玩具市場：製品別、年齢層別、流通チャネル別-2025年～2030年世界予測

玩具市場の2023年の市場規模は3,192億2,000万米ドルで、2024年には3,356億6,000万米ドルに達すると予測され、CAGR 5.23%で成長し、2030年には4,561億9,000万米ドルに達すると予測されています。

玩具業界における市場調査範囲は、消費者の嗜好、技術進歩の影響、規制状況、競合情勢の分析を含みます。玩具は、娯楽だけでなく、子供の認知や社会開発においても極めて重要な役割を果たすため、動向や消費者の需要を予測する上で市場分析は不可欠です。このアプリケーションは、設計、製造、マーケティング、販売戦略にまたがり、データを活用して様々な層における新たな遊びのパターンや嗜好を特定します。最終用途の範囲には、教育玩具、電子・ハイテク玩具、持続可能で環境に優しい玩具、アクションフィギュアや人形などの伝統的なカテゴリーなどのセグメントが含まれます。主な成長要因としては、STEM（科学、技術、工学、数学）教育への注目の高まり、新興市場における可処分所得の増加、持続可能な製品に関する意識の拡大などが挙げられます。AR（拡張現実）やVR（仮想現実）の玩具への統合、eコマース・チャネルの拡大、流行のフランチャイズへの資本参加といった機会は、大きな成長見通しをもたらしています。しかし、市場の成長は、激しい競争、安全基準に関する規制遵守、原材料価格の変動といった課題によって制限されます。さらに、ビデオゲームやモバイルアプリが従来の玩具から注意をそらすデジタル・ディスラプションのリスクも脅威となっています。革新的な研究開発には、AI機能を備えたスマート玩具の開発、環境に優しい素材の強化、物理的な遊びとデジタルな遊びを融合させたインタラクティブ技術の探求などがあります。玩具市場の性質は依然としてダイナミックで、文化動向や技術の進歩に大きく影響されるため、継続的な調査と適応が必要です。企業は、競争優位性を維持するために、迅速なイノベーションと迅速なサプライチェーンに注力しなければならないです。さらに、教育的な玩具を開発するために教育機関と協力することで、新たな市場を開拓することができ、高度な分析に投資することで、より深い消費者インサイトを提供し、市場の成長を促進することができます。

市場力学：急速に進化する玩具市場の主要市場インサイトを公開

玩具市場は、需要と供給のダイナミックな相互作用によって変貌を遂げています。このような市場力学の進化を理解することで、企業は十分な情報に基づいた投資決定、戦略的決定の精緻化、そして新たなビジネスチャンスの獲得に備えることができます。これらの動向を包括的に把握することで、企業は政治的、地理的、技術的、社会的、経済的な領域にわたる様々なリスクを軽減することができ、また、消費者行動とそれが製造コストや購買動向に与える影響をより明確に理解することができます。

• 市場促進要因
  • 子どもの認知行動を改善し、創造性を刺激する需要の高まり
  • 世界の児童・思春期人口の増加
  • 玩具業界における地域プレイヤーや新興企業の増加
• 市場抑制要因
  • プラスチック製玩具が子供に与える健康への悪影響に関する懸念
• 市場機会
  • 革新的、先進的、ユニーク、高品質な玩具市場の出現
  • 人工知能（AI）内蔵スマート玩具の継続的動向
• 市場の課題
  • デジタルゲームや教育活動への大きな傾斜

ポーターのファイブフォース：玩具市場をナビゲートする戦略ツール

ポーターのファイブフォースフレームワークは、市場情勢の競合情勢を理解するための重要なツールです。ポーターのファイブフォース・フレームワークは、企業の競争力を評価し、戦略的機会を探るための明確な手法を提供します。このフレームワークは、企業が市場内の勢力図を評価し、新規事業の収益性を判断するのに役立ちます。これらの洞察により、企業は自社の強みを活かし、弱みに対処し、潜在的な課題を回避することで、より強靭な市場でのポジショニングを確保することができます。

