE 140 Brazil E-commerce Fashion Accessories Market by Product Type, 2023 - 2030, USD Million
TABLE 141 Argentina E-commerce Fashion Accessories Market, 2019 - 2022, USD Million
TABLE 142 Argentina E-commerce Fashion Accessories Market, 2023 - 2030, USD Million
TABLE 143 Argentina E-commerce Fashion Accessories Market by Product Type, 2019 - 2022, USD Million
TABLE 144 Argentina E-commerce Fashion Accessories Market by Product Type, 2023 - 2030, USD Million
TABLE 145 UAE E-commerce Fashion Accessories Market, 2019 - 2022, USD Million
TABLE 146 UAE E-commerce Fashion Accessories Market, 2023 - 2030, USD Million
TABLE 147 UAE E-commerce Fashion Accessories Market by Product Type, 2019 - 2022, USD Million
TABLE 148 UAE E-commerce Fashion Accessories Market by Product Type, 2023 - 2030, USD Million
TABLE 149 Saudi Arabia E-commerce Fashion Accessories Market, 2019 - 2022, USD Million
TABLE 150 Saudi Arabia E-commerce Fashion Accessories Market, 2023 - 2030, USD Million
TABLE 151 Saudi Arabia E-commerce Fashion Accessories Market by Product Type, 2019 - 2022, USD Million
TABLE 152 Saudi Arabia E-commerce Fashion Accessories Market by Product Type, 2023 - 2030, USD Million
TABLE 153 South Africa E-commerce Fashion Accessories Market, 2019 - 2022, USD Million
TABLE 154 South Africa E-commerce Fashion Accessories Market, 2023 - 2030, USD Million
TABLE 155 South Africa E-commerce Fashion Accessories Market by Product Type, 2019 - 2022, USD Million
TABLE 156 South Africa E-commerce Fashion Accessories Market by Product Type, 2023 - 2030, USD Million
TABLE 157 Nigeria E-commerce Fashion Accessories Market, 2019 - 2022, USD Million
TABLE 158 Nigeria E-commerce Fashion Accessories Market, 2023 - 2030, USD Million
TABLE 159 Nigeria E-commerce Fashion Accessories Market by Product Type, 2019 - 2022, USD Million
TABLE 160 Nigeria E-commerce Fashion Accessories Market by Product Type, 2023 - 2030, USD Million
TABLE 161 Rest of LAMEA E-commerce Fashion Accessories Market, 2019 - 2022, USD Million
TABLE 162 Rest of LAMEA E-commerce Fashion Accessories Market, 2023 - 2030, USD Million
TABLE 163 Rest of LAMEA E-commerce Fashion Accessories Market by Product Type, 2019 - 2022, USD Million
TABLE 164 Rest of LAMEA E-commerce Fashion Accessories Market by Product Type, 2023 - 2030, USD Million
TABLE 165 Key Information - H & M Hennes & Mauritz AB
TABLE 166 Key Information - ASOS Plc
TABLE 167 Key Information - Revolve Group, Inc.
TABLE 168 Key Information - Nordstrom, Inc.
TABLE 170 Key Information - Amazon.com, Inc.
TABLE 171 Key Information - Nike, Inc.
TABLE 172 Key Information - Industria de Diseno Textil, S.A.
TABLE 173 Key Information - eBay, Inc.
TABLE 174 Key Information - Zalando SE

The Global E-commerce Fashion Accessories Market size is expected to reach $630.2 billion by 2030, rising at a market growth of 15.0% CAGR during the forecast period.

Rapid economic development occurs across Asia, with nations like India and China taking center stage. Therefore, the APAC region would acquire more than 50% share of the market by 2030. The growing attraction for the luxury lifestyle, increased purchasing capacity, and the influence of celebrity endorsement are boosting the market expansion in the APAC region. Increasing mobile usage and internet penetration are contributing to the market's growth. The second factor contributing to market expansion is the emergence of new business channels and formats. The rising disposable income of the populace is another crucial factor contributing to market expansion. Due to the above-mentioned factors, Asia-Pacific market demand is high and contributes significantly more to revenue generation.

The major strategies followed by the market participants are Partnerships as the key developmental strategy to keep pace with the changing demands of end users. For instance, In March, 2023, ASOS Plc came into partnership with Criteo to advertise endemic brands across the ASOS app. The partnership would strengthen Asos Media Group's (AMG) offerings and would provide advertisers across its platform with improved targeting and measurement capabilities. In addition, In June, 2022, H & M Hennes & Mauritz AB partnered with Google Cloud to enhance its customer experience and supply chain enablement using Google Cloud's data analytics capabilities. The partnership reinforces H&M's strategy of building better relationships with its customers.

