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市場調査レポート
商品コード
1448321
コネクテッドトイの世界市場規模、シェア、成長分析：インターフェース別、流通チャネル別 - 産業予測（2024年～2031年）Global Connected Toys Market Size, Share, Growth Analysis, By Interface(App-based connected drones, Console connected toys), By Distribution Channel(Retailers, Online) - Industry Forecast 2024-2031 |
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| コネクテッドトイの世界市場規模、シェア、成長分析：インターフェース別、流通チャネル別 - 産業予測（2024年～2031年） |
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出版日: 2024年03月07日
発行: SkyQuest
ページ情報: 英文 197 Pages
納期: 3～5営業日
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- 全表示
- 概要
- 目次
コネクテッドトイの世界市場規模は2022年に94億5,000万米ドルと評価され、2023年の117億5,000万米ドルから2031年には669億4,000万米ドルに成長し、予測期間（2024年～2031年）のCAGRは24.3％で成長する見通しです。
世界のコネクテッドトイ市場は、技術の進歩、インタラクティブで教育的な遊びに対する消費者の需要の高まり、モノのインターネット（IoT）デバイスの普及によって、最近大幅な成長を遂げています。これらの玩具は、物理的な部品とセンサーや無線接続などのデジタル機能を融合させ、物理的な遊びとデジタル的な遊びのギャップを埋めるインタラクティブな体験を提供します。この動向に拍車をかけているのは、両方の領域が融合して豊かな体験を提供する混合遊びの人気の高まりであり、子どもたちの学習意欲と関心を高めるという期待です。保護者や教育者は、コネクテッドトイが提供するパーソナライズされたコンテンツ、インタラクティブ機能、リアルタイムのフィードバックに興味をそそられているが、データのプライバシーやセキュリティに対する懸念は根強いです。この市場には、インタラクティブな人形やアクションフィギュアから、教育用タブレットや拡張現実ベースのプレイセットまで、多様な製品が含まれています。業界の主要プレーヤーは、コネクテッドトイが魅力的で安全であり続けるよう、絶えず技術革新に努めています。
目次
エグゼクティブサマリー
- 市場概要
- 運命の輪
調査手法
- 情報調達
- 二次・一次情報源
- 市場規模の推定
- 市場の前提条件と制限
親市場の分析
- 市場概要
- 市場規模
- 市場力学
- 促進要因
- 機会
- 抑制要因
- 課題
主な市場の考察
- 技術分析
- 価格分析
- サプライチェーン分析
- バリューチェーン分析
- 市場のエコシステム
- IP分析
- 貿易分析
- スタートアップ分析
- 原材料の分析
- イノベーションマトリクス
- パイプライン製品の分析
- マクロ経済指標
- 主な投資の分析
- 主な成功要因
- 競合の程度
市場力学と見通し
- 市場力学
- 促進要因
- 機会
- 抑制要因
- 課題
- 規制情勢
- ポーターの分析
- 将来の混乱についての特別な考察
コネクテッドトイの世界市場：インターフェース別
- 市場概要
- アプリに接続されたドローン
- コンソールに接続されたおもちゃ
- スマホに接続されたおもちゃ
- タブレットに接続されたおもちゃ
コネクテッドトイの世界市場：流通チャネル別
- 市場概要
- 小売業者
- オンライン
- 専門店
コネクテッドトイの世界市場規模：地域別
- 市場概要
- 北米
- 米国
- カナダ
- 欧州
- ドイツ
- スペイン
- フランス
- 英国
- その他欧州
- アジア太平洋
- 中国
- インド
- 日本
- 韓国
- その他アジア太平洋
- ラテンアメリカ
- ブラジル
- その他ラテンアメリカ
- 中東・アフリカ
- GCC諸国
- 南アフリカ
- その他中東・アフリカ
競合情勢
- 上位5社の比較
- 主要企業の市場ポジショニング（2021年）
- 主な市場企業が採用した戦略
- 主要成功戦略
- 市場における最近の活動
- 主要企業の市場シェア（2021年）
主要企業プロファイル
- Lego Group-Denmark
- Nintendo Co., Ltd.-Japan
- Fisher-Price, Inc.-United States
- Hasbro, Inc.-United States
- Mattel Inc.-United States
- Tomy Company, Ltd.-Japan
- VTech Electronics North America, LLC.-Hong Kong
- Jabil Inc.-United States
- Melissa & Doug-United States
- Little Tikes-United States
- Tru Kids, Inc.-United States
- Spin Master Ltd.-Canada
- Sphero Inc.-USA
- WowWee Group Limited-Hong Kong
- Anki-USA
- LeapFrog Enterprises, Inc.-USA
- MGA Entertainment Inc.-USA
- Playmobil-Germany
- Osmo（Tangible Play Inc.）-USA
- Wonder Workshop-USA
- CloudPets-USA
Global Connected Toys Market size was valued at USD 9.45 billion in 2022 and is poised to grow from USD 11.75 billion in 2023 to USD 66.94 billion by 2031, growing at a CAGR of 24.3% during the forecast period (2024-2031).