PESTLE分析：玩具市場における外部からの影響の把握

外部マクロ環境要因は、玩具市場の業績ダイナミクスを形成する上で極めて重要な役割を果たします。政治的、経済的、社会的、技術的、法的、環境的要因の分析は、これらの影響をナビゲートするために必要な情報を提供します。PESTLE要因を調査することで、企業は潜在的なリスクと機会をよりよく理解することができます。この分析により、企業は規制、消費者の嗜好、経済動向の変化を予測し、先を見越した積極的な意思決定を行う準備ができます。

市場シェア分析玩具市場における競合情勢の把握

玩具市場の詳細な市場シェア分析により、ベンダーの業績を包括的に評価することができます。企業は、収益、顧客ベース、成長率などの主要指標を比較することで、競争上のポジショニングを明らかにすることができます。この分析により、市場の集中、断片化、統合の動向が明らかになり、ベンダーは競争が激化する中で自社の地位を高める戦略的意思決定を行うために必要な知見を得ることができます。

FPNVポジショニング・マトリックス玩具市場におけるベンダーのパフォーマンス評価

FPNVポジショニングマトリックスは、玩具市場においてベンダーを評価するための重要なツールです。このマトリックスにより、ビジネス組織はベンダーのビジネス戦略と製品満足度に基づき評価することで、目標に沿った十分な情報に基づいた意思決定を行うことができます。4つの象限によってベンダーを明確かつ正確にセグメント化し、戦略目標に最適なパートナーやソリューションを特定することができます。

戦略分析と推奨玩具市場における成功への道筋を描く

玩具市場の戦略分析は、世界市場でのプレゼンス強化を目指す企業にとって不可欠です。主要なリソース、能力、業績指標を見直すことで、企業は成長機会を特定し、改善に取り組むことができます。このアプローチにより、競合情勢における課題を克服し、新たなビジネスチャンスを活かして長期的な成功を収めるための体制を整えることができます。

本レポートでは、主要な注目分野を網羅した市場の包括的な分析を提供しています：

1.市場の浸透度：現在の市場環境の詳細なレビュー、主要企業による広範なデータ、市場でのリーチと全体的な影響力の評価。

2.市場の開拓度：新興市場における成長機会を特定し、既存分野における拡大可能性を評価し、将来の成長に向けた戦略的ロードマップを提供します。

3.市場の多様化：最近の製品発売、未開拓の地域、業界の主要な進歩、市場を形成する戦略的投資を分析します。

4.競合の評価と情報：競合情勢を徹底的に分析し、市場シェア、事業戦略、製品ポートフォリオ、認証、規制当局の承認、特許動向、主要企業の技術進歩などを検証します。

5.製品開発およびイノベーション：将来の市場成長を促進すると期待される最先端技術、研究開発活動、製品イノベーションをハイライトしています。

また、利害関係者が十分な情報を得た上で意思決定できるよう、重要な質問にも答えています：

1.現在の市場規模と今後の成長予測は？

2.最高の投資機会を提供する製品、セグメント、地域はどこか？

3.市場を形成する主な技術動向と規制の影響とは？

4.主要ベンダーの市場シェアと競合ポジションは？

5.ベンダーの市場参入・撤退戦略の原動力となる収益源と戦略的機会は何か？

目次

第1章 序文

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場の概要

第5章 市場洞察

• 市場力学
  • 促進要因
    • 子どもの認知行動を改善し、創造性を刺激することへの需要の高まり
    • 世界中で子供と青少年の人口が増加
    • 玩具業界における地域プレーヤーと新興企業の増加
  • 抑制要因
    • プラスチックが子どもに与える健康への悪影響に関する懸念
  • 機会
    • 市場には革新的で、技術的に先進的で、ユニークで高品質な玩具が登場しています
    • 人工知能（AI）統合スマートの継続的なトレンド玩具
  • 課題
    • デジタルゲームや教育活動の利用に対する強い傾向
• 市場セグメンテーション分析
  • 製品：テクノロジーへの興味による若者向け電子機器への消費者の傾向
  • 年齢層：ドローン、高度なロボット工学、ボードゲームなどのテクノロジー主導の玩具を好む15歳以上の年齢層。
  • 流通チャネル：価格と購入の利便性の要素を考慮し、eコマースプラットフォームを含むオンライン流通チャネルを優先します。
• ポーターのファイブフォース分析
• PESTEL分析
  • 政治的
  • 経済
  • 社交
  • 技術的
  • 法律上
  • 環境