Based on the Analysis presented in the KBV Cardinal matrix; Walmart, Inc. is the forerunner in the Market. In September, 2022, Walmart, Inc. signed a partnership with Claire's Holdings LLC, a fashion accessories provider, to launch Claire's fashion accessories and jewelry in Walmart stores. The partnership enforces Walmart's strategy of providing better shopping experiences to their customers. Companies such as Nike, Inc., Industria de Diseno Textil, S.A. and H & M Hennes & Mauritz AB are some of the key innovators in the Market.

Market Growth Factors

Expansion of the e-commerce industry

Wider access to the internet, both in developed and emerging markets, has been a significant driver of e-commerce growth. More people have access to online shopping platforms, leading to an expanded customer base. The proliferation of smartphones and tablets has made it easier for consumers to shop online, allowing them to purchase anytime and anywhere. Mobile apps and mobile-responsive websites have become essential tools for e-commerce businesses. E-commerce offers unparalleled convenience. Customers can shop 24/7 without the need to visit physical stores. This convenience has become even more critical with busy lifestyles and the impact of the COVID-19 pandemic. With the continuous expansion of the e-commerce industry, it is expected that the market will rise in the coming years.

Growing social media influence

Social media platforms, particularly Instagram and Pinterest, serve as virtual marketplaces where consumers can discover new fashion accessories and styles. Users follow fashion influencers, brands, and celebrities whose posts feature these accessories. As a result, users often come across products they might not have encountered through traditional advertising or in physical stores. Fashion influencers and bloggers are pivotal in promoting fashion accessories through sponsored posts and brand collaborations. Influencers have dedicated followings, and their endorsements can drive significant traffic to e-commerce platforms. These influencers often share their style, showcasing how fashion accessories can be integrated into daily outfits, making them relatable and aspirational to their followers. The combination of social media and e-commerce has created a dynamic synergy that continues to reshape the fashion industry.

Market Restraining Factors

Rising availability of counterfeit products

Counterfeit products divert revenue away from legitimate businesses. E-commerce fashion accessory retailers lose sales and potential growth opportunities as counterfeit items undercut their prices. Counterfeit products can tarnish the reputation of legitimate fashion accessory brands. Customers who unknowingly purchase fake items may associate a negative experience with the brand and, in turn, become wary of online shopping. Counterfeit products erode consumer trust in the market. When customers receive substandard or fake items, they may become hesitant to make future online purchases, affecting the overall market's growth. Counterfeit fashion accessories often lack the quality and safety standards of authentic products. These factors will decline the market growth in the coming years.

Product Type Outlook

On the basis of product type, the market is segmented into watches & jewelry, luggage & bags, and others. In 2022, the watches and jewelry segment dominated the market with the maximum revenue share. The watches & jewelry segment consists of a variety of watches and jewelry. Fine jewelry is created of precious metals, such as gold, silver, titanium, and other metals, and modern jewelry comprises jewelry. Youthful consumers frequently purchase watches and jewelry via e-commerce because they assist price-conscious consumers. In addition, eCommerce provides a transparent and reliable process and supply of timepieces and jewelry, contributing to its popularity. Consequently, its rising demand increases the market's revenue generation.

Regional Outlook

Region-wise, the market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The LAMEA region garnered a significant revenue share in the market in 2022. The growth of the market in the region can be attributed to the region's expanding opportunities and various investments in new eCommerce channels. High internet penetration in the region also contributes to the expansion of the market. The aforementioned factors make the region considerably easier to penetrate than the steadily maturing market.

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include H & M Hennes & Mauritz AB, Walmart, Inc., Amazon.com, Inc., Nike, Inc., Industria de Diseno Textil, S.A. (Inditex S.A.), eBay, Inc., ASOS Plc (Frasers Group), Revolve Group, Inc., Zalando SE, and Nordstrom, Inc.

Recent Strategies Deployed in E-commerce Fashion Accessories Market

Partnerships, Collaborations & Agreements:

Mar-2023: ASOS Plc came into partnership with Criteo, an advertising company, to advertise endemic brands across the ASOS app. The partnership would strengthen Asos Media Group's (AMG) offerings and would provide advertisers across its platform with improved targeting and measurement capabilities.

