ゲーム内広告市場：タイプ別、カテゴリー別、フォーマット別、プラットフォーム別、支払いモデル別、広告プラットフォーム別- 世界予測2025-2030年

ゲーム内広告市場は、2023年に81億3,000万米ドルと評価され、2024年には93億5,000万米ドルに達すると予測され、CAGR 11.55％で成長し、2030年には174億7,000万米ドルに達すると予測されています。

ゲーム内広告とは、ビデオゲーム内にプロモーション用のコンテンツを統合し、収益を上げながらゲーム体験を向上させることを指します。この種の広告には、デジタル看板、製品プレースメント、ブランド化されたバーチャルグッズなど、さまざまな形態があります。ゲーム内広告の必要性は、ゲーム開発者がゲーマーに非侵襲的な広告体験を提供しながら、製品を収益化する必要性に由来します。モバイル、PC、コンソールのゲームプラットフォームに広く適用され、アドベンチャー、アクション、スポーツ、シミュレーションゲームなどのセグメントにサービスを提供しています。最終用途の範囲には、主にミレニアル世代やZ世代をターゲットとする広告主が含まれ、彼らはこうしたインタラクティブ環境でかなりの時間を過ごしています。市場成長は、ゲーム人気の高まり、テクノロジーの進歩、ユーザー・エンゲージメントの高まりの影響を受けています。プログラマティック・バイイングやリアルタイム・アナリティクスといった広告テクノロジーの革新は、広告主がROIを高めるためにコンテンツをより効果的に調整することを可能にし、大きな潜在的機会をもたらしています。これらを活用するために、企業は、ゲームプレイを中断するのではなく、ゲームプレイを補完する、より統合されたネイティブな広告体験の開発に投資すべきです。しかし、広告ブロック技術や、過度に押し付けがましい広告に対するゲーマーの反発など、ユーザーエクスペリエンスに悪影響を与えかねない限界も残されています。また、ゲームプラットフォームの多様性や、広告効果を正確に測定するための強固なアナリティクスの必要性といった課題も生じています。イノベーションの鍵となる領域には、AR（拡張現実）やVR（仮想現実）のゲーム環境があり、没入感のある広告体験をゲームプレイとシームレスに融合させることができます。さらに、リアルタイム分析とAIを活用したパーソナライゼーションは、正確な消費者セグメントをターゲティングするための未開拓の可能性を提供します。ゲーム内広告の市場は進化を続けており、よりダイナミックでユーザー中心の広告出稿の動向を示しています。成長を成功に導くためには、利害関係者が俊敏性を維持し、消費者体験を重視することが極めて重要です。

市場力学：急速に進化するゲーム内広告市場の主要市場インサイトを公開

ゲーム内広告市場は、需要と供給のダイナミックな相互作用によって変貌を遂げています。このような市場力学の進化を理解することで、企業は十分な情報に基づいた投資決定、戦略的意思決定、新たなビジネスチャンスの獲得を行うことができます。これらの動向を包括的に把握することで、企業は政治的、地理的、技術的、社会的、経済的な領域にわたる様々なリスクを軽減することができるとともに、消費者行動とそれが製造コストや購買動向に与える影響をより明確に理解することができます。

• 市場促進要因
  • 若い世代におけるビデオゲームの普及傾向
  • 世界のゲーム視聴者の増加
  • ブランド認知、エンゲージメント、コンバージョンを生み出すニーズの高まり
• 市場抑制要因
  • クリエイティブなコンテンツや配置のコントロールに限界があること
• 市場機会
  • ゲーム内広告におけるAR/VR技術の展開
  • ゲーム内広告におけるパーソナライズされた体験の出現
• 市場の課題
  • サプライチェーンの透明性に関する継続的な問題

ポーターのファイブフォース：ゲーム内広告市場をナビゲートする戦略ツール

ポーターのファイブフォースフレームワークは、ゲーム内広告市場の競合情勢を理解するための重要なツールです。ポーターのファイブフォース・フレームワークは、企業の競争力を評価し、戦略的機会を探るための明確な手法を提供します。このフレームワークは、企業が市場内の勢力図を評価し、新規事業の収益性を判断するのに役立ちます。これらの洞察により、企業は自社の強みを活かし、弱みに対処し、潜在的な課題を回避することで、より強靭な市場でのポジショニングを確保することができます。