第6章 玩具市場：製品別

• アクションフィギュア & ACC
• 芸術と工芸
• ビルディングセット
• 人形
• 探索的
• ゲーム/パズル
• 乳児/幼児/未就学児
• アウトドア＆スポーツ玩具
• ぬいぐるみ
• 車両
• ユースエレクトロニクス

第7章 玩具市場：年齢層別

• 0～8歳
• 15歳以上
• 9～15歳

第8章 玩具市場：流通チャネル別

• オフライン
• オンライン

第9章 南北アメリカの玩具市場

• アルゼンチン
• ブラジル
• カナダ
• メキシコ
• 米国

第10章 アジア太平洋の玩具市場

• オーストラリア
• 中国
• インド
• インドネシア
• 日本
• マレーシア
• フィリピン
• シンガポール
• 韓国
• 台湾
• タイ
• ベトナム

第11章 欧州・中東・アフリカの玩具市場

• デンマーク
• エジプト
• フィンランド
• フランス
• ドイツ
• イスラエル
• イタリア
• オランダ
• ナイジェリア
• ノルウェー
• ポーランド
• カタール
• ロシア
• サウジアラビア
• 南アフリカ
• スペイン
• スウェーデン
• スイス
• トルコ
• アラブ首長国連邦
• 英国

第12章 競合情勢

• 市場シェア分析、2023年
• FPNVポジショニングマトリックス、2023年
• 競合シナリオ分析
  • ハズブロ、AI駆動型テーブルトップゲームでXploredとの提携を発表
  • 円谷はバンダイをウルトラマンマスター玩具のライセンシーとして歓迎
  • Funskoolが今夏玩具の限定シリーズを発売
• 戦略分析と提言

企業一覧

• Aoshima Bunka Kyozai Co., Ltd.
• Bandai Namco Holdings Inc.
• Buffalo Games, LLC
• Cartamundi Group
• CubicFun Toys Industrial Co., Ltd.
• Dream International Limited
• Educa Borras by Team Toys SA
• Funtastic
• Gibsons Games Ltd.
• Hasbro Inc.
• JAKKS Pacific, Inc
• Konami Group Corporation
• Koninklijke Jumbo B.V.
• Lansay
• LeapFrog Enterprises, Inc.
• Lego A/S
• MasterPieces Puzzle Company
• Mattel Inc.
• MGA Entertainment Inc.
• Moose Enterprise Pty Ltd
• Playmates Toys Limited
• Ravensburger AG
• Sanrio Company, Ltd.
• Schmidt Spiele GmbH
• Simba-Dickie Group
• Spin Master Corp.
• Tomy Company, Ltd.
• ToyQuest
• Trefl S.A.
• Tru Kids, Inc.
• Vivid Imaginations by Goliath Group
• VTech Holdings Limited

LIST OF FIGURES

• FIGURE 1. TOYS MARKET RESEARCH PROCESS
• FIGURE 2. TOYS MARKET SIZE, 2023 VS 2030
• FIGURE 3. GLOBAL TOYS MARKET SIZE, 2018-2030 (USD MILLION)
• FIGURE 4. GLOBAL TOYS MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 5. GLOBAL TOYS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 6. GLOBAL TOYS MARKET SIZE, BY PRODUCT, 2023 VS 2030 (%)
• FIGURE 7. GLOBAL TOYS MARKET SIZE, BY PRODUCT, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 8. GLOBAL TOYS MARKET SIZE, BY AGE GROUP, 2023 VS 2030 (%)
• FIGURE 9. GLOBAL TOYS MARKET SIZE, BY AGE GROUP, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 10. GLOBAL TOYS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2023 VS 2030 (%)
• FIGURE 11. GLOBAL TOYS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 12. AMERICAS TOYS MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 13. AMERICAS TOYS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 14. UNITED STATES TOYS MARKET SIZE, BY STATE, 2023 VS 2030 (%)
• FIGURE 15. UNITED STATES TOYS MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 16. ASIA-PACIFIC TOYS MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 17. ASIA-PACIFIC TOYS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 18. EUROPE, MIDDLE EAST & AFRICA TOYS MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 19. EUROPE, MIDDLE EAST & AFRICA TOYS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 20. TOYS MARKET SHARE, BY KEY PLAYER, 2023
• FIGURE 21. TOYS MARKET, FPNV POSITIONING MATRIX, 2023

