ギフトカード市場：ギフトカードタイプ、流通チャネル、消費者の嗜好、金額範囲、交換オプション、産業用途、特別機能、エンドユーザー、繰り返しパターン別-2025～2030年世界予測

ギフトカード市場の2024年の市場規模は8,794億3,000万米ドルで、2025年には9,353億4,000万米ドルに成長し、CAGRは6.43%、2030年には1兆2,785億2,000万米ドルに達すると予測されています。

ギフトカード市場は、過去10年間に着実な進化を遂げ、増え続ける消費者層に対応するダイナミックで多面的な産業として台頭してきました。急速な技術革新と消費者の嗜好の変化を特徴とする環境の中で、このセグメントは回復力と適応力を維持してきました。競合情勢は現在、革新的なデジタル流通チャネル、パーソナライゼーションの機会の増加、多様な交換オプションによって形作られ、強固な将来への基盤を築いています。企業は技術を活用した新たな戦略を採用し、ギフトカードを便利な決済方法としてだけでなく、効果的なマーケティングツールや顧客ロイヤリティの触媒としても活用しています。

この産業に関する調査によると、継続的なイノベーションが目覚ましい成長と消費者のエンゲージメントの向上に拍車をかけていることが実証されています。デジタルプラットフォームを統合し、セグメンテーション戦略を洗練させ、ニッチ市場を対象にするなど、積極的な対策を講じている組織は、こうした動向を活用して収益の増加を促進し、ブランドロイヤルティを育成しています。本レポートは、今後数年間で産業を再定義すると思われる市場力学の全体像を理解するための段階を設定し、将来の投資と戦略計画に影響を与える変革的シフト、セグメント化された洞察、地域差の詳細な分析を記載しています。

市場情勢を再定義する変革的シフト

近年、ギフトカード市場には変革的な変化が起きており、企業の事業運営や戦略のあり方を根本的に変えつつあります。デジタルトランスフォーメーション、技術統合、進化する消費者行動の融合が重要な役割を果たしています。従来の物理的なカードからデジタル形式への移行は、単なる動向ではなく、利便性、アクセシビリティ、即時性を完全に見直すものです。企業はモバイルアプリやソーシャルメディアチャネルを急速に模索し、様々なプラットフォームでシームレスな配布や交換の仕組みを提供しています。

データ分析、機械学習、電子決済システムの高度化に伴い、技術の進歩がこうした変化を促し続けています。その結果、消費者の嗜好は、よりパーソナライズされたインタラクティブなユーザー体験へとシフトしています。カスタマイズ型メッセージやテーマに沿ったデザインをギフトカードに統合する能力は、視聴者との直接的で感情的なつながりを確立しようとするブランドにとって、今やユニークな販売提案とみなされています。この産業では、eコマースサイトやデジタル市場への移行が顕著で、商品の流通方法にもパラダイムシフトが起きています。

店舗とオンライン両方の引き換えオプションへの注目が高まるにつれ、主要企業は、より幅広いエンドユーザーにアピールするデュアルチャネルアプローチを採用するようになっています。技術革新が加速する中、産業各社は効率化を促進し、顧客満足度を高め、ブランドエンゲージメント全体を向上させるイノベーションに投資することが求められています。市場が急速に進化する中、長期的な成功に不可欠な要素として、戦略的再編成と独創的なビジネスモデルが浮上しています。

市場戦略を形成する包括的なセグメンテーション洞察

セグメンテーションのパラメータを注意深く調査することで、ギフトカード市場を牽引する多様な戦略について明確な全体像が見えてくる。ギフトカードのタイプを調査すると、クローズドループ型とオープンループ型に二分されることがわかる。クローズドループ型は、ブランドポイントカード、レストランギフトカード、店舗別ソリューションなどのバリエーションを通じてさらに調査されます。一方、オープンループカードは、American Expressギフトカード、Mastercardギフトカード、Visaギフトカードなどのサブセグメントを持ち、それぞれ異なる市場の嗜好に対応しています。

さらに、これらの商品を消費者に届けるための流通チャネルにも目を向けてみよう。ここでの情勢は、デジタルプラットフォーム、オンライン手段、伝統的小売に分かれています。デジタルチャネルは、モバイルアプリケーションやソーシャルメディアプラットフォームを通じて急速に進歩しており、オンライン流通は、ブランドのウェブサイト、eコマース・ポータル、ギフトカード専用市場を通じて進化しています。コンビニエンスストア、スーパーマーケット、伝統的小売店などの実店舗も市場流通に大きく貢献し続けており、バランスの取れたエコシステムを形成しています。

消費者の嗜好は、もうひとつの重要な側面です。これは、記念日、誕生日、祝日などのオケージョンによるギフトカードに対する需要の増加と、カスタマイズ型メッセージやテーマに沿ったデザインオプションを含むパーソナライゼーション機能に対する需要の高まりを反映しています。こうした動向と連動して、カードの価格帯も25米ドル以下、25～50米ドル、50～100米ドル、100米ドル以上というパターンが出現しています。さらに、デジタルと物理的なモードの両方に対応するハイブリッド交換や、実店舗からデジタルコードやQRコードまで、店舗内とオンライン交換に対応するオプションなど、交換オプションによって市場がさらに複雑化しています。

カフェ、ファーストフードチェーン、高級レストランを含むダイニング・フードサービス、映画館、ゲームプラットフォーム、音楽・ストリーミングサービスを含むエンターテインメントメディア、小売・eコマース、航空会社、ホテル、ツアー包装を含む旅行・ホスピタリティといった主要セクタがあります。さらに、割引やキャッシュバックオプション、プロモーションオファー、リローダブルオプションなど、特別な機能によるセグメンテーションによって、状況はさらに多様化しています。エンドユーザー分析では、企業と個人消費者を区別し、企業セグメントは顧客贈答、従業員報奨、販促インセンティブにギフトカードを活用する一方、最終消費者は成人から幼児、10代まで幅広いです。最後のセグメンテーション次元は、1回限りの購入オプションと定期購入ベースのカードを対比させ、再発パターンを考慮します。

この多層的なセグメンテーションは、産業の利害関係者に、アプローチを調整し、主要な消費者層を対象にする機会を記載しています。消費者の需要を流通チャネル、価値範囲、産業特有の用途に関する詳細な洞察と結びつけることで、企業は多様な顧客グループと共鳴する説得力のある市場戦略を構築することができます。このようなセグメンテーションの統合的な見方は、価格戦略の策定、流通計画の策定、最終的な市場の成功に役立ちます。

目次

第1章 序文

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場概要

第5章 市場洞察

• 市場力学
  • 促進要因
    • 成長著しいギフトカード産業で、利便性とパーソナライゼーションで消費者の需要を開拓
    • 柔軟な消費者向けギフトソリューションとしてのギフトカードの人気が高まる原動力
    • デジタルトランスフォーメーションとeコマースがギフトカード市場の成長機会に与える影響
  • 抑制要因
    • さまざまなギフトカードプラットフォーム間でシームレスな体験を統合する際の技術的障壁を調査
    • ギフトカードが多くの消費者に非人間的であると認識されていることによる市場力学の低迷を分析する
    • さまざまな地域でのギフトカード産業における規制強化によってもたらされる課題を特定する
  • 機会
    • 従業員インセンティブや企業ギフトソリューションとしてのB2Bギフトカードの台頭を検証
    • ニッチな企業と提携して限定ギフトカードを提供するという未開拓の機会を模索
    • 休日や特別な機会における季節のギフトカード販売の急増を評価する
  • 課題
    • ギフトカードのパーソナライゼーションとカスタマイズの要求に関連する課題を克服する
    • 小売業者との連携を強化し、ギフトカード流通チャネルを最適化する
    • ギフトカードセグメントにおける新興企業の市場参入障壁の分析
• 市場セグメンテーション分析
  • タイプ：利便性と普遍的な受容性により、eGiftingとオープンループギフトカードの使用が増加
  • 用途：日常使用と特別な機会の贈り物という2つの目的を果たすエンターテイメントと小売のギフトカードの採用
• ポーターのファイブフォース分析
• PESTEL分析
  • 政治
  • 経済
  • 社会
  • 技術
  • 法律
  • 環境

第6章 ギフトカード市場：ギフトカードタイプ別

• イントロダクション
• クローズドループ
  • ブランドロイヤルティカード
  • レストランギフトカード
  • 店舗固有
• オープンループ
  • American Expressギフトカード
  • Mastercardギフトカード
  • Visaギフトカード

第7章 ギフトカード市場：流通チャネル別

• イントロダクション
• デジタルプラットフォーム
  • モバイルアプリ
  • ソーシャルメディアプラットフォーム
• オンライン
  • ブランドウェブサイト
  • eコマースウェブサイト
  • ギフトカード市場
• 小売
  • 実店舗
  • コンビニエンスストア
  • スーパーマーケット

第8章 ギフトカード市場：消費者の嗜好別

• イントロダクション
• 機会ベース
  • 記念日
  • 誕生日
  • 休日
• パーソナライズ機能
  • カスタマイズ型メッセージ
  • ギフトカード別デザイン

第9章 ギフトカード市場：金額範囲別

• イントロダクション
• 25～50米ドル
• 50～100米ドル
• 100米ドル以上
• 25米ドル以下

第10章 ギフトカード市場：交換オプション別

• イントロダクション
• ハイブリッド償還
  • デジタルと物理の両方
• 店頭での引き換え
  • 実店舗アウトレット
• オンラインでの引き換え
  • デジタルコード
  • QRコード

第11章 ギフトカード市場：産業用途別

• イントロダクション
• 飲食サービス
  • カフェ
  • ファーストフードチェーン
  • 高級レストラン
• エンターテインメントとメディア
  • 映画館と劇場
  • ゲームプラットフォーム
  • 音楽とストリーミングサービス
• 小売業と電子商取引
• 旅行とホスピタリティ
  • 航空会社
  • ホテル
  • ツアー包装

第12章 ギフトカード市場：特別機能別

• イントロダクション
• 割引とキャッシュバック
• プロモーションオファー
• 再ロード可能なオプション

第13章 ギフトカード市場：エンドユーザー別

• イントロダクション
• 企業
  • クライアントへの贈り物
  • 従業員報酬
  • 昇進インセンティブ
• 個人消費者
  • 成人
  • 幼児
  • 青年

第14章 ギフトカード市場：繰り返しパターン別

• イントロダクション
• 1回限りの購入
• サブスクリプション型カード

第15章 南北アメリカのギフトカード市場

• イントロダクション
• アルゼンチン
• ブラジル
• カナダ
• メキシコ
• 米国

第16章 アジア太平洋のギフトカード市場

• イントロダクション
• オーストラリア
• 中国
• インド
• インドネシア
• 日本
• マレーシア
• フィリピン
• シンガポール
• 韓国
• 台湾
• タイ
• ベトナム

第17章 欧州・中東・アフリカのギフトカード市場

• イントロダクション
• デンマーク
• エジプト
• フィンランド
• フランス
• ドイツ
• イスラエル
• イタリア
• オランダ
• ナイジェリア
• ノルウェー
• ポーランド
• カタール
• ロシア
• サウジアラビア
• 南アフリカ
• スペイン
• スウェーデン
• スイス
• トルコ
• アラブ首長国連邦
• 英国

第18章 競合情勢

• 市場シェア分析、2024年
• FPNVポジショニングマトリックス、2024年
• 競合シナリオ分析
• 戦略分析と提言

企業一覧

• Airbnb, Inc.
• Amazon.com, Inc.
• American Express Company
• Apple Inc.
• Best Buy Co., Inc.
• Blackhawk Network Holdings Inc.
• Carrefour Group by Majid Al Futtaim Holding
• Costco Wholesale Corporation
• eBay Inc.
• Flipkart Internet Private Limited
• Givex Corporation
• Google LLC by Alphabet Inc.
• H & M Hennes & Mauritz AB
• Home Depot Product Authority, LLC
• InComm Payments by e2Interactive, Inc.
• Inter IKEA Systems B.V.
• J Sainsbury PLC
• JCB Co., Ltd.
• JD Sports Fashion PLC
• Lowe's Companies, Inc.
• LVMH Moet Hennessy-Louis Vuitton
• Macys.com, LLC
• PayPal Holdings, Inc.
• Starbucks Coffee Company
• Target Corporation
• The Kroger Company
• Virgin Red Limited
• Walgreen Co.
• Walmart Inc.
• ZARA by ITX MERKEN, B.V.

