芳香剤市場：顧客タイプ、製品タイプ、用途、流通チャネル別-2025～2030年世界予測

芳香剤市場の2023年の市場規模は129億5,000万米ドルで、2024年には136億2,000万米ドルに達すると予測され、CAGR 5.16％で成長し、2030年には184億3,000万米ドルに達すると予測されています。

芳香剤市場には、家庭、オフィス、自動車、公共スペースなど、さまざまな環境に不快な臭いを除去し、心地よい香りを導入するように設計された幅広い製品が含まれます。このセグメントには、エアロゾル、プラグイン、ジェル、キャンドル、エッセンシャルオイルディフューザーなどが含まれます。芳香剤の必要性は、室内空気の質とその健康や幸福への影響に関する意識の高まりと相まって、身近な環境をより良くする周囲の香りに対する消費者の嗜好の高まりに大きく後押しされています。その用途は家庭用、商業用、自動車用と多岐にわたり、需要は住宅地、ワークスペース、ホスピタリティ、医療施設などのセグメントでさらに多様化しています。市場に影響を与える主要成長要因としては、都市化の進展、生活水準の向上、可処分所得の増加などが挙げられ、これらはプレミアムで高級な芳香製品の需要を促進しています。持続可能で自然な製品に対する消費者の関心が高まっていることから、環境にやさしく、無害で、生分解性の選択肢を革新する可能性が市場関係者にもたらされています。スマート技術の進歩も、特にスマートホームと統合するIoT対応機器を通じて、技術革新の道を記載しています。しかし、市場は、使用成分に関する規制当局のモニタリングや、合成化学品とその環境への影響に対する消費者の懐疑心といった課題に直面しています。価格競争の激しさや、消費者の嗜好の変化に対応するための絶え間ない技術革新の必要性も、大きなハードルとなっています。人工知能を利用した香りのカスタマイズや、湿度調節や抗菌作用など健康上のメリットを付加した多機能エアケア製品の開発など、革新的なセグメントの開拓が進んでいます。市場力学は非常にダイナミックであり、ライフスタイルの動向、技術の進歩、環境への配慮に影響されながら、着実な軌道を描いています。

市場力学：急速に進化する芳香剤市場の主要市場洞察を公開

芳香剤市場は、需要と供給のダイナミックな相互作用によって変貌を遂げています。このような市場力学の進化を理解することで、企業は十分な情報に基づいた投資決定、戦略的決定の精緻化、そして新たなビジネス機会の獲得に備えることができます。これらの動向を包括的に把握することで、企業は政治的、地理的、技術的、社会的、経済的な領域にわたる様々なリスクを軽減することができ、また、消費者行動とそれが製造コストや購買動向に与える影響をより明確に理解することができます。

• 市場促進要因
  • 臭気対策と美観維持に関する意識の高まり
  • さまざまな流通チャネルを通じた複数製品の入手可能性の増加
  • レストランや企業の商業スペースでの使用拡大
• 市場抑制要因
  • 合成原料の価格変動
• 市場機会
  • IoTとAIによる芳香剤システムの技術進歩
  • マーケティング活動をサポートする新しい多様な香りの入手可能性
• 市場課題
  • 芳香剤によるアレルギーや過敏症、製品リコール

ポーターのファイブフォース：芳香剤市場をナビゲートする戦略ツール

ポーターのファイブフォースフレームワークは、芳香剤市場の競合情勢を理解するための重要なツールです。ポーターのファイブフォースフレームワークは、企業の競合を評価し、戦略的機会を探るための明確な手法を記載しています。このフレームワークは、企業が市場内の勢力図を評価し、新規事業の収益性を判断するのに役立ちます。これら洞察により、企業は自社の強みを活かし、弱みに対処し、潜在的な課題を回避することができ、より強靭な市場でのポジショニングを確保することができます。

PESTLE分析：芳香剤市場における外部からの影響の把握

外部マクロ環境要因は、芳香剤市場の業績力学を形成する上で極めて重要な役割を果たします。政治的、経済的、社会的、技術的、法的、環境的要因の分析は、これらの影響をナビゲートするために必要な情報を記載しています。PESTLE要因を調査することで、企業は潜在的なリスクと機会をよりよく理解することができます。この分析により、企業は規制、消費者の嗜好、経済動向の変化を予測し、先を見越した積極的な意思決定を行う準備ができます。

市場シェア分析：芳香剤市場における競合情勢の把握

芳香剤市場の詳細な市場シェア分析により、ベンダーの業績を包括的に評価することができます。企業は、収益、顧客ベース、成長率などの主要指標を比較することで、競争上のポジショニングを明らかにすることができます。この分析により、市場の集中、セグメント化、統合の動向が明らかになり、ベンダーは競争が激化する中で自社の地位を高める戦略的意思決定を行うために必要な知見を得ることができます。

