ハードセルツァーの市場：アルコール度数、パッケージ、流通チャネル別-2025-2030年の世界予測

ハードセルツァー市場の2023年の市場規模は129億米ドルで、2024年には162億1,000万米ドルに達すると予測され、2030年にはCAGR 26.18%で成長し657億1,000万米ドルに達すると予測されています。

ハードセルツァー市場は、その爽やかな風味と低カロリーによって消費者の関心を集め、力強く成長してきました。炭酸水、アルコール、フルーツフレーバーから作られるアルコール飲料を特徴とするこの市場は、多様なフレーバーイノベーションと健康志向の提案を包含しています。ハードセルツァーの必要性は、健康志向の高まりを背景に、消費者の嗜好が低カロリー・低糖質のアルコール飲料へと変化していることから生じています。最終用途の主な範囲には、スーパーマーケット、専門店、オンライン小売業者など、消費者の幅広いリーチを生かした小売チャネルが含まれます。

主な成長要因としては、健康志向の高まり、便利ですぐに飲める形態の魅力、多様な消費者の嗜好に対応する幅広いフレーバー・プロファイルなどが挙げられます。さらに、強力なマーケティング戦略や人気ブランドとのコラボレーションも、成長を加速させる強力な要因となっています。逆に、市場は規制上の課題、ビールやワインといった既存のアルコール・カテゴリーとの競合、潜在的な消費者の飽和といった制約に直面しています。さらに、ハードセルツァー市場は、裁量支出に影響を与える景気後退の影響を受ける可能性があります。

新たな地域市場への進出や、地域の嗜好に合わせたフレーバーの多様化という形で、チャンスは豊富にあります。企業は、持続可能なパッケージングに投資し、環境意識の高い消費者の動向に合わせてオーガニックや天然素材を探求することが推奨されます。イノベーションに最適な分野としては、プロバイオティクスやアダプトゲンなど、ウェルネス分野にアピールする機能性成分の実験が挙げられます。消費者の行動パターンを継続的に調査し、AIを活用したインサイトを活用することで、未開拓のセグメントやニッチをさらに特定することができます。市場は本質的にダイナミックで競争が激しく、職人的な製品と主流製品が混在し、トレンドに乗ろうと競争しています。企業は、この進化するセクターにおける関連性を維持し、成長を促進するために、市場の状況を継続的に再評価しながら、適応力を維持する必要があります。

市場力学：急速に進化するハードセルツァー市場の主要市場インサイトを公開

ハードセルツァー市場は、需要と供給のダイナミックな相互作用によって変貌を遂げています。このような市場力学の進化を理解することで、企業は十分な情報に基づいた投資決定、戦略的意思決定、新たなビジネスチャンスの獲得を行うことができます。こうした動向を包括的に把握することで、企業は政治的、地理的、技術的、社会的、経済的な領域にわたる様々なリスクを軽減することができるとともに、消費者行動とそれが製造コストや購買動向に与える影響をより明確に理解することができます。

• 市場促進要因
  • アルコールベースの炭酸飲料に対する需要の増加
  • ミレニアル世代や若い世代における低アルコール飲料の採用増加
  • 国際ブランドのオンライン入手の容易化
• 市場抑制要因
  • ハードセルツァーの過剰摂取による健康への悪影響
• 市場機会
  • グルテンフリーのハードセルツァーへの嗜好
  • 現地の味覚や嗜好に基づいた様々なフレーバーのイントロダクション
• 市場の課題
  • ハードセルツァーに関連する物流の課題

ポーターの5つの力：ハードセルツァー市場をナビゲートする戦略ツール

ポーターの5つの力フレームワークは、市場情勢の競合情勢を理解するための重要なツールです。ポーターのファイブフォース・フレームワークは、企業の競争力を評価し、戦略的機会を探るための明確な手法を提供します。このフレームワークは、企業が市場内の勢力図を評価し、新規事業の収益性を判断するのに役立ちます。これらの洞察により、企業は自社の強みを活かし、弱みに対処し、潜在的な課題を回避することで、より強靭な市場でのポジショニングを確保することができます。

