ポテトチップス市場：味、タイプ、流通チャネル別-2025-2030年世界予測

ポテトチップス市場の2023年の市場規模は252億8,000万米ドルで、2024年には265億4,000万米ドルに達すると予測され、CAGR 5.48％で成長し、2030年には367億3,000万米ドルに達すると予測されています。

市場セグメンテーション（ポテトチップス）市場は、幅広いセイボリースナック産業の一セグメントであり、薄くスライスしたフライドポテトスナックの生産、流通、消費を網羅しています。様々なフレーバー、パッケージスタイル、価格帯によって定義されるこの市場は、便利で食べやすいスナックに対する消費者の需要の高まりに対応しています。ポテトチップスの必要性は、多様な味覚に対応する即席の嗜好品としてのスナック菓子の主食としての役割から生じています。用途別では、ポテトチップスは家庭消費、競合スポーツイベント、映画館、旅行分野で普及しており、すぐに食べられるという性質から人気のある選択肢となっています。最終用途は、スーパーマーケットやコンビニエンスストアを含む小売業から、デジタルトランスフォーメーションによって進化するオンラインプラットフォームまで多岐にわたる。主な成長要因としては、オン・ザ・ゴー・スナッキングの急増傾向、健康志向の消費者をターゲットにした革新的フレーバーの流入、可処分所得の増加と食習慣の欧米化による新興市場での大幅な拡大が挙げられます。ベイクドチップスやエアフライチップス、オーガニック素材や植物由来素材を取り入れるなど、健康動向に合わせた製品提供が好機となります。さらに、持続可能なパッケージングを活用し、デジタル・チャネルをマーケティングに活用することで、環境意識の高い消費者とハイテクに精通した消費者をそれぞれ取り込むことができます。とはいえ、健康志向のスナック菓子の消費ブーム、肥満に対する意識の高まり、揚げ物のアクリルアミド含有量に関する厳しい規制などが課題となっています。原材料価格の変動やサプライ・チェーンの混乱も市場の抑制要因要因となっています。しかし、味覚プロファイルの革新、低カロリー・オプションの開発、味を保ちながらトランス脂肪酸を削減する代替調理法の研究が成長の道筋となります。本来競争的でダイナミックな市場であるため、各ブランドが健康規制や環境に配慮した嗜好をうまく乗り切りながら、進化する消費者の需要に合わせて製品ラインを継続的に見直していけば、大きな成長の可能性があります。

市場力学：急速に進化するポテトチップス市場の主要市場インサイトを公開

ポテトチップス市場は、需要と供給のダイナミックな相互作用によって変貌を遂げています。このような市場力学の進化を理解することで、企業は十分な情報に基づいた投資決定、戦略的意思決定、新たなビジネスチャンスの獲得を行うことができます。これらの動向を包括的に把握することで、企業は政治的、地理的、技術的、社会的、経済的な領域にわたる様々なリスクを軽減することができるとともに、消費者行動とそれが製造コストや購買動向に与える影響をより明確に理解することができます。

• 市場促進要因
  • 包装されたコンビニエンス・フードの消費拡大
  • 焼き菓子の人気ポテトチップス
  • 組織化された小売店の増加
• 市場抑制要因
  • 原材料価格の変動
• 市場機会
  • 有機栽培ポテトチップスのイントロダクション
  • ポテトチップスの製造と包装の改善
• 市場の課題
  • 価格面でも嗜好面でも地域プレイヤーとの激しい競合

ポーターの5つの力：ポテトチップス市場をナビゲートする戦略ツール

ポーターの5つの力フレームワークは、ポテトチップス市場の競合情勢を理解するための重要なツールです。ポーターのファイブフォース・フレームワークは、企業の競争力を評価し、戦略的機会を探るための明確な手法を提供します。このフレームワークは、企業が市場内の勢力図を評価し、新規事業の収益性を判断するのに役立ちます。これらの洞察により、企業は自社の強みを活かし、弱みに対処し、潜在的な課題を回避することができ、より強靭な市場でのポジショニングを確保することができます。

