ライセンシングスポーツグッズ市場：製品、流通、エンドユーザー別-2025-2030年世界予測

ライセンシングスポーツグッズ市場は、2023年に353億9,000万米ドルと評価され、2024年には373億6,000万米ドルに達すると予測され、CAGR 5.69%で成長し、2030年には521億7,000万米ドルに達すると予測されています。

ライセンシングスポーツグッズ市場には、アパレル、用品、記念品などさまざまな製品が含まれ、人気のあるスポーツチーム、リーグ、イベントのブランドが付いていることが多いです。その必要性は、公式ライセンス商品の需要を牽引するスポーツ文化の浸透とファン層の熱狂から生じています。eコマース・プラットフォーム、小売店、スポーツ・フランチャイズや協会との提携を通じて、その用途は広がっています。エンドユーザーは、個人消費者から、市場動向を利用しようとする小売業者やイベント主催者のような企業まで多岐にわたる。主な成長要因としては、スポーツ視聴者の増加、eコマースの台頭、世界のスポーツイベント、ファン層の拡大などが挙げられ、これらは多様で地域に特化した商品の需要を促進しています。潜在的なビジネスチャンスは、スポーツ産業が急成長している新興市場、テクノロジーを活用したパーソナライズされたインタラクティブな商品、独占的な商品ラインのための戦略的ブランドパートナーシップにあります。急成長している分野はeスポーツであり、新たなライセンシング契約の可能性を示しています。課題としては、偽造品、ファンの関心に影響を与えるスポーツチームの成績変動、裁量支出に影響を与える景気後退などがあります。また、消費者の嗜好がミニマルなライフスタイルや持続可能な製品へとシフトしていることも、市場を抑制しています。こうした課題を克服するために、企業は環境に優しい素材や生産方法を取り入れた持続可能な製品ラインを通じてイノベーションを起こすことができます。さらに、AR（拡張現実）やバーチャル試着室などのデジタル体験を強化することで、エンゲージメントとコンバージョン率を高めることができます。市場の性質は非常に細分化されており、競争が激しく、消費者の嗜好も進化しているため、ニッチ市場に焦点を当て、オーダーメイドのソリューションを提供することで、競争上の優位性を得ることができます。スポーツの動向、ファンのエンゲージメント・ダイナミクス、技術の進歩に関する絶え間ない調査は、先を行くために極めて重要です。こうした洞察に適応し、課題に積極的に取り組むことで、企業は有利なライセンシングスポーツグッズ市場に参入することができます。

市場力学：急速に進化するライセンシングスポーツグッズ市場の主要市場インサイトを公開

ライセンシングスポーツグッズ市場は、需要と供給のダイナミックな相互作用によって変貌を遂げています。このような市場力学の進化を理解することで、企業は十分な情報に基づいた投資決定、戦略的決定の精緻化、そして新たなビジネスチャンスの獲得に備えることができます。こうした動向を包括的に把握することで、企業は政治的、地理的、技術的、社会的、経済的な領域にわたる様々なリスクを軽減することができるとともに、消費者行動とそれが製造コストや購買動向に与える影響をより明確に理解することができます。

• 市場促進要因
  • スポーツ参加の増加と国際スポーツ大会の人気
  • 広告や有名ブランドの推薦によるスポーツアパレルの採用率の上昇
  • eコマースプラットフォームにおけるライセンシングスポーツグッズの利用可能性の高まり
• 市場抑制要因
  • 動向の変化とライセンシングコスト
• 市場機会
  • 小売スペースへのバーチャルリアリティ体験の導入
  • パーソナライズされた製品や持続可能な素材の採用の可能性
• 市場の課題
  • スポーツグッズの偽造品の入手可能性

ポーターの5つの力：ライセンシングスポーツグッズ市場をナビゲートする戦略ツール

ポーターの5つの力フレームワークは、市場情勢の競合情勢を理解するための重要なツールです。ポーターのファイブフォース・フレームワークは、企業の競争力を評価し、戦略的機会を探るための明確な手法を提供します。このフレームワークは、企業が市場内の勢力図を評価し、新規事業の収益性を判断するのに役立ちます。これらの洞察により、企業は自社の強みを活かし、弱みに対処し、潜在的な課題を回避することができ、より強靭な市場でのポジショニングを確保することができます。

PESTLE分析：ライセンシングスポーツグッズ市場における外部からの影響の把握

外部マクロ環境要因は、ライセンシングスポーツグッズ市場の業績ダイナミクスを形成する上で極めて重要な役割を果たします。政治的、経済的、社会的、技術的、法的、環境的要因の分析は、これらの影響をナビゲートするために必要な情報を提供します。PESTLE要因を調査することで、企業は潜在的なリスクと機会をよりよく理解することができます。この分析により、企業は規制、消費者の嗜好、経済動向の変化を予測し、先を見越した積極的な意思決定を行う準備ができます。

