国内観光市場：タイプ別、予約モード別、ツアータイプ別、年齢層別-2025-2030年の世界予測

国内観光市場の2023年の市場規模は25億7,000万米ドルで、2024年には29億1,000万米ドルに達すると予測され、CAGR 14.45％で成長し、2030年には66億2,000万米ドルに達すると予測されています。

国内観光市場には、レジャー、ビジネス、その他の目的による自国内での個人の旅行活動が含まれます。この種の観光は、地元ビジネスの原動力となり、雇用を創出し、文化交流を促進するため、経済にとって不可欠です。国内観光の用途には、レクリエーション旅行、イベントへの参加、友人や親戚の訪問（VFR）、ビジネス関連の旅行などがあり、最終用途はホテルや宿泊施設、輸送サービス、体験型アトラクション、飲食品施設など多岐にわたる。主な成長要因としては、可処分所得の増加、交通インフラの改善、国内観光地のプロモーション強化などが挙げられます。旅行の予約や計画を行うデジタル・プラットフォームの普及や、旅行の選択に影響を与えるソーシャルメディアの役割も成長を加速させています。消費者の環境意識が高まる中、エコツーリズムや持続可能な旅行にも新たな機会があります。スマートツーリズムのインフラに投資し、デジタル旅行体験を強化することで、技術に精通した消費者を引き付け、顧客満足度を向上させることができます。しかし、この市場は、裁量支出を抑制しかねない景気後退や、健康危機、環境問題、地政学的緊張による旅行制限の可能性といった限界にも直面しています。また、地域の不均等な開発、特定地域の不十分な観光施設、季節依存などの課題も成長を阻害する可能性があります。イノベーションのためには、旅行動向を予測するためのデータ分析を強化し、パーソナライズされた体験をカスタマイズすることで、エンゲージメントと収益を促進することができます。地域社会と協力して本物の体験を創造することで、提供するサービスを差別化することができます。また、バーチャルとフィジカルの要素を統合したハイブリッド観光モデルの調査も、成長を促進する可能性があります。国内観光市場はダイナミックであり、技術統合、持続可能性、コミュニティ参画の機会が旅行体験を再定義する態勢を整えています。テクノロジーを活用し、持続可能な慣行を優先し、国内旅行者の進化する嗜好に対応するコラボレーションを促進することで、企業は成功することができます。

市場力学：急速に進化する国内観光市場の主要市場インサイトを公開

国内観光市場は、需要と供給のダイナミックな相互作用によって変貌を遂げています。このような市場力学の進化を理解することで、企業は十分な情報に基づいた投資決定、戦略的意思決定、新たなビジネスチャンスの獲得を行うことができます。これらの動向を包括的に把握することで、企業は政治的、地理的、技術的、社会的、経済的な領域にわたる様々なリスクを軽減することができるとともに、消費者行動とそれが製造コストや購買動向に与える影響をより明確に理解することができます。

• 市場促進要因
  • 経済の安定により、旅行やレジャーに費やす可処分所得が増えます。
  • 効率的でアクセスしやすい高速道路、鉄道網、地方空港などの交通手段
  • プロモーション・キャンペーン、観光事業への資金援助、政策による政府支援
• 市場抑制要因
  • 不十分なインフラと景気低迷
• 市場機会
  • バーチャルツアー、AR（拡張現実）体験、外出先での予約・決済用モバイルアプリなどの技術統合
  • 持続可能で季節感のある旅行を求める傾向の高まり
• 市場の課題
  • 国際観光産業との競合

ポーターのファイブフォース：国内観光市場をナビゲートする戦略ツール

ポーターのファイブフォースフレームワークは、市場情勢の競合情勢を理解するための重要なツールです。ポーターのファイブフォース・フレームワークは、企業の競争力を評価し、戦略的機会を探るための明確な手法を提供します。このフレームワークは、企業が市場内の勢力図を評価し、新規事業の収益性を判断するのに役立ちます。これらの洞察により、企業は自社の強みを活かし、弱みに対処し、潜在的な課題を回避することができ、より強靭な市場でのポジショニングを確保することができます。

PESTLE分析：国内観光市場における外部からの影響の把握

外部マクロ環境要因は、国内観光市場の業績ダイナミクスを形成する上で極めて重要な役割を果たします。政治的、経済的、社会的、技術的、法的、環境的要因の分析は、これらの影響をナビゲートするために必要な情報を提供します。PESTLE要因を調査することで、企業は潜在的なリスクと機会をよりよく理解することができます。この分析により、企業は規制、消費者の嗜好、経済動向の変化を予測し、先を見越した積極的な意思決定を行う準備ができます。

市場シェア分析国内観光市場における競合情勢の把握

国内観光市場の詳細な市場シェア分析により、ベンダーの業績を包括的に評価することができます。企業は、収益、顧客ベース、成長率などの主要指標を比較することで、競争上のポジショニングを明らかにすることができます。この分析により、市場の集中、断片化、統合の動向が明らかになり、ベンダーは競争が激化する中で自社の地位を高める戦略的な意思決定を行うために必要な知見を得ることができます。