PESTLE分析：ポテトチップス市場における外部からの影響の把握

外部マクロ環境要因は、ポテトチップス市場の業績ダイナミクスを形成する上で極めて重要な役割を果たします。政治的、経済的、社会的、技術的、法的、環境的要因の分析は、これらの影響をナビゲートするために必要な情報を提供します。PESTLE要因を調査することで、企業は潜在的なリスクと機会をよりよく理解することができます。この分析により、企業は規制、消費者の嗜好、経済動向の変化を予測し、先を見越した積極的な意思決定を行う準備ができます。

市場シェア分析ポテトチップス市場における競合情勢の把握

ポテトチップス市場の詳細な市場シェア分析により、ベンダーの業績を包括的に評価することができます。企業は、収益、顧客ベース、成長率などの主要指標を比較することで、競争上のポジショニングを明らかにすることができます。この分析により、市場の集中、断片化、統合の動向が明らかになり、ベンダーは競争が激化する中で自社の地位を高める戦略的意思決定を行うために必要な知見を得ることができます。

FPNVポジショニング・マトリックスポテトチップス市場におけるベンダーのパフォーマンス評価

FPNVポジショニングマトリックスは、ポテトチップス市場においてベンダーを評価するための重要なツールです。このマトリックスにより、ビジネス組織はベンダーのビジネス戦略と製品満足度に基づき評価することで、目標に沿った十分な情報に基づいた意思決定を行うことができます。4つの象限によってベンダーを明確かつ正確にセグメント化し、戦略目標に最適なパートナーやソリューションを特定することができます。

戦略分析と推奨ポテトチップス市場における成功への道筋を描く

ポテトチップス市場の戦略分析は、世界市場でのプレゼンス強化を目指す企業にとって不可欠です。主要なリソース、能力、業績指標を見直すことで、企業は成長機会を特定し、改善に取り組むことができます。このアプローチにより、競合情勢における課題を克服し、新たなビジネスチャンスを活かして長期的な成功を収めるための体制を整えることができます。

本レポートでは、主要な注目分野を網羅した市場の包括的な分析を提供しています：

1.市場の浸透度：現在の市場環境の詳細なレビュー、主要企業による広範なデータ、市場でのリーチと全体的な影響力の評価。

2.市場の開拓度：新興市場における成長機会を特定し、既存分野における拡大可能性を評価し、将来の成長に向けた戦略的ロードマップを提供します。

3.市場の多様化：最近の製品発売、未開拓の地域、業界の主要な進歩、市場を形成する戦略的投資を分析します。

4.競合の評価と情報：競合情勢を徹底的に分析し、市場シェア、事業戦略、製品ポートフォリオ、認証、規制当局の承認、特許動向、主要企業の技術進歩などを検証します。

5.製品開発およびイノベーション：将来の市場成長を促進すると期待される最先端技術、研究開発活動、製品イノベーションをハイライトしています。

また、利害関係者が十分な情報を得た上で意思決定できるよう、重要な質問にも答えています：

1.現在の市場規模と今後の成長予測は？

2.最高の投資機会を提供する製品、セグメント、地域はどこか？

3.市場を形成する主な技術動向と規制の影響とは？

4.主要ベンダーの市場シェアと競合ポジションは？

5.ベンダーの市場参入・撤退戦略の原動力となる収益源と戦略的機会は何か？

目次

第1章 序文

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場の概要

第5章 市場洞察

• 市場力学
  • 促進要因
    • 包装されたインスタント食品の消費増加
    • 焼き菓子の人気度ポテトチップス
    • 組織化された小売店の増加
  • 抑制要因
    • 原材料価格の変動
  • 機会
    • 有機栽培のイントロダクションポテトチップス
    • ポテトチップス製造とパッケージの改善
  • 課題
    • 価格面でも嗜好面でも地域プレーヤーとの激しい競合
• 市場セグメンテーション分析
• ポーターのファイブフォース分析
• PESTEL分析
  • 政治的
  • 経済
  • 社交
  • 技術的
  • 法律上
  • 環境