FPNVポジショニングマトリックス：芳香剤市場におけるベンダーのパフォーマンス評価

FPNVポジショニングマトリックスは、芳香剤市場においてベンダーを評価するための重要なツールです。このマトリックスにより、ビジネス組織はベンダーのビジネス戦略と製品満足度に基づき評価することで、目標に沿った十分な情報に基づいた意思決定を行うことができます。4つの象限によりベンダーを明確かつ的確にセグメント化し、戦略目標に最適なパートナーやソリューションを特定することができます。

戦略分析と推奨：芳香剤市場における成功への道筋を描く

芳香剤市場の戦略分析は、世界市場でのプレゼンス強化を目指す企業にとって不可欠です。主要なリソース、能力、業績指標を検討することで、企業は成長機会を特定し、改善に取り組むことができます。このアプローチにより、競合情勢における課題を克服し、新たなビジネス機会を活かして長期的な成功を収めるための体制を整えることができます。

本レポートでは、主要な注目セグメントを網羅した市場の包括的な分析を提供しています。

1.市場の浸透度：現在の市場環境の詳細なレビュー、主要企業による広範なデータ、市場でのリーチと全体的な影響力を評価します。

2.市場の開拓度：新興市場における成長機会を特定し、既存セグメントにおける拡大可能性を評価し、将来の成長に向けた戦略的ロードマップを記載しています。

3.市場の多様化：最近の製品発売、未開拓の地域、産業の主要な進歩、市場を形成する戦略的投資を分析します。

4.競合の評価と情報：競合情勢を徹底的に分析し、市場シェア、事業戦略、製品ポートフォリオ、認証、規制当局の承認、特許動向、主要企業の技術進歩などを検証します。

5.製品開発とイノベーション：将来の市場成長を促進すると期待される最先端技術、研究開発活動、製品イノベーションをハイライトしています。

また、利害関係者が十分な情報を得た上で意思決定できるよう、重要な質問にも答えています。

1.現在の市場規模と今後の成長予測は？

2.最高の投資機会を提供する製品、地域はどこか？

3.市場を形成する主要技術動向と規制の影響とは？

4.主要ベンダーの市場シェアと競合ポジションは？

5.ベンダーの市場参入・撤退戦略の原動力となる収益源と戦略的機会は何か？

目次

第1章 序文

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場概要

第5章 市場洞察

• 市場力学
  • 促進要因
    • 臭気対策と美観維持に関する意識の高まり
    • さまざまな流通チャネルを通じて複数の製品の入手可能性を高める
    • 飲食店や企業の商業スペースでの利用拡大
  • 抑制要因
    • 合成原料の価格変動
  • 機会
    • IoTとAIによる芳香剤システムの技術的進歩
    • マーケティング活動をサポートする新しい多様な香りの提供
  • 課題
    • 芳香剤と製品リコールによるアレルギーと過敏症
• 市場セグメンテーション分析
• ポーターのファイブフォース分析
• PESTEL分析
  • 政治
  • 経済
  • 社会
  • 技術
  • 法律
  • 環境

第6章 芳香剤市場：顧客タイプ別

• イントロダクション
• 法人顧客
• 個人顧客

第7章 芳香剤市場：製品別

• イントロダクション
• キャンドル
• 電気芳香剤
• ジェル
• スプレー/エアロゾル
• ベントクリップ芳香剤

第8章 芳香剤市場：用途別

• イントロダクション
• 車
• 商業/工業
• 住宅用

第9章 芳香剤市場：流通チャネル別

• イントロダクション
• コンビニエンスストア
• オンライン小売
• 専門店
• スーパーマーケット/ハイパーマーケット

第10章 南北アメリカの芳香剤市場

• イントロダクション
• アルゼンチン
• ブラジル
• カナダ
• メキシコ
• 米国

第11章 アジア太平洋の芳香剤市場

• イントロダクション
• オーストラリア
• 中国
• インド
• インドネシア
• 日本
• マレーシア
• フィリピン
• シンガポール
• 韓国
• 台湾
• タイ
• ベトナム

第12章 欧州・中東・アフリカの芳香剤市場

• イントロダクション
• デンマーク
• エジプト
• フィンランド
• フランス
• ドイツ
• イスラエル
• イタリア
• オランダ
• ナイジェリア
• ノルウェー
• ポーランド
• カタール
• ロシア
• サウジアラビア
• 南アフリカ
• スペイン
• スウェーデン
• スイス
• トルコ
• アラブ首長国連邦
• 英国