Jan-2023: ASOS Plc entered a partnership with Secret Sales, a non-full-price marketplace for fashion brands, to sell its products at a non-full price via Secret Sales. The partnership would facilitate ASOS to clear its stock in an efficient manner.

Dec-2022: eBay, Inc. announced a partnership with ACS, a clothing resale, sanitization, and repair services provider, to provide second-hand fashion products selling services. The partnership would facilitate waste reduction in the fashion industry.

Oct-2022: Revolve Group, Inc. entered a partnership with Nykaa Fashion, an India-based fashion retailer, to launch its products in the Indian market. The partnership allows Revolve to fulfil its commitment to provide a wide catalogue of international styles to Indian customers.

Sep-2022: Walmart, Inc. signed a partnership with Claire's Holdings LLC, a fashion accessories provider, to launch Claire's fashion accessories and jewellery in Walmart stores. The partnership enforces Walmart's strategy of providing better shopping experiences to their customers.

Jun-2022: H & M Hennes & Mauritz AB partnered with Google Cloud, a cloud platform offered by Google, to enhance its customer experience and supply chain enablement using Google Cloud's data analytics capabilities. The partnership reinforces H&M's strategy of building better relationships with its customers.

Product Launches and Product Expansions:

Sep-2023: Walmart, Inc. announced the launch of Scoop, a virtual fashion brand. The launch allows Walmart to expand its presence in the mobile virtual world and facilitates the users to style their avatars using Scoop's designs.

Sep-2023: eBay, Inc. announced the launch of a consignment service for luxury product buyers and sellers. The new service enables the customers to connect to sellers who are willing to sell their luxury items on their behalf.

Jul-2023: Amazon.com, Inc. announced the 'Customise Your Product' feature for its online platform. The feature facilitates users to add personalized touches to their selected items.

Apr-2022: eBay, Inc. released Imperfects, a range of defective clothes, shoes, and accessories. The range offers products from over 100 high-street and high-end designers at a discount of up to 60%.

Mar-2022: Walmart, Inc. announced Zeekit technology, a feature used for providing a virtual fitting room experience to the buyers, for its Walmart app and Walmart.com. The feature allows the customers to select from 50 models between 5'2" - 6'0" in height and size range from XS to XXXL to facilitate the customers in selecting the best fit.

Feb-2022: H & M Hennes & Mauritz AB unveiled H&M HOME, a service used for providing fashion-forward decor and accessories for rooms. The assortment in the service ranges from high-quality bedlinen and timeless dinnerware to diversified textiles. The service allows users to create a modern and personalized space.

Geographical Expansions:

Sep-2023: H & M Hennes & Mauritz AB expanded its geographical footprint by opening a new retail outlet in Hyderabad, India. The move comes in line with the company's strategy to provide its Indian customers with top-quality fashion products.

Mergers & Acquisition:

Jul-2023: eBay, Inc. took over Certilogo, an AI-powered fashion and apparel goods authentication provider. The acquisition would allow eBay to provide brands with secure, connected product solutions.

Scope of the Study

Market Segments covered in the Report:

By Product Type

Watches & Jewelry
Luggage & Bags
Others

By Geography

North America
- US
- Canada
- Mexico
- Rest of North America
Europe
- Germany
- UK
- France
- Russia
- Spain
- Italy
- Rest of Europe
Asia Pacific
- China
- Japan
- India
- South Korea
- Singapore
- Malaysia
- Rest of Asia Pacific
LAMEA
- Brazil
- Argentina
- UAE
- Saudi Arabia
- South Africa
- Nigeria
- Rest of LAMEA

Companies Profiled

H & M Hennes & Mauritz AB
Walmart, Inc.
Amazon.com, Inc.
Nike, Inc.
Industria de Diseno Textil, S.A. (Inditex S.A.)
eBay, Inc.
ASOS Plc (Frasers Group)
Revolve Group, Inc.
Zalando SE
Nordstrom, Inc.

