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市場調査レポート
商品コード
1154908
コネクテッドトイの世界市場規模、シェア、産業動向分析レポート:用途別、年齢層別、技術別(Wi-Fi、Bluetooth)、インターフェースデバイス別、流通チャネル別、地域別展望・予測、2022年~2028年Global Connected Toys Market Size, Share & Industry Trends Analysis Report By Application, By Age Group, By Technology (Wi-Fi, Bluetooth), By Interfacing Device, By Distribution Channel, By Regional Outlook and Forecast, 2022 - 2028 |
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コネクテッドトイの世界市場規模、シェア、産業動向分析レポート:用途別、年齢層別、技術別(Wi-Fi、Bluetooth)、インターフェースデバイス別、流通チャネル別、地域別展望・予測、2022年~2028年 |
出版日: 2022年10月31日
発行: KBV Research
ページ情報: 英文 268 Pages
納期: 即納可能
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コネクテッドトイの世界市場規模は、2028年までに234億米ドルに達し、予測期間中にCAGR19.7%で上昇すると予測されています。
親が子供を見守りつつ、教育とエンターテインメントをうまく融合させたインターネットを利用する親子の増加が、市場拡大の原動力となっています。また、テクノロジー、科学、数学、エンジニアリングの玩具の人気が高まっていることも、コネクテッドトイの市場を牽引しています。
しかし、コネクテッドトイの市場は、安全性やセキュリティの欠如が制約となっています。一方、セキュリティ侵害を規制する政府の規制の強化や、玩具やロボットへの研究開発投資は、連結型玩具の市場を押し上げる機会を提供しています。
COVID-19の影響分析
世界のコロナウイルスの発生は、世界経済に大きな悪影響を及ぼしました。コロナウイルスの感染と拡散を食い止めるために、世界中の多数の国でロックダウンが実施されました。これは、建築玩具業界の流通網、商業、成長に大きなマイナスの影響を与えました。さらに、COVID-19の大流行以来、さまざまなeコマース・ウェブサイトでの玩具の販売が急増しており、予測期間中、より接続性の高い玩具のニーズが高まる可能性があります。
市場成長要因
働く女性の増加、育児時間の減少、トラッキングトイデバイスのニーズ増加
モノのインターネット化により、人間はかつてないほどつながりやすくなっています。今日のスマートフォンは、GPS、銀行、ソーシャルネットワーキング、日常の電話、テキストコミュニケーション、オンラインショッピングなど、実質的にあらゆるものに無制限にアクセスできます。この10年間で、テクノロジーはスクリーンを超えて進化しました。ほとんどの家庭、自動車、子供のおもちゃのすべてにそれが含まれています。IoTデバイスは、親やキャリアにとって大きな利点があります。
親は子供の総合的な発達により関心を持つようになる
パソコンやテレビ、携帯電話の依存症になることを懸念し、親は子供に新しい運動への興味を持たせる方法を探しています。コネクテッドトイを使えば、子供たちは頭を使うだけでなく、創造性や社会性を高めることができます。子どもたちは、IoT対応の車のおもちゃなど、最新のコネクテッドトイをベンダーから購入することができます。親が子供に有用な問題解決能力や生活スキルを身につけさせることに重点を置くようになったため、技術対応玩具の市場は拡大しています。
市場抑制要因
コネクテッドトイにより、プライバシーに関する懸念が高まっています。
インターネット接続を重要な要素とする子供向け玩具が増加しています。インターネット接続は、パソコンやルーターに取り付ける有線でも可能だが、スマートフォンやタブレット端末のWi-Fi対応アプリを利用して行うことが多いです。また、カメラやマイクなどで個人情報を収集し、扱うことができるため、セキュリティ面でも注意が必要です。
アプリケーションの展望
コネクテッドトイ市場は、アプリケーションによって、教育、エンターテインメント、その他のアプリケーションに区分されます。教育分野は、2021年のコネクテッドトイ市場を独占し、最大の収益シェアを占めています。子供の感覚運動能力の発達は、知育玩具の使用と相関があります。幼い子供たちの視覚の知覚は、明るくカラフルな照明や音楽によって強化されます。これにより、子供たちはより強い個性とコミュニケーション能力を身につけることができます。
年齢層別の展望
年齢層に基づき、コネクテッドトイ市場は1~5歳、6~8歳、9~12歳、ティーンエイジャー(13~19歳)に細分化されます。2021年には、9~12歳のセグメントがコネクテッドトイ市場で大きな収益シェアを占めました。9~12歳の子どもたちは、ゲームをしたり、タブレットを使ったり、楽器を演奏したり、音楽を聴いたりして楽しんでいます。人気のあるSTEM関連のゲームや玩具は、子供たちが複雑な問題解決技術を駆使してロボットを組み立てられるようになっています。
テクノロジーの展望
コネクテッドトイ市場は、技術別にWi-Fi、Bluetooth、その他の技術に分類されます。2021年、Wi-Fi分野はコネクテッドトイ市場で最も高い収益シェアを記録しました。これらのインタラクティブな玩具は、オンラインデータベースへのワイヤレス接続を使用して音や画像を認識し、また、子供の質問、指示、要求を認識し、それに応答することができます。
インターフェイス・デバイスの展望
接続機器別に見ると、コネクテッドトイ市場は、スマートフォン/タブレットとPC/ノートPCに分けられます。2021年、コネクテッドトイ市場では、スマートフォン/タブレット分野が大きな収益シェアを獲得しました。タブレットは、子どもたちがチュートリアルを通して作業&自主学習することで、数学、科学、読書、問題解決、音楽、論理、創造性などの基礎能力の発達を支援することを目的としています。
流通経路の展望
コネクテッドトイ市場は、流通チャネルに基づき、オンラインとオフラインに分類されます。2021年には、オフラインセグメントがコネクテッドトイ市場で最も高い収益シェアを示しました。玩具ベンダーは、リンクドトイのオフライン流通チャネルを通じて、さまざまな方法で顧客とコミュニケーションをとることができます。コネクテッドトイの供給者が地域の流通業者や小売業者と接触する最も一般的な方法の1つは、展示会に参加することです。
地域別の展望
地域別では、コネクテッドトイ市場は北米、欧州、アジア太平洋、LAMEAで分析されています。北米地域は、2021年に最大の収益シェアを獲得し、コネクテッドトイ市場をリードしました。北米市場では、連動型玩具の利用が大きく伸びており、この傾向は予測期間中も継続すると予測されます。コネクテッドトイ業界における著名なプレイヤーの存在は、市場の拡大に重要な役割を果たすと予測されます。
市場参入企業がとる主な戦略は、パートナーシップです。カーディナルマトリックスで提示された分析に基づき、LEGOグループ(KIRKBI A/S)はコネクテッドトイ市場の先駆者です。Mattel, Inc.、Hasbro, Inc.、VTech Holdings Limitedなどの企業は、コネクテッドトイ市場の主要な革新者の一人です。
List of Figures
The Global Connected Toys Market size is expected to reach $23.4 billion by 2028, rising at a market growth of 19.7% CAGR during the forecast period.
Toys that are connected to the internet and use Bluetooth or WiFi to process functions are known as connected toys. A speaker, microphone, and app to process the data are typically included. In response to children's increasing access to screens, connected toys are changing traditional objects to include more of the appointment features that digital screens offer.