LIST OF TABLES

• TABLE 1. TOYS MARKET SEGMENTATION & COVERAGE
• TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
• TABLE 3. GLOBAL TOYS MARKET SIZE, 2018-2030 (USD MILLION)
• TABLE 4. GLOBAL TOYS MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 5. GLOBAL TOYS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 6. TOYS MARKET DYNAMICS
• TABLE 7. GLOBAL TOYS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 8. GLOBAL TOYS MARKET SIZE, BY ACTION FIGURES & ACC, BY REGION, 2018-2030 (USD MILLION)
• TABLE 9. GLOBAL TOYS MARKET SIZE, BY ARTS & CRAFTS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 10. GLOBAL TOYS MARKET SIZE, BY BUILDING SETS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 11. GLOBAL TOYS MARKET SIZE, BY DOLLS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 12. GLOBAL TOYS MARKET SIZE, BY EXPLORATIVE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 13. GLOBAL TOYS MARKET SIZE, BY GAMES/ PUZZLES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 14. GLOBAL TOYS MARKET SIZE, BY INFANT/ TODDLER/ PRESCHOOL, BY REGION, 2018-2030 (USD MILLION)
• TABLE 15. GLOBAL TOYS MARKET SIZE, BY OUTDOOR & SPORTS TOYS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 16. GLOBAL TOYS MARKET SIZE, BY PLUSH, BY REGION, 2018-2030 (USD MILLION)
• TABLE 17. GLOBAL TOYS MARKET SIZE, BY VEHICLES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 18. GLOBAL TOYS MARKET SIZE, BY YOUTH ELECTRONICS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 19. GLOBAL TOYS MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 20. GLOBAL TOYS MARKET SIZE, BY 0-8 YEARS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 21. GLOBAL TOYS MARKET SIZE, BY 15 YEARS AND ABOVE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 22. GLOBAL TOYS MARKET SIZE, BY 9-15 YEARS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 23. GLOBAL TOYS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 24. GLOBAL TOYS MARKET SIZE, BY OFFLINE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 25. GLOBAL TOYS MARKET SIZE, BY ONLINE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 26. AMERICAS TOYS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 27. AMERICAS TOYS MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 28. AMERICAS TOYS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 29. AMERICAS TOYS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 30. ARGENTINA TOYS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 31. ARGENTINA TOYS MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 32. ARGENTINA TOYS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 33. BRAZIL TOYS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 34. BRAZIL TOYS MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 35. BRAZIL TOYS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 36. CANADA TOYS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 37. CANADA TOYS MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 38. CANADA TOYS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 39. MEXICO TOYS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 40. MEXICO TOYS MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 41. MEXICO TOYS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 42. UNITED STATES TOYS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 43. UNITED STATES TOYS MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 44. UNITED STATES TOYS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 45. UNITED STATES TOYS MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
• TABLE 46. ASIA-PACIFIC TOYS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 47. ASIA-PACIFIC TOYS MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 48. ASIA-PACIFIC TOYS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 49. ASIA-PACIFIC TOYS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 50. AUSTRALIA TOYS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 51. AUSTRALIA TOYS MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 52. AUSTRALIA TOYS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 53. CHINA TOYS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 54. CHINA TOYS MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 55. CHINA TOYS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 56. INDIA TOYS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 57. INDIA TOYS MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 58. INDIA TOYS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 59. INDONESIA TOYS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 60. INDONESIA TOYS MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 61. INDONESIA TOYS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 62. JAPAN TOYS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 63. JAPAN TOYS MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 64. JAPAN TOYS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 65. MALAYSIA TOYS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 66. MALAYSIA TOYS MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 67. MALAYSIA TOYS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 68. PHILIPPINES TOYS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 69. PHILIPPINES TOYS MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 70. PHILIPPINES TOYS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 71. SINGAPORE TOYS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 72. SINGAPORE TOYS MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 73. SINGAPORE TOYS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 74. SOUTH KOREA TOYS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 75. SOUTH KOREA TOYS MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 76. SOUTH