デフォルト表紙
市場調査レポート
商品コード
1598454

ティッシュペーパー市場:製品別、流通チャネル別、用途別-2025-2030年の世界予測

Tissue Paper Market by Product (Bath & Toilet Paper, Facial Tissue Paper, Towel Wipes), Distribution Channel (Convenience Stores, Online Store, Supermarkets & Hypermarkets), Application - Global Forecast 2025-2030


出版日
発行
360iResearch
ページ情報
英文 187 Pages
納期
即日から翌営業日
カスタマイズ可能
適宜更新あり
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=153.81円
ティッシュペーパー市場:製品別、流通チャネル別、用途別-2025-2030年の世界予測
出版日: 2024年10月31日
発行: 360iResearch
ページ情報: 英文 187 Pages
納期: 即日から翌営業日
GIIご利用のメリット
  • 全表示
  • 概要
  • 図表
  • 目次
概要

ティッシュペーパー市場の2023年の市場規模は221億8,000万米ドルで、2024年には232億5,000万米ドルに達すると予測され、CAGR 5.19%で成長し、2030年には316億2,000万米ドルに達すると予測されています。

ティッシュペーパー市場には、トイレットペーパー、フェイシャルティッシュ、ペーパータオル、ナプキンなど幅広い製品が含まれ、個人の衛生と家庭のニーズの両方に対応しています。ティッシュペーパーの必要性は、日常生活の中で利便性を提供し、衛生を維持するという本質的な機能にあります。用途は家庭用から、ホスピタリティ、ヘルスケア、フードサービスなどの商業部門にまで及び、住宅、商業、工業の各領域で最終用途が大きく広がっています。市場成長を促進する主な要因としては、都市化の進展、可処分所得の増加、衛生習慣に対する意識の高まりなどが挙げられます。環境問題への関心も、持続可能でリサイクル可能なティッシュ製品への需要を後押ししており、成長の重要な機会となっています。企業は、環境に優しい製品を革新し、持続可能な製造工程に投資することで、この動向を活用することができます。アジア太平洋とラテンアメリカの新興市場は、中流階級の人口増加と消費者のライフスタイルの変化により、未開拓の可能性を秘めています。とはいえ、原材料価格の変動やサプライチェーンの混乱など、市場の成長を阻害する課題も残っています。さらに、環境規制の強化や、環境的に持続可能な製品の革新競争が複雑さを増しています。こうした制約を克服するために、企業はリサイクル技術の進歩を模索し、エコ認証に適応する必要があります。技術革新の分野には、生分解性やリサイクル可能な素材の開発、節水型の生産技術、製品の柔らかさや吸収性の向上などがあります。また、製造工程やパッケージングの技術的進歩は、事業の成長を促し、効率を高めることができます。さらに、サプライチェーンの最適化のためのデジタルソリューションの導入、消費者動向の予測、データ分析による製品品質の確保は、研究開発の有望分野です。市場の競争は激しく、進化する消費者の嗜好や規制上の需要に対応するために継続的なイノベーションが必要であることが特徴であり、長期的な成功のためには技術と持続可能な慣行への戦略的投資が重要であることが強調されています。

主な市場の統計
基準年[2023] 221億8,000万米ドル
予測年[2024] 232億5,000万米ドル
予測年[2030] 316億2,000万米ドル
CAGR(%) 5.19%

市場力学:急速に進化するティッシュペーパー市場の主要市場インサイトを公開

ティッシュペーパー市場は、需要と供給のダイナミックな相互作用によって変貌を遂げています。このような市場力学の進化を理解することで、企業は十分な情報に基づいた投資決定、戦略的意思決定、新たなビジネスチャンスの獲得を行うことができます。これらの動向を包括的に把握することで、企業は政治的、地理的、技術的、社会的、経済的な領域にわたる様々なリスクを軽減することができるとともに、消費者行動とそれが製造コストや購買動向に与える影響をより明確に理解することができます。

  • 市場促進要因
    • 衛生とパーソナルケアに対する意識の高まり
    • 環境に優しい持続可能な消費者製品の開発に対する政府の取り組み
    • eコマース・プラットフォームでの利用可能性の増加
  • 市場抑制要因
    • 原材料コストの変動
  • 市場機会
    • 新しいティッシュペーパー製品のイントロダクション
  • 市場の課題
    • ティッシュペーパーの生産に伴う環境問題

