玩具・ゲーム市場：製品タイプ、素材、年齢層、流通チャネル別-2025-2030年世界予測

玩具・ゲーム市場の2023年の市場規模は2,655億7,000万米ドルで、2024年には2,786億4,000万米ドルに達すると予測され、CAGR 5.23%で成長し、2030年には3,797億1,000万米ドルに達すると予測されています。

玩具・ゲーム市場は、人形やアクションフィギュアのような伝統的な玩具から、最新のインタラクティブゲームやパズルまで、幅広い製品を包含しています。この市場は、子供、青少年、大人に提供され、娯楽、教育、発達の目的を果たします。この市場の必要性は、認知的・社会的開拓やストレス解消に不可欠な遊びに対する人間の生来の欲求から生じています。用途は教育機関、家庭、レクリエーション・センターなどに及び、最終用途には個人消費者や教育機関などが含まれます。

玩具・ゲーム市場の成長に影響を与える主な要因には、技術の進歩、可処分所得の増加、知育玩具への評価の高まりなどがあります。拡張現実（AR）、仮想現実（VR）、人工知能（AI）の統合は、没入感のある教育的な遊び体験を生み出す機会を提供しています。オンライン小売の台頭とポップカルチャーの動向の世界の影響も、拡大の道を示しています。最近では、持続可能で環境に優しい製品へのシフトが重要な機会として浮上しており、企業は環境に配慮した素材やプロセスでイノベーションを起こすよう促されています。

しかし、市場は厳しい安全規制や流行の玩具の急速な陳腐化といった課題に直面しており、これが持続的成長を制限する可能性があります。景気の変動や消費者の嗜好の変化もリスクとなります。知的財産の盗難や、ビデオゲームやデジタル・エンターテインメントによる脅威は、従来の玩具市場セグメントをさらに制約します。

技術に精通し、好奇心旺盛な若年層に対応する、AIを統合したSTEMに特化した知育玩具を開発することで、イノベーションを促進することができます。企業は、環境意識の高い消費者動向に合わせて、持続可能な生産技術や素材への投資を検討すべきです。市場の遍在性は、販売とマーケティングにおけるデジタル変革への絶え間ない後押しを意味し、ビジネスがリーチを拡大するための肥沃な土壌を提供します。データ分析を通じて消費者行動を理解することで、戦略的意思決定が強化され、市場の需要や嗜好との整合性が確保されます。

市場力学：急速に進化する玩具・ゲーム市場の主要市場インサイトを公開

玩具・ゲーム市場は、需要と供給のダイナミックな相互作用によって変貌を遂げています。このような市場力学の進化を理解することで、企業は十分な情報に基づいた投資決定、戦略的決定の精緻化、そして新たなビジネスチャンスの獲得に備えることができます。これらの動向を包括的に把握することで、企業は政治的、地理的、技術的、社会的、経済的な領域にわたる様々なリスクを軽減することができるとともに、消費者行動とそれが製造コストや購買動向に与える影響をより明確に理解することができます。

• 市場促進要因
  • 世界中で増加する子供人口
  • 世界の双方向ゲームや頭脳ゲームへの嗜好の高まり
  • eコマース・チャネルでの玩具やゲームの利用可能性の増大
• 市場抑制要因
  • プラスチック製玩具・ゲームのリサイクルに関する懸念
• 市場機会
  • スマート玩具の出現に伴う電子ゲームの技術進歩
  • ゲームゾーンや楽しいアクティビティの急増
• 市場の課題
  • 世界の低品質製品や偽造品の存在

ポーターの5つの力：玩具・ゲーム市場をナビゲートする戦略ツール

ポーターの5つの力」フレームワークは、市場情勢の競合情勢を把握するための重要なツールです。ポーターのファイブフォース・フレームワークは、企業の競争力を評価し、戦略的機会を探るための明確な手法を提供します。このフレームワークは、企業が市場内の勢力図を評価し、新規事業の収益性を判断するのに役立ちます。これらの洞察により、企業は自社の強みを活かし、弱みに対処し、潜在的な課題を回避することができ、より強靭な市場でのポジショニングを確保することができます。

PESTLE分析：玩具・ゲーム市場における外部からの影響の把握

外部マクロ環境要因は、玩具・ゲーム市場の業績ダイナミクスを形成する上で極めて重要な役割を果たします。政治的、経済的、社会的、技術的、法的、環境的要因の分析は、これらの影響をナビゲートするために必要な情報を提供します。PESTLE要因を調査することで、企業は潜在的なリスクと機会をよりよく理解することができます。この分析により、企業は規制、消費者の嗜好、経済動向の変化を予測し、先を見越した積極的な意思決定を行う準備ができます。

