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市場調査レポート
商品コード
1155454
低糖食品・低糖飲料の世界市場規模、シェア、産業動向分析レポート:流通チャネル別(スーパーマーケット&ハイパーマーケット、コンビニエンスストア、オンライン、その他)、製品別、地域別展望・予測、2022~2028年版Global Reduced Sugar Food & Beverages Market Size, Share & Industry Trends Analysis Report By Distribution Channel (Supermarkets & Hypermarkets, Convenience Stores, Online and Others), By Product, By Regional Outlook and Forecast, 2022 - 2028 |
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低糖食品・低糖飲料の世界市場規模、シェア、産業動向分析レポート:流通チャネル別(スーパーマーケット&ハイパーマーケット、コンビニエンスストア、オンライン、その他)、製品別、地域別展望・予測、2022~2028年版 |
出版日: 2022年10月31日
発行: KBV Research
ページ情報: 英文 193 Pages
納期: 即納可能
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低糖食品・低糖飲料の世界市場規模は、2028年には795億米ドルに達し、予測期間中にCAGR8.6%の市場成長率で上昇すると予測されています。
顧客はスナックに大きく依存しているため、栄養価の高いスナックを消費する必要があります。なぜなら、不健康なスナックを摂取すると、体重増加や肥満など、さまざまな健康問題につながる可能性があるからです。悪い間食は様々な健康問題につながる一方、良い間食は身体の健康維持に役立つため、間食は人の食生活において重要な要素となっています。
そのため、砂糖控えめのフルーツスナックなど、ヘルシーなスナックの需要が今後高まると予想されます。糖尿病や低血圧など、食事と食事の間に一定量の食事を必要とする疾患の増加。また、糖質を抑えたフルーツスナックなど、様々な間食グッズを多くの人が取り入れるようになったことも、市場拡大に寄与しています。
COVID-19インパクト分析
小売流通チャネルにおける調理済み食品の驚異的な売上増は、避難所生活の初期段階において消費者が慌てて食料品を購入したことが一因でした。しかし近年、加工食品の衛生面や安全性に関する健康上の懸念が高まり、消費者が家庭で食事を作るために生の食材を選ぶようになったことが、これらの商品の市場に影響を及ぼしています。このことは、今後数年間、業界をリードするプレーヤーに新たな成長機会を提供することになるでしょう。グルテンフリー、ベジタリアン、ミートフリーの低糖質スナックに対する顧客の高いニーズが、予測期間を通じて低糖質フルーツスナック市場を牽引すると考えられます。
市場の成長要因
肥満の蔓延
肥満は、21世紀の公衆衛生に対する最も大きな脅威の1つであり、地球上のどの国にも存在する問題です。成人の肥満は、健康状態の悪化や様々な疾患による早期死亡の原因となる主要な危険因子です。これらの疾患には、心血管疾患、変形性関節症、糖尿病、および多数の有病性悪性腫瘍が含まれます。体重過多と肥満の有病率は、子供と大人の両方で憂慮すべき速度で増加しています。この飲料には人工甘味料が含まれていますが、人工甘味料は通常の砂糖の600倍の甘さがあるため、微量にしか使用されていません。
生活習慣病の増加
健康的なライフスタイルの普及に伴い、無糖のエナジードリンクの人気は急上昇しています。炭酸飲料は、肥満の増加に大きく寄与しており、無糖エナジードリンクは、炭酸飲料の消費によって残された空白を埋める優れた代替品として登場したのです。無糖エナジードリンクの最も有名なブランドには、Red Bull、Monster、Rockstarなどがあり、最もよく消費されている無糖エナジードリンクのリストに含まれています。
市場抑制要因
医学研究における人工甘味料の使用に関する懸念
無糖食品・飲料事業の拡大を阻む問題の一つは、人工甘味料の安全性プロファイルが曖昧であることによる普及率の低下です。人工甘味料の使用は、健康に悪影響を及ぼす可能性があるという証拠があります。砂糖で甘味をつけた飲料と人工甘味料で甘味をつけた飲料の2つのグループでメタボリックシンドロームのリスクを比較したところ、砂糖で甘味をつけた飲料の方が、人工甘味料で甘味をつけた飲料よりもメタボリックシンドロームのリスクが高いという結果が出ています。
流通経路の展望
低糖食品・低糖飲料市場は、流通チャネル別に、スーパーマーケット&ハイパーマーケット、コンビニエンスストア、オンライン、その他に分けられます。オンラインセグメントは、2021年の還元糖食品&飲食品市場でかなりの収益シェアを登録しました。なぜなら、現在、より多くの人がスマートフォンなどを利用できるようになり、インターネットを利用する人が増えたからです。また、世界中の消費者の間で、食料品の買い物にオンラインプラットフォームを利用したいという欲求が高まっていることも、予測期間を通じて市場の拡大を後押しする要因となっています。
製品別の展望
低糖食品・低糖飲料市場は、製品別にベーカリー、飲料、菓子類、乳製品、スナック、その他に区分されます。2021年の低糖質食品&飲料市場では、飲料分野が最も高い収益シェアを獲得しました。消費者にとってより良い、添加糖分の少ないスポーツ飲料やエネルギー飲料に対する需要が世界中で大きいためです。また、低糖質でミネラルを多く含むフレーバーウォーターや炭酸飲料の需要が高まっていることも、市場拡大の要因となっています。
地域別の展望
地域別では、北米、欧州、アジア太平洋、LAMEAで低糖食品・低糖飲料市場を分析しています。北米セグメントは、2021年の還元糖食品&飲料市場で最も高い収益シェアを獲得しています。この市場を牽引している主な要因は、この地域に住む糖尿病患者の数が増加していることで、この地域では砂糖の含有量が少ない食品に対する需要が増加しています。全米糖尿病統計報告書によると、米国には糖尿病を患う人が約3,730万人いるとされています。
List of Figures
The Global Reduced Sugar Food & Beverages Market size is expected to reach $79.5 billion by 2028, rising at a market growth of 8.6% CAGR during the forecast period.
Low- or no-added-sugar fruit snacks are confections that use minimal or no artificial sweeteners. There are several reduced-sugar fruit snacks available on the market, including fruit strips and fruit bars. Increasing purchasing power and shifting customer preferences toward ready-to-eat and healthful convenience foods would increase the market demand for fruit snacks with decreased sugar.