FPNVポジショニング・マトリックス国内観光市場におけるベンダーのパフォーマンス評価

FPNVポジショニングマトリックスは、国内観光市場においてベンダーを評価するための重要なツールです。このマトリックスにより、ビジネス組織はベンダーのビジネス戦略と製品満足度に基づき評価することで、目標に沿った十分な情報に基づいた意思決定を行うことができます。4つの象限によりベンダーを明確かつ的確にセグメント化し、戦略目標に最適なパートナーやソリューションを特定することができます。

戦略分析と推奨国内観光市場における成功への道筋を描く

国内観光市場の戦略分析は、世界市場でのプレゼンス強化を目指す企業にとって不可欠です。主要なリソース、能力、業績指標を見直すことで、企業は成長機会を特定し、改善に取り組むことができます。このアプローチにより、競合情勢における課題を克服し、新たなビジネスチャンスを活かして長期的な成功を収めるための体制を整えることができます。

本レポートでは、主要な注目分野を網羅した市場の包括的な分析を提供しています：

1.市場の浸透度：現在の市場環境の詳細なレビュー、主要企業による広範なデータ、市場でのリーチと全体的な影響力の評価。

2.市場の開拓度：新興市場における成長機会を特定し、既存分野における拡大可能性を評価し、将来の成長に向けた戦略的ロードマップを提供します。

3.市場の多様化：最近の製品発売、未開拓の地域、業界の主要な進歩、市場を形成する戦略的投資を分析します。

4.競合の評価と情報：競合情勢を徹底的に分析し、市場シェア、事業戦略、製品ポートフォリオ、認証、規制当局の承認、特許動向、主要企業の技術進歩などを検証します。

5.製品開発およびイノベーション：将来の市場成長を促進すると期待される最先端技術、研究開発活動、製品イノベーションをハイライトしています。

また、利害関係者が十分な情報を得た上で意思決定できるよう、重要な質問にも答えています：

1.現在の市場規模と今後の成長予測は？

2.最高の投資機会を提供する製品、セグメント、地域はどこか？

3.市場を形成する主な技術動向と規制の影響とは？

4.主要ベンダーの市場シェアと競合ポジションは？

5.ベンダーの市場参入・撤退戦略の原動力となる収益源と戦略的機会は何か？

目次

第1章 序文

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場の概要

第5章 市場洞察

• 市場力学
  • 促進要因
    • 経済の安定により、旅行やレジャー活動に使える可処分所得が増える
    • 交通手段としての効率的でアクセスしやすい高速道路、鉄道網、地方空港
    • プロモーションキャンペーン、観光プロジェクトへの資金提供、政策を通じた政府の支援
  • 抑制要因
    • 不十分なインフラと経済の低迷
  • 機会
    • バーチャルツアー、拡張現実体験、外出先での予約と支払いのためのモバイルアプリにわたるテクノロジーの統合
    • 持続可能な季節旅行への傾向の高まり
  • 課題
    • 国際観光との競合
• 市場セグメンテーション分析
  • タイプ：旅行者の間で地元の目的地を探索する傾向が高まり、地方への旅行が増加
  • 予約モード：時間が短く、価格比較が簡単なため、OTAプラットフォーム予約が急増
• ポーターのファイブフォース分析
• PESTEL分析
  • 政治的
  • 経済
  • 社交
  • 技術的
  • 法律上
  • 環境

第6章 国内観光市場：タイプ別

• 州間旅行
• 地元または地方の旅行

第7章 国内観光市場予約モード別

• 直接予約
• OTAプラットフォーム

第8章 国内観光市場ツアータイプ別

• アドベンチャーツアー
• 会議/ミーティング
• 休日旅行
• ツアーの企画
• 週末の旅行

第9章 国内観光市場：年齢層別

• 30～41歳
• 42～49歳
• 50歳以上
• 30歳未満

第10章 南北アメリカの国内観光市場

• アルゼンチン
• ブラジル
• カナダ
• メキシコ
• 米国

第11章 アジア太平洋地域の国内観光市場

• オーストラリア
• 中国
• インド
• インドネシア
• 日本
• マレーシア
• フィリピン
• シンガポール
• 韓国
• 台湾
• タイ
• ベトナム

第12章 欧州・中東・アフリカの国内観光市場

• デンマーク
• エジプト
• フィンランド
• フランス
• ドイツ
• イスラエル
• イタリア
• オランダ
• ナイジェリア
• ノルウェー
• ポーランド
• カタール
• ロシア
• サウジアラビア
• 南アフリカ
• スペイン
• スウェーデン
• スイス
• トルコ
• アラブ首長国連邦
• 英国

第13章 競合情勢

• 市場シェア分析2023
• FPNVポジショニングマトリックス, 2023
• 競合シナリオ分析
  • IRCTCラーマーヤナ巡礼観光列車の運行開始国内巡礼観光を促進する戦略的取り組み
  • 再生型観光の先駆者、ゴアの持続可能な成長に向けた革新的戦略
  • MakeMyTripと観光省が戦略的に協力し、600以上のインドの未発見の観光地を宣伝
• 戦略分析と提言

企業一覧

• Abercrombie & Kent Group of Companies S.A.
• Airbnb Inc.
• Booking Holdings, Inc.
• China CYTS Tours Holding
• China Travel
• Despegar.com, Corporation
• eDreams International Network, S.L.
• Expedia, Inc.
• GoZayaan Ltd.
• Hostelworld Group
• HURB CO, SA
• MakeMyTrip Limited
• OYO Group
• Tourwriter Limited
• Trafalgar Tours West, Inc.
• TripAdvisor LLC
• trivago N.V
• Via.com
• Yatra Online Private Limited

