フェイシャルティッシュの市場規模、シェア、動向分析レポート：タイプ別、包装別、層数別、流通チャネル別、地域別、セグメント別予測、2025年～2030年

フェイシャルティッシュ市場の成長と動向

Grand View Research, Inc.の最新レポートによると、世界のフェイシャルティッシュ市場規模は2030年までに102億8,000万米ドルに達する見込みです。

同市場は2025～2030年にかけてCAGR 4.4％で成長すると予測されています。この成長は、衛生や清潔に対する消費者の意識の高まりが、フェイシャルティッシュのようなパーソナルケア製品の需要急増につながっているなど、さまざまな要因によるものです。

市場の成長は、特に新興国における可処分所得の増加によって大きく牽引されています。消費者の購買力が高まるにつれ、フェイシャルティッシュを含む高級品や利便性重視の製品へのシフトが顕著になっています。

さらに、アレルギーや呼吸器系疾患の有病率の高まりは、アレルゲンへの曝露を緩和し清潔さを維持するために不可欠な衛生ソリューションとして、フェイシャルティッシュの需要を増大させています。この市場はまた、優れた柔らかさ、ローション注入、抗菌特性などの特性を強化したフェイシャルティッシュの開発など、継続的な製品革新の恩恵も受けています。こうした進歩は、使い心地を向上させるだけでなく、従来の用途を超えたフェイシャルティッシュの機能的用途を広げています。

もう一つの要因は、都市化の進展とライフスタイルの変化で、外出先での使い捨て衛生用品への嗜好が高まっていることです。フェイシャルティッシュが提供する利便性は、忙しい生活を送る人々に人気のある選択肢となっています。さらに、COVID-19の流行は衛生と清潔さの重要性を高め、個人と公衆衛生のための必須アイテムとしてフェイシャルティッシュの需要をさらに押し上げています。

フェイシャルティッシュ市場レポートハイライト

• 注入型フェイシャルティッシュの需要は、2025～2030年にかけて大きく伸びると予測されます。スキンケアと健康への注目が高まる中、付加的なケアを提供する注入型フェイシャルティッシュが人気を集めそうです。例えば、鎮静剤を注入したフェイシャルティッシュは、肌の炎症を抑え、より快適な体験を提供するのに役立ちます。
• 2024年には、ボックスフェイシャルティッシュの販売が市場を独占します。ボックス入りフェイシャルティッシュは、便利で使いやすい包装ソリューションで、消費者にアピールします。手間をかけずに箱から素早くフェイシャルティッシュを取り出せるため、家庭やオフィスなどの場面で人気の高い選択肢となっています。
• 2層ティッシュは、予測期間中に大きく成長する見込みです。2枚重ねのフェイシャルティッシュは強さと柔らかさのバランスが取れており、快適さを損なうことなく耐久性を求める消費者に好まれます。層が追加されたことで、ティッシュは水分を吸収し、複数の用途に対応する効果が高まりました。
• eコマースチャネルを通じたフェイシャルティッシュの販売は、2025～2030年にかけて大きく成長すると予想されます。デジタルトランスフォーメーションの進行と、都市部と農村部の両方におけるインターネット普及率の上昇が、eコマースの成長を促進しています。より多くの消費者がインターネットにアクセスできるようになり、オンラインショッピングに慣れ親しむようになるにつれて、eコマースを通じてのフェイシャルティッシュの需要は高まると考えられます。

目次

第1章 調査手法と範囲

第2章 エグゼクティブサマリー

第3章 フェイシャルティッシュ市場の変数、動向、範囲

• 市場系統の展望
  • 親市場の展望
  • 関連市場展望
• 産業バリューチェーン分析
  • 利益率分析（産業レベル）
• 市場力学
  • 市場促進要因分析
  • 市場抑制要因分析
  • 市場機会
  • 市場課題
• 産業分析ツール
  • ポーターのファイブフォース分析
• 市場参入戦略

第4章 消費者行動分析

• 人口統計分析
• 消費者の動向と嗜好
• 購入決定に影響を与える要因
• 消費者製品の採用
• 観察と推奨事項

第5章 フェイシャルティッシュ市場：タイプ別、推定・動向分析

• タイプ別フェイシャルティッシュ市場：主要ポイント
• タイプ変動分析と市場シェア、2024年と2030年
• タイプ別、2018～2030年
  • 通常
  • 注入