Unique Offerings from KBV Research

Exhaustive coverage
Highest number of market tables and figures
Subscription based model available
Guaranteed best price
Assured post sales research support with 10% customization free

Chapter 1. Market Scope & Methodology

1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
- 1.4.1 Global E-commerce Fashion Accessories Market, by Product Type
- 1.4.2 Global E-commerce Fashion Accessories Market, by Geography
1.5 Methodology for the research

Chapter 2. Market at a Glance

2.1 Key Highlights

Chapter 3. Market Overview

3.1 Introduction
- 3.1.1 Overview
  - 3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
- 3.2.1 Market Drivers
- 3.2.2 Market Restraints

Chapter 4. Competition Analysis - Global

4.1 KBV Cardinal Matrix
4.2 Recent Industry Wide Strategic Developments
- 4.2.1 Partnerships, Collaborations and Agreements
- 4.2.2 Product Launches and Product Expansions
- 4.2.3 Acquisition and Mergers
- 4.2.4 Geographical Expansions
4.3 Top Winning Strategies
- 4.3.1 Key Leading Strategies: Percentage Distribution (2019-2023)
- 4.3.2 Key Strategic Move: (Partnerships, Collaborations & Agreements: 2019, Apr - 2023, Mar) Leading Players
4.4 Porter Five Forces Analysis

Chapter 5. Global E-commerce Fashion Accessories Market by Product Type

5.1 Global Watches & Jewelry Market by Region
5.2 Global Luggage & Bags Market by Region
5.3 Global Others Market by Region

Chapter 6. Global E-commerce Fashion Accessories Market by Region

6.1 North America E-commerce Fashion Accessories Market
- 6.1.1 North America E-commerce Fashion Accessories Market by Product Type
  - 6.1.1.1 North America Watches & Jewelry Market by Country
  - 6.1.1.2 North America Luggage & Bags Market by Country
  - 6.1.1.3 North America Others Market by Country
- 6.1.2 North America E-commerce Fashion Accessories Market by Country
  - 6.1.2.1 US E-commerce Fashion Accessories Market
    - 6.1.2.1.1 US E-commerce Fashion Accessories Market by Product Type
  - 6.1.2.2 Canada E-commerce Fashion Accessories Market
    - 6.1.2.2.1 Canada E-commerce Fashion Accessories Market by Product Type
  - 6.1.2.3 Mexico E-commerce Fashion Accessories Market
    - 6.1.2.3.1 Mexico E-commerce Fashion Accessories Market by Product Type
  - 6.1.2.4 Rest of North America E-commerce Fashion Accessories Market
    - 6.1.2.4.1 Rest of North America E-commerce Fashion Accessories Market by Product Type
6.2 Europe E-commerce Fashion Accessories Market
- 6.2.1 Europe E-commerce Fashion Accessories Market by Product Type
  - 6.2.1.1 Europe Watches & Jewelry Market by Country
  - 6.2.1.2 Europe Luggage & Bags Market by Country
  - 6.2.1.3 Europe Others Market by Country
- 6.2.2 Europe E-commerce Fashion Accessories Market by Country
  - 6.2.2.1 Germany E-commerce Fashion Accessories Market
    - 6.2.2.1.1 Germany E-commerce Fashion Accessories Market by Product Type
  - 6.2.2.2 UK E-commerce Fashion Accessories Market
    - 6.2.2.2.1 UK E-commerce Fashion Accessories Market by Product Type
  - 6.2.2.3 France E-commerce Fashion Accessories Market
    - 6.2.2.3.1 France E-commerce Fashion Accessories Market by Product Type