第6章 ポテトチップス市場テイスト別

• チリ
• 風味
• 無地
• 有塩

第7章 ポテトチップス市場：タイプ別

• 焼き
• 複合
• 脱水症状
• スライス

第8章 ポテトチップス市場：流通チャネル別

• コンビニエンスストア
• ハイパーマーケット
• オンラインストア
• スーパーマーケット

第9章 南北アメリカのポテトチップス市場

• アルゼンチン
• ブラジル
• カナダ
• メキシコ
• 米国

第10章 アジア太平洋地域のポテトチップス市場

• オーストラリア
• 中国
• インド
• インドネシア
• 日本
• マレーシア
• フィリピン
• シンガポール
• 韓国
• 台湾
• タイ
• ベトナム

第11章 欧州・中東・アフリカのポテトチップス市場

• デンマーク
• エジプト
• フィンランド
• フランス
• ドイツ
• イスラエル
• イタリア
• オランダ
• ナイジェリア
• ノルウェー
• ポーランド
• カタール
• ロシア
• サウジアラビア
• 南アフリカ
• スペイン
• スウェーデン
• スイス
• トルコ
• アラブ首長国連邦
• 英国

第12章 競合情勢

• 市場シェア分析2023
• FPNVポジショニングマトリックス, 2023
• 競合シナリオ分析
• 戦略分析と提言

企業一覧

• Burts Potato Chips Ltd.
• Calbee, Inc.
• Diamond Foods, Inc.
• General Mills, Inc.
• Great Lakes Potato Chip Co.
• Herr Foods Inc.
• Intersnack Group GmbH & Co. KG
• Kellogg Company
• Kettle Foods, Inc.
• KOIKE-YA Inc.
• Lorenz Bahlsen Snack-World Gmbh & Co KG
• Nestle S.A.
• Notions Group
• Old Dutch Foods, Ltd.
• PepsiCo, Inc.

LIST OF FIGURES

• FIGURE 1. POTATO CHIPS MARKET RESEARCH PROCESS
• FIGURE 2. POTATO CHIPS MARKET SIZE, 2023 VS 2030
• FIGURE 3. GLOBAL POTATO CHIPS MARKET SIZE, 2018-2030 (USD MILLION)
• FIGURE 4. GLOBAL POTATO CHIPS MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 5. GLOBAL POTATO CHIPS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 6. GLOBAL POTATO CHIPS MARKET SIZE, BY TASTE, 2023 VS 2030 (%)
• FIGURE 7. GLOBAL POTATO CHIPS MARKET SIZE, BY TASTE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 8. GLOBAL POTATO CHIPS MARKET SIZE, BY TYPE, 2023 VS 2030 (%)
• FIGURE 9. GLOBAL POTATO CHIPS MARKET SIZE, BY TYPE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 10. GLOBAL POTATO CHIPS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2023 VS 2030 (%)
• FIGURE 11. GLOBAL POTATO CHIPS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 12. AMERICAS POTATO CHIPS MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 13. AMERICAS POTATO CHIPS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 14. UNITED STATES POTATO CHIPS MARKET SIZE, BY STATE, 2023 VS 2030 (%)
• FIGURE 15. UNITED STATES POTATO CHIPS MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 16. ASIA-PACIFIC POTATO CHIPS MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 17. ASIA-PACIFIC POTATO CHIPS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 18. EUROPE, MIDDLE EAST & AFRICA POTATO CHIPS MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 19. EUROPE, MIDDLE EAST & AFRICA POTATO CHIPS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 20. POTATO CHIPS MARKET SHARE, BY KEY PLAYER, 2023
• FIGURE 21. POTATO CHIPS MARKET, FPNV POSITIONING MATRIX, 2023