PESTLE分析：ゲーム内広告市場における外部からの影響の把握

外部マクロ環境要因は、ゲーム内広告市場の業績ダイナミクスを形成する上で極めて重要な役割を果たします。政治的、経済的、社会的、技術的、法的、環境的要因の分析は、これらの影響をナビゲートするために必要な情報を提供します。PESTLE要因を調査することで、企業は潜在的なリスクと機会をよりよく理解することができます。この分析により、企業は規制、消費者の嗜好、経済動向の変化を予測し、先を見越した積極的な意思決定を行う準備ができます。

市場シェア分析ゲーム内広告市場における競合情勢の把握

ゲーム内広告市場の詳細な市場シェア分析により、ベンダーの業績を包括的に評価することができます。企業は、収益、顧客ベース、成長率などの主要指標を比較することで、競争上のポジショニングを明らかにすることができます。この分析により、市場の集中、断片化、統合の動向が明らかになり、ベンダーは競争が激化する中で自社の地位を高める戦略的意思決定を行うために必要な知見を得ることができます。

FPNVポジショニング・マトリックスゲーム内広告市場におけるベンダーのパフォーマンス評価

FPNVポジショニングマトリックスは、ゲーム内広告市場においてベンダーを評価するための重要なツールです。このマトリックスにより、ビジネス組織はベンダーのビジネス戦略と製品満足度に基づき評価することで、目標に沿った十分な情報に基づいた意思決定を行うことができます。4つの象限によってベンダーを明確かつ正確にセグメント化し、戦略目標に最適なパートナーやソリューションを特定することができます。

戦略分析と推奨ゲーム内広告市場における成功への道筋を描く

ゲーム内広告市場の戦略分析は、世界市場でのプレゼンス強化を目指す企業にとって不可欠です。主要なリソース、能力、業績指標を見直すことで、企業は成長機会を特定し、改善に取り組むことができます。このアプローチにより、競合情勢における課題を克服し、新たなビジネスチャンスを活かして長期的な成功を収めるための体制を整えることができます。

本レポートでは、主要な注目分野を網羅した市場の包括的な分析を提供しています：

1.市場の浸透度：現在の市場環境の詳細なレビュー、主要企業による広範なデータ、市場でのリーチと全体的な影響力の評価。

2.市場の開拓度：新興市場における成長機会を特定し、既存分野における拡大可能性を評価し、将来の成長に向けた戦略的ロードマップを提供します。

3.市場の多様化：最近の製品発売、未開拓の地域、業界の主要な進歩、市場を形成する戦略的投資を分析します。

4.競合の評価と情報：競合情勢を徹底的に分析し、市場シェア、事業戦略、製品ポートフォリオ、認証、規制当局の承認、特許動向、主要企業の技術進歩などを検証します。

5.製品開発およびイノベーション：将来の市場成長を促進すると期待される最先端技術、研究開発活動、製品イノベーションをハイライトしています。

また、利害関係者が十分な情報を得た上で意思決定できるよう、重要な質問にも答えています：

1.現在の市場規模と今後の成長予測は？

2.最高の投資機会を提供する製品、セグメント、地域はどこか？

3.市場を形成する主な技術動向と規制の影響とは？

4.主要ベンダーの市場シェアと競合ポジションは？

5.ベンダーの市場参入・撤退戦略の原動力となる収益源と戦略的機会は何か？

目次

第1章 序文

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場の概要

第5章 市場洞察

• 市場力学
  • 促進要因
    • 若い世代の間でビデオゲームが急増する傾向
    • 世界中でゲーム視聴者が増加
    • ブランド認知度、エンゲージメント、コンバージョンを高める必要性が高まる
  • 抑制要因
    • クリエイティブコンテンツと配置に対する制限された制御
  • 機会
    • ゲーム内広告におけるAR/VR技術の展開
    • ゲーム内広告のパーソナライズされたエクスペリエンスの出現
  • 課題
    • サプライチェーンの透明性に関する継続的な問題
• 市場セグメンテーション分析
• ポーターのファイブフォース分析
• PESTEL分析
  • 政治的
  • 経済
  • 社交
  • 技術的
  • 法律上
  • 環境