ポーターの5つの力:ティッシュペーパー市場をナビゲートする戦略ツール

ポーターの5つの力フレームワークは、ティッシュペーパー市場の競合情勢を理解するための重要なツールです。ポーターのファイブフォース・フレームワークは、企業の競争力を評価し、戦略的機会を探るための明確な手法を提供します。このフレームワークは、企業が市場内の勢力図を評価し、新規事業の収益性を判断するのに役立ちます。これらの洞察により、企業は自社の強みを活かし、弱みに対処し、潜在的な課題を回避することができ、より強靭な市場でのポジショニングを確保することができます。

PESTLE分析:ティッシュペーパー市場における外部からの影響の把握

外部マクロ環境要因は、ティッシュペーパー市場の業績ダイナミクスを形成する上で極めて重要な役割を果たします。政治的、経済的、社会的、技術的、法的、環境的要因の分析は、これらの影響をナビゲートするために必要な情報を提供します。PESTLE要因を調査することで、企業は潜在的なリスクと機会をよりよく理解することができます。この分析により、企業は規制、消費者の嗜好、経済動向の変化を予測し、先を見越した積極的な意思決定を行う準備ができます。

市場シェア分析ティッシュペーパー市場における競合情勢の把握

ティッシュペーパー市場の詳細な市場シェア分析により、ベンダーの業績を包括的に評価することができます。企業は、収益、顧客ベース、成長率などの主要指標を比較することで、競争上のポジショニングを明らかにすることができます。この分析により、市場の集中、断片化、統合の動向が明らかになり、ベンダーは競争が激化する中で自社の地位を高める戦略的意思決定を行うために必要な知見を得ることができます。

FPNVポジショニング・マトリックスティッシュペーパー市場におけるベンダーのパフォーマンス評価

FPNVポジショニングマトリックスは、ティッシュペーパー市場においてベンダーを評価するための重要なツールです。このマトリックスにより、ビジネス組織はベンダーのビジネス戦略と製品満足度に基づき評価することで、目標に沿った十分な情報に基づいた意思決定を行うことができます。4つの象限によってベンダーを明確かつ正確にセグメント化し、戦略目標に最適なパートナーやソリューションを特定することができます。

戦略分析と推奨ティッシュペーパー市場における成功への道筋を描く

ティッシュペーパー市場の戦略分析は、世界市場でのプレゼンス強化を目指す企業にとって不可欠です。主要なリソース、能力、業績指標を見直すことで、企業は成長機会を特定し、改善に取り組むことができます。このアプローチにより、競合情勢における課題を克服し、新たなビジネスチャンスを活かして長期的な成功を収めるための体制を整えることができます。

本レポートでは、主要な注目分野を網羅した市場の包括的な分析を提供しています:

1.市場の浸透度:現在の市場環境の詳細なレビュー、主要企業による広範なデータ、市場でのリーチと全体的な影響力の評価。

2.市場の開拓度:新興市場における成長機会を特定し、既存分野における拡大可能性を評価し、将来の成長に向けた戦略的ロードマップを提供します。

3.市場の多様化:最近の製品発売、未開拓の地域、業界の主要な進歩、市場を形成する戦略的投資を分析します。

4.競合の評価と情報:競合情勢を徹底的に分析し、市場シェア、事業戦略、製品ポートフォリオ、認証、規制当局の承認、特許動向、主要企業の技術進歩などを検証します。

5.製品開発およびイノベーション:将来の市場成長を促進すると期待される最先端技術、研究開発活動、製品イノベーションをハイライトしています。

また、利害関係者が十分な情報を得た上で意思決定できるよう、重要な質問にも答えています:

1.現在の市場規模と今後の成長予測は?

2.最高の投資機会を提供する製品、セグメント、地域はどこか?

3.市場を形成する主な技術動向と規制の影響とは?

4.主要ベンダーの市場シェアと競合ポジションは?

5.ベンダーの市場参入・撤退戦略の原動力となる収益源と戦略的機会は何か?