LIST OF FIGURES

• FIGURE 1. GIFT CARDS MARKET MULTI-CURRENCY
• FIGURE 2. GIFT CARDS MARKET MULTI-LANGUAGE
• FIGURE 3. GIFT CARDS MARKET RESEARCH PROCESS
• FIGURE 4. GIFT CARDS MARKET SIZE, 2024 VS 2030
• FIGURE 5. GLOBAL GIFT CARDS MARKET SIZE, 2018-2030 (USD MILLION)
• FIGURE 6. GLOBAL GIFT CARDS MARKET SIZE, BY REGION, 2024 VS 2025 VS 2030 (USD MILLION)
• FIGURE 7. GLOBAL GIFT CARDS MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2030 (USD MILLION)
• FIGURE 8. GLOBAL GIFT CARDS MARKET SIZE, BY GIFT CARD TYPE, 2024 VS 2030 (%)
• FIGURE 9. GLOBAL GIFT CARDS MARKET SIZE, BY GIFT CARD TYPE, 2024 VS 2025 VS 2030 (USD MILLION)
• FIGURE 10. GLOBAL GIFT CARDS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2024 VS 2030 (%)
• FIGURE 11. GLOBAL GIFT CARDS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2024 VS 2025 VS 2030 (USD MILLION)
• FIGURE 12. GLOBAL GIFT CARDS MARKET SIZE, BY CONSUMER PREFERENCE, 2024 VS 2030 (%)
• FIGURE 13. GLOBAL GIFT CARDS MARKET SIZE, BY CONSUMER PREFERENCE, 2024 VS 2025 VS 2030 (USD MILLION)
• FIGURE 14. GLOBAL GIFT CARDS MARKET SIZE, BY VALUE RANGE, 2024 VS 2030 (%)
• FIGURE 15. GLOBAL GIFT CARDS MARKET SIZE, BY VALUE RANGE, 2024 VS 2025 VS 2030 (USD MILLION)
• FIGURE 16. GLOBAL GIFT CARDS MARKET SIZE, BY REDEMPTION OPTION, 2024 VS 2030 (%)
• FIGURE 17. GLOBAL GIFT CARDS MARKET SIZE, BY REDEMPTION OPTION, 2024 VS 2025 VS 2030 (USD MILLION)
• FIGURE 18. GLOBAL GIFT CARDS MARKET SIZE, BY INDUSTRY APPLICATION, 2024 VS 2030 (%)
• FIGURE 19. GLOBAL GIFT CARDS MARKET SIZE, BY INDUSTRY APPLICATION, 2024 VS 2025 VS 2030 (USD MILLION)
• FIGURE 20. GLOBAL GIFT CARDS MARKET SIZE, BY SPECIAL FEATURES, 2024 VS 2030 (%)
• FIGURE 21. GLOBAL GIFT CARDS MARKET SIZE, BY SPECIAL FEATURES, 2024 VS 2025 VS 2030 (USD MILLION)
• FIGURE 22. GLOBAL GIFT CARDS MARKET SIZE, BY END USER, 2024 VS 2030 (%)
• FIGURE 23. GLOBAL GIFT CARDS MARKET SIZE, BY END USER, 2024 VS 2025 VS 2030 (USD MILLION)
• FIGURE 24. GLOBAL GIFT CARDS MARKET SIZE, BY RECURRENCE PATTERN, 2024 VS 2030 (%)
• FIGURE 25. GLOBAL GIFT CARDS MARKET SIZE, BY RECURRENCE PATTERN, 2024 VS 2025 VS 2030 (USD MILLION)
• FIGURE 26. AMERICAS GIFT CARDS MARKET SIZE, BY COUNTRY, 2024 VS 2030 (%)
• FIGURE 27. AMERICAS GIFT CARDS MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2030 (USD MILLION)
• FIGURE 28. UNITED STATES GIFT CARDS MARKET SIZE, BY STATE, 2024 VS 2030 (%)
• FIGURE 29. UNITED STATES GIFT CARDS MARKET SIZE, BY STATE, 2024 VS 2025 VS 2030 (USD MILLION)
• FIGURE 30. ASIA-PACIFIC GIFT CARDS MARKET SIZE, BY COUNTRY, 2024 VS 2030 (%)
• FIGURE 31. ASIA-PACIFIC GIFT CARDS MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2030 (USD MILLION)
• FIGURE 32. EUROPE, MIDDLE EAST & AFRICA GIFT CARDS MARKET SIZE, BY COUNTRY, 2024 VS 2030 (%)
• FIGURE 33. EUROPE, MIDDLE EAST & AFRICA GIFT CARDS MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2030 (USD MILLION)
• FIGURE 34. GIFT CARDS MARKET SHARE, BY KEY PLAYER, 2024
• FIGURE 35. GIFT CARDS MARKET, FPNV POSITIONING MATRIX, 2024

