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市場調査レポート
商品コード
1596845
アルコール飲料の市場規模、シェア、成長分析:製品タイプ別、アルコール度数別、フレーバー別、包装タイプ別、流通チャネル別、地域別 - 産業予測、2024年~2031年Alcoholic Beverages Market Size, Share, Growth Analysis, By Product Type, By Alcohol Content, By Flavor, By Packaging Type, By Distribution Channel, By Region - Industry Forecast 2024-2031 |
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アルコール飲料の市場規模、シェア、成長分析:製品タイプ別、アルコール度数別、フレーバー別、包装タイプ別、流通チャネル別、地域別 - 産業予測、2024年~2031年 |
出版日: 2024年11月21日
発行: SkyQuest
ページ情報: 英文 242 Pages
納期: 3~5営業日
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世界のアルコール飲料の市場規模は、2022年に1兆5,420億9,000万米ドルとなり、2023年の1兆5,791億米ドルから、2031年までには1兆9,090億1,000万米ドルに成長し、予測期間(2024年~2031年)のCAGRは2,4%で成長する見通しです。
世界のアルコール飲料市場は、急増する若年人口、中間層の拡大、堅調な経済状況によって大きな成長を遂げています。この市場拡大を後押しする主要な要因としては、ウォッカ、フレーバーワイン、ビール、カクテルなどの人気飲料の製造における技術進歩、消費者のライフスタイルや選好の進化などが挙げられます。さらに、世界中の醸造所やワイナリーの数が増加していることも、このダイナミックな情勢に寄与しています。様々な文化が長い歴史の中でアルコール飲料を消費してきた一方で、今日の市場は主に地域の特産品で占められており、大量生産品に移行できるものはわずかです。ブドウから造られるワインや大麦から造られるビールのような蒸留酒は、現在では商品と見なされており、生産コストや関税が価格構造に大きく影響し、国や時代によって弾力性が異なります。若年層消費者の増加が予想されるため、特にプレミアムやスーパープレミアムの需要が高まると予想されます。しかし、アルコール消費が健康に及ぼす影響に関する懸念が、この分野の成長を抑制する可能性があります。さらに、プレミアムおよびウルトラプレミアム製品に関連するコストの上昇が、市場拡大のさらなる課題となる可能性があります。まとめると、アルコール飲料市場は有望な成長ポテンシャルを示す一方で、今後数年間の軌跡を左右しかねない課題に直面しています。
Global Alcoholic Beverages Market size was valued at USD 1542.09 billion in 2022 and is poised to grow from USD 1579.10 billion in 2023 to USD 1909.01 billion by 2031, growing at a CAGR of 2,4% during the forecast period (2024-2031).
The global alcoholic beverages market is witnessing significant growth driven by a burgeoning young population, an expanding middle class, and robust economic conditions. Key factors propelling this market expansion include technological advancements in the production of popular drinks such as vodka, flavored wines, beers, and cocktails, alongside evolving consumer lifestyles and preferences. Moreover, the increase in the number of breweries and wineries around the globe contributes to this dynamic landscape. While various cultures have a long history of consuming alcoholic beverages, today's market is primarily dominated by regional specialties, with only a few able to transition into mass-produced products. Distilled spirits like wines from grapes and beers from barley are now viewed as commodities, with production costs and tariffs significantly affecting pricing structures that yield varying elasticities across different countries and time periods. The anticipated rise in young adult consumers is expected to bolster demand, particularly for premium and super-premium options. However, concerns regarding the health implications of alcohol consumption may temper growth in this sector. Additionally, the rising costs associated with premium and ultra-premium products might further challenge market expansion. In summary, while the alcoholic beverages market exhibits promising growth potential, it faces challenges that could influence its trajectory in the coming years.
Top-down and bottom-up approaches were used to estimate and validate the size of the Global Alcoholic Beverages market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.
Global Alcoholic Beverages Market Segmental Analysis
Global Alcoholic Beverages Market is segmented by product type, alcoholic content, flavor, packaging type, distribution channel and region. Based on product type, the market is segmented into beer, wine, spirits. Based on alcoholic content, the market is segmented into high, medium, low. Based on flavor, the market is segmented into unflavored, flavored. Based on packaging type, the market is segmented into glass bottles, tins, plastic bottles, others. Based on distribution channel, the market is segmented into on-trade, off-trade. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.
Driver of the Global Alcoholic Beverages Market
The Global Alcoholic Beverages market is significantly influenced by multiple factors driving its expansion. Rising disposable incomes and increasing urbanization in emerging economies have led to a surge in nightlife activities, such as visiting bars and nightclubs. Young individuals, particularly those from affluent families, are driving demand through social media influence and accessibility to alcoholic drinks. Urban stressors have also contributed to higher alcohol consumption, as many view drinking as a way to unwind. Additionally, producers are innovating with new flavors, attracting curious consumers, especially millennials. The pandemic saw a spike in beer and dark liquor sales, prompting major industry players to leverage e-commerce platforms, enhancing market potential. Moreover, burgeoning interest in artisanal spirits in regions like China and India presents further growth opportunities, particularly for competitively priced, value-added products like hard seltzers. However, a concurrent rise in the popularity of non-alcoholic alternatives poses challenges, compelling brands to focus on lower alcohol content offerings to meet health-conscious consumer preferences.
Restraints in the Global Alcoholic Beverages Market
The growth of the global alcoholic beverages market is being hindered by a rising consumer preference for non-alcoholic options. Additionally, potential new entrants into the alcoholic beverages industry face substantial barriers, including the necessity for significant capital investment, resource allocation, and compliance with governmental legal certifications. These challenges contribute to lengthy processing times, further restricting market expansion. Moreover, an increasing awareness of health and wellness among consumers is likely to curtail the market's growth prospects throughout the forecast period, as individuals gravitate towards healthier beverage alternatives in light of changing lifestyles and preferences.
Market Trends of the Global Alcoholic Beverages Market
The Global Alcoholic Beverages market is witnessing a significant shift towards low- and no-alcohol options, propelled by a growing cohort of health-conscious consumers and a surge in social media marketing. This trend is bolstered by the increasing curiosity of sober drinkers who seek inclusive social experiences without the alcohol content. Major retailers, including Whole Foods, are embracing this shift by prominently featuring trendy low- and no-calorie products in their top offerings. Additionally, local breweries are innovating with non-alcoholic beer and alternative beverages, indicating that this movement is not a passing fad, but a lasting evolution in consumer preferences and market dynamics.