  - 6.2.2.4 Russia E-commerce Fashion Accessories Market
    - 6.2.2.4.1 Russia E-commerce Fashion Accessories Market by Product Type
  - 6.2.2.5 Spain E-commerce Fashion Accessories Market
    - 6.2.2.5.1 Spain E-commerce Fashion Accessories Market by Product Type
  - 6.2.2.6 Italy E-commerce Fashion Accessories Market
    - 6.2.2.6.1 Italy E-commerce Fashion Accessories Market by Product Type
  - 6.2.2.7 Rest of Europe E-commerce Fashion Accessories Market
    - 6.2.2.7.1 Rest of Europe E-commerce Fashion Accessories Market by Product Type
6.3 Asia Pacific E-commerce Fashion Accessories Market
- 6.3.1 Asia Pacific E-commerce Fashion Accessories Market by Product Type
  - 6.3.1.1 Asia Pacific Watches & Jewelry Market by Country
  - 6.3.1.2 Asia Pacific Luggage & Bags Market by Country
  - 6.3.1.3 Asia Pacific Others Market by Country
- 6.3.2 Asia Pacific E-commerce Fashion Accessories Market by Country
  - 6.3.2.1 China E-commerce Fashion Accessories Market
    - 6.3.2.1.1 China E-commerce Fashion Accessories Market by Product Type
  - 6.3.2.2 Japan E-commerce Fashion Accessories Market
    - 6.3.2.2.1 Japan E-commerce Fashion Accessories Market by Product Type
  - 6.3.2.3 India E-commerce Fashion Accessories Market
    - 6.3.2.3.1 India E-commerce Fashion Accessories Market by Product Type
  - 6.3.2.4 South Korea E-commerce Fashion Accessories Market
    - 6.3.2.4.1 South Korea E-commerce Fashion Accessories Market by Product Type
  - 6.3.2.5 Singapore E-commerce Fashion Accessories Market
    - 6.3.2.5.1 Singapore E-commerce Fashion Accessories Market by Product Type
  - 6.3.2.6 Malaysia E-commerce Fashion Accessories Market
    - 6.3.2.6.1 Malaysia E-commerce Fashion Accessories Market by Product Type
  - 6.3.2.7 Rest of Asia Pacific E-commerce Fashion Accessories Market
    - 6.3.2.7.1 Rest of Asia Pacific E-commerce Fashion Accessories Market by Product Type
6.4 LAMEA E-commerce Fashion Accessories Market
- 6.4.1 LAMEA E-commerce Fashion Accessories Market by Product Type
  - 6.4.1.1 LAMEA Watches & Jewelry Market by Country
  - 6.4.1.2 LAMEA Luggage & Bags Market by Country
  - 6.4.1.3 LAMEA Others Market by Country
- 6.4.2 LAMEA E-commerce Fashion Accessories Market by Country
  - 6.4.2.1 Brazil E-commerce Fashion Accessories Market
    - 6.4.2.1.1 Brazil E-commerce Fashion Accessories Market by Product Type
  - 6.4.2.2 Argentina E-commerce Fashion Accessories Market
    - 6.4.2.2.1 Argentina E-commerce Fashion Accessories Market by Product Type
  - 6.4.2.3 UAE E-commerce Fashion Accessories Market
    - 6.4.2.3.1 UAE E-commerce Fashion Accessories Market by Product Type
  - 6.4.2.4 Saudi Arabia E-commerce Fashion Accessories Market
    - 6.4.2.4.1 Saudi Arabia E-commerce Fashion Accessories Market by Product Type
  - 6.4.2.5 South Africa E-commerce Fashion Accessories Market
    - 6.4.2.5.1 South Africa E-commerce Fashion Accessories Market by Product Type
  - 6.4.2.6 Nigeria E-commerce Fashion Accessories Market
    - 6.4.2.6.1 Nigeria E-commerce Fashion Accessories Market by Product Type
  - 6.4.2.7 Rest of LAMEA E-commerce Fashion Accessories Market
    - 6.4.2.7.1 Rest of LAMEA E-commerce Fashion Accessories Market by Product Type

