ティッシュペーパー市場：製品別、包装タイプ別、流通チャネル別- 2025～2030年の世界予測

ティッシュペーパー市場の2023年の市場規模は29億1,000万米ドルで、2024年には30億5,000万米ドルに達すると予測され、CAGR 4.89%で成長し、2030年には40億7,000万米ドルに達すると予測されています。

ティッシュペーパー市場は、主に顔の衛生用に設計された、柔らかく使い捨ての紙ベースの製品の生産、流通、販売を包含しています。これらのティッシュは、家庭、ヘルスケア施設、商業施設など様々な環境で、パーソナルケア、クリーニング、化粧品用途に利用されています。利便性、衛生、使い捨て製品に対する需要の高まりが、ティッシュペーパーの必要性を煽っています。特にパンデミック後の衛生・公衆衛生の意識の高まりに伴い、ティッシュペーパー市場は家庭、商業、ヘルスケア、ホスピタリティなどの広範な最終用途分野で採用が拡大しています。主要な促進要因のひとつは、都市人口の増加と可処分所得の増加で、消費者の高級かつ持続可能なティッシュ製品への支出傾向が強まっています。環境問題への関心の高まりと、持続可能な選択肢を好む消費者の傾向から、新興国市場には環境に優しい製品を開発する潜在的機会があります。生分解性ティッシュやリサイクル素材から作られたティッシュに投資する企業は、競争上の優位性を獲得することができます。しかし、原材料価格の変動や森林伐採に伴う環境への影響といった課題によって市場の成長は制約され、メーカーの利益率に影響を与える可能性があります。さらに、ハンカチや洗える布のような代替製品との競合が激化していることも、顕著な制約となっています。ソフト、抗菌、香り付きティッシュの導入など、製品デザインや技術の革新は、成長のための潜在的研究分野を提供します。デジタル・マーケティングとeコマース・プラットフォームもまた、市場へのリーチを拡大する道筋を提供し、企業が技術の進歩に適応する必要性を強調しています。このように、消費者行動を理解し、デジタル・ツールを活用し、持続可能性を強調することは、市場シェアの獲得に大きく貢献します。市場の性質は、技術革新、消費者の嗜好、規制改革によってダイナミックに進化しており、企業は事業の成長を達成するために、持続可能性の動向や多様なアプリケーションのニーズに合わせて積極的に製品を提供する必要があります。

市場力学：急速に進化するティッシュペーパー市場の主要市場インサイトを公開

ティッシュペーパー市場は、需要と供給のダイナミックな相互作用によって変貌を遂げています。このような市場力学の進化を理解することで、企業は十分な情報に基づいた投資決定、戦略的決定の精緻化、そして新たなビジネスチャンスの獲得に備えることができます。これらの動向を包括的に把握することで、企業は政治的、地理的、技術的、社会的、経済的な領域にわたる様々なリスクを軽減することができ、また、消費者行動とそれが製造コストや購買動向に与える影響をより明確に理解することができます。

• 市場促進要因
  • 個人の衛生・清潔志向の高まり
  • 利便性と携帯性による使用の増加
  • ソーシャルメディアの影響力と有名人の支持
• 市場抑制要因
  • 原料コストの変動
• 市場機会
  • 革新的なティッシュペーパーのイントロダクション
  • eコマースプラットフォームにおけるティッシュペーパーの利用可能性の増加
• 市場の課題
  • 代替品の入手可能性と環境問題

ポーターのファイブフォース：ティッシュペーパー市場をナビゲートする戦略ツール

ポーターのファイブフォースフレームワークは、ティッシュペーパー市場の競合情勢を理解するための重要なツールです。ポーターのファイブフォース・フレームワークは、企業の競争力を評価し、戦略的機会を探るための明確な手法を提供します。このフレームワークは、企業が市場内の勢力図を評価し、新規事業の収益性を判断するのに役立ちます。これらの洞察により、企業は自社の強みを活かし、弱みに対処し、潜在的な課題を回避することができ、より強靭な市場でのポジショニングを確保することができます。