第13章 競合情勢

• 市場シェア分析、2023年
• FPNVポジショニングマトリックス、2023年
• 競合シナリオ分析
• 戦略分析と提言

企業一覧

• Air Delights, Inc.
• Aromate Industries Co., Ltd.
• Balev Ltd.
• Beaumont Products Inc.
• CAR-FRESHNER Corporation
• Church & Dwight Co., Inc.
• Dabur India Limited
• Diptyque SAS
• Essential Apothecary Alchemist
• Farcent Enterprise Co., Ltd.
• Godrej Consumer Products Limited
• Hamilton Beach Brands Holding Company
• Henkel AG & Co. KGaA
• Kobayashi Pharmaceutical Co., Ltd.
• Monkey Fresh Car Care by JM Dynamics Enterprises Corp.
• Newell Brands
• pandoo GmbH
• Poo~Pourri Scentsible, LLC
• Puressentiel UK Ltd.
• Reckitt Benckiser Group PLC
• Rexair LLC
• S. C. Johnson & Son, Inc.
• The Procter & Gamble Company
• Valor Speciality Products Inc.
• Yankee Candle Company, Inc.
• Zoflora Group

LIST OF FIGURES

• FIGURE 1. AIR FRESHENERS MARKET RESEARCH PROCESS
• FIGURE 2. AIR FRESHENERS MARKET SIZE, 2023 VS 2030
• FIGURE 3. GLOBAL AIR FRESHENERS MARKET SIZE, 2018-2030 (USD MILLION)
• FIGURE 4. GLOBAL AIR FRESHENERS MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 5. GLOBAL AIR FRESHENERS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 6. GLOBAL AIR FRESHENERS MARKET SIZE, BY TYPE OF CUSTOMER, 2023 VS 2030 (%)
• FIGURE 7. GLOBAL AIR FRESHENERS MARKET SIZE, BY TYPE OF CUSTOMER, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 8. GLOBAL AIR FRESHENERS MARKET SIZE, BY PRODUCT, 2023 VS 2030 (%)
• FIGURE 9. GLOBAL AIR FRESHENERS MARKET SIZE, BY PRODUCT, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 10. GLOBAL AIR FRESHENERS MARKET SIZE, BY APPLICATION, 2023 VS 2030 (%)
• FIGURE 11. GLOBAL AIR FRESHENERS MARKET SIZE, BY APPLICATION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 12. GLOBAL AIR FRESHENERS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2023 VS 2030 (%)
• FIGURE 13. GLOBAL AIR FRESHENERS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 14. AMERICAS AIR FRESHENERS MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 15. AMERICAS AIR FRESHENERS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 16. UNITED STATES AIR FRESHENERS MARKET SIZE, BY STATE, 2023 VS 2030 (%)
• FIGURE 17. UNITED STATES AIR FRESHENERS MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 18. ASIA-PACIFIC AIR FRESHENERS MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 19. ASIA-PACIFIC AIR FRESHENERS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 20. EUROPE, MIDDLE EAST & AFRICA AIR FRESHENERS MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 21. EUROPE, MIDDLE EAST & AFRICA AIR FRESHENERS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 22. AIR FRESHENERS MARKET SHARE, BY KEY PLAYER, 2023
• FIGURE 23. AIR FRESHENERS MARKET, FPNV POSITIONING MATRIX, 2023