市場シェア分析ライセンシングスポーツグッズ市場における競合情勢の把握

ライセンシングスポーツグッズ市場の詳細な市場シェア分析により、ベンダーの業績を包括的に評価することができます。企業は、収益、顧客ベース、成長率などの主要指標を比較することで、競争上のポジショニングを明らかにすることができます。この分析により、市場の集中、断片化、統合の動向が明らかになり、ベンダーは競争が激化する中で自社の地位を高める戦略的意思決定を行うために必要な知見を得ることができます。

FPNVポジショニング・マトリックスライセンシングスポーツグッズ市場におけるベンダーのパフォーマンス評価

FPNVポジショニングマトリックスは、ライセンシングスポーツグッズ市場においてベンダーを評価するための重要なツールです。このマトリックスにより、ビジネス組織はベンダーのビジネス戦略と製品満足度に基づき評価することで、目標に沿った十分な情報に基づいた意思決定を行うことができます。4つの象限によりベンダーを明確かつ的確にセグメント化し、戦略目標に最適なパートナーやソリューションを特定することができます。

戦略分析と推奨ライセンシングスポーツグッズ市場における成功への道筋を描く

ライセンシングスポーツグッズ市場の戦略分析は、世界市場でのプレゼンス強化を目指す企業にとって不可欠です。主要なリソース、能力、業績指標を検討することで、企業は成長機会を特定し、改善に取り組むことができます。このアプローチにより、競合情勢における課題を克服し、新たなビジネスチャンスを活かして長期的な成功を収めるための体制を整えることができます。

本レポートでは、主要な注目分野を網羅した市場の包括的な分析を提供しています：

1.市場の浸透度：現在の市場環境の詳細なレビュー、主要企業による広範なデータ、市場でのリーチと全体的な影響力の評価。

2.市場の開拓度：新興市場における成長機会を特定し、既存分野における拡大可能性を評価し、将来の成長に向けた戦略的ロードマップを提供します。

3.市場の多様化：最近の製品発売、未開拓の地域、業界の主要な進歩、市場を形成する戦略的投資を分析します。

4.競合の評価と情報：競合情勢を徹底的に分析し、市場シェア、事業戦略、製品ポートフォリオ、認証、規制当局の承認、特許動向、主要企業の技術進歩などを検証します。

5.製品開発およびイノベーション：将来の市場成長を促進すると期待される最先端技術、研究開発活動、製品イノベーションをハイライトしています。

また、利害関係者が十分な情報を得た上で意思決定できるよう、重要な質問にも答えています：

1.現在の市場規模と今後の成長予測は？

2.最高の投資機会を提供する製品、セグメント、地域はどこか？

3.市場を形成する主な技術動向と規制の影響とは？

4.主要ベンダーの市場シェアと競合ポジションは？

5.ベンダーの市場参入・撤退戦略の原動力となる収益源と戦略的機会は何か？

目次

第1章 序文

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場の概要

第5章 市場洞察

• 市場力学
  • 促進要因
    • スポーツへの参加の増加と国際スポーツ大会の人気の高まり
    • 広告や有名人のブランド支持によりスポーツアパレルの採用が増加
    • 電子商取引プラットフォームでのライセンシングスポーツグッズの利用可能性が拡大
  • 抑制要因
    • 変化する動向とライセンシングコスト
  • 機会
    • 小売スペースにバーチャルリアリティ体験を取り入れる
    • パーソナライズされた製品と持続可能な材料の採用の可能性
  • 課題
    • 偽造スポーツ用品の入手可能性
• 市場セグメンテーション分析
• ポーターのファイブフォース分析
• PESTEL分析
  • 政治的
  • 経済
  • 社交
  • 技術的
  • 法律上
  • 環境

第6章 ライセンシングスポーツグッズ市場：製品別

• アクセサリー
• アパレル
• 履物
• おもちゃ
• ビデオゲーム

第7章 ライセンシングスポーツグッズ市場配布元

• オフライン
• オンライン
  • デパート
  • 専門店

第8章 ライセンシングスポーツグッズ市場：エンドユーザー別

• 子供たち
• 男性
• 女性

第9章 南北アメリカのライセンシングスポーツグッズ市場

• アルゼンチン
• ブラジル
• カナダ
• メキシコ
• 米国

第10章 アジア太平洋地域のライセンシングスポーツグッズ市場

• オーストラリア
• 中国
• インド
• インドネシア
• 日本
• マレーシア
• フィリピン
• シンガポール
• 韓国
• 台湾
• タイ
• ベトナム

第11章 欧州・中東・アフリカのライセンシングスポーツグッズ市場

• デンマーク
• エジプト
• フィンランド
• フランス
• ドイツ
• イスラエル
• イタリア
• オランダ
• ナイジェリア
• ノルウェー
• ポーランド
• カタール
• ロシア
• サウジアラビア
• 南アフリカ
• スペイン
• スウェーデン
• スイス
• トルコ
• アラブ首長国連邦
• 英国

第12章 競合情勢

• 市場シェア分析2023
• FPNVポジショニングマトリックス, 2023
• 競合シナリオ分析
  • ラ・リーガ、ファナティクスと提携して初のオンラインストアをオープン
  • ディックス・スポーティング・グッズがナイキ、ジョーダン・ブランド、アスリートと提携し、「スポーツは人生を変える」キャンペーンの次のフェーズへ
  • ファナティクス、イタリアの大手スポーツ用品ビジネスEPIを買収し、世界的成長を加速
• 戦略分析と提言