PESTLE分析：ハードセルツァー市場における外部からの影響の把握

外部マクロ環境要因は、ハードセルツァー市場の業績ダイナミクスを形成する上で極めて重要な役割を果たします。政治的、経済的、社会的、技術的、法的、環境的要因の分析は、これらの影響をナビゲートするために必要な情報を提供します。PESTLE要因を調査することで、企業は潜在的なリスクと機会をよりよく理解することができます。この分析により、企業は規制、消費者の嗜好、経済動向の変化を予測し、先を見越した積極的な意思決定を行う準備ができます。

市場シェア分析ハードセルツァー市場における競合情勢の把握

ハードセルツァー市場の詳細な市場シェア分析により、ベンダーの業績を包括的に評価することができます。企業は、収益、顧客ベース、成長率などの主要指標を比較することで、競争上のポジショニングを明らかにすることができます。この分析により、市場の集中、断片化、統合の動向が明らかになり、ベンダーは競争が激化する中で自社の地位を高める戦略的意思決定を行うために必要な知見を得ることができます。

FPNVポジショニング・マトリックスハードセルツァー市場におけるベンダーのパフォーマンス評価

FPNVポジショニングマトリックスは、ハードセルツァー市場においてベンダーを評価するための重要なツールです。このマトリックスにより、ビジネス組織はベンダーのビジネス戦略と製品満足度に基づき評価することで、目標に沿った十分な情報に基づいた意思決定を行うことができます。4つの象限によりベンダーを明確かつ的確にセグメント化し、戦略目標に最適なパートナーやソリューションを特定することができます。

戦略分析と推奨ハードセルツァー市場における成功への道筋を描く

ハードセルツァー市場の戦略分析は、世界市場でのプレゼンス強化を目指す企業にとって不可欠です。主要なリソース、能力、業績指標を検討することで、企業は成長機会を特定し、改善に取り組むことができます。このアプローチにより、競合情勢における課題を克服し、新たなビジネスチャンスを活かして長期的な成功を収めるための体制を整えることができます。

本レポートでは、主要な注目分野を網羅した市場の包括的な分析を提供しています：

1.市場の浸透度：現在の市場環境の詳細なレビュー、主要企業による広範なデータ、市場でのリーチと全体的な影響力の評価。

2.市場の開拓度：新興市場における成長機会を特定し、既存分野における拡大可能性を評価し、将来の成長に向けた戦略的ロードマップを提供します。

3.市場の多様化：最近の製品発売、未開拓の地域、業界の主要な進歩、市場を形成する戦略的投資を分析します。

4.競合の評価と情報：競合情勢を徹底的に分析し、市場シェア、事業戦略、製品ポートフォリオ、認証、規制当局の承認、特許動向、主要企業の技術進歩などを検証します。

5.製品開発およびイノベーション：将来の市場成長を促進すると期待される最先端技術、研究開発活動、製品イノベーションをハイライトしています。

また、利害関係者が十分な情報を得た上で意思決定できるよう、重要な質問にも答えています：

1.現在の市場規模と今後の成長予測は？

2.最高の投資機会を提供する製品、セグメント、地域はどこか？

3.市場を形成する主な技術動向と規制の影響とは？

4.主要ベンダーの市場シェアと競合ポジションは？

5.ベンダーの市場参入・撤退戦略の原動力となる収益源と戦略的機会は何か？

目次

第1章 序文

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場の概要

第5章 市場洞察

• 市場力学
  • 促進要因
    • アルコールベースの炭酸飲料の需要増加
    • ミレニアル世代と若い世代の間で低アルコール飲料の採用が増加
    • 国際ブランドをオンラインで簡単に入手
  • 抑制要因
    • ハードセルツァーの過剰摂取による健康への悪影響
  • 機会
    • グルテンフリーの好みハードセルツァー
    • 地域の味覚や嗜好に基づいたさまざまなフレーバーのイントロダクション
  • 課題
    • ハードセルツァーに関連する物流上の課題
• 市場セグメンテーション分析
• ポーターのファイブフォース分析
• PESTEL分析
  • 政治的
  • 経済
  • 社交
  • 技術的
  • 法律上
  • 環境

