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市場調査レポート
商品コード
1292471
小売向けクラウドの世界市場規模、シェア、産業動向分析レポート:組織規模別(大企業、中小企業)、サービスモデル別、コンポーネント別、展開モデル別、地域別展望と予測、2023年~2029年Global Retail Cloud Market Size, Share & Industry Trends Analysis Report By Organization Size (Large Enterprises and SMEs), By Service Model, By Component, By Deployment Model, By Regional Outlook and Forecast, 2023 - 2029 |
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小売向けクラウドの世界市場規模、シェア、産業動向分析レポート:組織規模別(大企業、中小企業)、サービスモデル別、コンポーネント別、展開モデル別、地域別展望と予測、2023年~2029年 |
出版日: 2023年05月31日
発行: KBV Research
ページ情報: 英文 337 Pages
納期: 即納可能
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小売向けクラウド市場規模は、2029年までに1,330億米ドルに達すると予測され、予測期間中のCAGRは19.2%の市場成長率で上昇する見込みです。
KBVカーディナル・マトリックスに掲載された分析によると、マイクロソフト社とグーグル社(アルファベット社)が同市場の先行者です。2022年9月、マイクロソフトはインフォシスと提携し、企業が顧客体験を迅速に再定義し、クラウドとデータでシステムを増幅し、プロセスを刷新できるようにしました。IBM Corporation、Oracle Corporation、Accenture PLCなどの企業は、この市場における主要なイノベーターです。
市場成長要因
マルチクラウド・アーキテクチャの受け入れ拡大
マルチクラウド・システムは、小売企業がデータ分析のために利用しています。小売業者は、ソーシャルメディア、店舗での取引、インターネットでの購入など、さまざまな情報源から大量の情報を収集しています。小売企業は、さまざまなクラウドプロバイダーを活用することで、サプライチェーンを効率的に管理するために必要なリソースやツールへのアクセスを確保することができます。例えば、ある店舗では物流管理にクラウド・プロバイダーを利用し、別の店舗では在庫管理にクラウド・プロバイダーを利用するといった具合です。小売企業はマルチクラウドを利用することで、競争上の優位性を獲得し、拡張性、柔軟性、俊敏性を高め、経費を削減し、セキュリティ体制を強化することができます。
オンラインとオフラインのショッピング体験を向上させる新しい小売テクノロジーの受け入れ拡大
スムーズでカスタマイズされた購買体験に対する需要が、新たな小売戦略の採用を後押ししています。小売業者は、消費者の購買習慣や嗜好をよりよく理解するために、消費者データを収集・分析する新技術を導入しています。この情報は、パーソナライズされた推奨を行い、顧客エンゲージメントを高めるために利用することができます。拡張現実、人工知能、ビッグデータ分析、機械学習、仮想現実などの技術を活用することは、このカテゴリーに含まれます。こうした側面が市場の成長を支えるものと予測されます。
市場抑制要因
クラウドベースのシステムとレガシーシステムの統合
小売業界でクラウド・コンピューティング・システムが広く利用されるための主な課題の1つは、クラウド技術とレガシー・システムとの統合です。多くの小売企業は、注文、支払い、在庫管理などの重要なタスクを処理するレガシーシステムに投資してきました。従来のシステムとクラウドベースのシステムを統合するのは難しいことですが、現在のシステムを維持しながらクラウドコンピューティングを利用するためには必要なことです。最近のクラウドベースのシステムと比べると、レガシーシステムは時代遅れのテクノロジーを使って作られていることが多いです。クラウドベースのシステムとレガシーシステムを統合する際のこうした課題は、市場の成長を妨げる可能性があります。
コンポーネントの展望
コンポーネントに基づき、市場はソリューションとサービスに区分されます。2022年には、ソリューション・セグメントが最大の売上シェアで市場を独占しました。小売向けクラウドソリューションは、オンラインとオフラインのインタラクションを接続し、よりカスタマイズされたインサイト主導の消費者ジャーニーを提供します。さらに、小売向けクラウド・ソリューションは、あらゆるチャネルに対して最大限のスケーラビリティと高い可用性を提供します。小売向けクラウドソリューションのこうした利点は、より大きな普及を促し、このセグメントの市場拡大を促進すると思われます。
サービスモデルの展望
サービスモデル別に見ると、市場はSaaS、PaaS、IaaSに分類されます。2022年の市場では、IaaS分野が顕著な収益シェアを記録しました。ITの複雑性を軽減し、ITインフラを管理するために訓練されたスタッフを雇用し、データセンターの展開コストを削減する必要性が高まっているため、IaaSの需要はますます高まっています。ハイブリッド・クラウド・プラットフォームの利用拡大と、商用ストレージおよびセキュリティ・ソリューションに対する需要の両方が、このセグメントの市場拡大の要因となっています。
ソリューションタイプ別展望
ソリューションは、サプライチェーン管理、顧客管理、ワークフォース管理、マーチャンダイジング、レポート&分析、データセキュリティ、オムニチャネル、その他に分類されます。2022年には、サプライチェーン管理分野が市場で最も高い売上シェアを占めました。業界大手のほとんどがクラウドベースのテクノロジーを導入し、比類のない可視性とデータ主導の洞察力でサプライチェーンに革命を起こそうとしているため、小売セクターは大きな成長を遂げると予測されています。
展開モデルの展望
導入モデルによって、市場はパブリッククラウド、プライベートクラウド、ハイブリッドクラウドに分類されます。2022年には、ハイブリッドクラウドセグメントが市場で大きな収益シェアを獲得しました。ハイブリッド・クラウドは、パブリック・クラウドとプライベート・クラウドのインフラを横断してさまざまな小売アプリケーションやワークロードを接続できるため、小売企業の間でより一般的な選択肢となっています。サプライチェーン管理、顧客関係管理、在庫管理、eコマースなどは、小売企業がハイブリッド・クラウドを採用している重要な小売業務の一部です。
組織規模の見通し
