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市場調査レポート
商品コード
1309698
ホームフレグランスの世界市場規模、シェア、産業動向分析レポート:製品別、流通チャネル別、地域別展望、2023年~2030年予測Global Home Fragrance Market Size, Share & Industry Trends Analysis Report By Product (Sprays, Scented Candles, Essential Oils, Incense Sticks and Others), By Distribution Channel, By Regional Outlook and Forecast, 2023 - 2030 |
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ホームフレグランスの世界市場規模、シェア、産業動向分析レポート:製品別、流通チャネル別、地域別展望、2023年~2030年予測 |
出版日: 2023年06月30日
発行: KBV Research
ページ情報: 英文 186 Pages
納期: 即納可能
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ホームフレグランス市場規模は2030年までに194億米ドルに達し、予測期間中にCAGR 8.6%の市場成長率で上昇すると予測されます。
KBV Cardinalのマトリックスに掲載された分析によると、The Procter and Gamble Companyが同市場の主要な先駆者です。2023年1月、Febrezeは地球とつながる必要性を反映したフレグランス「Mountain」を発表しました。この製品は、香りの楽しさを通じて大自然の静けさを顧客の家庭にもたらすシンプルな方法です。Newell Brands, Inc.、The Estee Lauder Companies, Inc.、Scentair Technologies, Inc.などの企業があります。
市場成長要因
持続可能性へのシフトの高まり
多くの貿易法にはすでに絶滅危惧種や原材料の保護に関する規定があり、木材のトレーサビリティに関する独占協定もあります。さまざまな新しい規制は、バリューチェーン全体を通じて、人権、環境、善良な管理に対する違反や違反の可能性を特定し、対処し、是正することを企業に求めています。また、現代の消費者は環境保全に大きな関心を寄せており、それが持続可能な決定を下す動機となっています。そのため、環境に優しい包装ケースやホームフレグランスの生産は、競合他社よりも好まれています。したがって、市場におけるこうした持続可能な取り組みは、市場の拡大に寄与すると思われます。
アロマセラピーの普及と需要の増加
アロマセラピーは、入眠障害や睡眠障害のある人にとって有益です。鼻孔から植物エキスを吸入することで、リラックス効果が得られ、入眠を助ける。自然で健康的な生活を送りたいという顧客の欲求の高まりと、アロマセラピー・ワックスメルトがもたらす健康効果への意識の高まりが、アロマセラピー・ワックスメルトの人気を高めています。その結果、アロマテラピー・ワックスメルトは自然療法の一種として人気が高まっています。さらに、アロマセラピストは、その治療効果により、今日、より多くの香りのワックスメルトを必要としています。このように、フレグランスの製造に天然防腐剤が広く使用されるようになったことで、需要が大幅に増加しています。
市場抑制要因
ホームフレグランスのDIY人気の高まり
ホームフレグランスのDIYは、高価な市販品を購入するよりも長期的にははるかに低コストで済みます。ホームフレグランスをDIYすることで、ユーザーは自分の好みやセンスを表現する、世界にひとつだけの個性的な香りをデザインすることができます。自家製の香りは、エッセンシャルオイル、ハーブ、花などの天然成分で作ることができ、市販のアイテムに使われている合成香料よりも健康的で安全なことが多いです。さらに、エッセンシャルオイルやハーブの中には、気分、不安、ストレス、リラクゼーションを高める薬効があるものもあります。その結果、DIYの人気の高まりにより、市販の様々なホームフレグランスアイテムを採用する消費者が減少し、市場拡大の妨げになると予測されます。
製品の展望
市場は製品別に、アロマキャンドル、スプレー、エッセンシャルオイル、線香、その他に区分されます。2022年の売上高シェアはスプレーが最大で、市場を独占しています。これは、スプレーのようなホームフレグランスシステムが長年消費者に愛用されてきたためです。使い方が簡単で、部屋に素早く香りを加えることができます。また、ホームフレグランス・スプレーは使いやすく、持ち運びも簡単です。これらの製品は病院部門に導入されており、同部門の拡大とともに、予測期間中に同分野の成長が促進されると予想されます。
流通チャネルの展望
流通チャネル別に見ると、市場はスーパーマーケット&ハイパーマーケット、専門店、コンビニエンスストア、オンライン、その他に分けられます。オンライン・セグメントは2022年の市場で有望な成長率を確保しました。この流通チャネルは、消費者にホームフレグランス製品を購入する簡単で便利な方法を提供します。オンライン購入の増加とその利便性により、オンライン流通チャネルは今後も市場で主要な役割を果たすと予想されます。また、同社のeコマース・ウェブサイトには、キャンドル、ルームミスト、ディフューザーなど、ホームフレグランス製品の豊富な品揃えが掲載されています。
地域別展望
地域別に見ると、市場は北米、欧州、アジア太平洋、LAMEAで分析されます。欧州地域は、2022年の同市場において最大の収益シェアを占めています。欧州の消費者は健康志向を強めており、自然で環境的に持続可能なホームフレグランスに対する需要の高まりから、健康を促進する製品を求めるようになっているため、市場は拡大しています。エッセンシャルオイルのような天然成分をホームフレグランス製品に使用することは、合成香料に代わる健康的な代替品とみなされています。
List of Figures
The Global Home Fragrance Market size is expected to reach $19.4 billion by 2030, rising at a market growth of 8.6% CAGR during the forecast period.