第6章 ゲーム内広告市場：タイプ別

• アドバゲーミング
• ダイナミック広告
• 静的広告

第7章 ゲーム内広告市場：カテゴリ別

• ゲーム周辺
• ゲーム外
• ゲーム内でブレンド

第8章 ゲーム内広告市場フォーマット別

• オーディオ広告
• クーポン広告
• バナーの表示
• 拡張可能な広告
• インタースティシャル広告
• プレイアブル広告
• リワード動画広告

第9章 ゲーム内広告市場：プラットフォーム別

• コンソールゲーム
• モバイルゲーム
• PCゲーム

第10章 ゲーム内広告市場支払いモデル別

• クリック単価
• エンゲージメントあたりのコスト
• インプレッション単価

第11章 ゲーム内広告市場広告プラットフォーム別

• ファーストパーティパブリッシャー
• サードパーティの広告ネットワーク

第12章 南北アメリカのゲーム内広告市場

• アルゼンチン
• ブラジル
• カナダ
• メキシコ
• 米国

第13章 アジア太平洋地域のゲーム内広告市場

• オーストラリア
• 中国
• インド
• インドネシア
• 日本
• マレーシア
• フィリピン
• シンガポール
• 韓国
• 台湾
• タイ
• ベトナム

第14章 欧州・中東・アフリカのゲーム内広告市場

• デンマーク
• エジプト
• フィンランド
• フランス
• ドイツ
• イスラエル
• イタリア
• オランダ
• ナイジェリア
• ノルウェー
• ポーランド
• カタール
• ロシア
• サウジアラビア
• 南アフリカ
• スペイン
• スウェーデン
• スイス
• トルコ
• アラブ首長国連邦
• 英国

第15章 競合情勢

• 市場シェア分析2023
• FPNVポジショニングマトリックス, 2023
• 競合シナリオ分析
• 戦略分析と提言

企業一覧

• AdInMo
• Adverty
• Anzu Virtual Reality Ltd.
• AppsFlyer
• Bidstack
• Blizzard Entertainment, Inc.
• Chartboost, Inc. by Zynga
• Electronic Arts Inc.
• Frameplay
• Gadsme
• Google LLC by Alphabet Inc.
• GumGum, Inc.
• InMobi
• Ironsource Ltd.
• MediaSpike
• Motive Interacttuive Inc.
• NeoReach
• Network N
• Overwolf
• Playwire LLC
• Pubfinity
• Rapidfire Inc.
• Super League Gaming
• Venatus
• WPP PLC

LIST OF FIGURES

• FIGURE 1. IN-GAME ADVERTISING MARKET RESEARCH PROCESS
• FIGURE 2. IN-GAME ADVERTISING MARKET SIZE, 2023 VS 2030
• FIGURE 3. GLOBAL IN-GAME ADVERTISING MARKET SIZE, 2018-2030 (USD MILLION)
• FIGURE 4. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 5. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 6. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2023 VS 2030 (%)
• FIGURE 7. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 8. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2023 VS 2030 (%)
• FIGURE 9. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 10. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2023 VS 2030 (%)
• FIGURE 11. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 12. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2023 VS 2030 (%)
• FIGURE 13. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 14. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2023 VS 2030 (%)
• FIGURE 15. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 16. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2023 VS 2030 (%)
• FIGURE 17. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 18. AMERICAS IN-GAME ADVERTISING MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 19. AMERICAS IN-GAME ADVERTISING MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 20. UNITED STATES IN-GAME ADVERTISING MARKET SIZE, BY STATE, 2023 VS 2030 (%)
• FIGURE 21. UNITED STATES IN-GAME ADVERTISING MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 22. ASIA-PACIFIC IN-GAME ADVERTISING MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 23. ASIA-PACIFIC IN-GAME ADVERTISING MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 24. EUROPE, MIDDLE EAST & AFRICA IN-GAME ADVERTISING MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 25. EUROPE, MIDDLE EAST & AFRICA IN-GAME ADVERTISING MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 26. IN-GAME ADVERTISING MARKET SHARE, BY KEY PLAYER, 2023
• FIGURE 27. IN-GAME ADVERTISING MARKET, FPNV POSITIONING MATRIX, 2023