組織規模に基づき、市場は大企業と中小企業に細分化されます。2022年には、大企業セグメントが市場で最も高い売上シェアを占めました。大企業は、競争の激しい小売セクターで成功するために継続的なイノベーションを行う必要があります。大企業は、小売向けクラウド・ソリューションを導入することで、コストを削減し、顧客体験を向上させ、プロセスを合理化することができます。大企業は、小売向けクラウド・ソリューションの導入と運用に必要なインフラとリソースを有しているため、小売向けクラウド・ソリューションのメリットをより容易に活用することができます。
地域別展望
地域別に見ると、市場は北米、欧州、アジア太平洋、LAMEAで分析されます。2022年には、北米地域が最も高い収益シェアを獲得し、小売向けクラウド市場をリードしました。小売業界の活況とクラウドベースの小売ソリューションに対する需要の高まりが、一貫した収益成長の主因となっています。さらに、企業は顧客にパーソナライズされた店舗でのショッピング体験を提供するように方向転換しており、これが同地域の収益成長を促進すると予測されています。
List of Figures
The Global Retail Cloud Market size is expected to reach $133 billion by 2029, rising at a market growth of 19.2% CAGR during the forecast period.
Solutions segment is the major component of the market. Hence, it is anticipated to capture more than 72% share of the market by 2029. Many of these essential elements of the customer experience, including the lack of fitting rooms, interactions with store employees, the acceptance of cash purchases, and in-store product testing, were put to the ultimate test during the COVID-19 pandemic and the ensuing social isolation. As a result, radio-frequency identification (RFID) tags are now a key component of automated in-store checkout systems. RFID tags are very small metal strips that transmit data about the object they are attached to using radio waves, as their name suggests. RFID tags substantially accelerate the automatic checkout procedure because they can be automatically scanned simultaneously and store more data than barcode labels.
The major strategies followed by the market participants are Product Launches as the key developmental strategy in order to keep pace with the changing demands of end users. For instance, In January, 2023, Google Cloud launched four latest and updated AI tools which are: A personalized search and browsing experience for e-commerce sites, An AI-driven product recommendation system, A tool that uses machine learning to arrange products on websites, and An AI-powered solution for checking in-store shelves. The update aims to offer customers a smoother online shopping experience and support retailers with in-store inventory management. Additionally, In January, 2021, Microsoft Unveiled Microsoft Cloud for Retail, in another sign of the largest cloud providers targeting specific industries and sectors. This launch would aim to help brands create what Microsoft calls 'intelligent retail'. Furthermore, Microsoft would utilize digital solutions to help better known customers to employees in the latest ways, provide an agile and resilient supply chain, and help retail businesses.
Based on the Analysis presented in the KBV Cardinal matrix; Microsoft Corporation and Google LLC (Alphabet Inc.) are the forerunners in the Market. In September, 2022, Microsoft partnered with Infosys to enable businesses to swiftly redefine customer experiences, amplify systems with cloud and data and renew processes. Companies such as IBM Corporation, Oracle Corporation and Accenture PLC are some of the key innovators in the Market.