第6章 ハードセルツァーの市場ABVコンテンツ

• アルコール度数5%未満
• アルコール度数5%以上

第7章 ハードセルツァーの市場：パッケージング別

• ガラス瓶
• 金属缶
• プラスチックボトル

第8章 ハードセルツァーの市場：流通チャネル別

• オフトレード
• オントレード

第9章 南北アメリカのハードセルツァーの市場

• アルゼンチン
• ブラジル
• カナダ
• メキシコ
• 米国

第10章 アジア太平洋地域のハードセルツァーの市場

• オーストラリア
• 中国
• インド
• インドネシア
• 日本
• マレーシア
• フィリピン
• シンガポール
• 韓国
• 台湾
• タイ
• ベトナム

第11章 欧州・中東・アフリカのハードセルツァーの市場

• デンマーク
• エジプト
• フィンランド
• フランス
• ドイツ
• イスラエル
• イタリア
• オランダ
• ナイジェリア
• ノルウェー
• ポーランド
• カタール
• ロシア
• サウジアラビア
• 南アフリカ
• スペイン
• スウェーデン
• スイス
• トルコ
• アラブ首長国連邦
• 英国

第12章 競合情勢

• 市場シェア分析2023
• FPNVポジショニングマトリックス, 2023
• 競合シナリオ分析
• 戦略分析と提言

企業一覧

• Anheuser-Busch InBev
• Constellation Brands, Inc.
• Diageo PLC
• Ficks & Co.
• Fountain
• Grape Expectations Inc.
• Heineken N.V.
• Kona Brewing Company
• Kopparbergs Brewery
• Lift Bridge Brewing Co.
• Molson Coors Beverage Company
• San Juan Seltzer, Inc.
• The Boston Beer Company
• The Coca Cola Company
• The Mark Anthony Group of Companies

LIST OF FIGURES

• FIGURE 1. HARD SELTZER MARKET RESEARCH PROCESS
• FIGURE 2. HARD SELTZER MARKET SIZE, 2023 VS 2030
• FIGURE 3. GLOBAL HARD SELTZER MARKET SIZE, 2018-2030 (USD MILLION)
• FIGURE 4. GLOBAL HARD SELTZER MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 5. GLOBAL HARD SELTZER MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 6. GLOBAL HARD SELTZER MARKET SIZE, BY ABV CONTENT, 2023 VS 2030 (%)
• FIGURE 7. GLOBAL HARD SELTZER MARKET SIZE, BY ABV CONTENT, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 8. GLOBAL HARD SELTZER MARKET SIZE, BY PACKAGING, 2023 VS 2030 (%)
• FIGURE 9. GLOBAL HARD SELTZER MARKET SIZE, BY PACKAGING, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 10. GLOBAL HARD SELTZER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2023 VS 2030 (%)
• FIGURE 11. GLOBAL HARD SELTZER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 12. AMERICAS HARD SELTZER MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 13. AMERICAS HARD SELTZER MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 14. UNITED STATES HARD SELTZER MARKET SIZE, BY STATE, 2023 VS 2030 (%)
• FIGURE 15. UNITED STATES HARD SELTZER MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 16. ASIA-PACIFIC HARD SELTZER MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 17. ASIA-PACIFIC HARD SELTZER MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 18. EUROPE, MIDDLE EAST & AFRICA HARD SELTZER MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 19. EUROPE, MIDDLE EAST & AFRICA HARD SELTZER MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 20. HARD SELTZER MARKET SHARE, BY KEY PLAYER, 2023
• FIGURE 21. HARD SELTZER MARKET, FPNV POSITIONING MATRIX, 2023