LIST OF TABLES

• TABLE 1. POTATO CHIPS MARKET SEGMENTATION & COVERAGE
• TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
• TABLE 3. GLOBAL POTATO CHIPS MARKET SIZE, 2018-2030 (USD MILLION)
• TABLE 4. GLOBAL POTATO CHIPS MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 5. GLOBAL POTATO CHIPS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 6. POTATO CHIPS MARKET DYNAMICS
• TABLE 7. GLOBAL POTATO CHIPS MARKET SIZE, BY TASTE, 2018-2030 (USD MILLION)
• TABLE 8. GLOBAL POTATO CHIPS MARKET SIZE, BY CHILI, BY REGION, 2018-2030 (USD MILLION)
• TABLE 9. GLOBAL POTATO CHIPS MARKET SIZE, BY FLAVORED, BY REGION, 2018-2030 (USD MILLION)
• TABLE 10. GLOBAL POTATO CHIPS MARKET SIZE, BY PLAIN, BY REGION, 2018-2030 (USD MILLION)
• TABLE 11. GLOBAL POTATO CHIPS MARKET SIZE, BY SALTED, BY REGION, 2018-2030 (USD MILLION)
• TABLE 12. GLOBAL POTATO CHIPS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 13. GLOBAL POTATO CHIPS MARKET SIZE, BY BAKED, BY REGION, 2018-2030 (USD MILLION)
• TABLE 14. GLOBAL POTATO CHIPS MARKET SIZE, BY COMPOUND, BY REGION, 2018-2030 (USD MILLION)
• TABLE 15. GLOBAL POTATO CHIPS MARKET SIZE, BY DEHYDRATED, BY REGION, 2018-2030 (USD MILLION)
• TABLE 16. GLOBAL POTATO CHIPS MARKET SIZE, BY SLICED, BY REGION, 2018-2030 (USD MILLION)
• TABLE 17. GLOBAL POTATO CHIPS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 18. GLOBAL POTATO CHIPS MARKET SIZE, BY CONVENIENCE STORES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 19. GLOBAL POTATO CHIPS MARKET SIZE, BY HYPERMARKETS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 20. GLOBAL POTATO CHIPS MARKET SIZE, BY ONLINE STORES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 21. GLOBAL POTATO CHIPS MARKET SIZE, BY SUPERMARKETS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 22. AMERICAS POTATO CHIPS MARKET SIZE, BY TASTE, 2018-2030 (USD MILLION)
• TABLE 23. AMERICAS POTATO CHIPS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 24. AMERICAS POTATO CHIPS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 25. AMERICAS POTATO CHIPS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 26. ARGENTINA POTATO CHIPS MARKET SIZE, BY TASTE, 2018-2030 (USD MILLION)
• TABLE 27. ARGENTINA POTATO CHIPS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 28. ARGENTINA POTATO CHIPS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 29. BRAZIL POTATO CHIPS MARKET SIZE, BY TASTE, 2018-2030 (USD MILLION)
• TABLE 30. BRAZIL POTATO CHIPS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 31. BRAZIL POTATO CHIPS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 32. CANADA POTATO CHIPS MARKET SIZE, BY TASTE, 2018-2030 (USD MILLION)
• TABLE 33. CANADA POTATO CHIPS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 34. CANADA POTATO CHIPS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 35. MEXICO POTATO CHIPS MARKET SIZE, BY TASTE, 2018-2030 (USD MILLION)
• TABLE 36. MEXICO POTATO CHIPS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 37. MEXICO POTATO CHIPS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 38. UNITED STATES POTATO CHIPS MARKET SIZE, BY TASTE, 2018-2030 (USD MILLION)
• TABLE 39. UNITED STATES POTATO CHIPS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 40. UNITED STATES POTATO CHIPS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 41. UNITED STATES POTATO CHIPS MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
• TABLE 42. ASIA-PACIFIC POTATO CHIPS MARKET SIZE, BY TASTE, 2018-2030 (USD MILLION)
• TABLE 43. ASIA-PACIFIC POTATO CHIPS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 44. ASIA-PACIFIC POTATO CHIPS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 45. ASIA-PACIFIC POTATO CHIPS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 46. AUSTRALIA POTATO CHIPS MARKET SIZE, BY TASTE, 2018-2030 (USD MILLION)
• TABLE 47. AUSTRALIA POTATO CHIPS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 48. AUSTRALIA POTATO CHIPS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 49. CHINA POTATO CHIPS MARKET SIZE, BY TASTE, 2018-2030 (USD MILLION)