KOREA TOYS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 77. TAIWAN TOYS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 78. TAIWAN TOYS MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 79. TAIWAN TOYS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 80. THAILAND TOYS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 81. THAILAND TOYS MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 82. THAILAND TOYS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 83. VIETNAM TOYS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 84. VIETNAM TOYS MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 85. VIETNAM TOYS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 86. EUROPE, MIDDLE EAST & AFRICA TOYS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 87. EUROPE, MIDDLE EAST & AFRICA TOYS MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 88. EUROPE, MIDDLE EAST & AFRICA TOYS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 89. EUROPE, MIDDLE EAST & AFRICA TOYS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 90. DENMARK TOYS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 91. DENMARK TOYS MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 92. DENMARK TOYS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 93. EGYPT TOYS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 94. EGYPT TOYS MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 95. EGYPT TOYS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 96. FINLAND TOYS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 97. FINLAND TOYS MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 98. FINLAND TOYS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 99. FRANCE TOYS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 100. FRANCE TOYS MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 101. FRANCE TOYS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 102. GERMANY TOYS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 103. GERMANY TOYS MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 104. GERMANY TOYS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 105. ISRAEL TOYS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 106. ISRAEL TOYS MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 107. ISRAEL TOYS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 108. ITALY TOYS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 109. ITALY TOYS MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 110. ITALY TOYS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 111. NETHERLANDS TOYS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 112. NETHERLANDS TOYS MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 113. NETHERLANDS TOYS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 114. NIGERIA TOYS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 115. NIGERIA TOYS MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 116. NIGERIA TOYS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 117. NORWAY TOYS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 118. NORWAY TOYS MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 119. NORWAY TOYS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 120. POLAND TOYS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 121. POLAND TOYS MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 122. POLAND TOYS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 123. QATAR TOYS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 124. QATAR TOYS MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 125. QATAR TOYS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 126. RUSSIA TOYS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 127. RUSSIA TOYS MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 128. RUSSIA TOYS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 129. SAUDI ARABIA TOYS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 130. SAUDI ARABIA TOYS MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 131. SAUDI ARABIA TOYS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 132. SOUTH AFRICA TOYS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 133. SOUTH AFRICA TOYS MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 134. SOUTH AFRICA TOYS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 135. SPAIN TOYS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 136. SPAIN TOYS MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 137. SPAIN TOYS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 138. SWEDEN TOYS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 139. SWEDEN TOYS MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 140. SWEDEN TOYS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 141. SWITZERLAND TOYS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 142. SWITZERLAND TOYS MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 143. SWITZERLAND TOYS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 144. TURKEY TOYS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 145. TURKEY TOYS MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 146. TURKEY TOYS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 147. UNITED ARAB EMIRATES TOYS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 148. UNITED ARAB EMIRATES TOYS MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 149. UNITED ARAB EMIRATES TOYS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 150. UNITED KINGDOM TOYS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 151. UNITED KINGDOM TOYS MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 152. UNITED KINGDOM TOYS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 153. TOYS MARKET SHARE, BY KEY PLAYER, 2023
• TABLE 154. TOYS MARKET, FPNV POSITIONING MATRIX, 2023