第6章 フェイシャルティッシュ市場：包装別、推定・動向分析

• 包装別フェイシャルティッシュ市場：主要ポイント
• 包装変動分析と市場シェア、2024年と2030年
• 包装別、2018～2030年
  • ボックス
  • パケット

第7章 フェイシャルティッシュ市場：層数別、推定・動向分析

• 層数別フェイシャルティッシュ市場：主要ポイント
• 層数変動分析と市場シェア、2024年と2030年
• 層数別、2018～2030年
  • 1層
  • 2層
  • 3層以上

第8章 フェイシャルティッシュ市場：流通チャネル別、推定・動向分析

• 流通チャネル別フェイシャルティッシュ市場：主要ポイント
• 流通チャネル変動分析と市場シェア、2024年と2030年
• 流通チャネル別、2018～2030年
  • スーパーマーケットとハイパーマーケット
  • コンビニエンスストア
  • 薬局とドラッグストア
  • eコマース
  • その他

第9章 フェイシャルティッシュ市場：地域別、推定・動向分析

• フェイシャルティッシュ市場：地域別展望
• 地域別市場：主要ポイント
• 地域別、2018～2030年
  • 北米
  • 欧州
  • アジア太平洋
  • ラテンアメリカ
  • 中東・アフリカ

第10章 フェイシャルティッシュ市場：競合分析

• 主要市場参入企業による最近の動向と影響分析
• 企業分類
• 参入企業概要
• 企業市場シェア分析、2024年（％）
• 企業ヒートマップ分析
• 戦略マッピング
• 企業プロファイル
  • KCWW
  • Procter & Gamble（P&G）Company Inc.
  • Georgia-Pacific
  • Essity Aktiebolag
  • Hearttex
  • Cottonsoft
  • Seventh Generation Inc.
  • WEPA Hygieneprodukte GmbH
  • Irving Consumer Products Limited.
  • Industrie Cartarie Tronchetti SpA

