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市場調査レポート
商品コード
1172724
ヘッドセットの世界市場規模、シェア、産業動向分析レポート:タイプ別(インイヤー、オーバーイヤー)、接続性別(有線、無線)、用途別(商用、パーソナル)、価格帯別、地域別展望と予測、2022年~2028年Global Headset Market Size, Share & Industry Trends Analysis Report By Type (In-ear and Over-ear), By Connectivity (Wired and Wireless), By Application (Commercial and Personal), By Price Band Type, By Regional Outlook and Forecast, 2022 - 2028 |
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ヘッドセットの世界市場規模、シェア、産業動向分析レポート:タイプ別(インイヤー、オーバーイヤー)、接続性別(有線、無線)、用途別(商用、パーソナル)、価格帯別、地域別展望と予測、2022年~2028年 |
出版日: 2022年11月30日
発行: KBV Research
ページ情報: 英文 236 Pages
納期: 即納可能
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ヘッドセットの世界市場規模は、予測期間中にCAGR28.6%で成長し、2028年には2,395億米ドルに達すると予測されます。
急速な都市化に伴い、大都市圏に居住する人々の可処分所得は増加しています。また、都市化の進展に伴い、技術的に高度な製品へのニーズも高まっています。その結果、世界中の人々が、タブレット、スマートフォン、高度なワイヤレスイヤホンなどのスマートデバイスに注目し、生活をより快適にし、高まる技術の進歩に適応できるようにしています。
一般に、テクニカルサポートセンターやカスタマーサービスでは、従業員が情報を入力するだけでなく、コミュニケーションを取りながら顧客対応に従事するため、ヘッドセットが使用されます。より頻繁に、ヘッドセットはビデオ会議やゲーム内のコミュニケーションに使用されます。プレイ中のヘッドセットは、プレイヤー同士が会話するために使用され、プレイヤーはマウスとキーボードを自由に使ってゲームをプレイすることができます。
COVID-19の影響度分析
COVID-19は、2020年のウェアラブル産業に大きな影響を与え、特に上半期に大きな影響を与えました。その大きな要因は、パンデミック期間中の政府の厳しい規制や制限によるサプライチェーンの乱れです。各国のメーカーは、ウェアラブル分野で使用される原材料を大量に備蓄していました。しかし、COVID-19の影響で、メーカーの生産スケジュールに支障をきたしました。主要国での封鎖により、これらのウェアラブル分野の売上が減少し、納期が低下しました。
市場の成長要因
ヘッドセットの技術的進歩の高まり
音の歪みを最小限に抑え、様々なスタイルのヘッドセットに対する需要の高まりは、技術開発に対するビジネスの本質的な投機となりました。音楽デバイスのシームレスな接続と強化されたリスニング体験は、近距離無線通信、&アクティブノイズキャンセリングのような一流の機能で実現されています。近距離無線通信技術は、通信とワイヤレスヘッドフォンのちょうどタップで楽な音楽を聴くことができました。
フィットネス愛好家が市場を牽引
ヘッドセット市場は、フィットネス愛好家の需要の増加により、売上が急増しています。運動中に周囲の騒音を遮断するために、ヘッドホンの使用が増加しています。埃や雨など様々な気候条件の中で運動するためのヘッドホンやイヤホンの利用は、生産者がより耐久性のある製品を利用できるようにすることにつながっています。また、水や埃に対する安全性を確保するために、イングレスプロテクション規格を持つ製品の製造も始まっています。
市場抑制要因
市場に出回る多くの模倣品
模倣品の増加が、ヘッドセット市場の大きな課題となっています。低価格の商品、リーズナブルな価格への要求が、経済的な模倣品の製造につながっているのです。消費者は通常、製品への理解不足から、安価な模倣品を購入する傾向があります。また、品質やブランドに対する意識が低いため、低価格の類似品を購入してしまうこともあります。
タイプ別展望
ヘッドセット市場は、タイプ別にインイヤーとオーバーイヤーに分類されます。オーバーイヤーヘッドセットセグメントは、2021年のヘッドセット市場で大きな収益シェアを獲得しています。オーバーイヤーヘッドフォンは通常、耳を完全に囲む大きなイヤークッションと厚いネックバンドを備えています。これらは、一般的に最も快適なデザインです。また、オンイヤー型と比較して、パッドが充実しており、装着しやすいため、頭に負担をかけないです。オーバーイヤーヘッドフォンは、より良いバッテリ寿命を持っており、移植性があります。
接続性の展望
接続性に基づいて、ヘッドセット市場は有線とワイヤレスに二分されます。2021年、ワイヤレスセグメントは、ヘッドセット市場でかなりの成長率を調達しました。これらのワイヤレスヘッドセットは、ワイヤレス無線周波数信号またはBluetoothを使用してデバイスに接続します。Bluetoothヘッドセットは経済的で、消費者にモビリティを提供します。ワイヤレス技術を活用することで、消費者は自由に動き回ることができます。拡張知能、人工知能、SKAA技術などのハイテク技術が広く受け入れられているため、潜在顧客の関心はワイヤレスヘッドセットに向けられているのです。
アプリケーションの展望
アプリケーションの展望に基づき、ヘッドセット市場は個人向けと商用に分類されます。2021年、個人向けセグメントは、ヘッドセット市場の顕著な成長率をカバーしました。これは、フィットネス、カジュアル、スポーツ、バーチャルリアリティ、ゲームなど、人々の個人的な利用を目的としたヘッドセットの調達が増加しているためです。また、在宅勤務のエコシステムのかなりの上昇に伴い、個人用ヘッドセットの需要も増加します。この在宅勤務のエコシステムにより、オフィスでの会議、カンファレンス、トレーニングセッションを自宅から行うことが必須となり、個人用ヘッドセット市場の売上を押し上げています。
価格帯別の展望