LIST OF FIGURES

• FIGURE 1. DOMESTIC TOURISM MARKET RESEARCH PROCESS
• FIGURE 2. DOMESTIC TOURISM MARKET SIZE, 2023 VS 2030
• FIGURE 3. GLOBAL DOMESTIC TOURISM MARKET SIZE, 2018-2030 (USD MILLION)
• FIGURE 4. GLOBAL DOMESTIC TOURISM MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 5. GLOBAL DOMESTIC TOURISM MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 6. GLOBAL DOMESTIC TOURISM MARKET SIZE, BY TYPE, 2023 VS 2030 (%)
• FIGURE 7. GLOBAL DOMESTIC TOURISM MARKET SIZE, BY TYPE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 8. GLOBAL DOMESTIC TOURISM MARKET SIZE, BY BOOKING MODE, 2023 VS 2030 (%)
• FIGURE 9. GLOBAL DOMESTIC TOURISM MARKET SIZE, BY BOOKING MODE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 10. GLOBAL DOMESTIC TOURISM MARKET SIZE, BY TOUR TYPE, 2023 VS 2030 (%)
• FIGURE 11. GLOBAL DOMESTIC TOURISM MARKET SIZE, BY TOUR TYPE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 12. GLOBAL DOMESTIC TOURISM MARKET SIZE, BY AGE GROUP, 2023 VS 2030 (%)
• FIGURE 13. GLOBAL DOMESTIC TOURISM MARKET SIZE, BY AGE GROUP, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 14. AMERICAS DOMESTIC TOURISM MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 15. AMERICAS DOMESTIC TOURISM MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 16. UNITED STATES DOMESTIC TOURISM MARKET SIZE, BY STATE, 2023 VS 2030 (%)
• FIGURE 17. UNITED STATES DOMESTIC TOURISM MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 18. ASIA-PACIFIC DOMESTIC TOURISM MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 19. ASIA-PACIFIC DOMESTIC TOURISM MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 20. EUROPE, MIDDLE EAST & AFRICA DOMESTIC TOURISM MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 21. EUROPE, MIDDLE EAST & AFRICA DOMESTIC TOURISM MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 22. DOMESTIC TOURISM MARKET SHARE, BY KEY PLAYER, 2023
• FIGURE 23. DOMESTIC TOURISM MARKET, FPNV POSITIONING MATRIX, 2023