Chapter 7. Company Profiles

7.1 H & M Hennes & Mauritz AB
- 7.1.1 Company Overview
- 7.1.2 Financial Analysis
- 7.1.3 Segmental and Regional Analysis
- 7.1.4 Recent strategies and developments:
  - 7.1.4.1 Partnerships, Collaborations, and Agreements:
  - 7.1.4.2 Product Launches and Product Expansions:
  - 7.1.4.3 Geographical Expansions:
- 7.1.5 SWOT Analysis
7.2 ASOS Plc (Frasers Group)
- 7.2.1 Company Overview
- 7.2.2 Financial Analysis
- 7.2.3 Regional Analysis
- 7.2.4 Recent strategies and developments:
  - 7.2.4.1 Partnerships, Collaborations, and Agreements:
- 7.2.5 SWOT Analysis
7.3 Revolve Group, Inc.
- 7.3.1 Company Overview
- 7.3.2 Financial Analysis
- 7.3.3 Segmental and Regional Analysis
- 7.3.4 Recent strategies and developments:
  - 7.3.4.1 Partnerships, Collaborations, and Agreements:
- 7.3.5 SWOT Analysis
7.4 Nordstrom, Inc.
- 7.4.1 Company Overview
- 7.4.2 Financial Analysis
- 7.4.3 SWOT Analysis
7.5 Walmart, Inc.
- 7.5.1 Company Overview
- 7.5.2 Financial Analysis
- 7.5.3 Segmental and Regional Analysis
- 7.5.4 Recent strategies and developments:
  - 7.5.4.1 Partnerships, Collaborations, and Agreements:
  - 7.5.4.2 Product Launches and Product Expansions:
- 7.5.5 SWOT Analysis
7.6 Amazon.com, Inc.
- 7.6.1 Company Overview
- 7.6.2 Financial Analysis
- 7.6.3 Segmental Analysis
- 7.6.4 Recent strategies and developments:
  - 7.6.4.1 Partnerships, Collaborations, and Agreements:
  - 7.6.4.2 Product Launches and Product Expansions:
- 7.6.5 SWOT Analysis
7.7 Nike, Inc.
- 7.7.1 Company Overview
- 7.7.2 Financial Analysis
- 7.7.3 Segmental Analysis
- 7.7.4 SWOT Analysis
7.8 Industria de Diseno Textil, S.A. (Inditex S.A.)
- 7.8.1 Company Overview
- 7.8.2 Financial Analysis
- 7.8.3 Segmental and Regional Analysis
- 7.8.4 Recent strategies and developments:
  - 7.8.4.1 Geographical Expansions:
- 7.8.5 SWOT Analysis
7.9 eBay, Inc.
- 7.9.1 Company Overview
- 7.9.2 Financial Analysis
- 7.9.3 Segmental and Regional Analysis
- 7.9.4 Recent strategies and developments:
  - 7.9.4.1 Partnerships, Collaborations, and Agreements:
  - 7.9.4.2 Product Launches and Product Expansions:
  - 7.9.4.3 Acquisition and Mergers:
- 7.9.5 SWOT Analysis
7.10. Zalando SE
- 7.10.1 Company Overview
- 7.10.2 Financial Analysis
- 7.10.3 Segmental and Regional Analysis
- 7.10.4 SWOT Analysis

eコマースファッションアクセサリーの世界市場規模、シェア、産業動向分析レポート：製品タイプ別、地域別展望と予測、2023年～2030年

Global E-commerce Fashion Accessories Market Size, Share & Industry Trends Analysis Report By Product Type (Watches & Jewelry, Luggage & Bags, and Others), By Regional Outlook and Forecast, 2023 - 2030

目次

第1章市場範囲と調査手法

第2章市場の概要

第3章市場概要

第4章競合分析- 世界

第5章世界のeコマースファッションアクセサリー市場：製品タイプ別

第6章世界のeコマースファッションアクセサリー市場：地域別

第7章企業プロファイル

第8章市場の成功必須条件

LIST OF TABLES

Scope of the Study

Table of Contents

Chapter 1. Market Scope & Methodology

Chapter 2. Market at a Glance

Chapter 3. Market Overview

Chapter 4. Competition Analysis - Global

Chapter 5. Global E-commerce Fashion Accessories Market by Product Type

Chapter 6. Global E-commerce Fashion Accessories Market by Region

Chapter 7. Company Profiles

Chapter 8. Winning Imperatives for E-commerce Fashion Accessories Market

eコマースファッションアクセサリーの世界市場規模、シェア、産業動向分析レポート：製品タイプ別、地域別展望と予測、2023年～2030年

Global E-commerce Fashion Accessories Market Size, Share & Industry Trends Analysis Report By Product Type (Watches & Jewelry, Luggage & Bags, and Others), By Regional Outlook and Forecast, 2023 - 2030

目次

第1章 市場範囲と調査手法

第2章 市場の概要

第3章 市場概要

第4章 競合分析- 世界

第5章 世界のeコマースファッションアクセサリー市場：製品タイプ別

第6章 世界のeコマースファッションアクセサリー市場：地域別

第7章 企業プロファイル

第8章 市場の成功必須条件

LIST OF TABLES

Scope of the Study

Table of Contents

Chapter 1. Market Scope & Methodology

Chapter 2. Market at a Glance

Chapter 3. Market Overview

Chapter 4. Competition Analysis - Global

Chapter 5. Global E-commerce Fashion Accessories Market by Product Type

Chapter 6. Global E-commerce Fashion Accessories Market by Region

Chapter 7. Company Profiles

Chapter 8. Winning Imperatives for E-commerce Fashion Accessories Market

第1章市場範囲と調査手法

第2章市場の概要

第3章市場概要

第4章競合分析- 世界

第5章世界のeコマースファッションアクセサリー市場：製品タイプ別

第6章世界のeコマースファッションアクセサリー市場：地域別

第7章企業プロファイル

第8章市場の成功必須条件