LIST OF TABLES

• TABLE 1. AIR FRESHENERS MARKET SEGMENTATION & COVERAGE
• TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
• TABLE 3. GLOBAL AIR FRESHENERS MARKET SIZE, 2018-2030 (USD MILLION)
• TABLE 4. GLOBAL AIR FRESHENERS MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 5. GLOBAL AIR FRESHENERS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 6. AIR FRESHENERS MARKET DYNAMICS
• TABLE 7. GLOBAL AIR FRESHENERS MARKET SIZE, BY TYPE OF CUSTOMER, 2018-2030 (USD MILLION)
• TABLE 8. GLOBAL AIR FRESHENERS MARKET SIZE, BY ENTERPRISE CUSTOMERS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 9. GLOBAL AIR FRESHENERS MARKET SIZE, BY INDIVIDUAL CUSTOMERS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 10. GLOBAL AIR FRESHENERS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 11. GLOBAL AIR FRESHENERS MARKET SIZE, BY CANDLES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 12. GLOBAL AIR FRESHENERS MARKET SIZE, BY ELECTRIC AIR FRESHENERS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 13. GLOBAL AIR FRESHENERS MARKET SIZE, BY GELS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 14. GLOBAL AIR FRESHENERS MARKET SIZE, BY SPRAYS/AEROSOLS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 15. GLOBAL AIR FRESHENERS MARKET SIZE, BY VENT CLIP AIR FRESHENERS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 16. GLOBAL AIR FRESHENERS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 17. GLOBAL AIR FRESHENERS MARKET SIZE, BY CARS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 18. GLOBAL AIR FRESHENERS MARKET SIZE, BY COMMERCIAL/INDUSTRIAL, BY REGION, 2018-2030 (USD MILLION)
• TABLE 19. GLOBAL AIR FRESHENERS MARKET SIZE, BY RESIDENTIAL, BY REGION, 2018-2030 (USD MILLION)
• TABLE 20. GLOBAL AIR FRESHENERS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 21. GLOBAL AIR FRESHENERS MARKET SIZE, BY CONVENIENCE STORES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 22. GLOBAL AIR FRESHENERS MARKET SIZE, BY ONLINE RETAIL, BY REGION, 2018-2030 (USD MILLION)
• TABLE 23. GLOBAL AIR FRESHENERS MARKET SIZE, BY SPECIALTY STORES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 24. GLOBAL AIR FRESHENERS MARKET SIZE, BY SUPERMARKETS/HYPERMARKETS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 25. AMERICAS AIR FRESHENERS MARKET SIZE, BY TYPE OF CUSTOMER, 2018-2030 (USD MILLION)
• TABLE 26. AMERICAS AIR FRESHENERS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 27. AMERICAS AIR FRESHENERS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 28. AMERICAS AIR FRESHENERS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 29. AMERICAS AIR FRESHENERS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 30. ARGENTINA AIR FRESHENERS MARKET SIZE, BY TYPE OF CUSTOMER, 2018-2030 (USD MILLION)
• TABLE 31. ARGENTINA AIR FRESHENERS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 32. ARGENTINA AIR FRESHENERS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 33. ARGENTINA AIR FRESHENERS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 34. BRAZIL AIR FRESHENERS MARKET SIZE, BY TYPE OF CUSTOMER, 2018-2030 (USD MILLION)
• TABLE 35. BRAZIL AIR FRESHENERS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 36. BRAZIL AIR FRESHENERS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 37. BRAZIL AIR FRESHENERS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 38. CANADA AIR FRESHENERS MARKET SIZE, BY TYPE OF CUSTOMER, 2018-2030 (USD MILLION)
• TABLE 39. CANADA AIR FRESHENERS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 40. CANADA AIR FRESHENERS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 41. CANADA AIR FRESHENERS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 42. MEXICO AIR FRESHENERS MARKET SIZE, BY TYPE OF CUSTOMER, 2018-2030 (USD MILLION)
• TABLE 43. MEXICO AIR FRESHENERS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 44. MEXICO AIR FRESHENERS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 45. MEXICO AIR FRESHENERS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 46. UNITED STATES AIR FRESHENERS MARKET SIZE, BY TYPE OF CUSTOMER, 2018-2030 (USD MILLION)
• TABLE 47. UNITED STATES AIR FRESHENERS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 48. UNITED STATES AIR FRESHENERS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 49. UNITED STATES AIR FRESHENERS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 50. UNITED STATES AIR FRESHENERS MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
• TABLE 51. ASIA-PACIFIC AIR FRESHENERS MARKET SIZE, BY TYPE OF CUSTOMER, 2018-2030 (USD MILLION)
• TABLE 52. ASIA-PACIFIC AIR FRESHENERS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 53. ASIA-PACIFIC AIR FRESHENERS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 54. ASIA-PACIFIC AIR FRESHENERS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 55. ASIA-PACIFIC AIR FRESHENERS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 56. AUSTRALIA AIR FRESHENERS MARKET SIZE, BY TYPE OF CUSTOMER, 2018-2030 (USD MILLION)
• TABLE 57. AUSTRALIA AIR FRESHENERS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 58. AUSTRALIA AIR FRESHENERS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 59. AUSTRALIA AIR FRESHENERS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 60. CHINA AIR FRESHENERS MARKET SIZE, BY TYPE OF CUSTOMER, 2018-2030 (USD MILLION)
• TABLE 61. CHINA AIR FRESHENERS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 62. CHINA AIR FRESHENERS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 63. CHINA AIR FRESHENERS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 64. INDIA AIR FRESHENERS MARKET SIZE, BY TYPE OF CUSTOMER, 2018-2030 (USD MILLION)