LIST OF TABLES

• TABLE 1. DOMESTIC TOURISM MARKET SEGMENTATION & COVERAGE
• TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
• TABLE 3. GLOBAL DOMESTIC TOURISM MARKET SIZE, 2018-2030 (USD MILLION)
• TABLE 4. GLOBAL DOMESTIC TOURISM MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 5. GLOBAL DOMESTIC TOURISM MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 6. DOMESTIC TOURISM MARKET DYNAMICS
• TABLE 7. GLOBAL DOMESTIC TOURISM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 8. GLOBAL DOMESTIC TOURISM MARKET SIZE, BY INTERSTATE TRAVEL, BY REGION, 2018-2030 (USD MILLION)
• TABLE 9. GLOBAL DOMESTIC TOURISM MARKET SIZE, BY LOCAL OR REGIONAL TRAVEL, BY REGION, 2018-2030 (USD MILLION)
• TABLE 10. GLOBAL DOMESTIC TOURISM MARKET SIZE, BY BOOKING MODE, 2018-2030 (USD MILLION)
• TABLE 11. GLOBAL DOMESTIC TOURISM MARKET SIZE, BY DIRECT BOOKING, BY REGION, 2018-2030 (USD MILLION)
• TABLE 12. GLOBAL DOMESTIC TOURISM MARKET SIZE, BY OTA PLATFORM, BY REGION, 2018-2030 (USD MILLION)
• TABLE 13. GLOBAL DOMESTIC TOURISM MARKET SIZE, BY TOUR TYPE, 2018-2030 (USD MILLION)
• TABLE 14. GLOBAL DOMESTIC TOURISM MARKET SIZE, BY ADVENTURES TOURS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 15. GLOBAL DOMESTIC TOURISM MARKET SIZE, BY CONFERENCES/MEETINGS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 16. GLOBAL DOMESTIC TOURISM MARKET SIZE, BY HOLIDAYS TRIP, BY REGION, 2018-2030 (USD MILLION)
• TABLE 17. GLOBAL DOMESTIC TOURISM MARKET SIZE, BY ORGANIZED TOURS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 18. GLOBAL DOMESTIC TOURISM MARKET SIZE, BY WEEKEND GETAWAYS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 19. GLOBAL DOMESTIC TOURISM MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 20. GLOBAL DOMESTIC TOURISM MARKET SIZE, BY 30-41 YEARS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 21. GLOBAL DOMESTIC TOURISM MARKET SIZE, BY 42-49 YEARS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 22. GLOBAL DOMESTIC TOURISM MARKET SIZE, BY 50 YEARS & ABOVE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 23. GLOBAL DOMESTIC TOURISM MARKET SIZE, BY BELOW 30 YEARS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 24. AMERICAS DOMESTIC TOURISM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 25. AMERICAS DOMESTIC TOURISM MARKET SIZE, BY BOOKING MODE, 2018-2030 (USD MILLION)
• TABLE 26. AMERICAS DOMESTIC TOURISM MARKET SIZE, BY TOUR TYPE, 2018-2030 (USD MILLION)
• TABLE 27. AMERICAS DOMESTIC TOURISM MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 28. AMERICAS DOMESTIC TOURISM MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 29. ARGENTINA DOMESTIC TOURISM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 30. ARGENTINA DOMESTIC TOURISM MARKET SIZE, BY BOOKING MODE, 2018-2030 (USD MILLION)
• TABLE 31. ARGENTINA DOMESTIC TOURISM MARKET SIZE, BY TOUR TYPE, 2018-2030 (USD MILLION)
• TABLE 32. ARGENTINA DOMESTIC TOURISM MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 33. BRAZIL DOMESTIC TOURISM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 34. BRAZIL DOMESTIC TOURISM MARKET SIZE, BY BOOKING MODE, 2018-2030 (USD MILLION)
• TABLE 35. BRAZIL DOMESTIC TOURISM MARKET SIZE, BY TOUR TYPE, 2018-2030 (USD MILLION)
• TABLE 36. BRAZIL DOMESTIC TOURISM MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 37. CANADA DOMESTIC TOURISM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 38. CANADA DOMESTIC TOURISM MARKET SIZE, BY BOOKING MODE, 2018-2030 (USD MILLION)
• TABLE 39. CANADA DOMESTIC TOURISM MARKET SIZE, BY TOUR TYPE, 2018-2030 (USD MILLION)
• TABLE 40. CANADA DOMESTIC TOURISM MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 41. MEXICO DOMESTIC TOURISM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 42. MEXICO DOMESTIC TOURISM MARKET SIZE, BY BOOKING MODE, 2018-2030 (USD MILLION)
• TABLE 43. MEXICO DOMESTIC TOURISM MARKET SIZE, BY TOUR TYPE, 2018-2030 (USD MILLION)
• TABLE 44. MEXICO DOMESTIC TOURISM MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 45. UNITED STATES DOMESTIC TOURISM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 46. UNITED STATES DOMESTIC TOURISM MARKET SIZE, BY BOOKING MODE, 2018-2030 (USD MILLION)
• TABLE 47. UNITED STATES DOMESTIC TOURISM MARKET SIZE, BY TOUR TYPE, 2018-2030 (USD MILLION)
• TABLE 48. UNITED STATES DOMESTIC TOURISM MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 49. UNITED STATES DOMESTIC TOURISM MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
• TABLE 50. ASIA-PACIFIC DOMESTIC TOURISM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 51. ASIA-PACIFIC DOMESTIC TOURISM MARKET SIZE, BY BOOKING MODE, 2018-2030 (USD MILLION)
• TABLE 52. ASIA-PACIFIC DOMESTIC TOURISM MARKET SIZE, BY TOUR TYPE, 2018-2030 (USD MILLION)
• TABLE 53. ASIA-PACIFIC DOMESTIC TOURISM MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 54. ASIA-PACIFIC DOMESTIC TOURISM MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 55. AUSTRALIA DOMESTIC TOURISM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 56. AUSTRALIA DOMESTIC TOURISM MARKET SIZE, BY BOOKING MODE, 2018-2030 (USD MILLION)
• TABLE 57. AUSTRALIA DOMESTIC TOURISM MARKET SIZE, BY TOUR TYPE, 2018-2030 (USD MILLION)
• TABLE 58. AUSTRALIA DOMESTIC TOURISM MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 59. CHINA DOMESTIC TOURISM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 60. CHINA DOMESTIC TOURISM MARKET SIZE, BY BOOKING MODE, 2018-2030 (USD MILLION)
• TABLE 61. CHINA DOMESTIC TOURISM MARKET SIZE, BY TOUR TYPE, 2018-2030 (USD MILLION)
• TABLE 62. CHINA DOMESTIC TOURISM MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 63. INDIA DOMESTIC TOURISM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 64. INDIA DOMESTIC TOURISM MARKET SIZE, BY BOOKING MODE, 2018-2030 (USD MILLION)