目次

第1章 序文

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場の概要

第5章 市場洞察

  • 市場力学
    • 促進要因
      • 衛生とパーソナルケアに関する意識の高まり
      • 環境に優しい持続可能な消費財の開発に向けた政府の取り組み
      • 電子商取引プラットフォームでの可用性の向上
    • 抑制要因
      • 原材料費の変動
    • 機会
      • 新製品ティッシュペーパーのイントロダクション
    • 課題
      • ティッシュペーパーの生産に関連する環境問題
  • 市場セグメンテーション分析
  • ポーターのファイブフォース分析
  • PESTEL分析
    • 政治的
    • 経済
    • 社交
    • 技術的
    • 法律上
    • 環境

第6章 ティッシュペーパー市場:製品別

  • バス&トイレットペーパー
  • フェイシャルティッシュペーパー
  • タオルワイプ

第7章 ティッシュペーパー市場:流通チャネル別

  • コンビニエンスストア
  • オンラインストア
  • スーパーマーケットとハイパーマーケット

第8章 ティッシュペーパー市場:用途別

  • 商業用
  • 家庭用

第9章 南北アメリカのティッシュペーパー市場

  • アルゼンチン
  • ブラジル
  • カナダ
  • メキシコ
  • 米国

第10章 アジア太平洋地域のティッシュペーパー市場

  • オーストラリア
  • 中国
  • インド
  • インドネシア
  • 日本
  • マレーシア
  • フィリピン
  • シンガポール
  • 韓国
  • 台湾
  • タイ
  • ベトナム

第11章 欧州・中東・アフリカのティッシュペーパー市場

  • デンマーク
  • エジプト
  • フィンランド
  • フランス
  • ドイツ
  • イスラエル
  • イタリア
  • オランダ
  • ナイジェリア
  • ノルウェー
  • ポーランド
  • カタール
  • ロシア
  • サウジアラビア
  • 南アフリカ
  • スペイン
  • スウェーデン
  • スイス
  • トルコ
  • アラブ首長国連邦
  • 英国

第12章 競合情勢

  • 市場シェア分析2023
  • FPNVポジショニングマトリックス, 2023
  • 競合シナリオ分析
  • 戦略分析と提言

企業一覧

  • Cascades Tissue Group Inc.
  • Clearwater Paper Corporation
  • Essity AB
  • Georgia Pacific LLC
  • Johnson & Johnson Services, Inc.
  • Kimberly-Clark Corporation
  • kruger Inc.
  • MPI Papermills, Inc.
  • Soffass S.p.a
  • Svenska Cellulosa Aktiebolaget SCA
  • The Procter & Gamble Company
  • Unicharm Corporation
  • Wausau Paper Corporation
  • WEPA Hygieneprodukte GmbH
図表

LIST OF FIGURES

  • FIGURE 1. TISSUE PAPER MARKET RESEARCH PROCESS
  • FIGURE 2. TISSUE PAPER MARKET SIZE, 2023 VS 2030
  • FIGURE 3. GLOBAL TISSUE PAPER MARKET SIZE, 2018-2030 (USD MILLION)
  • FIGURE 4. GLOBAL TISSUE PAPER MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 5. GLOBAL TISSUE PAPER MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 6. GLOBAL TISSUE PAPER MARKET SIZE, BY PRODUCT, 2023 VS 2030 (%)
  • FIGURE 7. GLOBAL TISSUE PAPER MARKET SIZE, BY PRODUCT, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 8. GLOBAL TISSUE PAPER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2023 VS 2030 (%)
  • FIGURE 9. GLOBAL TISSUE PAPER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 10. GLOBAL TISSUE PAPER MARKET SIZE, BY APPLICATION, 2023 VS 2030 (%)
  • FIGURE 11. GLOBAL TISSUE PAPER MARKET SIZE, BY APPLICATION, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 12. AMERICAS TISSUE PAPER MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
  • FIGURE 13. AMERICAS TISSUE PAPER MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 14. UNITED STATES TISSUE PAPER MARKET SIZE, BY STATE, 2023 VS 2030 (%)
  • FIGURE 15. UNITED STATES TISSUE PAPER MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 16. ASIA-PACIFIC TISSUE PAPER MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
  • FIGURE 17. ASIA-PACIFIC TISSUE PAPER MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 18. EUROPE, MIDDLE EAST & AFRICA TISSUE PAPER MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
  • FIGURE 19. EUROPE, MIDDLE EAST & AFRICA TISSUE PAPER MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 20. TISSUE PAPER MARKET SHARE, BY KEY PLAYER, 2023
  • FIGURE 21. TISSUE PAPER MARKET, FPNV POSITIONING MATRIX, 2023