To serve a large client base, several enterprises are offering fruit snacks with improved quality and choice for effective distribution networks. In addition, increased consumer expenditure on healthy items would bolster demand and growth of the reduced sugar fruit snack market throughout the projection period. The food and beverage business is seeing several trends and innovations in its product range, which will provide new growth prospects for market participants.
As customers are highly dependent on snacks, they must consume nutritious snacks. Because consuming unhealthy snacks may lead to a variety of health problems, such as weight gain or obesity. Snacks are an important aspect of a person's diet since bad snacking can lead to a variety of health problems, whilst good snacking can aid in the maintenance of physical health.
Due to this, the demand for healthy snacking options, such as fruit snacks with less sugar, will rise in the future years. The increased incidence of disorders requiring a certain amount of food between regular meals, such as diabetes and low blood pressure. In addition, the increased adoption of a variety of snacking goods, such as fruit snacks with reduced sugar, by the majority of the population contributes to the market's expansion.
COVID - 19 Impact Analysis
The tremendous increase in sales of ready-to-eat foods in retail distribution channels was caused in part by consumers' panicked purchases of food supplies during the early phase of the lockdown. In recent years, however, the rising health concerns related to the sanitation and safety of processed foods have impacted the market for these items, as consumers have opted for raw ingredients to prepare their meals at home. This would offer up new growth opportunities for the leading industry players in the coming years. High customer demand for gluten-free, vegetarian, and meat-free low-sugar snack choices will drive the market for low-sugar fruit snacks throughout the projection period.
Market Growth Factors
Rising prevalence of obesity
Obesity is one of the most significant threats to public health that the 21st century has seen, and it is a problem that is present in every country on the planet. Adult obesity is a major risk factor contributing to poor health and premature mortality from various conditions. These conditions include cardiovascular disease, osteoarthritis, diabetes, and numerous prevalent malignancies. The prevalence of overweight and obesity is increasing at an alarming rate among both children and adults. This beverage contains artificial sweeteners, which are only used in trace amounts because they are 600 times sweeter than regular sugar.
The Increasing Prevalence of Diseases Caused by Lifestyle
As more and more individuals become aware of the benefits of adopting a healthy lifestyle, sugar-free energy drinks are seeing a meteoric rise in popularity. Carbonated soft drinks were a big contributor to the rising obesity crisis, and sugar-free energy drinks have emerged as a superior alternative to fill the void left by their consumption. Some of the most well-known brands of sugar-free energy drinks, such as Red Bull, Monster, and Rockstar, are included on the list of the most commonly consumed sugar-free energy drinks.