LIST OF TABLES

• TABLE 1. IN-GAME ADVERTISING MARKET SEGMENTATION & COVERAGE
• TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
• TABLE 3. GLOBAL IN-GAME ADVERTISING MARKET SIZE, 2018-2030 (USD MILLION)
• TABLE 4. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 5. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 6. IN-GAME ADVERTISING MARKET DYNAMICS
• TABLE 7. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 8. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY ADVERGAMING, BY REGION, 2018-2030 (USD MILLION)
• TABLE 9. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY DYNAMIC ADS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 10. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY STATIC ADS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 11. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
• TABLE 12. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY AROUND-THE-GAME, BY REGION, 2018-2030 (USD MILLION)
• TABLE 13. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY AWAY-FROM-THE-GAME, BY REGION, 2018-2030 (USD MILLION)
• TABLE 14. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY BLENDED IN-GAME, BY REGION, 2018-2030 (USD MILLION)
• TABLE 15. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
• TABLE 16. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY AUDIO ADS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 17. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY COUPON ADS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 18. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY DISPLAY BANNERS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 19. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY EXPANDABLE ADS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 20. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY INTERSTITIAL ADS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 21. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY PLAYABLE ADS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 22. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY REWARDED VIDEO ADS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 23. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 24. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY CONSOLE GAMES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 25. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY MOBILE GAMES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 26. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY PC GAMES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 27. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
• TABLE 28. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY COST PER CLICK, BY REGION, 2018-2030 (USD MILLION)
• TABLE 29. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY COST PER ENAGAGEMENT, BY REGION, 2018-2030 (USD MILLION)
• TABLE 30. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY COST PER IMPRESSION, BY REGION, 2018-2030 (USD MILLION)
• TABLE 31. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
• TABLE 32. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY FIRST-PARTY PUBLISHERS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 33. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY THIRD-PARTY AD NETWORKS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 34. AMERICAS IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 35. AMERICAS IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
• TABLE 36. AMERICAS IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
• TABLE 37. AMERICAS IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 38. AMERICAS IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
• TABLE 39. AMERICAS IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
• TABLE 40. AMERICAS IN-GAME ADVERTISING MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 41. ARGENTINA IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 42. ARGENTINA IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
• TABLE 43. ARGENTINA IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
• TABLE 44. ARGENTINA IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 45. ARGENTINA IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
• TABLE 46. ARGENTINA IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
• TABLE 47. BRAZIL IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 48. BRAZIL IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
• TABLE 49. BRAZIL IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
• TABLE 50. BRAZIL IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 51. BRAZIL IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
• TABLE 52. BRAZIL IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
• TABLE 53. CANADA IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 54. CANADA IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
• TABLE 55. CANADA IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
• TABLE 56. CANADA IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 57. CANADA IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
• TABLE 58. CANADA IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
• TABLE 59. MEXICO IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 60. MEXICO IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
• TABLE 61. MEXICO IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
• TABLE 62. MEXICO IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 63. MEXICO IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
• TABLE 64. MEXICO IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
• TABLE 65. UNITED STATES IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 66. UNITED STATES IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
• TABLE 67. UNITED STATES IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
• TABLE 68. UNITED STATES IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 69. UNITED STATES IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
• TABLE 70. UNITED STATES IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
• TABLE 71. UNITED STATES IN-GAME ADVERTISING MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
• TABLE 72. ASIA-PACIFIC IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 73. ASIA-PACIFIC IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
• TABLE 74. ASIA-PACIFIC IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
• TABLE 75. ASIA-PACIFIC IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 76. ASIA-PACIFIC IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
• TABLE 77. ASIA-PACIFIC IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
• TABLE 78. ASIA-PACIFIC IN-GAME ADVERTISING MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 79. AUSTRALIA IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 80. AUSTRALIA IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
• TABLE 81. AUSTRALIA IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
• TABLE 82. AUSTRALIA IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 83. AUSTRALIA IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
• TABLE 84. AUSTRALIA IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
• TABLE 85. CHINA IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 86. CHINA IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
• TABLE 87. CHINA IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