PESTLE分析：ティッシュペーパー市場における外部からの影響の把握

外部マクロ環境要因は、ティッシュペーパー市場の業績ダイナミクスを形成する上で極めて重要な役割を果たします。政治的、経済的、社会的、技術的、法的、環境的要因の分析は、これらの影響をナビゲートするために必要な情報を提供します。PESTLE要因を調査することで、企業は潜在的なリスクと機会をよりよく理解することができます。この分析により、企業は規制、消費者の嗜好、経済動向の変化を予測し、先を見越した積極的な意思決定を行う準備ができます。

市場シェア分析ティッシュペーパー市場における競合情勢の把握

ティッシュペーパー市場の詳細な市場シェア分析により、ベンダーの業績を包括的に評価することができます。企業は、収益、顧客ベース、成長率などの主要指標を比較することで、競争上のポジショニングを明らかにすることができます。この分析により、市場の集中、断片化、統合の動向が明らかになり、ベンダーは競争が激化する中で自社の地位を高める戦略的意思決定を行うために必要な知見を得ることができます。

FPNVポジショニング・マトリックスティッシュペーパー市場におけるベンダーのパフォーマンス評価

FPNVポジショニングマトリックスは、ティッシュペーパー市場においてベンダーを評価するための重要なツールです。このマトリックスにより、ビジネス組織はベンダーのビジネス戦略と製品満足度に基づき評価することで、目標に沿った十分な情報に基づいた意思決定を行うことができます。4つの象限によりベンダーを明確かつ的確にセグメント化し、戦略目標に最適なパートナーやソリューションを特定することができます。

戦略分析と推奨ティッシュペーパー市場における成功への道筋を描く

ティッシュペーパー市場の戦略分析は、世界市場でのプレゼンス強化を目指す企業にとって不可欠です。主要なリソース、能力、業績指標を検討することで、企業は成長機会を特定し、改善に取り組むことができます。このアプローチにより、競合情勢における課題を克服し、新たなビジネスチャンスを活かして長期的な成功を収めるための体制を整えることができます。

本レポートでは、主要な注目分野を網羅した市場の包括的な分析を提供しています：

1.市場の浸透度：現在の市場環境の詳細なレビュー、主要企業による広範なデータ、市場でのリーチと全体的な影響力の評価。

2.市場の開発度：新興市場における成長機会を特定し、既存分野における拡大の可能性を評価し、将来の成長に向けた戦略的ロードマップを提供します。

3.市場の多様化：最近の製品発売、未開発の地域、業界の主要な進歩、市場を形成する戦略的投資を分析します。

4.競合の評価と情報：競合情勢を徹底的に分析し、市場シェア、事業戦略、製品ポートフォリオ、認証、規制当局の承認、特許動向、主要企業の技術進歩などを検証します。

5.製品開発およびイノベーション：将来の市場成長を促進すると期待される最先端技術、研究開発活動、製品イノベーションをハイライトしています。

また、利害関係者が十分な情報を得た上で意思決定できるよう、重要な質問にも答えています：

1.現在の市場規模と今後の成長予測は？

2.最高の投資機会を提供する製品、セグメント、地域はどこか？

3.市場を形成する主な技術動向と規制の影響とは？

4.主要ベンダーの市場シェアと競合ポジションは？

5.ベンダーの市場参入・撤退戦略の原動力となる収益源と戦略的機会は何か？

目次

第1章 序文

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場の概要

第5章 市場洞察

• 市場力学
  • 促進要因
    • 個人の衛生と清潔さへの関心の高まり
    • 利便性と携帯性により使用増加
    • ソーシャルメディアの影響力と有名人の支持
  • 抑制要因
    • 原材料費の変動
  • 機会
    • 革新的なティッシュペーパーのイントロダクション
    • 電子商取引プラットフォームでのティッシュペーパーの利用可能性の向上
  • 課題
    • 代替品の入手可能性と環境問題
• 市場セグメンテーション分析
• ポーターのファイブフォース分析
• PESTEL分析
  • 政治的
  • 経済
  • 社交
  • 技術的
  • 法律上
  • 環境