ヘッドセット市場は、価格帯別に50ドル未満、51~150ドル、151~350ドル、351ドル以上に区分されます。2021年には、151-350ドルのセグメントがヘッドセット市場で最大の収益シェアを示しました。改良されたデザイン、周波数応答、ノイズキャンセリング、3D技術などの付加価値機能に対する需要などの高度な特性が、151~350ドルの製品の需要に影響を与えています。この価格帯の製品は、もう少し低い価格帯の製品に比べ、品質、音の認識、優れたサウンド体験、ブランド認知度などが優れています。
地域別展望
地域別では、ヘッドセット市場は、北米、アジア太平洋、欧州、LAMEAで分析されます。2021年、アジア太平洋地域はヘッドセット市場で最大の収益シェアを占めました。これは、特に中国やインドなどの発展途上国において、この地域の消費者の可処分所得が上昇しているためです。アジア太平洋地域のヘッドセット市場は価格に敏感であるため、主要なヘッドセット、企業はインドや中国などの国のローカルブランドとの厳しい競争に直面しています。したがって、ヘッドセット市場は、アジア太平洋地域における成長のためのより多くの機会を持っています。
市場参入企業がとっている主な戦略は、製品の発売です。カーディナルマトリックスで提示された分析に基づき、Apple, Inc.はヘッドセット市場の先駆者です。Harman International Industries, Inc.、Sony Corporation、Logitech International S.A.などの企業は、ヘッドセット市場における主要な革新者の一人です。
List of Figures
The Global Headset Market size is expected to reach $239.5 billion by 2028, rising at a market growth of 28.6% CAGR during the forecast period.
The introduction of headsets has revolutionized verbal communication. Without holding, a microphone or wearing an earpiece, oral communication has become easier. Headsets have replaced traditional telephones. Now one does not have to stand in one place to communicate or be confined to one closed environment.
Many designs and variations are available for the headsets. The standard headsets designs include a microphone on the end of the bracket positioned near the mouth and two earpieces. The earpieces are connected to the neckband or headband. This setup has resulted in a high-fidelity sound system. The ambient sound is very low when the ears are covered.
The disposable income of the people residing in metropolitan areas has increased with rapid urbanization. With the growing urbanization, the need for technologically advanced products also rises. As a result, people worldwide turn to smart devices such as tablets, smartphones and advanced wireless earphones to make life easier and adaptable to rising technological advancements.
Generally, in technical support centres and customer service, where employees engage in customer dealing while communicating as well as typing information, headsets are used. More often, headsets are used for video conferencing and communication within the game. While playing headsets are used by players to converse with each other, allowing them to freely use a mouse and keyboard to play the game.
COVID - 19 Impact Analysis
COVID-19 has greatly affected the wearable industry in 2020, especially in the first half of the year. The major factor responsible for this is the supply chain disturbance because of the strict government regulations and restrictions during the pandemic period. Manufacturers of various countries had a large stockpile of raw materials used in the wearable segment. However, COVID-19 has hindered the production schedules of the manufacturers. The sales of these wearable sectors declined due to the lockdown in major economies, which resulted in lowering the delivery rates.
