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市場調査レポート
商品コード
1155425
アンビエントコマースの世界市場規模、シェア、産業動向分析レポート:エンドユーザー別(百貨店、コンビニエンスストア、スーパーマーケット、食料品店、その他)、コンポーネント別、地域別展望・予測、2022年~2028年Global Ambient Commerce Market Size, Share & Industry Trends Analysis Report By End-use (Department Stores, Convenience Stores, Supermarkets, Grocery Stores, and Others), By Component, By Regional Outlook and Forecast, 2022 - 2028 |
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アンビエントコマースの世界市場規模、シェア、産業動向分析レポート:エンドユーザー別(百貨店、コンビニエンスストア、スーパーマーケット、食料品店、その他)、コンポーネント別、地域別展望・予測、2022年~2028年 |
出版日: 2022年10月31日
発行: KBV Research
ページ情報: 英文 166 Pages
納期: 即納可能
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アンビエントコマースの世界市場規模は、2028年までに336億米ドルに達し、予測期間中にCAGR32.4%の市場成長率で上昇すると予想されています。
アンビエントコマースは、顧客が会計手続きを待たずに欲しい商品を持って企業を後にできることから、チェックアウトフリーリテールと呼ばれることもあります。様々なAI技術やカメラが顧客の行動を監視し、購入した商品の代金を顧客の口座やデジタルウォレットからすぐに請求するため、長い行列で待つ必要がないです。
COVID-19の影響分析
COVID-19の大流行により、アンビエントコマースビジネスはさらに活性化すると予想されます。この大流行により、オンライン決済や非接触型決済の採用が加速し、多くの小売業者がアンビエントコンピューティングのような最先端技術を取り入れるようになりました。小売業者は、顧客に感覚的なショッピング体験を提供しつつ、最高レベルの安全性と手軽さを提供できるような長期的な戦略を導入しています。パンデミック以降、アンビエント製品に対する消費者の意識は高まっています。
市場成長要因
スマートガジェットの需要拡大
スマートデバイスは、ユーザーや近くにある他のスマートデバイスと通信、共有、コラボレーションが可能な特徴的な電子機器です。世界の人口増加により、費用対効果やエネルギー効率を考慮したスマートシティやスマートスペースの利用が進み、スマートハウスの受け入れが進んでいます。スマートハウスでは、音楽再生、音声対話、ポッドキャストストリーミング、オーディオブック再生、リアルタイム情報提供など、幅広い用途でアンビエントインテリジェンスを活用することが可能です。このため、アンビエントコマース市場は予測期間中に成長すると思われます。
非接触型ショッピングの需要が高まる
試着室の不在、店員とのやりとり、現金払いの受け入れ、店頭での製品テストなど、消費者体験の重要な要素の多くは、COVID-19の大流行とそれに伴う社会的孤立の中で究極の試練を受けた。店頭でのレジの自動化は、現在、RFID(Radio-Frequency Identification)タグに大きく依存しています。RFIDタグはその名の通り、非常に小さな金属片で、装着された物体に関する情報を電波で送信します。このような要因が、アンビエントコマース市場の成長を支えています。
市場阻害要因
不十分なインフラ
膨大な量のIoTデータが必要とするネットワークやインフラの構成要素が不足している小売企業が多数存在します。小売業者が実店舗をデジタル化するには、クラウドソリューション、堅牢なネットワーク、タブレット、バーコードスキャナ、mPOSなどのエンドユーザーソリューションが必要です。小売業者は、これらのアイテムに多大な投資をしなければなりません。これらの要素により、アンビエントコマース市場の成長率は予測期間中に低下する可能性があります。
コンポーネント別の展望
アンビエントコマース市場は、コンポーネントに基づいて、センサー、アクチュエーター、カメラ、その他に区分されます。2021年には、センサー分野がアンビエントコマース市場を独占し、最大の収益シェアを獲得しました。光、温度、近接、圧力、動きなど、さまざまな特性がアンビエントセンサーによって検出されます。これらの基準により、アンビエントコマースは顧客に感覚的な購買体験を提供できるような設定を設計することができます。
最終用途の展望
アンビエントコマース市場は、エンドユースに基づいて、食料品店、コンビニエンスストア、スーパーマーケット、百貨店、その他に分けられます。2021年のアンビエントコマース市場では、コンビニエンスストアがかなりの収益シェアを占めています。前編ではアンビエントインテリジェンスのアイデアがまだビジョンとして開発されていたにもかかわらず、基本的なアイデアの一部はすでにビジネス手順に組み込まれています。シンプルなAmI技術は、すでにサプライチェーンや製造プロセスで活用され、モノを識別・追跡しています。このため、市場はこのセグメントで拡大すると思われます。
地域別展望
アンビエントコマース市場を地域別に見ると、北米、欧州、アジア太平洋、LAMEAで分析されています。北米地域は、2021年に最大の収益シェアでアンビエントコマース市場をリードしています。北米には、Apple Inc.やAmazon.comなど、重要な市場参入企業が存在します。北米諸国の企業は、IoT、AI、ビッグデータなどの最先端技術に多大な投資を行っています。さらに、顧客は従来よりも新しいテクノロジーに対してオープンであることを示しており、この地域のアンビエント・コマースの導入を促進しています。
List of Figures
The Global Ambient Commerce Market size is expected to reach $33.6 billion by 2028, rising at a market growth of 32.4% CAGR during the forecast period.