LIST OF TABLES

  • TABLE 1. TISSUE PAPER MARKET SEGMENTATION & COVERAGE
  • TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
  • TABLE 3. GLOBAL TISSUE PAPER MARKET SIZE, 2018-2030 (USD MILLION)
  • TABLE 4. GLOBAL TISSUE PAPER MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 5. GLOBAL TISSUE PAPER MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
  • TABLE 6. TISSUE PAPER MARKET DYNAMICS
  • TABLE 7. GLOBAL TISSUE PAPER MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 8. GLOBAL TISSUE PAPER MARKET SIZE, BY BATH & TOILET PAPER, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 9. GLOBAL TISSUE PAPER MARKET SIZE, BY FACIAL TISSUE PAPER, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 10. GLOBAL TISSUE PAPER MARKET SIZE, BY TOWEL WIPES, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 11. GLOBAL TISSUE PAPER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 12. GLOBAL TISSUE PAPER MARKET SIZE, BY CONVENIENCE STORES, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 13. GLOBAL TISSUE PAPER MARKET SIZE, BY ONLINE STORE, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 14. GLOBAL TISSUE PAPER MARKET SIZE, BY SUPERMARKETS & HYPERMARKETS, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 15. GLOBAL TISSUE PAPER MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 16. GLOBAL TISSUE PAPER MARKET SIZE, BY COMMERCIAL, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 17. GLOBAL TISSUE PAPER MARKET SIZE, BY HOUSEHOLD, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 18. AMERICAS TISSUE PAPER MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 19. AMERICAS TISSUE PAPER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 20. AMERICAS TISSUE PAPER MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 21. AMERICAS TISSUE PAPER MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
  • TABLE 22. ARGENTINA TISSUE PAPER MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 23. ARGENTINA TISSUE PAPER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 24. ARGENTINA TISSUE PAPER MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 25. BRAZIL TISSUE PAPER MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 26. BRAZIL TISSUE PAPER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 27. BRAZIL TISSUE PAPER MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 28. CANADA TISSUE PAPER MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 29. CANADA TISSUE PAPER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 30. CANADA TISSUE PAPER MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 31. MEXICO TISSUE PAPER MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 32. MEXICO TISSUE PAPER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 33. MEXICO TISSUE PAPER MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 34. UNITED STATES TISSUE PAPER MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 35. UNITED STATES TISSUE PAPER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 36. UNITED STATES TISSUE PAPER MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 37. UNITED STATES TISSUE PAPER MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
  • TABLE 38. ASIA-PACIFIC TISSUE PAPER MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 39. ASIA-PACIFIC TISSUE PAPER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 40. ASIA-PACIFIC TISSUE PAPER MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 41. ASIA-PACIFIC TISSUE PAPER MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
  • TABLE 42. AUSTRALIA TISSUE PAPER MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 43. AUSTRALIA TISSUE PAPER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 44. AUSTRALIA TISSUE PAPER MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 45. CHINA TISSUE PAPER MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 46. CHINA TISSUE PAPER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 47. CHINA TISSUE PAPER MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 48. INDIA TISSUE PAPER MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 49. INDIA TISSUE PAPER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 50. INDIA TISSUE PAPER MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 51. INDONESIA TISSUE PAPER MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 52. INDONESIA TISSUE PAPER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 53. INDONESIA TISSUE PAPER MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 54. JAPAN TISSUE PAPER MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 55. JAPAN TISSUE PAPER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 56. JAPAN TISSUE PAPER MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 57. MALAYSIA TISSUE PAPER MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 58. MALAYSIA TISSUE PAPER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 59. MALAYSIA TISSUE PAPER MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 60. PHILIPPINES TISSUE PAPER MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 61. PHILIPPINES TISSUE PAPER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 62. PHILIPPINES TISSUE PAPER MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 63. SINGAPORE TISSUE PAPER MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 64. SINGAPORE TISSUE PAPER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 65. SINGAPORE TISSUE PAPER MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 66. SOUTH KOREA TISSUE PAPER MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 67. SOUTH KOREA TISSUE PAPER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 68. SOUTH KOREA TISSUE PAPER MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 69. TAIWAN TISSUE PAPER MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 70. TAIWAN TISSUE PAPER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 71. TAIWAN TISSUE PAPER MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 72. THAILAND TISSUE PAPER MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 73. THAILAND TISSUE PAPER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 74. THAILAND TISSUE PAPER MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 75. VIETNAM TISSUE PAPER MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 76. VIETNAM TISSUE PAPER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 77. VIETNAM TISSUE PAPER MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 78. EUROPE, MIDDLE EAST & AFRICA TISSUE PAPER MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 79. EUROPE, MIDDLE EAST & AFRICA TISSUE PAPER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 80. EUROPE, MIDDLE EAST & AFRICA TISSUE PAPER MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 81. EUROPE, MIDDLE EAST & AFRICA TISSUE PAPER MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