List of Tables

• Table 1 Facial tissues market: Key market driver analysis
• Table 2 Facial tissues market: Key market restraint analysis
• Table 3 Facial tissues market estimates & forecast, 2018 - 2030, by type (USD Million)
• Table 4 Regular facial tissues market estimates & forecasts, 2018 - 2030 (USD Million)
• Table 5 Infused facial tissues market estimates & forecasts, 2018 - 2030 (USD Million)
• Table 6 Facial tissues market estimates & forecast, 2018 - 2030, by packaging (USD Million)
• Table 7 Box facial tissues market estimates & forecasts, 2018 - 2030 (USD Million)
• Table 8 Packet tissues market estimates & forecasts, 2018 - 2030 (USD Million)
• Table 9 Facial tissues market estimates & forecast, 2018 - 2030, by ply count (USD Million)
• Table 10 1-ply facial tissues market estimates & forecasts, 2018 - 2030 (USD Million)
• Table 11 2-ply facial tissues market estimates & forecasts, 2018 - 2030 (USD Million)
• Table 12 3-ply and multi-ply facial tissues market estimates & forecasts, 2018 - 2030 (USD Million)
• Table 13 Facial tissues market estimates & forecast, 2018 - 2030, by distribution channel (USD Million)
• Table 14 Facial tissues market estimates and forecasts through supermarkets & hypermarkets, 2018 - 2030 (USD Million)
• Table 15 Facial tissues market estimates and forecasts through convenience stores, 2018 - 2030 (USD Million)
• Table 16 Facial tissues market estimates and forecasts through pharmacies & drug stores, 2018 - 2030 (USD Million)
• Table 17 Facial tissues market estimates and forecasts through e-commerce channels, 2018 - 2030 (USD Million)
• Table 18 Facial tissues market estimates and forecasts through other distribution channels, 2018 - 2030 (USD Million)
• Table 19 Facial tissues market estimates & forecast, 2018 - 2030, by region (USD Million)
• Table 20 North America facial tissues market estimates and forecast, 2018 - 2030 (USD Million)
• Table 21 North America facial tissues market revenue estimates and forecast, by type, 2018 - 2030 (USD Million)
• Table 22 North America facial tissues market revenue estimates and forecast, by packaging, 2018 - 2030 (USD Million)
• Table 23 North America facial tissues market revenue estimates and forecast, by ply count, 2018 - 2030 (USD Million)
• Table 24 North America facial tissues market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• Table 25 U.S. macro-economic outlay
• Table 26 U.S. facial tissues market estimates and forecast, 2018 - 2030 (USD Million)
• Table 27 U.S. facial tissues market revenue estimates and forecast, by type, 2018 - 2030 (USD Million)
• Table 28 U.S. facial tissues market revenue estimates and forecast, by packaging, 2018 - 2030 (USD Million)
• Table 29 U.S. facial tissues market revenue estimates and forecast, by ply count, 2018 - 2030 (USD Million)
• Table 30 U.S. facial tissues market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• Table 31 Canada macro-economic outlay
• Table 32 Canada facial tissues market estimates and forecast, 2018 - 2030 (USD Million)
• Table 33 Canada facial tissues market revenue estimates and forecast, by type, 2018 - 2030 (USD Million)
• Table 34 Canada facial tissues market revenue estimates and forecast, by packaging, 2018 - 2030 (USD Million)
• Table 35 Canada facial tissues market revenue estimates and forecast, by ply count, 2018 - 2030 (USD Million)
• Table 36 Canada facial tissues market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• Table 37 Mexico macro-economic outlay
• Table 38 Mexico facial tissues market estimates and forecast, 2018 - 2030 (USD Million)
• Table 39 Mexico facial tissues market revenue estimates and forecast, by type, 2018 - 2030 (USD Million)
• Table 40 Mexico facial tissues market revenue estimates and forecast, by packaging, 2018 - 2030 (USD Million)
• Table 41 Mexico facial tissues market revenue estimates and forecast, by ply count, 2018 - 2030 (USD Million)
• Table 42 Mexico facial tissues market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• Table 43 Europe facial tissues market estimates and forecast, 2018 - 2030 (USD Million)
• Table 44 Europe facial tissues market revenue estimates and forecast, by type, 2018 - 2030 (USD Million)
• Table 45 Europe facial tissues market revenue estimates and forecast, by packaging, 2018 - 2030 (USD Million)
• Table 46 Europe facial tissues market revenue estimates and forecast, by ply count, 2018 - 2030 (USD Million)
• Table 47 Europe facial tissues market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• Table 48 UK macro-economic outlay
• Table 49 UK facial tissues market estimates and forecast, 2018 - 2030 (USD Million)
• Table 50 UK facial tissues market revenue estimates and forecast, by type, 2018 - 2030 (USD Million)
• Table 51 UK facial tissues market revenue estimates and forecast, by packaging, 2018 - 2030 (USD Million)
• Table 52 UK facial tissues market revenue estimates and forecast, by ply count, 2018 - 2030 (USD Million)
• Table 53 UK facial tissues market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• Table 54 Germany macro-economic outlay
• Table 55 Germany facial tissues market estimates and forecast, 2018 - 2030 (USD Million)
• Table 56 Germany facial tissues market revenue estimates and forecast, by type, 2018 - 2030 (USD Million)
• Table 57 Germany facial tissues market revenue estimates and forecast, by packaging, 2018 - 2030 (USD Million)
• Table 58 Germany facial tissues market revenue estimates and forecast, by ply count, 2018 - 2030 (USD Million)
• Table 59 Germany facial tissues market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• Table 60 France macro-economic outlay
• Table 61 France facial tissues market estimates and forecast, 2018 - 2030 (USD Million)
• Table 62 France facial tissues market revenue estimates and forecast, by type, 2018 - 2030 (USD Million)
• Table 63 France facial tissues market revenue estimates and forecast, by packaging, 2018 - 2030 (USD Million)
• Table 64 France facial tissues market revenue estimates and forecast, by ply count, 2018 - 2030 (USD Million)
• Table 65 France facial tissues market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• Table 66 Italy macro-economic outlay
• Table 67 Italy facial tissues market estimates and forecast, 2018 - 2030 (USD Million)
• Table 68 Italy facial tissues market revenue estimates and forecast, by type, 2018 - 2030 (USD Million)
• Table 69 Italy facial tissues market revenue estimates and forecast, by packaging, 2018 - 2030 (USD Million)
• Table 70 Italy facial tissues market revenue estimates and forecast, by ply count, 2018 - 2030 (USD Million)
• Table 71 Italy facial tissues market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• Table 72 Spain macro-economic outlay
• Table 73 Spain facial tissues market estimates and forecast, 2018 - 2030 (USD Million)
• Table 74 Spain facial tissues market revenue estimates and forecast, by type, 2018 - 2030 (USD Million)
• Table 75 Spain facial tissues market revenue estimates and forecast, by packaging, 2018 - 2030 (USD Million)
• Table 76 Spain facial tissues market revenue estimates and forecast, by ply count, 2018 - 2030 (USD Million)