• TABLE 65. INDIA AIR FRESHENERS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 66. INDIA AIR FRESHENERS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 67. INDIA AIR FRESHENERS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 68. INDONESIA AIR FRESHENERS MARKET SIZE, BY TYPE OF CUSTOMER, 2018-2030 (USD MILLION)
• TABLE 69. INDONESIA AIR FRESHENERS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 70. INDONESIA AIR FRESHENERS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 71. INDONESIA AIR FRESHENERS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 72. JAPAN AIR FRESHENERS MARKET SIZE, BY TYPE OF CUSTOMER, 2018-2030 (USD MILLION)
• TABLE 73. JAPAN AIR FRESHENERS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 74. JAPAN AIR FRESHENERS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 75. JAPAN AIR FRESHENERS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 76. MALAYSIA AIR FRESHENERS MARKET SIZE, BY TYPE OF CUSTOMER, 2018-2030 (USD MILLION)
• TABLE 77. MALAYSIA AIR FRESHENERS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 78. MALAYSIA AIR FRESHENERS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 79. MALAYSIA AIR FRESHENERS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 80. PHILIPPINES AIR FRESHENERS MARKET SIZE, BY TYPE OF CUSTOMER, 2018-2030 (USD MILLION)
• TABLE 81. PHILIPPINES AIR FRESHENERS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 82. PHILIPPINES AIR FRESHENERS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 83. PHILIPPINES AIR FRESHENERS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 84. SINGAPORE AIR FRESHENERS MARKET SIZE, BY TYPE OF CUSTOMER, 2018-2030 (USD MILLION)
• TABLE 85. SINGAPORE AIR FRESHENERS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 86. SINGAPORE AIR FRESHENERS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 87. SINGAPORE AIR FRESHENERS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 88. SOUTH KOREA AIR FRESHENERS MARKET SIZE, BY TYPE OF CUSTOMER, 2018-2030 (USD MILLION)
• TABLE 89. SOUTH KOREA AIR FRESHENERS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 90. SOUTH KOREA AIR FRESHENERS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 91. SOUTH KOREA AIR FRESHENERS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 92. TAIWAN AIR FRESHENERS MARKET SIZE, BY TYPE OF CUSTOMER, 2018-2030 (USD MILLION)
• TABLE 93. TAIWAN AIR FRESHENERS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 94. TAIWAN AIR FRESHENERS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 95. TAIWAN AIR FRESHENERS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 96. THAILAND AIR FRESHENERS MARKET SIZE, BY TYPE OF CUSTOMER, 2018-2030 (USD MILLION)
• TABLE 97. THAILAND AIR FRESHENERS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 98. THAILAND AIR FRESHENERS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 99. THAILAND AIR FRESHENERS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 100. VIETNAM AIR FRESHENERS MARKET SIZE, BY TYPE OF CUSTOMER, 2018-2030 (USD MILLION)
• TABLE 101. VIETNAM AIR FRESHENERS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 102. VIETNAM AIR FRESHENERS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 103. VIETNAM AIR FRESHENERS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 104. EUROPE, MIDDLE EAST & AFRICA AIR FRESHENERS MARKET SIZE, BY TYPE OF CUSTOMER, 2018-2030 (USD MILLION)
• TABLE 105. EUROPE, MIDDLE EAST & AFRICA AIR FRESHENERS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 106. EUROPE, MIDDLE EAST & AFRICA AIR FRESHENERS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 107. EUROPE, MIDDLE EAST & AFRICA AIR FRESHENERS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 108. EUROPE, MIDDLE EAST & AFRICA AIR FRESHENERS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 109. DENMARK AIR FRESHENERS MARKET SIZE, BY TYPE OF CUSTOMER, 2018-2030 (USD MILLION)
• TABLE 110. DENMARK AIR FRESHENERS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 111. DENMARK AIR FRESHENERS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 112. DENMARK AIR FRESHENERS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 113. EGYPT AIR FRESHENERS MARKET SIZE, BY TYPE OF CUSTOMER, 2018-2030 (USD MILLION)
• TABLE 114. EGYPT AIR FRESHENERS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 115. EGYPT AIR FRESHENERS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 116. EGYPT AIR FRESHENERS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 117. FINLAND AIR FRESHENERS MARKET SIZE, BY TYPE OF CUSTOMER, 2018-2030 (USD MILLION)
• TABLE 118. FINLAND AIR FRESHENERS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 119. FINLAND AIR FRESHENERS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 120. FINLAND AIR FRESHENERS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 121. FRANCE AIR FRESHENERS MARKET SIZE, BY TYPE OF CUSTOMER, 2018-2030 (USD MILLION)
• TABLE 122. FRANCE AIR FRESHENERS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 123. FRANCE AIR FRESHENERS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 124. FRANCE AIR FRESHENERS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 125. GERMANY AIR FRESHENERS MARKET SIZE, BY TYPE OF CUSTOMER, 2018-2030 (USD MILLION)
• TABLE 126. GERMANY AIR FRESHENERS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 127. GERMANY AIR FRESHENERS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 128. GERMANY AIR FRESHENERS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 129. ISRAEL AIR FRESHENERS MARKET SIZE, BY TYPE OF CUSTOMER, 2018-2030 (USD MILLION)