Market Growth Factors
Grown acceptance of multi-cloud architecture
Multi-cloud systems are being used by retailers for data analytics. Retailers gather a ton of information from various sources, such as social media, in-store transactions, and internet purchases. Retailers can ensure they have access to the resources and tools they need to efficiently manage their supply chain by utilizing a variety of cloud providers. A shop, for instance, may use one cloud provider for logistics management or another for inventory management. Retailers may gain a competitive advantage, boost their scalability, flexibility, and agility, reduce expenses, and strengthen their security posture using multi-cloud setups.
Rising acceptance of new retail technologies for enhancing online & offline shopping experience
The demand for a smooth and customized purchasing experience drives the adoption of new retail strategies. Retailers are implementing new technologies to gather and analyze consumer data to better understand their buying habits and preferences. This information can be used to make personalized recommendations and increase customer engagement. Utilizing technology like augmented reality, artificial intelligence, big data analytics, machine learning, and virtual reality, among others, falls under this category. These aspects are predicted to support the growth of the market.
Market Restraining Factors
Incorporation of cloud-based systems with legacy systems
One of the main challenges to the widespread use of cloud computing systems in the retail sector is the integration of cloud technologies with legacy systems. Over time, many retailers have invested in legacy systems, which often handle crucial tasks like ordering, payment, and inventory management. Integrating traditional systems with cloud-based systems can be difficult, but it is necessary to allow businesses to use cloud computing while keeping their current systems in place. Compared to recent cloud-based systems, legacy systems are often created using antiquated technologies. These challenges while integrating cloud-based and legacy systems may hamper the market growth.
Component Outlook
Based on component, the market is segmented into solutions and services. In 2022, the solutions segment dominated the market with the maximum revenue share. Retail cloud solutions connect online and offline interactions to provide more customized, insight-driven consumer journeys. Moreover, retail cloud solutions offer maximum scalability and high availability for every channel. These advantages of retail cloud solutions encourage greater uptake, which will fuel market expansion in this segment.
Services Model Outlook
By services model, the market is categorized into SaaS, PaaS, and IaaS. The IaaS segment recorded a remarkable revenue share in the market in 2022. Because of the growing need to reduce IT complexity, hire trained staff to manage IT infrastructures, and reduce data center deployment costs, IaaS is becoming more and more in demand. Both the expanding use of hybrid cloud platforms and the demand for commercial storage and security solutions, have been responsible for the market's expansion in this segment.
Solution Type Outlook
Based on solution type, the market is divided into supply chain management, customer management, workforce management, merchandising, reporting & analytics, data security, omni-channel, and others. In 2022, the supply chain management segment held the highest revenue share in the market. Since most of the industry's major players are implementing cloud-based technology to revolutionize their supply chains with unparalleled visibility and data-driven insights, the retail sector is predicted to experience tremendous growth.
Deployment Model Outlook
On the basis of deployment model, the market is classified into public cloud, private cloud and hybrid cloud. In 2022, the hybrid cloud segment garnered a significant revenue share in the market. The ability to connect different retail apps and workloads across public & private cloud infrastructures makes hybrid cloud a more popular choice among retailers. Supply chain management, customer relationship management, inventory management, and e-commerce are some of the important retail tasks retailers employ hybrid cloud to serve.
Organizational Size Outlook
Based on organizational size, the market is fragmented into large enterprises and SMEs. In 2022, the large enterprises segment held the highest revenue share in the market. Large businesses must continuously innovate to thrive in the very competitive retail sector. Large businesses can shave costs, improve customer experience, and streamline processes by implementing retail cloud solutions. Because they have the infrastructure and resources to adopt and operate retail cloud solutions, large businesses may more easily use the advantages of the technology.
Regional Outlook
Region wise, the market is analysed across North America, Europe, Asia Pacific and LAMEA. In 2022, the North America region led the retail cloud market by generating the highest revenue share. The booming retail industry and rising demand for cloud-based retail solutions are the main causes of consistent revenue growth. Additionally, businesses are reorienting themselves to offer their clients a personalized in-store shopping experience, which is anticipated to drive the market's revenue growth in the region.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Alibaba Cloud (Alibaba Group Holding Limited), Cisco Systems, Inc., Salesforce, Inc., SAP SE, IBM Corporation, Oracle Corporation, Accenture PLC, Amazon Web Services, Inc (Amazon.com, Inc.), Microsoft Corporation and Google LLC (Alphabet Inc.)