LIST OF TABLES

• TABLE 1. GIFT CARDS MARKET SEGMENTATION & COVERAGE
• TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2024
• TABLE 3. GLOBAL GIFT CARDS MARKET SIZE, 2018-2030 (USD MILLION)
• TABLE 4. GLOBAL GIFT CARDS MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 5. GLOBAL GIFT CARDS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 6. GIFT CARDS MARKET DYNAMICS
• TABLE 7. GLOBAL GIFT CARDS MARKET SIZE, BY GIFT CARD TYPE, 2018-2030 (USD MILLION)
• TABLE 8. GLOBAL GIFT CARDS MARKET SIZE, BY CLOSED-LOOP, BY REGION, 2018-2030 (USD MILLION)
• TABLE 9. GLOBAL GIFT CARDS MARKET SIZE, BY BRAND LOYALTY CARDS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 10. GLOBAL GIFT CARDS MARKET SIZE, BY RESTAURANT GIFT CARDS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 11. GLOBAL GIFT CARDS MARKET SIZE, BY STORE-SPECIFIC, BY REGION, 2018-2030 (USD MILLION)
• TABLE 12. GLOBAL GIFT CARDS MARKET SIZE, BY CLOSED-LOOP, 2018-2030 (USD MILLION)
• TABLE 13. GLOBAL GIFT CARDS MARKET SIZE, BY OPEN-LOOP, BY REGION, 2018-2030 (USD MILLION)
• TABLE 14. GLOBAL GIFT CARDS MARKET SIZE, BY AMERICAN EXPRESS GIFT CARDS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 15. GLOBAL GIFT CARDS MARKET SIZE, BY MASTERCARD GIFT CARDS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 16. GLOBAL GIFT CARDS MARKET SIZE, BY VISA GIFT CARDS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 17. GLOBAL GIFT CARDS MARKET SIZE, BY OPEN-LOOP, 2018-2030 (USD MILLION)
• TABLE 18. GLOBAL GIFT CARDS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 19. GLOBAL GIFT CARDS MARKET SIZE, BY DIGITAL PLATFORMS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 20. GLOBAL GIFT CARDS MARKET SIZE, BY MOBILE APPS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 21. GLOBAL GIFT CARDS MARKET SIZE, BY SOCIAL MEDIA PLATFORMS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 22. GLOBAL GIFT CARDS MARKET SIZE, BY DIGITAL PLATFORMS, 2018-2030 (USD MILLION)
• TABLE 23. GLOBAL GIFT CARDS MARKET SIZE, BY ONLINE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 24. GLOBAL GIFT CARDS MARKET SIZE, BY BRAND WEBSITES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 25. GLOBAL GIFT CARDS MARKET SIZE, BY E-COMMERCE WEBSITES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 26. GLOBAL GIFT CARDS MARKET SIZE, BY GIFT CARD MARKETPLACES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 27. GLOBAL GIFT CARDS MARKET SIZE, BY ONLINE, 2018-2030 (USD MILLION)
• TABLE 28. GLOBAL GIFT CARDS MARKET SIZE, BY RETAIL, BY REGION, 2018-2030 (USD MILLION)
• TABLE 29. GLOBAL GIFT CARDS MARKET SIZE, BY BRICK-AND-MORTAR STORES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 30. GLOBAL GIFT CARDS MARKET SIZE, BY CONVENIENCE STORES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 31. GLOBAL GIFT CARDS MARKET SIZE, BY SUPERMARKETS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 32. GLOBAL GIFT CARDS MARKET SIZE, BY RETAIL, 2018-2030 (USD MILLION)
• TABLE 33. GLOBAL GIFT CARDS MARKET SIZE, BY CONSUMER PREFERENCE, 2018-2030 (USD MILLION)
• TABLE 34. GLOBAL GIFT CARDS MARKET SIZE, BY OCCASION-BASED, BY REGION, 2018-2030 (USD MILLION)
• TABLE 35. GLOBAL GIFT CARDS MARKET SIZE, BY ANNIVERSARIES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 36. GLOBAL GIFT CARDS MARKET SIZE, BY BIRTHDAYS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 37. GLOBAL GIFT CARDS MARKET SIZE, BY HOLIDAYS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 38. GLOBAL GIFT CARDS MARKET SIZE, BY OCCASION-BASED, 2018-2030 (USD MILLION)
• TABLE 39. GLOBAL GIFT CARDS MARKET SIZE, BY PERSONALIZATION FEATURE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 40. GLOBAL GIFT CARDS MARKET SIZE, BY CUSTOMIZED MESSAGES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 41. GLOBAL GIFT CARDS MARKET SIZE, BY THEMED DESIGNS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 42. GLOBAL GIFT CARDS MARKET SIZE, BY PERSONALIZATION FEATURE, 2018-2030 (USD MILLION)
• TABLE 43. GLOBAL GIFT CARDS MARKET SIZE, BY VALUE RANGE, 2018-2030 (USD MILLION)
• TABLE 44. GLOBAL GIFT CARDS MARKET SIZE, BY $25-50, BY REGION, 2018-2030 (USD MILLION)
• TABLE 45. GLOBAL GIFT CARDS MARKET SIZE, BY $50-100, BY REGION, 2018-2030 (USD MILLION)
• TABLE 46. GLOBAL GIFT CARDS MARKET SIZE, BY ABOVE $100, BY REGION, 2018-2030 (USD MILLION)
• TABLE 47. GLOBAL GIFT CARDS MARKET SIZE, BY UNDER $25, BY REGION, 2018-2030 (USD MILLION)
• TABLE 48. GLOBAL GIFT CARDS MARKET SIZE, BY REDEMPTION OPTION, 2018-2030 (USD MILLION)
• TABLE 49. GLOBAL GIFT CARDS MARKET SIZE, BY HYBRID REDEMPTION, BY REGION, 2018-2030 (USD MILLION)
• TABLE 50. GLOBAL GIFT CARDS MARKET SIZE, BY BOTH DIGITAL AND PHYSICAL, BY REGION, 2018-2030 (USD MILLION)
• TABLE 51. GLOBAL GIFT CARDS MARKET SIZE, BY HYBRID REDEMPTION, 2018-2030 (USD MILLION)
• TABLE 52. GLOBAL GIFT CARDS MARKET SIZE, BY IN-STORE REDEMPTION, BY REGION, 2018-2030 (USD MILLION)
• TABLE 53. GLOBAL GIFT CARDS MARKET SIZE, BY PHYSICAL STORE OUTLETS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 54. GLOBAL GIFT CARDS MARKET SIZE, BY IN-STORE REDEMPTION, 2018-2030 (USD MILLION)
• TABLE 55. GLOBAL GIFT CARDS MARKET SIZE, BY ONLINE REDEMPTION, BY REGION, 2018-2030 (USD MILLION)
• TABLE 56. GLOBAL GIFT CARDS MARKET SIZE, BY DIGITAL CODES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 57. GLOBAL GIFT CARDS MARKET SIZE, BY QR CODES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 58. GLOBAL GIFT CARDS MARKET SIZE, BY ONLINE REDEMPTION, 2018-2030 (USD MILLION)
• TABLE 59. GLOBAL GIFT CARDS MARKET SIZE, BY INDUSTRY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 60. GLOBAL GIFT CARDS MARKET SIZE, BY DINING AND FOOD SERVICES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 61. GLOBAL GIFT CARDS MARKET SIZE, BY CAFES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 62. GLOBAL GIFT CARDS MARKET SIZE, BY FAST FOOD CHAINS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 63. GLOBAL GIFT CARDS MARKET SIZE, BY FINE DINING RESTAURANTS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 64. GLOBAL GIFT CARDS MARKET SIZE, BY DINING AND FOOD SERVICES, 2018-2030 (USD MILLION)
• TABLE 65. GLOBAL GIFT CARDS MARKET SIZE, BY ENTERTAINMENT AND MEDIA, BY REGION, 2018-2030 (USD MILLION)
• TABLE 66. GLOBAL GIFT CARDS MARKET SIZE, BY CINEMA AND THEATERS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 67. GLOBAL GIFT CARDS MARKET SIZE, BY GAMING PLATFORMS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 68. GLOBAL GIFT CARDS MARKET SIZE, BY MUSIC AND STREAMING SERVICES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 69. GLOBAL GIFT CARDS MARKET SIZE, BY ENTERTAINMENT AND MEDIA, 2018-2030 (USD MILLION)
• TABLE 70. GLOBAL GIFT CARDS MARKET SIZE, BY RETAIL AND ECOMMERCE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 71. GLOBAL GIFT CARDS MARKET SIZE, BY TRAVEL AND HOSPITALITY, BY REGION, 2018-2030 (USD MILLION)
• TABLE 72. GLOBAL GIFT CARDS MARKET SIZE, BY AIRLINES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 73. GLOBAL GIFT CARDS MARKET SIZE, BY HOTELS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 74. GLOBAL GIFT CARDS MARKET SIZE, BY TOUR PACKAGES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 75. GLOBAL GIFT CARDS MARKET SIZE, BY TRAVEL AND HOSPITALITY, 2018-2030 (USD MILLION)
• TABLE 76. GLOBAL GIFT CARDS MARKET SIZE, BY SPECIAL FEATURES, 2018-2030 (USD MILLION)
• TABLE 77. GLOBAL GIFT CARDS MARKET SIZE, BY DISCOUNT AND CASHBACK, BY REGION, 2018-2030 (USD MILLION)
• TABLE 78. GLOBAL GIFT CARDS MARKET SIZE, BY PROMOTIONAL OFFERS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 79. GLOBAL GIFT CARDS MARKET SIZE, BY RELOADABLE OPTIONS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 80. GLOBAL GIFT CARDS MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 81. GLOBAL GIFT CARDS MARKET SIZE, BY BUSINESSES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 82. GLOBAL GIFT CARDS MARKET SIZE, BY CLIENT GIFTING, BY REGION, 2018-2030 (USD MILLION)
• TABLE 83. GLOBAL GIFT CARDS MARKET SIZE, BY EMPLOYEE REWARDS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 84. GLOBAL GIFT CARDS MARKET SIZE, BY PROMOTION INCENTIVES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 85. GLOBAL GIFT CARDS MARKET SIZE, BY BUSINESSES, 2018-2030 (USD MILLION)
• TABLE 86. GLOBAL GIFT CARDS MARKET SIZE, BY INDIVIDUAL CONSUMERS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 87. GLOBAL GIFT CARDS MARKET SIZE, BY ADULTS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 88. GLOBAL GIFT CARDS MARKET SIZE, BY CHILDREN, BY REGION, 2018-2030 (USD MILLION)