• Table 77 Spain facial tissues market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• Table 78 Asia Pacific facial tissues market estimates and forecast, 2018 - 2030 (USD Million)
• Table 79 Asia Pacific facial tissues market revenue estimates and forecast, by type, 2018 - 2030 (USD Million)
• Table 80 Asia Pacific facial tissues market revenue estimates and forecast, by packaging, 2018 - 2030 (USD Million)
• Table 81 Asia Pacific facial tissues market revenue estimates and forecast, by ply count, 2018 - 2030 (USD Million)
• Table 82 Asia Pacific facial tissues market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• Table 83 China macro-economic outlay
• Table 84 China facial tissues market estimates and forecast, 2018 - 2030 (USD Million)
• Table 85 China facial tissues market revenue estimates and forecast, by type, 2018 - 2030 (USD Million)
• Table 86 China facial tissues market revenue estimates and forecast, by packaging, 2018 - 2030 (USD Million)
• Table 87 China facial tissues market revenue estimates and forecast, by ply count, 2018 - 2030 (USD Million)
• Table 88 China facial tissues market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• Table 89 India macro-economic outlay
• Table 90 India facial tissues market estimates and forecast, 2018 - 2030 (USD Million)
• Table 91 India facial tissues market revenue estimates and forecast, by type, 2018 - 2030 (USD Million)
• Table 92 India facial tissues market revenue estimates and forecast, by packaging, 2018 - 2030 (USD Million)
• Table 93 India facial tissues market revenue estimates and forecast, by ply count, 2018 - 2030 (USD Million)
• Table 94 India facial tissues market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• Table 95 Japan macro-economic outlay
• Table 96 Japan facial tissues market estimates and forecast, 2018 - 2030 (USD Million)
• Table 97 Japan facial tissues market revenue estimates and forecast, by type, 2018 - 2030 (USD Million)
• Table 98 Japan facial tissues market revenue estimates and forecast, by packaging, 2018 - 2030 (USD Million)
• Table 99 Japan facial tissues market revenue estimates and forecast, by ply count, 2018 - 2030 (USD Million)
• Table 100 Japan facial tissues market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• Table 101 South Korea macro-economic outlay
• Table 102 South Korea facial tissues market estimates and forecast, 2018 - 2030 (USD Million)
• Table 103 South Korea facial tissues market revenue estimates and forecast, by type, 2018 - 2030 (USD Million)
• Table 104 South Korea facial tissues market revenue estimates and forecast, by packaging, 2018 - 2030 (USD Million)
• Table 105 South Korea facial tissues market revenue estimates and forecast, by ply count, 2018 - 2030 (USD Million)
• Table 106 South Korea facial tissues market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• Table 107 Australia & New Zealand macro-economic outlay
• Table 108 Australia & New Zealand facial tissues market estimates and forecast, 2018 - 2030 (USD Million)
• Table 109 Australia & New Zealand facial tissues market revenue estimates and forecast, by type, 2018 - 2030 (USD Million)
• Table 110 Australia & New Zealand facial tissues market revenue estimates and forecast, by packaging, 2018 - 2030 (USD Million)
• Table 111 Australia & New Zealand facial tissues market revenue estimates and forecast, by ply count, 2018 - 2030 (USD Million)
• Table 112 Australia & New Zealand facial tissues market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• Table 113 Latin America facial tissues market estimates and forecast, 2018 - 2030 (USD Million)
• Table 114 Latin America facial tissues market revenue estimates and forecast, by type, 2018 - 2030 (USD Million)
• Table 115 Latin America facial tissues market revenue estimates and forecast, by packaging, 2018 - 2030 (USD Million)
• Table 116 Latin America facial tissues market revenue estimates and forecast, by ply count, 2018 - 2030 (USD Million)
• Table 117 Latin America facial tissues market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• Table 118 Brazil macro-economic outlay
• Table 119 Brazil facial tissues market estimates and forecast, 2018 - 2030 (USD Million)
• Table 120 Brazil facial tissues market revenue estimates and forecast, by type, 2018 - 2030 (USD Million)
• Table 121 Brazil facial tissues market revenue estimates and forecast, by packaging, 2018 - 2030 (USD Million)
• Table 122 Brazil facial tissues market revenue estimates and forecast, by ply count, 2018 - 2030 (USD Million)
• Table 123 Brazil facial tissues market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• Table 124 Argentina macro-economic outlay
• Table 125 Argentina facial tissues market estimates and forecast, 2018 - 2030 (USD Million)
• Table 126 Argentina facial tissues market revenue estimates and forecast, by type, 2018 - 2030 (USD Million)
• Table 127 Argentina facial tissues market revenue estimates and forecast, by packaging, 2018 - 2030 (USD Million)
• Table 128 Argentina facial tissues market revenue estimates and forecast, by ply count, 2018 - 2030 (USD Million)
• Table 129 Argentina facial tissues market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• Table 130 Middle East & Africa facial tissues market estimates and forecast, 2018 - 2030 (USD Million)
• Table 131 Middle East & Africa facial tissues market revenue estimates and forecast, by type, 2018 - 2030 (USD Million)
• Table 132 Middle East & Africa facial tissues market revenue estimates and forecast, by packaging, 2018 - 2030 (USD Million)
• Table 133 Middle East & Africa facial tissues market revenue estimates and forecast, by ply count, 2018 - 2030 (USD Million)
• Table 134 Middle East & Africa facial tissues market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• Table 135 South Africa macro-economic outlay
• Table 136 South Africa facial tissues market estimates and forecast, 2018 - 2030 (USD Million)
• Table 137 South Africa facial tissues market revenue estimates and forecast, by type, 2018 - 2030 (USD Million)
• Table 138 South Africa facial tissues market revenue estimates and forecast, by packaging, 2018 - 2030 (USD Million)
• Table 139 South Africa facial tissues market revenue estimates and forecast, by ply count, 2018 - 2030 (USD Million)
• Table 140 South Africa facial tissues market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• Table 141 UAE macro-economic outlay
• Table 142 UAE facial tissues market estimates and forecast, 2018 - 2030 (USD Million)
• Table 143 UAE facial tissues market revenue estimates and forecast, by type, 2018 - 2030 (USD Million)
• Table 144 UAE facial tissues market revenue estimates and forecast, by packaging, 2018 - 2030 (USD Million)
• Table 145 UAE facial tissues market revenue estimates and forecast, by ply count, 2018 - 2030 (USD Million)
• Table 146 UAE facial tissues market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• Table 147 Recent developments & impact analysis, by key market participants
• Table 148 Company market share, 2024 (%)
• Table 149 Company heat map analysis, 2024
• Table 150 Companies implementing key strategies