第6章 ティッシュペーパー市場：製品別

• 抗菌
• ローション配合
• 通常

第7章 ティッシュペーパー市場：パッケージングタイプ別

• ボックスパック
• ポケットパック

第8章 ティッシュペーパー市場：流通チャネル別

• オンラインストア
• 薬局
• スーパーマーケットとハイパーマーケット

第9章 南北アメリカのティッシュペーパー市場

• アルゼンチン
• ブラジル
• カナダ
• メキシコ
• 米国

第10章 アジア太平洋地域のティッシュペーパー市場

• オーストラリア
• 中国
• インド
• インドネシア
• 日本
• マレーシア
• フィリピン
• シンガポール
• 韓国
• 台湾
• タイ
• ベトナム

第11章 欧州・中東・アフリカのティッシュペーパー市場

• デンマーク
• エジプト
• フィンランド
• フランス
• ドイツ
• イスラエル
• イタリア
• オランダ
• ナイジェリア
• ノルウェー
• ポーランド
• カタール
• ロシア
• サウジアラビア
• 南アフリカ
• スペイン
• スウェーデン
• スイス
• トルコ
• アラブ首長国連邦
• 英国

第12章 競合情勢

• 市場シェア分析2023
• FPNVポジショニングマトリックス, 2023
• 競合シナリオ分析
• 戦略分析と提言

企業一覧

• Asia Pulp & Paper Group by Sinar Mas
• Beco by Kwick Living（I）Limited
• Beiersdorf AG
• C&S Paper Co., Ltd.
• Cascades Tissue Group
• Empresas CMPC S.A.
• Essity AB
• Georgia-Pacific Consumer Products LP
• Hengan International Group Company Limited
• Johnson & Johnson Consumer Inc.
• Kimberly-Clark Corporation
• KP Tissue Inc.
• Larsen Supply Co.
• Metsa Group
• Papernet by Sofidel SpA
• Reflex International Merchandise Ltd.
• Riverside Paper Co. Inc. by SupplyOne, Inc.
• Satino by WEPA Professional GmbH
• The Procter & Gamble Company
• Unilever PLC
• Winner Medical Co., Ltd.

LIST OF FIGURES

• FIGURE 1. FACIAL TISSUES MARKET RESEARCH PROCESS
• FIGURE 2. FACIAL TISSUES MARKET SIZE, 2023 VS 2030
• FIGURE 3. GLOBAL FACIAL TISSUES MARKET SIZE, 2018-2030 (USD MILLION)
• FIGURE 4. GLOBAL FACIAL TISSUES MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 5. GLOBAL FACIAL TISSUES MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 6. GLOBAL FACIAL TISSUES MARKET SIZE, BY PRODUCT, 2023 VS 2030 (%)
• FIGURE 7. GLOBAL FACIAL TISSUES MARKET SIZE, BY PRODUCT, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 8. GLOBAL FACIAL TISSUES MARKET SIZE, BY PACKAGING TYPE, 2023 VS 2030 (%)
• FIGURE 9. GLOBAL FACIAL TISSUES MARKET SIZE, BY PACKAGING TYPE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 10. GLOBAL FACIAL TISSUES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2023 VS 2030 (%)
• FIGURE 11. GLOBAL FACIAL TISSUES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 12. AMERICAS FACIAL TISSUES MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 13. AMERICAS FACIAL TISSUES MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 14. UNITED STATES FACIAL TISSUES MARKET SIZE, BY STATE, 2023 VS 2030 (%)
• FIGURE 15. UNITED STATES FACIAL TISSUES MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 16. ASIA-PACIFIC FACIAL TISSUES MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 17. ASIA-PACIFIC FACIAL TISSUES MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 18. EUROPE, MIDDLE EAST & AFRICA FACIAL TISSUES MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 19. EUROPE, MIDDLE EAST & AFRICA FACIAL TISSUES MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 20. FACIAL TISSUES MARKET SHARE, BY KEY PLAYER, 2023
• FIGURE 21. FACIAL TISSUES MARKET, FPNV POSITIONING MATRIX, 2023