市場シェア分析玩具・ゲーム市場における競合情勢の把握

玩具・ゲーム市場の詳細な市場シェア分析により、ベンダーの業績を包括的に評価することができます。企業は、収益、顧客ベース、成長率などの主要指標を比較することで、競争上のポジショニングを明らかにすることができます。この分析により、市場の集中、断片化、統合の動向が明らかになり、ベンダーは競争が激化する中で自社の地位を高める戦略的意思決定を行うために必要な知見を得ることができます。

FPNVポジショニング・マトリックス玩具・ゲーム市場におけるベンダーのパフォーマンス評価

FPNVポジショニングマトリックスは、玩具・ゲーム市場においてベンダーを評価するための重要なツールです。このマトリックスにより、ビジネス組織はベンダーのビジネス戦略と製品満足度に基づき評価することで、目標に沿った十分な情報に基づいた意思決定を行うことができます。4つの象限によりベンダーを明確かつ的確にセグメント化し、戦略目標に最適なパートナーやソリューションを特定することができます。

戦略分析と推奨玩具・ゲーム市場における成功への道筋を描く

玩具・ゲーム市場の戦略分析は、世界市場でのプレゼンス強化を目指す企業にとって不可欠です。主要なリソース、能力、業績指標を検討することで、企業は成長機会を特定し、改善に取り組むことができます。このアプローチにより、競合情勢における課題を克服し、新たなビジネスチャンスを活かして長期的な成功を収めるための体制を整えることができます。

本レポートでは、主要な注目分野を網羅した市場の包括的な分析を提供しています：

1.市場の浸透度：現在の市場環境の詳細なレビュー、主要企業による広範なデータ、市場でのリーチと全体的な影響力の評価。

2.市場の開拓度：新興市場における成長機会を特定し、既存分野における拡大可能性を評価し、将来の成長に向けた戦略的ロードマップを提供します。

3.市場の多様化：最近の製品発売、未開拓の地域、業界の主要な進歩、市場を形成する戦略的投資を分析します。

4.競合の評価と情報：競合情勢を徹底的に分析し、市場シェア、事業戦略、製品ポートフォリオ、認証、規制当局の承認、特許動向、主要企業の技術進歩などを検証します。

5.製品開発およびイノベーション：将来の市場成長を促進すると期待される最先端技術、研究開発活動、製品イノベーションをハイライトしています。

また、利害関係者が十分な情報を得た上で意思決定できるよう、重要な質問にも答えています：

1.現在の市場規模と今後の成長予測は？

2.最高の投資機会を提供する製品、セグメント、地域はどこか？

3.市場を形成する主な技術動向と規制の影響とは？

4.主要ベンダーの市場シェアと競合ポジションは？

5.ベンダーの市場参入・撤退戦略の原動力となる収益源と戦略的機会は何か？

目次

第1章 序文

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場の概要

第5章 市場洞察

• 市場力学
  • 促進要因
    • 世界中で子供の人口が増加
    • 世界中でインタラクティブゲームや脳トレゲームの人気が高まっている
    • 電子商取引チャネルでの玩具やゲームの大幅な入手可能性
  • 抑制要因
    • プラスチック製玩具やゲームのリサイクルに関する懸念
  • 機会
    • 電子ゲームの技術的進歩とスマート玩具の出現
    • ゲームゾーンと楽しいアクティビティの数が急増
  • 課題
    • 世界中で低品質製品や偽造品が流通している
• 市場セグメンテーション分析
• ポーターのファイブフォース分析
• PESTEL分析
  • 政治的
  • 経済
  • 社交
  • 技術的
  • 法律上
  • 環境

第6章 玩具・ゲーム市場：製品別

• 人形
• 電子ゲーム
• ゲームとパズル
• アウトドア＆スポーツ玩具
• 幼児用おもちゃ
• スマートおもちゃ

第7章 玩具・ゲーム市場：タイプ別

• 所有
• レンタル

第8章 玩具・ゲーム市場：素材別

• ファブリック
• 金属
• プラスチック
• 木材

第9章 玩具・ゲーム市場：年齢層別

• 15歳以上
• 9～15歳
• 8歳まで

第10章 玩具・ゲーム市場：流通チャネル別

• オフライン
• オンライン

第11章 南北アメリカの玩具・ゲーム市場

• アルゼンチン
• ブラジル
• カナダ
• メキシコ
• 米国

第12章 アジア太平洋地域の玩具・ゲーム市場

• オーストラリア
• 中国
• インド
• インドネシア
• 日本
• マレーシア
• フィリピン
• シンガポール
• 韓国
• 台湾
• タイ
• ベトナム