• TABLE 89. GLOBAL GIFT CARDS MARKET SIZE, BY TEENS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 90. GLOBAL GIFT CARDS MARKET SIZE, BY INDIVIDUAL CONSUMERS, 2018-2030 (USD MILLION)
• TABLE 91. GLOBAL GIFT CARDS MARKET SIZE, BY RECURRENCE PATTERN, 2018-2030 (USD MILLION)
• TABLE 92. GLOBAL GIFT CARDS MARKET SIZE, BY ONE-TIME PURCHASE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 93. GLOBAL GIFT CARDS MARKET SIZE, BY SUBSCRIPTION-BASED CARDS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 94. AMERICAS GIFT CARDS MARKET SIZE, BY GIFT CARD TYPE, 2018-2030 (USD MILLION)
• TABLE 95. AMERICAS GIFT CARDS MARKET SIZE, BY CLOSED-LOOP, 2018-2030 (USD MILLION)
• TABLE 96. AMERICAS GIFT CARDS MARKET SIZE, BY OPEN-LOOP, 2018-2030 (USD MILLION)
• TABLE 97. AMERICAS GIFT CARDS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 98. AMERICAS GIFT CARDS MARKET SIZE, BY DIGITAL PLATFORMS, 2018-2030 (USD MILLION)
• TABLE 99. AMERICAS GIFT CARDS MARKET SIZE, BY ONLINE, 2018-2030 (USD MILLION)
• TABLE 100. AMERICAS GIFT CARDS MARKET SIZE, BY RETAIL, 2018-2030 (USD MILLION)
• TABLE 101. AMERICAS GIFT CARDS MARKET SIZE, BY CONSUMER PREFERENCE, 2018-2030 (USD MILLION)
• TABLE 102. AMERICAS GIFT CARDS MARKET SIZE, BY OCCASION-BASED, 2018-2030 (USD MILLION)
• TABLE 103. AMERICAS GIFT CARDS MARKET SIZE, BY PERSONALIZATION FEATURE, 2018-2030 (USD MILLION)
• TABLE 104. AMERICAS GIFT CARDS MARKET SIZE, BY VALUE RANGE, 2018-2030 (USD MILLION)
• TABLE 105. AMERICAS GIFT CARDS MARKET SIZE, BY REDEMPTION OPTION, 2018-2030 (USD MILLION)
• TABLE 106. AMERICAS GIFT CARDS MARKET SIZE, BY HYBRID REDEMPTION, 2018-2030 (USD MILLION)
• TABLE 107. AMERICAS GIFT CARDS MARKET SIZE, BY IN-STORE REDEMPTION, 2018-2030 (USD MILLION)
• TABLE 108. AMERICAS GIFT CARDS MARKET SIZE, BY ONLINE REDEMPTION, 2018-2030 (USD MILLION)
• TABLE 109. AMERICAS GIFT CARDS MARKET SIZE, BY INDUSTRY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 110. AMERICAS GIFT CARDS MARKET SIZE, BY DINING AND FOOD SERVICES, 2018-2030 (USD MILLION)
• TABLE 111. AMERICAS GIFT CARDS MARKET SIZE, BY ENTERTAINMENT AND MEDIA, 2018-2030 (USD MILLION)
• TABLE 112. AMERICAS GIFT CARDS MARKET SIZE, BY TRAVEL AND HOSPITALITY, 2018-2030 (USD MILLION)
• TABLE 113. AMERICAS GIFT CARDS MARKET SIZE, BY SPECIAL FEATURES, 2018-2030 (USD MILLION)
• TABLE 114. AMERICAS GIFT CARDS MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 115. AMERICAS GIFT CARDS MARKET SIZE, BY BUSINESSES, 2018-2030 (USD MILLION)
• TABLE 116. AMERICAS GIFT CARDS MARKET SIZE, BY INDIVIDUAL CONSUMERS, 2018-2030 (USD MILLION)
• TABLE 117. AMERICAS GIFT CARDS MARKET SIZE, BY RECURRENCE PATTERN, 2018-2030 (USD MILLION)
• TABLE 118. AMERICAS GIFT CARDS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 119. ARGENTINA GIFT CARDS MARKET SIZE, BY GIFT CARD TYPE, 2018-2030 (USD MILLION)
• TABLE 120. ARGENTINA GIFT CARDS MARKET SIZE, BY CLOSED-LOOP, 2018-2030 (USD MILLION)
• TABLE 121. ARGENTINA GIFT CARDS MARKET SIZE, BY OPEN-LOOP, 2018-2030 (USD MILLION)
• TABLE 122. ARGENTINA GIFT CARDS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 123. ARGENTINA GIFT CARDS MARKET SIZE, BY DIGITAL PLATFORMS, 2018-2030 (USD MILLION)
• TABLE 124. ARGENTINA GIFT CARDS MARKET SIZE, BY ONLINE, 2018-2030 (USD MILLION)
• TABLE 125. ARGENTINA GIFT CARDS MARKET SIZE, BY RETAIL, 2018-2030 (USD MILLION)
• TABLE 126. ARGENTINA GIFT CARDS MARKET SIZE, BY CONSUMER PREFERENCE, 2018-2030 (USD MILLION)
• TABLE 127. ARGENTINA GIFT CARDS MARKET SIZE, BY OCCASION-BASED, 2018-2030 (USD MILLION)
• TABLE 128. ARGENTINA GIFT CARDS MARKET SIZE, BY PERSONALIZATION FEATURE, 2018-2030 (USD MILLION)
• TABLE 129. ARGENTINA GIFT CARDS MARKET SIZE, BY VALUE RANGE, 2018-2030 (USD MILLION)
• TABLE 130. ARGENTINA GIFT CARDS MARKET SIZE, BY REDEMPTION OPTION, 2018-2030 (USD MILLION)
• TABLE 131. ARGENTINA GIFT CARDS MARKET SIZE, BY HYBRID REDEMPTION, 2018-2030 (USD MILLION)
• TABLE 132. ARGENTINA GIFT CARDS MARKET SIZE, BY IN-STORE REDEMPTION, 2018-2030 (USD MILLION)
• TABLE 133. ARGENTINA GIFT CARDS MARKET SIZE, BY ONLINE REDEMPTION, 2018-2030 (USD MILLION)
• TABLE 134. ARGENTINA GIFT CARDS MARKET SIZE, BY INDUSTRY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 135. ARGENTINA GIFT CARDS MARKET SIZE, BY DINING AND FOOD SERVICES, 2018-2030 (USD MILLION)
• TABLE 136. ARGENTINA GIFT CARDS MARKET SIZE, BY ENTERTAINMENT AND MEDIA, 2018-2030 (USD MILLION)
• TABLE 137. ARGENTINA GIFT CARDS MARKET SIZE, BY TRAVEL AND HOSPITALITY, 2018-2030 (USD MILLION)
• TABLE 138. ARGENTINA GIFT CARDS MARKET SIZE, BY SPECIAL FEATURES, 2018-2030 (USD MILLION)
• TABLE 139. ARGENTINA GIFT CARDS MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 140. ARGENTINA GIFT CARDS MARKET SIZE, BY BUSINESSES, 2018-2030 (USD MILLION)
• TABLE 141. ARGENTINA GIFT CARDS MARKET SIZE, BY INDIVIDUAL CONSUMERS, 2018-2030 (USD MILLION)
• TABLE 142. ARGENTINA GIFT CARDS MARKET SIZE, BY RECURRENCE PATTERN, 2018-2030 (USD MILLION)
• TABLE 143. BRAZIL GIFT CARDS MARKET SIZE, BY GIFT CARD TYPE, 2018-2030 (USD MILLION)
• TABLE 144. BRAZIL GIFT CARDS MARKET SIZE, BY CLOSED-LOOP, 2018-2030 (USD MILLION)
• TABLE 145. BRAZIL GIFT CARDS MARKET SIZE, BY OPEN-LOOP, 2018-2030 (USD MILLION)
• TABLE 146. BRAZIL GIFT CARDS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 147. BRAZIL GIFT CARDS MARKET SIZE, BY DIGITAL PLATFORMS, 2018-2030 (USD MILLION)
• TABLE 148. BRAZIL GIFT CARDS MARKET SIZE, BY ONLINE, 2018-2030 (USD MILLION)
• TABLE 149. BRAZIL GIFT CARDS MARKET SIZE, BY RETAIL, 2018-2030 (USD MILLION)
• TABLE 150. BRAZIL GIFT CARDS MARKET SIZE, BY CONSUMER PREFERENCE, 2018-2030 (USD MILLION)
• TABLE 151. BRAZIL GIFT CARDS MARKET SIZE, BY OCCASION-BASED, 2018-2030 (USD MILLION)
• TABLE 152. BRAZIL GIFT CARDS MARKET SIZE, BY PERSONALIZATION FEATURE, 2018-2030 (USD MILLION)
• TABLE 153. BRAZIL GIFT CARDS MARKET SIZE, BY VALUE RANGE, 2018-2030 (USD MILLION)
• TABLE 154. BRAZIL GIFT CARDS MARKET SIZE, BY REDEMPTION OPTION, 2018-2030 (USD MILLION)
• TABLE 155. BRAZIL GIFT CARDS MARKET SIZE, BY HYBRID REDEMPTION, 2018-2030 (USD MILLION)
• TABLE 156. BRAZIL GIFT CARDS MARKET SIZE, BY IN-STORE REDEMPTION, 2018-2030 (USD MILLION)
• TABLE 157. BRAZIL GIFT CARDS MARKET SIZE, BY ONLINE REDEMPTION, 2018-2030 (USD MILLION)
• TABLE 158. BRAZIL GIFT CARDS MARKET SIZE, BY INDUSTRY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 159. BRAZIL GIFT CARDS MARKET SIZE, BY DINING AND FOOD SERVICES, 2018-2030 (USD MILLION)
• TABLE 160. BRAZIL GIFT CARDS MARKET SIZE, BY ENTERTAINMENT AND MEDIA, 2018-2030 (USD MILLION)
• TABLE 161. BRAZIL GIFT CARDS MARKET SIZE, BY TRAVEL AND HOSPITALITY, 2018-2030 (USD MILLION)
• TABLE 162. BRAZIL GIFT CARDS MARKET SIZE, BY SPECIAL FEATURES, 2018-2030 (USD MILLION)
• TABLE 163. BRAZIL GIFT CARDS MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 164. BRAZIL GIFT CARDS MARKET SIZE, BY BUSINESSES, 2018-2030 (USD MILLION)
• TABLE 165. BRAZIL GIFT CARDS MARKET SIZE, BY INDIVIDUAL CONSUMERS, 2018-2030 (USD MILLION)
• TABLE 166. BRAZIL GIFT CARDS MARKET SIZE, BY RECURRENCE PATTERN, 2018-2030 (USD MILLION)
• TABLE 167. CANADA GIFT CARDS MARKET SIZE, BY GIFT CARD TYPE, 2018-2030 (USD MILLION)
• TABLE 168. CANADA GIFT CARDS MARKET SIZE, BY CLOSED-LOOP, 2018-2030 (USD MILLION)
• TABLE 169. CANADA GIFT CARDS MARKET SIZE, BY OPEN-LOOP, 2018-2030 (USD MILLION)
• TABLE 170. CANADA GIFT CARDS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 171. CANADA GIFT CARDS MARKET SIZE, BY DIGITAL PLATFORMS, 2018-2030 (USD MILLION)
• TABLE 172. CANADA GIFT CARDS MARKET SIZE, BY ONLINE, 2018-2030 (USD MILLION)
• TABLE 173. CANADA GIFT CARDS MARKET SIZE, BY RETAIL, 2018-2030 (USD MILLION)
• TABLE 174. CANADA GIFT CARDS MARKET SIZE, BY CONSUMER PREFERENCE, 2018-2030 (USD MILLION)
• TABLE 175. CANADA GIFT CARDS MARKET SIZE, BY OCCASION-BASED, 2018-2030 (USD MILLION)
• TABLE 176. CANADA GIFT CARDS MARKET SIZE, BY PERSONALIZATION FEATURE, 2018-2030 (USD MILLION)
• TABLE 177. CANADA GIFT CARDS MARKET SIZE, BY VALUE RANGE, 2018-2030 (USD MILLION)
• TABLE 178. CANADA GIFT CARDS MARKET SIZE, BY REDEMPTION OPTION, 2018-2030 (USD MILLION)
• TABLE 179. CANADA GIFT CARDS MARKET SIZE, BY HYBRID REDEMPTION, 2018-2030 (USD MILLION)
• TABLE 180. CANADA GIFT CARDS MARKET SIZE, BY IN-STORE REDEMPTION, 2018-2030 (USD MILLION)