LIST OF TABLES

• TABLE 1. FACIAL TISSUES MARKET SEGMENTATION & COVERAGE
• TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
• TABLE 3. GLOBAL FACIAL TISSUES MARKET SIZE, 2018-2030 (USD MILLION)
• TABLE 4. GLOBAL FACIAL TISSUES MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 5. GLOBAL FACIAL TISSUES MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 6. FACIAL TISSUES MARKET DYNAMICS
• TABLE 7. GLOBAL FACIAL TISSUES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 8. GLOBAL FACIAL TISSUES MARKET SIZE, BY ANTIBACTERIAL, BY REGION, 2018-2030 (USD MILLION)
• TABLE 9. GLOBAL FACIAL TISSUES MARKET SIZE, BY LOTION INFUSED, BY REGION, 2018-2030 (USD MILLION)
• TABLE 10. GLOBAL FACIAL TISSUES MARKET SIZE, BY REGULAR, BY REGION, 2018-2030 (USD MILLION)
• TABLE 11. GLOBAL FACIAL TISSUES MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 12. GLOBAL FACIAL TISSUES MARKET SIZE, BY BOX PACK, BY REGION, 2018-2030 (USD MILLION)
• TABLE 13. GLOBAL FACIAL TISSUES MARKET SIZE, BY POCKET PACK, BY REGION, 2018-2030 (USD MILLION)
• TABLE 14. GLOBAL FACIAL TISSUES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 15. GLOBAL FACIAL TISSUES MARKET SIZE, BY ONLINE STORE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 16. GLOBAL FACIAL TISSUES MARKET SIZE, BY PHARMACIES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 17. GLOBAL FACIAL TISSUES MARKET SIZE, BY SUPERMARKET & HYPERMARKET, BY REGION, 2018-2030 (USD MILLION)
• TABLE 18. AMERICAS FACIAL TISSUES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 19. AMERICAS FACIAL TISSUES MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 20. AMERICAS FACIAL TISSUES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 21. AMERICAS FACIAL TISSUES MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 22. ARGENTINA FACIAL TISSUES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 23. ARGENTINA FACIAL TISSUES MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 24. ARGENTINA FACIAL TISSUES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 25. BRAZIL FACIAL TISSUES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 26. BRAZIL FACIAL TISSUES MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 27. BRAZIL FACIAL TISSUES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 28. CANADA FACIAL TISSUES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 29. CANADA FACIAL TISSUES MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 30. CANADA FACIAL TISSUES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 31. MEXICO FACIAL TISSUES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 32. MEXICO FACIAL TISSUES MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 33. MEXICO FACIAL TISSUES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 34. UNITED STATES FACIAL TISSUES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 35. UNITED STATES FACIAL TISSUES MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 36. UNITED STATES FACIAL TISSUES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 37. UNITED STATES FACIAL TISSUES MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
• TABLE 38. ASIA-PACIFIC FACIAL TISSUES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 39. ASIA-PACIFIC FACIAL TISSUES MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 40. ASIA-PACIFIC FACIAL TISSUES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 41. ASIA-PACIFIC FACIAL TISSUES MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 42. AUSTRALIA FACIAL TISSUES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 43. AUSTRALIA FACIAL TISSUES MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 44. AUSTRALIA FACIAL TISSUES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 45. CHINA FACIAL TISSUES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 46. CHINA FACIAL TISSUES MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 47. CHINA FACIAL TISSUES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 48. INDIA FACIAL TISSUES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 49. INDIA FACIAL TISSUES MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 50. INDIA FACIAL TISSUES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 51. INDONESIA FACIAL TISSUES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 52. INDONESIA FACIAL TISSUES MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 53. INDONESIA FACIAL TISSUES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 54. JAPAN FACIAL TISSUES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 55. JAPAN FACIAL TISSUES MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 56. JAPAN FACIAL TISSUES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 57. MALAYSIA FACIAL TISSUES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 58. MALAYSIA FACIAL TISSUES MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 59. MALAYSIA FACIAL TISSUES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 60. PHILIPPINES FACIAL TISSUES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 61. PHILIPPINES FACIAL TISSUES MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 62. PHILIPPINES FACIAL TISSUES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 63. SINGAPORE FACIAL TISSUES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 64. SINGAPORE FACIAL TISSUES MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 65. SINGAPORE FACIAL TISSUES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 66. SOUTH KOREA FACIAL TISSUES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 67. SOUTH KOREA FACIAL TISSUES MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 68. SOUTH KOREA FACIAL TISSUES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 69. TAIWAN FACIAL TISSUES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 70. TAIWAN FACIAL TISSUES MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 71. TAIWAN FACIAL TISSUES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 72. THAILAND FACIAL TISSUES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 73. THAILAND FACIAL TISSUES MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 