第13章 欧州・中東・アフリカの玩具・ゲーム市場

• デンマーク
• エジプト
• フィンランド
• フランス
• ドイツ
• イスラエル
• イタリア
• オランダ
• ナイジェリア
• ノルウェー
• ポーランド
• カタール
• ロシア
• サウジアラビア
• 南アフリカ
• スペイン
• スウェーデン
• スイス
• トルコ
• アラブ首長国連邦
• 英国

第14章 競合情勢

• 市場シェア分析2023
• FPNVポジショニングマトリックス, 2023
• 競合シナリオ分析
  • Funskoolが新しいおもちゃとゲームのラインナップでポートフォリオを拡大
  • おもちゃ協会とPeople of Playが合併し、イノベーションと消費者エンゲージメントを強化
  • ゴリアテはファンコと独占ライセンシングおよび販売契約を締結
  • ゲーム大手バンダイナムコがAIバーチャルペットNFTゲームをリリース
  • ハズブロ、AI駆動型テーブルトップゲームでXploredとの提携を発表
  • 円谷はバンダイをウルトラマンマスター玩具のライセンシーとして歓迎
• 戦略分析と提言
  • マテル株式会社

企業一覧

• Aoshima Bunka Kyozai Co., Ltd.
• Bandai Namco Holdings Inc.
• Buffalo Games, LLC
• Cartamundi Group
• CubicFun Toys Industrial Co., Ltd.
• Dream International Limited
• Educa Borras
• Funtastic International Inc.
• Gibsons Games Ltd.
• Hasbro Inc.
• JAKKS Pacific, Inc
• Jumbo Group B.V
• Konami Group Corporation
• Lansay
• LeapFrog Enterprises, Inc.
• Lego A/S
• MasterPieces Puzzle Company
• Mattel Inc.
• MGA Entertainment Inc.
• Moose Enterprise Pty Ltd
• Playmates Toys Limited
• Ravensburger AG
• Sanrio Company, Ltd.
• Schmidt Spiele GmbH
• Simba-Dickie Group
• Spin Master Corp.
• Tomy Company, Ltd.
• ToyQuest
• Trefl S.A.
• Tru Kids, Inc.
• Vivid Imaginations by Goliath Group
• VTech Holdings Limited

LIST OF FIGURES

• FIGURE 1. TOYS & GAMES MARKET RESEARCH PROCESS
• FIGURE 2. TOYS & GAMES MARKET SIZE, 2023 VS 2030
• FIGURE 3. GLOBAL TOYS & GAMES MARKET SIZE, 2018-2030 (USD MILLION)
• FIGURE 4. GLOBAL TOYS & GAMES MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 5. GLOBAL TOYS & GAMES MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 6. GLOBAL TOYS & GAMES MARKET SIZE, BY PRODUCT, 2023 VS 2030 (%)
• FIGURE 7. GLOBAL TOYS & GAMES MARKET SIZE, BY PRODUCT, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 8. GLOBAL TOYS & GAMES MARKET SIZE, BY TYPE, 2023 VS 2030 (%)
• FIGURE 9. GLOBAL TOYS & GAMES MARKET SIZE, BY TYPE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 10. GLOBAL TOYS & GAMES MARKET SIZE, BY MATERIAL, 2023 VS 2030 (%)
• FIGURE 11. GLOBAL TOYS & GAMES MARKET SIZE, BY MATERIAL, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 12. GLOBAL TOYS & GAMES MARKET SIZE, BY AGE GROUP, 2023 VS 2030 (%)
• FIGURE 13. GLOBAL TOYS & GAMES MARKET SIZE, BY AGE GROUP, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 14. GLOBAL TOYS & GAMES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2023 VS 2030 (%)
• FIGURE 15. GLOBAL TOYS & GAMES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 16. AMERICAS TOYS & GAMES MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 17. AMERICAS TOYS & GAMES MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 18. UNITED STATES TOYS & GAMES MARKET SIZE, BY STATE, 2023 VS 2030 (%)
• FIGURE 19. UNITED STATES TOYS & GAMES MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 20. ASIA-PACIFIC TOYS & GAMES MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 21. ASIA-PACIFIC TOYS & GAMES MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 22. EUROPE, MIDDLE EAST & AFRICA TOYS & GAMES MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 23. EUROPE, MIDDLE EAST & AFRICA TOYS & GAMES MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 24. TOYS & GAMES MARKET SHARE, BY KEY PLAYER, 2023
• FIGURE 25. TOYS & GAMES MARKET, FPNV POSITIONING MATRIX, 2023