企業一覧

• Adidas AG
• Asics Corporation
• Dick's Sporting Goods, Inc.
• Everlast Worldwide, Inc.
• Fanatics Inc.
• G-III Apparel Group, Ltd.
• Great American Products Ltd.
• HanesBrands Inc.
• Kohl's, Inc.
• Lululemon Athletica Inc.
• New Balance Athletics, Inc.
• NEW ERA CAP, LLC
• Newell Brands Inc.
• Nike, Inc.
• PALLINI APS
• Puma SE
• Ralph Lauren Corporation
• RDX Inc.
• Revgear
• Schutt Sports
• Skechers USA, Inc.
• Sports Direct International PLC
• Under Armour, Inc.
• Yonex Co., Ltd.

LIST OF FIGURES

• FIGURE 1. LICENSED SPORTS MERCHANDISE MARKET RESEARCH PROCESS
• FIGURE 2. LICENSED SPORTS MERCHANDISE MARKET SIZE, 2023 VS 2030
• FIGURE 3. GLOBAL LICENSED SPORTS MERCHANDISE MARKET SIZE, 2018-2030 (USD MILLION)
• FIGURE 4. GLOBAL LICENSED SPORTS MERCHANDISE MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 5. GLOBAL LICENSED SPORTS MERCHANDISE MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 6. GLOBAL LICENSED SPORTS MERCHANDISE MARKET SIZE, BY PRODUCT, 2023 VS 2030 (%)
• FIGURE 7. GLOBAL LICENSED SPORTS MERCHANDISE MARKET SIZE, BY PRODUCT, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 8. GLOBAL LICENSED SPORTS MERCHANDISE MARKET SIZE, BY DISTRIBUTION, 2023 VS 2030 (%)
• FIGURE 9. GLOBAL LICENSED SPORTS MERCHANDISE MARKET SIZE, BY DISTRIBUTION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 10. GLOBAL LICENSED SPORTS MERCHANDISE MARKET SIZE, BY END USER, 2023 VS 2030 (%)
• FIGURE 11. GLOBAL LICENSED SPORTS MERCHANDISE MARKET SIZE, BY END USER, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 12. AMERICAS LICENSED SPORTS MERCHANDISE MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 13. AMERICAS LICENSED SPORTS MERCHANDISE MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 14. UNITED STATES LICENSED SPORTS MERCHANDISE MARKET SIZE, BY STATE, 2023 VS 2030 (%)
• FIGURE 15. UNITED STATES LICENSED SPORTS MERCHANDISE MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 16. ASIA-PACIFIC LICENSED SPORTS MERCHANDISE MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 17. ASIA-PACIFIC LICENSED SPORTS MERCHANDISE MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 18. EUROPE, MIDDLE EAST & AFRICA LICENSED SPORTS MERCHANDISE MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 19. EUROPE, MIDDLE EAST & AFRICA LICENSED SPORTS MERCHANDISE MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 20. LICENSED SPORTS MERCHANDISE MARKET SHARE, BY KEY PLAYER, 2023
• FIGURE 21. LICENSED SPORTS MERCHANDISE MARKET, FPNV POSITIONING MATRIX, 2023