List of Figures

• Fig. 1 Facial tissues market segmentation
• Fig. 2 Information procurement
• Fig. 3 Primary research pattern
• Fig. 4 Primary research approaches
• Fig. 5 Primary research process
• Fig. 6 Market snapshot
• Fig. 7 Segment snapshot
• Fig. 8 Regional snapshot
• Fig. 9 Competitive landscape snapshot
• Fig. 10 Parent industry and facial tissues market size, 2024 (USD Million)
• Fig. 11 Facial tissues market: Value chain analysis
• Fig. 12 Facial tissues market: Dynamics
• Fig. 13 Facial tissues market: Porter's five forces analysis
• Fig. 14 Facial tissues market, by type: Key takeaways
• Fig. 15 Facial tissues market: Type movement analysis, 2024 & 2030 (%)
• Fig. 16 Regular facial tissues market estimates & forecasts, 2018 - 2030 (USD Million)
• Fig. 17 Infused facial tissues market estimates & forecasts, 2018 - 2030 (USD Million)
• Fig. 18 Facial tissues market, by packaging: Key takeaways
• Fig. 19 Facial tissues market: Packaging movement analysis, 2024 & 2030 (%)
• Fig. 20 Box facial tissues market estimates & forecasts, 2018 - 2030 (USD Million)
• Fig. 21 Packet facial tissues market estimates & forecasts, 2018 - 2030 (USD Million)
• Fig. 22 Facial tissues market, by ply count: Key takeaways
• Fig. 23 Facial tissues market: Ply Count movement analysis, 2024 & 2030 (%)
• Fig. 24 1-ply facial tissues market estimates & forecasts, 2018 - 2030 (USD Million)
• Fig. 25 2-ply facial tissues market estimates & forecasts, 2018 - 2030 (USD Million)
• Fig. 26 3-ply and multi-ply facial tissues market estimates & forecasts, 2018 - 2030 (USD Million)
• Fig. 27 Facial tissues market, by Distribution Channel: Key takeaways
• Fig. 28 Facial tissues market: Distribution Channel movement analysis, 2024 & 2030 (%)
• Fig. 29 Facial tissues market estimates and forecasts through supermarkets & hypermarkets, 2018 - 2030 (USD Million)
• Fig. 30 Facial tissues market estimates and forecasts through convenience stores, 2018 - 2030 (USD Million)
• Fig. 31 Facial tissues market estimates and forecasts through pharmacies & drug stores, 2018 - 2030 (USD Million)
• Fig. 32 Facial tissues market estimates and forecasts through e-commerce channels, 2018 - 2030 (USD Million)
• Fig. 33 Facial tissues market estimates and forecasts through other distribution channels, 2018 - 2030 (USD Million)
• Fig. 34 Facial tissues market: Regional outlook, 2024 & 2030, (USD Million)
• Fig. 35 Regional marketplace: Key takeaways
• Fig. 36 North America facial tissues market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 37 US facial tissues market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 38 Canada facial tissues market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 39 Mexico facial tissues market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 40 Europe facial tissues market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 41 Germany facial tissues market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 42 UK facial tissues market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 43 France facial tissues market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 44 Italy facial tissues market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 45 Spain facial tissues market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 46 Asia Pacific facial tissues market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 47 China facial tissues market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 48 India facial tissues market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 49 Japan facial tissues market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 50 South Korea facial tissues market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 51 Australia & New Zealand facial tissues market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 52 Latin America facial tissues market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 53 Brazil facial tissues market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 54 Argentina facial tissues market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 55 Middle East & Africa facial tissues market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 56 South Africa facial tissues market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 57 UAE facial tissues market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 58 Key company categorization
• Fig. 59 Company market share analysis, 2024
• Fig. 60 The strategic framework of facial tissues