• TABLE 88. CHINA IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 89. CHINA IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
• TABLE 90. CHINA IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
• TABLE 91. INDIA IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 92. INDIA IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
• TABLE 93. INDIA IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
• TABLE 94. INDIA IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 95. INDIA IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
• TABLE 96. INDIA IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
• TABLE 97. INDONESIA IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 98. INDONESIA IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
• TABLE 99. INDONESIA IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
• TABLE 100. INDONESIA IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 101. INDONESIA IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
• TABLE 102. INDONESIA IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
• TABLE 103. JAPAN IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 104. JAPAN IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
• TABLE 105. JAPAN IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
• TABLE 106. JAPAN IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 107. JAPAN IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
• TABLE 108. JAPAN IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
• TABLE 109. MALAYSIA IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 110. MALAYSIA IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
• TABLE 111. MALAYSIA IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
• TABLE 112. MALAYSIA IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 113. MALAYSIA IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
• TABLE 114. MALAYSIA IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
• TABLE 115. PHILIPPINES IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 116. PHILIPPINES IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
• TABLE 117. PHILIPPINES IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
• TABLE 118. PHILIPPINES IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 119. PHILIPPINES IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
• TABLE 120. PHILIPPINES IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
• TABLE 121. SINGAPORE IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 122. SINGAPORE IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
• TABLE 123. SINGAPORE IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
• TABLE 124. SINGAPORE IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 125. SINGAPORE IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
• TABLE 126. SINGAPORE IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
• TABLE 127. SOUTH KOREA IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 128. SOUTH KOREA IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
• TABLE 129. SOUTH KOREA IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
• TABLE 130. SOUTH KOREA IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 131. SOUTH KOREA IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
• TABLE 132. SOUTH KOREA IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
• TABLE 133. TAIWAN IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 134. TAIWAN IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
• TABLE 135. TAIWAN IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
• TABLE 136. TAIWAN IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 137. TAIWAN IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
• TABLE 138. TAIWAN IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
• TABLE 139. THAILAND IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 140. THAILAND IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
• TABLE 141. THAILAND IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
• TABLE 142. THAILAND IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 143. THAILAND IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
• TABLE 144. THAILAND IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
• TABLE 145. VIETNAM IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 146. VIETNAM IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
• TABLE 147. VIETNAM IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
• TABLE 148. VIETNAM IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 149. VIETNAM IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
• TABLE 150. VIETNAM IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
• TABLE 151. EUROPE, MIDDLE EAST & AFRICA IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 152. EUROPE, MIDDLE EAST & AFRICA IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
• TABLE 153. EUROPE, MIDDLE EAST & AFRICA IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
• TABLE 154. EUROPE, MIDDLE EAST & AFRICA IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 155. EUROPE, MIDDLE EAST & AFRICA IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
• TABLE 156. EUROPE, MIDDLE EAST & AFRICA IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
• TABLE 157. EUROPE, MIDDLE EAST & AFRICA IN-GAME ADVERTISING MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 158. DENMARK IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 159. DENMARK IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
• TABLE 160. DENMARK IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
• TABLE 161. DENMARK IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 162. DENMARK IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
• TABLE 163. DENMARK IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
• TABLE 164. EGYPT IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 165. EGYPT IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
• TABLE 166. EGYPT IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
• TABLE 167. EGYPT IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 168. EGYPT IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
• TABLE 169. EGYPT IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
• TABLE 170. FINLAND IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 171. FINLAND IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
• TABLE 172. FINLAND IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
• TABLE 173. FINLAND IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 174. FINLAND IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
• TABLE 175. FINLAND IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
• TABLE 176. FRANCE IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 177. FRANCE IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
• TABLE 178. FRANCE IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
• TABLE 179. FRANCE IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 180. FRANCE IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
• TABLE 181. FRANCE IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
• TABLE 182. GERMANY IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 183. GERMANY IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
• TABLE 184. GERMANY IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
• TABLE 185. GERMANY IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 186. GERMANY IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