LIST OF TABLES

• TABLE 1. LICENSED SPORTS MERCHANDISE MARKET SEGMENTATION & COVERAGE
• TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
• TABLE 3. GLOBAL LICENSED SPORTS MERCHANDISE MARKET SIZE, 2018-2030 (USD MILLION)
• TABLE 4. GLOBAL LICENSED SPORTS MERCHANDISE MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 5. GLOBAL LICENSED SPORTS MERCHANDISE MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 6. LICENSED SPORTS MERCHANDISE MARKET DYNAMICS
• TABLE 7. GLOBAL LICENSED SPORTS MERCHANDISE MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 8. GLOBAL LICENSED SPORTS MERCHANDISE MARKET SIZE, BY ACCESSORIES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 9. GLOBAL LICENSED SPORTS MERCHANDISE MARKET SIZE, BY APPARELS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 10. GLOBAL LICENSED SPORTS MERCHANDISE MARKET SIZE, BY FOOTWEAR, BY REGION, 2018-2030 (USD MILLION)
• TABLE 11. GLOBAL LICENSED SPORTS MERCHANDISE MARKET SIZE, BY TOYS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 12. GLOBAL LICENSED SPORTS MERCHANDISE MARKET SIZE, BY VIDEO GAMES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 13. GLOBAL LICENSED SPORTS MERCHANDISE MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 14. GLOBAL LICENSED SPORTS MERCHANDISE MARKET SIZE, BY OFFLINE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 15. GLOBAL LICENSED SPORTS MERCHANDISE MARKET SIZE, BY ONLINE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 16. GLOBAL LICENSED SPORTS MERCHANDISE MARKET SIZE, BY DEPARTMENT STORES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 17. GLOBAL LICENSED SPORTS MERCHANDISE MARKET SIZE, BY SPECIALTY STORES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 18. GLOBAL LICENSED SPORTS MERCHANDISE MARKET SIZE, BY ONLINE, 2018-2030 (USD MILLION)
• TABLE 19. GLOBAL LICENSED SPORTS MERCHANDISE MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 20. GLOBAL LICENSED SPORTS MERCHANDISE MARKET SIZE, BY CHILDREN, BY REGION, 2018-2030 (USD MILLION)
• TABLE 21. GLOBAL LICENSED SPORTS MERCHANDISE MARKET SIZE, BY MEN, BY REGION, 2018-2030 (USD MILLION)
• TABLE 22. GLOBAL LICENSED SPORTS MERCHANDISE MARKET SIZE, BY WOMEN, BY REGION, 2018-2030 (USD MILLION)
• TABLE 23. AMERICAS LICENSED SPORTS MERCHANDISE MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 24. AMERICAS LICENSED SPORTS MERCHANDISE MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 25. AMERICAS LICENSED SPORTS MERCHANDISE MARKET SIZE, BY ONLINE, 2018-2030 (USD MILLION)
• TABLE 26. AMERICAS LICENSED SPORTS MERCHANDISE MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 27. AMERICAS LICENSED SPORTS MERCHANDISE MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 28. ARGENTINA LICENSED SPORTS MERCHANDISE MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 29. ARGENTINA LICENSED SPORTS MERCHANDISE MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 30. ARGENTINA LICENSED SPORTS MERCHANDISE MARKET SIZE, BY ONLINE, 2018-2030 (USD MILLION)
• TABLE 31. ARGENTINA LICENSED SPORTS MERCHANDISE MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 32. BRAZIL LICENSED SPORTS MERCHANDISE MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 33. BRAZIL LICENSED SPORTS MERCHANDISE MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 34. BRAZIL LICENSED SPORTS MERCHANDISE MARKET SIZE, BY ONLINE, 2018-2030 (USD MILLION)
• TABLE 35. BRAZIL LICENSED SPORTS MERCHANDISE MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 36. CANADA LICENSED SPORTS MERCHANDISE MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 37. CANADA LICENSED SPORTS MERCHANDISE MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 38. CANADA LICENSED SPORTS MERCHANDISE MARKET SIZE, BY ONLINE, 2018-2030 (USD MILLION)
• TABLE 39. CANADA LICENSED SPORTS MERCHANDISE MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 40. MEXICO LICENSED SPORTS MERCHANDISE MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 41. MEXICO LICENSED SPORTS MERCHANDISE MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 42. MEXICO LICENSED SPORTS MERCHANDISE MARKET SIZE, BY ONLINE, 2018-2030 (USD MILLION)
• TABLE 43. MEXICO LICENSED SPORTS MERCHANDISE MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 44. UNITED STATES LICENSED SPORTS MERCHANDISE MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 45. UNITED STATES LICENSED SPORTS MERCHANDISE MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 46. UNITED STATES LICENSED SPORTS MERCHANDISE MARKET SIZE, BY ONLINE, 2018-2030 (USD MILLION)
• TABLE 47. UNITED STATES LICENSED SPORTS MERCHANDISE MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 48. UNITED STATES LICENSED SPORTS MERCHANDISE MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
• TABLE 49. ASIA-PACIFIC LICENSED SPORTS MERCHANDISE MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 50. ASIA-PACIFIC LICENSED SPORTS MERCHANDISE MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 51. ASIA-PACIFIC LICENSED SPORTS MERCHANDISE MARKET SIZE, BY ONLINE, 2018-2030 (USD MILLION)
• TABLE 52. ASIA-PACIFIC LICENSED SPORTS MERCHANDISE MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 53. ASIA-PACIFIC LICENSED SPORTS MERCHANDISE MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 54. AUSTRALIA LICENSED SPORTS MERCHANDISE MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 55. AUSTRALIA LICENSED SPORTS MERCHANDISE MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 56. AUSTRALIA LICENSED SPORTS MERCHANDISE MARKET SIZE, BY ONLINE, 2018-2030 (USD MILLION)
• TABLE 57. AUSTRALIA LICENSED SPORTS MERCHANDISE MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 58. CHINA LICENSED SPORTS MERCHANDISE MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 59. CHINA LICENSED SPORTS MERCHANDISE MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 60. CHINA LICENSED SPORTS MERCHANDISE MARKET SIZE, BY ONLINE, 2018-2030 (USD MILLION)
• TABLE 61. CHINA LICENSED SPORTS MERCHANDISE MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 62. INDIA LICENSED SPORTS MERCHANDISE MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 63. INDIA LICENSED SPORTS MERCHANDISE MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 64. INDIA LICENSED SPORTS MERCHANDISE MARKET SIZE, BY ONLINE, 2018-2030 (USD MILLION)