The Online sector is growing because of the rise in internet penetration over the past decade. Hence, the online segment acquired the $1,936.8 million revenue of the market in 2022. Even though the number of physical stores is higher, digital retail technologies such as automated chatbots, virtual stores, visual search, and augmented reality can help online retailers provide superior customer experiences. Due to rising disposable incomes and shifting lifestyles in several regions, the demand for household fragrances has increased significantly. E-commerce platforms for purchasing home fragrances like reed diffusers, luxury candles, room fresheners, etc., are acquiring immense popularity among consumers. E-commerce vendors sell artistically crafted household fragrances, particularly candles with intricate shapes and sculptural construction. This increased consumer interest in purchasing home fragrances, bolstering the market expansion.
The major strategies followed by the market participants are Product Launches as the key developmental strategy to keep pace with the changing demands of end users. For instance, In June, 2023, ScentAir announced the launch of the Limited Edition Summer Fragrance Collection that consists of exciting latest fragrances involved in the excitement and thrill of travel and summer fun. Additionally, In January, 2022, The Yankee Candle Company, Inc., part of Newell Brands, Inc., unveiled Yankee CandleWell Living Collection, a lineup of wellness-inspired scents meant to change the mood of your house and encourage renewal and regeneration, the Well Living Collection helps the family create the most of every moment jointly.
Based on the Analysis presented in the KBV Cardinal matrix; The Procter and Gamble Company is the major forerunner in the Market. In January, 2023, Febreze introduced Mountain, a fragrance that reflects the need to Connect with the Earth. The launched product is a simple way to bring the calmness of the great outdoors into customers' homes through the pleasure of scent. Companies such as Newell Brands, Inc., The Estee Lauder Companies, Inc. and Scentair Technologies, Inc. are
Market Growth Factors
Increasing shift toward sustainability
Numerous trade laws already contain provisions for preserving endangered species and materials, and there are exclusive agreements concerning the traceability of wood. Various new regulations require businesses to identify, address, and remedy any violations or prospective violations of human rights, the environment, and good administration throughout their entire value chain. Also, modern consumers are extremely concerned with environmental preservation, which motivates them to make sustainable decisions. Therefore, eco-friendly packaging cases and production for home fragrances are preferred over the rest of the competition. Thus, such sustainable initiatives in the market will contribute to its expansion.
Increasing prevalence and demand for aromatherapy
Aromatherapy can be beneficial for those who have trouble falling or remaining asleep. This procedure involves inhaling plant extracts through the nostrils, which relaxes the person and assists them in falling asleep. Customers' increasing desire to live natural, healthy lives and their growing awareness of the health benefits offered by these aromatherapy wax melts have increased their popularity. As a result, they are becoming increasingly popular as a form of natural medication. In addition, due to their therapeutic benefits, aromatherapists require more scented wax melts today. Thus, the widespread use of natural preservatives in producing fragrances has led to a significant increase in their demand.
Market Restraining Factors
Increasing popularity of DIYs for home fragrance
DIY home fragrance creation can cost far less in the long term than purchasing pricey commercial items. DIY home fragrances let the user design one-of-a-kind, individualized aromas that express their tastes and sense of style. Homemade scents can be manufactured with natural components such as essential oils, herbs, and flowers, which are frequently healthier and safer than the synthetic perfumes used in commercial items. In addition, some essential oils and herbs have medicinal qualities that can enhance mood, anxiety, stress, and relaxation. As a result, it is predicted that fewer consumers will adopt a variety of commercially available home fragrance items due to the growing popularity of DIYs, which will hamper the market's expansion.