Facial Tissues Market Growth & Trends:

The global facial tissues market size is expected to reach USD 10.28 billion by 2030, according to a new report by Grand View Research, Inc. The market is projected to grow at a CAGR of 4.4% from 2025 to 2030. This growth is attributed to various factors, including increasing consumer awareness about hygiene and cleanliness, which has led to a surge in demand for personal care products like facial tissues.

The growth of the market is significantly driven by rising disposable incomes, particularly in emerging economies. As consumers experience increased purchasing power, there is a notable shift towards premium and convenience-oriented products, including facial tissues.

Furthermore, the heightened prevalence of allergies and respiratory conditions has amplified the demand for facial tissues as an essential hygiene solution to mitigate exposure to allergens and maintain cleanliness. The market also benefits from continuous product innovations, such as the development of tissues with enhanced attributes, including superior softness, lotion infusion, and antibacterial properties. These advancements not only elevate the user experience but also broaden the functional applications of facial tissues beyond conventional uses.

Another contributing factor is the growing urbanization and changing lifestyles, which have led to an increased preference for on-the-go and disposable hygiene products. The convenience offered by facial tissues makes them a popular choice for people leading busy lives. Furthermore, the COVID-19 pandemic has heightened the importance of hygiene and cleanliness, further boosting the demand for facial tissues as essential items for personal and public health.

Facial Tissues Market Report Highlights:

• Demand for infused facial tissues is projected to grow significantly from 2025 to 2030. With an increasing focus on skincare and health, infused facial tissues that provide additional care are likely to gain traction. For instance, tissues infused with soothing agents can help reduce skin irritation and provide a more comfortable experience.
• The sale of facial tissues in the box dominated the market in 2024. Boxed facial tissues offer a convenient and easy-to-use packaging solution that appeals to consumers. The ability to quickly access tissue from a box without any fuss makes it a popular choice for households, offices, and other settings.
• 2-ply facial tissues are expected to grow significantly over the forecast period. 2-ply facial tissues offer a balance of strength and softness, making them a preferred choice for consumers who seek durability without compromising on comfort. The added layer ensures that the tissues are more effective in absorbing moisture and handling multiple uses.
• Sales of facial tissues through e-commerce channels are expected to grow significantly from 2025 -2030. The ongoing digital transformation and increasing internet penetration in both urban and rural areas are facilitating the growth of e-commerce. As more consumers gain access to the internet and become familiar with online shopping, the demand for facial tissues through e-commerce is set to rise.