• TABLE 187. GERMANY IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
• TABLE 188. ISRAEL IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 189. ISRAEL IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
• TABLE 190. ISRAEL IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
• TABLE 191. ISRAEL IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 192. ISRAEL IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
• TABLE 193. ISRAEL IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
• TABLE 194. ITALY IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 195. ITALY IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
• TABLE 196. ITALY IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
• TABLE 197. ITALY IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 198. ITALY IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
• TABLE 199. ITALY IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
• TABLE 200. NETHERLANDS IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 201. NETHERLANDS IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
• TABLE 202. NETHERLANDS IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
• TABLE 203. NETHERLANDS IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 204. NETHERLANDS IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
• TABLE 205. NETHERLANDS IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
• TABLE 206. NIGERIA IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 207. NIGERIA IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
• TABLE 208. NIGERIA IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
• TABLE 209. NIGERIA IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 210. NIGERIA IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
• TABLE 211. NIGERIA IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
• TABLE 212. NORWAY IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 213. NORWAY IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
• TABLE 214. NORWAY IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
• TABLE 215. NORWAY IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 216. NORWAY IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
• TABLE 217. NORWAY IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
• TABLE 218. POLAND IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 219. POLAND IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
• TABLE 220. POLAND IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
• TABLE 221. POLAND IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 222. POLAND IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
• TABLE 223. POLAND IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
• TABLE 224. QATAR IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 225. QATAR IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
• TABLE 226. QATAR IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
• TABLE 227. QATAR IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 228. QATAR IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
• TABLE 229. QATAR IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
• TABLE 230. RUSSIA IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 231. RUSSIA IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
• TABLE 232. RUSSIA IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
• TABLE 233. RUSSIA IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 234. RUSSIA IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
• TABLE 235. RUSSIA IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
• TABLE 236. SAUDI ARABIA IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 237. SAUDI ARABIA IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
• TABLE 238. SAUDI ARABIA IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
• TABLE 239. SAUDI ARABIA IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 240. SAUDI ARABIA IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
• TABLE 241. SAUDI ARABIA IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
• TABLE 242. SOUTH AFRICA IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 243. SOUTH AFRICA IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
• TABLE 244. SOUTH AFRICA IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
• TABLE 245. SOUTH AFRICA IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 246. SOUTH AFRICA IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
• TABLE 247. SOUTH AFRICA IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
• TABLE 248. SPAIN IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 249. SPAIN IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
• TABLE 250. SPAIN IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
• TABLE 251. SPAIN IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 252. SPAIN IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
• TABLE 253. SPAIN IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
• TABLE 254. SWEDEN IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 255. SWEDEN IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
• TABLE 256. SWEDEN IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
• TABLE 257. SWEDEN IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 258. SWEDEN IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
• TABLE 259. SWEDEN IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
• TABLE 260. SWITZERLAND IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 261. SWITZERLAND IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
• TABLE 262. SWITZERLAND IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
• TABLE 263. SWITZERLAND IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 264. SWITZERLAND IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
• TABLE 265. SWITZERLAND IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
• TABLE 266. TURKEY IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 267. TURKEY IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
• TABLE 268. TURKEY IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
• TABLE 269. TURKEY IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 270. TURKEY IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
• TABLE 271. TURKEY IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
• TABLE 272. UNITED ARAB EMIRATES IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 273. UNITED ARAB EMIRATES IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
• TABLE 274. UNITED ARAB EMIRATES IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
• TABLE 275. UNITED ARAB EMIRATES IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 276. UNITED ARAB EMIRATES IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
• TABLE 277. UNITED ARAB EMIRATES IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
• TABLE 278. UNITED KINGDOM IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 279. UNITED KINGDOM IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
• TABLE 280. UNITED KINGDOM IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
• TABLE 281. UNITED KINGDOM IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 282. UNITED KINGDOM IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
• TABLE 283. UNITED KINGDOM IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
• TABLE 284. IN-GAME ADVERTISING MARKET SHARE, BY KEY PLAYER, 2023
• TABLE 285. IN-GAME ADVERTISING MARKET, FPNV POSITIONING MATRIX, 2023