• TABLE 50. CHINA POTATO CHIPS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 51. CHINA POTATO CHIPS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 52. INDIA POTATO CHIPS MARKET SIZE, BY TASTE, 2018-2030 (USD MILLION)
• TABLE 53. INDIA POTATO CHIPS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 54. INDIA POTATO CHIPS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 55. INDONESIA POTATO CHIPS MARKET SIZE, BY TASTE, 2018-2030 (USD MILLION)
• TABLE 56. INDONESIA POTATO CHIPS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 57. INDONESIA POTATO CHIPS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 58. JAPAN POTATO CHIPS MARKET SIZE, BY TASTE, 2018-2030 (USD MILLION)
• TABLE 59. JAPAN POTATO CHIPS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 60. JAPAN POTATO CHIPS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 61. MALAYSIA POTATO CHIPS MARKET SIZE, BY TASTE, 2018-2030 (USD MILLION)
• TABLE 62. MALAYSIA POTATO CHIPS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 63. MALAYSIA POTATO CHIPS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 64. PHILIPPINES POTATO CHIPS MARKET SIZE, BY TASTE, 2018-2030 (USD MILLION)
• TABLE 65. PHILIPPINES POTATO CHIPS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 66. PHILIPPINES POTATO CHIPS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 67. SINGAPORE POTATO CHIPS MARKET SIZE, BY TASTE, 2018-2030 (USD MILLION)
• TABLE 68. SINGAPORE POTATO CHIPS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 69. SINGAPORE POTATO CHIPS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 70. SOUTH KOREA POTATO CHIPS MARKET SIZE, BY TASTE, 2018-2030 (USD MILLION)
• TABLE 71. SOUTH KOREA POTATO CHIPS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 72. SOUTH KOREA POTATO CHIPS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 73. TAIWAN POTATO CHIPS MARKET SIZE, BY TASTE, 2018-2030 (USD MILLION)
• TABLE 74. TAIWAN POTATO CHIPS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 75. TAIWAN POTATO CHIPS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 76. THAILAND POTATO CHIPS MARKET SIZE, BY TASTE, 2018-2030 (USD MILLION)
• TABLE 77. THAILAND POTATO CHIPS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 78. THAILAND POTATO CHIPS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 79. VIETNAM POTATO CHIPS MARKET SIZE, BY TASTE, 2018-2030 (USD MILLION)
• TABLE 80. VIETNAM POTATO CHIPS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 81. VIETNAM POTATO CHIPS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 82. EUROPE, MIDDLE EAST & AFRICA POTATO CHIPS MARKET SIZE, BY TASTE, 2018-2030 (USD MILLION)
• TABLE 83. EUROPE, MIDDLE EAST & AFRICA POTATO CHIPS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 84. EUROPE, MIDDLE EAST & AFRICA POTATO CHIPS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 85. EUROPE, MIDDLE EAST & AFRICA POTATO CHIPS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 86. DENMARK POTATO CHIPS MARKET SIZE, BY TASTE, 2018-2030 (USD MILLION)
• TABLE 87. DENMARK POTATO CHIPS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 88. DENMARK POTATO CHIPS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 89. EGYPT POTATO CHIPS MARKET SIZE, BY TASTE, 2018-2030 (USD MILLION)
• TABLE 90. EGYPT POTATO CHIPS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 91. EGYPT POTATO CHIPS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 92. FINLAND POTATO CHIPS MARKET SIZE, BY TASTE, 2018-2030 (USD MILLION)
• TABLE 93. FINLAND POTATO CHIPS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 94. FINLAND POTATO CHIPS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 95. FRANCE POTATO CHIPS MARKET SIZE, BY TASTE, 2018-2030 (USD MILLION)
• TABLE 96. FRANCE POTATO CHIPS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 97. FRANCE POTATO CHIPS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 98. GERMANY POTATO CHIPS MARKET SIZE, BY TASTE, 2018-2030 (USD MILLION)
• TABLE 99. GERMANY POTATO CHIPS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 100. GERMANY POTATO CHIPS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 101. ISRAEL POTATO CHIPS MARKET SIZE, BY TASTE, 2018-2030 (USD MILLION)
