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市場調査レポート
商品コード
1154855
クラフトソーダの世界市場規模・シェア・産業動向分析レポート:フレーバー別(コーラ、トロピカルフルーツ、ベリー、その他)、パッケージ別(ガラス、缶、プラスチック)、流通チャネル別、地域別展望・予測、2022年~2028年版Global Craft Soda Market Size, Share & Industry Trends Analysis Report By Flavor (Cola, Tropical Fruits, Berries and Others), By Packaging (Glass, Cans, Plastic), By Distribution Channel, By Regional Outlook and Forecast, 2022 - 2028 |
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クラフトソーダの世界市場規模・シェア・産業動向分析レポート:フレーバー別(コーラ、トロピカルフルーツ、ベリー、その他)、パッケージ別(ガラス、缶、プラスチック)、流通チャネル別、地域別展望・予測、2022年~2028年版 |
出版日: 2022年10月31日
発行: KBV Research
ページ情報: 英文 187 Pages
納期: 即納可能
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クラフトソーダの世界市場規模は、2028年には9億120万米ドルに達し、予測期間中にCAGR5.2%で上昇すると予測されています。
そのため、生産する人と購入する人の結びつきが強くなっています。ファーマーズ・マーケットのように、農家の人に会い、食材の出所を知ることができます。一方、何千人もの従業員を抱える巨大企業は、大量にソーダを製造しています。また、その活動を管理・組織化するために、献身的な専門家を必要としています。
COVID-19の影響度分析
COVID-19の発生とそれに伴う長期の閉鎖は、世界のレストラン・バー業界に大きな悪影響を与え、その結果、クラフトソーダ業界全体への悪影響は限定的なものになりました。COVID-19の大流行で人々の飲酒習慣は大きく変化し、パブやレストランから自宅へと移動しました。また、免疫力や健康への関心が高まり、栄養価が高いことから、清涼飲料水やアルコール飲料よりもクラフトソーダを好む消費者が多くなっています。
市場の成長要因
若年層における本格的な飲料への関心の高まり
健康的なライフスタイルの普及により、健康への関心が高まり、本格的な飲料に対する若年層の欲求がクラフトソーダ市場の拡大を牽引しています。現在、消費者は健康に対してホリスティックなアプローチをとっており、より健康的なメリットを提供する飲料を好んで飲んでいます。機能的で健康的な飲料の動向は、消費者の間でますます人気が高まっています。消費者は健康への意識が高まっているため、従来の清涼飲料水に代わるより健康的なものを試す用意があります。特に、健康の代償として糖分の多い製品を求める消費者の間では、強化型クラフトソーダが市場で強い地位を獲得しています。
清涼飲料水に含まれる有害成分に対する消費者の意識の高まり
清涼飲料水に使用されている有害な添加物に関する消費者の知識レベルの上昇により、クラフトソーダの需要は急速に拡大しています。ソーダのような砂糖入り飲料は、高濃度の糖分を含んでおり、インスリンレベルを上昇させ、腫瘍の成長をサポートします。乳房、前立腺、膵臓のがんは、清涼飲料水の風味付けや着色にも使用される化学物質で着色された清涼飲料水を摂取している人ほど発症しやすいと考えられています。
市場抑制要因
アクセス消費による健康関連の問題
清涼飲料水の使用は、いくつかの長期的な健康問題に関連しています。リスクの上昇は、清涼飲料水に含まれる追加成分、主に砂糖によるものです。しかし、砂糖入り清涼飲料水の中には、1オンス当たり数グラム以上の砂糖を含むものがあり、これは成人の1日の推奨限度を超えています。メタボリックシンドロームや2型糖尿病の発症リスクは、砂糖入りのクラフトソーダを毎日1~2杯摂取することで著しく高まると言われています。これらの要因はすべて、クラフトソーダ市場に悪影響を及ぼしています。
フレーバーの展望
フレーバーに基づき、クラフトソーダ市場はコーラ、トロピカルフルーツ、ベリー、その他に区分されます。2021年には、コーラセグメントが最大の収益シェアでクラフトソーダ市場を独占しました。若い世代やミレニアル世代におけるソーダ入り清涼飲料水の需要の増加が、この分野の成長を後押ししています。コーラ味の特徴的で斬新な、そして非伝統的な味は、斬新で創意工夫に富んだ、非伝統的なソフトドリンクに対する顧客の需要を完璧に満たしています。製品メーカーは、消費者の需要の高まりを受けて、独特の味と香りを持つさまざまなクラフトソーダを作るようになっています。
パッケージの展望
クラフトソーダ市場は、パッケージによってガラス、缶、プラスチック、その他に分類されます。2021年のクラフトソーダ市場では、缶のセグメントが大きな収益シェアを占めています。これは、環境に配慮したパッケージングが重視されるようになったことや、小規模な独立系醸造業者がさらに増加したことが理由です。また、安価な価格に加え、食料品店や量販店で缶が広く出回っていることも、同市場セグメントの拡大を後押しするものと思われます。
流通経路の展望
流通チャネル別では、クラフトソーダ市場はオントレードとオフトレードに分けられます。2021年のクラフトソーダ市場では、オフトレードの売上高シェアが最も高いことが確認されました。オフトレードチャネルは、ハイパーマーケット、食料品店、コンビニエンスストア、スーパーマーケット、ディスカウントストア、eコマースサイトがかなりの大部分を占めています。これらのスーパーマーケットは、作られた飲料商品を最終消費者に届けるために不可欠な流通経路であり、クラフトソーダを扱う主な小売業者の一つです。
地域別の展望
地域別では、クラフトソーダ市場は北米、欧州、アジア太平洋、LAMEAで分析されています。2021年、北米地域はクラフトソーダ市場において最大の収益シェアを記録しました。これは、主流小売業者の増加、健康への懸念の高まり、健康飲料への消費者の嗜好の変化によるものです。これらの地域からは、さまざまなクラフトソーダへのニーズが高まっていることが、地域市場を牽引すると予測されます。製品の発売数の増加やパッケージング・ラベリング技術の発展により、様々なタイプのクラフト飲料製品の需要が増加すると予測されます。
List of Figures
The Global Craft Soda Market size is expected to reach $901.2 Million by 2028, rising at a market growth of 5.2% CAGR during the forecast period.