The Toys Market was valued at USD 319.22 billion in 2023, expected to reach USD 335.66 billion in 2024, and is projected to grow at a CAGR of 5.23%, to USD 456.19 billion by 2030.

The scope of market research within the toy industry encompasses the analysis of consumer preferences, the impact of technological advancements, regulatory considerations, and competitive landscapes. Toys serve a pivotal role not only in entertainment but also in cognitive and social development among children, making market analysis essential for anticipating trends and consumer demand. The application spans design, manufacturing, marketing, and sales strategies, leveraging data to identify emerging play patterns and preferences in various demographics. The end-use scope includes segments such as educational toys, electronic and tech toys, sustainable and eco-friendly toys, and traditional categories like action figures and dolls. Key growth factors include an increasing focus on STEM (Science, Technology, Engineering, and Mathematics) education, rising disposable incomes in emerging markets, and an expanding awareness regarding sustainable products. Opportunities such as integrating augmented reality (AR) and virtual reality (VR) into toys, expanding e-commerce channels, and capitalizing on trending franchises present significant growth prospects. However, market growth is limited by challenges like intense competition, regulatory compliance related to safety standards, and the volatility of raw material prices. Additionally, the risk of digital disruption, where video games and mobile apps divert attention from traditional toys, poses a threat. Innovative research areas include developing smart toys with AI capabilities, enhancing eco-friendly materials, and exploring interactive technologies that blend physical and digital play. The nature of the toy market remains dynamic, heavily influenced by cultural trends and technological advancements, necessitating ongoing research and adaptation. Businesses must focus on rapid innovation and responsive supply chains to maintain competitive advantage. Furthermore, collaborations with educational institutions for developing educational toys can open new markets, while investing in advanced analytics can provide deeper consumer insights and foster market growth.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Toys Market

The Toys Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Rising demand to improve cognitive behavior and stimulate creativity of child
  • Growing child and adolescent population across the globe
  • Increasing number of regional players and startups in toys industry
• Market Restraints
  • Concern regarding adverse health impact of plastic toys on children
• Market Opportunities
  • Emerging innovative, tech-advanced, unique and high quality toys in the market
  • Ongoing trend of artificial intelligence (AI) integrated smart toys
• Market Challenges
  • Significant inclination towards use of digital games and educational activities

Porter's Five Forces: A Strategic Tool for Navigating the Toys Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Toys Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Toys Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Toys Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Toys Market

A detailed market share analysis in the Toys Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Toys Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Toys Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Toys Market

A strategic analysis of the Toys Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Toys Market, highlighting leading vendors and their innovative profiles. These include Aoshima Bunka Kyozai Co., Ltd., Bandai Namco Holdings Inc., Buffalo Games, LLC, Cartamundi Group, CubicFun Toys Industrial Co., Ltd., Dream International Limited, Educa Borras by Team Toys SA, Funtastic, Gibsons Games Ltd., Hasbro Inc., JAKKS Pacific, Inc, Konami Group Corporation, Koninklijke Jumbo B.V., Lansay, LeapFrog Enterprises, Inc., Lego A/S, MasterPieces Puzzle Company, Mattel Inc., MGA Entertainment Inc., Moose Enterprise Pty Ltd, Playmates Toys Limited, Ravensburger AG, Sanrio Company, Ltd., Schmidt Spiele GmbH, Simba-Dickie Group, Spin Master Corp., Tomy Company, Ltd., ToyQuest, Trefl S.A., Tru Kids, Inc., Vivid Imaginations by Goliath Group, and VTech Holdings Limited.

Market Segmentation & Coverage

This research report categorizes the Toys Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Product, market is studied across Action Figures & ACC, Arts & Crafts, Building Sets, Dolls, Explorative, Games/ Puzzles, Infant/ Toddler/ Preschool, Outdoor & Sports Toys, Plush, Vehicles, and Youth Electronics.
• Based on Age Group, market is studied across 0-8 years, 15 years and above, and 9-15 years.
• Based on Distribution Channel, market is studied across Offline and Online.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Rising demand to improve cognitive behavior and stimulate creativity of child
    • 5.1.1.2. Growing child and adolescent population across the globe
    • 5.1.1.3. Increasing number of regional players and startups in toys industry
  • 5.1.2. Restraints
    • 5.1.2.1. Concern regarding adverse health impact of plastic toys on children
  • 5.1.3. Opportunities
    • 5.1.3.1. Emerging innovative, tech-advanced, unique and high quality toys in the market
    • 5.1.3.2. Ongoing trend of artificial intelligence (AI) integrated smart toys
  • 5.1.4. Challenges
    • 5.1.4.1. Significant inclination towards use of digital games and educational activities
• 5.2. Market Segmentation Analysis
  • 5.2.1. Product: Consumer inclination towards youth electronics owing to technology fascination
  • 5.2.2. Age Group: Inclined 15 years and above age group towards technology-driven toys such as drones, advanced robotics and board games.
  • 5.2.3. Distribution Channel: Preferred online distribution channel including eCommerce platforms for price and purchase convenience factors
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Toys Market, by Product