  • TABLE 82. DENMARK TISSUE PAPER MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 83. DENMARK TISSUE PAPER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 84. DENMARK TISSUE PAPER MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 85. EGYPT TISSUE PAPER MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 86. EGYPT TISSUE PAPER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 87. EGYPT TISSUE PAPER MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 88. FINLAND TISSUE PAPER MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 89. FINLAND TISSUE PAPER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 90. FINLAND TISSUE PAPER MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 91. FRANCE TISSUE PAPER MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 92. FRANCE TISSUE PAPER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 93. FRANCE TISSUE PAPER MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 94. GERMANY TISSUE PAPER MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 95. GERMANY TISSUE PAPER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 96. GERMANY TISSUE PAPER MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 97. ISRAEL TISSUE PAPER MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 98. ISRAEL TISSUE PAPER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 99. ISRAEL TISSUE PAPER MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 100. ITALY TISSUE PAPER MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 101. ITALY TISSUE PAPER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 102. ITALY TISSUE PAPER MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 103. NETHERLANDS TISSUE PAPER MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 104. NETHERLANDS TISSUE PAPER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 105. NETHERLANDS TISSUE PAPER MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 106. NIGERIA TISSUE PAPER MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 107. NIGERIA TISSUE PAPER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 108. NIGERIA TISSUE PAPER MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 109. NORWAY TISSUE PAPER MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 110. NORWAY TISSUE PAPER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 111. NORWAY TISSUE PAPER MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 112. POLAND TISSUE PAPER MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 113. POLAND TISSUE PAPER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 114. POLAND TISSUE PAPER MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 115. QATAR TISSUE PAPER MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 116. QATAR TISSUE PAPER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 117. QATAR TISSUE PAPER MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 118. RUSSIA TISSUE PAPER MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 119. RUSSIA TISSUE PAPER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 120. RUSSIA TISSUE PAPER MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 121. SAUDI ARABIA TISSUE PAPER MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 122. SAUDI ARABIA TISSUE PAPER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 123. SAUDI ARABIA TISSUE PAPER MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 124. SOUTH AFRICA TISSUE PAPER MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 125. SOUTH AFRICA TISSUE PAPER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 126. SOUTH AFRICA TISSUE PAPER MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 127. SPAIN TISSUE PAPER MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 128. SPAIN TISSUE PAPER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 129. SPAIN TISSUE PAPER MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 130. SWEDEN TISSUE PAPER MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 131. SWEDEN TISSUE PAPER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 132. SWEDEN TISSUE PAPER MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 133. SWITZERLAND TISSUE PAPER MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 134. SWITZERLAND TISSUE PAPER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 135. SWITZERLAND TISSUE PAPER MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 136. TURKEY TISSUE PAPER MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 137. TURKEY TISSUE PAPER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 138. TURKEY TISSUE PAPER MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 139. UNITED ARAB EMIRATES TISSUE PAPER MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 140. UNITED ARAB EMIRATES TISSUE PAPER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 141. UNITED ARAB EMIRATES TISSUE PAPER MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 142. UNITED KINGDOM TISSUE PAPER MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 143. UNITED KINGDOM TISSUE PAPER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 144. UNITED KINGDOM TISSUE PAPER MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 145. TISSUE PAPER MARKET SHARE, BY KEY PLAYER, 2023
  • TABLE 146. TISSUE PAPER MARKET, FPNV POSITIONING MATRIX, 2023
目次
Product Code: MRR-742BD51845A7

The Tissue Paper Market was valued at USD 22.18 billion in 2023, expected to reach USD 23.25 billion in 2024, and is projected to grow at a CAGR of 5.19%, to USD 31.62 billion by 2030.

