eコマースフットウェア市場規模、シェア、成長分析：製品タイプ別、性別、材料別、流通チャネル別、価格帯別、地域別- 産業予測2025年～2032年

eコマースフットウェアの世界市場規模は2023年に1,070億米ドルとなり、2024年の1,143億8,000万米ドルから2032年には1,950億7,000万米ドルに成長し、予測期間（2025年～2032年）のCAGRは6.9％で成長する見通しです。

eコマースフットウェア市場は、快適な履物に対する需要の高まり、健康志向の高まり、市場プレイヤーの技術進歩に牽引され、堅調な成長軌道にあります。24時間365日のカスタマーサポートや、クレジットカードやPayPalを含む様々な支払い方法とともに、デジタル決済システムの充実と多様な商品ラインナップがこの拡大をさらに後押ししています。消費者は高品質の製品と革新的なデザインをますます求めるようになっており、デザイナーズシューズへのシフトが顕著になっています。しかし、商品の品質に対する懸念は、オンラインショッピング利用者にとって依然として課題です。アマゾン、グーグル、マスターカードなどの大手企業は、安全な決済ソリューションに投資しており、ナイキのようなブランドは、ソーシャルメディアを活用して顧客とのエンゲージメントを図り、環境に配慮した生産方法を推進しています。このダイナミックな情勢は、フットウェア分野における消費者の嗜好の進化を反映しています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析

eコマースフットウェア市場規模：製品タイプ別& CAGR（2025-2032）

• 市場概要
• 運動靴
• カジュアルシューズ
• フォーマルシューズ
• ブーツ
• サンダル

eコマースフットウェア市場規模：性別： & CAGR（2025-2032）

• 市場概要
• 男性
• 女性
• 子供

eコマースフットウェア市場規模：材料別& CAGR（2025-2032）

• 市場概要
• レザー
• 繊維
• 合成
• ゴム

eコマースフットウェア市場規模：流通チャネル別& CAGR（2025-2032）

• 市場概要
• オンライン小売
• ブランドウェブサイト
• サードパーティのeコマースプラットフォーム

eコマースフットウェア市場規模：価格帯別& CAGR（2025-2032）

• 市場概要
• エコノミー
• ミッドプライス
• プレミアム

eコマースフットウェア市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• Nike（USA）
• Adidas（Germany）
• Amazon（USA）
• Zappos（USA）
• ASOS（UK）
• Foot Locker（USA）
• JD Sports（UK）
• Farfetch（UK）
• StockX（USA）
• GOAT（USA）
• Shein（China）
• Alibaba（China）
• PUMA（Germany）
• Skechers（USA）
• Under Armour（USA）
• New Balance（USA）
• Crocs（USA）
• Vans（USA）
• Steve Madden（USA）

結論と提言

Global E-Commerce Footwear Market size was valued at USD 107.0 billion in 2023 and is poised to grow from USD 114.38 billion in 2024 to USD 195.07 billion by 2032, growing at a CAGR of 6.9% during the forecast period (2025-2032).

The e-commerce footwear market is on a robust growth trajectory, driven by rising demand for comfortable footwear, increased health consciousness, and technological advancements by market players. Enhanced digital payment systems and a diverse range of products are further propelling this expansion, alongside 24/7 customer support and various payment options, including credit cards and PayPal. Consumers are increasingly seeking high-quality products and innovative designs, with a noticeable shift towards designer footwear. However, concerns about product quality remain a challenge for online shoppers. Major players like Amazon, Google, and Mastercard are investing in secure payment solutions, while brands like Nike are leveraging social media for customer engagement and promoting eco-friendly production practices. This dynamic landscape reflects the evolving consumer preferences within the footwear sector.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global E-Commerce Footwear market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global E-Commerce Footwear Market Segments Analysis

Global E-Commerce Footwear Market is segmented by Product Type, Gender, Material, Distribution Channel, Price Range and region. Based on Product Type, the market is segmented into Athletic Footwear, Casual Footwear, Formal Footwear, Boots and Sandals. Based on Gender, the market is segmented into Men, Women and Children. Based on Material, the market is segmented into Leather, Textile, Synthetic and Rubber. Based on Distribution Channel, the market is segmented into Online Retail, Brand Websites and Third-party E-commerce Platforms. Based on Price Range, the market is segmented into Budget, Mid-range and Premium. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global E-Commerce Footwear Market

The global e-commerce footwear market is experiencing significant growth due to several key factors. Primarily, there is a rising demand for stylish, comfortable, and innovative footwear options. Furthermore, as consumer incomes increase and digital payment methods become more popular, this trend is expected to continue. The expansion of e-commerce platforms in emerging markets, coupled with the availability of diverse footwear products at competitive prices, has further stimulated market growth. Additionally, social media's influence on fashion trends and the growing awareness of the health benefits associated with sports and fitness activities are also contributing to the positive trajectory of the e-commerce footwear market.

Restraints in the Global E-Commerce Footwear Market

The global e-commerce footwear market faces several significant restraints that hinder its growth. A primary concern is the uncertainty surrounding product quality, which can adversely affect customer experiences and lead to decreased sales. Furthermore, delivery-related issues such as delays, damages, and lost packages diminish customer satisfaction and erode trust in e-commerce platforms. Cybersecurity concerns and the threat of online fraud can also deter potential buyers, resulting in lower sales figures. In addition, intense market competition and the prevalence of counterfeit products further complicate the landscape, posing additional challenges to the expansion of the e-commerce footwear sector.

Market Trends of the Global E-Commerce Footwear Market

The global e-commerce footwear market is witnessing a significant shift towards sustainability and ethical production as consumers become more conscious of their environmental footprint. This trend is driving demand for eco-friendly footwear brands that leverage recycled materials and sustainable manufacturing practices. Additionally, the integration of artificial intelligence and machine learning is revolutionizing the shopping experience by providing personalized product recommendations and optimizing supply chain efficiencies. This dual focus on sustainability and technological innovation not only caters to ethically-minded consumers but also enhances operational effectiveness, positioning companies for growth in a competitive landscape increasingly defined by eco-awareness and digital transformation.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global E-Commerce Footwear Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Athletic Footwear
• Casual Footwear
• Formal Footwear
• Boots
• Sandals

Global E-Commerce Footwear Market Size by Gender & CAGR (2025-2032)

• Market Overview
• Men
• Women
• Children

Global E-Commerce Footwear Market Size by Material & CAGR (2025-2032)

• Market Overview
• Leather
• Textile
• Synthetic
• Rubber

Global E-Commerce Footwear Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Online Retail
• Brand Websites
• Third-party E-commerce Platforms

Global E-Commerce Footwear Market Size by Price Range & CAGR (2025-2032)

• Market Overview
• Budget
• Mid-range
• Premium

Global E-Commerce Footwear Market Size & CAGR (2025-2032)

• North America (Product Type, Gender, Material, Distribution Channel, Price Range)
  • US
  • Canada
• Europe (Product Type, Gender, Material, Distribution Channel, Price Range)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Gender, Material, Distribution Channel, Price Range)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Gender, Material, Distribution Channel, Price Range)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Gender, Material, Distribution Channel, Price Range)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Nike (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Adidas (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amazon (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zappos (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ASOS (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Foot Locker (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• JD Sports (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Farfetch (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• StockX (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GOAT (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shein (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Alibaba (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PUMA (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Skechers (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Under Armour (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• New Balance (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Crocs (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vans (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Steve Madden (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations