ゲーム内広告市場：ゲームジャンル別、フォーマットタイプ別、タイプ別、ゲームフォーマット別、エンゲージメントレベル別、ターゲットオーディエンス別、プラットフォーム別-2025-2030年世界予測

ゲーム内広告市場の2024年の市場規模は57億4,000万米ドルで、2025年には62億米ドル、CAGR 7.85%で成長し、2030年には90億4,000万米ドルに達すると予測されています。

ペースの速いデジタル時代において、ゲーム内広告は補助的な収入源から、強力で独立したマーケティング・チャネルへと変貌を遂げました。このダイナミックなセクターは、インタラクティブなエンゲージメントと没入型ゲーム体験を活用して、ブランドとターゲットオーディエンスの距離を縮めています。ゲームがより複雑になり、テクノロジーが絶えず進化するにつれて、広告主はクリエイティビティとデータ主導の戦略を融合させるユニークな機会を与えられています。

市場の進化は、技術の進歩、パーソナライズされた体験に対する消費者の需要の増加、ゲーマーの幅広い人口統計学的スペクトルの融合によって推進されています。詳細な調査によると、ゲームプラットフォームは世界的に増え続けるプレーヤーを引きつけているだけでなく、革新的な広告手法の道を開いています。ゲーム開発者や市場開拓者は、広告戦略をゲームエコシステムに直接統合する傾向を強めており、高いエンゲージメントレベルとよりインタラクティブなプロモーションアプローチへの道を開いています。

本レポートでは、この多面的な業界を掘り下げ、その現状を探るとともに、従来の広告の常識を覆す重要な動向を明らかにします。消費者行動から技術革新に至るまで、業界のリーダーたちがゲーム内広告の真の可能性を活用できるよう、実用的な洞察を提供することを目的としています。この分野が成熟し続ける中、これらのダイナミクスを理解することは、新たな機会を活用し、リスクを軽減し、長期的な成長を維持するために不可欠となります。

広告情勢を再定義する変革的シフト

近年、ゲーム内広告のエコシステムを再定義する変革的な変化が起きています。テクノロジーとデータ分析の進歩により、広告主は静的なバナー配置から、ゲーム環境にシームレスに溶け込むダイナミックでインタラクティブな広告体験へと移行できるようになりました。拡張現実やバーチャル・エンゲージメントのようなテクノロジーの台頭は、広告がストーリーテリングやゲームプレイの一部として統合されるパラダイム・シフトを引き起こしました。

多次元的なアプローチを採用する広告主は、インタースティシャル広告やリワード型広告など、ゲーム体験を損なうことなくユーザーエンゲージメントを高める革新的な広告フォーマットを模索しています。さらに、モバイルゲームとコンソールゲームの融合は、ゲーム内広告のリーチを拡大し、これまでにない方法でオーディエンスを惹きつけることを可能にしています。また、消費者の期待も変化しており、個人のゲーム習慣や嗜好に合ったパーソナライズされた体験に対する需要が高まっています。

その結果、ゲームプレイそのものに広告を戦略的に組み込むことが、重要な成功要因として浮上してきました。業界利害関係者は、没入型テクノロジーとデータインサイトの活用によって従来の広告戦略を見直し、エンターテインメントと商取引のギャップを埋めることで、楽しませるだけでなくコンバージョンにもつながる、より総合的なユーザー体験を育んでいます。

市場力学を形成する主なセグメンテーション洞察

市場セグメンテーションを深く掘り下げると、ゲーム内広告の状況を支える複雑な構造が明らかになります。ゲームのジャンルに基づくセグメンテーションは、アクション、アドベンチャー、スポーツ、ストラテジーにまたがり、それぞれにターゲット広告の微妙な機会を提供する明確なサブカテゴリーがあります。たとえば、アクションカテゴリーは、格闘、シューティング、ステルスにさらに分析され、シューティングセグメントはファーストパーソンシューターとサードパーソンシューターに分岐し、アドベンチャーカテゴリーはグラフィックアドベンチャー、テキストアドベンチャー、ビジュアルノベルに分解されます。同様に、「スポーツ」カテゴリーは「個人スポーツ」「レース」「チームスポーツ」に、「ストラテジー」カテゴリーは「リアルタイムストラテジー」「ターンベースストラテジー」に分かれています。

フォーマットタイプに基づくセグメンテーションでは、バナー、インタースティシャル、プレイアブル、リワードベースの各フォーマットを含むさまざまな表現方法を調査し、広告コンテンツが効果的に配信され、それぞれのゲーム体験に適した方法で提供されるようにします。さらに、広告タイプのセグメンテーションでは、ゲーム周辺、ゲームから離れた場所、ゲーム内の混合フォーマットを区別し、広告をプレーヤージャーニーにどのように組み込むかについて柔軟性を提供します。さらに、ゲームフォーマットによるセグメンテーションでは、Co-Operative Play（協力プレイ）、Massively Multiplayer Online（多人数同時参加型オンライン）、Multiplayer（多人数同時参加型）、Single-Player（一人プレイ）の各体験を区別し、広告が最適なパフォーマンスを発揮するコンテキストを特定するのに重要です。

セグメンテーションのきめ細かさは、エンゲージメントレベルの観点から観察され、ロングセッションプレイとショートセッションプレイは、多様な行動考察を提供します。ターゲットオーディエンスのセグメンテーションは、大人、キッズ・未就学児、ティーンエイジャーに分けられ、大人はさらにカジノとシミュレーションゲーム、キッズ・未就学児はアドベンチャーと教育ゲーム、ティーンエイジャーは競合とソーシャルゲームに分けられます。最後に、プラットフォームによるセグメンテーションでは、市場をコンソール、モバイル、PC、バーチャルリアリティに分け、コンソールでは任天堂、プレイステーション、Xbox、モバイルではスマートフォンとタブレットにさらに区別しています。このような詳細なセグメンテーションは、消費者行動を明らかにするだけでなく、特定のサブセグメントのゲーマーに響くような、オーダーメイドの広告キャンペーンを作るのにも役立ちます。

目次

第1章 序文

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場の概要

第5章 市場洞察

• 市場力学
  • 促進要因
    • スマートフォンの普及率増加とモバイルゲームの成長
    • ビデオゲームの人気と多様性の高まり
    • 消費者行動を没入型でインタラクティブなエンターテイメント体験へとシフト
  • 抑制要因
    • ゲーム内広告の侵入的または気を散らす性質により、消費者の受け入れが限られている
  • 機会
    • 5Gネットワークの拡大により、リアルタイムで高品質なゲーム内広告の機会が拡大
    • クラウドゲームプラットフォームの台頭により、リーチとターゲティングの機会が拡大
  • 課題
    • 没入感のあるゲーム内広告とプレイヤーの本物のゲームプレイ体験の維持のバランスをとる
• 市場セグメンテーション分析
  • ゲームジャンル：アクションゲームにおけるゲーム内広告の急増
  • ターゲットオーディエンス：成長を続ける子供やプレティーンのエンゲージメント。広告主に強力で長期的な顧客基盤を提供
• ポーターのファイブフォース分析
• PESTEL分析
  • 政治的
  • 経済
  • 社会
  • 技術的
  • 法律上
  • 環境

第6章 ゲーム内広告市場ゲームジャンル別

• アクション
  • ファインティング
  • シューター
    • 一人称視点シューティングゲーム
    • サードパーソンシューティング
  • ステルス
• アドベンチャー
  • グラフィックアドベンチャー
  • テキストアドベンチャー
  • ビジュアルノベル
• スポーツ
  • 個人競技
  • レース
  • チームスポーツ
• 戦略
  • リアルタイムストラテジー
  • ターンベースストラテジー

第7章 ゲーム内広告市場フォーマットタイプ別

• バナー
• インタースティシャル
• プレイ可能
• 報酬ベース

第8章 ゲーム内広告市場：タイプ別

• ゲーム周辺
• ゲーム外
• ゲーム内でブレンド

第9章 ゲーム内広告市場ゲーム形式別

• 協力プレイ
• 大規模マルチプレイヤーオンライン
• マルチプレイヤー
• シングルプレイヤー

第10章 ゲーム内広告市場エンゲージメントレベル別

• 長時間プレイ
• ショートセッションプレイ

第11章 ゲーム内広告市場：ターゲット層別

• 大人
  • カジノゲーム
  • シミュレーションゲーム
• 子供とプレティーン
  • アドベンチャーゲーム
  • 教育ゲーム
• ティーンエイジャー
  • 競争ゲーム
  • ソーシャルゲーム

第12章 ゲーム内広告市場：プラットフォーム別

• コンソール
  • 任天堂
  • プレイステーション
  • Xbox
• 携帯
  • スマートフォン
  • 錠剤
• パソコン
• バーチャルリアリティ

第13章 南北アメリカのゲーム内広告市場

• アルゼンチン
• ブラジル
• カナダ
• メキシコ
• 米国

第14章 アジア太平洋地域のゲーム内広告市場

• オーストラリア
• 中国
• インド
• インドネシア
• 日本
• マレーシア
• フィリピン
• シンガポール
• 韓国
• 台湾
• タイ
• ベトナム

第15章 欧州・中東・アフリカのゲーム内広告市場

• デンマーク
• エジプト
• フィンランド
• フランス
• ドイツ
• イスラエル
• イタリア
• オランダ
• ナイジェリア
• ノルウェー
• ポーランド
• カタール
• ロシア
• サウジアラビア
• 南アフリカ
• スペイン
• スウェーデン
• スイス
• トルコ
• アラブ首長国連邦
• 英国

第16章 競合情勢

• 市場シェア分析, 2024
• FPNVポジショニングマトリックス, 2024
• 競合シナリオ分析
• 戦略分析と提言

企業一覧

• AdInMo Ltd.
• Adverty AB
• Amazon Web Services, Inc.
• Anzu Virtual Reality Ltd.
• AppsFlyer Ltd.
• Bidstack
• Blizzard Entertainment, Inc.
• Chartboost, Inc. by Zynga
• Electronic Arts Inc.
• Frameplay Corporation
• Gadsme
• Google LLC by Alphabet Inc.
• GumGum, Inc.
• InMobi Pte. Ltd.
• Ironsource Ltd.
• MediaSpike, Inc
• Motive Interacttuive Inc.
• NeoReach
• Network N
• Overwolf, Ltd.
• Playwire LLC
• Pubfinity LLC
• Rapidfire Inc.
• Super League Enterprise, Inc.
• Venatus Media Limited
• WPP PLC

LIST OF FIGURES

• FIGURE 1. IN-GAME ADVERTISING MARKET MULTI-CURRENCY
• FIGURE 2. IN-GAME ADVERTISING MARKET MULTI-LANGUAGE
• FIGURE 3. IN-GAME ADVERTISING MARKET RESEARCH PROCESS
• FIGURE 4. IN-GAME ADVERTISING MARKET SIZE, 2024 VS 2030
• FIGURE 5. GLOBAL IN-GAME ADVERTISING MARKET SIZE, 2018-2030 (USD MILLION)
• FIGURE 6. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY REGION, 2024 VS 2025 VS 2030 (USD MILLION)
• FIGURE 7. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2030 (USD MILLION)
• FIGURE 8. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY GAME GENRE, 2024 VS 2030 (%)
• FIGURE 9. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY GAME GENRE, 2024 VS 2025 VS 2030 (USD MILLION)
• FIGURE 10. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY FORMAT TYPE, 2024 VS 2030 (%)
• FIGURE 11. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY FORMAT TYPE, 2024 VS 2025 VS 2030 (USD MILLION)
• FIGURE 12. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2024 VS 2030 (%)
• FIGURE 13. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2024 VS 2025 VS 2030 (USD MILLION)
• FIGURE 14. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY GAME FORMAT, 2024 VS 2030 (%)
• FIGURE 15. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY GAME FORMAT, 2024 VS 2025 VS 2030 (USD MILLION)
• FIGURE 16. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY ENGAGEMENT LEVEL, 2024 VS 2030 (%)
• FIGURE 17. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY ENGAGEMENT LEVEL, 2024 VS 2025 VS 2030 (USD MILLION)
• FIGURE 18. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY TARGET AUDIENCE, 2024 VS 2030 (%)
• FIGURE 19. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY TARGET AUDIENCE, 2024 VS 2025 VS 2030 (USD MILLION)
• FIGURE 20. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2024 VS 2030 (%)
• FIGURE 21. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2024 VS 2025 VS 2030 (USD MILLION)
• FIGURE 22. AMERICAS IN-GAME ADVERTISING MARKET SIZE, BY COUNTRY, 2024 VS 2030 (%)
• FIGURE 23. AMERICAS IN-GAME ADVERTISING MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2030 (USD MILLION)
• FIGURE 24. UNITED STATES IN-GAME ADVERTISING MARKET SIZE, BY STATE, 2024 VS 2030 (%)
• FIGURE 25. UNITED STATES IN-GAME ADVERTISING MARKET SIZE, BY STATE, 2024 VS 2025 VS 2030 (USD MILLION)
• FIGURE 26. ASIA-PACIFIC IN-GAME ADVERTISING MARKET SIZE, BY COUNTRY, 2024 VS 2030 (%)
• FIGURE 27. ASIA-PACIFIC IN-GAME ADVERTISING MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2030 (USD MILLION)
• FIGURE 28. EUROPE, MIDDLE EAST & AFRICA IN-GAME ADVERTISING MARKET SIZE, BY COUNTRY, 2024 VS 2030 (%)
• FIGURE 29. EUROPE, MIDDLE EAST & AFRICA IN-GAME ADVERTISING MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2030 (USD MILLION)
• FIGURE 30. IN-GAME ADVERTISING MARKET SHARE, BY KEY PLAYER, 2024
• FIGURE 31. IN-GAME ADVERTISING MARKET, FPNV POSITIONING MATRIX, 2024

LIST OF TABLES

• TABLE 1. IN-GAME ADVERTISING MARKET SEGMENTATION & COVERAGE
• TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2024
• TABLE 3. GLOBAL IN-GAME ADVERTISING MARKET SIZE, 2018-2030 (USD MILLION)
• TABLE 4. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 5. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 6. IN-GAME ADVERTISING MARKET DYNAMICS
• TABLE 7. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY GAME GENRE, 2018-2030 (USD MILLION)
• TABLE 8. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY ACTION, BY REGION, 2018-2030 (USD MILLION)
• TABLE 9. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY FIGHTING, BY REGION, 2018-2030 (USD MILLION)
• TABLE 10. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY SHOOTER, BY REGION, 2018-2030 (USD MILLION)
• TABLE 11. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY FIRST-PERSON SHOOTER, BY REGION, 2018-2030 (USD MILLION)
• TABLE 12. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY THIRD-PERSON SHOOTER, BY REGION, 2018-2030 (USD MILLION)
• TABLE 13. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY SHOOTER, 2018-2030 (USD MILLION)
• TABLE 14. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY STEALTH, BY REGION, 2018-2030 (USD MILLION)
• TABLE 15. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY ACTION, 2018-2030 (USD MILLION)
• TABLE 16. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY ADVENTURE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 17. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY GRAPHIC ADVENTURE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 18. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY TEXT ADVENTURE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 19. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY VISUAL NOVELS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 20. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY ADVENTURE, 2018-2030 (USD MILLION)
• TABLE 21. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY SPORTS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 22. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY INDIVIDUAL SPORTS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 23. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY RACING, BY REGION, 2018-2030 (USD MILLION)
• TABLE 24. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY TEAM SPORTS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 25. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY SPORTS, 2018-2030 (USD MILLION)
• TABLE 26. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY STRATEGY, BY REGION, 2018-2030 (USD MILLION)
• TABLE 27. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY REAL-TIME STRATEGY, BY REGION, 2018-2030 (USD MILLION)
• TABLE 28. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY TURN-BASED STRATEGY, BY REGION, 2018-2030 (USD MILLION)
• TABLE 29. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY STRATEGY, 2018-2030 (USD MILLION)
• TABLE 30. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY FORMAT TYPE, 2018-2030 (USD MILLION)
• TABLE 31. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY BANNER, BY REGION, 2018-2030 (USD MILLION)
• TABLE 32. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY INTERSTITIAL, BY REGION, 2018-2030 (USD MILLION)
• TABLE 33. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY PLAYABLE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 34. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY REWARD-BASED, BY REGION, 2018-2030 (USD MILLION)
• TABLE 35. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 36. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY AROUND-THE-GAME, BY REGION, 2018-2030 (USD MILLION)
• TABLE 37. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY AWAY-FROM-THE-GAME, BY REGION, 2018-2030 (USD MILLION)
• TABLE 38. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY BLENDED IN-GAME, BY REGION, 2018-2030 (USD MILLION)
• TABLE 39. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY GAME FORMAT, 2018-2030 (USD MILLION)
• TABLE 40. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY CO-OPERATIVE PLAY, BY REGION, 2018-2030 (USD MILLION)
• TABLE 41. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY MASSIVELY MULTIPLAYER ONLINE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 42. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY MULTIPLAYER, BY REGION, 2018-2030 (USD MILLION)
• TABLE 43. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY SINGLE-PLAYER, BY REGION, 2018-2030 (USD MILLION)
• TABLE 44. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY ENGAGEMENT LEVEL, 2018-2030 (USD MILLION)
• TABLE 45. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY LONG-SESSION PLAY, BY REGION, 2018-2030 (USD MILLION)
• TABLE 46. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY SHORT-SESSION PLAY, BY REGION, 2018-2030 (USD MILLION)
• TABLE 47. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY TARGET AUDIENCE, 2018-2030 (USD MILLION)
• TABLE 48. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY ADULTS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 49. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY CASINO GAMES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 50. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY SIMULATION GAMES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 51. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY ADULTS, 2018-2030 (USD MILLION)
• TABLE 52. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY KIDS AND PRE-TEENS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 53. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY ADVENTURE GAMES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 54. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY EDUCATIONAL GAMES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 55. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY KIDS AND PRE-TEENS, 2018-2030 (USD MILLION)
• TABLE 56. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY TEENAGERS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 57. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY COMPETITIVE GAMES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 58. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY SOCIAL GAMES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 59. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY TEENAGERS, 2018-2030 (USD MILLION)
• TABLE 60. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 61. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY CONSOLE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 62. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY NINTENDO, BY REGION, 2018-2030 (USD MILLION)
• TABLE 63. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY PLAYSTATION, BY REGION, 2018-2030 (USD MILLION)
• TABLE 64. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY XBOX, BY REGION, 2018-2030 (USD MILLION)
• TABLE 65. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY CONSOLE, 2018-2030 (USD MILLION)
• TABLE 66. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY MOBILE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 67. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY SMARTPHONE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 68. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY TABLET, BY REGION, 2018-2030 (USD MILLION)
• TABLE 69. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY MOBILE, 2018-2030 (USD MILLION)
• TABLE 70. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY PC, BY REGION, 2018-2030 (USD MILLION)
• TABLE 71. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY VIRTUAL REALITY, BY REGION, 2018-2030 (USD MILLION)
• TABLE 72. AMERICAS IN-GAME ADVERTISING MARKET SIZE, BY GAME GENRE, 2018-2030 (USD MILLION)
• TABLE 73. AMERICAS IN-GAME ADVERTISING MARKET SIZE, BY ACTION, 2018-2030 (USD MILLION)
• TABLE 74. AMERICAS IN-GAME ADVERTISING MARKET SIZE, BY SHOOTER, 2018-2030 (USD MILLION)
• TABLE 75. AMERICAS IN-GAME ADVERTISING MARKET SIZE, BY ADVENTURE, 2018-2030 (USD MILLION)
• TABLE 76. AMERICAS IN-GAME ADVERTISING MARKET SIZE, BY SPORTS, 2018-2030 (USD MILLION)
• TABLE 77. AMERICAS IN-GAME ADVERTISING MARKET SIZE, BY STRATEGY, 2018-2030 (USD MILLION)
• TABLE 78. AMERICAS IN-GAME ADVERTISING MARKET SIZE, BY FORMAT TYPE, 2018-2030 (USD MILLION)
• TABLE 79. AMERICAS IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 80. AMERICAS IN-GAME ADVERTISING MARKET SIZE, BY GAME FORMAT, 2018-2030 (USD MILLION)
• TABLE 81. AMERICAS IN-GAME ADVERTISING MARKET SIZE, BY ENGAGEMENT LEVEL, 2018-2030 (USD MILLION)
• TABLE 82. AMERICAS IN-GAME ADVERTISING MARKET SIZE, BY TARGET AUDIENCE, 2018-2030 (USD MILLION)
• TABLE 83. AMERICAS IN-GAME ADVERTISING MARKET SIZE, BY ADULTS, 2018-2030 (USD MILLION)
• TABLE 84. AMERICAS IN-GAME ADVERTISING MARKET SIZE, BY KIDS AND PRE-TEENS, 2018-2030 (USD MILLION)
• TABLE 85. AMERICAS IN-GAME ADVERTISING MARKET SIZE, BY TEENAGERS, 2018-2030 (USD MILLION)
• TABLE 86. AMERICAS IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 87. AMERICAS IN-GAME ADVERTISING MARKET SIZE, BY CONSOLE, 2018-2030 (USD MILLION)
• TABLE 88. AMERICAS IN-GAME ADVERTISING MARKET SIZE, BY MOBILE, 2018-2030 (USD MILLION)
• TABLE 89. AMERICAS IN-GAME ADVERTISING MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 90. ARGENTINA IN-GAME ADVERTISING MARKET SIZE, BY GAME GENRE, 2018-2030 (USD MILLION)
• TABLE 91. ARGENTINA IN-GAME ADVERTISING MARKET SIZE, BY ACTION, 2018-2030 (USD MILLION)
• TABLE 92. ARGENTINA IN-GAME ADVERTISING MARKET SIZE, BY SHOOTER, 2018-2030 (USD MILLION)
• TABLE 93. ARGENTINA IN-GAME ADVERTISING MARKET SIZE, BY ADVENTURE, 2018-2030 (USD MILLION)
• TABLE 94. ARGENTINA IN-GAME ADVERTISING MARKET SIZE, BY SPORTS, 2018-2030 (USD MILLION)
• TABLE 95. ARGENTINA IN-GAME ADVERTISING MARKET SIZE, BY STRATEGY, 2018-2030 (USD MILLION)
• TABLE 96. ARGENTINA IN-GAME ADVERTISING MARKET SIZE, BY FORMAT TYPE, 2018-2030 (USD MILLION)
• TABLE 97. ARGENTINA IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 98. ARGENTINA IN-GAME ADVERTISING MARKET SIZE, BY GAME FORMAT, 2018-2030 (USD MILLION)
• TABLE 99. ARGENTINA IN-GAME ADVERTISING MARKET SIZE, BY ENGAGEMENT LEVEL, 2018-2030 (USD MILLION)
• TABLE 100. ARGENTINA IN-GAME ADVERTISING MARKET SIZE, BY TARGET AUDIENCE, 2018-2030 (USD MILLION)
• TABLE 101. ARGENTINA IN-GAME ADVERTISING MARKET SIZE, BY ADULTS, 2018-2030 (USD MILLION)
• TABLE 102. ARGENTINA IN-GAME ADVERTISING MARKET SIZE, BY KIDS AND PRE-TEENS, 2018-2030 (USD MILLION)
• TABLE 103. ARGENTINA IN-GAME ADVERTISING MARKET SIZE, BY TEENAGERS, 2018-2030 (USD MILLION)
• TABLE 104. ARGENTINA IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 105. ARGENTINA IN-GAME ADVERTISING MARKET SIZE, BY CONSOLE, 2018-2030 (USD MILLION)
• TABLE 106. ARGENTINA IN-GAME ADVERTISING MARKET SIZE, BY MOBILE, 2018-2030 (USD MILLION)
• TABLE 107. BRAZIL IN-GAME ADVERTISING MARKET SIZE, BY GAME GENRE, 2018-2030 (USD MILLION)
• TABLE 108. BRAZIL IN-GAME ADVERTISING MARKET SIZE, BY ACTION, 2018-2030 (USD MILLION)
• TABLE 109. BRAZIL IN-GAME ADVERTISING MARKET SIZE, BY SHOOTER, 2018-2030 (USD MILLION)
• TABLE 110. BRAZIL IN-GAME ADVERTISING MARKET SIZE, BY ADVENTURE, 2018-2030 (USD MILLION)
• TABLE 111. BRAZIL IN-GAME ADVERTISING MARKET SIZE, BY SPORTS, 2018-2030 (USD MILLION)
• TABLE 112. BRAZIL IN-GAME ADVERTISING MARKET SIZE, BY STRATEGY, 2018-2030 (USD MILLION)
• TABLE 113. BRAZIL IN-GAME ADVERTISING MARKET SIZE, BY FORMAT TYPE, 2018-2030 (USD MILLION)
• TABLE 114. BRAZIL IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 115. BRAZIL IN-GAME ADVERTISING MARKET SIZE, BY GAME FORMAT, 2018-2030 (USD MILLION)
• TABLE 116. BRAZIL IN-GAME ADVERTISING MARKET SIZE, BY ENGAGEMENT LEVEL, 2018-2030 (USD MILLION)
• TABLE 117. BRAZIL IN-GAME ADVERTISING MARKET SIZE, BY TARGET AUDIENCE, 2018-2030 (USD MILLION)
• TABLE 118. BRAZIL IN-GAME ADVERTISING MARKET SIZE, BY ADULTS, 2018-2030 (USD MILLION)
• TABLE 119. BRAZIL IN-GAME ADVERTISING MARKET SIZE, BY KIDS AND PRE-TEENS, 2018-2030 (USD MILLION)
• TABLE 120. BRAZIL IN-GAME ADVERTISING MARKET SIZE, BY TEENAGERS, 2018-2030 (USD MILLION)
• TABLE 121. BRAZIL IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 122. BRAZIL IN-GAME ADVERTISING MARKET SIZE, BY CONSOLE, 2018-2030 (USD MILLION)
• TABLE 123. BRAZIL IN-GAME ADVERTISING MARKET SIZE, BY MOBILE, 2018-2030 (USD MILLION)
• TABLE 124. CANADA IN-GAME ADVERTISING MARKET SIZE, BY GAME GENRE, 2018-2030 (USD MILLION)
• TABLE 125. CANADA IN-GAME ADVERTISING MARKET SIZE, BY ACTION, 2018-2030 (USD MILLION)
• TABLE 126. CANADA IN-GAME ADVERTISING MARKET SIZE, BY SHOOTER, 2018-2030 (USD MILLION)
• TABLE 127. CANADA IN-GAME ADVERTISING MARKET SIZE, BY ADVENTURE, 2018-2030 (USD MILLION)
• TABLE 128. CANADA IN-GAME ADVERTISING MARKET SIZE, BY SPORTS, 2018-2030 (USD MILLION)
• TABLE 129. CANADA IN-GAME ADVERTISING MARKET SIZE, BY STRATEGY, 2018-2030 (USD MILLION)
• TABLE 130. CANADA IN-GAME ADVERTISING MARKET SIZE, BY FORMAT TYPE, 2018-2030 (USD MILLION)
• TABLE 131. CANADA IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 132. CANADA IN-GAME ADVERTISING MARKET SIZE, BY GAME FORMAT, 2018-2030 (USD MILLION)
• TABLE 133. CANADA IN-GAME ADVERTISING MARKET SIZE, BY ENGAGEMENT LEVEL, 2018-2030 (USD MILLION)
• TABLE 134. CANADA IN-GAME ADVERTISING MARKET SIZE, BY TARGET AUDIENCE, 2018-2030 (USD MILLION)
• TABLE 135. CANADA IN-GAME ADVERTISING MARKET SIZE, BY ADULTS, 2018-2030 (USD MILLION)
• TABLE 136. CANADA IN-GAME ADVERTISING MARKET SIZE, BY KIDS AND PRE-TEENS, 2018-2030 (USD MILLION)
• TABLE 137. CANADA IN-GAME ADVERTISING MARKET SIZE, BY TEENAGERS, 2018-2030 (USD MILLION)
• TABLE 138. CANADA IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 139. CANADA IN-GAME ADVERTISING MARKET SIZE, BY CONSOLE, 2018-2030 (USD MILLION)
• TABLE 140. CANADA IN-GAME ADVERTISING MARKET SIZE, BY MOBILE, 2018-2030 (USD MILLION)
• TABLE 141. MEXICO IN-GAME ADVERTISING MARKET SIZE, BY GAME GENRE, 2018-2030 (USD MILLION)
• TABLE 142. MEXICO IN-GAME ADVERTISING MARKET SIZE, BY ACTION, 2018-2030 (USD MILLION)
• TABLE 143. MEXICO IN-GAME ADVERTISING MARKET SIZE, BY SHOOTER, 2018-2030 (USD MILLION)
• TABLE 144. MEXICO IN-GAME ADVERTISING MARKET SIZE, BY ADVENTURE, 2018-2030 (USD MILLION)
• TABLE 145. MEXICO IN-GAME ADVERTISING MARKET SIZE, BY SPORTS, 2018-2030 (USD MILLION)
• TABLE 146. MEXICO IN-GAME ADVERTISING MARKET SIZE, BY STRATEGY, 2018-2030 (USD MILLION)
• TABLE 147. MEXICO IN-GAME ADVERTISING MARKET SIZE, BY FORMAT TYPE, 2018-2030 (USD MILLION)
• TABLE 148. MEXICO IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 149. MEXICO IN-GAME ADVERTISING MARKET SIZE, BY GAME FORMAT, 2018-2030 (USD MILLION)
• TABLE 150. MEXICO IN-GAME ADVERTISING MARKET SIZE, BY ENGAGEMENT LEVEL, 2018-2030 (USD MILLION)
• TABLE 151. MEXICO IN-GAME ADVERTISING MARKET SIZE, BY TARGET AUDIENCE, 2018-2030 (USD MILLION)
• TABLE 152. MEXICO IN-GAME ADVERTISING MARKET SIZE, BY ADULTS, 2018-2030 (USD MILLION)
• TABLE 153. MEXICO IN-GAME ADVERTISING MARKET SIZE, BY KIDS AND PRE-TEENS, 2018-2030 (USD MILLION)
• TABLE 154. MEXICO IN-GAME ADVERTISING MARKET SIZE, BY TEENAGERS, 2018-2030 (USD MILLION)
• TABLE 155. MEXICO IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 156. MEXICO IN-GAME ADVERTISING MARKET SIZE, BY CONSOLE, 2018-2030 (USD MILLION)
• TABLE 157. MEXICO IN-GAME ADVERTISING MARKET SIZE, BY MOBILE, 2018-2030 (USD MILLION)
• TABLE 158. UNITED STATES IN-GAME ADVERTISING MARKET SIZE, BY GAME GENRE, 2018-2030 (USD MILLION)
• TABLE 159. UNITED STATES IN-GAME ADVERTISING MARKET SIZE, BY ACTION, 2018-2030 (USD MILLION)
• TABLE 160. UNITED STATES IN-GAME ADVERTISING MARKET SIZE, BY SHOOTER, 2018-2030 (USD MILLION)
• TABLE 161. UNITED STATES IN-GAME ADVERTISING MARKET SIZE, BY ADVENTURE, 2018-2030 (USD MILLION)
• TABLE 162. UNITED STATES IN-GAME ADVERTISING MARKET SIZE, BY SPORTS, 2018-2030 (USD MILLION)
• TABLE 163. UNITED STATES IN-GAME ADVERTISING MARKET SIZE, BY STRATEGY, 2018-2030 (USD MILLION)
• TABLE 164. UNITED STATES IN-GAME ADVERTISING MARKET SIZE, BY FORMAT TYPE, 2018-2030 (USD MILLION)
• TABLE 165. UNITED STATES IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 166. UNITED STATES IN-GAME ADVERTISING MARKET SIZE, BY GAME FORMAT, 2018-2030 (USD MILLION)
• TABLE 167. UNITED STATES IN-GAME ADVERTISING MARKET SIZE, BY ENGAGEMENT LEVEL, 2018-2030 (USD MILLION)
• TABLE 168. UNITED STATES IN-GAME ADVERTISING MARKET SIZE, BY TARGET AUDIENCE, 2018-2030 (USD MILLION)
• TABLE 169. UNITED STATES IN-GAME ADVERTISING MARKET SIZE, BY ADULTS, 2018-2030 (USD MILLION)
• TABLE 170. UNITED STATES IN-GAME ADVERTISING MARKET SIZE, BY KIDS AND PRE-TEENS, 2018-2030 (USD MILLION)
• TABLE 171. UNITED STATES IN-GAME ADVERTISING MARKET SIZE, BY TEENAGERS, 2018-2030 (USD MILLION)
• TABLE 172. UNITED STATES IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 173. UNITED STATES IN-GAME ADVERTISING MARKET SIZE, BY CONSOLE, 2018-2030 (USD MILLION)
• TABLE 174. UNITED STATES IN-GAME ADVERTISING MARKET SIZE, BY MOBILE, 2018-2030 (USD MILLION)
• TABLE 175. UNITED STATES IN-GAME ADVERTISING MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
• TABLE 176. ASIA-PACIFIC IN-GAME ADVERTISING MARKET SIZE, BY GAME GENRE, 2018-2030 (USD MILLION)
• TABLE 177. ASIA-PACIFIC IN-GAME ADVERTISING MARKET SIZE, BY ACTION, 2018-2030 (USD MILLION)
• TABLE 178. ASIA-PACIFIC IN-GAME ADVERTISING MARKET SIZE, BY SHOOTER, 2018-2030 (USD MILLION)
• TABLE 179. ASIA-PACIFIC IN-GAME ADVERTISING MARKET SIZE, BY ADVENTURE, 2018-2030 (USD MILLION)
• TABLE 180. ASIA-PACIFIC IN-GAME ADVERTISING MARKET SIZE, BY SPORTS, 2018-2030 (USD MILLION)
• TABLE 181. ASIA-PACIFIC IN-GAME ADVERTISING MARKET SIZE, BY STRATEGY, 2018-2030 (USD MILLION)
• TABLE 182. ASIA-PACIFIC IN-GAME ADVERTISING MARKET SIZE, BY FORMAT TYPE, 2018-2030 (USD MILLION)
• TABLE 183. ASIA-PACIFIC IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 184. ASIA-PACIFIC IN-GAME ADVERTISING MARKET SIZE, BY GAME FORMAT, 2018-2030 (USD MILLION)
• TABLE 185. ASIA-PACIFIC IN-GAME ADVERTISING MARKET SIZE, BY ENGAGEMENT LEVEL, 2018-2030 (USD MILLION)
• TABLE 186. ASIA-PACIFIC IN-GAME ADVERTISING MARKET SIZE, BY TARGET AUDIENCE, 2018-2030 (USD MILLION)
• TABLE 187. ASIA-PACIFIC IN-GAME ADVERTISING MARKET SIZE, BY ADULTS, 2018-2030 (USD MILLION)
• TABLE 188. ASIA-PACIFIC IN-GAME ADVERTISING MARKET SIZE, BY KIDS AND PRE-TEENS, 2018-2030 (USD MILLION)
• TABLE 189. ASIA-PACIFIC IN-GAME ADVERTISING MARKET SIZE, BY TEENAGERS, 2018-2030 (USD MILLION)
• TABLE 190. ASIA-PACIFIC IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 191. ASIA-PACIFIC IN-GAME ADVERTISING MARKET SIZE, BY CONSOLE, 2018-2030 (USD MILLION)
• TABLE 192. ASIA-PACIFIC IN-GAME ADVERTISING MARKET SIZE, BY MOBILE, 2018-2030 (USD MILLION)
• TABLE 193. ASIA-PACIFIC IN-GAME ADVERTISING MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 194. AUSTRALIA IN-GAME ADVERTISING MARKET SIZE, BY GAME GENRE, 2018-2030 (USD MILLION)
• TABLE 195. AUSTRALIA IN-GAME ADVERTISING MARKET SIZE, BY ACTION, 2018-2030 (USD MILLION)
• TABLE 196. AUSTRALIA IN-GAME ADVERTISING MARKET SIZE, BY SHOOTER, 2018-2030 (USD MILLION)
• TABLE 197. AUSTRALIA IN-GAME ADVERTISING MARKET SIZE, BY ADVENTURE, 2018-2030 (USD MILLION)
• TABLE 198. AUSTRALIA IN-GAME ADVERTISING MARKET SIZE, BY SPORTS, 2018-2030 (USD MILLION)
• TABLE 199. AUSTRALIA IN-GAME ADVERTISING MARKET SIZE, BY STRATEGY, 2018-2030 (USD MILLION)
• TABLE 200. AUSTRALIA IN-GAME ADVERTISING MARKET SIZE, BY FORMAT TYPE, 2018-2030 (USD MILLION)
• TABLE 201. AUSTRALIA IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 202. AUSTRALIA IN-GAME ADVERTISING MARKET SIZE, BY GAME FORMAT, 2018-2030 (USD MILLION)
• TABLE 203. AUSTRALIA IN-GAME ADVERTISING MARKET SIZE, BY ENGAGEMENT LEVEL, 2018-2030 (USD MILLION)
• TABLE 204. AUSTRALIA IN-GAME ADVERTISING MARKET SIZE, BY TARGET AUDIENCE, 2018-2030 (USD MILLION)
• TABLE 205. AUSTRALIA IN-GAME ADVERTISING MARKET SIZE, BY ADULTS, 2018-2030 (USD MILLION)
• TABLE 206. AUSTRALIA IN-GAME ADVERTISING MARKET SIZE, BY KIDS AND PRE-TEENS, 2018-2030 (USD MILLION)
• TABLE 207. AUSTRALIA IN-GAME ADVERTISING MARKET SIZE, BY TEENAGERS, 2018-2030 (USD MILLION)
• TABLE 208. AUSTRALIA IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 209. AUSTRALIA IN-GAME ADVERTISING MARKET SIZE, BY CONSOLE, 2018-2030 (USD MILLION)
• TABLE 210. AUSTRALIA IN-GAME ADVERTISING MARKET SIZE, BY MOBILE, 2018-2030 (USD MILLION)
• TABLE 211. CHINA IN-GAME ADVERTISING MARKET SIZE, BY GAME GENRE, 2018-2030 (USD MILLION)
• TABLE 212. CHINA IN-GAME ADVERTISING MARKET SIZE, BY ACTION, 2018-2030 (USD MILLION)
• TABLE 213. CHINA IN-GAME ADVERTISING MARKET SIZE, BY SHOOTER, 2018-2030 (USD MILLION)
• TABLE 214. CHINA IN-GAME ADVERTISING MARKET SIZE, BY ADVENTURE, 2018-2030 (USD MILLION)
• TABLE 215. CHINA IN-GAME ADVERTISING MARKET SIZE, BY SPORTS, 2018-2030 (USD MILLION)
• TABLE 216. CHINA IN-GAME ADVERTISING MARKET SIZE, BY STRATEGY, 2018-2030 (USD MILLION)
• TABLE 217. CHINA IN-GAME ADVERTISING MARKET SIZE, BY FORMAT TYPE, 2018-2030 (USD MILLION)
• TABLE 218. CHINA IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 219. CHINA IN-GAME ADVERTISING MARKET SIZE, BY GAME FORMAT, 2018-2030 (USD MILLION)
• TABLE 220. CHINA IN-GAME ADVERTISING MARKET SIZE, BY ENGAGEMENT LEVEL, 2018-2030 (USD MILLION)
• TABLE 221. CHINA IN-GAME ADVERTISING MARKET SIZE, BY TARGET AUDIENCE, 2018-2030 (USD MILLION)
• TABLE 222. CHINA IN-GAME ADVERTISING MARKET SIZE, BY ADULTS, 2018-2030 (USD MILLION)
• TABLE 223. CHINA IN-GAME ADVERTISING MARKET SIZE, BY KIDS AND PRE-TEENS, 2018-2030 (USD MILLION)
• TABLE 224. CHINA IN-GAME ADVERTISING MARKET SIZE, BY TEENAGERS, 2018-2030 (USD MILLION)
• TABLE 225. CHINA IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 226. CHINA IN-GAME ADVERTISING MARKET SIZE, BY CONSOLE, 2018-2030 (USD MILLION)
• TABLE 227. CHINA IN-GAME ADVERTISING MARKET SIZE, BY MOBILE, 2018-2030 (USD MILLION)
• TABLE 228. INDIA IN-GAME ADVERTISING MARKET SIZE, BY GAME GENRE, 2018-2030 (USD MILLION)
• TABLE 229. INDIA IN-GAME ADVERTISING MARKET SIZE, BY ACTION, 2018-2030 (USD MILLION)
• TABLE 230. INDIA IN-GAME ADVERTISING MARKET SIZE, BY SHOOTER, 2018-2030 (USD MILLION)
• TABLE 231. INDIA IN-GAME ADVERTISING MARKET SIZE, BY ADVENTURE, 2018-2030 (USD MILLION)
• TABLE 232. INDIA IN-GAME ADVERTISING MARKET SIZE, BY SPORTS, 2018-2030 (USD MILLION)
• TABLE 233. INDIA IN-GAME ADVERTISING MARKET SIZE, BY STRATEGY, 2018-2030 (USD MILLION)
• TABLE 234. INDIA IN-GAME ADVERTISING MARKET SIZE, BY FORMAT TYPE, 2018-2030 (USD MILLION)
• TABLE 235. INDIA IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 236. INDIA IN-GAME ADVERTISING MARKET SIZE, BY GAME FORMAT, 2018-2030 (USD MILLION)
• TABLE 237. INDIA IN-GAME ADVERTISING MARKET SIZE, BY ENGAGEMENT LEVEL, 2018-2030 (USD MILLION)
• TABLE 238. INDIA IN-GAME ADVERTISING MARKET SIZE, BY TARGET AUDIENCE, 2018-2030 (USD MILLION)
• TABLE 239. INDIA IN-GAME ADVERTISING MARKET SIZE, BY ADULTS, 2018-2030 (USD MILLION)
• TABLE 240. INDIA IN-GAME ADVERTISING MARKET SIZE, BY KIDS AND PRE-TEENS, 2018-2030 (USD MILLION)
• TABLE 241. INDIA IN-GAME ADVERTISING MARKET SIZE, BY TEENAGERS, 2018-2030 (USD MILLION)
• TABLE 242. INDIA IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 243. INDIA IN-GAME ADVERTISING MARKET SIZE, BY CONSOLE, 2018-2030 (USD MILLION)
• TABLE 244. INDIA IN-GAME ADVERTISING MARKET SIZE, BY MOBILE, 2018-2030 (USD MILLION)
• TABLE 245. INDONESIA IN-GAME ADVERTISING MARKET SIZE, BY GAME GENRE, 2018-2030 (USD MILLION)
• TABLE 246. INDONESIA IN-GAME ADVERTISING MARKET SIZE, BY ACTION, 2018-2030 (USD MILLION)
• TABLE 247. INDONESIA IN-GAME ADVERTISING MARKET SIZE, BY SHOOTER, 2018-2030 (USD MILLION)
• TABLE 248. INDONESIA IN-GAME ADVERTISING MARKET SIZE, BY ADVENTURE, 2018-2030 (USD MILLION)
• TABLE 249. INDONESIA IN-GAME ADVERTISING MARKET SIZE, BY SPORTS, 2018-2030 (USD MILLION)
• TABLE 250. INDONESIA IN-GAME ADVERTISING MARKET SIZE, BY STRATEGY, 2018-2030 (USD MILLION)
• TABLE 251. INDONESIA IN-GAME ADVERTISING MARKET SIZE, BY FORMAT TYPE, 2018-2030 (USD MILLION)
• TABLE 252. INDONESIA IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 253. INDONESIA IN-GAME ADVERTISING MARKET SIZE, BY GAME FORMAT, 2018-2030 (USD MILLION)
• TABLE 254. INDONESIA IN-GAME ADVERTISING MARKET SIZE, BY ENGAGEMENT LEVEL, 2018-2030 (USD MILLION)
• TABLE 255. INDONESIA IN-GAME ADVERTISING MARKET SIZE, BY TARGET AUDIENCE, 2018-2030 (USD MILLION)
• TABLE 256. INDONESIA IN-GAME ADVERTISING MARKET SIZE, BY ADULTS, 2018-2030 (USD MILLION)
• TABLE 257. INDONESIA IN-GAME ADVERTISING MARKET SIZE, BY KIDS AND PRE-TEENS, 2018-2030 (USD MILLION)
• TABLE 258. INDONESIA IN-GAME ADVERTISING MARKET SIZE, BY TEENAGERS, 2018-2030 (USD MILLION)
• TABLE 259. INDONESIA IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 260. INDONESIA IN-GAME ADVERTISING MARKET SIZE, BY CONSOLE, 2018-2030 (USD MILLION)
• TABLE 261. INDONESIA IN-GAME ADVERTISING MARKET SIZE, BY MOBILE, 2018-2030 (USD MILLION)
• TABLE 262. JAPAN IN-GAME ADVERTISING MARKET SIZE, BY GAME GENRE, 2018-2030 (USD MILLION)
• TABLE 263. JAPAN IN-GAME ADVERTISING MARKET SIZE, BY ACTION, 2018-2030 (USD MILLION)
• TABLE 264. JAPAN IN-GAME ADVERTISING MARKET SIZE, BY SHOOTER, 2018-2030 (USD MILLION)
• TABLE 265. JAPAN IN-GAME ADVERTISING MARKET SIZE, BY ADVENTURE, 2018-2030 (USD MILLION)
• TABLE 266. JAPAN IN-GAME ADVERTISING MARKET SIZE, BY SPORTS, 2018-2030 (USD MILLION)
• TABLE 267. JAPAN IN-GAME ADVERTISING MARKET SIZE, BY STRATEGY, 2018-2030 (USD MILLION)
• TABLE 268. JAPAN IN-GAME ADVERTISING MARKET SIZE, BY FORMAT TYPE, 2018-2030 (USD MILLION)
• TABLE 269. JAPAN IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 270. JAPAN IN-GAME ADVERTISING MARKET SIZE, BY GAME FORMAT, 2018-2030 (USD MILLION)
• TABLE 271. JAPAN IN-GAME ADVERTISING MARKET SIZE, BY ENGAGEMENT LEVEL, 2018-2030 (USD MILLION)
• TABLE 272. JAPAN IN-GAME ADVERTISING MARKET SIZE, BY TARGET AUDIENCE, 2018-2030 (USD MILLION)
• TABLE 273. JAPAN IN-GAME ADVERTISING MARKET SIZE, BY ADULTS, 2018-2030 (USD MILLION)
• TABLE 274. JAPAN IN-GAME ADVERTISING MARKET SIZE, BY KIDS AND PRE-TEENS, 2018-2030 (USD MILLION)
• TABLE 275. JAPAN IN-GAME ADVERTISING MARKET SIZE, BY TEENAGERS, 2018-2030 (USD MILLION)
• TABLE 276. JAPAN IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 277. JAPAN IN-GAME ADVERTISING MARKET SIZE, BY CONSOLE, 2018-2030 (USD MILLION)
• TABLE 278. JAPAN IN-GAME ADVERTISING MARKET SIZE, BY MOBILE, 2018-2030 (USD MILLION)
• TABLE 279. MALAYSIA IN-GAME ADVERTISING MARKET SIZE, BY GAME GENRE, 2018-2030 (USD MILLION)
• TABLE 280. MALAYSIA IN-GAME ADVERTISING MARKET SIZE, BY ACTION, 2018-2030 (USD MILLION)
• TABLE 281. MALAYSIA IN-GAME ADVERTISING MARKET SIZE, BY SHOOTER, 2018-2030 (USD MILLION)
• TABLE 282. MALAYSIA IN-GAME ADVERTISING MARKET SIZE, BY ADVENTURE, 2018-2030 (USD MILLION)
• TABLE 283. MALAYSIA IN-GAME ADVERTISING MARKET SIZE, BY SPORTS, 2018-2030 (USD MILLION)
• TABLE 284. MALAYSIA IN-GAME ADVERTISING MARKET SIZE, BY STRATEGY, 2018-2030 (USD MILLION)
• TABLE 285. MALAYSIA IN-GAME ADVERTISING MARKET SIZE, BY FORMAT TYPE, 2018-2030 (USD MILLION)
• TABLE 286. MALAYSIA IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 287. MALAYSIA IN-GAME ADVERTISING MARKET SIZE, BY GAME FORMAT, 2018-2030 (USD MILLION)
• TABLE 288. MALAYSIA IN-GAME ADVERTISING MARKET SIZE, BY ENGAGEMENT LEVEL, 2018-2030 (USD MILLION)
• TABLE 289. MALAYSIA IN-GAME ADVERTISING MARKET SIZE, BY TARGET AUDIENCE, 2018-2030 (USD MILLION)
• TABLE 290. MALAYSIA IN-GAME ADVERTISING MARKET SIZE, BY ADULTS, 2018-2030 (USD MILLION)
• TABLE 291. MALAYSIA IN-GAME ADVERTISING MARKET SIZE, BY KIDS AND PRE-TEENS, 2018-2030 (USD MILLION)
• TABLE 292. MALAYSIA IN-GAME ADVERTISING MARKET SIZE, BY TEENAGERS, 2018-2030 (USD MILLION)
• TABLE 293. MALAYSIA IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 294. MALAYSIA IN-GAME ADVERTISING MARKET SIZE, BY CONSOLE, 2018-2030 (USD MILLION)
• TABLE 295. MALAYSIA IN-GAME ADVERTISING MARKET SIZE, BY MOBILE, 2018-2030 (USD MILLION)
• TABLE 296. PHILIPPINES IN-GAME ADVERTISING MARKET SIZE, BY GAME GENRE, 2018-2030 (USD MILLION)
• TABLE 297. PHILIPPINES IN-GAME ADVERTISING MARKET SIZE, BY ACTION, 2018-2030 (USD MILLION)
• TABLE 298. PHILIPPINES IN-GAME ADVERTISING MARKET SIZE, BY SHOOTER, 2018-2030 (USD MILLION)
• TABLE 299. PHILIPPINES IN-GAME ADVERTISING MARKET SIZE, BY ADVENTURE, 2018-2030 (USD MILLION)
• TABLE 300. PHILIPPINES IN-GAME ADVERTISING MARKET SIZE, BY SPORTS, 2018-2030 (USD MILLION)
• TABLE 301. PHILIPPINES IN-GAME ADVERTISING MARKET SIZE, BY STRATEGY, 2018-2030 (USD MILLION)
• TABLE 302. PHILIPPINES IN-GAME ADVERTISING MARKET SIZE, BY FORMAT TYPE, 2018-2030 (USD MILLION)
• TABLE 303. PHILIPPINES IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 304. PHILIPPINES IN-GAME ADVERTISING MARKET SIZE, BY GAME FORMAT, 2018-2030 (USD MILLION)
• TABLE 305. PHILIPPINES IN-GAME ADVERTISING MARKET SIZE, BY ENGAGEMENT LEVEL, 2018-2030 (USD MILLION)
• TABLE 306. PHILIPPINES IN-GAME ADVERTISING MARKET SIZE, BY TARGET AUDIENCE, 2018-2030 (USD MILLION)
• TABLE 307. PHILIPPINES IN-GAME ADVERTISING MARKET SIZE, BY ADULTS, 2018-2030 (USD MILLION)
• TABLE 308. PHILIPPINES IN-GAME ADVERTISING MARKET SIZE, BY KIDS AND PRE-TEENS, 2018-2030 (USD MILLION)
• TABLE 309. PHILIPPINES IN-GAME ADVERTISING MARKET SIZE, BY TEENAGERS, 2018-2030 (USD MILLION)
• TABLE 310. PHILIPPINES IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 311. PHILIPPINES IN-GAME ADVERTISING MARKET SIZE, BY CONSOLE, 2018-2030 (USD MILLION)
• TABLE 312. PHILIPPINES IN-GAME ADVERTISING MARKET SIZE, BY MOBILE, 2018-2030 (USD MILLION)
• TABLE 313. SINGAPORE IN-GAME ADVERTISING MARKET SIZE, BY GAME GENRE, 2018-2030 (USD MILLION)
• TABLE 314. SINGAPORE IN-GAME ADVERTISING MARKET SIZE, BY ACTION, 2018-2030 (USD MILLION)
• TABLE 315. SINGAPORE IN-GAME ADVERTISING MARKET SIZE, BY SHOOTER, 2018-2030 (USD MILLION)
• TABLE 316. SINGAPORE IN-GAME ADVERTISING MARKET SIZE, BY ADVENTURE, 2018-2030 (USD MILLION)
• TABLE 317. SINGAPORE IN-GAME ADVERTISING MARKET SIZE, BY SPORTS, 2018-2030 (USD MILLION)
• TABLE 318. SINGAPORE IN-GAME ADVERTISING MARKET SIZE, BY STRATEGY, 2018-2030 (USD MILLION)
• TABLE 319. SINGAPORE IN-GAME ADVERTISING MARKET SIZE, BY FORMAT TYPE, 2018-2030 (USD MILLION)
• TABLE 320. SINGAPORE IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 321. SINGAPORE IN-GAME ADVERTISING MARKET SIZE, BY GAME FORMAT, 2018-2030 (USD MILLION)
• TABLE 322. SINGAPORE IN-GAME ADVERTISING MARKET SIZE, BY ENGAGEMENT LEVEL, 2018-2030 (USD MILLION)
• TABLE 323. SINGAPORE IN-GAME ADVERTISING MARKET SIZE, BY TARGET AUDIENCE, 2018-2030 (USD MILLION)
• TABLE 324. SINGAPORE IN-GAME ADVERTISING MARKET SIZE, BY ADULTS, 2018-2030 (USD MILLION)
• TABLE 325. SINGAPORE IN-GAME ADVERTISING MARKET SIZE, BY KIDS AND PRE-TEENS, 2018-2030 (USD MILLION)
• TABLE 326. SINGAPORE IN-GAME ADVERTISING MARKET SIZE, BY TEENAGERS, 2018-2030 (USD MILLION)
• TABLE 327. SINGAPORE IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 328. SINGAPORE IN-GAME ADVERTISING MARKET SIZE, BY CONSOLE, 2018-2030 (USD MILLION)
• TABLE 329. SINGAPORE IN-GAME ADVERTISING MARKET SIZE, BY MOBILE, 2018-2030 (USD MILLION)
• TABLE 330. SOUTH KOREA IN-GAME ADVERTISING MARKET SIZE, BY GAME GENRE, 2018-2030 (USD MILLION)
• TABLE 331. SOUTH KOREA IN-GAME ADVERTISING MARKET SIZE, BY ACTION, 2018-2030 (USD MILLION)
• TABLE 332. SOUTH KOREA IN-GAME ADVERTISING MARKET SIZE, BY SHOOTER, 2018-2030 (USD MILLION)
• TABLE 333. SOUTH KOREA IN-GAME ADVERTISING MARKET SIZE, BY ADVENTURE, 2018-2030 (USD MILLION)
• TABLE 334. SOUTH KOREA IN-GAME ADVERTISING MARKET SIZE, BY SPORTS, 2018-2030 (USD MILLION)
• TABLE 335. SOUTH KOREA IN-GAME ADVERTISING MARKET SIZE, BY STRATEGY, 2018-2030 (USD MILLION)
• TABLE 336. SOUTH KOREA IN-GAME ADVERTISING MARKET SIZE, BY FORMAT TYPE, 2018-2030 (USD MILLION)
• TABLE 337. SOUTH KOREA IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 338. SOUTH KOREA IN-GAME ADVERTISING MARKET SIZE, BY GAME FORMAT, 2018-2030 (USD MILLION)
• TABLE 339. SOUTH KOREA IN-GAME ADVERTISING MARKET SIZE, BY ENGAGEMENT LEVEL, 2018-2030 (USD MILLION)
• TABLE 340. SOUTH KOREA IN-GAME ADVERTISING MARKET SIZE, BY TARGET AUDIENCE, 2018-2030 (USD MILLION)
• TABLE 341. SOUTH KOREA IN-GAME ADVERTISING MARKET SIZE, BY ADULTS, 2018-2030 (USD MILLION)
• TABLE 342. SOUTH KOREA IN-GAME ADVERTISING MARKET SIZE, BY KIDS AND PRE-TEENS, 2018-2030 (USD MILLION)
• TABLE 343. SOUTH KOREA IN-GAME ADVERTISING MARKET SIZE, BY TEENAGERS, 2018-2030 (USD MILLION)
• TABLE 344. SOUTH KOREA IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 345. SOUTH KOREA IN-GAME ADVERTISING MARKET SIZE, BY CONSOLE, 2018-2030 (USD MILLION)
• TABLE 346. SOUTH KOREA IN-GAME ADVERTISING MARKET SIZE, BY MOBILE, 2018-2030 (USD MILLION)
• TABLE 347. TAIWAN IN-GAME ADVERTISING MARKET SIZE, BY GAME GENRE, 2018-2030 (USD MILLION)
• TABLE 348. TAIWAN IN-GAME ADVERTISING MARKET SIZE, BY ACTION, 2018-2030 (USD MILLION)
• TABLE 349. TAIWAN IN-GAME ADVERTISING MARKET SIZE, BY SHOOTER, 2018-2030 (USD MILLION)
• TABLE 350. TAIWAN IN-GAME ADVERTISING MARKET SIZE, BY ADVENTURE, 2018-2030 (USD MILLION)
• TABLE 351. TAIWAN IN-GAME ADVERTISING MARKET SIZE, BY SPORTS, 2018-2030 (USD MILLION)
• TABLE 352. TAIWAN IN-GAME ADVERTISING MARKET SIZE, BY STRATEGY, 2018-2030 (USD MILLION)
• TABLE 353. TAIWAN IN-GAME ADVERTISING MARKET SIZE, BY FORMAT TYPE, 2018-2030 (USD MILLION)
• TABLE 354. TAIWAN IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 355. TAIWAN IN-GAME ADVERTISING MARKET SIZE, BY GAME FORMAT, 2018-2030 (USD MILLION)
• TABLE 356. TAIWAN IN-GAME ADVERTISING

The In-Game Advertising Market was valued at USD 5.74 billion in 2024 and is projected to grow to USD 6.20 billion in 2025, with a CAGR of 7.85%, reaching USD 9.04 billion by 2030.

In the fast-paced digital era, the in-game advertising landscape has transformed from a supplementary revenue stream into a powerful, stand-alone marketing channel. This dynamic sector leverages interactive engagements and immersive gaming experiences to bring brands closer to their target audiences. As games become more complex and technology continuously evolves, advertisers are presented with unique opportunities to blend creativity with data-driven strategies.

The market's evolution is driven by the convergence of technological advancements, increasing consumer demand for personalized experiences, and the broadening demographic spectrum of gamers. Detailed research shows that gaming platforms are not only attracting an ever-growing number of players globally but are also opening avenues for innovative advertising methods. Game developers and marketers are increasingly integrating their advertising strategies directly within the gaming ecosystem, paving the way for high engagement levels and a more interactive promotional approach.

This report delves into the multifaceted industry, exploring its current state and identifying significant trends that have reshaped traditional advertising norms. With perspectives spanning consumer behavior to technological innovations, the discussion is designed to provide actionable insights that empower industry leaders to harness the true potential of in-game advertising. As the sector continues to mature, understanding these dynamics becomes essential for leveraging new opportunities, mitigating risks, and sustaining long-term growth.

Transformative Shifts Redefining the Advertising Landscape

Recent years have witnessed transformative shifts that are redefining the in-game advertising ecosystem. Advancements in technology and data analytics have allowed advertisers to move beyond static banner placements to dynamic, interactive ad experiences that blend seamlessly with the gaming environment. The rise of technologies such as augmented reality and virtual engagement has triggered a paradigm shift where ads are now an integrated part of storytelling and gameplay.

Adopting a multi-dimensional approach, advertisers are exploring innovative ad formats such as interstitial and reward-based advertising, which serve to enhance user engagement without detracting from the gaming experience. Furthermore, the convergence of mobile and console gaming has amplified the reach of in-game advertising, making it possible to engage audiences in unprecedented ways. The market has also seen a shift in consumer expectations, with a growing demand for personalized experiences that resonate with individual gaming habits and preferences.

As a result, the strategic integration of advertising within the gameplay itself has emerged as a critical success driver. Industry stakeholders are rethinking their traditional ad strategies by leveraging immersive technologies and data insights to bridge the gap between entertainment and commerce, fostering a more holistic user experience that not only entertains but also converts.

Key Segmentation Insights Shaping Market Dynamics

A deep dive into the market segmentation reveals a complex structure that underpins the in-game advertising landscape. The segmentation based on game genre spans across Action, Adventure, Sports, and Strategy, each housing distinct subcategories that provide nuanced opportunities for targeted advertising. For instance, the Action category is analyzed further into Fighting, Shooter, and Stealth, with the Shooter segment branching out into First-Person Shooter and Third-Person Shooter, while the Adventure category dissects into Graphic Adventure, Text Adventure, and Visual Novels. Similarly, the Sports category is divided into Individual Sports, Racing, and Team Sports, and the Strategy category into Real-Time Strategy and Turn-Based Strategy.

The segmentation based on format type investigates various presentation methods including Banner, Interstitial, Playable, and Reward-Based formats, ensuring that ad content is delivered effectively and in a manner that suits distinct gaming experiences. In addition, advertising type segmentation distinguishes between Around-the-game, Away-from-the-game, and Blended in-game formats, offering flexibility in how advertisements are woven into the player journey. Further segmentation by game format distinguishes between Co-Operative Play, Massively Multiplayer Online, Multiplayer, and Single-Player experiences, which is critical for identifying the context in which ads perform optimally.

A granularity in segmentation is observed in terms of engagement level, where Long-Session Play and Short-Session Play offer varied behavioral insights, and the target audience segmentation separates Adults, Kids and Pre-Teens, and Teenagers, with Adults further dissected into Casino and Simulation Games, Kids and Pre-Teens into Adventure and Educational Games, and Teenagers into Competitive and Social Games. Finally, segmentation based on platform divides the market into Console, Mobile, PC, and Virtual Reality, with further differentiation within Console into Nintendo, PlayStation, and Xbox, and Mobile into Smartphone and Tablet. Such in-depth segmentation not only clarifies consumer behavior but also helps in crafting tailored advertising campaigns that resonate with specific sub-segments of gamers.

Based on Game Genre, market is studied across Action, Adventure, Sports, and Strategy. The Action is further studied across Fighting, Shooter, and Stealth. The Shooter is further studied across First-Person Shooter and Third-Person Shooter. The Adventure is further studied across Graphic Adventure, Text Adventure, and Visual Novels. The Sports is further studied across Individual Sports, Racing, and Team Sports. The Strategy is further studied across Real-Time Strategy and Turn-Based Strategy.

Based on Format Type, market is studied across Banner, Interstitial, Playable, and Reward-Based.

Based on Type, market is studied across Around-the-game, Away-from-the-game, and Blended in-game.

Based on Game Format, market is studied across Co-Operative Play, Massively Multiplayer Online, Multiplayer, and Single-Player.

Based on Engagement Level, market is studied across Long-Session Play and Short-Session Play.

Based on Target Audience, market is studied across Adults, Kids and Pre-Teens, and Teenagers. The Adults is further studied across Casino Games and Simulation Games. The Kids and Pre-Teens is further studied across Adventure Games and Educational Games. The Teenagers is further studied across Competitive Games and Social Games.

Based on Platform, market is studied across Console, Mobile, PC, and Virtual Reality. The Console is further studied across Nintendo, PlayStation, and Xbox. The Mobile is further studied across Smartphone and Tablet.

Regional Insights Unveiling Market Growth Opportunities

The global landscape of in-game advertising is marked by regional diversity that provides fertile ground for market growth and expansion. In the Americas, robust economic frameworks and technologically advanced infrastructures create a conducive environment for the deployment of sophisticated, interactive advertising strategies. This region is characterized by early adoption of emerging technologies and a strong affinity for online gaming, making it a bellwether for innovative ad integrations.

In the Europe, Middle East & Africa region, cultural diversity and a mix of developed and emerging economies foster unique advertising opportunities. Marketers here are increasingly tapping into localized content strategies that cater to regional tastes and preferences, ensuring higher engagement and more effective campaign outcomes. The convergence of digital transformation and mobile penetration in this broad geography further amplifies the reach of in-game advertising initiatives.

The Asia-Pacific region, with its vast and growing gamer base, is emerging as a powerhouse in the in-game advertising arena. Rapid economic growth, coupled with increasing digital infrastructure enhancements, has led to a surge in both gaming and mobile usage. These trends open up significant avenues for advertisers, particularly in leveraging regional nuances and behavioral data to foster highly localized and personalized engagement strategies. Collectively, these regional insights underline the importance of adopting a geographically tailored approach to maximize market penetration and revenue generation.

Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

Company Insights Reflecting Industry Innovators

The competitive landscape in the in-game advertising market is punctuated by diverse companies that are driving innovation and setting benchmarks for creative engagement. Pioneering firms such as AdInMo Ltd. and Adverty AB have been instrumental in developing cutting-edge technologies that integrate seamlessly with gaming platforms. Leading global technology giants like Amazon Web Services, Inc. and Google LLC by Alphabet Inc. are leveraging their deep technical expertise to offer comprehensive advertising solutions.