Market Growth Factors
Rising technological advancement in the headsets
The rising growth in the demand for minimal distortion in sound and varied styles for the headset has intrinsically pitched businesses for technological developments. The seamless connection in the music device and enhanced listening experience is made possible with top-notch features like near-field communications, & active noise cancellation. Near-field communication technology has made communication and listening to music effortless with just a tap on wireless headphones.
Fitness enthusiasts are driving the market
The headsets market is soaring the sales with the rising demand from fitness fanatics. The use of headsets while exercising is increasing to keep out the ambient noises. The utilization of headphones or earphones for exercise in varied climatic conditions, such as dust, and rain, has led the producers to make available more durable products. Manufacturers have also started to produce products with an ingress protection rating to provide safety against water and dust.
Market Restraining Factors
Many counterfeit products available in the market
The increasing availability of fake products is a major challenge for the headset market. The demand for low-cost goods, at reasonable prices has led to the manufacturing of economical counterfeit products. Consumers usually have a lack of understanding of the products due to which they often tend to buy cheaply priced fake products. They are unaware of the quality, or the brand leading them to buy similar products offered at a lower price.
Type Outlook
By type, the headset market is divided into in-ear and over ear. The over-ear headsets segment acquired a significant revenue share in the headset market in 2021. The over-ear headphones usually have big ear cushions that fully surround the ear and thick neckbands. They are generally the most comfortable design. They do not add much tension to the head as they are well-padded and easy to wear as compared to on-ear models. The over-ear headphones have better battery life and are portable.
Connectivity Outlook
Based on connectivity, the headset market is bifurcated into wired and wireless. In 2021, the wireless segment procured a considerable growth rate in the headset market. These wireless headsets use wireless radio frequency signals or Bluetooth to connect to a device. Bluetooth headsets are economical and provide mobility to consumers. Utilizing wireless tech allows them to move around freely. The wide acceptance of high-tech technology such as augmented reality, artificial intelligence, and SKAA technology has led to potential customers' attention towards wireless headsets.
Application Outlook
On the basis of application outlook, the headset market is classified into personal and commercial. In 2021, the personal segment covered a remarkable growth rate in the headset market. This is because of the increasing procreation of headsets for fitness, casual, sports, virtual reality, and gaming for personal utilization of the people. Moreover, with a considerable rise in the work-from-home ecosystem, the number for personal headsets demand will also increase. This work-from-home ecosystem has made it mandatory for office meetings, conferences, and training sessions to be addressed from home which has boosted the personal headsets market's sales.
Price Band Type Outlook
On the basis of price band type, the headset market is segmented into, below USD 50, USD 51-150, USD 151-350 and over USD 351. In 2021, the USD 151-350 segment witnessed the largest revenue share in the headset market. Highly developed characteristics like improved design, frequency response, and demand for value-added features, which include noise cancellation, & 3D technology, have influenced the demand for product ranging between USD 151-350. The products in the particular price range offer better quality, sound recognition, superior sound experience, and brand recognition against the products ranged a little lower.
Regional Outlook
Region wise, the headset market is analysed across North America, Asia-Pacific, Europe and LAMEA. In 2021, the Asia-Pacific region accounted for the maximum revenue share in the headsets market. This is because of the rising consumer disposable income in the region, particularly in developing nations like China and India. Major headsets, companies face tough competition from local brands in countries like India and China as the headset market in Asia-Pacific is price-conscious. Thus, the headset market has more opportunities for the growth in the Asia-Pacific.
The major strategies followed by the market participants are Product Launches. Based on the Analysis presented in the Cardinal matrix; Apple, Inc. is the forerunner in the Headset Market. Companies such as Harman International Industries, Inc., Sony Corporation, Logitech International S.A. are some of the key innovators in Headset Market.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Bose Corporation, Apple, Inc, Harman International Industries, Inc. (Samsung Electronics Co., Ltd.), Grado Labs, Inc., Shure, Inc., Logitech International S.A., Panasonic Corporation, Poly, Inc. (Plantronics, Inc.) (HP Development Company, L.P.), Sony Corporation and Sennheiser Electronic GmbH & Co. KG
Recent Strategies Deployed in Headset Market
Product Launches and Expansions:
Oct-2022: Logitech G, part of Logitech International, launched the G733 wireless headset, a wireless gaming-focused headset. The headset has reversible suspension headbands, provides dual-layer memory foam ear pads, and is available in two color options. This product aims to provide gamers with high-performance gaming tools while taking a fun approach.