• TABLE 102. ISRAEL POTATO CHIPS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 103. ISRAEL POTATO CHIPS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 104. ITALY POTATO CHIPS MARKET SIZE, BY TASTE, 2018-2030 (USD MILLION)
• TABLE 105. ITALY POTATO CHIPS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 106. ITALY POTATO CHIPS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 107. NETHERLANDS POTATO CHIPS MARKET SIZE, BY TASTE, 2018-2030 (USD MILLION)
• TABLE 108. NETHERLANDS POTATO CHIPS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 109. NETHERLANDS POTATO CHIPS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 110. NIGERIA POTATO CHIPS MARKET SIZE, BY TASTE, 2018-2030 (USD MILLION)
• TABLE 111. NIGERIA POTATO CHIPS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 112. NIGERIA POTATO CHIPS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 113. NORWAY POTATO CHIPS MARKET SIZE, BY TASTE, 2018-2030 (USD MILLION)
• TABLE 114. NORWAY POTATO CHIPS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 115. NORWAY POTATO CHIPS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 116. POLAND POTATO CHIPS MARKET SIZE, BY TASTE, 2018-2030 (USD MILLION)
• TABLE 117. POLAND POTATO CHIPS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 118. POLAND POTATO CHIPS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 119. QATAR POTATO CHIPS MARKET SIZE, BY TASTE, 2018-2030 (USD MILLION)
• TABLE 120. QATAR POTATO CHIPS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 121. QATAR POTATO CHIPS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 122. RUSSIA POTATO CHIPS MARKET SIZE, BY TASTE, 2018-2030 (USD MILLION)
• TABLE 123. RUSSIA POTATO CHIPS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 124. RUSSIA POTATO CHIPS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 125. SAUDI ARABIA POTATO CHIPS MARKET SIZE, BY TASTE, 2018-2030 (USD MILLION)
• TABLE 126. SAUDI ARABIA POTATO CHIPS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 127. SAUDI ARABIA POTATO CHIPS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 128. SOUTH AFRICA POTATO CHIPS MARKET SIZE, BY TASTE, 2018-2030 (USD MILLION)
• TABLE 129. SOUTH AFRICA POTATO CHIPS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 130. SOUTH AFRICA POTATO CHIPS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 131. SPAIN POTATO CHIPS MARKET SIZE, BY TASTE, 2018-2030 (USD MILLION)
• TABLE 132. SPAIN POTATO CHIPS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 133. SPAIN POTATO CHIPS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 134. SWEDEN POTATO CHIPS MARKET SIZE, BY TASTE, 2018-2030 (USD MILLION)
• TABLE 135. SWEDEN POTATO CHIPS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 136. SWEDEN POTATO CHIPS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 137. SWITZERLAND POTATO CHIPS MARKET SIZE, BY TASTE, 2018-2030 (USD MILLION)
• TABLE 138. SWITZERLAND POTATO CHIPS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 139. SWITZERLAND POTATO CHIPS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 140. TURKEY POTATO CHIPS MARKET SIZE, BY TASTE, 2018-2030 (USD MILLION)
• TABLE 141. TURKEY POTATO CHIPS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 142. TURKEY POTATO CHIPS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 143. UNITED ARAB EMIRATES POTATO CHIPS MARKET SIZE, BY TASTE, 2018-2030 (USD MILLION)
• TABLE 144. UNITED ARAB EMIRATES POTATO CHIPS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 145. UNITED ARAB EMIRATES POTATO CHIPS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 146. UNITED KINGDOM POTATO CHIPS MARKET SIZE, BY TASTE, 2018-2030 (USD MILLION)
• TABLE 147. UNITED KINGDOM POTATO CHIPS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 148. UNITED KINGDOM POTATO CHIPS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 149. POTATO CHIPS MARKET SHARE, BY KEY PLAYER, 2023
• TABLE 150. POTATO CHIPS MARKET, FPNV POSITIONING MATRIX, 2023