• TABLE 65. INDIA DOMESTIC TOURISM MARKET SIZE, BY TOUR TYPE, 2018-2030 (USD MILLION)
• TABLE 66. INDIA DOMESTIC TOURISM MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 67. INDONESIA DOMESTIC TOURISM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 68. INDONESIA DOMESTIC TOURISM MARKET SIZE, BY BOOKING MODE, 2018-2030 (USD MILLION)
• TABLE 69. INDONESIA DOMESTIC TOURISM MARKET SIZE, BY TOUR TYPE, 2018-2030 (USD MILLION)
• TABLE 70. INDONESIA DOMESTIC TOURISM MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 71. JAPAN DOMESTIC TOURISM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 72. JAPAN DOMESTIC TOURISM MARKET SIZE, BY BOOKING MODE, 2018-2030 (USD MILLION)
• TABLE 73. JAPAN DOMESTIC TOURISM MARKET SIZE, BY TOUR TYPE, 2018-2030 (USD MILLION)
• TABLE 74. JAPAN DOMESTIC TOURISM MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 75. MALAYSIA DOMESTIC TOURISM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 76. MALAYSIA DOMESTIC TOURISM MARKET SIZE, BY BOOKING MODE, 2018-2030 (USD MILLION)
• TABLE 77. MALAYSIA DOMESTIC TOURISM MARKET SIZE, BY TOUR TYPE, 2018-2030 (USD MILLION)
• TABLE 78. MALAYSIA DOMESTIC TOURISM MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 79. PHILIPPINES DOMESTIC TOURISM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 80. PHILIPPINES DOMESTIC TOURISM MARKET SIZE, BY BOOKING MODE, 2018-2030 (USD MILLION)
• TABLE 81. PHILIPPINES DOMESTIC TOURISM MARKET SIZE, BY TOUR TYPE, 2018-2030 (USD MILLION)
• TABLE 82. PHILIPPINES DOMESTIC TOURISM MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 83. SINGAPORE DOMESTIC TOURISM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 84. SINGAPORE DOMESTIC TOURISM MARKET SIZE, BY BOOKING MODE, 2018-2030 (USD MILLION)
• TABLE 85. SINGAPORE DOMESTIC TOURISM MARKET SIZE, BY TOUR TYPE, 2018-2030 (USD MILLION)
• TABLE 86. SINGAPORE DOMESTIC TOURISM MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 87. SOUTH KOREA DOMESTIC TOURISM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 88. SOUTH KOREA DOMESTIC TOURISM MARKET SIZE, BY BOOKING MODE, 2018-2030 (USD MILLION)
• TABLE 89. SOUTH KOREA DOMESTIC TOURISM MARKET SIZE, BY TOUR TYPE, 2018-2030 (USD MILLION)
• TABLE 90. SOUTH KOREA DOMESTIC TOURISM MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 91. TAIWAN DOMESTIC TOURISM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 92. TAIWAN DOMESTIC TOURISM MARKET SIZE, BY BOOKING MODE, 2018-2030 (USD MILLION)
• TABLE 93. TAIWAN DOMESTIC TOURISM MARKET SIZE, BY TOUR TYPE, 2018-2030 (USD MILLION)
• TABLE 94. TAIWAN DOMESTIC TOURISM MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 95. THAILAND DOMESTIC TOURISM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 96. THAILAND DOMESTIC TOURISM MARKET SIZE, BY BOOKING MODE, 2018-2030 (USD MILLION)
• TABLE 97. THAILAND DOMESTIC TOURISM MARKET SIZE, BY TOUR TYPE, 2018-2030 (USD MILLION)
• TABLE 98. THAILAND DOMESTIC TOURISM MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 99. VIETNAM DOMESTIC TOURISM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 100. VIETNAM DOMESTIC TOURISM MARKET SIZE, BY BOOKING MODE, 2018-2030 (USD MILLION)
• TABLE 101. VIETNAM DOMESTIC TOURISM MARKET SIZE, BY TOUR TYPE, 2018-2030 (USD MILLION)
• TABLE 102. VIETNAM DOMESTIC TOURISM MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 103. EUROPE, MIDDLE EAST & AFRICA DOMESTIC TOURISM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 104. EUROPE, MIDDLE EAST & AFRICA DOMESTIC TOURISM MARKET SIZE, BY BOOKING MODE, 2018-2030 (USD MILLION)
• TABLE 105. EUROPE, MIDDLE EAST & AFRICA DOMESTIC TOURISM MARKET SIZE, BY TOUR TYPE, 2018-2030 (USD MILLION)
• TABLE 106. EUROPE, MIDDLE EAST & AFRICA DOMESTIC TOURISM MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 107. EUROPE, MIDDLE EAST & AFRICA DOMESTIC TOURISM MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 108. DENMARK DOMESTIC TOURISM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 109. DENMARK DOMESTIC TOURISM MARKET SIZE, BY BOOKING MODE, 2018-2030 (USD MILLION)
• TABLE 110. DENMARK DOMESTIC TOURISM MARKET SIZE, BY TOUR TYPE, 2018-2030 (USD MILLION)
• TABLE 111. DENMARK DOMESTIC TOURISM MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 112. EGYPT DOMESTIC TOURISM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 113. EGYPT DOMESTIC TOURISM MARKET SIZE, BY BOOKING MODE, 2018-2030 (USD MILLION)
• TABLE 114. EGYPT DOMESTIC TOURISM MARKET SIZE, BY TOUR TYPE, 2018-2030 (USD MILLION)
• TABLE 115. EGYPT DOMESTIC TOURISM MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 116. FINLAND DOMESTIC TOURISM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 117. FINLAND DOMESTIC TOURISM MARKET SIZE, BY BOOKING MODE, 2018-2030 (USD MILLION)
• TABLE 118. FINLAND DOMESTIC TOURISM MARKET SIZE, BY TOUR TYPE, 2018-2030 (USD MILLION)
• TABLE 119. FINLAND DOMESTIC TOURISM MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 120. FRANCE DOMESTIC TOURISM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 121. FRANCE DOMESTIC TOURISM MARKET SIZE, BY BOOKING MODE, 2018-2030 (USD MILLION)
• TABLE 122. FRANCE DOMESTIC TOURISM MARKET SIZE, BY TOUR TYPE, 2018-2030 (USD MILLION)
• TABLE 123. FRANCE DOMESTIC TOURISM MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 124. GERMANY DOMESTIC TOURISM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 125. GERMANY DOMESTIC TOURISM MARKET SIZE, BY BOOKING MODE, 2018-2030 (USD MILLION)
• TABLE 126. GERMANY DOMESTIC TOURISM MARKET SIZE, BY TOUR TYPE, 2018-2030 (USD MILLION)
• TABLE 127. GERMANY DOMESTIC TOURISM MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 128. ISRAEL DOMESTIC TOURISM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 129. ISRAEL DOMESTIC TOURISM MARKET SIZE, BY BOOKING MODE, 2018-2030 (USD MILLION)