Noteworthy contributions from Anzu Virtual Reality Ltd. and AppsFlyer Ltd. are reshaping the creative and analytical processes that power modern ad campaigns. Companies such as Blizzard Entertainment, Inc. and Electronic Arts Inc. have not only enriched the gaming experience but also provided robust platforms for inventive ad placements that resonate with avid gamers. Further, specialized players like Bidstack, Chartboost, Inc. by Zynga, Frameplay Corporation, Gadsme, GumGum, Inc., and InMobi Pte. Ltd. have carved out significant market segments by focusing on user-centric ad innovations and precise targeting methodologies.

The industry is further strengthened by the contributions of Ironsource Ltd., MediaSpike, Inc, Motive Interactive Inc., NeoReach, Network N, Overwolf, Ltd., Playwire LLC, Pubfinity LLC, Rapidfire Inc., Super League Enterprise, Inc., Venatus Media Limited, and WPP PLC, which continue to implement strategic and technical solutions that drive engagement, conversion, and overall market growth. These companies not only compete for market share but also collaborate on technological innovations that set new industry standards.

The report delves into recent significant developments in the In-Game Advertising Market, highlighting leading vendors and their innovative profiles. These include AdInMo Ltd., Adverty AB, Amazon Web Services, Inc., Anzu Virtual Reality Ltd., AppsFlyer Ltd., Bidstack, Blizzard Entertainment, Inc., Chartboost, Inc. by Zynga, Electronic Arts Inc., Frameplay Corporation, Gadsme, Google LLC by Alphabet Inc., GumGum, Inc., InMobi Pte. Ltd., Ironsource Ltd., MediaSpike, Inc, Motive Interacttuive Inc., NeoReach, Network N, Overwolf, Ltd., Playwire LLC, Pubfinity LLC, Rapidfire Inc., Super League Enterprise, Inc., Venatus Media Limited, and WPP PLC. Actionable Recommendations for Driving Strategic Growth

In order for industry leaders to stay ahead of the curve in the rapidly evolving in-game advertising landscape, a few strategic recommendations can be considered to drive sustainable growth and competitive advantage. First, investing in advanced data analytics frameworks is critical; such systems can help in extracting actionable insights from vast volumes of user data, enabling highly targeted advertising campaigns that are both personalized and scalable.

Another key recommendation involves enhancing ad formats by integrating interactive and immersive experiences. Leveraging tools such as virtual and augmented reality can bridge the gap between advertising and gameplay, ensuring that ads contribute to the overall entertainment value. This approach not only enhances user engagement but also builds stronger brand affinity. Additionally, collaborative partnerships between game developers, technology providers, and marketing agencies should be fostered to create a synergy that propels innovative ad solutions.

It is also imperative to focus on a flexible approach to segmentation by continuously refining strategies based on real-time consumer behavior and market trends. By capitalizing on segmentation insights such as game genre dynamics, format types, and varied engagement levels, advertisers can fine-tune their campaigns to resonate with different demographics and geographies. Lastly, maintaining a proactive stance on regulatory changes and privacy concerns will be crucial in building consumer trust and ensuring long-term viability in the digital advertising space.

Conclusion: Navigating the Future of In-Game Advertising

The in-game advertising market stands at a pivotal juncture, where technological innovation meets creative storytelling. As the boundaries of traditional advertising blur, the industry is ushering in an era where contextual relevance and interactive experiences are paramount. The comprehensive segmentation insights, regional growth drivers, and the strategic prowess of leading companies collectively underscore the vast opportunities available for those who are willing to innovate and adapt.

The report reinforces the notion that a data-driven, flexible approach to advertising strategy - one that is grounded in technology and creativity - will continue to shape the future of this dynamic market. Embracing these changes with a proactive mindset is essential for carving out a competitive edge and achieving lasting success in the rapidly evolving digital era.

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Increased smartphone penetration and the growth of mobile games
    • 5.1.1.2. Rising popularity and diversity of video games
    • 5.1.1.3. Shifting consumer behavior toward immersive and interactive entertainment experiences
  • 5.1.2. Restraints
    • 5.1.2.1. Limited consumer acceptance due to invasive or distracting nature of in-game advertisements
  • 5.1.3. Opportunities
    • 5.1.3.1. Expansion of 5G networks driving opportunities for real-time, high-quality in-game ads
    • 5.1.3.2. The rise of cloud gaming platforms providing expanded reach and targeting opportunities
  • 5.1.4. Challenges
    • 5.1.4.1. Balancing immersive in-game ads with preserving the authentic game play experience for players
• 5.2. Market Segmentation Analysis
  • 5.2.1. Game Genre : Proliferation of in-game advertising in action games
  • 5.2.2. Target Audience : Growing kids and pre-teens engagement, offering advertisers a robust, long-term customer base
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. In-Game Advertising Market, by Game Genre

• 6.1. Introduction
• 6.2. Action
  • 6.2.1. Fighting
  • 6.2.2. Shooter
    • 6.2.2.1. First-Person Shooter
    • 6.2.2.2. Third-Person Shooter
  • 6.2.3. Stealth
• 6.3. Adventure
  • 6.3.1. Graphic Adventure
  • 6.3.2. Text Adventure
  • 6.3.3. Visual Novels
• 6.4. Sports
  • 6.4.1. Individual Sports
  • 6.4.2. Racing
  • 6.4.3. Team Sports
• 6.5. Strategy
  • 6.5.1. Real-Time Strategy
  • 6.5.2. Turn-Based Strategy

7. In-Game Advertising Market, by Format Type

• 7.1. Introduction
• 7.2. Banner
• 7.3. Interstitial
• 7.4. Playable
• 7.5. Reward-Based

8. In-Game Advertising Market, by Type

• 8.1. Introduction
• 8.2. Around-the-game
• 8.3. Away-from-the-game
• 8.4. Blended in-game

9. In-Game Advertising Market, by Game Format

• 9.1. Introduction
• 9.2. Co-Operative Play
• 9.3. Massively Multiplayer Online
• 9.4. Multiplayer
• 9.5. Single-Player

10. In-Game Advertising Market, by Engagement Level

• 10.1. Introduction
• 10.2. Long-Session Play
• 10.3. Short-Session Play

11. In-Game Advertising Market, by Target Audience

• 11.1. Introduction
• 11.2. Adults
  • 11.2.1. Casino Games
  • 11.2.2. Simulation Games
• 11.3. Kids and Pre-Teens
  • 11.3.1. Adventure Games
  • 11.3.2. Educational Games
• 11.4. Teenagers
  • 11.4.1. Competitive Games
  • 11.4.2. Social Games

12. In-Game Advertising Market, by Platform

• 12.1. Introduction
• 12.2. Console
  • 12.2.1. Nintendo
  • 12.2.2. PlayStation
  • 12.2.3. Xbox
• 12.3. Mobile
  • 12.3.1. Smartphone
  • 12.3.2. Tablet
• 12.4. PC
• 12.5. Virtual Reality

13. Americas In-Game Advertising Market

• 13.1. Introduction
• 13.2. Argentina
• 13.3. Brazil
• 13.4. Canada
• 13.5. Mexico
• 13.6. United States

14. Asia-Pacific In-Game Advertising Market

• 14.1. Introduction
• 14.2. Australia
• 14.3. China
• 14.4. India
• 14.5. Indonesia
• 14.6. Japan
• 14.7. Malaysia
• 14.8. Philippines
• 14.9. Singapore
• 14.10. South Korea
• 14.11. Taiwan
• 14.12. Thailand
• 14.13. Vietnam

15. Europe, Middle East & Africa In-Game Advertising Market

• 15.1. Introduction
• 15.2. Denmark
• 15.3. Egypt
• 15.4. Finland
• 15.5. France
• 15.6. Germany
• 15.7. Israel
• 15.8. Italy
• 15.9. Netherlands
• 15.10. Nigeria
• 15.11. Norway
• 15.12. Poland
• 15.13. Qatar
• 15.14. Russia
• 15.15. Saudi Arabia
• 15.16. South Africa
• 15.17. Spain
• 15.18. Sweden
• 15.19. Switzerland
• 15.20. Turkey
• 15.21. United Arab Emirates
• 15.22. United Kingdom

16. Competitive Landscape

• 16.1. Market Share Analysis, 2024
• 16.2. FPNV Positioning Matrix, 2024
• 16.3. Competitive Scenario Analysis
  • 16.3.1. Ampverse Group launches Ampverse Pulse to innovate brand engagement in the gaming industry
  • 16.3.2. Odeeo secures USD 5 million to expand global reach of non-intrusive in-game audio advertising
  • 16.3.3. Adverty launches In-Play 2.0 ads for mobile gaming monetization
  • 16.3.4. Overwolf acquires Nitro for innovative ad solutions, propelling growth in gaming monetization landscape
• 16.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. AdInMo Ltd.
• 2. Adverty AB
• 3. Amazon Web Services, Inc.
• 4. Anzu Virtual Reality Ltd.
• 5. AppsFlyer Ltd.
• 6. Bidstack
• 7. Blizzard Entertainment, Inc.
• 8. Chartboost, Inc. by Zynga
• 9. Electronic Arts Inc.
• 10. Frameplay Corporation
• 11. Gadsme
• 12. Google LLC by Alphabet Inc.
• 13. GumGum, Inc.
• 14. InMobi Pte. Ltd.
• 15. Ironsource Ltd.
• 16. MediaSpike, Inc
• 17. Motive Interacttuive Inc.
• 18. NeoReach
• 19. Network N
• 20. Overwolf, Ltd.
• 21. Playwire LLC
• 22. Pubfinity LLC
• 23. Rapidfire Inc.
• 24. Super League Enterprise, Inc.
• 25. Venatus Media Limited
• 26. WPP PLC