With ambient commerce, also known as checkout-free retail, customers can leave stores with their desired goods in hand. Without the use of lines or cash registers, a variety of artificial intelligence (AI) technologies monitor their movements and automatically charge their accounts. Retailers are getting more inventive as they work to entice customers back into physical stores after the lockdown restrictions were relaxed. By implementing this method of shopping in a few of their branches, retailers like Amazon, Tesco, and Aldi are influencing the future of grocery shopping.
To give customers a multisensory purchasing experience, ambient commerce blends the internet of things (IoT), artificial intelligence (AI), augmented reality (AR), sensors, actuators, as well as other cutting-edge technology. The ease of purchasing, restocking, and cheaper store operating expenses are a few advantages of ambient commerce that can be used to explain the market's expansion. Additionally, it offers various e-commerce information, including data on financial transactions, consumer preferences, and behavioral trends.
Due to the fact that ambient commerce enables customers to leave businesses with the merchandise they want without waiting for the checkout procedure, it is sometimes referred to as checkout-free retail. There is no need to wait in long lines because a variety of AI technologies and cameras monitor the customer's activities and charge them for the purchased items immediately from their account or digital wallets.
COVID-19 Impact Analysis
The COVID-19 pandemic outbreak is anticipated to further stimulate the ambient commerce business. The pandemic has accelerated the adoption of online and contactless payment methods, leading many merchants to embrace cutting-edge technology like ambient computing. Retailers are implementing long-term strategies that can give their customers a sensory shopping experience while also providing the highest levels of safety and ease. Following the pandemic, consumer awareness of ambient products has increased.
Market Growth Factors
Rising demand for smart gadgets
Smart devices are distinctive electronic devices that can communicate, share, and collaborate with the user as well as other smart devices nearby. World's population growth has increased the use of smart cities and smart spaces for cost- and energy-effectiveness, which has increased the acceptance of smart houses. In smart homes, ambient intelligence can be used for a wide range of purposes, including music playback, voice interaction, podcast streaming, playing audiobooks, giving real-time information, and more. Owing to this, the ambient commerce market would grow over the projection period.
Demand for contactless shopping is rising
Numerous of these key elements of the consumer experience such as the absence of fitting rooms, interactions with retail associates, acceptance of cash payments, and in-store product testing were put to the ultimate test during the Covid-19 pandemic and the resulting social isolation. In-store checkout automation now heavily relies on radio-frequency identification (RFID) tags. As their name implies, RFID tags are very small strips of metal that send information via radio waves about the object to which they are attached. All these factors are supporting the market growth for ambient commerce.