74. THAILAND FACIAL TISSUES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 75. VIETNAM FACIAL TISSUES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 76. VIETNAM FACIAL TISSUES MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 77. VIETNAM FACIAL TISSUES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 78. EUROPE, MIDDLE EAST & AFRICA FACIAL TISSUES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 79. EUROPE, MIDDLE EAST & AFRICA FACIAL TISSUES MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 80. EUROPE, MIDDLE EAST & AFRICA FACIAL TISSUES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 81. EUROPE, MIDDLE EAST & AFRICA FACIAL TISSUES MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 82. DENMARK FACIAL TISSUES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 83. DENMARK FACIAL TISSUES MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 84. DENMARK FACIAL TISSUES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 85. EGYPT FACIAL TISSUES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 86. EGYPT FACIAL TISSUES MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 87. EGYPT FACIAL TISSUES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 88. FINLAND FACIAL TISSUES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 89. FINLAND FACIAL TISSUES MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 90. FINLAND FACIAL TISSUES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 91. FRANCE FACIAL TISSUES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 92. FRANCE FACIAL TISSUES MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 93. FRANCE FACIAL TISSUES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 94. GERMANY FACIAL TISSUES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 95. GERMANY FACIAL TISSUES MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 96. GERMANY FACIAL TISSUES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 97. ISRAEL FACIAL TISSUES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 98. ISRAEL FACIAL TISSUES MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 99. ISRAEL FACIAL TISSUES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 100. ITALY FACIAL TISSUES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 101. ITALY FACIAL TISSUES MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 102. ITALY FACIAL TISSUES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 103. NETHERLANDS FACIAL TISSUES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 104. NETHERLANDS FACIAL TISSUES MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 105. NETHERLANDS FACIAL TISSUES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 106. NIGERIA FACIAL TISSUES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 107. NIGERIA FACIAL TISSUES MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 108. NIGERIA FACIAL TISSUES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 109. NORWAY FACIAL TISSUES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 110. NORWAY FACIAL TISSUES MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 111. NORWAY FACIAL TISSUES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 112. POLAND FACIAL TISSUES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 113. POLAND FACIAL TISSUES MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 114. POLAND FACIAL TISSUES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 115. QATAR FACIAL TISSUES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 116. QATAR FACIAL TISSUES MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 117. QATAR FACIAL TISSUES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 118. RUSSIA FACIAL TISSUES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 119. RUSSIA FACIAL TISSUES MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 120. RUSSIA FACIAL TISSUES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 121. SAUDI ARABIA FACIAL TISSUES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 122. SAUDI ARABIA FACIAL TISSUES MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 123. SAUDI ARABIA FACIAL TISSUES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 124. SOUTH AFRICA FACIAL TISSUES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 125. SOUTH AFRICA FACIAL TISSUES MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 126. SOUTH AFRICA FACIAL TISSUES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 127. SPAIN FACIAL TISSUES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 128. SPAIN FACIAL TISSUES MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 129. SPAIN FACIAL TISSUES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 130. SWEDEN FACIAL TISSUES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 131. SWEDEN FACIAL TISSUES MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 132. SWEDEN FACIAL TISSUES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 133. SWITZERLAND FACIAL TISSUES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 134. SWITZERLAND FACIAL TISSUES MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 135. SWITZERLAND FACIAL TISSUES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 136. TURKEY FACIAL TISSUES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 137. TURKEY FACIAL TISSUES MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 138. TURKEY FACIAL TISSUES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 139. UNITED ARAB EMIRATES FACIAL TISSUES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 140. UNITED ARAB EMIRATES FACIAL TISSUES MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 141. UNITED ARAB EMIRATES FACIAL TISSUES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 142. UNITED KINGDOM FACIAL TISSUES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 143. UNITED KINGDOM FACIAL TISSUES MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
• TABLE 144. UNITED KINGDOM FACIAL TISSUES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 145. FACIAL TISSUES MARKET SHARE, BY KEY PLAYER, 2023
• TABLE 146. FACIAL TISSUES MARKET, FPNV POSITIONING MATRIX, 2023

