日本のティッシュペーパーの市場規模、シェア、動向、予測：製品タイプ、原材料、流通チャネル、用途、地域別、2025～2033年

日本のティッシュペーパー市場規模は2024年に46億米ドルに達しました。今後、IMARC Groupは、2033年には72億米ドルに達し、2025年から2033年にかけて4.6%の成長率（CAGR）を示すと予測しています。同市場は、高品質で環境に優しい製品に対する消費者の需要の高まり、健康と衛生に対する意識、オンラインショッピングの利便性を求めるeコマースの成長などの影響を受けています。さらに、環境の持続可能性と日本の生活水準の高さも、高品質なティッシュペーパー製品に対する需要を後押ししています。

本レポートで扱う主な質問

• 日本のティッシュペーパー市場はこれまでどのように推移してきたか？
• 日本のティッシュペーパー市場の製品タイプ別区分は？
• 日本のティッシュペーパー市場の原材料別区分は？
• 日本のティッシュペーパー市場の流通チャネル別区分は？
• 日本のティッシュペーパー市場の用途別区分は？
• 日本のティッシュペーパー市場の地域別区分は？
• 日本のティッシュペーパー市場のバリューチェーンにおける様々なステージとは？
• 日本のティッシュペーパー市場の主な促進要因と課題は？
• 日本のティッシュペーパー市場の構造と主要企業は？
• 日本のティッシュペーパー市場の競合状況は？

目次

第1章 序文

第2章 調査範囲と調査手法

• 調査の目的
• ステークホルダー
• データソース
• 市場推定
• 調査手法

第3章 エグゼクティブサマリー

第4章 日本のティッシュペーパーの市場-イントロダクション

• 概要
• 市場力学
• 業界動向
• 競合情報

第5章 日本のティッシュペーパーの市場情勢

• 過去および現在の市場動向（2019～2024年）
• 市場予測（2025～2033年）

第6章 日本のティッシュペーパーの市場-製品タイプ別の内訳

• ティッシュペーパー
• ペーパータオル
• 紙ナプキン
• バス＆トイレットペーパー
• 包装ティッシュ
• その他

第7章 日本のティッシュペーパーの市場- 原材料別の内訳

• 上質パルプ
• 木材含有パルプ
• 再生紙

第8章 日本のティッシュペーパーの市場- 流通チャネル別の内訳

• スーパーマーケットとハイパーマーケット
• コンビニエンスストア
• デパート
• オンラインストア
• その他

第9章 日本のティッシュペーパーの市場- 用途別の内訳

• 住宅用
• 商業用

第10章 日本のティッシュペーパーの市場-競合情勢

• 概要
• 市場構造
• 市場企業のポジショニング
• 主要成功戦略
• 競合ダッシュボード
• 企業評価象限

第11章 主要企業のプロファイル

第12章 日本のティッシュペーパーの市場- 業界分析

• 促進要因・抑制要因・機会
• ポーターのファイブフォース分析
• バリューチェーン分析

第13章 付録

The Japan tissue paper market size reached USD 4.6 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 7.2 Billion by 2033, exhibiting a growth rate (CAGR) of 4.6% during 2025-2033. The market is influenced by the growing consumer demand for high-quality, eco-friendly products, health and hygiene consciousness, and e-commerce growth for online shopping convenience. Furthermore, environmental sustainability and high standards of living in Japan also drive the demand for high-quality tissue paper products.

Japan Tissue Paper Market Trends:

Rising Demand for Premium and Sustainable Tissue Products

One of the significant trends in the Japan tissue paper market is the increasing demand for premium and environmentally friendly products. As people get more and more eco-aware, they are making a switch to tissue paper products from recycled or sustainably manufactured ones. Premium tissue products, like softness and hypoallergenic versions, are becoming popular as well, especially among the home and personal care channels. Brands are looking to provide high-quality, sustainable tissue paper to meet the increased demand for greener options. Japan's high sense of environmental consciousness, precipitated by government initiatives and consumer sensitization, contributes to this trend. Companies are reacting by utilizing certified sustainable sources of raw materials and implementing measures that reduce the environmental footprint. This movement towards premium and sustainable tissue products is part of larger consumer trends centered on health, sustainability, and quality.