Product Outlook
Based on product, the market is segmented into scented candles, sprays, essential oils, incense sticks and others. The sprays segment dominated the market with maximum revenue share in 2022. This is because home fragrance systems like sprays have been a consumer favorite for many years. They are simple to use and can rapidly add a burst of fragrance to a room. In addition, home fragrance sprays are easy to use & carry. They have their implementation in the hospitality sector, and with the sector's expansion, the segment's growth is expected to propel during the projected period.
Distribution Channel Outlook
On the basis of distribution channel, the market is divided into supermarkets & hypermarkets, specialty stores, convenience stores, online and others. The online segment procured a promising growth rate in the market in 2022. This distribution channel provides consumers a simple and convenient way to shop for home fragrance products. With the rise of online purchasing and its convenience, it is anticipated that online distribution channels will continue to have a major role in the market. In addition, the company's e-commerce website features a vast selection of home fragrance products, including candles, room mists, and diffusers.
Regional Outlook
Region-wise, the market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The Europe region witnessed the largest revenue share in the market in 2022. The market is growing because European consumers are becoming increasingly health-conscious and seeking products that promote well-being due to rising demand for natural and environmentally sustainable home fragrances. Using natural constituents, such as essential oils, in home fragrance products is viewed as a healthier alternative to synthetic fragrances.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Seda France, Inc., Newell Brands, Inc., Bath & Body Works, NEST Fragrances, S. C. Johnson & Son, Inc., The Estee Lauder Companies, Inc., The Procter and Gamble Company, Reckitt Benckiser Group PLC, Bougie et Senteur and Scentair Technologies, Inc.
Recent Strategies Deployed in Home Fragrance Market
Partnerships, Collaborations and Agreements:
Apr-2023: The Yankee Candle Company, Inc., part of the Newell Brands, came into partnership with Vera Bradley, an American luggage and handbag design company. Under this partnership, both companies would launch a limited-edition collection of elegant latest designs before Mother's Day.
Aug-2022: Bath & Body Works partnered with Instacart, an American delivery company that operates a grocery delivery and pick-up service. This partnership would aim to serve last-minute shoppers with many deliveries available fastly.
Product Launches and Product Expansions:
Jun-2023: ScentAir announced the launch of the Limited-Edition Summer Fragrance Collection. The limited collection consists of exciting latest fragrances involved in the excitement and thrill of travel and summer fun.
May-2023: ScentAir Technologies, LLC introduced fragrance-infused reeds, the newly developed patent pending fragrance. The launch would enable home consumers to cover spaces too small for the greater coverage ScentAir Whisper Home fragrance diffuser.
Apr-2023: Friday Collective™, a brand within the Newell Brands suite, announced the launch of 'Free To Be', 'Sunroof's Open', and 'Free Spirit', the three exclusive fragrances. This launch consists of Scented Candles that consist of Uplifting and Experience-Driven Fragrances.
Apr-2022: Galde, the brand of SC Johnson announced the launch of Coastal Sunshine Citrus, the everyday fragrance. With this launch, Glade's line would help consumers transform their homes from summer to spring.
Jan-2023: Febreze introduced Mountain, a fragrance that reflects the need to Connect with the Earth. The launched product is a simple way to bring the calmness of the great outdoors into customers' homes through the pleasure of scent.
Jan-2022: The Yankee Candle Company, Inc., part of Newell Brands, Inc., unveiled Yankee CandleWell Living Collection, a lineup of wellness-inspired scents meant to change the mood of your house and encourage renewal and regeneration, the Well Living Collection helps the family create the most of every moment jointly.
Oct-2021: Estee Lauder unveiled Dream Dusk, Radiant Mirage, Desert Eden, and The new Eau de paerfum sprays, an extensive fragrance series, ranging from eau de parfums, hand creams, and travel sprays. The Launched products feature floral, woody, and fresh notes.
Feb-2021: Glade released Glade® PlugIns® Scented Oil PLUS, the energy-efficient warmer across the marketplace which provides enduring fragrance with the least waste. This product was designed for customers who want to build the best mood for their homes but are concerned about waste.
Feb-2021: Febreze launched Fade Defy Plug, a Plug-In with Tech that controls Scent Release. The product features a dual-wick system that switches between two slightly different, complementary scents every 45 minutes, making sure consumers don't become nose blind to the scent.
Geographical Expansions:
May-2023: Bath & Body Works opened its high street store in Bangalore, India. The new facility would offer exclusive fragrances for the home and body. Additionally, Bath & Body further broadens its reach in the online space by introducing fashion and beauty e-retailers including Myntra, Amazon, and Nykaa.
Market Segments covered in the Report:
By Product
By Distribution Channel
By Geography
Companies Profiled
Unique Offerings from KBV Research