LIST OF TABLES

• TABLE 1. HARD SELTZER MARKET SEGMENTATION & COVERAGE
• TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
• TABLE 3. GLOBAL HARD SELTZER MARKET SIZE, 2018-2030 (USD MILLION)
• TABLE 4. GLOBAL HARD SELTZER MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 5. GLOBAL HARD SELTZER MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 6. HARD SELTZER MARKET DYNAMICS
• TABLE 7. GLOBAL HARD SELTZER MARKET SIZE, BY ABV CONTENT, 2018-2030 (USD MILLION)
• TABLE 8. GLOBAL HARD SELTZER MARKET SIZE, BY ABV LESS THAN 5%, BY REGION, 2018-2030 (USD MILLION)
• TABLE 9. GLOBAL HARD SELTZER MARKET SIZE, BY ABV MORE THAN 5%, BY REGION, 2018-2030 (USD MILLION)
• TABLE 10. GLOBAL HARD SELTZER MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
• TABLE 11. GLOBAL HARD SELTZER MARKET SIZE, BY GLASS BOTTLES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 12. GLOBAL HARD SELTZER MARKET SIZE, BY METAL CANS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 13. GLOBAL HARD SELTZER MARKET SIZE, BY PLASTIC BOTTLES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 14. GLOBAL HARD SELTZER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 15. GLOBAL HARD SELTZER MARKET SIZE, BY OFF-TRADE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 16. GLOBAL HARD SELTZER MARKET SIZE, BY ON-TRADE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 17. AMERICAS HARD SELTZER MARKET SIZE, BY ABV CONTENT, 2018-2030 (USD MILLION)
• TABLE 18. AMERICAS HARD SELTZER MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
• TABLE 19. AMERICAS HARD SELTZER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 20. AMERICAS HARD SELTZER MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 21. ARGENTINA HARD SELTZER MARKET SIZE, BY ABV CONTENT, 2018-2030 (USD MILLION)
• TABLE 22. ARGENTINA HARD SELTZER MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
• TABLE 23. ARGENTINA HARD SELTZER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 24. BRAZIL HARD SELTZER MARKET SIZE, BY ABV CONTENT, 2018-2030 (USD MILLION)
• TABLE 25. BRAZIL HARD SELTZER MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
• TABLE 26. BRAZIL HARD SELTZER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 27. CANADA HARD SELTZER MARKET SIZE, BY ABV CONTENT, 2018-2030 (USD MILLION)
• TABLE 28. CANADA HARD SELTZER MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
• TABLE 29. CANADA HARD SELTZER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 30. MEXICO HARD SELTZER MARKET SIZE, BY ABV CONTENT, 2018-2030 (USD MILLION)
• TABLE 31. MEXICO HARD SELTZER MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
• TABLE 32. MEXICO HARD SELTZER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 33. UNITED STATES HARD SELTZER MARKET SIZE, BY ABV CONTENT, 2018-2030 (USD MILLION)
• TABLE 34. UNITED STATES HARD SELTZER MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
• TABLE 35. UNITED STATES HARD SELTZER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 36. UNITED STATES HARD SELTZER MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
• TABLE 37. ASIA-PACIFIC HARD SELTZER MARKET SIZE, BY ABV CONTENT, 2018-2030 (USD MILLION)
• TABLE 38. ASIA-PACIFIC HARD SELTZER MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
• TABLE 39. ASIA-PACIFIC HARD SELTZER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 40. ASIA-PACIFIC HARD SELTZER MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 41. AUSTRALIA HARD SELTZER MARKET SIZE, BY ABV CONTENT, 2018-2030 (USD MILLION)
• TABLE 42. AUSTRALIA HARD SELTZER MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
• TABLE 43. AUSTRALIA HARD SELTZER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 44. CHINA HARD SELTZER MARKET SIZE, BY ABV CONTENT, 2018-2030 (USD MILLION)
• TABLE 45. CHINA HARD SELTZER MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
• TABLE 46. CHINA HARD SELTZER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 47. INDIA HARD SELTZER MARKET SIZE, BY ABV CONTENT, 2018-2030 (USD MILLION)
• TABLE 48. INDIA HARD SELTZER MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
• TABLE 49. INDIA HARD SELTZER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 50. INDONESIA HARD SELTZER MARKET SIZE, BY ABV CONTENT, 2018-2030 (USD MILLION)
• TABLE 51. INDONESIA HARD SELTZER MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
• TABLE 52. INDONESIA HARD SELTZER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 53. JAPAN HARD SELTZER MARKET SIZE, BY ABV CONTENT, 2018-2030 (USD MILLION)
• TABLE 54. JAPAN HARD SELTZER MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
• TABLE 55. JAPAN HARD SELTZER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 56. MALAYSIA HARD SELTZER MARKET SIZE, BY ABV CONTENT, 2018-2030 (USD MILLION)
• TABLE 57. MALAYSIA HARD SELTZER MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
• TABLE 58. MALAYSIA HARD SELTZER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 59. PHILIPPINES HARD SELTZER MARKET SIZE, BY ABV CONTENT, 2018-2030 (USD MILLION)
• TABLE 60. PHILIPPINES HARD SELTZER MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
• TABLE 61. PHILIPPINES HARD SELTZER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 62. SINGAPORE HARD SELTZER MARKET SIZE, BY ABV CONTENT, 2018-2030 (USD MILLION)
• TABLE 63. SINGAPORE HARD SELTZER MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
• TABLE 64. SINGAPORE HARD SELTZER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 65. SOUTH KOREA HARD SELTZER MARKET SIZE, BY ABV CONTENT, 2018-2030 (USD MILLION)
• TABLE 66. SOUTH KOREA HARD SELTZER MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
• TABLE 67. SOUTH KOREA HARD SELTZER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 68. TAIWAN HARD SELTZER MARKET SIZE, BY ABV CONTENT, 2018-2030 (USD MILLION)
• TABLE 69. TAIWAN HARD SELTZER MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
• TABLE 70. TAIWAN HARD SELTZER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 71. THAILAND HARD SELTZER MARKET SIZE, BY ABV CONTENT, 2018-2030 (USD MILLION)
• TABLE 72. THAILAND HARD SELTZER MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