Growth of E-Commerce and Online Sales Channels

The Japan tissue paper market growth is being fueled by the expansion of e-commerce and online sales channels, which are transforming the way consumers buy tissue products. According to the IMARC Group, the size of Japan's e-commerce market was USD 258.0 Billion in 2024, and is expected to further grow to USD 692.8 Billion by 2033. Home delivery convenience, as well as an increased number of tissue paper products available online, have driven consumers to switch towards digital shopping channels. Online shopping enables customers to conveniently browse multiple tissue paper types, sizes, and brands at competitive prices, if not even cheaper. Besides, online shoppers can purchase under subscription plans and in bulk quantities, which find favor with cost-conscious or time-saving-seeking customers. As the shift towards online shopping continues to build up, tissue paper manufacturers in Japan are finding themselves investing more in online portals, streamlining their websites, and providing customized services to address the needs of the contemporary shopper. This trend towards e-commerce is likely to propel consistent growth in the tissue paper market. This digital transformation is not only enhancing consumer access but also reshaping distribution strategies across the industry, contributing significantly to the expansion of the Japan tissue paper market share.

Increased Demand for Hygiene and Sanitization Products

Over the past few years, there has been a sharp growth in demand for tissue products related to hygiene and sanitization in Japan, prompted by increased health consciousness and fear of infectious diseases. The COVID-19 pandemic helped propel this trend drastically, with customers looking for products that ensure cleanliness and safety. Such products as disinfectant wipes, sanitizing tissue, and facial tissues meant to aid personal hygiene have seen notable demand. The need for tissues that provide convenience, portability, and hygiene advantages has picked up significantly, particularly in public places, workplaces, and homes. With the hygiene culture set to continue beyond the pandemic era, the trend is likely to continue, as consumers bank on tissue paper products as a key component of their daily hygiene rituals. Japanese companies are increasingly launching new tissue variants to meet these demands, contributing further to the Japan tissue paper market outlook.

Japan Tissue Paper Market Segmentation:

Product Type Insights:

• Facial Tissue
• Paper Towel
• Paper Napkin
• Bath and Toilet Tissue
• Wrapping Tissue
• Others

Raw Material Insights:

• Woodfree Pulp
• Wood-containing Pulp
• Recovered Paper

Distribution Channel Insights:

• Supermarkets and Hypermarkets
• Convenience Stores
• Departmental Stores
• Online Stores
• Others

Application Insights:

• Residential
• Commercial

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Key Questions Answered in This Report:

• How has the Japan tissue paper market performed so far and how will it perform in the coming years?
• What is the breakup of the Japan tissue paper market on the basis of product type?
• What is the breakup of the Japan tissue paper market on the basis of raw material?
• What is the breakup of the Japan tissue paper market on the basis of distribution channel?
• What is the breakup of the Japan tissue paper market on the basis of application?
• What is the breakup of the Japan tissue paper market on the basis of region?
• What are the various stages in the value chain of the Japan tissue paper market?
• What are the key driving factors and challenges in the Japan tissue paper market?
• What is the structure of the Japan tissue paper market and who are the key players?
• What is the degree of competition in the Japan tissue paper market?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Japan Tissue Paper Market - Introduction

• 4.1 Overview
• 4.2 Market Dynamics
• 4.3 Industry Trends
• 4.4 Competitive Intelligence

5 Japan Tissue Paper Market Landscape

• 5.1 Historical and Current Market Trends (2019-2024)
• 5.2 Market Forecast (2025-2033)

6 Japan Tissue Paper Market - Breakup by Product Type

• 6.1 Facial Tissue
  • 6.1.1 Overview
  • 6.1.2 Historical and Current Market Trends (2019-2024)
  • 6.1.3 Market Forecast (2025-2033)
• 6.2 Paper Towel
  • 6.2.1 Overview
  • 6.2.2 Historical and Current Market Trends (2019-2024)
  • 6.2.3 Market Forecast (2025-2033)
• 6.3 Paper Napkin
  • 6.3.1 Overview
  • 6.3.2 Historical and Current Market Trends (2019-2024)
  • 6.3.3 Market Forecast (2025-2033)
• 6.4 Bath and Toilet Tissue
  • 6.4.1 Overview
  • 6.4.2 Historical and Current Market Trends (2019-2024)
  • 6.4.3 Market Forecast (2025-2033)
• 6.5 Wrapping Tissue
  • 6.5.1 Overview
  • 6.5.2 Historical and Current Market Trends (2019-2024)
  • 6.5.3 Market Forecast (2025-2033)
• 6.6 Others
  • 6.6.1 Historical and Current Market Trends (2019-2024)
  • 6.6.2 Market Forecast (2025-2033)