The In-Game Advertising Market was valued at USD 8.13 billion in 2023, expected to reach USD 9.35 billion in 2024, and is projected to grow at a CAGR of 11.55%, to USD 17.47 billion by 2030.

In-game advertising refers to the integration of promotional content within video games, enhancing the gaming experience while generating revenue. This type of advertising can take many forms, such as digital billboards, product placements, and branded virtual goods. The necessity of in-game advertising stems from the need for game developers to monetize their products while offering gamers a non-invasive ad experience. It is widely applied across mobile, PC, and console gaming platforms, serving segments like adventure, action, sports, and simulation games. The end-use scope primarily includes advertisers targeting millennials and Gen Z audiences, who spend considerable time in these interactive environments. Market growth is influenced by the rising popularity of gaming, advances in technology, and increased user engagement. Ad technology innovations, such as programmatic buying and real-time analytics, present significant potential opportunities, allowing advertisers to tailor their content more effectively for increased ROI. To capitalize on these, businesses should invest in developing more integrated, native ad experiences that complement the gameplay rather than interrupt it. However, limitations remain, including ad-blocking technologies and gamer backlash against overly intrusive ads, which can impact user experience negatively. Challenges also arise from the diversity of gaming platforms and the need for robust analytics to measure ad effectiveness accurately. Key areas for innovation include augmented reality (AR) and virtual reality (VR) gaming environments, where immersive ad experiences can seamlessly blend with gameplay. Additionally, real-time analytics and AI-driven personalization offer untapped potential for targeting precise consumer segments. The market for in-game advertising continues to evolve, exhibiting a trend towards more dynamic, user-centric ad placements, making it crucial for stakeholders to remain agile and focused on consumer experience to drive growth successfully.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving In-Game Advertising Market

The In-Game Advertising Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Proliferating trend of videogames among young generation
  • Increasing gaming audiances across the globe
  • Rising need to create brand awareness, engagement and conversions
• Market Restraints
  • Limited control over the creative content and placement
• Market Opportunities
  • Deployment of AR/VR technology in in-game advertising
  • Emergence of personalized experience for in-game advertising
• Market Challenges
  • Ongoing problems with supply chain transparency

Porter's Five Forces: A Strategic Tool for Navigating the In-Game Advertising Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the In-Game Advertising Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the In-Game Advertising Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the In-Game Advertising Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the In-Game Advertising Market

A detailed market share analysis in the In-Game Advertising Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the In-Game Advertising Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the In-Game Advertising Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the In-Game Advertising Market

A strategic analysis of the In-Game Advertising Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the In-Game Advertising Market, highlighting leading vendors and their innovative profiles. These include AdInMo, Adverty, Anzu Virtual Reality Ltd., AppsFlyer, Bidstack, Blizzard Entertainment, Inc., Chartboost, Inc. by Zynga, Electronic Arts Inc., Frameplay, Gadsme, Google LLC by Alphabet Inc., GumGum, Inc., InMobi, Ironsource Ltd., MediaSpike, Motive Interacttuive Inc., NeoReach, Network N, Overwolf, Playwire LLC, Pubfinity, Rapidfire Inc., Super League Gaming, Venatus, and WPP PLC.