LIST OF TABLES

• TABLE 1. TOYS & GAMES MARKET SEGMENTATION & COVERAGE
• TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
• TABLE 3. GLOBAL TOYS & GAMES MARKET SIZE, 2018-2030 (USD MILLION)
• TABLE 4. GLOBAL TOYS & GAMES MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 5. GLOBAL TOYS & GAMES MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 6. TOYS & GAMES MARKET DYNAMICS
• TABLE 7. GLOBAL TOYS & GAMES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 8. GLOBAL TOYS & GAMES MARKET SIZE, BY DOLLS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 9. GLOBAL TOYS & GAMES MARKET SIZE, BY ELECTRONIC GAMES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 10. GLOBAL TOYS & GAMES MARKET SIZE, BY GAMES & PUZZLES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 11. GLOBAL TOYS & GAMES MARKET SIZE, BY OUTDOOR & SPORT TOYS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 12. GLOBAL TOYS & GAMES MARKET SIZE, BY PRESCHOOL TOYS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 13. GLOBAL TOYS & GAMES MARKET SIZE, BY SMART TOYS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 14. GLOBAL TOYS & GAMES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 15. GLOBAL TOYS & GAMES MARKET SIZE, BY OWNED, BY REGION, 2018-2030 (USD MILLION)
• TABLE 16. GLOBAL TOYS & GAMES MARKET SIZE, BY RENTED, BY REGION, 2018-2030 (USD MILLION)
• TABLE 17. GLOBAL TOYS & GAMES MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 18. GLOBAL TOYS & GAMES MARKET SIZE, BY FABRIC, BY REGION, 2018-2030 (USD MILLION)
• TABLE 19. GLOBAL TOYS & GAMES MARKET SIZE, BY METAL, BY REGION, 2018-2030 (USD MILLION)
• TABLE 20. GLOBAL TOYS & GAMES MARKET SIZE, BY PLASTIC, BY REGION, 2018-2030 (USD MILLION)
• TABLE 21. GLOBAL TOYS & GAMES MARKET SIZE, BY WOOD, BY REGION, 2018-2030 (USD MILLION)
• TABLE 22. GLOBAL TOYS & GAMES MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 23. GLOBAL TOYS & GAMES MARKET SIZE, BY 15 YEARS & ABOVE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 24. GLOBAL TOYS & GAMES MARKET SIZE, BY 9 - 15 YEARS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 25. GLOBAL TOYS & GAMES MARKET SIZE, BY UP TO 8 YEARS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 26. GLOBAL TOYS & GAMES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 27. GLOBAL TOYS & GAMES MARKET SIZE, BY OFFLINE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 28. GLOBAL TOYS & GAMES MARKET SIZE, BY ONLINE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 29. AMERICAS TOYS & GAMES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 30. AMERICAS TOYS & GAMES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 31. AMERICAS TOYS & GAMES MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 32. AMERICAS TOYS & GAMES MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 33. AMERICAS TOYS & GAMES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 34. AMERICAS TOYS & GAMES MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 35. ARGENTINA TOYS & GAMES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 36. ARGENTINA TOYS & GAMES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 37. ARGENTINA TOYS & GAMES MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 38. ARGENTINA TOYS & GAMES MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 39. ARGENTINA TOYS & GAMES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 40. BRAZIL TOYS & GAMES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 41. BRAZIL TOYS & GAMES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 42. BRAZIL TOYS & GAMES MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 43. BRAZIL TOYS & GAMES MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 44. BRAZIL TOYS & GAMES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 45. CANADA TOYS & GAMES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 46. CANADA TOYS & GAMES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 47. CANADA TOYS & GAMES MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 48. CANADA TOYS & GAMES MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 49. CANADA TOYS & GAMES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 50. MEXICO TOYS & GAMES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 51. MEXICO TOYS & GAMES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 52. MEXICO TOYS & GAMES MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 53. MEXICO TOYS & GAMES MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 54. MEXICO TOYS & GAMES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 55. UNITED STATES TOYS & GAMES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 56. UNITED STATES TOYS & GAMES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 57. UNITED STATES TOYS & GAMES MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 58. UNITED STATES TOYS & GAMES MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 59. UNITED STATES TOYS & GAMES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 60. UNITED STATES TOYS & GAMES MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
• TABLE 61. ASIA-PACIFIC TOYS & GAMES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 62. ASIA-PACIFIC TOYS & GAMES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 63. ASIA-PACIFIC TOYS & GAMES MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 64. ASIA-PACIFIC TOYS & GAMES MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 65. ASIA-PACIFIC TOYS & GAMES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 66. ASIA-PACIFIC TOYS & GAMES MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 67. AUSTRALIA TOYS & GAMES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 68. AUSTRALIA TOYS & GAMES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 69. AUSTRALIA TOYS & GAMES MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 70. AUSTRALIA TOYS & GAMES MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 71. AUSTRALIA TOYS & GAMES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 72. CHINA TOYS & GAMES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 73. CHINA TOYS & GAMES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 74. CHINA TOYS & GAMES MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 75. CHINA TOYS & GAMES MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 76. CHINA TOYS & GAMES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 77. INDIA TOYS & GAMES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 78. INDIA TOYS & GAMES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 79. INDIA TOYS & GAMES MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 80. INDIA TOYS & GAMES MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 81. INDIA TOYS & GAMES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 82. INDONESIA TOYS & GAMES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 83. INDONESIA TOYS & GAMES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 84. INDONESIA TOYS & GAMES MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 85. INDONESIA TOYS & GAMES MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 86. INDONESIA TOYS & GAMES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 87. JAPAN TOYS & GAMES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 88. JAPAN TOYS & GAMES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 89. JAPAN TOYS & GAMES MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 90. JAPAN TOYS & GAMES MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 91. JAPAN TOYS & GAMES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 92. MALAYSIA TOYS & GAMES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 93. MALAYSIA TOYS & GAMES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 94. MALAYSIA TOYS & GAMES MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 95. MALAYSIA TOYS & GAMES MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 96. MALAYSIA TOYS & GAMES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 97. PHILIPPINES TOYS & GAMES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 98. PHILIPPINES TOYS & GAMES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 99. PHILIPPINES TOYS & GAMES MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 100. PHILIPPINES TOYS & GAMES MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 101. PHILIPPINES TOYS & GAMES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 102. SINGAPORE TOYS & GAMES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 103. SINGAPORE TOYS & GAMES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 104. SINGAPORE TOYS & GAMES MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 105. SINGAPORE TOYS & GAMES MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 106. SINGAPORE TOYS & GAMES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 107. SOUTH KOREA TOYS & GAMES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 108. SOUTH KOREA TOYS & GAMES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 109. SOUTH KOREA TOYS & GAMES MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 110. SOUTH KOREA TOYS & GAMES MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 111. SOUTH KOREA TOYS & GAMES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 112. TAIWAN TOYS & GAMES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 113. TAIWAN TOYS & GAMES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 114. TAIWAN TOYS & GAMES MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 115. TAIWAN TOYS & GAMES MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 116. TAIWAN TOYS & GAMES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 117. THAILAND TOYS & GAMES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 118. THAILAND TOYS & GAMES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 119. THAILAND TOYS & GAMES MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 120. THAILAND TOYS & GAMES MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 121. THAILAND TOYS & GAMES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 122. VIETNAM TOYS & GAMES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 123. VIETNAM TOYS & GAMES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 124. VIETNAM TOYS & GAMES MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 125. VIETNAM TOYS & GAMES MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 126. VIETNAM TOYS & GAMES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 127. EUROPE, MIDDLE EAST & AFRICA TOYS & GAMES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 128. EUROPE, MIDDLE EAST & AFRICA TOYS & GAMES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 129. EUROPE, MIDDLE EAST & AFRICA TOYS & GAMES MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 130. EUROPE, MIDDLE EAST & AFRICA TOYS & GAMES MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 131. EUROPE, MIDDLE EAST & AFRICA TOYS & GAMES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 132. EUROPE, MIDDLE EAST & AFRICA TOYS & GAMES MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 133. DENMARK TOYS & GAMES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 134. DENMARK TOYS & GAMES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 135. DENMARK TOYS & GAMES MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 136. DENMARK TOYS & GAMES MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 137. DENMARK TOYS & GAMES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 138. EGYPT TOYS & GAMES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 139. EGYPT TOYS & GAMES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 140. EGYPT TOYS & GAMES MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 141. EGYPT TOYS & GAMES MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 142. EGYPT TOYS & GAMES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 143. FINLAND TOYS & GAMES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 144. FINLAND TOYS & GAMES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 145. FINLAND TOYS & GAMES MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 146. FINLAND TOYS & GAMES MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 147. FINLAND TOYS & GAMES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 148. FRANCE TOYS & GAMES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 149. FRANCE TOYS & GAMES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 150. FRANCE TOYS & GAMES MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 151. FRANCE TOYS & GAMES MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 152. FRANCE TOYS & GAMES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 153. GERMANY TOYS & GAMES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 154. GERMANY TOYS & GAMES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 155. GERMANY TOYS & GAMES MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 156. GERMANY TOYS & GAMES MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 157. GERMANY TOYS & GAMES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 158. ISRAEL TOYS & GAMES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 159. ISRAEL TOYS & GAMES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 160. ISRAEL TOYS & GAMES MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 161. ISRAEL TOYS & GAMES MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 162. ISRAEL TOYS & GAMES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 163. ITALY TOYS & GAMES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 164. ITALY TOYS & GAMES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 165. ITALY TOYS & GAMES MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 166. ITALY TOYS & GAMES MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 167. ITALY TOYS & GAMES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 168. NETHERLANDS TOYS & GAMES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 169. NETHERLANDS TOYS & GAMES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 170. NETHERLANDS TOYS & GAMES MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 171. NETHERLANDS TOYS & GAMES MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 172. NETHERLANDS TOYS & GAMES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 173. NIGERIA TOYS & GAMES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 174. NIGERIA TOYS & GAMES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 175. NIGERIA TOYS & GAMES MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 176. NIGERIA TOYS & GAMES MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 177. NIGERIA TOYS & GAMES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 178. NORWAY TOYS & GAMES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 179. NORWAY TOYS & GAMES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 180. NORWAY TOYS & GAMES MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 181. NORWAY TOYS & GAMES MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 182. NORWAY TOYS & GAMES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 183. POLAND TOYS & GAMES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 184. POLAND TOYS & GAMES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 185. POLAND TOYS & GAMES MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 186. POLAND TOYS & GAMES MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 187. POLAND TOYS & GAMES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 188. QATAR TOYS & GAMES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 189. QATAR TOYS & GAMES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 190. QATAR TOYS & GAMES MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 191. QATAR TOYS & GAMES MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 192. QATAR TOYS & GAMES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 193. RUSSIA TOYS & GAMES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 194. RUSSIA TOYS & GAMES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 195. RUSSIA TOYS & GAMES MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 196. RUSSIA TOYS & GAMES MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 197. RUSSIA TOYS & GAMES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 198. SAUDI ARABIA TOYS & GAMES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 199. SAUDI ARABIA TOYS & GAMES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 200. SAUDI ARABIA TOYS & GAMES MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 201. SAUDI ARABIA TOYS & GAMES MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 202. SAUDI ARABIA TOYS & GAMES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 203. SOUTH AFRICA TOYS & GAMES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 204. SOUTH AFRICA TOYS & GAMES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 205. SOUTH AFRICA TOYS & GAMES MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 206. SOUTH AFRICA TOYS & GAMES MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 207. SOUTH AFRICA TOYS & GAMES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 208. SPAIN TOYS & GAMES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 209. SPAIN TOYS & GAMES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 210. SPAIN TOYS & GAMES MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 211. SPAIN TOYS & GAMES MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 212. SPAIN TOYS & GAMES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 213. SWEDEN TOYS & GAMES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 214. SWEDEN TOYS & GAMES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 215. SWEDEN TOYS & GAMES MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 216. SWEDEN TOYS & GAMES MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 217. SWEDEN TOYS & GAMES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 218. SWITZERLAND TOYS & GAMES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 219. SWITZERLAND TOYS & GAMES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 220. SWITZERLAND TOYS & GAMES MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 221. SWITZERLAND TOYS & GAMES MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 222. SWITZERLAND TOYS & GAMES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 223. TURKEY TOYS & GAMES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 224. TURKEY TOYS & GAMES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 225. TURKEY TOYS & GAMES MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 226. TURKEY TOYS & GAMES MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 227. TURKEY TOYS & GAMES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 228. UNITED ARAB EMIRATES TOYS & GAMES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 229. UNITED ARAB EMIRATES TOYS & GAMES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 230. UNITED ARAB EMIRATES TOYS & GAMES MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 231. UNITED ARAB EMIRATES TOYS & GAMES MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 232. UNITED ARAB EMIRATES TOYS & GAMES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 233. UNITED KINGDOM TOYS & GAMES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 234. UNITED KINGDOM TOYS & GAMES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 235. UNITED KINGDOM TOYS & GAMES MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 236. UNITED KINGDOM TOYS & GAMES MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 237. UNITED KINGDOM TOYS & GAMES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 238. TOYS & GAMES MARKET SHARE, BY KEY PLAYER, 2023
• TABLE 239. TOYS & GAMES MARKET, FPNV POSITIONING MATRIX, 2023