By combining syrup with carbonated water, craft soda is created. Many substances can be utilized to make the syrup, but they are usually all-natural and organic. If someone carbonates water that already contains syrup, a lot of foam will be created, which could harm the carbonation device.
On the other hand, craft soda is produced using organic fruit & plant extracts. which are typically raised on nearby farms. The manufacturers in such farms usually produce their drinks in small quantities. And after it has all been sold, another batch will be produced. Additionally, they are often produced with greater care and attention, which results in a healthier soda with a superior taste. The individuals who manufacture them or live in the town where they are made are frequently known to those who consume them.
Therefore, there is a stronger connection between those who produce it and those who purchase it. Comparable to a farmer's market, where one may meet the farmers and learn about the source of the food. On the other hand, very huge corporations that employ thousands of people create sodas in mass quantities. They also require committed experts to manage and organize their activities.
COVID-19 Impact Analysis
The COVID-19 outbreak and the ensuing protracted lockdown had a significant negative impact on the restaurant & bar industry globally, which in turn had a limited negative influence on the craft soda industry overall. People's drinking habits have significantly changed during the COVID-19 pandemic, moving from pubs and restaurants to their homes. Due to the rising importance of immunity and health, many consumers now favor craft soda over soft drinks and alcoholic beverages since it has more nutritional value.
Market Growth Factors
The increasing interest of young individuals in authentic beverages
Due to the growing popularity of a healthy lifestyle, rising health concerns and the desire of young adults for authentic beverages are driving the craft soda market's expansion. Nowadays, consumers take a holistic approach to well-being and prefer beverages that offer greater health advantages. The trend of functional and healthful beverages is becoming increasingly popular among consumers. Consumers are prepared to test healthier alternatives to conventional soft drinks as they have grown more health conscious. Especially among consumers looking for products with high sugar content as the price for their health, enhanced craft soda is acquiring a strong market position.
Increasing consumer awareness of the hazardous components in soft drinks
The demand for craft soda is expanding at a rapid rate due to rising levels of consumer knowledge regarding the hazardous additives that are used in soft drinks. Sugary drinks like soda have a high concentration of sugar, which raises insulin levels and supports the growth of tumors. Cancers of the breast, prostate, and pancreas may be more likely to develop in people who consume soft drinks colored with chemicals that are also used to flavor and color soft drinks.
Market Restraining Factors
Health-related issues due to access consumption
The use of soft drinks has been connected to several long-term health issues. The elevated risks are due to the additional ingredients in soft drinks, mainly sugar. However, some sugar-sweetened soft drinks have a couple of grams or more of sugar per ounce serving, which is more than the adult daily recommended limit. The risk of developing metabolic syndrome and type 2 diabetes is significantly increased by consuming one to two servings of sugar-sweetened craft soda each day. All these factors are negatively affecting the craft soda market.
Flavor Outlook
Based on flavor, the craft soda market is segmented into cola, tropical fruits, berries, and others. In 2021, the cola segment dominated the craft soda market with the maximum revenue share. The increased demand for soft drinks with soda among the younger generation and millennials is fueling the sector's growth. The distinctive, novel and non-traditional taste of the cola flavor perfectly satisfies customer demand for novel, inventive, and non-traditional soft drinks. Product producers are now creating a variety of craft sodas with unique tastes and flavors due to growing consumer demand.
Packaging Outlook
On the basis of packaging, the craft soda market is fragmented into glass, cans, plastic and others. The cans segment covered a significant revenue share in the craft soda market in 2021. This is because there has been an increased emphasis placed on environmentally friendly packaging, as well as the rise of additional small-scale independent brewers. Also, the widespread availability of cans in grocery stores and mass merchandisers, in addition to their inexpensive prices, will help the expansion of the market segment.