Table of Contents

Chapter 1. Methodology and Scope

• 1.1. Market Segmentation & Scope
• 1.2. Market Definition
• 1.3. Information Procurement
  • 1.3.1. Purchased Database
  • 1.3.2. GVR's Internal Database
  • 1.3.3. Secondary Sources & Third-Party Perspectives
  • 1.3.4. Primary Research
• 1.4. Information Analysis
  • 1.4.1. Data Analysis Models
• 1.5. Market Formulation & Data Visualization
• 1.6. Data Validation & Publishing

Chapter 2. Executive Summary

• 2.1. Market Snapshot
• 2.2. Segment Snapshot
• 2.3. Competitive Landscape Snapshot

Chapter 3. Facial Tissues Market Variables, Trends & Scope

• 3.1. Market Lineage Outlook
  • 3.1.1. Parent Market Outlook
  • 3.1.2. Related Market Outlook
• 3.2. Industry Value Chain Analysis
  • 3.2.1. Profit Margin Analysis (Industry-level)
• 3.3. Market Dynamics
  • 3.3.1. Market Driver Analysis
  • 3.3.2. Market Restraint Analysis
  • 3.3.3. Market Opportunities
  • 3.3.4. Market Challenges
• 3.4. Industry Analysis Tools
  • 3.4.1. Porter's Five Forces Analysis
• 3.5. Market Entry Strategies

Chapter 4. Consumer Behavior Analysis

• 4.1. Demographic Analysis
• 4.2. Consumer Trends and Preferences
• 4.3. Factors Affecting Buying Decision
• 4.4. Consumer Product Adoption
• 4.5. Observations & Recommendations

Chapter 5. Facial Tissues Market: Type Estimates & Trend Analysis

• 5.1. Facial Tissues Market, By Type: Key Takeaways
• 5.2. Type Movement Analysis & Market Share, 2024 & 2030
• 5.3. Market Estimates & Forecasts, By Type, 2018 - 2030 (USD Million)
  • 5.3.1. Regular
    • 5.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 5.3.2. Infused
    • 5.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 6. Facial Tissues Market: Packaging Estimates & Trend Analysis

• 6.1. Facial Tissues Market, By Packaging: Key Takeaways
• 6.2. Packaging Movement Analysis & Market Share, 2024 & 2030
• 6.3. Market Estimates & Forecasts, By Packaging, 2018 - 2030 (USD Million)
  • 6.3.1. Box
    • 6.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 6.3.2. Packet
    • 6.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 7. Facial Tissues Market: Ply Count Estimates & Trend Analysis

• 7.1. Facial Tissues Market, By Ply Count: Key Takeaways
• 7.2. Ply Count Movement Analysis & Market Share, 2024 & 2030
• 7.3. Market Estimates & Forecasts, by Ply Count, 2018 - 2030 (USD Million)
  • 7.3.1. 1-Ply
    • 7.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 7.3.2. 2-Ply
    • 7.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 7.3.3. 3-Ply and Multi-Ply
    • 7.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 8. Facial Tissues Market: Distribution Channel Estimates & Trend Analysis

• 8.1. Facial Tissues Market, By Distribution Channel: Key Takeaways
• 8.2. Distribution Channel Movement Analysis & Market Share, 2024 & 2030
• 8.3. Market Estimates & Forecasts, By Distribution Channel, 2018 - 2030 (USD Million)
  • 8.3.1. Supermarket & Hypermarket
    • 8.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 8.3.2. Convenience Stores
    • 8.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 8.3.3. Pharmacies and Drug Stores
    • 8.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 8.3.4. E-Commerce
    • 8.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 8.3.5. Others
    • 8.3.5.1. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 9. Facial Tissues Market: Regional Estimates & Trend Analysis