The Facial Tissues Market was valued at USD 2.91 billion in 2023, expected to reach USD 3.05 billion in 2024, and is projected to grow at a CAGR of 4.89%, to USD 4.07 billion by 2030.

The facial tissues market encompasses the production, distribution, and sale of soft, disposable paper-based products designed primarily for facial hygiene. These tissues are utilized in various settings, including households, healthcare facilities, and commercial establishments, for personal care, cleaning, and cosmetic applications. The increasing demand for convenience, hygiene, and disposable products fuels the necessity of facial tissues. With rising awareness regarding hygiene and sanitation, especially post-pandemic, the facial tissue market sees a growing adoption across widespread end-use sectors such as household, commercial, healthcare, and hospitality. One of the key growth drivers is the growing urban population allied with rising disposable incomes, enhancing consumers' propensity to spend on premium and sustainable tissue products. The market has potential opportunities in developing eco-friendly products due to increased environmental concerns and consumers' preference for sustainable options. Companies investing in biodegradable tissues or those made from recycled materials can seize a competitive advantage. However, market growth is constrained by challenges such as fluctuations in raw material prices and the environmental impact associated with deforestation, potentially affecting manufacturers' profit margins. Furthermore, increasing competition from substitute products like handkerchiefs and washable cloths poses notable limitations. Innovating in product design and technology, such as introducing soft, antimicrobial, or scented tissues, provides potential research areas for growth. Digital marketing and e-commerce platforms also offer pathways for expanding market reach, emphasizing the need for businesses to adapt to technological advancements. As such, understanding consumer behavior, leveraging digital tools, and emphasizing sustainability can contribute significantly to capturing market share. The nature of the market is dynamically evolving, driven by innovation, consumer preferences, and regulatory reforms, requiring companies to be proactive in aligning their offerings with sustainability trends and diversified application needs to achieve business growth.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Facial Tissues Market

The Facial Tissues Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Growing focus on personal hygiene and cleanliness
  • Rising use owing to convenience and portability
  • Social media influence and celebrity endorsements
• Market Restraints
  • Volatility of raw material cost
• Market Opportunities
  • Introduction of innovative facial tissues
  • Increasing availability of facial tissues on eCommerce platforms
• Market Challenges
  • Availability of substitutes and environmental issues

Porter's Five Forces: A Strategic Tool for Navigating the Facial Tissues Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Facial Tissues Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Facial Tissues Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Facial Tissues Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Facial Tissues Market

A detailed market share analysis in the Facial Tissues Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Facial Tissues Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Facial Tissues Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Facial Tissues Market

A strategic analysis of the Facial Tissues Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Facial Tissues Market, highlighting leading vendors and their innovative profiles. These include Asia Pulp & Paper Group by Sinar Mas, Beco by Kwick Living (I) Limited, Beiersdorf AG, C&S Paper Co., Ltd., Cascades Tissue Group, Empresas CMPC S.A., Essity AB, Georgia-Pacific Consumer Products LP, Hengan International Group Company Limited, Johnson & Johnson Consumer Inc., Kimberly-Clark Corporation, KP Tissue Inc., Larsen Supply Co., Metsa Group, Papernet by Sofidel SpA, Reflex International Merchandise Ltd., Riverside Paper Co. Inc. by SupplyOne, Inc., Satino by WEPA Professional GmbH, The Procter & Gamble Company, Unilever PLC, and Winner Medical Co., Ltd..