Recent Strategies Deployed in Retail Cloud Market
Partnerships, Collaboration Agreements:
Mar-2023: Oracle ORCL came into partnership with Hibbett, an athletic-inspired fashion brand. Under this partnership, Oracle Cloud would provide improved in-store experience and also highly personalized interactions to enhance customer loyalty and sales.
Mar-2023: IBM collaborated with Wasabi Technologies, the hot cloud storage company. This collaboration would propel data advancement in hybrid cloud environments. This collaboration aims to enable businesses to run applications across any environment - on-premises, in the cloud, or at the edge - and help allow users to cost-efficiently access and use important business data and analytics in real-time.
Jan-2023: Salesforce partnered with Walmart Commerce Technologies, a provider of white-label solutions of all sizes. Under this partnership, Both companies would aim to offer retailers with technologies and services that power frictionless local pickup and delivery for shoppers everywhere.
Oct-2022: Accenture signed a partnership with Google Cloud, a platform, offered by Google, is an offering of cloud computing services. Under this partnership, companies would boost value from Data, AI, and Technology, offering support to help clients create a strong digital core and reinvent their enterprise on the cloud.
Sep-2022: IBM partnered with Vmware, a company involved in cloud infrastructure and business mobility. Under this partnership, companies aim to integrate consulting specialization and the latest jointly engineered cloud solutions for clients running mission-critical workloads in VMware-based environments.
Sep-2022: Microsoft partnered with Infosys, an Indian multinational information technology company. Through this partnership, the companies aimed to enable businesses to swiftly redefine customer experiences, amplify systems with cloud and data and renew processes.
Jun-2022: Oracle joined hands with Komax, a retail group. Following this collaboration, Oracle would offer its Retail suite of services over its cloud infrastructure to Komax to help the business in introducing the latest clothing, accessories, and shoes from a range of popular brands to customers across Latin America.
Mar-2022: Microsoft came into an agreement with ASOS, a British fashion retailer. With this agreement, the companies aimed to jointly work on a new project intending to expedite their strategic growth plans for Microsoft. Moreover, this partnership would also allow companies to meet the rising demand for better product availability along with personalized and seamless digital experiences.
Jul-2021: Accenture collaborated with Casino Group, a leading food retailer, with more than 11,500 stores, and Google Cloud, a Platform offered by Google. This collaboration would aim to boost the technological development of Casino Group transforming the France-based mass-market retail brand and the retail market as a whole.
Mar-2021: IBM teamed up with GK Software, a global company in cloud services for retail. The collaboration aims to help propel next-generation retail underpinned by hybrid cloud technology from Red Hat and IBM. Additionally, The companies would help retailers to advance and adapt rapidly to the digital era by providing consumers with better and connected omnichannel experiences.
Product Launches and Product Expansions:
Feb-2023: Oracle introduced The Cloud-native, software-as-a-service, the latest Cloud Services to help banks meet customer demands. The product would provide corporate and retail banks the agility to advance their banking applications to meet customer requirements.
Jan-2023: Google Cloud launched four latest and updated AI tools which are: A personalized search and browsing experience for e-commerce sites, An AI-driven product recommendation system, A tool that uses machine learning to arrange products on websites, and An AI-powered solution for checking in-store shelves. The update aims to offer customers a smoother online shopping experience and support retailers with in-store inventory management.
Jan-2021: Microsoft Unveiled Microsoft Cloud for Retail, in another sign of the largest cloud providers targeting specific industries and sectors. This launch would aim to help brands allow what Microsoft calls 'intelligent retail'. Furthermore, Microsoft would utilize digital solutions to help better know customers to employees in the latest ways, provide an agile and resilient supply chain, and help retail businesses.
Jan-2021: Google Cloud introduced Product Discovery Solutions for Retail, a completely integrated portfolio, Google Cloud's Product Discovery Solutions delivers retailers with AI/ML-based technologies that offer a smarter and highly customized shopping experience for its customers.
Acquisitions and Mergers:
Feb-2022: IBM completed its acquisition of Neudesic, a leader in cloud services. Following this acquisition, the company aimed to expand its hybrid multi-cloud services offerings along with accelerating its AI and hybrid cloud strategy.
Sep-2021: Accenture acquired HRC Retail Advisory, a retail-focused strategy consultancy with critical in-demand skills and solutions. This acquisition would aim to help clients in the retail value chain, ranging from omnichannel capabilities to customer-centric merchandising to the emerging store presence and creating high-performance businesses.
Market Segments covered in the Report:
By Organization Size
By Service Model
By Component
By Deployment Model
By Geography
Companies Profiled
Unique Offerings from KBV Research