Market Restraining Factors
Concerns regarding the use of artificial sweeteners in medical research
One of the problems that are hindering the expansion of the sugar-free food and beverage business is lower adoption owing to ambiguity regarding the safety profile of artificial sweeteners. There is evidence that using artificial sweeteners can lead to adverse health effects. A comparison was made between the risk of metabolic syndromes in two different groups of people: one group consisted of people who consumed beverages sweetened with sugar, and the other group consisted of people who consumed beverages sweetened with artificial sweeteners.
Distribution Channel Outlook
On the basis of Distribution Channels, the Reduced Sugar Food & Beverages Market is divided into Supermarkets & Hypermarkets, Convenience Stores, Online, and Others. The online segment registered a substantial revenue share in the reduced sugar food & beverages market in 2021. Because more people now have access to smartphones and other such devices, which has led to an increase in the number of people using the internet. In addition, the rising desire among consumers across the world for the use of an online platform for grocery shopping is another factor that will help the expansion of the market throughout the projected period.
Product Outlook
Based on the Product, the Reduced Sugar Food & Beverages Market is segmented into Bakery, Beverages, Confectionery, Dairy, Snacks, and Others. The beverages segment acquired the highest revenue share in the reduced sugar food & beverages market in 2021. Because there is a large demand around the world for sports and energy beverages that are better for consumers and have fewer added sugars. In addition, the growing demand for flavored waters and carbonated soft drinks that have lower levels of sugar and higher levels of minerals is another factor that is contributing to the expansion of the market.
Regional Outlook
Region-wise, the Reduced Sugar Food & Beverages Market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The North America segment garnered the highest revenue share in the reduced sugar food & beverages market in 2021. The primary factor that is driving this market is the rise in the number of diabetics living in this region, which has led to an increase in the demand for food items that contain less sugar in this region. According to the National Diabetes Statistics Report, there are approximately 37.3 million persons in the United States who are living with diabetes.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Nestle S.A., Hain Celestial Group, Inc., Unilever plc, NOW Foods, Inc., Givaudan S.A., Cargill Corporation, The Coca-Cola Company, PepsiCo, Inc., Danone S.A. and Mondelez International.
Strategies deployed in Reduced Sugar Food & Beverages Market
2022-Aug: Mondelez took over Clif Bar & Company, a leading U.S. maker of healthy energy bars with natural ingredients. This acquisition focused on expanding Mondelez International's global snack bar business, with leading brands such as CLIF, CLIF Kid, and LUNA joining the company's refrigerated snacking business Perfect Snacks in the U.S. and showing performance nutrition company Grenade in the U.K. Moreover, the acquisition also offers the company's strategy to reshape its offering to provide higher and more tolerable growth.
2021-Dec: Hain Celestial completed the acquisition of Parmcrisps and Thinsters, high-protein, low-carb cheese crisps, and snack mixes. This acquisition would coincide with Hain Celestial's Hain 3.0 enterprise strategy.
2020-Sep: PepsiCo launched Tropicana Lean range, which contains 40% less sugar and calories. The Tropicana range is produced from 100% recyclable material and includes no artificial sweeteners. Moreover, the company focused on managing sugar content, which is the main obstacle for shoppers buying food and beverage products, especially families.
2020-Jul: Cargill introduced C TruSweet 01795, a 95% pure fructose syrup. The C TruSweet's rapid onset of sweetness is perfect for highlighting fruity tastes in drinks and food, such as fruit preparation and fillings, dairy, ice creams, and sports nutrition products.
2019-Nov: Coca-Cola unveiled the Rani Float, a real fruit piece along with higher content juice. This launch aimed to deliver more options to customers and appeal to their various preferences and tastes across beverage varieties.
2019-Jun: Mondelez unveiled the Dairy Milk chocolate with 30% less sugar. The dairy milk chocolate would be presented instantly in the UK and India, creating it the chocolate maker's first such action to decrease sugar in its products in India.
2018-Apr: Coca-Cola introduced a no-sugar version of Thums Up. This launch aimed to enable coca-cola to broaden the brand's impression and propel its growth. Moreover, the launch focused on increasing consumer choices for healthier drinks.
Market Segments covered in the Report:
By Distribution Channel
By Product
By Geography
Companies Profiled
Unique Offerings from KBV Research