• TABLE 130. ISRAEL AIR FRESHENERS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 131. ISRAEL AIR FRESHENERS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 132. ISRAEL AIR FRESHENERS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 133. ITALY AIR FRESHENERS MARKET SIZE, BY TYPE OF CUSTOMER, 2018-2030 (USD MILLION)
• TABLE 134. ITALY AIR FRESHENERS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 135. ITALY AIR FRESHENERS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 136. ITALY AIR FRESHENERS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 137. NETHERLANDS AIR FRESHENERS MARKET SIZE, BY TYPE OF CUSTOMER, 2018-2030 (USD MILLION)
• TABLE 138. NETHERLANDS AIR FRESHENERS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 139. NETHERLANDS AIR FRESHENERS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 140. NETHERLANDS AIR FRESHENERS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 141. NIGERIA AIR FRESHENERS MARKET SIZE, BY TYPE OF CUSTOMER, 2018-2030 (USD MILLION)
• TABLE 142. NIGERIA AIR FRESHENERS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 143. NIGERIA AIR FRESHENERS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 144. NIGERIA AIR FRESHENERS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 145. NORWAY AIR FRESHENERS MARKET SIZE, BY TYPE OF CUSTOMER, 2018-2030 (USD MILLION)
• TABLE 146. NORWAY AIR FRESHENERS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 147. NORWAY AIR FRESHENERS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 148. NORWAY AIR FRESHENERS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 149. POLAND AIR FRESHENERS MARKET SIZE, BY TYPE OF CUSTOMER, 2018-2030 (USD MILLION)
• TABLE 150. POLAND AIR FRESHENERS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 151. POLAND AIR FRESHENERS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 152. POLAND AIR FRESHENERS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 153. QATAR AIR FRESHENERS MARKET SIZE, BY TYPE OF CUSTOMER, 2018-2030 (USD MILLION)
• TABLE 154. QATAR AIR FRESHENERS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 155. QATAR AIR FRESHENERS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 156. QATAR AIR FRESHENERS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 157. RUSSIA AIR FRESHENERS MARKET SIZE, BY TYPE OF CUSTOMER, 2018-2030 (USD MILLION)
• TABLE 158. RUSSIA AIR FRESHENERS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 159. RUSSIA AIR FRESHENERS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 160. RUSSIA AIR FRESHENERS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 161. SAUDI ARABIA AIR FRESHENERS MARKET SIZE, BY TYPE OF CUSTOMER, 2018-2030 (USD MILLION)
• TABLE 162. SAUDI ARABIA AIR FRESHENERS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 163. SAUDI ARABIA AIR FRESHENERS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 164. SAUDI ARABIA AIR FRESHENERS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 165. SOUTH AFRICA AIR FRESHENERS MARKET SIZE, BY TYPE OF CUSTOMER, 2018-2030 (USD MILLION)
• TABLE 166. SOUTH AFRICA AIR FRESHENERS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 167. SOUTH AFRICA AIR FRESHENERS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 168. SOUTH AFRICA AIR FRESHENERS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 169. SPAIN AIR FRESHENERS MARKET SIZE, BY TYPE OF CUSTOMER, 2018-2030 (USD MILLION)
• TABLE 170. SPAIN AIR FRESHENERS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 171. SPAIN AIR FRESHENERS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 172. SPAIN AIR FRESHENERS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 173. SWEDEN AIR FRESHENERS MARKET SIZE, BY TYPE OF CUSTOMER, 2018-2030 (USD MILLION)
• TABLE 174. SWEDEN AIR FRESHENERS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 175. SWEDEN AIR FRESHENERS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 176. SWEDEN AIR FRESHENERS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 177. SWITZERLAND AIR FRESHENERS MARKET SIZE, BY TYPE OF CUSTOMER, 2018-2030 (USD MILLION)
• TABLE 178. SWITZERLAND AIR FRESHENERS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 179. SWITZERLAND AIR FRESHENERS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 180. SWITZERLAND AIR FRESHENERS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 181. TURKEY AIR FRESHENERS MARKET SIZE, BY TYPE OF CUSTOMER, 2018-2030 (USD MILLION)
• TABLE 182. TURKEY AIR FRESHENERS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 183. TURKEY AIR FRESHENERS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 184. TURKEY AIR FRESHENERS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 185. UNITED ARAB EMIRATES AIR FRESHENERS MARKET SIZE, BY TYPE OF CUSTOMER, 2018-2030 (USD MILLION)
• TABLE 186. UNITED ARAB EMIRATES AIR FRESHENERS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 187. UNITED ARAB EMIRATES AIR FRESHENERS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 188. UNITED ARAB EMIRATES AIR FRESHENERS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 189. UNITED KINGDOM AIR FRESHENERS MARKET SIZE, BY TYPE OF CUSTOMER, 2018-2030 (USD MILLION)
• TABLE 190. UNITED KINGDOM AIR FRESHENERS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 191. UNITED KINGDOM AIR FRESHENERS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 192. UNITED KINGDOM AIR FRESHENERS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 193. AIR FRESHENERS MARKET SHARE, BY KEY PLAYER, 2023
• TABLE 194. AIR FRESHENERS MARKET, FPNV POSITIONING MATRIX, 2023