• TABLE 181. CANADA GIFT CARDS MARKET SIZE, BY ONLINE REDEMPTION, 2018-2030 (USD MILLION)
• TABLE 182. CANADA GIFT CARDS MARKET SIZE, BY INDUSTRY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 183. CANADA GIFT CARDS MARKET SIZE, BY DINING AND FOOD SERVICES, 2018-2030 (USD MILLION)
• TABLE 184. CANADA GIFT CARDS MARKET SIZE, BY ENTERTAINMENT AND MEDIA, 2018-2030 (USD MILLION)
• TABLE 185. CANADA GIFT CARDS MARKET SIZE, BY TRAVEL AND HOSPITALITY, 2018-2030 (USD MILLION)
• TABLE 186. CANADA GIFT CARDS MARKET SIZE, BY SPECIAL FEATURES, 2018-2030 (USD MILLION)
• TABLE 187. CANADA GIFT CARDS MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 188. CANADA GIFT CARDS MARKET SIZE, BY BUSINESSES, 2018-2030 (USD MILLION)
• TABLE 189. CANADA GIFT CARDS MARKET SIZE, BY INDIVIDUAL CONSUMERS, 2018-2030 (USD MILLION)
• TABLE 190. CANADA GIFT CARDS MARKET SIZE, BY RECURRENCE PATTERN, 2018-2030 (USD MILLION)
• TABLE 191. MEXICO GIFT CARDS MARKET SIZE, BY GIFT CARD TYPE, 2018-2030 (USD MILLION)
• TABLE 192. MEXICO GIFT CARDS MARKET SIZE, BY CLOSED-LOOP, 2018-2030 (USD MILLION)
• TABLE 193. MEXICO GIFT CARDS MARKET SIZE, BY OPEN-LOOP, 2018-2030 (USD MILLION)
• TABLE 194. MEXICO GIFT CARDS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 195. MEXICO GIFT CARDS MARKET SIZE, BY DIGITAL PLATFORMS, 2018-2030 (USD MILLION)
• TABLE 196. MEXICO GIFT CARDS MARKET SIZE, BY ONLINE, 2018-2030 (USD MILLION)
• TABLE 197. MEXICO GIFT CARDS MARKET SIZE, BY RETAIL, 2018-2030 (USD MILLION)
• TABLE 198. MEXICO GIFT CARDS MARKET SIZE, BY CONSUMER PREFERENCE, 2018-2030 (USD MILLION)
• TABLE 199. MEXICO GIFT CARDS MARKET SIZE, BY OCCASION-BASED, 2018-2030 (USD MILLION)
• TABLE 200. MEXICO GIFT CARDS MARKET SIZE, BY PERSONALIZATION FEATURE, 2018-2030 (USD MILLION)
• TABLE 201. MEXICO GIFT CARDS MARKET SIZE, BY VALUE RANGE, 2018-2030 (USD MILLION)
• TABLE 202. MEXICO GIFT CARDS MARKET SIZE, BY REDEMPTION OPTION, 2018-2030 (USD MILLION)
• TABLE 203. MEXICO GIFT CARDS MARKET SIZE, BY HYBRID REDEMPTION, 2018-2030 (USD MILLION)
• TABLE 204. MEXICO GIFT CARDS MARKET SIZE, BY IN-STORE REDEMPTION, 2018-2030 (USD MILLION)
• TABLE 205. MEXICO GIFT CARDS MARKET SIZE, BY ONLINE REDEMPTION, 2018-2030 (USD MILLION)
• TABLE 206. MEXICO GIFT CARDS MARKET SIZE, BY INDUSTRY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 207. MEXICO GIFT CARDS MARKET SIZE, BY DINING AND FOOD SERVICES, 2018-2030 (USD MILLION)
• TABLE 208. MEXICO GIFT CARDS MARKET SIZE, BY ENTERTAINMENT AND MEDIA, 2018-2030 (USD MILLION)
• TABLE 209. MEXICO GIFT CARDS MARKET SIZE, BY TRAVEL AND HOSPITALITY, 2018-2030 (USD MILLION)
• TABLE 210. MEXICO GIFT CARDS MARKET SIZE, BY SPECIAL FEATURES, 2018-2030 (USD MILLION)
• TABLE 211. MEXICO GIFT CARDS MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 212. MEXICO GIFT CARDS MARKET SIZE, BY BUSINESSES, 2018-2030 (USD MILLION)
• TABLE 213. MEXICO GIFT CARDS MARKET SIZE, BY INDIVIDUAL CONSUMERS, 2018-2030 (USD MILLION)
• TABLE 214. MEXICO GIFT CARDS MARKET SIZE, BY RECURRENCE PATTERN, 2018-2030 (USD MILLION)
• TABLE 215. UNITED STATES GIFT CARDS MARKET SIZE, BY GIFT CARD TYPE, 2018-2030 (USD MILLION)
• TABLE 216. UNITED STATES GIFT CARDS MARKET SIZE, BY CLOSED-LOOP, 2018-2030 (USD MILLION)
• TABLE 217. UNITED STATES GIFT CARDS MARKET SIZE, BY OPEN-LOOP, 2018-2030 (USD MILLION)
• TABLE 218. UNITED STATES GIFT CARDS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 219. UNITED STATES GIFT CARDS MARKET SIZE, BY DIGITAL PLATFORMS, 2018-2030 (USD MILLION)
• TABLE 220. UNITED STATES GIFT CARDS MARKET SIZE, BY ONLINE, 2018-2030 (USD MILLION)
• TABLE 221. UNITED STATES GIFT CARDS MARKET SIZE, BY RETAIL, 2018-2030 (USD MILLION)
• TABLE 222. UNITED STATES GIFT CARDS MARKET SIZE, BY CONSUMER PREFERENCE, 2018-2030 (USD MILLION)
• TABLE 223. UNITED STATES GIFT CARDS MARKET SIZE, BY OCCASION-BASED, 2018-2030 (USD MILLION)
• TABLE 224. UNITED STATES GIFT CARDS MARKET SIZE, BY PERSONALIZATION FEATURE, 2018-2030 (USD MILLION)
• TABLE 225. UNITED STATES GIFT CARDS MARKET SIZE, BY VALUE RANGE, 2018-2030 (USD MILLION)
• TABLE 226. UNITED STATES GIFT CARDS MARKET SIZE, BY REDEMPTION OPTION, 2018-2030 (USD MILLION)
• TABLE 227. UNITED STATES GIFT CARDS MARKET SIZE, BY HYBRID REDEMPTION, 2018-2030 (USD MILLION)
• TABLE 228. UNITED STATES GIFT CARDS MARKET SIZE, BY IN-STORE REDEMPTION, 2018-2030 (USD MILLION)
• TABLE 229. UNITED STATES GIFT CARDS MARKET SIZE, BY ONLINE REDEMPTION, 2018-2030 (USD MILLION)
• TABLE 230. UNITED STATES GIFT CARDS MARKET SIZE, BY INDUSTRY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 231. UNITED STATES GIFT CARDS MARKET SIZE, BY DINING AND FOOD SERVICES, 2018-2030 (USD MILLION)
• TABLE 232. UNITED STATES GIFT CARDS MARKET SIZE, BY ENTERTAINMENT AND MEDIA, 2018-2030 (USD MILLION)
• TABLE 233. UNITED STATES GIFT CARDS MARKET SIZE, BY TRAVEL AND HOSPITALITY, 2018-2030 (USD MILLION)
• TABLE 234. UNITED STATES GIFT CARDS MARKET SIZE, BY SPECIAL FEATURES, 2018-2030 (USD MILLION)
• TABLE 235. UNITED STATES GIFT CARDS MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 236. UNITED STATES GIFT CARDS MARKET SIZE, BY BUSINESSES, 2018-2030 (USD MILLION)
• TABLE 237. UNITED STATES GIFT CARDS MARKET SIZE, BY INDIVIDUAL CONSUMERS, 2018-2030 (USD MILLION)
• TABLE 238. UNITED STATES GIFT CARDS MARKET SIZE, BY RECURRENCE PATTERN, 2018-2030 (USD MILLION)
• TABLE 239. UNITED STATES GIFT CARDS MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
• TABLE 240. ASIA-PACIFIC GIFT CARDS MARKET SIZE, BY GIFT CARD TYPE, 2018-2030 (USD MILLION)
• TABLE 241. ASIA-PACIFIC GIFT CARDS MARKET SIZE, BY CLOSED-LOOP, 2018-2030 (USD MILLION)
• TABLE 242. ASIA-PACIFIC GIFT CARDS MARKET SIZE, BY OPEN-LOOP, 2018-2030 (USD MILLION)
• TABLE 243. ASIA-PACIFIC GIFT CARDS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 244. ASIA-PACIFIC GIFT CARDS MARKET SIZE, BY DIGITAL PLATFORMS, 2018-2030 (USD MILLION)
• TABLE 245. ASIA-PACIFIC GIFT CARDS MARKET SIZE, BY ONLINE, 2018-2030 (USD MILLION)
• TABLE 246. ASIA-PACIFIC GIFT CARDS MARKET SIZE, BY RETAIL, 2018-2030 (USD MILLION)
• TABLE 247. ASIA-PACIFIC GIFT CARDS MARKET SIZE, BY CONSUMER PREFERENCE, 2018-2030 (USD MILLION)
• TABLE 248. ASIA-PACIFIC GIFT CARDS MARKET SIZE, BY OCCASION-BASED, 2018-2030 (USD MILLION)
• TABLE 249. ASIA-PACIFIC GIFT CARDS MARKET SIZE, BY PERSONALIZATION FEATURE, 2018-2030 (USD MILLION)
• TABLE 250. ASIA-PACIFIC GIFT CARDS MARKET SIZE, BY VALUE RANGE, 2018-2030 (USD MILLION)
• TABLE 251. ASIA-PACIFIC GIFT CARDS MARKET SIZE, BY REDEMPTION OPTION, 2018-2030 (USD MILLION)
• TABLE 252. ASIA-PACIFIC GIFT CARDS MARKET SIZE, BY HYBRID REDEMPTION, 2018-2030 (USD MILLION)
• TABLE 253. ASIA-PACIFIC GIFT CARDS MARKET SIZE, BY IN-STORE REDEMPTION, 2018-2030 (USD MILLION)
• TABLE 254. ASIA-PACIFIC GIFT CARDS MARKET SIZE, BY ONLINE REDEMPTION, 2018-2030 (USD MILLION)
• TABLE 255. ASIA-PACIFIC GIFT CARDS MARKET SIZE, BY INDUSTRY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 256. ASIA-PACIFIC GIFT CARDS MARKET SIZE, BY DINING AND FOOD SERVICES, 2018-2030 (USD MILLION)
• TABLE 257. ASIA-PACIFIC GIFT CARDS MARKET SIZE, BY ENTERTAINMENT AND MEDIA, 2018-2030 (USD MILLION)
• TABLE 258. ASIA-PACIFIC GIFT CARDS MARKET SIZE, BY TRAVEL AND HOSPITALITY, 2018-2030 (USD MILLION)
• TABLE 259. ASIA-PACIFIC GIFT CARDS MARKET SIZE, BY SPECIAL FEATURES, 2018-2030 (USD MILLION)
• TABLE 260. ASIA-PACIFIC GIFT CARDS MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 261. ASIA-PACIFIC GIFT CARDS MARKET SIZE, BY BUSINESSES, 2018-2030 (USD MILLION)
• TABLE 262. ASIA-PACIFIC GIFT CARDS MARKET SIZE, BY INDIVIDUAL CONSUMERS, 2018-2030 (USD MILLION)
• TABLE 263. ASIA-PACIFIC GIFT CARDS MARKET SIZE, BY RECURRENCE PATTERN, 2018-2030 (USD MILLION)
• TABLE 264. ASIA-PACIFIC GIFT CARDS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 265. AUSTRALIA GIFT CARDS MARKET SIZE, BY GIFT CARD TYPE, 2018-2030 (USD MILLION)
• TABLE 266. AUSTRALIA GIFT CARDS MARKET SIZE, BY CLOSED-LOOP, 2018-2030 (USD MILLION)
• TABLE 267. AUSTRALIA GIFT CARDS MARKET SIZE, BY OPEN-LOOP, 2018-2030 (USD MILLION)
• TABLE 268. AUSTRALIA GIFT CARDS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 269. AUSTRALIA GIFT CARDS MARKET SIZE, BY DIGITAL PLATFORMS, 2018-2030 (USD MILLION)
• TABLE 270. AUSTRALIA GIFT CARDS MARKET SIZE, BY ONLINE, 2018-2030 (USD MILLION)
• TABLE 271. AUSTRALIA GIFT CARDS MARKET SIZE, BY RETAIL, 2018-2030 (USD MILLION)
• TABLE 272. AUSTRALIA GIFT CARDS MARKET SIZE, BY CONSUMER PREFERENCE, 2018-2030 (USD MILLION)