The Toys & Games Market was valued at USD 265.57 billion in 2023, expected to reach USD 278.64 billion in 2024, and is projected to grow at a CAGR of 5.23%, to USD 379.71 billion by 2030.

The Toys & Games market encompasses a wide range of products, from traditional toys like dolls and action figures to modern interactive games and puzzles. This market serves children, adolescents, and adults, fulfilling entertainment, educational, and developmental purposes. The necessity of this market arises from the innate human need for play, which is vital for cognitive and social development, as well as stress relief. The application extends to educational institutions, households, and recreational centers, with end-use segments including individual consumers and educational organizations.

Key factors influencing growth in the Toys & Games market include technological advancements, increasing disposable income, and a growing appreciation for educational toys. The integration of augmented reality (AR), virtual reality (VR), and artificial intelligence (AI) has provided opportunities to create immersive and educational play experiences. The rise of online retail and the global influence of pop culture trends also present avenues for expansion. Recently, the shift towards sustainable and eco-friendly products is emerging as a significant opportunity, urging companies to innovate with environmentally conscious materials and processes.

However, the market faces challenges such as stringent safety regulations and the rapid obsolescence of trending toys, which can limit sustained growth. Economic fluctuations and changing consumer preferences also pose risks. Intellectual property theft and the threat from video games and digital entertainment further constrain traditional toy market segments.

Innovation can thrive in developing AI-integrated, STEM-focused educational toys that cater to a tech-savvy, curious young audience. Businesses should consider investing in sustainable production techniques and materials to align with eco-conscious consumer trends. The omnipresent nature of the market means that there's a constant push toward digital transformation in sales and marketing, offering a fertile ground for businesses to expand their reach. Understanding consumer behavior through data analytics will enhance strategic decision-making, ensuring alignment with market demands and preferences.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Toys & Games Market

The Toys & Games Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Increasing children population all over the globe
  • Rising preference for interactive and brain games worldwide
  • Significant availability of toys and games on eCommerce channels
• Market Restraints
  • Concern regarding recycling of plastic toys and games
• Market Opportunities
  • Technological advancements in electronic games coupled with emergence of smart toys
  • Surge in number of game zones and fun activities
• Market Challenges
  • Presence of low-quality and counterfeit products worldwide

Porter's Five Forces: A Strategic Tool for Navigating the Toys & Games Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Toys & Games Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Toys & Games Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Toys & Games Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Toys & Games Market

A detailed market share analysis in the Toys & Games Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Toys & Games Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Toys & Games Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Toys & Games Market

A strategic analysis of the Toys & Games Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Toys & Games Market, highlighting leading vendors and their innovative profiles. These include Aoshima Bunka Kyozai Co., Ltd., Bandai Namco Holdings Inc., Buffalo Games, LLC, Cartamundi Group, CubicFun Toys Industrial Co., Ltd., Dream International Limited, Educa Borras, Funtastic International Inc., Gibsons Games Ltd., Hasbro Inc., JAKKS Pacific, Inc, Jumbo Group B.V, Konami Group Corporation, Lansay, LeapFrog Enterprises, Inc., Lego A/S, MasterPieces Puzzle Company, Mattel Inc., MGA Entertainment Inc., Moose Enterprise Pty Ltd, Playmates Toys Limited, Ravensburger AG, Sanrio Company, Ltd., Schmidt Spiele GmbH, Simba-Dickie Group, Spin Master Corp., Tomy Company, Ltd., ToyQuest, Trefl S.A., Tru Kids, Inc., Vivid Imaginations by Goliath Group, and VTech Holdings Limited.

Market Segmentation & Coverage

This research report categorizes the Toys & Games Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Product, market is studied across Dolls, Electronic Games, Games & Puzzles, Outdoor & Sport Toys, Preschool Toys, and Smart Toys.
• Based on Type, market is studied across Owned and Rented.
• Based on Material, market is studied across Fabric, Metal, Plastic, and Wood.
• Based on Age Group, market is studied across 15 years & Above, 9 - 15 Years, and Up to 8 Years.
• Based on Distribution Channel, market is studied across Offline and Online.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Increasing children population all over the globe
    • 5.1.1.2. Rising preference for interactive and brain games worldwide
    • 5.1.1.3. Significant availability of toys and games on eCommerce channels
  • 5.1.2. Restraints
    • 5.1.2.1. Concern regarding recycling of plastic toys and games
  • 5.1.3. Opportunities
    • 5.1.3.1. Technological advancements in electronic games coupled with emergence of smart toys
    • 5.1.3.2. Surge in number of game zones and fun activities
  • 5.1.4. Challenges
    • 5.1.4.1. Presence of low-quality and counterfeit products worldwide
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Toys & Games Market, by Product