Distribution Channel Outlook
By distribution channel, the craft soda market is divided into on-trade and off-trade. In 2021, the off-trade segment witnessed the highest revenue share in the craft soda market. The off-trade channel is composed of hypermarkets, grocery stores, convenience stores, supermarkets, discount stores, and e-commerce websites in a significant majority. These supermarkets are essential distribution channels for bringing created beverage goods to end consumers and are among the main retailers that carry craft sodas.
Regional Outlook
Region wise, the craft soda market is analyzed across North America, Europe, Asia Pacific and LAMEA. In 2021, the North America region registered the maximum revenue share in the craft soda market. This is due to a rise in mainstream retailers, rising health concerns, and a shift in consumer preferences toward healthy drinks. The regional market is predicted to be driven by the rising need for a variety of craft sodas from these regions. The demand for various types of crafted beverage products is anticipated to increase as a result of an increasing number of product releases and developments in packaging and labeling technology.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include PepsiCo, Inc., The Coca Cola Company, Reed's, Inc., Jones Soda Co., Appalachian Brewing Company, The Original Craft Soda Company, SIPP eco beverage Co., Inc., and The Boylan Bottling Company.
Strategies Deployed in Craft Soda Market
Oct-2022: Jones Soda expanded its existing Mary Jones line of cannabis beverages by releasing new marijuana-infused drinks in 16-ounce cans. This launch aimed at the company's goal to enter the cannabis industry to leverage its brand equity, diversify its portfolio as well as move towards a profitable category.
Aug-2022: Reed unveiled Reed's Zero Sugar Stormy Mule. The launch offers a keto-friendly mule on the iconic Dark and Stormy and is naturally brewed with REAL, fresh ginger root & natural rum flavor without the added sugar content.
Jun-2022: The Coca-Cola Company joined hands with Brown-Forman, a spirits and wine company. Under this collaboration, the company would launch the iconic Jack & Coke cocktail as a branded, ready-to-drink (RTD) pre-mixed cocktail option. This collaboration would bring together two classic American icons to deliver customers a taste experience they love in a way that is consistent, convenient, and portable.
Feb-2022: Pepsi introduced Nitro Pepsi, first-ever nitrogen-infused Cola that's not a traditional soda. The launch focused on consumers' concern over heavy carbonation as a barrier to enjoying an ice-cold cola. Nitro Pepsi offers a new way to enjoy Pepsi cola with a new experience.
Feb-2022: Coca-Cola released Coca-Cola Creations, a new global innovation platform. Also, the company launched Coca-Cola Starlight, its first limited-edition product. The launch aimed at engaging global audiences with magical and unexpected tastes, moments, and collaborations. Coca-Cola Starlight combines great Coca-Cola taste with a dash of the unexpected, including a reddish hue. The taste includes additional notes reminiscent of stargazing around a campfire.
Nov-2021: Reed's launched Flying Cauldron Butterscotch Cream Soda, and relaunched Virgil's Bavarian Nutmeg Root Beer, in classic half-liter Swing-lid packaging. The pint-sized glass bottles feature a ceramic swing-lid resealable top, making it even easier to sip, share and enjoy handcrafted beverages with family & friends.
Jun-2021: Reed's expanded its existing Real Ginger Ale line by adding Real Ginger Ale Shirley Tempting and Transfusion mocktails, two latest zero-sugar, ginger ale mocktails. The expansion focused on growing consumer interest in non-alcoholic beverages. The expanded line would serve consumers with healthy & tasty alternatives.
Jun-2021: Reed's expanded Virgil's craft soda range by launching Zero Sugar Grapefruit Soda, Zero Sugar Dr. Better, Zero Sugar Ginger Ale, a three new zero-sugar, keto-certified variants. With this expansion, the company would its handcrafted taste to consumers' doorsteps.
Feb-2021: Reed's partnered with Unique Foods, a food & beverage platform. This partnership aimed at expanding the company's retail footprint throughout Canada. This partnership would further provide increased availability for Reed's Ginger Beer in both Extra as well as Original varieties, and Virgil's handcrafted sodas, in Root Beer, Vanilla Cream, Black Cherry, and Orange Cream flavors.
Sep-2020: Pepsi partnered with Red Lobster, an American casual dining restaurant chain. This partnership aimed at developing a cocktail made with Mtn Dew named Dew Garita. The launched beverage would be available at select Red Lobster restaurants beginning in September and across the nation till the year's end.
Oct-2019: Reed's signed an agreement with Full Sail Brewing, a craft brewery company. The agreement focused on the development, marketing, and distribution of ready-to-drink Reed's Craft Ginger Mules. These latest products would be serving consumers with authentic Craft Ginger Mules made with real, quality ingredients in convenient, take-anywhere cans.
Dec-2018: PepsiCo acquired SodaStream International, an Israel-based maker of the consumer home carbonation product. The acquisition would empower customers to personalize their preferred beverage in an eco-friendly way along with providing PepsiCo with a significant presence in the at-home marketplace. Furthermore, with this acquisition, PepsiCo aimed at accelerating progress on its shared goal of curbing plastic waste and building a more sustainable future.
Market Segments covered in the Report:
By Flavor
By Packaging
By Distribution Channel
By Geography
Companies Profiled
Unique Offerings from KBV Research