• TABLE 273. AUSTRALIA GIFT CARDS MARKET SIZE, BY OCCASION-BASED, 2018-2030 (USD MILLION)
• TABLE 274. AUSTRALIA GIFT CARDS MARKET SIZE, BY PERSONALIZATION FEATURE, 2018-2030 (USD MILLION)
• TABLE 275. AUSTRALIA GIFT CARDS MARKET SIZE, BY VALUE RANGE, 2018-2030 (USD MILLION)
• TABLE 276. AUSTRALIA GIFT CARDS MARKET SIZE, BY REDEMPTION OPTION, 2018-2030 (USD MILLION)
• TABLE 277. AUSTRALIA GIFT CARDS MARKET SIZE, BY HYBRID REDEMPTION, 2018-2030 (USD MILLION)
• TABLE 278. AUSTRALIA GIFT CARDS MARKET SIZE, BY IN-STORE REDEMPTION, 2018-2030 (USD MILLION)
• TABLE 279. AUSTRALIA GIFT CARDS MARKET SIZE, BY ONLINE REDEMPTION, 2018-2030 (USD MILLION)
• TABLE 280. AUSTRALIA GIFT CARDS MARKET SIZE, BY INDUSTRY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 281. AUSTRALIA GIFT CARDS MARKET SIZE, BY DINING AND FOOD SERVICES, 2018-2030 (USD MILLION)
• TABLE 282. AUSTRALIA GIFT CARDS MARKET SIZE, BY ENTERTAINMENT AND MEDIA, 2018-2030 (USD MILLION)
• TABLE 283. AUSTRALIA GIFT CARDS MARKET SIZE, BY TRAVEL AND HOSPITALITY, 2018-2030 (USD MILLION)
• TABLE 284. AUSTRALIA GIFT CARDS MARKET SIZE, BY SPECIAL FEATURES, 2018-2030 (USD MILLION)
• TABLE 285. AUSTRALIA GIFT CARDS MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 286. AUSTRALIA GIFT CARDS MARKET SIZE, BY BUSINESSES, 2018-2030 (USD MILLION)
• TABLE 287. AUSTRALIA GIFT CARDS MARKET SIZE, BY INDIVIDUAL CONSUMERS, 2018-2030 (USD MILLION)
• TABLE 288. AUSTRALIA GIFT CARDS MARKET SIZE, BY RECURRENCE PATTERN, 2018-2030 (USD MILLION)
• TABLE 289. CHINA GIFT CARDS MARKET SIZE, BY GIFT CARD TYPE, 2018-2030 (USD MILLION)
• TABLE 290. CHINA GIFT CARDS MARKET SIZE, BY CLOSED-LOOP, 2018-2030 (USD MILLION)
• TABLE 291. CHINA GIFT CARDS MARKET SIZE, BY OPEN-LOOP, 2018-2030 (USD MILLION)
• TABLE 292. CHINA GIFT CARDS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 293. CHINA GIFT CARDS MARKET SIZE, BY DIGITAL PLATFORMS, 2018-2030 (USD MILLION)
• TABLE 294. CHINA GIFT CARDS MARKET SIZE, BY ONLINE, 2018-2030 (USD MILLION)
• TABLE 295. CHINA GIFT CARDS MARKET SIZE, BY RETAIL, 2018-2030 (USD MILLION)
• TABLE 296. CHINA GIFT CARDS MARKET SIZE, BY CONSUMER PREFERENCE, 2018-2030 (USD MILLION)
• TABLE 297. CHINA GIFT CARDS MARKET SIZE, BY OCCASION-BASED, 2018-2030 (USD MILLION)
• TABLE 298. CHINA GIFT CARDS MARKET SIZE, BY PERSONALIZATION FEATURE, 2018-2030 (USD MILLION)
• TABLE 299. CHINA GIFT CARDS MARKET SIZE, BY VALUE RANGE, 2018-2030 (USD MILLION)
• TABLE 300. CHINA GIFT CARDS MARKET SIZE, BY REDEMPTION OPTION, 2018-2030 (USD MILLION)
• TABLE 301. CHINA GIFT CARDS MARKET SIZE, BY HYBRID REDEMPTION, 2018-2030 (USD MILLION)
• TABLE 302. CHINA GIFT CARDS MARKET SIZE, BY IN-STORE REDEMPTION, 2018-2030 (USD MILLION)
• TABLE 303. CHINA GIFT CARDS MARKET SIZE, BY ONLINE REDEMPTION, 2018-2030 (USD MILLION)
• TABLE 304. CHINA GIFT CARDS MARKET SIZE, BY INDUSTRY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 305. CHINA GIFT CARDS MARKET SIZE, BY DINING AND FOOD SERVICES, 2018-2030 (USD MILLION)
• TABLE 306. CHINA GIFT CARDS MARKET SIZE, BY ENTERTAINMENT AND MEDIA, 2018-2030 (USD MILLION)
• TABLE 307. CHINA GIFT CARDS MARKET SIZE, BY TRAVEL AND HOSPITALITY, 2018-2030 (USD MILLION)
• TABLE 308. CHINA GIFT CARDS MARKET SIZE, BY SPECIAL FEATURES, 2018-2030 (USD MILLION)
• TABLE 309. CHINA GIFT CARDS MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 310. CHINA GIFT CARDS MARKET SIZE, BY BUSINESSES, 2018-2030 (USD MILLION)
• TABLE 311. CHINA GIFT CARDS MARKET SIZE, BY INDIVIDUAL CONSUMERS, 2018-2030 (USD MILLION)
• TABLE 312. CHINA GIFT CARDS MARKET SIZE, BY RECURRENCE PATTERN, 2018-2030 (USD MILLION)
• TABLE 313. INDIA GIFT CARDS MARKET SIZE, BY GIFT CARD TYPE, 2018-2030 (USD MILLION)
• TABLE 314. INDIA GIFT CARDS MARKET SIZE, BY CLOSED-LOOP, 2018-2030 (USD MILLION)
• TABLE 315. INDIA GIFT CARDS MARKET SIZE, BY OPEN-LOOP, 2018-2030 (USD MILLION)
• TABLE 316. INDIA GIFT CARDS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 317. INDIA GIFT CARDS MARKET SIZE, BY DIGITAL PLATFORMS, 2018-2030 (USD MILLION)
• TABLE 318. INDIA GIFT CARDS MARKET SIZE, BY ONLINE, 2018-2030 (USD MILLION)
• TABLE 319. INDIA GIFT CARDS MARKET SIZE, BY RETAIL, 2018-2030 (USD MILLION)
• TABLE 320. INDIA GIFT CARDS MARKET SIZE, BY CONSUMER PREFERENCE, 2018-2030 (USD MILLION)
• TABLE 321. INDIA GIFT CARDS MARKET SIZE, BY OCCASION-BASED, 2018-2030 (USD MILLION)
• TABLE 322. INDIA GIFT CARDS MARKET SIZE, BY PERSONALIZATION FEATURE, 2018-2030 (USD MILLION)
• TABLE 323. INDIA GIFT CARDS MARKET SIZE, BY VALUE RANGE, 2018-2030 (USD MILLION)
• TABLE 324. INDIA GIFT CARDS MARKET SIZE, BY REDEMPTION OPTION, 2018-2030 (USD MILLION)
• TABLE 325. INDIA GIFT CARDS MARKET SIZE, BY HYBRID REDEMPTION, 2018-2030 (USD MILLION)
• TABLE 326. INDIA GIFT CARDS MARKET SIZE, BY IN-STORE REDEMPTION, 2018-2030 (USD MILLION)
• TABLE 327. INDIA GIFT CARDS MARKET SIZE, BY ONLINE REDEMPTION, 2018-2030 (USD MILLION)
• TABLE 328. INDIA GIFT CARDS MARKET SIZE, BY INDUSTRY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 329. INDIA GIFT CARDS MARKET SIZE, BY DINING AND FOOD SERVICES, 2018-2030 (USD MILLION)
• TABLE 330. INDIA GIFT CARDS MARKET SIZE, BY ENTERTAINMENT AND MEDIA, 2018-2030 (USD MILLION)
• TABLE 331. INDIA GIFT CARDS MARKET SIZE, BY TRAVEL AND HOSPITALITY, 2018-2030 (USD MILLION)
• TABLE 332. INDIA GIFT CARDS MARKET SIZE, BY SPECIAL FEATURES, 2018-2030 (USD MILLION)
• TABLE 333. INDIA GIFT CARDS MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 334. INDIA GIFT CARDS MARKET SIZE, BY BUSINESSES, 2018-2030 (USD MILLION)
• TABLE 335. INDIA GIFT CARDS MARKET SIZE, BY INDIVIDUAL CONSUMERS, 2018-2030 (USD MILLION)
• TABLE 336. INDIA GIFT CARDS MARKET SIZE, BY RECURRENCE PATTERN, 2018-2030 (USD MILLION)
• TABLE 337. INDONESIA GIFT CARDS MARKET SIZE, BY GIFT CARD TYPE, 2018-2030 (USD MILLION)
• TABLE 338. INDONESIA GIFT CARDS MARKET SIZE, BY CLOSED-LOOP, 2018-2030 (USD MILLION)
• TABLE 339. INDONESIA GIFT CARDS MARKET SIZE, BY OPEN-LOOP, 2018-2030 (USD MILLION)
• TABLE 340. INDONESIA GIFT CARDS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 341. INDONESIA GIFT CARDS MARKET SIZE, BY DIGITAL PLATFORMS, 2018-2030 (USD MILLION)
• TABLE 342. INDONESIA GIFT CARDS MARKET SIZE, BY ONLINE, 2018-2030 (USD MILLION)
• TABLE 343. INDONESIA GIFT CARDS MARKET SIZE, BY RETAIL, 2018-2030 (USD MILLION)
• TABLE 344. INDONESIA GIFT CARDS MARKET SIZE, BY CONSUMER PREFERENCE, 2018-2030 (USD MILLION)
• TABLE 345. INDONESIA GIFT CARDS MARKET SIZE, BY OCCASION-BASED, 2018-2030 (USD MILLION)
• TABLE 346. INDONESIA GIFT CARDS MARKET SIZE, BY PERSONALIZATION FEATURE, 2018-2030 (USD MILLION)
• TABLE 347. INDONESIA GIFT CARDS MARKET SIZE, BY VALUE RANGE, 2018-2030 (USD MILLION)
• TABLE 348. INDONESIA GIFT CARDS MARKET SIZE, BY REDEMPTION OPTION, 2018-2030 (USD MILLION)
• TABLE 349. INDONESIA GIFT CARDS MARKET SIZE, BY HYBRID REDEMPTION, 2018-2030 (USD MILLION)
• TABLE 350. INDONESIA GIFT CARDS MARKET SIZE, BY IN-STORE REDEMPTION, 2018-2030 (USD MILLION)
• TABLE 351. INDONESIA GIFT CARDS MARKET SIZE, BY ONLINE REDEMPTION, 2018-2030 (USD MILLION)
• TABLE 352. INDONESIA GIFT CARDS MARKET SIZE, BY INDUSTRY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 353. INDONESIA GIFT CARDS MARKET SIZE, BY DINING AND FOOD SERVICES, 2018-2030 (USD MILLION)
• TABLE 354. INDONESIA GIFT CARDS MARKET SIZE, BY ENTERTAINMENT AND MEDIA, 2018-2030 (USD MILLION)
• TABLE 355. INDONESIA GIFT CARDS MARKET SIZE, BY TRAVEL AND HOSPITALITY, 2018-2030 (USD MILLION)
• TABLE 356. INDONESIA GIFT CARDS MARKET SIZE, BY SPECIAL FEATURES, 2018-2030 (USD MILLION)
• TABLE 357. INDONESIA GIFT CARDS MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 358. INDONESIA GIFT CARDS MARKET SIZE, BY BUSINESSES, 2018-2030 (USD MILLION)
• TABLE 359. INDONESIA GIFT CARDS MARKET SIZE, BY INDIVIDUAL CONSUMERS, 2018-2030 (USD MILLION)
• TABLE 360. INDONESIA GIFT CARDS MARKET SIZE, BY RECURRENCE PATTERN, 2018-2030 (USD MILLION)
• TABLE 361. JAPAN GIFT CARDS MARKET SIZE, BY GIFT CARD TYPE, 2018-2030 (USD MILLION)
• TABLE 362. JAPAN GIFT CARDS MARKET SIZE, BY CLOSED-LOOP, 2018-2030 (USD MILLION)
• TABLE 363. JAPAN GIFT CARDS MARKET SIZE, BY OPEN-LOOP, 2018-2030 (USD MILLION)
• TABLE 364. JAPAN GIFT CARDS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 365. JAPAN GIFT CARDS MARKET SIZE, BY DIGITAL PLATFORMS, 2018-2030 (USD MILLION)
• TABLE 366. JAPAN GIFT CARDS MARKET SIZE, BY ONLINE, 2018-2030 (USD MILLION)
• TABLE 367. JAPAN GIFT CARDS MARKET SIZE, BY RETAIL, 2018-2030 (USD