• 6.1. Introduction
• 6.2. Action Figures & ACC
• 6.3. Arts & Crafts
• 6.4. Building Sets
• 6.5. Dolls
• 6.6. Explorative
• 6.7. Games/ Puzzles
• 6.8. Infant/ Toddler/ Preschool
• 6.9. Outdoor & Sports Toys
• 6.10. Plush
• 6.11. Vehicles
• 6.12. Youth Electronics

7. Toys Market, by Age Group

• 7.1. Introduction
• 7.2. 0-8 years
• 7.3. 15 years and above
• 7.4. 9-15 years

8. Toys Market, by Distribution Channel

• 8.1. Introduction
• 8.2. Offline
• 8.3. Online

9. Americas Toys Market

• 9.1. Introduction
• 9.2. Argentina
• 9.3. Brazil
• 9.4. Canada
• 9.5. Mexico
• 9.6. United States

10. Asia-Pacific Toys Market

• 10.1. Introduction
• 10.2. Australia
• 10.3. China
• 10.4. India
• 10.5. Indonesia
• 10.6. Japan
• 10.7. Malaysia
• 10.8. Philippines
• 10.9. Singapore
• 10.10. South Korea
• 10.11. Taiwan
• 10.12. Thailand
• 10.13. Vietnam

11. Europe, Middle East & Africa Toys Market

• 11.1. Introduction
• 11.2. Denmark
• 11.3. Egypt
• 11.4. Finland
• 11.5. France
• 11.6. Germany
• 11.7. Israel
• 11.8. Italy
• 11.9. Netherlands
• 11.10. Nigeria
• 11.11. Norway
• 11.12. Poland
• 11.13. Qatar
• 11.14. Russia
• 11.15. Saudi Arabia
• 11.16. South Africa
• 11.17. Spain
• 11.18. Sweden
• 11.19. Switzerland
• 11.20. Turkey
• 11.21. United Arab Emirates
• 11.22. United Kingdom

12. Competitive Landscape

• 12.1. Market Share Analysis, 2023
• 12.2. FPNV Positioning Matrix, 2023
• 12.3. Competitive Scenario Analysis
  • 12.3.1. Hasbro Announces Partnership with Xplored for AI-driven Tabletop Games
  • 12.3.2. Tsuburaya Welcomes Bandai As Ultraman Master Toy Licensee
  • 12.3.3. Funskool Launches Exclusive Range of Toys This Summer
• 12.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Aoshima Bunka Kyozai Co., Ltd.
• 2. Bandai Namco Holdings Inc.
• 3. Buffalo Games, LLC
• 4. Cartamundi Group
• 5. CubicFun Toys Industrial Co., Ltd.
• 6. Dream International Limited
• 7. Educa Borras by Team Toys SA
• 8. Funtastic
• 9. Gibsons Games Ltd.
• 10. Hasbro Inc.
• 11. JAKKS Pacific, Inc
• 12. Konami Group Corporation
• 13. Koninklijke Jumbo B.V.
• 14. Lansay
• 15. LeapFrog Enterprises, Inc.
• 16. Lego A/S
• 17. MasterPieces Puzzle Company
• 18. Mattel Inc.
• 19. MGA Entertainment Inc.
• 20. Moose Enterprise Pty Ltd
• 21. Playmates Toys Limited
• 22. Ravensburger AG
• 23. Sanrio Company, Ltd.
• 24. Schmidt Spiele GmbH
• 25. Simba-Dickie Group
• 26. Spin Master Corp.
• 27. Tomy Company, Ltd.
• 28. ToyQuest
• 29. Trefl S.A.
• 30. Tru Kids, Inc.
• 31. Vivid Imaginations by Goliath Group
• 32. VTech Holdings Limited