• TABLE 73. THAILAND HARD SELTZER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 74. VIETNAM HARD SELTZER MARKET SIZE, BY ABV CONTENT, 2018-2030 (USD MILLION)
• TABLE 75. VIETNAM HARD SELTZER MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
• TABLE 76. VIETNAM HARD SELTZER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 77. EUROPE, MIDDLE EAST & AFRICA HARD SELTZER MARKET SIZE, BY ABV CONTENT, 2018-2030 (USD MILLION)
• TABLE 78. EUROPE, MIDDLE EAST & AFRICA HARD SELTZER MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
• TABLE 79. EUROPE, MIDDLE EAST & AFRICA HARD SELTZER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 80. EUROPE, MIDDLE EAST & AFRICA HARD SELTZER MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 81. DENMARK HARD SELTZER MARKET SIZE, BY ABV CONTENT, 2018-2030 (USD MILLION)
• TABLE 82. DENMARK HARD SELTZER MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
• TABLE 83. DENMARK HARD SELTZER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 84. EGYPT HARD SELTZER MARKET SIZE, BY ABV CONTENT, 2018-2030 (USD MILLION)
• TABLE 85. EGYPT HARD SELTZER MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
• TABLE 86. EGYPT HARD SELTZER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 87. FINLAND HARD SELTZER MARKET SIZE, BY ABV CONTENT, 2018-2030 (USD MILLION)
• TABLE 88. FINLAND HARD SELTZER MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
• TABLE 89. FINLAND HARD SELTZER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 90. FRANCE HARD SELTZER MARKET SIZE, BY ABV CONTENT, 2018-2030 (USD MILLION)
• TABLE 91. FRANCE HARD SELTZER MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
• TABLE 92. FRANCE HARD SELTZER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 93. GERMANY HARD SELTZER MARKET SIZE, BY ABV CONTENT, 2018-2030 (USD MILLION)
• TABLE 94. GERMANY HARD SELTZER MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
• TABLE 95. GERMANY HARD SELTZER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 96. ISRAEL HARD SELTZER MARKET SIZE, BY ABV CONTENT, 2018-2030 (USD MILLION)
• TABLE 97. ISRAEL HARD SELTZER MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
• TABLE 98. ISRAEL HARD SELTZER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 99. ITALY HARD SELTZER MARKET SIZE, BY ABV CONTENT, 2018-2030 (USD MILLION)
• TABLE 100. ITALY HARD SELTZER MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
• TABLE 101. ITALY HARD SELTZER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 102. NETHERLANDS HARD SELTZER MARKET SIZE, BY ABV CONTENT, 2018-2030 (USD MILLION)
• TABLE 103. NETHERLANDS HARD SELTZER MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
• TABLE 104. NETHERLANDS HARD SELTZER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 105. NIGERIA HARD SELTZER MARKET SIZE, BY ABV CONTENT, 2018-2030 (USD MILLION)
• TABLE 106. NIGERIA HARD SELTZER MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
• TABLE 107. NIGERIA HARD SELTZER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 108. NORWAY HARD SELTZER MARKET SIZE, BY ABV CONTENT, 2018-2030 (USD MILLION)
• TABLE 109. NORWAY HARD SELTZER MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
• TABLE 110. NORWAY HARD SELTZER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 111. POLAND HARD SELTZER MARKET SIZE, BY ABV CONTENT, 2018-2030 (USD MILLION)
• TABLE 112. POLAND HARD SELTZER MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
• TABLE 113. POLAND HARD SELTZER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 114. QATAR HARD SELTZER MARKET SIZE, BY ABV CONTENT, 2018-2030 (USD MILLION)
• TABLE 115. QATAR HARD SELTZER MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
• TABLE 116. QATAR HARD SELTZER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 117. RUSSIA HARD SELTZER MARKET SIZE, BY ABV CONTENT, 2018-2030 (USD MILLION)
• TABLE 118. RUSSIA HARD SELTZER MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
• TABLE 119. RUSSIA HARD SELTZER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 120. SAUDI ARABIA HARD SELTZER MARKET SIZE, BY ABV CONTENT, 2018-2030 (USD MILLION)
• TABLE 121. SAUDI ARABIA HARD SELTZER MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
• TABLE 122. SAUDI ARABIA HARD SELTZER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 123. SOUTH AFRICA HARD SELTZER MARKET SIZE, BY ABV CONTENT, 2018-2030 (USD MILLION)
• TABLE 124. SOUTH AFRICA HARD SELTZER MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
• TABLE 125. SOUTH AFRICA HARD SELTZER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 126. SPAIN HARD SELTZER MARKET SIZE, BY ABV CONTENT, 2018-2030 (USD MILLION)
• TABLE 127. SPAIN HARD SELTZER MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
• TABLE 128. SPAIN HARD SELTZER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 129. SWEDEN HARD SELTZER MARKET SIZE, BY ABV CONTENT, 2018-2030 (USD MILLION)
• TABLE 130. SWEDEN HARD SELTZER MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
• TABLE 131. SWEDEN HARD SELTZER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 132. SWITZERLAND HARD SELTZER MARKET SIZE, BY ABV CONTENT, 2018-2030 (USD MILLION)
• TABLE 133. SWITZERLAND HARD SELTZER MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
• TABLE 134. SWITZERLAND HARD SELTZER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 135. TURKEY HARD SELTZER MARKET SIZE, BY ABV CONTENT, 2018-2030 (USD MILLION)
• TABLE 136. TURKEY HARD SELTZER MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
• TABLE 137. TURKEY HARD SELTZER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 138. UNITED ARAB EMIRATES HARD SELTZER MARKET SIZE, BY ABV CONTENT, 2018-2030 (USD MILLION)
• TABLE 139. UNITED ARAB EMIRATES HARD SELTZER MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
• TABLE 140. UNITED ARAB EMIRATES HARD SELTZER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 141. UNITED KINGDOM HARD SELTZER MARKET SIZE, BY ABV CONTENT, 2018-2030 (USD MILLION)
• TABLE 142. UNITED KINGDOM HARD SELTZER MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
• TABLE 143. UNITED KINGDOM HARD SELTZER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 144. HARD SELTZER MARKET SHARE, BY KEY PLAYER, 2023
• TABLE 145. HARD SELTZER MARKET, FPNV POSITIONING MATRIX, 2023