Market Segmentation & Coverage

This research report categorizes the Facial Tissues Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Product, market is studied across Antibacterial, Lotion Infused, and Regular.
• Based on Packaging Type, market is studied across Box Pack and Pocket Pack.
• Based on Distribution Channel, market is studied across Online Store, Pharmacies, and Supermarket & Hypermarket.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Growing focus on personal hygiene and cleanliness
    • 5.1.1.2. Rising use owing to convenience and portability
    • 5.1.1.3. Social media influence and celebrity endorsements
  • 5.1.2. Restraints
    • 5.1.2.1. Volatility of raw material cost
  • 5.1.3. Opportunities
    • 5.1.3.1. Introduction of innovative facial tissues
    • 5.1.3.2. Increasing availability of facial tissues on eCommerce platforms
  • 5.1.4. Challenges
    • 5.1.4.1. Availability of substitutes and environmental issues
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Facial Tissues Market, by Product

• 6.1. Introduction
• 6.2. Antibacterial
• 6.3. Lotion Infused
• 6.4. Regular

7. Facial Tissues Market, by Packaging Type

• 7.1. Introduction
• 7.2. Box Pack
• 7.3. Pocket Pack

8. Facial Tissues Market, by Distribution Channel

• 8.1. Introduction
• 8.2. Online Store
• 8.3. Pharmacies
• 8.4. Supermarket & Hypermarket

9. Americas Facial Tissues Market

• 9.1. Introduction
• 9.2. Argentina
• 9.3. Brazil
• 9.4. Canada
• 9.5. Mexico
• 9.6. United States

10. Asia-Pacific Facial Tissues Market

• 10.1. Introduction
• 10.2. Australia
• 10.3. China
• 10.4. India
• 10.5. Indonesia
• 10.6. Japan
• 10.7. Malaysia
• 10.8. Philippines
• 10.9. Singapore
• 10.10. South Korea
• 10.11. Taiwan
• 10.12. Thailand
• 10.13. Vietnam

11. Europe, Middle East & Africa Facial Tissues Market

• 11.1. Introduction
• 11.2. Denmark
• 11.3. Egypt
• 11.4. Finland
• 11.5. France
• 11.6. Germany
• 11.7. Israel
• 11.8. Italy
• 11.9. Netherlands
• 11.10. Nigeria
• 11.11. Norway
• 11.12. Poland
• 11.13. Qatar
• 11.14. Russia
• 11.15. Saudi Arabia
• 11.16. South Africa
• 11.17. Spain
• 11.18. Sweden
• 11.19. Switzerland
• 11.20. Turkey
• 11.21. United Arab Emirates
• 11.22. United Kingdom

12. Competitive Landscape

• 12.1. Market Share Analysis, 2023
• 12.2. FPNV Positioning Matrix, 2023
• 12.3. Competitive Scenario Analysis
• 12.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Asia Pulp & Paper Group by Sinar Mas
• 2. Beco by Kwick Living (I) Limited
• 3. Beiersdorf AG
• 4. C&S Paper Co., Ltd.
• 5. Cascades Tissue Group
• 6. Empresas CMPC S.A.
• 7. Essity AB
• 8. Georgia-Pacific Consumer Products LP
• 9. Hengan International Group Company Limited
• 10. Johnson & Johnson Consumer Inc.
• 11. Kimberly-Clark Corporation
• 12. KP Tissue Inc.
• 13. Larsen Supply Co.
• 14. Metsa Group
• 15. Papernet by Sofidel SpA
• 16. Reflex International Merchandise Ltd.
• 17. Riverside Paper Co. Inc. by SupplyOne, Inc.
• 18. Satino by WEPA Professional GmbH
• 19. The Procter & Gamble Company
• 20. Unilever PLC
• 21. Winner Medical Co., Ltd.