Market Restraining Factors
Inadequate infrastructure
Numerous retailers lack the necessary network and infrastructure components that the vast volumes of IoT data demand. Retailers need a cloud solutions, a robust network, and end-user solutions such as tablets, barcode scanners, and mPOS to digitalize their physical stores. The retailers must make a significant investment in these items. Owing to these elements, the ambient commerce market growth may decline over the projection period.
Component Outlook
Based on components, the ambient commerce market is segmented into sensors, actuators, cameras and others. In 2021, the sensors segment dominated the ambient commerce market with the maximum revenue share. Various characteristics, including light, temperature, closeness, pressure, and movement, are detected by ambient sensors. These criteria enable ambient commerce to design a setting that can provide its clients with sensory purchasing experiences.
End-use Outlook
On the basis of end-use, the ambient commerce market is divided into grocery stores, convenience stores, supermarkets, department stores and others. In 2021, the convenience stores covered a substantial revenue share in the ambient commerce market. Despite the fact that in the preceding part the idea of ambient intelligence was still developed as a vision, some of the fundamental ideas have already been incorporated into business procedures. Simple AmI technologies are already utilized in the supply chain & manufacturing process to identify and track things. Due to this, the market would expand in this segment.
Regional Outlook
Region wise, the ambient commerce market is analyzed across the North America, Europe, Asia Pacific and LAMEA. The North America region led the ambient commerce market with the largest revenue share in 2021. Some significant market participants are present in North America, including Apple Inc. and Amazon.com. Businesses in North American nations are making significant investments in cutting-edge technologies like IoT, AI, and big data. Additionally, customers have shown to be more open to new technologies than in the past, which is encouraging the region's adoption of ambient commerce.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Apple, Inc., Amazon.com, Inc., Tesco PLC, Alibaba Group Holding Limited, Trigo Vision Ltd., Adroit Worldwide Media, Inc., Grabango Co., Zippin, Standard Cognition, Corp., and Sensei.
Strategies Deployed in Ambient Commerce Market
Jun-2022: Trigo came into a partnership with REWE Group, German diversified retail, and tourism. This partnership would be a step forward to the previous partnership under which both companies together opened the first hybrid autonomous grocery store in Europe with a checkout-free experience.
May-2022: Amazon introduced Smart Commerce. This launch would enable stores to develop their online storefronts along with in-store shopping experiences for their walk-in consumers. The latest offering includes Smart Stores, another program Apple had further introduced two years ago with an aim to help neighborhood outlets serve their walk-in consumers.
Apr-2022: Amazon launched Amazon View, an augmented virtual room. The Amazon View would enable consumers to easily swipe the items in the virtual room accurately. Further, it would help buyers who require a quick interior design check & review the aesthetics as well as the ambiance of the room.
Feb-2021: Apple entered into a partnership with Target, an American big box department store chain. This partnership focused on offering a new shopping experience both online as well as at select stores. Through this partnership, Apple would expand its footprint in select Target stores. It would bring displays for a broad range of products that include Apple Watch, iPhone, HomePod, iPad, AirPods, Apple TV, and Apple accessories.
Oct-2021: Tesco expanded its geographical footprint in London by opening its first checkout-free store. This expansion would allow consumers to shop & pay with a checkout-free experience. This latest innovation would offer a seamless checkout for consumers on the go which would enable them to save even more time.
Sep-2020: Apple launched an online store in India. By this launch, Apple aimed at offering assistance to consumers in Hindi & English while enabling users to customize a few devices such as iPads, with engravings.
Sep-2018: Alibaba partnered with several Russian firms. This partnership would form a new e-commerce platform and utilize Russia's payment system. The partnership further focused on integrating Russia's key customer internet & e-commerce platforms.
Jul-2018: Tesco signed an agreement with Carrefour, a French multinational retail and wholesaling corporation. This agreement would cover the strategic relations with global suppliers in regions like marketing services or data collection and the joint purchasing of own-brand products and goods not for resale.
Market Segments covered in the Report:
By End-Use
By Component
By Geography
Companies Profiled
Unique Offerings from KBV Research