The Air Fresheners Market was valued at USD 12.95 billion in 2023, expected to reach USD 13.62 billion in 2024, and is projected to grow at a CAGR of 5.16%, to USD 18.43 billion by 2030.

The air fresheners market encompasses a wide range of products designed to eliminate unpleasant odors and introduce pleasing scents into various environments, including homes, offices, cars, and public spaces. This segment includes aerosols, plug-ins, gels, candles, and essential oil diffusers. The necessity for air fresheners is largely driven by the increasing consumer preference for ambient scents that enhance their immediate environment, coupled with growing awareness about indoor air quality and its effects on health and well-being. Their application spans domestic, commercial, and automotive purposes, and the demand is further diversified across segments like residential areas, workspaces, hospitality, and healthcare facilities. Key growth factors influencing the market include rising urbanization, improved living standards, and increased disposable income, which are propelling demand for premium and luxury air freshening products. Latest opportunities arise from the heightened consumer interest in sustainable and natural products, providing potential for market players to innovate with eco-friendly, non-toxic, and biodegradable options. Advancements in smart technology also offer avenues for innovation, particularly through IoT-enabled devices that integrate with smart homes. However, the market faces challenges such as regulatory scrutiny regarding the ingredients used, and consumer skepticism over synthetic chemicals and their environmental impact. The competitive pricing dynamics and the need for constant innovation to meet shifting consumer preferences also pose significant hurdles. Innovative areas ripe for exploration include the development of scent customization using artificial intelligence and the creation of multi-functional air care products that offer added health benefits, such as humidity control or antibacterial properties. The air fresheners market is highly dynamic, with a steady trajectory influenced by lifestyle trends, technological advancement, and environmental considerations, making it vital for businesses to stay agile and consumer-focused.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Air Fresheners Market

The Air Fresheners Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Growing awareness regarding odor control and maintaining aesthetic surroundings
  • Increasing the availability of multiple products through different distribution channels
  • Expanding use in restaurants and corporate commercial spaces
• Market Restraints
  • Price volatility of synthetic raw materials
• Market Opportunities
  • Technological advancements in air freshener systems with IoT and AI
  • Availability of new & diverse fragrances in support of marketing efforts
• Market Challenges
  • Allergies and sensitivities caused by air fresheners and product recalls

Porter's Five Forces: A Strategic Tool for Navigating the Air Fresheners Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Air Fresheners Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Air Fresheners Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Air Fresheners Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Air Fresheners Market

A detailed market share analysis in the Air Fresheners Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Air Fresheners Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Air Fresheners Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Air Fresheners Market

A strategic analysis of the Air Fresheners Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Air Fresheners Market, highlighting leading vendors and their innovative profiles. These include Air Delights, Inc., Aromate Industries Co., Ltd., Balev Ltd., Beaumont Products Inc., CAR-FRESHNER Corporation, Church & Dwight Co., Inc., Dabur India Limited, Diptyque SAS, Essential Apothecary Alchemist, Farcent Enterprise Co., Ltd., Godrej Consumer Products Limited, Hamilton Beach Brands Holding Company, Henkel AG & Co. KGaA, Kobayashi Pharmaceutical Co., Ltd., Monkey Fresh Car Care by JM Dynamics Enterprises Corp., Newell Brands, pandoo GmbH, Poo~Pourri Scentsible, LLC, Puressentiel UK Ltd., Reckitt Benckiser Group PLC, Rexair LLC, S. C. Johnson & Son, Inc., The Procter & Gamble Company, Valor Speciality Products Inc., Yankee Candle Company, Inc., and Zoflora Group.