• TABLE 130. ISRAEL DOMESTIC TOURISM MARKET SIZE, BY TOUR TYPE, 2018-2030 (USD MILLION)
• TABLE 131. ISRAEL DOMESTIC TOURISM MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 132. ITALY DOMESTIC TOURISM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 133. ITALY DOMESTIC TOURISM MARKET SIZE, BY BOOKING MODE, 2018-2030 (USD MILLION)
• TABLE 134. ITALY DOMESTIC TOURISM MARKET SIZE, BY TOUR TYPE, 2018-2030 (USD MILLION)
• TABLE 135. ITALY DOMESTIC TOURISM MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 136. NETHERLANDS DOMESTIC TOURISM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 137. NETHERLANDS DOMESTIC TOURISM MARKET SIZE, BY BOOKING MODE, 2018-2030 (USD MILLION)
• TABLE 138. NETHERLANDS DOMESTIC TOURISM MARKET SIZE, BY TOUR TYPE, 2018-2030 (USD MILLION)
• TABLE 139. NETHERLANDS DOMESTIC TOURISM MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 140. NIGERIA DOMESTIC TOURISM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 141. NIGERIA DOMESTIC TOURISM MARKET SIZE, BY BOOKING MODE, 2018-2030 (USD MILLION)
• TABLE 142. NIGERIA DOMESTIC TOURISM MARKET SIZE, BY TOUR TYPE, 2018-2030 (USD MILLION)
• TABLE 143. NIGERIA DOMESTIC TOURISM MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 144. NORWAY DOMESTIC TOURISM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 145. NORWAY DOMESTIC TOURISM MARKET SIZE, BY BOOKING MODE, 2018-2030 (USD MILLION)
• TABLE 146. NORWAY DOMESTIC TOURISM MARKET SIZE, BY TOUR TYPE, 2018-2030 (USD MILLION)
• TABLE 147. NORWAY DOMESTIC TOURISM MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 148. POLAND DOMESTIC TOURISM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 149. POLAND DOMESTIC TOURISM MARKET SIZE, BY BOOKING MODE, 2018-2030 (USD MILLION)
• TABLE 150. POLAND DOMESTIC TOURISM MARKET SIZE, BY TOUR TYPE, 2018-2030 (USD MILLION)
• TABLE 151. POLAND DOMESTIC TOURISM MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 152. QATAR DOMESTIC TOURISM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 153. QATAR DOMESTIC TOURISM MARKET SIZE, BY BOOKING MODE, 2018-2030 (USD MILLION)
• TABLE 154. QATAR DOMESTIC TOURISM MARKET SIZE, BY TOUR TYPE, 2018-2030 (USD MILLION)
• TABLE 155. QATAR DOMESTIC TOURISM MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 156. RUSSIA DOMESTIC TOURISM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 157. RUSSIA DOMESTIC TOURISM MARKET SIZE, BY BOOKING MODE, 2018-2030 (USD MILLION)
• TABLE 158. RUSSIA DOMESTIC TOURISM MARKET SIZE, BY TOUR TYPE, 2018-2030 (USD MILLION)
• TABLE 159. RUSSIA DOMESTIC TOURISM MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 160. SAUDI ARABIA DOMESTIC TOURISM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 161. SAUDI ARABIA DOMESTIC TOURISM MARKET SIZE, BY BOOKING MODE, 2018-2030 (USD MILLION)
• TABLE 162. SAUDI ARABIA DOMESTIC TOURISM MARKET SIZE, BY TOUR TYPE, 2018-2030 (USD MILLION)
• TABLE 163. SAUDI ARABIA DOMESTIC TOURISM MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 164. SOUTH AFRICA DOMESTIC TOURISM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 165. SOUTH AFRICA DOMESTIC TOURISM MARKET SIZE, BY BOOKING MODE, 2018-2030 (USD MILLION)
• TABLE 166. SOUTH AFRICA DOMESTIC TOURISM MARKET SIZE, BY TOUR TYPE, 2018-2030 (USD MILLION)
• TABLE 167. SOUTH AFRICA DOMESTIC TOURISM MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 168. SPAIN DOMESTIC TOURISM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 169. SPAIN DOMESTIC TOURISM MARKET SIZE, BY BOOKING MODE, 2018-2030 (USD MILLION)
• TABLE 170. SPAIN DOMESTIC TOURISM MARKET SIZE, BY TOUR TYPE, 2018-2030 (USD MILLION)
• TABLE 171. SPAIN DOMESTIC TOURISM MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 172. SWEDEN DOMESTIC TOURISM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 173. SWEDEN DOMESTIC TOURISM MARKET SIZE, BY BOOKING MODE, 2018-2030 (USD MILLION)
• TABLE 174. SWEDEN DOMESTIC TOURISM MARKET SIZE, BY TOUR TYPE, 2018-2030 (USD MILLION)
• TABLE 175. SWEDEN DOMESTIC TOURISM MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 176. SWITZERLAND DOMESTIC TOURISM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 177. SWITZERLAND DOMESTIC TOURISM MARKET SIZE, BY BOOKING MODE, 2018-2030 (USD MILLION)
• TABLE 178. SWITZERLAND DOMESTIC TOURISM MARKET SIZE, BY TOUR TYPE, 2018-2030 (USD MILLION)
• TABLE 179. SWITZERLAND DOMESTIC TOURISM MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 180. TURKEY DOMESTIC TOURISM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 181. TURKEY DOMESTIC TOURISM MARKET SIZE, BY BOOKING MODE, 2018-2030 (USD MILLION)
• TABLE 182. TURKEY DOMESTIC TOURISM MARKET SIZE, BY TOUR TYPE, 2018-2030 (USD MILLION)
• TABLE 183. TURKEY DOMESTIC TOURISM MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 184. UNITED ARAB EMIRATES DOMESTIC TOURISM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 185. UNITED ARAB EMIRATES DOMESTIC TOURISM MARKET SIZE, BY BOOKING MODE, 2018-2030 (USD MILLION)
• TABLE 186. UNITED ARAB EMIRATES DOMESTIC TOURISM MARKET SIZE, BY TOUR TYPE, 2018-2030 (USD MILLION)
• TABLE 187. UNITED ARAB EMIRATES DOMESTIC TOURISM MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 188. UNITED KINGDOM DOMESTIC TOURISM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 189. UNITED KINGDOM DOMESTIC TOURISM MARKET SIZE, BY BOOKING MODE, 2018-2030 (USD MILLION)
• TABLE 190. UNITED KINGDOM DOMESTIC TOURISM MARKET SIZE, BY TOUR TYPE, 2018-2030 (USD MILLION)
• TABLE 191. UNITED KINGDOM DOMESTIC TOURISM MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 192. DOMESTIC TOURISM MARKET SHARE, BY KEY PLAYER, 2023
• TABLE 193. DOMESTIC TOURISM MARKET, FPNV POSITIONING MATRIX, 2023