• 9.1. Facial Tissues Market: Regional Outlook
• 9.2. Regional Marketplaces: Key Takeaways
• 9.3. Market Estimates & Forecasts, by Region, 2018 - 2030 (USD Million)
  • 9.3.1. North America
    • 9.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 9.3.1.2. U.S.
      • 9.3.1.2.1. Key country dynamics
      • 9.3.1.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 9.3.1.3. Canada
      • 9.3.1.3.1. Key country dynamics
      • 9.3.1.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 9.3.1.4. Mexico
      • 9.3.1.4.1. Key country dynamics
      • 9.3.1.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 9.3.2. Europe
    • 9.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 9.3.2.2. UK
      • 9.3.2.2.1. Key country dynamics
      • 9.3.2.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 9.3.2.3. Germany
      • 9.3.2.3.1. Key country dynamics
      • 9.3.2.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 9.3.2.4. France
      • 9.3.2.4.1. Key country dynamics
      • 9.3.2.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 9.3.2.5. Italy
      • 9.3.2.5.1. Key country dynamics
      • 9.3.2.5.2. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 9.3.2.6. Spain
      • 9.3.2.6.1. Key country dynamics
      • 9.3.2.6.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 9.3.3. Asia Pacific
    • 9.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 9.3.3.2. China
      • 9.3.3.2.1. Key country dynamics
      • 9.3.3.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 9.3.3.3. India
      • 9.3.3.3.1. Key country dynamics
      • 9.3.3.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 9.3.3.4. Japan
      • 9.3.3.4.1. Key country dynamics
      • 9.3.3.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 9.3.3.5. South Korea
      • 9.3.3.5.1. Key country dynamics
      • 9.3.3.5.2. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 9.3.3.6. Australia & New Zealand
      • 9.3.3.6.1. Key country dynamics
      • 9.3.3.6.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 9.3.4. Latin America
    • 9.3.4.1. Brazil
      • 9.3.4.1.1. Key country dynamics
      • 9.3.4.1.2. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 9.3.4.2. Argentina
      • 9.3.4.2.1. Key country dynamics
      • 9.3.4.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 9.3.5. Middle East & Africa
    • 9.3.5.1. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 9.3.5.2. South Africa
      • 9.3.5.2.1. Key country dynamics
      • 9.3.5.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 9.3.5.3. UAE
      • 9.3.5.3.1. Key country dynamics
      • 9.3.5.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 10. Facial Tissues Market: Competitive Analysis

• 10.1. Recent Developments & Impact Analysis, by Key Market Participants
• 10.2. Company Categorization
• 10.3. Participant's Overview
• 10.4. Financial Performance
• 10.5. Product Benchmarking
• 10.6. Company Market Share Analysis, 2024 (%)
• 10.7. Company Heat Map Analysis
• 10.8. Strategy Mapping
• 10.9. Company Profiles
  • 10.10.1. KCWW
    • 10.10.1.1. Company Overview
    • 10.10.1.2. Financial Performance
    • 10.10.1.3. Product Portfolios
    • 10.10.1.4. Strategic Initiatives
  • 10.10.2. Procter & Gamble (P&G) Company Inc.
    • 10.10.2.1. Company Overview
    • 10.10.2.2. Financial Performance
    • 10.10.2.3. Product Portfolios
    • 10.10.2.4. Strategic Initiatives
  • 10.10.3. Georgia-Pacific
    • 10.10.3.1. Company Overview
    • 10.10.3.2. Financial Performance
    • 10.10.3.3. Product Portfolios
    • 10.10.3.4. Strategic Initiatives
  • 10.10.4. Essity Aktiebolag
    • 10.10.4.1. Company Overview
    • 10.10.4.2. Financial Performance
    • 10.10.4.3. Product Portfolios
    • 10.10.4.4. Strategic Initiatives
  • 10.10.5. Hearttex
    • 10.10.5.1. Company Overview
    • 10.10.5.2. Financial Performance
    • 10.10.5.3. Product Portfolios
    • 10.10.5.4. Strategic Initiatives
  • 10.10.6. Cottonsoft
    • 10.10.6.1. Company Overview
    • 10.10.6.2. Financial Performance
    • 10.10.6.3. Product Portfolios
    • 10.10.6.4. Strategic Initiatives
  • 10.10.7. Seventh Generation Inc.
    • 10.10.7.1. Company Overview
    • 10.10.7.2. Financial Performance
    • 10.10.7.3. Product Portfolios
    • 10.10.7.4. Strategic Initiatives
  • 10.10.8. WEPA Hygieneprodukte GmbH
    • 10.10.8.1. Company Overview
    • 10.10.8.2. Financial Performance
    • 10.10.8.3. Product Portfolios
    • 10.10.8.4. Strategic Initiatives
  • 10.10.9. Irving Consumer Products Limited.
    • 10.10.9.1. Company Overview
    • 10.10.9.2. Financial Performance
    • 10.10.9.3. Product Portfolios
    • 10.10.9.4. Strategic Initiatives
  • 10.10.10. Industrie Cartarie Tronchetti S.p.A.
    • 10.10.10.1. Company Overview
    • 10.10.10.2. Financial Performance
    • 10.10.10.3. Product Portfolios
    • 10.10.10.4. Strategic Initiatives