• TABLE 65. INDIA LICENSED SPORTS MERCHANDISE MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 66. INDONESIA LICENSED SPORTS MERCHANDISE MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 67. INDONESIA LICENSED SPORTS MERCHANDISE MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 68. INDONESIA LICENSED SPORTS MERCHANDISE MARKET SIZE, BY ONLINE, 2018-2030 (USD MILLION)
• TABLE 69. INDONESIA LICENSED SPORTS MERCHANDISE MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 70. JAPAN LICENSED SPORTS MERCHANDISE MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 71. JAPAN LICENSED SPORTS MERCHANDISE MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 72. JAPAN LICENSED SPORTS MERCHANDISE MARKET SIZE, BY ONLINE, 2018-2030 (USD MILLION)
• TABLE 73. JAPAN LICENSED SPORTS MERCHANDISE MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 74. MALAYSIA LICENSED SPORTS MERCHANDISE MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 75. MALAYSIA LICENSED SPORTS MERCHANDISE MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 76. MALAYSIA LICENSED SPORTS MERCHANDISE MARKET SIZE, BY ONLINE, 2018-2030 (USD MILLION)
• TABLE 77. MALAYSIA LICENSED SPORTS MERCHANDISE MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 78. PHILIPPINES LICENSED SPORTS MERCHANDISE MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 79. PHILIPPINES LICENSED SPORTS MERCHANDISE MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 80. PHILIPPINES LICENSED SPORTS MERCHANDISE MARKET SIZE, BY ONLINE, 2018-2030 (USD MILLION)
• TABLE 81. PHILIPPINES LICENSED SPORTS MERCHANDISE MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 82. SINGAPORE LICENSED SPORTS MERCHANDISE MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 83. SINGAPORE LICENSED SPORTS MERCHANDISE MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 84. SINGAPORE LICENSED SPORTS MERCHANDISE MARKET SIZE, BY ONLINE, 2018-2030 (USD MILLION)
• TABLE 85. SINGAPORE LICENSED SPORTS MERCHANDISE MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 86. SOUTH KOREA LICENSED SPORTS MERCHANDISE MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 87. SOUTH KOREA LICENSED SPORTS MERCHANDISE MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 88. SOUTH KOREA LICENSED SPORTS MERCHANDISE MARKET SIZE, BY ONLINE, 2018-2030 (USD MILLION)
• TABLE 89. SOUTH KOREA LICENSED SPORTS MERCHANDISE MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 90. TAIWAN LICENSED SPORTS MERCHANDISE MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 91. TAIWAN LICENSED SPORTS MERCHANDISE MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 92. TAIWAN LICENSED SPORTS MERCHANDISE MARKET SIZE, BY ONLINE, 2018-2030 (USD MILLION)
• TABLE 93. TAIWAN LICENSED SPORTS MERCHANDISE MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 94. THAILAND LICENSED SPORTS MERCHANDISE MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 95. THAILAND LICENSED SPORTS MERCHANDISE MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 96. THAILAND LICENSED SPORTS MERCHANDISE MARKET SIZE, BY ONLINE, 2018-2030 (USD MILLION)
• TABLE 97. THAILAND LICENSED SPORTS MERCHANDISE MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 98. VIETNAM LICENSED SPORTS MERCHANDISE MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 99. VIETNAM LICENSED SPORTS MERCHANDISE MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 100. VIETNAM LICENSED SPORTS MERCHANDISE MARKET SIZE, BY ONLINE, 2018-2030 (USD MILLION)
• TABLE 101. VIETNAM LICENSED SPORTS MERCHANDISE MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 102. EUROPE, MIDDLE EAST & AFRICA LICENSED SPORTS MERCHANDISE MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 103. EUROPE, MIDDLE EAST & AFRICA LICENSED SPORTS MERCHANDISE MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 104. EUROPE, MIDDLE EAST & AFRICA LICENSED SPORTS MERCHANDISE MARKET SIZE, BY ONLINE, 2018-2030 (USD MILLION)
• TABLE 105. EUROPE, MIDDLE EAST & AFRICA LICENSED SPORTS MERCHANDISE MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 106. EUROPE, MIDDLE EAST & AFRICA LICENSED SPORTS MERCHANDISE MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 107. DENMARK LICENSED SPORTS MERCHANDISE MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 108. DENMARK LICENSED SPORTS MERCHANDISE MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 109. DENMARK LICENSED SPORTS MERCHANDISE MARKET SIZE, BY ONLINE, 2018-2030 (USD MILLION)
• TABLE 110. DENMARK LICENSED SPORTS MERCHANDISE MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 111. EGYPT LICENSED SPORTS MERCHANDISE MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 112. EGYPT LICENSED SPORTS MERCHANDISE MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 113. EGYPT LICENSED SPORTS MERCHANDISE MARKET SIZE, BY ONLINE, 2018-2030 (USD MILLION)
• TABLE 114. EGYPT LICENSED SPORTS MERCHANDISE MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 115. FINLAND LICENSED SPORTS MERCHANDISE MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 116. FINLAND LICENSED SPORTS MERCHANDISE MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 117. FINLAND LICENSED SPORTS MERCHANDISE MARKET SIZE, BY ONLINE, 2018-2030 (USD MILLION)
• TABLE 118. FINLAND LICENSED SPORTS MERCHANDISE MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 119. FRANCE LICENSED SPORTS MERCHANDISE MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 120. FRANCE LICENSED SPORTS MERCHANDISE MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 121. FRANCE LICENSED SPORTS MERCHANDISE MARKET SIZE, BY ONLINE, 2018-2030 (USD MILLION)
• TABLE 122. FRANCE LICENSED SPORTS MERCHANDISE MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 123. GERMANY LICENSED SPORTS MERCHANDISE MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 124. GERMANY LICENSED SPORTS MERCHANDISE MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 125. GERMANY LICENSED SPORTS MERCHANDISE MARKET SIZE, BY ONLINE, 2018-2030 (USD MILLION)
• TABLE 126. GERMANY LICENSED SPORTS MERCHANDISE MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 127. ISRAEL LICENSED SPORTS MERCHANDISE MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 128. ISRAEL LICENSED SPORTS MERCHANDISE MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 129. ISRAEL LICENSED SPORTS MERCHANDISE MARKET SIZE, BY ONLINE, 2018-2030 (USD MILLION)