However, by taking advantage of this development, linked toys raise more concerns among parents and educators about children's use of reflexive digital technologies. With the help of connected toys, families and parents may actively participate in and closely monitor their children's development, generating data that will help parents better understand the events that their kids are involved in and create connections between play and parent-child discussions.
An increase in the number of parents and kids using the internet, which successfully combines education and entertainment while allowing parents to keep an eye on their children, is what drives market expansion. In addition, the market for connected toys is being driven by the growing popularity of technology, science, math, and engineering toys.
However, the market for linked toys is constrained by a lack of safety and security. On the other hand, increasing government restrictions to regulate security breaches and R&D investment in toys and robots offers an opportunity to push the market for connected toys.
COVID-19 Impact Analysis
The worldwide coronavirus outbreak had a significant negative impact on the world's economy. Lockdowns have been imposed in numerous countries all over the world in an effort to halt the coronavirus's transmission and spread. This had a significant negative impact on the building toy industry's distribution networks, commerce, and growth. Additionally, the sale of toys on various e-commerce websites has surged since the COVID-19 pandemic, which could increase the need for more connected toys over the projection period.
Market Growth Factor
Rising Working Women and Less Time to Take Care of Children Rising Need for Tracking Toy Devices
Humans are now more connected than ever due to the Internet of Things. Today smartphones provide unlimited access to practically everything, including GPS, banking, social networking, everyday phone, and text communication, online shopping, and more. In the last ten years, technology has advanced beyond the screens. Most homes, automobiles, and children's toys all contain it. IoT devices have significant advantages for parents and careers.
Parents Are More Concerned with The Overall Development of Their Children
Parents are looking for ways to get their kids interested in new physical activities because they are worried that they may get addicted to computers TV and cell phones. Kids may exercise their minds while also improving their creativity and social skills with the help of connected toys. Children can purchase modern connected toys from vendors, including IoT enabled car toys. Due to parents' increased focus on instilling in their children useful problem-solving and life skills, the market for technology enabled toys has grown.
Market Restraining Factor
Concerns about privacy are being raised by connected toys.
More and more kids' toys are being sold with internet connectivity as a crucial component. The internet connection can be established with a wire that attaches to a computer or router, but it is more likely to be established using a wi-fi-enabled app on a smartphone or tablet. Since they have the ability to collect and handle personal data through features like cameras and microphones, connected toys and devices give rise to particular security concerns.
Application Outlook
Based on application, the connected toys market is segmented into education, entertainment and other applications. The education segment dominated the connected toys market with maximum revenue share in 2021. Children's sensory-motor skill development is correlated with the use of educational toys. Young children's perception of sight is enhanced by bright, colorful lighting and music. This will help kids develop stronger personalities and communication skills.