Sep-2022: Bose launched QuietComfort Earbuds II, a wireless earbud with a CustomTune sound calibration feature, that customs audio and noise cancellation based on the user's ear canal's acoustic response, and ActiveSense, a feature that allows user to listen to music and be aware of surroundings at the same time.
Sep-2022: JBL (a brand under Harman International) launched JBL Quantum 350 Wireless Headphones, a gaming headset with a 22-hour replenishable battery, focused on improved focus and increased comfort for the user. The headsets are DISCORD-certified and works with both Skype and TeamSpeak.
Sep-2022: Logitech launched Brio 500 webcams and Zone Vibe headphones, webcams, and headsets intended to use for hybrid work, and would make work easy for teachers, architects, designers, etc. These two products fulfill the advancing needs of remote, hybrid workers, many of whom still lack the right equipment.
Sep-2022: Sony launched WH-1000XM5 in India, a premium over-ear headset, available in two color options, black, and silver, with 30 hours of battery life. The premium headphones are 360 Reality Audio Certified, can be paired with two devices at once and is equipped with Swift Pair technology.
Sep-2022: Sennheiser launched Momentum 4, a wireless headphone with 60 hours of battery backup, Adaptive Noise Cancellation (ANC) technology, and built-in EQ. The product is also equipped with sound personalization features, providing users with an extraordinary sound experience.
Aug-2022: Grado introduced GS1000x and GS3000x, Statement X series headsets. The GS3000x is bordered by cocobolo wood, and equipped with the Grado's most powerful driver, while GS1000x has a combination of mahogany and ipe wood.
Jul-2022: JBL (part of Harman International) launched JBL LIVE Pro 2 headphones, with features like up to 40 hours of listening, IPX 5 ratings, noise and wind isolation technology. The product launch reinforces JBL's noise-canceling truly wireless product offerings.
Jun-2021: Poly launched Poly Voyager Focus 2, a wireless headset with features like Acoustic Fence technology, active noise cancellation (ANC), etc. The headset is available in two variants, Voyager Focus 2 UC and Voyager Focus 2 Office, both of which are Microsoft Teams-certified, and has a button that allows user to instantly access Microsoft Teams app.
Sep-2020: Panasonic introduced five new headsets within Athleisure and the Retro series. HTX90N, HTX20B, NJ310B, TCM130, and TCM55, these headsets are equipped with voice assistance, and noise cancellation technology. The new headphones bring together modern design and matchless sound technology. These headsets under Athleisure and the Retro series, fulfill today's consumers advancing needs.
Partnerships, Collaborations and Agreements:
Sep-2022: Bose partnered with Qualcomm, a US-based multinational company, primarily into developing and manufacturing software, semiconductors, etc. The partnership involves integrating Qualcomm's music and voice platforms into future Bose devices for a better and exceptional listening experience. This partnership aims to upgrade Bose's products and technologies, to provide their customers with a better listening experience.
Mar-2022: JBL (a subsidiary of Harman International) collaborated with 100 Thieves, an American gaming organization, and a fashion lifestyle brand. The companies collaborated on Quantum ONE Headset, a limited edition, game-focused headset. This collaboration complements JBL's objective to become a go-to brand in gaming.
Feb-2022: Sony teamed up with Niantic, a US-based company, specializing in developing augmented reality platform. The collaboration involves integrating Niantic's AR technology and Sony's audio technology for the development of headphones featuring auditory AR. Moreover, the collaboration involves working on other future and existing projects.
Business Expansions:
Jun-2022: Sony introduced INZONE, a new product line under Sony that focuses on PC gaming gear. The first offering includes 3 headsets, out of which two are wireless and one is wired, and two monitors. The brand launch caters to the demands of the increased market of gaming and esports tournaments.
Geographical Expansions:
Feb-2021: Logitech expanded its global footprint by opening its first offline retail store in India. The geographical expansion reflects Logitech's devotion to the Indian market and consumers and aligns with its plan to provide consumers with an offline store to personally experience Logitech's wide product offerings and make an intelligent buying decision.
Market Segments covered in the Report:
By Type
By Connectivity
By Application
By Price Band Type
By Geography
Companies Profiled
Unique Offerings from KBV Research