The tissue paper market encompasses a wide range of products, including toilet paper, facial tissues, paper towels, and napkins, catering to both personal hygiene and household needs. The necessity of tissue paper lies in its essential function within daily life, providing convenience and maintaining hygiene. Applications span from household use to commercial sectors such as hospitality, healthcare, and food services, with significant end-use scope in residential, commercial, and industrial domains. Key factors driving market growth include rising urbanization, increasing disposable income, and growing awareness of hygiene practices. Environmental concerns also fuel demand for sustainable and recyclable tissue products, presenting a crucial opportunity for growth. Companies can capitalize on this trend by innovating eco-friendly products and investing in sustainable manufacturing processes. Emerging markets in Asia-Pacific and Latin America offer untapped potential due to rising middle-class populations and changing consumer lifestyles. Nonetheless, challenges persist, such as fluctuating raw material prices and supply chain disruptions, which can impede market growth. Furthermore, increasing environmental regulations and the competition for innovation in environmentally sustainable products add complexity. To overcome these limitations, businesses should explore advancements in recycling technologies and adapt to eco-certifications. Areas of innovation include the development of biodegradable and recyclable materials, water-saving production techniques, and enhancing product softness and absorbency. Technological advancements in manufacturing processes and packaging can also drive business growth and enhance efficiency. Moreover, incorporating digital solutions for supply chain optimization, predicting consumer trends, and ensuring product quality through data analytics are promising areas for research and development. The tissue paper market is characterized by intense competition and the need for continual innovation to address evolving consumer preferences and regulatory demands, emphasizing the importance of strategic investments in technology and sustainable practices for long-term success.

KEY MARKET STATISTICS
Base Year [2023] USD 22.18 billion
Estimated Year [2024] USD 23.25 billion
Forecast Year [2030] USD 31.62 billion
CAGR (%) 5.19%

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Tissue Paper Market

The Tissue Paper Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

  • Market Drivers
    • Growing awareness about sanitation and personal care
    • Government initiatives for development of eco-friendly sustainable consumer products
    • Increasing availability on eCommerce platforms
  • Market Restraints
    • Fluctuating cost of raw material
  • Market Opportunities
    • Introduction of new tissue paper products
  • Market Challenges
    • Environmental concerns associated with production of tissue paper

Porter's Five Forces: A Strategic Tool for Navigating the Tissue Paper Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Tissue Paper Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Tissue Paper Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Tissue Paper Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Tissue Paper Market

A detailed market share analysis in the Tissue Paper Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Tissue Paper Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Tissue Paper Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Tissue Paper Market

A strategic analysis of the Tissue Paper Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Tissue Paper Market, highlighting leading vendors and their innovative profiles. These include Cascades Tissue Group Inc., Clearwater Paper Corporation, Essity AB, Georgia Pacific LLC, Johnson & Johnson Services, Inc., Kimberly-Clark Corporation, kruger Inc., MPI Papermills, Inc., Soffass S.p.a, Svenska Cellulosa Aktiebolaget SCA, The Procter & Gamble Company, Unicharm Corporation, Wausau Paper Corporation, and WEPA Hygieneprodukte GmbH.

Market Segmentation & Coverage

This research report categorizes the Tissue Paper Market to forecast the revenues and analyze trends in each of the following sub-markets:

  • Based on Product, market is studied across Bath & Toilet Paper, Facial Tissue Paper, and Towel Wipes.
  • Based on Distribution Channel, market is studied across Convenience Stores, Online Store, and Supermarkets & Hypermarkets.
  • Based on Application, market is studied across Commercial and Household.
  • Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

  • 1.1. Objectives of the Study
  • 1.2. Market Segmentation & Coverage
  • 1.3. Years Considered for the Study
  • 1.4. Currency & Pricing
  • 1.5. Language
  • 1.6. Stakeholders