• TABLE 130. ISRAEL LICENSED SPORTS MERCHANDISE MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 131. ITALY LICENSED SPORTS MERCHANDISE MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 132. ITALY LICENSED SPORTS MERCHANDISE MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 133. ITALY LICENSED SPORTS MERCHANDISE MARKET SIZE, BY ONLINE, 2018-2030 (USD MILLION)
• TABLE 134. ITALY LICENSED SPORTS MERCHANDISE MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 135. NETHERLANDS LICENSED SPORTS MERCHANDISE MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 136. NETHERLANDS LICENSED SPORTS MERCHANDISE MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 137. NETHERLANDS LICENSED SPORTS MERCHANDISE MARKET SIZE, BY ONLINE, 2018-2030 (USD MILLION)
• TABLE 138. NETHERLANDS LICENSED SPORTS MERCHANDISE MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 139. NIGERIA LICENSED SPORTS MERCHANDISE MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 140. NIGERIA LICENSED SPORTS MERCHANDISE MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 141. NIGERIA LICENSED SPORTS MERCHANDISE MARKET SIZE, BY ONLINE, 2018-2030 (USD MILLION)
• TABLE 142. NIGERIA LICENSED SPORTS MERCHANDISE MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 143. NORWAY LICENSED SPORTS MERCHANDISE MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 144. NORWAY LICENSED SPORTS MERCHANDISE MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 145. NORWAY LICENSED SPORTS MERCHANDISE MARKET SIZE, BY ONLINE, 2018-2030 (USD MILLION)
• TABLE 146. NORWAY LICENSED SPORTS MERCHANDISE MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 147. POLAND LICENSED SPORTS MERCHANDISE MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 148. POLAND LICENSED SPORTS MERCHANDISE MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 149. POLAND LICENSED SPORTS MERCHANDISE MARKET SIZE, BY ONLINE, 2018-2030 (USD MILLION)
• TABLE 150. POLAND LICENSED SPORTS MERCHANDISE MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 151. QATAR LICENSED SPORTS MERCHANDISE MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 152. QATAR LICENSED SPORTS MERCHANDISE MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 153. QATAR LICENSED SPORTS MERCHANDISE MARKET SIZE, BY ONLINE, 2018-2030 (USD MILLION)
• TABLE 154. QATAR LICENSED SPORTS MERCHANDISE MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 155. RUSSIA LICENSED SPORTS MERCHANDISE MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 156. RUSSIA LICENSED SPORTS MERCHANDISE MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 157. RUSSIA LICENSED SPORTS MERCHANDISE MARKET SIZE, BY ONLINE, 2018-2030 (USD MILLION)
• TABLE 158. RUSSIA LICENSED SPORTS MERCHANDISE MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 159. SAUDI ARABIA LICENSED SPORTS MERCHANDISE MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 160. SAUDI ARABIA LICENSED SPORTS MERCHANDISE MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 161. SAUDI ARABIA LICENSED SPORTS MERCHANDISE MARKET SIZE, BY ONLINE, 2018-2030 (USD MILLION)
• TABLE 162. SAUDI ARABIA LICENSED SPORTS MERCHANDISE MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 163. SOUTH AFRICA LICENSED SPORTS MERCHANDISE MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 164. SOUTH AFRICA LICENSED SPORTS MERCHANDISE MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 165. SOUTH AFRICA LICENSED SPORTS MERCHANDISE MARKET SIZE, BY ONLINE, 2018-2030 (USD MILLION)
• TABLE 166. SOUTH AFRICA LICENSED SPORTS MERCHANDISE MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 167. SPAIN LICENSED SPORTS MERCHANDISE MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 168. SPAIN LICENSED SPORTS MERCHANDISE MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 169. SPAIN LICENSED SPORTS MERCHANDISE MARKET SIZE, BY ONLINE, 2018-2030 (USD MILLION)
• TABLE 170. SPAIN LICENSED SPORTS MERCHANDISE MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 171. SWEDEN LICENSED SPORTS MERCHANDISE MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 172. SWEDEN LICENSED SPORTS MERCHANDISE MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 173. SWEDEN LICENSED SPORTS MERCHANDISE MARKET SIZE, BY ONLINE, 2018-2030 (USD MILLION)
• TABLE 174. SWEDEN LICENSED SPORTS MERCHANDISE MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 175. SWITZERLAND LICENSED SPORTS MERCHANDISE MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 176. SWITZERLAND LICENSED SPORTS MERCHANDISE MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 177. SWITZERLAND LICENSED SPORTS MERCHANDISE MARKET SIZE, BY ONLINE, 2018-2030 (USD MILLION)
• TABLE 178. SWITZERLAND LICENSED SPORTS MERCHANDISE MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 179. TURKEY LICENSED SPORTS MERCHANDISE MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 180. TURKEY LICENSED SPORTS MERCHANDISE MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 181. TURKEY LICENSED SPORTS MERCHANDISE MARKET SIZE, BY ONLINE, 2018-2030 (USD MILLION)
• TABLE 182. TURKEY LICENSED SPORTS MERCHANDISE MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 183. UNITED ARAB EMIRATES LICENSED SPORTS MERCHANDISE MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 184. UNITED ARAB EMIRATES LICENSED SPORTS MERCHANDISE MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 185. UNITED ARAB EMIRATES LICENSED SPORTS MERCHANDISE MARKET SIZE, BY ONLINE, 2018-2030 (USD MILLION)
• TABLE 186. UNITED ARAB EMIRATES LICENSED SPORTS MERCHANDISE MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 187. UNITED KINGDOM LICENSED SPORTS MERCHANDISE MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 188. UNITED KINGDOM LICENSED SPORTS MERCHANDISE MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 189. UNITED KINGDOM LICENSED SPORTS MERCHANDISE MARKET SIZE, BY ONLINE, 2018-2030 (USD MILLION)
• TABLE 190. UNITED KINGDOM LICENSED SPORTS MERCHANDISE MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 191. LICENSED SPORTS MERCHANDISE MARKET SHARE, BY KEY PLAYER, 2023
• TABLE 192. LICENSED SPORTS MERCHANDISE MARKET, FPNV POSITIONING MATRIX, 2023