7 Japan Tissue Paper Market - Breakup by Raw Material

• 7.1 Woodfree Pulp
  • 7.1.1 Overview
  • 7.1.2 Historical and Current Market Trends (2019-2024)
  • 7.1.3 Market Forecast (2025-2033)
• 7.2 Wood-containing Pulp
  • 7.2.1 Overview
  • 7.2.2 Historical and Current Market Trends (2019-2024)
  • 7.2.3 Market Forecast (2025-2033)
• 7.3 Recovered Paper
  • 7.3.1 Overview
  • 7.3.2 Historical and Current Market Trends (2019-2024)
  • 7.3.3 Market Forecast (2025-2033)

8 Japan Tissue Paper Market - Breakup by Distribution Channel

• 8.1 Supermarkets and Hypermarkets
  • 8.1.1 Overview
  • 8.1.2 Historical and Current Market Trends (2019-2024)
  • 8.1.3 Market Forecast (2025-2033)
• 8.2 Convenience Stores
  • 8.2.1 Overview
  • 8.2.2 Historical and Current Market Trends (2019-2024)
  • 8.2.3 Market Forecast (2025-2033)
• 8.3 Departmental Stores
  • 8.3.1 Overview
  • 8.3.2 Historical and Current Market Trends (2019-2024)
  • 8.3.3 Market Forecast (2025-2033)
• 8.4 Online Stores
  • 8.4.1 Overview
  • 8.4.2 Historical and Current Market Trends (2019-2024)
  • 8.4.3 Market Forecast (2025-2033)
• 8.5 Others
  • 8.5.1 Historical and Current Market Trends (2019-2024)
  • 8.5.2 Market Forecast (2025-2033)

9 Japan Tissue Paper Market - Breakup by Application

• 9.1 Residential
  • 9.1.1 Overview
  • 9.1.2 Historical and Current Market Trends (2019-2024)
  • 9.1.3 Market Forecast (2025-2033)
• 9.2 Commercial
  • 9.2.1 Overview
  • 9.2.2 Historical and Current Market Trends (2019-2024)
  • 9.2.3 Market Forecast (2025-2033)

10 Japan Tissue Paper Market - Competitive Landscape

• 10.1 Overview
• 10.2 Market Structure
• 10.3 Market Player Positioning
• 10.4 Top Winning Strategies
• 10.5 Competitive Dashboard
• 10.6 Company Evaluation Quadrant

11 Profiles of Key Players

• 11.1 Company A
  • 11.1.1 Business Overview
  • 11.1.2 Products Offered
  • 11.1.3 Business Strategies
  • 11.1.4 SWOT Analysis
  • 11.1.5 Major News and Events
• 11.2 Company B
  • 11.2.1 Business Overview
  • 11.2.2 Products Offered
  • 11.2.3 Business Strategies
  • 11.2.4 SWOT Analysis
  • 11.2.5 Major News and Events
• 11.3 Company C
  • 11.3.1 Business Overview
  • 11.3.2 Products Offered
  • 11.3.3 Business Strategies
  • 11.3.4 SWOT Analysis
  • 11.3.5 Major News and Events
• 11.4 Company D
  • 11.4.1 Business Overview
  • 11.4.2 Products Offered
  • 11.4.3 Business Strategies
  • 11.4.4 SWOT Analysis
  • 11.4.5 Major News and Events
• 11.5 Company E
  • 11.5.1 Business Overview
  • 11.5.2 Products Offered
  • 11.5.3 Business Strategies
  • 11.5.4 SWOT Analysis
  • 11.5.5 Major News and Events

12 Japan Tissue Paper Market - Industry Analysis

• 12.1 Drivers, Restraints, and Opportunities
  • 12.1.1 Overview
  • 12.1.2 Drivers
  • 12.1.3 Restraints
  • 12.1.4 Opportunities
• 12.2 Porters Five Forces Analysis
  • 12.2.1 Overview
  • 12.2.2 Bargaining Power of Buyers
  • 12.2.3 Bargaining Power of Suppliers
  • 12.2.4 Degree of Competition
  • 12.2.5 Threat of New Entrants
  • 12.2.6 Threat of Substitutes
• 12.3 Value Chain Analysis

13 Appendix