The Domestic Tourism Market was valued at USD 2.57 billion in 2023, expected to reach USD 2.91 billion in 2024, and is projected to grow at a CAGR of 14.45%, to USD 6.62 billion by 2030.

The domestic tourism market encompasses the travel activities of individuals within their home country for leisure, business, or other purposes. This type of tourism is vital to the economy, as it drives local business, creates jobs, and promotes cultural exchange. Applications of domestic tourism include recreational travel, attending events, visiting friends and relatives (VFR), and business-related travel, with end-use sectors spanning hotels and accommodations, transport services, experiential attractions, and food and beverage establishments. Key growth influencers include rising disposable incomes, improved transportation infrastructure, and increased promotion of national tourist destinations. The proliferation of digital platforms for booking and planning travel, as well as social media's role in influencing travel choices, also accelerates growth. An emerging opportunity lies in eco-tourism and sustainable travel, as consumers become more environmentally conscious. Investing in smart tourism infrastructure and enhancing the digital travel experience can attract a tech-savvy audience and improve customer satisfaction. However, the market also faces limitations such as economic downturns, which can curb discretionary spending, and potential travel restrictions due to health crises, environmental concerns, or geopolitical tensions. Challenges like uneven regional development, inadequate tourist facilities in certain areas, and seasonal dependency can also impede growth. For innovation, enhancing data analytics to predict travel trends and tailoring personalized experiences can drive engagement and revenue. Collaborating with local communities to create authentic experiences can differentiate offerings. Research into hybrid tourism models that integrate virtual and physical elements can also foster growth. The domestic tourism market is dynamic, with opportunities for tech integration, sustainability, and community engagement poised to redefine travel experiences. Businesses can thrive by leveraging technology, prioritizing sustainable practices, and fostering collaborations to meet the evolving preferences of domestic tourists.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Domestic Tourism Market

The Domestic Tourism Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Economic stability favoring more disposable income to spend on travel and leisure activities
  • Efficient and accessible well-connected highways, rail networks, and regional airports as a mode of transportation
  • Governmental support through promotional campaigns, funding for tourism projects, and policies
• Market Restraints
  • Inadequate infrastructure and economic downturns
• Market Opportunities
  • Technology integration across virtual tours, augmented reality experiences, and mobile apps for on-the-go booking and payments
  • Growing trend towards sustainable and seasonal travels
• Market Challenges
  • Competition from international tourism

Porter's Five Forces: A Strategic Tool for Navigating the Domestic Tourism Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Domestic Tourism Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Domestic Tourism Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Domestic Tourism Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Domestic Tourism Market

A detailed market share analysis in the Domestic Tourism Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Domestic Tourism Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Domestic Tourism Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Domestic Tourism Market

A strategic analysis of the Domestic Tourism Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Domestic Tourism Market, highlighting leading vendors and their innovative profiles. These include Abercrombie & Kent Group of Companies S.A., Airbnb Inc., Booking Holdings, Inc., China CYTS Tours Holding, China Travel, Despegar.com, Corporation, eDreams International Network, S.L., Expedia, Inc., GoZayaan Ltd., Hostelworld Group, HURB CO, SA, MakeMyTrip Limited, OYO Group, Tourwriter Limited, Trafalgar Tours West, Inc., TripAdvisor LLC, trivago N.V, Via.com, and Yatra Online Private Limited.