2. Research Methodology

  • 2.1. Define: Research Objective
  • 2.2. Determine: Research Design
  • 2.3. Prepare: Research Instrument
  • 2.4. Collect: Data Source
  • 2.5. Analyze: Data Interpretation
  • 2.6. Formulate: Data Verification
  • 2.7. Publish: Research Report
  • 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

  • 5.1. Market Dynamics
    • 5.1.1. Drivers
      • 5.1.1.1. Growing awareness about sanitation and personal care
      • 5.1.1.2. Government initiatives for development of eco-friendly sustainable consumer products
      • 5.1.1.3. Increasing availability on eCommerce platforms
    • 5.1.2. Restraints
      • 5.1.2.1. Fluctuating cost of raw material
    • 5.1.3. Opportunities
      • 5.1.3.1. Introduction of new tissue paper products
    • 5.1.4. Challenges
      • 5.1.4.1. Environmental concerns associated with production of tissue paper
  • 5.2. Market Segmentation Analysis
  • 5.3. Porter's Five Forces Analysis
    • 5.3.1. Threat of New Entrants
    • 5.3.2. Threat of Substitutes
    • 5.3.3. Bargaining Power of Customers
    • 5.3.4. Bargaining Power of Suppliers
    • 5.3.5. Industry Rivalry
  • 5.4. PESTLE Analysis
    • 5.4.1. Political
    • 5.4.2. Economic
    • 5.4.3. Social
    • 5.4.4. Technological
    • 5.4.5. Legal
    • 5.4.6. Environmental

6. Tissue Paper Market, by Product

  • 6.1. Introduction
  • 6.2. Bath & Toilet Paper
  • 6.3. Facial Tissue Paper
  • 6.4. Towel Wipes

7. Tissue Paper Market, by Distribution Channel

  • 7.1. Introduction
  • 7.2. Convenience Stores
  • 7.3. Online Store
  • 7.4. Supermarkets & Hypermarkets

8. Tissue Paper Market, by Application

  • 8.1. Introduction
  • 8.2. Commercial
  • 8.3. Household

9. Americas Tissue Paper Market

  • 9.1. Introduction
  • 9.2. Argentina
  • 9.3. Brazil
  • 9.4. Canada
  • 9.5. Mexico
  • 9.6. United States

10. Asia-Pacific Tissue Paper Market

  • 10.1. Introduction
  • 10.2. Australia
  • 10.3. China
  • 10.4. India
  • 10.5. Indonesia
  • 10.6. Japan
  • 10.7. Malaysia
  • 10.8. Philippines
  • 10.9. Singapore
  • 10.10. South Korea
  • 10.11. Taiwan
  • 10.12. Thailand
  • 10.13. Vietnam

11. Europe, Middle East & Africa Tissue Paper Market

  • 11.1. Introduction
  • 11.2. Denmark
  • 11.3. Egypt
  • 11.4. Finland
  • 11.5. France
  • 11.6. Germany
  • 11.7. Israel
  • 11.8. Italy
  • 11.9. Netherlands
  • 11.10. Nigeria
  • 11.11. Norway
  • 11.12. Poland
  • 11.13. Qatar
  • 11.14. Russia
  • 11.15. Saudi Arabia
  • 11.16. South Africa
  • 11.17. Spain
  • 11.18. Sweden
  • 11.19. Switzerland
  • 11.20. Turkey
  • 11.21. United Arab Emirates
  • 11.22. United Kingdom

12. Competitive Landscape

  • 12.1. Market Share Analysis, 2023
  • 12.2. FPNV Positioning Matrix, 2023
  • 12.3. Competitive Scenario Analysis
  • 12.4. Strategy Analysis & Recommendation

Companies Mentioned

  • 1. Cascades Tissue Group Inc.
  • 2. Clearwater Paper Corporation
  • 3. Essity AB
  • 4. Georgia Pacific LLC
  • 5. Johnson & Johnson Services, Inc.
  • 6. Kimberly-Clark Corporation
  • 7. kruger Inc.
  • 8. MPI Papermills, Inc.
  • 9. Soffass S.p.a
  • 10. Svenska Cellulosa Aktiebolaget SCA
  • 11. The Procter & Gamble Company
  • 12. Unicharm Corporation
  • 13. Wausau Paper Corporation
  • 14. WEPA Hygieneprodukte GmbH