The Potato Chips Market was valued at USD 25.28 billion in 2023, expected to reach USD 26.54 billion in 2024, and is projected to grow at a CAGR of 5.48%, to USD 36.73 billion by 2030.

The potato chips market, a segment within the broader savory snacks industry, encompasses the production, distribution, and consumption of thinly sliced, fried potato snacks. Defined by various flavors, packaging styles, and price points, this market addresses the growing consumer demand for convenient and palatable snacks. The necessity of potato chips arises from their role as a staple snack product offering an immediate indulgence that caters to diverse palates. Application-wise, potato chips are prevalent in household consumption, competitive sports events, cinemas, and travel sectors, serving as a popular choice due to their ready-to-eat nature. End-use scope ranges from retail, including supermarkets and convenience stores, to online platforms evolving through digital transformation. Key growth influencers consist of the burgeoning trend towards on-the-go snacking, an influx of innovative flavors targeting health-conscious consumers, and substantial expansion in emerging markets, thanks to increased disposable income and westernization of food habits. An opportunity lies in aligning product offerings with health trends, such as baked or air-fried chips and incorporating organic or plant-based ingredients. Moreover, tapping into sustainable packaging and leveraging digital channels for marketing can capture environmentally conscious and tech-savvy consumers, respectively. Nonetheless, booming consumption of healthier snacks, rising awareness around obesity, and stringent regulations on acrylamide content in fried foods pose challenges. The raw material price volatility and supply chain disruptions also add to market constraints. However, innovating around taste profiles, developing low-calorie options, and engaging in the research of alternative cooking methods to retain taste yet cut down on trans fats are avenues for growth. The potato chips market, inherently competitive and dynamic, offers substantial growth potential, provided brands successfully navigate health regulations and environmentally driven preferences while continuously revamping their product lines to meet evolving consumer demands.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Potato Chips Market

The Potato Chips Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Rising consumption of packaged convenience foods
  • Popularity of baked potato chips
  • Increase in the number of organized retail stores
• Market Restraints
  • Fluctuation in price of raw materials
• Market Opportunities
  • Introduction of organically grown potato chips
  • Improvements in potato chips manufacturing and packaging
• Market Challenges
  • Intense competition from regional players both in terms of pricing and preference

Porter's Five Forces: A Strategic Tool for Navigating the Potato Chips Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Potato Chips Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Potato Chips Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Potato Chips Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Potato Chips Market

A detailed market share analysis in the Potato Chips Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Potato Chips Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Potato Chips Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Potato Chips Market

A strategic analysis of the Potato Chips Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Potato Chips Market, highlighting leading vendors and their innovative profiles. These include Burts Potato Chips Ltd., Calbee, Inc., Diamond Foods, Inc., General Mills, Inc., Great Lakes Potato Chip Co., Herr Foods Inc., Intersnack Group GmbH & Co. KG, Kellogg Company, Kettle Foods, Inc., KOIKE-YA Inc., Lorenz Bahlsen Snack-World Gmbh & Co KG, Nestle S.A., Notions Group, Old Dutch Foods, Ltd., and PepsiCo, Inc..