Age Group Outlook
On the basis of age group, the connected toys market is fragmented into 1- 5 years, 6-8 years, 9-12 years and teenagers (13-19 years). In 2021, the 9-12 years segment covered a significant revenue share in the connected toys market. Kids between the ages of 9 and 12 enjoy playing games, using tablets, playing musical instruments, and listening to music. Popular STEM-related games and toys let kids construct robots using complex problem-solving techniques.
Technology Outlook
On the basis of technology, the connected toys market is divided into Wi-Fi, Bluetooth, and other technologies. In 2021, the Wi-Fi segment recorded the highest revenue share in the connected toys market. These interactive toys use wireless connections to online databases to recognize sounds and images, as well as to recognize and respond to children's questions, instructions, and requests.
Interfacing Device Outlook
By interfacing device, the connected toys market is divided into smartphone/tablet, and PC/laptop. In 2021, the smartphone/tablets segment garnered a significant revenue share in the connected toys market. As children work through the tutorials & learn independently, the tablet aims to support the development of fundamental skills in mathematics, science, reading, problem-solving, music, logic, and creativity.
Distribution Channel Outlook
Based on distribution channel, the connected toys market is classified into online, and offline. In 2021, the offline segment witnessed the highest revenue share in the connected toys market. Toy vendors can communicate with their customers in a variety of ways through the offline distribution channel for linked toys. One of the most popular ways for suppliers of connected toys to get in touch with regional distributors and retailers is by taking part in trade exhibitions.
Regional Outlook
Region wise, the connected toys market is analyzed across North America, Europe, Asia Pacific and LAMEA. The North America region led the connected toys market with the maximum revenue share in 2021. The use of linked toys has grown significantly in the North American market, and this trend is predicted to continue throughout the forecast period. The existence of prominent players in the connected toy industry is anticipated to play a significant role in the market's expansion.
The major strategies followed by the market participants are Partnerships. Based on the Analysis presented in the Cardinal matrix; LEGO Group (KIRKBI A/S) is the forerunner in the Connected Toys Market. Companies such as Mattel, Inc., Hasbro, Inc., VTech Holdings Limited are some of the key innovators in Connected Toys Market.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Hasbro, Inc., Mattel, Inc., LEGO Group (KIRKBI A/S), VTech Holdings Limited, ROYBI, Pillar Learning, Ubtech Robotics Corp. Ltd., PlayShifu, Sphero, Inc. and Mainbot SAS
Strategies Deployed in Connected Toys Market
Sep-2022: The LEGO Group came into a partnership with Food Panda, an online food and grocery delivery platform. This partnership aimed at expanding quick commerce for toys.
Jul-2022: Mattel teamed up with SpaceX, an American spacecraft manufacturer, space launch provider, and satellite communications corporation. Under this collaboration, Mattel & SpaceX would develop iconic toymaker products that inspire children & collectors alike to tap into their inner space explorer.
Jul-2021: VTech launched the 2021 Kidi Tech collection. By this launch, VTech continues to be at the forefront of innovation with its new collection, offering children the on-trend technology features they want in kid-friendly, age-appropriate devices.
Mar-2021: ROYBI partnered with Douglas Stewart EDU. a leading distributor with a focus on educational resources and technologies for the education marketplace. By this partnership, the ROYBI would implement its award-winning educational robot, Roybi Robot, to schools & educational institutions as well as expand its presence in the UK and Europe.
Feb-2020: ROYBI took over KidSense.AI, the leading speech recognition AI platform. This acquisition would enable Roybi Robot to offer the most powerful AI engine in language learning across the globe. The acquisition would support the brand portfolio enabling ROYBI to accelerate the development of additional languages along with maintaining privacy and accuracy for children globally.
Sep-2019: VTech released Kidi Star Dance, an innovative new toy that lets kids play games, learn popular moves & dance along with the music. The launch would be a part of VTech's Kidi line of electronics, which also includes the new KidiGo Walkie Talkies and Kidizoom Pixi.
Aug-2019: Sphero completed the acquisition of littleBits, a New York City-based startup. This acquisition aimed at building on each other's strengths to become an even more massive player in the education space.
Apr-2019: UBTECH Robotics unveiled Star Wars fans, its first-ever humanoid robot inspired by the Marvel Cinematic Universe (MCU): the Iron Man MK50 Robot. This launch would mark UBTECH's entry into the world of connected play pairs advanced robotics with augmented reality (AR) with aim of giving kids & adults an exceptional superhero experience.
Nov-2018: PlayShifu introduced Orboot, a globe enhanced by Augmented Reality for kids learning. This launch enables children to explore the world beyond boundaries through the companion app, providing an immersive & interactive learning experience.
Aug-2018: Pillar Learning launched Codi, an AI interactive children's toy. This launch aimed at reducing children's daily screen time. Codi provides children with customized, interactive content & developmental support outside of the classroom.
Feb-2018: Hasbro partnered with Nickelodeon, the number-one entertainment brand for kids. This partnership aimed at designing a full PLAYSKOOL toy line, inspired by the series.
Market Segments covered in the Report:
By Application
By Age Group
By Technology
By Interfacing Device
By Distribution Channel
By Geography
Companies Profiled
Unique Offerings from KBV Research