The Hard Seltzer Market was valued at USD 12.90 billion in 2023, expected to reach USD 16.21 billion in 2024, and is projected to grow at a CAGR of 26.18%, to USD 65.71 billion by 2030.

The hard seltzer market has grown vigorously, capturing consumer interest due to its refreshing profile and lower calorie content. Characterized by alcoholic beverages made from carbonated water, alcohol, and typically fruit flavorings, the market scope encompasses a diverse array of flavor innovations and health-conscious propositions. The necessity of hard seltzers arises from shifting consumer preferences towards low-calorie, low-sugar alcoholic beverages, driven by increasing health awareness. Applications stretch across social dining, at-home consumption, and outdoor events, enhancing their popularity among millennials and Gen Z. The end-use scope primarily includes retail channels like supermarkets, specialty stores, and online retailers which capitalize on broad consumer reach.

Key growth influencers include increasing health consciousness, the appeal of convenient, ready-to-drink formats, and an expansive flavor profile meeting diverse consumer tastes. Additionally, robust marketing strategies and collaborations with popular brands are potent growth accelerators. Conversely, the market faces limitations from regulatory challenges, competition with established alcoholic categories like beer and wine, and potential consumer saturation. Furthermore, the hard seltzer market can be impacted by economic downturns that affect discretionary spending.