Market Segmentation & Coverage

This research report categorizes the Domestic Tourism Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Type, market is studied across Interstate Travel and Local or Regional Travel.
• Based on Booking Mode, market is studied across Direct Booking and OTA Platform.
• Based on Tour Type, market is studied across Adventures Tours, Conferences/Meetings, Holidays Trip, Organized Tours, and Weekend Getaways.
• Based on Age Group, market is studied across 30-41 Years, 42-49 Years, 50 Years & Above, and Below 30 years.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Economic stability favoring more disposable income to spend on travel and leisure activities
    • 5.1.1.2. Efficient and accessible well-connected highways, rail networks, and regional airports as a mode of transportation
    • 5.1.1.3. Governmental support through promotional campaigns, funding for tourism projects, and policies
  • 5.1.2. Restraints
    • 5.1.2.1. Inadequate infrastructure and economic downturns
  • 5.1.3. Opportunities
    • 5.1.3.1. Technology integration across virtual tours, augmented reality experiences, and mobile apps for on-the-go booking and payments
    • 5.1.3.2. Growing trend towards sustainable and seasonal travels
  • 5.1.4. Challenges
    • 5.1.4.1. Competition from international tourism
• 5.2. Market Segmentation Analysis
  • 5.2.1. Type: Growing preference among travelers to explore local destinations, increasing regional travel
  • 5.2.2. Booking Mode: Proliferation of OTA platform booking due to less time and easy price comparisons
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Domestic Tourism Market, by Type

• 6.1. Introduction
• 6.2. Interstate Travel
• 6.3. Local or Regional Travel

7. Domestic Tourism Market, by Booking Mode

• 7.1. Introduction
• 7.2. Direct Booking
• 7.3. OTA Platform

8. Domestic Tourism Market, by Tour Type

• 8.1. Introduction
• 8.2. Adventures Tours
• 8.3. Conferences/Meetings
• 8.4. Holidays Trip
• 8.5. Organized Tours
• 8.6. Weekend Getaways

9. Domestic Tourism Market, by Age Group

• 9.1. Introduction
• 9.2. 30-41 Years
• 9.3. 42-49 Years
• 9.4. 50 Years & Above
• 9.5. Below 30 years

10. Americas Domestic Tourism Market

• 10.1. Introduction
• 10.2. Argentina
• 10.3. Brazil
• 10.4. Canada
• 10.5. Mexico
• 10.6. United States

11. Asia-Pacific Domestic Tourism Market

• 11.1. Introduction
• 11.2. Australia
• 11.3. China
• 11.4. India
• 11.5. Indonesia
• 11.6. Japan
• 11.7. Malaysia
• 11.8. Philippines
• 11.9. Singapore
• 11.10. South Korea
• 11.11. Taiwan
• 11.12. Thailand
• 11.13. Vietnam

12. Europe, Middle East & Africa Domestic Tourism Market

• 12.1. Introduction
• 12.2. Denmark
• 12.3. Egypt
• 12.4. Finland
• 12.5. France
• 12.6. Germany
• 12.7. Israel
• 12.8. Italy
• 12.9. Netherlands
• 12.10. Nigeria
• 12.11. Norway
• 12.12. Poland
• 12.13. Qatar
• 12.14. Russia
• 12.15. Saudi Arabia
• 12.16. South Africa
• 12.17. Spain
• 12.18. Sweden
• 12.19. Switzerland
• 12.20. Turkey
• 12.21. United Arab Emirates
• 12.22. United Kingdom

13. Competitive Landscape

• 13.1. Market Share Analysis, 2023
• 13.2. FPNV Positioning Matrix, 2023
• 13.3. Competitive Scenario Analysis
  • 13.3.1. Launch of IRCTC Ramayana Circuit Tourist Train A Strategic Initiative to Enhance Domestic Pilgrimage Tourism
  • 13.3.2. Pioneering Regenerative Tourism Goa's Innovative Strategy for Sustainable Growth
  • 13.3.3. Strategic Collaboration between MakeMyTrip and the Ministry of Tourism to Promote Over 600 Undiscovered Indian Destinations
• 13.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Abercrombie & Kent Group of Companies S.A.
• 2. Airbnb Inc.
• 3. Booking Holdings, Inc.
• 4. China CYTS Tours Holding
• 5. China Travel
• 6. Despegar.com, Corporation
• 7. eDreams International Network, S.L.
• 8. Expedia, Inc.
• 9. GoZayaan Ltd.
• 10. Hostelworld Group
• 11. HURB CO, SA
• 12. MakeMyTrip Limited
• 13. OYO Group
• 14. Tourwriter Limited
• 15. Trafalgar Tours West, Inc.
• 16. TripAdvisor LLC
• 17. trivago N.V
• 18. Via.com
• 19. Yatra Online Private Limited