The Licensed Sports Merchandise Market was valued at USD 35.39 billion in 2023, expected to reach USD 37.36 billion in 2024, and is projected to grow at a CAGR of 5.69%, to USD 52.17 billion by 2030.

The licensed sports merchandise market encompasses a variety of products, including apparel, equipment, and memorabilia, often branded with popular sports teams, leagues, or events. Its necessity arises from the pervasive sports culture and fan base enthusiasm that drives demand for officially licensed merchandise. The application extends across e-commerce platforms, retail stores, and through partnerships with sports franchises and associations. End-users range from individual consumers to businesses like retailers and event organizers looking to capitalize on market trends. Key growth influencers include increasing sports viewership, the rise of e-commerce, global sports events, and expanding fan bases, which propel demand for diverse and region-specific merchandise. Potential opportunities lie in emerging markets with burgeoning sports industries, leveraging technology for personalized and interactive merchandise, and strategic brand partnerships for exclusive product lines. A rapid growth area is within eSports, showing potential for new licensing agreements. Challenges include counterfeit products, fluctuating sports team performances impacting fan interest, and economic downturns affecting discretionary spending. The market is also restrained by shifting consumer preferences towards minimalist lifestyles and sustainable products. To navigate these challenges, businesses can innovate through sustainable product lines, incorporating eco-friendly materials and production methods. Additionally, enhanced digital experiences, such as augmented reality and virtual fitting rooms, can boost engagement and conversion rates. As the nature of the market is highly fragmented, with intense competition and evolving consumer tastes, focusing on niche markets and providing tailored solutions can offer competitive advantages. Constant research on sports trends, fan engagement dynamics, and technological advancements is crucial for staying ahead. By adapting to these insights and proactively addressing challenges, companies can successfully tap into the lucrative licensed sports merchandise market.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Licensed Sports Merchandise Market

The Licensed Sports Merchandise Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Increasing participation in sports and the popularity of international sports tournaments
  • Higher adoption of sports apparel due to advertising and celebrity brand endorsement
  • Growing availability of licensed sports merchandise on eCommerce platforms
• Market Restraints
  • Changing trends and licensing costs
• Market Opportunities
  • Incorporating virtual reality experiences into retail spaces
  • Potential adoption of personalized products and sustainable materials
• Market Challenges
  • Availability of counterfeit sports merchandise products

Porter's Five Forces: A Strategic Tool for Navigating the Licensed Sports Merchandise Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Licensed Sports Merchandise Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Licensed Sports Merchandise Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Licensed Sports Merchandise Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Licensed Sports Merchandise Market

A detailed market share analysis in the Licensed Sports Merchandise Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Licensed Sports Merchandise Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Licensed Sports Merchandise Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Licensed Sports Merchandise Market

A strategic analysis of the Licensed Sports Merchandise Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Licensed Sports Merchandise Market, highlighting leading vendors and their innovative profiles. These include Adidas AG, Asics Corporation, Dick's Sporting Goods, Inc., Everlast Worldwide, Inc., Fanatics Inc., G-III Apparel Group, Ltd., Great American Products Ltd., HanesBrands Inc., Kohl's, Inc., Lululemon Athletica Inc., New Balance Athletics, Inc., NEW ERA CAP, LLC, Newell Brands Inc., Nike, Inc., PALLINI APS, Puma SE, Ralph Lauren Corporation, RDX Inc., Revgear, Schutt Sports, Skechers USA, Inc., Sports Direct International PLC, Under Armour, Inc., and Yonex Co., Ltd..