Market Segmentation & Coverage

This research report categorizes the In-Game Advertising Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Type, market is studied across Advergaming, Dynamic Ads, and Static Ads.
• Based on Category, market is studied across Around-The-Game, Away-From-The-Game, and Blended In-Game.
• Based on Format, market is studied across Audio Ads, Coupon Ads, Display Banners, Expandable Ads, Interstitial Ads, Playable Ads, and Rewarded Video Ads.
• Based on Platform, market is studied across Console Games, Mobile Games, and PC Games.
• Based on Payment Model, market is studied across Cost Per Click, Cost Per Enagagement, and Cost Per Impression.
• Based on Advertising Platform, market is studied across First-Party Publishers and Third-Party Ad Networks.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Proliferating trend of videogames among young generation
    • 5.1.1.2. Increasing gaming audiances across the globe
    • 5.1.1.3. Rising need to create brand awareness, engagement and conversions
  • 5.1.2. Restraints
    • 5.1.2.1. Limited control over the creative content and placement
  • 5.1.3. Opportunities
    • 5.1.3.1. Deployment of AR/VR technology in in-game advertising
    • 5.1.3.2. Emergence of personalized experience for in-game advertising
  • 5.1.4. Challenges
    • 5.1.4.1. Ongoing problems with supply chain transparency
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. In-Game Advertising Market, by Type

• 6.1. Introduction
• 6.2. Advergaming
• 6.3. Dynamic Ads
• 6.4. Static Ads

7. In-Game Advertising Market, by Category

• 7.1. Introduction
• 7.2. Around-The-Game
• 7.3. Away-From-The-Game
• 7.4. Blended In-Game

8. In-Game Advertising Market, by Format

• 8.1. Introduction
• 8.2. Audio Ads
• 8.3. Coupon Ads
• 8.4. Display Banners
• 8.5. Expandable Ads
• 8.6. Interstitial Ads
• 8.7. Playable Ads
• 8.8. Rewarded Video Ads

9. In-Game Advertising Market, by Platform

• 9.1. Introduction
• 9.2. Console Games
• 9.3. Mobile Games
• 9.4. PC Games

10. In-Game Advertising Market, by Payment Model

• 10.1. Introduction
• 10.2. Cost Per Click
• 10.3. Cost Per Enagagement
• 10.4. Cost Per Impression

11. In-Game Advertising Market, by Advertising Platform

• 11.1. Introduction
• 11.2. First-Party Publishers
• 11.3. Third-Party Ad Networks

12. Americas In-Game Advertising Market

• 12.1. Introduction
• 12.2. Argentina
• 12.3. Brazil
• 12.4. Canada
• 12.5. Mexico
• 12.6. United States

13. Asia-Pacific In-Game Advertising Market

• 13.1. Introduction
• 13.2. Australia
• 13.3. China
• 13.4. India
• 13.5. Indonesia
• 13.6. Japan
• 13.7. Malaysia
• 13.8. Philippines
• 13.9. Singapore
• 13.10. South Korea
• 13.11. Taiwan
• 13.12. Thailand
• 13.13. Vietnam

14. Europe, Middle East & Africa In-Game Advertising Market

• 14.1. Introduction
• 14.2. Denmark
• 14.3. Egypt
• 14.4. Finland
• 14.5. France
• 14.6. Germany
• 14.7. Israel
• 14.8. Italy
• 14.9. Netherlands
• 14.10. Nigeria
• 14.11. Norway
• 14.12. Poland
• 14.13. Qatar
• 14.14. Russia
• 14.15. Saudi Arabia
• 14.16. South Africa
• 14.17. Spain
• 14.18. Sweden
• 14.19. Switzerland
• 14.20. Turkey
• 14.21. United Arab Emirates
• 14.22. United Kingdom

15. Competitive Landscape

• 15.1. Market Share Analysis, 2023
• 15.2. FPNV Positioning Matrix, 2023
• 15.3. Competitive Scenario Analysis
• 15.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. AdInMo
• 2. Adverty
• 3. Anzu Virtual Reality Ltd.
• 4. AppsFlyer
• 5. Bidstack
• 6. Blizzard Entertainment, Inc.
• 7. Chartboost, Inc. by Zynga
• 8. Electronic Arts Inc.
• 9. Frameplay
• 10. Gadsme
• 11. Google LLC by Alphabet Inc.
• 12. GumGum, Inc.
• 13. InMobi
• 14. Ironsource Ltd.
• 15. MediaSpike
• 16. Motive Interacttuive Inc.
• 17. NeoReach
• 18. Network N
• 19. Overwolf
• 20. Playwire LLC
• 21. Pubfinity
• 22. Rapidfire Inc.
• 23. Super League Gaming
• 24. Venatus
• 25. WPP PLC