The Gift Cards Market was valued at USD 879.43 billion in 2024 and is projected to grow to USD 935.34 billion in 2025, with a CAGR of 6.43%, reaching USD 1,278.52 billion by 2030.

The gift cards market has experienced a steady evolution over the past decade, emerging as a dynamic and multifaceted industry that caters to an ever-growing consumer base. In an environment characterized by rapid technological change and shifting consumer preferences, this sector has managed to maintain resilience and adaptability. The competitive landscape is now shaped by innovative digital distribution channels, increased opportunities for personalization, and diversified redemption options, laying the groundwork for a robust future. Companies are embracing new strategies to harness technology, making gift cards not only a convenient payment method but also an effective marketing tool and a catalyst for customer loyalty.

Research into the industry demonstrates that continuous innovation has spurred remarkable growth and increased consumer engagement. Organizations that take proactive measures to integrate digital platforms, refine their segmentation strategies, and target niche markets have been able to leverage these trends to drive incremental revenue and foster brand loyalty. This report sets the stage for a holistic understanding of the market dynamics that are likely to redefine the industry in the coming years, providing an in-depth analysis of transformative shifts, segmented insights, and regional differences that will influence future investment and strategic planning.

Transformative Shifts Redefining the Market Landscape

Recent years have witnessed transformative shifts in the gift cards market that are fundamentally reshaping how companies operate and strategize. The convergence of digital transformation, technological integration, and evolving consumer behavior has played a crucial role. The transition from traditional physical cards to digital formats is not merely a trend but a complete rethinking of convenience, accessibility, and immediacy. Companies are rapidly exploring mobile apps and social media channels to offer seamless distribution and redemption mechanisms across a variety of platforms.

Technological advancements continue to drive these changes as data analytics, machine learning, and electronic payment systems become increasingly sophisticated. As a result, consumer preferences are shifting towards a more personalized and interactive user experience. The ability to integrate customized messages and themed designs in gift cards is now seen as a unique selling proposition for brands looking to establish a direct and emotional connection with their audience. This industry is also experiencing a paradigm shift in the way products are distributed, with a notable migration towards e-commerce websites and digital marketplaces.

An augmented focus on both in-store and online redemption options is leading companies to adopt a dual-channel approach that appeals to a broader spectrum of end users. As technological change accelerates, industry players are urged to invest in innovations that drive efficiency, boost customer satisfaction, and improve overall brand engagement. With the market rapidly evolving, strategic re-alignments and creative business models are emerging as essential components of long-term success.

Comprehensive Segmentation Insights Shaping Market Strategies

A careful examination of the segmentation parameters presents a well-defined picture of the diverse strategies driving the gift cards market. The study of gift card types reveals a bifurcation between closed-loop and open-loop systems, with closed-loop cards further examined through variations such as brand loyalty cards, restaurant gift cards, and store-specific solutions. On the other hand, open-loop cards have carved out their niche, with sub-segments that include American Express gift cards, Mastercard gift cards, and Visa gift cards, each catering to distinct market preferences.

The exploration extends into the distribution channels used to bring these products to consumers. The landscape here is split among digital platforms, online avenues, and traditional retail. Digital channels are advancing rapidly through mobile applications and social media platforms, while online distribution is evolving via brand websites, e-commerce portals, and dedicated gift card marketplaces. Brick-and-mortar outlets like convenience stores, supermarkets, and traditional retail stores also continue to contribute significantly to market distribution, thus creating a balanced ecosystem.

Consumer preference is another critical dimension. It reflects an increased demand for occasion-based gift cards, such as those for anniversaries, birthdays, and holidays, combined with a rising demand for personalization features that include customized messages and themed design options. In tandem with these trends, there is an emerging pattern around the value range with cards typically valued under $25, between $25 and $50, ranging from $50 to $100, and extending above $100. Further complexity in the market is seen through redemption options that include hybrid redemption, which caters to both digital and physical modes, alongside options that accommodate in-store and online redemption ranging from physical store outlets to digital codes and QR codes.

Notably, industry application plays a vital role in segmentation as well, with key sectors like dining and food services-spanning cafes, fast food chains, and fine dining restaurants; entertainment and media that includes cinema, gaming platforms, and music and streaming services; retail and e-commerce; and travel and hospitality encompassing airlines, hotels, and tour packages. The landscape further diversifies through segmentation based on special features, including discount and cashback options, promotional offers, and reloadable options. End-user analysis distinguishes between businesses and individual consumers, where the corporate segment leverages gift cards for client gifting, employee rewards, and promotional incentives while end consumers range from adults to children and teens. The last segmentation dimension considers the recurrence pattern, contrasting one-time purchase options with subscription-based cards.

This multi-layered segmentation offers industry stakeholders an opportunity to tailor their approaches and target key consumer segments. By marrying consumer demands with detailed insights on distribution channels, value ranges, and industry-specific applications, companies are better positioned to craft compelling market strategies that resonate with diverse customer groups. This integrated view of segmentation is instrumental in formulating pricing strategies, formulating distribution plans, and ultimately driving market success.

Based on Gift Card Type, market is studied across Closed-Loop and Open-Loop. The Closed-Loop is further studied across Brand Loyalty Cards, Restaurant Gift Cards, and Store-Specific. The Open-Loop is further studied across American Express Gift Cards, Mastercard Gift Cards, and Visa Gift Cards.

Based on Distribution Channel, market is studied across Digital Platforms, Online, and Retail. The Digital Platforms is further studied across Mobile Apps and Social Media Platforms. The Online is further studied across Brand Websites, E-Commerce Websites, and Gift Card Marketplaces. The Retail is further studied across Brick-And-Mortar Stores, Convenience Stores, and Supermarkets.

Based on Consumer Preference, market is studied across Occasion-Based and Personalization Feature. The Occasion-Based is further studied across Anniversaries, Birthdays, and Holidays. The Personalization Feature is further studied across Customized Messages and Themed Designs.

Based on Value Range, market is studied across $25-50, $50-100, Above $100, and Under $25.

Based on Redemption Option, market is studied across Hybrid Redemption, In-Store Redemption, and Online Redemption. The Hybrid Redemption is further studied across Both Digital And Physical. The In-Store Redemption is further studied across Physical Store Outlets. The Online Redemption is further studied across Digital Codes and QR Codes.

Based on Industry Application, market is studied across Dining And Food Services, Entertainment And Media, Retail And Ecommerce, and Travel And Hospitality. The Dining And Food Services is further studied across Cafes, Fast Food Chains, and Fine Dining Restaurants. The Entertainment And Media is further studied across Cinema And Theaters, Gaming Platforms, and Music And Streaming Services. The Travel And Hospitality is further studied across Airlines, Hotels, and Tour Packages.

Based on Special Features, market is studied across Discount And Cashback, Promotional Offers, and Reloadable Options.

Based on End User, market is studied across Businesses and Individual Consumers. The Businesses is further studied across Client Gifting, Employee Rewards, and Promotion Incentives. The Individual Consumers is further studied across Adults, Children, and Teens.

Based on Recurrence Pattern, market is studied across One-Time Purchase and Subscription-Based Cards.

Regional Market Dynamics and Their Impact

Market trends and consumer behaviors vary significantly across different regions, each reflecting unique economic, cultural, and technological characteristics. In the Americas, robust consumer confidence, widespread adoption of digital payment methods, and a strong brick-and-mortar presence create a fertile ground for innovation in the gift cards market. In contrast, Europe, the Middle East, and Africa present a mosaic of regulatory environments and diverse consumer habits that call for flexible strategies. Companies operating in these regions are increasingly leveraging localized digital platforms, sophisticated data analytics, and consumer-centric approaches to ensure market alignment.

The Asia-Pacific region stands out due to its rapid economic growth, increasing smartphone penetration, and an emerging culture that embraces digital technology at an unprecedented pace. In this dynamic region, the demand for digital gift cards is steadily rising, and businesses are adapting to cater to tech-savvy consumers. Trends such as personalized customization and innovative redemption options are particularly attractive to the young, burgeoning middle class in these markets. Regional disparities drive market evolution, compelling industry players to customize their offerings to fit variations in consumer behavior, spending habits, and technological infrastructure.

Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

Insights from Key Players Reshaping the Competitive Landscape

In a competitive environment teeming with innovation and rapid technological adoption, several key companies have emerged as frontrunners, each pushing the boundaries of what gift cards can offer. Industry leaders such as Airbnb, Inc., Amazon.com, Inc., and American Express Company are shaping the market through strategic initiatives that focus on technological integrations and tailored consumer experiences. High-profile enterprises like Apple Inc. and Best Buy Co., Inc. have introduced creative incentive programs that align with evolving consumer trends. This competitive intensity is further fueled by figures such as Blackhawk Network Holdings Inc. and Carrefour Group by Majid Al Futtaim Holding, who have concentrated on enhancing omnichannel experiences.

Additionally, major players like Costco Wholesale Corporation, eBay Inc., and Flipkart Internet Private Limited continue to explore innovative distribution channels, which have expanded the market reach significantly. Organizations such as Givex Corporation and Google LLC by Alphabet Inc. have substantially redefined digital engagement within the gift cards landscape. More traditional retail giants such as H & M Hennes & Mauritz AB, Home Depot Product Authority, LLC, and InComm Payments by e2Interactive, Inc. are also adapting their strategic visions to incorporate both online evolution and offline consumer trends.

The influence of collaborative partnerships and multi-stakeholder initiatives is evident in the operations of Inter IKEA Systems B.V., J Sainsbury PLC, and JCB Co., Ltd., which have emerged as critical players in reinforcing the link between consumer expectations and operational efficiency. In the retail fashion and lifestyle segment, JD Sports Fashion PLC and Lowe's Companies, Inc. have carved out unique strategies that cater to contemporary consumer demands. The luxury market continues to be robust, with LVMH Moet Hennessy - Louis Vuitton leading from the front. Meanwhile, digital retail formats are being optimized by companies such as Macys.com, LLC and PayPal Holdings, Inc., with supplemental support from Starbucks Coffee Company, Target Corporation, The Kroger Company, Virgin Red Limited, Walgreen Co., Walmart Inc., and ZARA by ITX MERKEN, B.V. These industry giants demonstrate a clear commitment to leveraging data analytics, enhancing personalized consumer experiences, and advancing digital payment technology, collectively shaping the future trajectory of the gift cards marketplace.