Market Segmentation & Coverage

This research report categorizes the Licensed Sports Merchandise Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Product, market is studied across Accessories, Apparels, Footwear, Toys, and Video Games.
• Based on Distribution, market is studied across Offline and Online. The Online is further studied across Department Stores and Specialty Stores.
• Based on End User, market is studied across Children, Men, and Women.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Increasing participation in sports and the popularity of international sports tournaments
    • 5.1.1.2. Higher adoption of sports apparel due to advertising and celebrity brand endorsement
    • 5.1.1.3. Growing availability of licensed sports merchandise on eCommerce platforms
  • 5.1.2. Restraints
    • 5.1.2.1. Changing trends and licensing costs
  • 5.1.3. Opportunities
    • 5.1.3.1. Incorporating virtual reality experiences into retail spaces
    • 5.1.3.2. Potential adoption of personalized products and sustainable materials
  • 5.1.4. Challenges
    • 5.1.4.1. Availability of counterfeit sports merchandise products
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Licensed Sports Merchandise Market, by Product

• 6.1. Introduction
• 6.2. Accessories
• 6.3. Apparels
• 6.4. Footwear
• 6.5. Toys
• 6.6. Video Games

7. Licensed Sports Merchandise Market, by Distribution

• 7.1. Introduction
• 7.2. Offline
• 7.3. Online
  • 7.3.1. Department Stores
  • 7.3.2. Specialty Stores

8. Licensed Sports Merchandise Market, by End User

• 8.1. Introduction
• 8.2. Children
• 8.3. Men
• 8.4. Women

9. Americas Licensed Sports Merchandise Market

• 9.1. Introduction
• 9.2. Argentina
• 9.3. Brazil
• 9.4. Canada
• 9.5. Mexico
• 9.6. United States

10. Asia-Pacific Licensed Sports Merchandise Market

• 10.1. Introduction
• 10.2. Australia
• 10.3. China
• 10.4. India
• 10.5. Indonesia
• 10.6. Japan
• 10.7. Malaysia
• 10.8. Philippines
• 10.9. Singapore
• 10.10. South Korea
• 10.11. Taiwan
• 10.12. Thailand
• 10.13. Vietnam

11. Europe, Middle East & Africa Licensed Sports Merchandise Market

• 11.1. Introduction
• 11.2. Denmark
• 11.3. Egypt
• 11.4. Finland
• 11.5. France
• 11.6. Germany
• 11.7. Israel
• 11.8. Italy
• 11.9. Netherlands
• 11.10. Nigeria
• 11.11. Norway
• 11.12. Poland
• 11.13. Qatar
• 11.14. Russia
• 11.15. Saudi Arabia
• 11.16. South Africa
• 11.17. Spain
• 11.18. Sweden
• 11.19. Switzerland
• 11.20. Turkey
• 11.21. United Arab Emirates
• 11.22. United Kingdom

12. Competitive Landscape

• 12.1. Market Share Analysis, 2023
• 12.2. FPNV Positioning Matrix, 2023
• 12.3. Competitive Scenario Analysis
  • 12.3.1. LaLiga Opens First Online Store In Partnership With Fanatics
  • 12.3.2. DICK'S Sporting Goods Partners with Nike, Jordan Brand and Athletes For Next Phase of "Sports Change Lives" Campaign
  • 12.3.3. Fanatics Acquires Leading Italian Sports Merchandise Business EPI, Accelerating Global Growth
• 12.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Adidas AG
• 2. Asics Corporation
• 3. Dick's Sporting Goods, Inc.
• 4. Everlast Worldwide, Inc.
• 5. Fanatics Inc.
• 6. G-III Apparel Group, Ltd.
• 7. Great American Products Ltd.
• 8. HanesBrands Inc.
• 9. Kohl's, Inc.
• 10. Lululemon Athletica Inc.
• 11. New Balance Athletics, Inc.
• 12. NEW ERA CAP, LLC
• 13. Newell Brands Inc.
• 14. Nike, Inc.
• 15. PALLINI APS
• 16. Puma SE
• 17. Ralph Lauren Corporation
• 18. RDX Inc.
• 19. Revgear
• 20. Schutt Sports
• 21. Skechers USA, Inc.
• 22. Sports Direct International PLC
• 23. Under Armour, Inc.
• 24. Yonex Co., Ltd.