Market Segmentation & Coverage

This research report categorizes the Potato Chips Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Taste, market is studied across Chili, Flavored, Plain, and Salted.
• Based on Type, market is studied across Baked, Compound, Dehydrated, and Sliced.
• Based on Distribution Channel, market is studied across Convenience Stores, Hypermarkets, Online Stores, and Supermarkets.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Rising consumption of packaged convenience foods
    • 5.1.1.2. Popularity of baked potato chips
    • 5.1.1.3. Increase in the number of organized retail stores
  • 5.1.2. Restraints
    • 5.1.2.1. Fluctuation in price of raw materials
  • 5.1.3. Opportunities
    • 5.1.3.1. Introduction of organically grown potato chips
    • 5.1.3.2. Improvements in potato chips manufacturing and packaging
  • 5.1.4. Challenges
    • 5.1.4.1. Intense competition from regional players both in terms of pricing and preference
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Potato Chips Market, by Taste

• 6.1. Introduction
• 6.2. Chili
• 6.3. Flavored
• 6.4. Plain
• 6.5. Salted

7. Potato Chips Market, by Type

• 7.1. Introduction
• 7.2. Baked
• 7.3. Compound
• 7.4. Dehydrated
• 7.5. Sliced

8. Potato Chips Market, by Distribution Channel

• 8.1. Introduction
• 8.2. Convenience Stores
• 8.3. Hypermarkets
• 8.4. Online Stores
• 8.5. Supermarkets

9. Americas Potato Chips Market

• 9.1. Introduction
• 9.2. Argentina
• 9.3. Brazil
• 9.4. Canada
• 9.5. Mexico
• 9.6. United States

10. Asia-Pacific Potato Chips Market

• 10.1. Introduction
• 10.2. Australia
• 10.3. China
• 10.4. India
• 10.5. Indonesia
• 10.6. Japan
• 10.7. Malaysia
• 10.8. Philippines
• 10.9. Singapore
• 10.10. South Korea
• 10.11. Taiwan
• 10.12. Thailand
• 10.13. Vietnam

11. Europe, Middle East & Africa Potato Chips Market

• 11.1. Introduction
• 11.2. Denmark
• 11.3. Egypt
• 11.4. Finland
• 11.5. France
• 11.6. Germany
• 11.7. Israel
• 11.8. Italy
• 11.9. Netherlands
• 11.10. Nigeria
• 11.11. Norway
• 11.12. Poland
• 11.13. Qatar
• 11.14. Russia
• 11.15. Saudi Arabia
• 11.16. South Africa
• 11.17. Spain
• 11.18. Sweden
• 11.19. Switzerland
• 11.20. Turkey
• 11.21. United Arab Emirates
• 11.22. United Kingdom

12. Competitive Landscape

• 12.1. Market Share Analysis, 2023
• 12.2. FPNV Positioning Matrix, 2023
• 12.3. Competitive Scenario Analysis
• 12.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Burts Potato Chips Ltd.
• 2. Calbee, Inc.
• 3. Diamond Foods, Inc.
• 4. General Mills, Inc.
• 5. Great Lakes Potato Chip Co.
• 6. Herr Foods Inc.
• 7. Intersnack Group GmbH & Co. KG
• 8. Kellogg Company
• 9. Kettle Foods, Inc.
• 10. KOIKE-YA Inc.
• 11. Lorenz Bahlsen Snack-World Gmbh & Co KG
• 12. Nestle S.A.
• 13. Notions Group
• 14. Old Dutch Foods, Ltd.
• 15. PepsiCo, Inc.