• 6.1. Introduction
• 6.2. Dolls
• 6.3. Electronic Games
• 6.4. Games & Puzzles
• 6.5. Outdoor & Sport Toys
• 6.6. Preschool Toys
• 6.7. Smart Toys

7. Toys & Games Market, by Type

• 7.1. Introduction
• 7.2. Owned
• 7.3. Rented

8. Toys & Games Market, by Material

• 8.1. Introduction
• 8.2. Fabric
• 8.3. Metal
• 8.4. Plastic
• 8.5. Wood

9. Toys & Games Market, by Age Group

• 9.1. Introduction
• 9.2. 15 years & Above
• 9.3. 9 - 15 Years
• 9.4. Up to 8 Years

10. Toys & Games Market, by Distribution Channel

• 10.1. Introduction
• 10.2. Offline
• 10.3. Online

11. Americas Toys & Games Market

• 11.1. Introduction
• 11.2. Argentina
• 11.3. Brazil
• 11.4. Canada
• 11.5. Mexico
• 11.6. United States

12. Asia-Pacific Toys & Games Market

• 12.1. Introduction
• 12.2. Australia
• 12.3. China
• 12.4. India
• 12.5. Indonesia
• 12.6. Japan
• 12.7. Malaysia
• 12.8. Philippines
• 12.9. Singapore
• 12.10. South Korea
• 12.11. Taiwan
• 12.12. Thailand
• 12.13. Vietnam

13. Europe, Middle East & Africa Toys & Games Market

• 13.1. Introduction
• 13.2. Denmark
• 13.3. Egypt
• 13.4. Finland
• 13.5. France
• 13.6. Germany
• 13.7. Israel
• 13.8. Italy
• 13.9. Netherlands
• 13.10. Nigeria
• 13.11. Norway
• 13.12. Poland
• 13.13. Qatar
• 13.14. Russia
• 13.15. Saudi Arabia
• 13.16. South Africa
• 13.17. Spain
• 13.18. Sweden
• 13.19. Switzerland
• 13.20. Turkey
• 13.21. United Arab Emirates
• 13.22. United Kingdom

14. Competitive Landscape

• 14.1. Market Share Analysis, 2023
• 14.2. FPNV Positioning Matrix, 2023
• 14.3. Competitive Scenario Analysis
  • 14.3.1. Funskool expands portfolio with new toy and game lineup
  • 14.3.2. The Toy Association and People of Play merge to enhance innovation and consumer engagement
  • 14.3.3. Goliath partners with Funko for exclusive licensing and distribution deal
  • 14.3.4. Gaming Giant Bandai Namco Launches AI Virtual Pet NFT Game
  • 14.3.5. Hasbro Announces Partnership with Xplored for AI-driven Tabletop Games
  • 14.3.6. Tsuburaya Welcomes Bandai As Ultraman Master Toy Licensee
• 14.4. Strategy Analysis & Recommendation
  • 14.4.1. Mattel Inc.

Companies Mentioned

• 1. Aoshima Bunka Kyozai Co., Ltd.
• 2. Bandai Namco Holdings Inc.
• 3. Buffalo Games, LLC
• 4. Cartamundi Group
• 5. CubicFun Toys Industrial Co., Ltd.
• 6. Dream International Limited
• 7. Educa Borras
• 8. Funtastic International Inc.
• 9. Gibsons Games Ltd.
• 10. Hasbro Inc.
• 11. JAKKS Pacific, Inc
• 12. Jumbo Group B.V
• 13. Konami Group Corporation
• 14. Lansay
• 15. LeapFrog Enterprises, Inc.
• 16. Lego A/S
• 17. MasterPieces Puzzle Company
• 18. Mattel Inc.
• 19. MGA Entertainment Inc.
• 20. Moose Enterprise Pty Ltd
• 21. Playmates Toys Limited
• 22. Ravensburger AG
• 23. Sanrio Company, Ltd.
• 24. Schmidt Spiele GmbH
• 25. Simba-Dickie Group
• 26. Spin Master Corp.
• 27. Tomy Company, Ltd.
• 28. ToyQuest
• 29. Trefl S.A.
• 30. Tru Kids, Inc.
• 31. Vivid Imaginations by Goliath Group
• 32. VTech Holdings Limited