The global connected toys market has seen substantial growth recently, driven by technological advancements, growing consumer demand for interactive and educational play, and the widespread adoption of Internet of Things (IoT) devices. These toys, which blend physical components with digital features like sensors and wireless connectivity, offer interactive experiences that bridge the gap between physical and digital play. This trend is fueled by the rising popularity of blended play, where both realms merge to provide enriched experiences, along with the promise of enhanced learning and engagement for children. Parents and educators are intrigued by the personalized content, interactive capabilities, and real-time feedback that connected toys offer, although concerns about data privacy and security persist. The market encompasses a diverse array of products, ranging from interactive dolls and action figures to educational tablets and augmented reality-based playsets. Key industry players are continuously striving to innovate, ensuring that connected toys remain both compelling and safe.
Top-down and bottom-up approaches were used to estimate and validate the size of the Global Connected Toys Market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.
Global Connected Toys Market Segmental Analysis
The global connected toys market is segmented on the basis of Interface, Age, Distribution channel and region. By Interface, the market is segmented into App-based connected drones, Console connected toys, Smartphone connected toys, Tablet connected toys. By Age, the market is segmented into 2-5 years, 6-8 years, 8-12 years, Teenagers, Adults. By Distribution channel, the market is segmented into Retailers, Online, Specialty stores. By region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.
Drivers of the Global Connected Toys Market
The growth of the global connected toys market is fueled by the swift evolution of technology, particularly in IoT (Internet of Things), AI (Artificial Intelligence), and augmented reality (AR). These innovations empower toys to deliver interactive and immersive experiences, elevating children's engagement and learning. The incorporation of sensors, connectivity, and intelligent functionalities into toys has spurred a notable uptick in demand among tech-savvy consumers seeking fresh and educational play opportunities.
Restraints in the Global Connected Toys Market
Connected toys frequently gather and transmit personal data, prompting worries regarding privacy and data protection. Weaknesses in the connectivity of these toys can leave sensitive information vulnerable and pose potential risks to children's safety. With increasing regulatory focus on data security, manufacturers encounter difficulties in implementing robust security measures, resulting in reluctance among parents and guardians to embrace connected toys.
Market Trends of the Global Connected Toys Market
Connected toys are embracing Internet of Things (IoT) technology to elevate interactivity and engagement levels. These toys utilize internet connectivity to offer remote control capabilities, gather data, and provide real-time updates. Incorporating sensors, cameras, and voice recognition, they craft immersive and personalized experiences for kids. Moreover, IoT integration facilitates smooth connectivity with various devices like smartphones and tablets, empowering parents to oversee and engage in their children's play activities effortlessly.
Table of Contents
Executive Summary
- Market Overview
- Wheel of Fortune
Research Methodology
- Information Procurement
- Secondary & Primary Data Sources
- Market Size Estimation
- Market Assumptions & Limitations
Parent Market Analysis
- Market Overview
- Market Size
- Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges
Key Market Insights
- Technology Analysis
- Pricing Analysis
- Supply Chain Analysis
- Value Chain Analysis
- Ecosystem of the Market
- IP Analysis
- Trade Analysis
- Startup Analysis
- Raw Material Analysis
- Innovation Matrix
- Pipeline Product Analysis
- Macroeconomic Indicators
- Top Investment Analysis
- Key Success Factor
- Degree of Competition
Market Dynamics & Outlook
- Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges
- Regulatory Landscape
- Porters Analysis
- Competitive rivalry
- Threat of Substitute Products
- Bargaining Power of Buyers
- Threat of New Entrants
- Bargaining Power of Suppliers
- Skyquest Special Insights on Future Disruptions
- Political Impact
- Economic Impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Global Connected Toys Market by Interface
- Market Overview
- App-based connected drones
- Console connected toys
- Smartphone connected toys
- and Tablet connected toys
Global Connected Toys Market by Distribution Channel
- Market Overview
- Retailers
- Online
- and Specialty stores
Global Connected Toys Market Size by Region
- Market Overview
- North America
- USA
- Canada
- Europe
- Germany
- Spain
- France
- UK
- Rest of Europe
- Asia Pacific
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
- Latin America
- Brazil
- Rest of Latin America
- Middle East & Africa (MEA)
- GCC Countries
- South Africa
- Rest of MEA
Competitive Landscape
- Top 5 Player Comparison
- Market Positioning of Key Players, 2021
- Strategies Adopted by Key Market Players
- Top Winning Strategies
- By Development
- By Company
- By Year
- Recent Activities in the Market
- Key Companies Market Share (%), 2021
Key Company Profiles
- Lego Group - Denmark
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Nintendo Co., Ltd. - Japan
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Fisher-Price, Inc. - United States
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Hasbro, Inc. - United States
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Mattel Inc. - United States
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Tomy Company, Ltd. - Japan
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- VTech Electronics North America, LLC. - Hong Kong
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Jabil Inc. - United States
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Melissa & Doug - United States
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Little Tikes - United States
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Tru Kids, Inc. - United States
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Spin Master Ltd. - Canada
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Sphero Inc. - USA
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- WowWee Group Limited - Hong Kong
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Anki - USA
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- LeapFrog Enterprises, Inc. - USA
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- MGA Entertainment Inc. - USA
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Playmobil - Germany
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Osmo (Tangible Play Inc.) - USA
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Wonder Workshop - USA
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- CloudPets - USA
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