The report delves into recent significant developments in the Gift Cards Market, highlighting leading vendors and their innovative profiles. These include Airbnb, Inc., Amazon.com, Inc., American Express Company, Apple Inc., Best Buy Co., Inc., Blackhawk Network Holdings Inc., Carrefour Group by Majid Al Futtaim Holding, Costco Wholesale Corporation, eBay Inc., Flipkart Internet Private Limited, Givex Corporation, Google LLC by Alphabet Inc., H & M Hennes & Mauritz AB, Home Depot Product Authority, LLC, InComm Payments by e2Interactive, Inc., Inter IKEA Systems B.V., J Sainsbury PLC, JCB Co., Ltd., JD Sports Fashion PLC, Lowe's Companies, Inc., LVMH Moet Hennessy - Louis Vuitton, Macys.com, LLC, PayPal Holdings, Inc., Starbucks Coffee Company, Target Corporation, The Kroger Company, Virgin Red Limited, Walgreen Co., Walmart Inc., and ZARA by ITX MERKEN, B.V.. Strategic Recommendations for Future Market Leadership

Industry leaders must approach the current market environment with a strategic mindset that embraces technological innovation, data-driven insights, and agile operational models. Stakeholders are advised to invest in advanced analytics and digital platforms to not only capture emerging consumer trends but also streamline distribution channels effectively. In a sector where personalization is key, enhancing customization capabilities for both occasion-based gift cards and those with novel design features can strengthen customer engagement and drive brand loyalty.

Additionally, companies should consider the importance of integrating both digital and physical redemption options, ensuring that consumers have versatile and seamless experiences. Strategic partnerships between technology providers and traditional retail sectors can help bridge the divide between online innovation and offline reliability. Companies would benefit from developing subscription-based models alongside one-time purchase options to cater to varied consumer needs and enhance recurrent revenues.

It is also essential to monitor regional differences closely. Firms planning global expansion should tailor their strategies to local market conditions, leveraging region-specific consumer data to customize offerings that resonate with individual cultural and economic contexts. Embracing a hybrid approach that balances traditional distribution channels with emerging digital mediums can create a competitive edge. Finally, maintaining an adaptive framework that can quickly respond to rapid technological changes and evolving consumer preferences will be key to sustaining long-term relevance and market leadership.

Summative Outlook on Market Opportunities and Challenges

In conclusion, the gift cards market stands at a pivotal juncture, defined by rapid technological advancements and evolving consumer behaviors. The progression from traditional paper-based systems to sophisticated digital formats underscores the sector's adaptability and potential for growth. Driven by deep segmentation insights that explore gift card types, distribution avenues, and personalized consumer interactions, this field offers a myriad of opportunities for companies willing to innovate.

Moreover, the diverse regional dynamics and competitive pressures from both established and emerging players underscore the need for finely tuned strategies that harmonize digital innovation with physical retail strengths. Companies that navigate these complexities by focusing on customer-centric approaches and agile business models will position themselves at the forefront of a rapidly changing market landscape. The synthesis of comprehensive segmentation insights, regional variations, and competitive dynamics points to a future wherein flexibility, digital growth, and an unwavering focus on consumer experience will define success.

This analysis underscores not only the significant challenges that lie ahead but also the abundant opportunities for growth and differentiation. As technological investments and personalized offerings become increasingly vital, the industry is set to witness a period of robust transformation. For stakeholders, the imperative is clear: evolve or risk obsolescence in an environment where only the most innovative and adaptable will thrive.

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Unlocking consumer demand with convenience and personalization in the flourishing gift card sector
    • 5.1.1.2. Driving forces behind the increasing popularity of gift cards as a flexible consumer gifting solution
    • 5.1.1.3. Impact of digital transformation and e-commerce boom on gift card market growth opportunities
  • 5.1.2. Restraints
    • 5.1.2.1. Investigating the technological barriers in integrating seamless experiences across various gift card platforms
    • 5.1.2.2. Analyzing the sluggish market dynamics due to gift cards being perceived as impersonal by many consumers
    • 5.1.2.3. Identifying the challenges posed by increased regulations in the gift card industry across various regions
  • 5.1.3. Opportunities
    • 5.1.3.1. Examining the rise of B2B gift cards as employee incentives and corporate gifting solutions
    • 5.1.3.2. Exploring untapped opportunities in collaborating with niche businesses for exclusive gift card offers
    • 5.1.3.3. Assessing the spikes in seasonal gift card sales during holidays and special occasions
  • 5.1.4. Challenges
    • 5.1.4.1. Overcoming challenges related to gift card personalization and customization demands
    • 5.1.4.2. Enhancing retailer engagement and alignment to optimize gift card distribution channels
    • 5.1.4.3. Analyzing market entry barriers for emerging businesses in the gift card segment
• 5.2. Market Segmentation Analysis
  • 5.2.1. Type: Increasing use of eGifting and open loop gift cards owing to their convenience and universal acceptability
  • 5.2.2. Application: Adoption of entertainment and retail gift cards to serve the dual purpose of routine use and special occasion gifting
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Gift Cards Market, by Gift Card Type

• 6.1. Introduction
• 6.2. Closed-Loop
  • 6.2.1. Brand Loyalty Cards
  • 6.2.2. Restaurant Gift Cards
  • 6.2.3. Store-Specific
• 6.3. Open-Loop
  • 6.3.1. American Express Gift Cards
  • 6.3.2. Mastercard Gift Cards
  • 6.3.3. Visa Gift Cards

7. Gift Cards Market, by Distribution Channel

• 7.1. Introduction
• 7.2. Digital Platforms
  • 7.2.1. Mobile Apps
  • 7.2.2. Social Media Platforms
• 7.3. Online
  • 7.3.1. Brand Websites
  • 7.3.2. E-Commerce Websites
  • 7.3.3. Gift Card Marketplaces
• 7.4. Retail
  • 7.4.1. Brick-And-Mortar Stores
  • 7.4.2. Convenience Stores
  • 7.4.3. Supermarkets

8. Gift Cards Market, by Consumer Preference

• 8.1. Introduction
• 8.2. Occasion-Based
  • 8.2.1. Anniversaries
  • 8.2.2. Birthdays
  • 8.2.3. Holidays
• 8.3. Personalization Feature
  • 8.3.1. Customized Messages
  • 8.3.2. Themed Designs

9. Gift Cards Market, by Value Range

• 9.1. Introduction
• 9.2. $25-50
• 9.3. $50-100
• 9.4. Above $100
• 9.5. Under $25

10. Gift Cards Market, by Redemption Option

• 10.1. Introduction
• 10.2. Hybrid Redemption
  • 10.2.1. Both Digital And Physical
• 10.3. In-Store Redemption
  • 10.3.1. Physical Store Outlets
• 10.4. Online Redemption
  • 10.4.1. Digital Codes
  • 10.4.2. QR Codes

11. Gift Cards Market, by Industry Application

• 11.1. Introduction
• 11.2. Dining And Food Services
  • 11.2.1. Cafes
  • 11.2.2. Fast Food Chains
  • 11.2.3. Fine Dining Restaurants
• 11.3. Entertainment And Media
  • 11.3.1. Cinema And Theaters
  • 11.3.2. Gaming Platforms
  • 11.3.3. Music And Streaming Services
• 11.4. Retail And Ecommerce
• 11.5. Travel And Hospitality
  • 11.5.1. Airlines
  • 11.5.2. Hotels
  • 11.5.3. Tour Packages

12. Gift Cards Market, by Special Features

• 12.1. Introduction
• 12.2. Discount And Cashback
• 12.3. Promotional Offers
• 12.4. Reloadable Options

13. Gift Cards Market, by End User

• 13.1. Introduction
• 13.2. Businesses
  • 13.2.1. Client Gifting
  • 13.2.2. Employee Rewards
  • 13.2.3. Promotion Incentives
• 13.3. Individual Consumers
  • 13.3.1. Adults
  • 13.3.2. Children
  • 13.3.3. Teens

14. Gift Cards Market, by Recurrence Pattern

• 14.1. Introduction
• 14.2. One-Time Purchase
• 14.3. Subscription-Based Cards

15. Americas Gift Cards Market

• 15.1. Introduction
• 15.2. Argentina
• 15.3. Brazil
• 15.4. Canada
• 15.5. Mexico
• 15.6. United States

16. Asia-Pacific Gift Cards Market

• 16.1. Introduction
• 16.2. Australia
• 16.3. China
• 16.4. India
• 16.5. Indonesia
• 16.6. Japan
• 16.7. Malaysia
• 16.8. Philippines
• 16.9. Singapore
• 16.10. South Korea
• 16.11. Taiwan
• 16.12. Thailand
• 16.13. Vietnam

17. Europe, Middle East & Africa Gift Cards Market

• 17.1. Introduction
• 17.2. Denmark
• 17.3. Egypt
• 17.4. Finland
• 17.5. France
• 17.6. Germany
• 17.7. Israel
• 17.8. Italy
• 17.9. Netherlands
• 17.10. Nigeria
• 17.11. Norway
• 17.12. Poland
• 17.13. Qatar
• 17.14. Russia
• 17.15. Saudi Arabia
• 17.16. South Africa
• 17.17. Spain
• 17.18. Sweden
• 17.19. Switzerland
• 17.20. Turkey
• 17.21. United Arab Emirates
• 17.22. United Kingdom

18. Competitive Landscape

• 18.1. Market Share Analysis, 2024
• 18.2. FPNV Positioning Matrix, 2024
• 18.3. Competitive Scenario Analysis
  • 18.3.1. Restaurant.com Owner RDE Acquires Gift Card Marketplace CardCash.com
  • 18.3.2. Onbe and CardCash Partner to Offer Instant Virtual Cards
  • 18.3.3. InComm Payments and Meal Train Partner to Supply Gift Card Options for Individuals Organizing Meal Support
• 18.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Airbnb, Inc.
• 2. Amazon.com, Inc.
• 3. American Express Company
• 4. Apple Inc.
• 5. Best Buy Co., Inc.
• 6. Blackhawk Network Holdings Inc.
• 7. Carrefour Group by Majid Al Futtaim Holding
• 8. Costco Wholesale Corporation
• 9. eBay Inc.
• 10. Flipkart Internet Private Limited
• 11. Givex Corporation
• 12. Google LLC by Alphabet Inc.
• 13. H & M Hennes & Mauritz AB
• 14. Home Depot Product Authority, LLC
• 15. InComm Payments by e2Interactive, Inc.
• 16. Inter IKEA Systems B.V.
• 17. J Sainsbury PLC
• 18. JCB Co., Ltd.
• 19. JD Sports Fashion PLC
• 20. Lowe's Companies, Inc.
• 21. LVMH Moet Hennessy - Louis Vuitton
• 22. Macys.com, LLC
• 23. PayPal Holdings, Inc.
• 24. Starbucks Coffee Company
• 25. Target Corporation
• 26. The Kroger Company
• 27. Virgin Red Limited
• 28. Walgreen Co.
• 29. Walmart Inc.
• 30. ZARA by ITX MERKEN, B.V.