Market Segmentation & Coverage

This research report categorizes the Air Fresheners Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Type of Customer, market is studied across Enterprise Customers and Individual Customers.
• Based on Product, market is studied across Candles, Electric Air Fresheners, Gels, Sprays/Aerosols, and Vent Clip Air Fresheners.
• Based on Application, market is studied across Cars, Commercial/Industrial, and Residential.
• Based on Distribution Channel, market is studied across Convenience Stores, Online Retail, Specialty Stores, and Supermarkets/Hypermarkets.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Growing awareness regarding odor control and maintaining aesthetic surroundings
    • 5.1.1.2. Increasing the availability of multiple products through different distribution channels
    • 5.1.1.3. Expanding use in restaurants and corporate commercial spaces
  • 5.1.2. Restraints
    • 5.1.2.1. Price volatility of synthetic raw materials
  • 5.1.3. Opportunities
    • 5.1.3.1. Technological advancements in air freshener systems with IoT and AI
    • 5.1.3.2. Availability of new & diverse fragrances in support of marketing efforts
  • 5.1.4. Challenges
    • 5.1.4.1. Allergies and sensitivities caused by air fresheners and product recalls
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Air Fresheners Market, by Type of Customer

• 6.1. Introduction
• 6.2. Enterprise Customers
• 6.3. Individual Customers

7. Air Fresheners Market, by Product

• 7.1. Introduction
• 7.2. Candles
• 7.3. Electric Air Fresheners
• 7.4. Gels
• 7.5. Sprays/Aerosols
• 7.6. Vent Clip Air Fresheners

8. Air Fresheners Market, by Application

• 8.1. Introduction
• 8.2. Cars
• 8.3. Commercial/Industrial
• 8.4. Residential

9. Air Fresheners Market, by Distribution Channel

• 9.1. Introduction
• 9.2. Convenience Stores
• 9.3. Online Retail
• 9.4. Specialty Stores
• 9.5. Supermarkets/Hypermarkets

10. Americas Air Fresheners Market

• 10.1. Introduction
• 10.2. Argentina
• 10.3. Brazil
• 10.4. Canada
• 10.5. Mexico
• 10.6. United States

11. Asia-Pacific Air Fresheners Market

• 11.1. Introduction
• 11.2. Australia
• 11.3. China
• 11.4. India
• 11.5. Indonesia
• 11.6. Japan
• 11.7. Malaysia
• 11.8. Philippines
• 11.9. Singapore
• 11.10. South Korea
• 11.11. Taiwan
• 11.12. Thailand
• 11.13. Vietnam

12. Europe, Middle East & Africa Air Fresheners Market

• 12.1. Introduction
• 12.2. Denmark
• 12.3. Egypt
• 12.4. Finland
• 12.5. France
• 12.6. Germany
• 12.7. Israel
• 12.8. Italy
• 12.9. Netherlands
• 12.10. Nigeria
• 12.11. Norway
• 12.12. Poland
• 12.13. Qatar
• 12.14. Russia
• 12.15. Saudi Arabia
• 12.16. South Africa
• 12.17. Spain
• 12.18. Sweden
• 12.19. Switzerland
• 12.20. Turkey
• 12.21. United Arab Emirates
• 12.22. United Kingdom

13. Competitive Landscape

• 13.1. Market Share Analysis, 2023
• 13.2. FPNV Positioning Matrix, 2023
• 13.3. Competitive Scenario Analysis
• 13.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Air Delights, Inc.
• 2. Aromate Industries Co., Ltd.
• 3. Balev Ltd.
• 4. Beaumont Products Inc.
• 5. CAR-FRESHNER Corporation
• 6. Church & Dwight Co., Inc.
• 7. Dabur India Limited
• 8. Diptyque SAS
• 9. Essential Apothecary Alchemist
• 10. Farcent Enterprise Co., Ltd.
• 11. Godrej Consumer Products Limited
• 12. Hamilton Beach Brands Holding Company
• 13. Henkel AG & Co. KGaA
• 14. Kobayashi Pharmaceutical Co., Ltd.
• 15. Monkey Fresh Car Care by JM Dynamics Enterprises Corp.
• 16. Newell Brands
• 17. pandoo GmbH
• 18. Poo~Pourri Scentsible, LLC
• 19. Puressentiel UK Ltd.
• 20. Reckitt Benckiser Group PLC
• 21. Rexair LLC
• 22. S. C. Johnson & Son, Inc.
• 23. The Procter & Gamble Company
• 24. Valor Speciality Products Inc.
• 25. Yankee Candle Company, Inc.
• 26. Zoflora Group