Opportunities abound in the form of expanding into new regional markets and diversifying flavor offerings to meet local tastes. Companies are recommended to invest in sustainable packaging and explore organic or natural ingredients to align with eco-conscious consumer trends. One of the best areas for innovation includes experimenting with functional ingredients that appeal to the wellness segment, such as probiotics or adaptogens. Continuous research into consumer behavior patterns and leveraging AI-driven insights can further identify untapped segments and niches. The market is inherently dynamic and competitive with a blend of artisanal and mainstream products racing to capitalize on the trend. Businesses need to remain adaptive, continually reassessing market conditions, to maintain relevance and foster growth in this evolving sector.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Hard Seltzer Market

The Hard Seltzer Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Increasing demand for alcohol-based carbonated drinks
  • Rising adoption of low alcohol content beverages among millennials and young generation
  • Easy availability of international brands online
• Market Restraints
  • Adverse health effects from excess consumption of hard seltzer
• Market Opportunities
  • Preferences for gluten-free hard seltzer
  • Introduction of different flavors based on local taste & preference
• Market Challenges
  • Logistic challenges associated with hard seltzer

Porter's Five Forces: A Strategic Tool for Navigating the Hard Seltzer Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Hard Seltzer Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Hard Seltzer Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Hard Seltzer Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Hard Seltzer Market

A detailed market share analysis in the Hard Seltzer Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Hard Seltzer Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Hard Seltzer Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Hard Seltzer Market

A strategic analysis of the Hard Seltzer Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Hard Seltzer Market, highlighting leading vendors and their innovative profiles. These include Anheuser-Busch InBev, Constellation Brands, Inc., Diageo PLC, Ficks & Co., Fountain, Grape Expectations Inc., Heineken N.V., Kona Brewing Company, Kopparbergs Brewery, Lift Bridge Brewing Co., Molson Coors Beverage Company, San Juan Seltzer, Inc., The Boston Beer Company, The Coca Cola Company, and The Mark Anthony Group of Companies.

Market Segmentation & Coverage

This research report categorizes the Hard Seltzer Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on ABV Content, market is studied across ABV Less Than 5% and ABV More Than 5%.
• Based on Packaging, market is studied across Glass Bottles, Metal Cans, and Plastic Bottles.
• Based on Distribution Channel, market is studied across Off-Trade and On-Trade.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Increasing demand for alcohol-based carbonated drinks
    • 5.1.1.2. Rising adoption of low alcohol content beverages among millennials and young generation
    • 5.1.1.3. Easy availability of international brands online
  • 5.1.2. Restraints
    • 5.1.2.1. Adverse health effects from excess consumption of hard seltzer
  • 5.1.3. Opportunities
    • 5.1.3.1. Preferences for gluten-free hard seltzer
    • 5.1.3.2. Introduction of different flavors based on local taste & preference
  • 5.1.4. Challenges
    • 5.1.4.1. Logistic challenges associated with hard seltzer
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Hard Seltzer Market, by ABV Content

• 6.1. Introduction
• 6.2. ABV Less Than 5%
• 6.3. ABV More Than 5%

7. Hard Seltzer Market, by Packaging

• 7.1. Introduction
• 7.2. Glass Bottles
• 7.3. Metal Cans
• 7.4. Plastic Bottles

8. Hard Seltzer Market, by Distribution Channel

• 8.1. Introduction
• 8.2. Off-Trade
• 8.3. On-Trade

9. Americas Hard Seltzer Market

• 9.1. Introduction
• 9.2. Argentina
• 9.3. Brazil
• 9.4. Canada
• 9.5. Mexico
• 9.6. United States

10. Asia-Pacific Hard Seltzer Market

• 10.1. Introduction
• 10.2. Australia
• 10.3. China
• 10.4. India
• 10.5. Indonesia
• 10.6. Japan
• 10.7. Malaysia
• 10.8. Philippines
• 10.9. Singapore
• 10.10. South Korea
• 10.11. Taiwan
• 10.12. Thailand
• 10.13. Vietnam

11. Europe, Middle East & Africa Hard Seltzer Market

• 11.1. Introduction
• 11.2. Denmark
• 11.3. Egypt
• 11.4. Finland
• 11.5. France
• 11.6. Germany
• 11.7. Israel
• 11.8. Italy
• 11.9. Netherlands
• 11.10. Nigeria
• 11.11. Norway
• 11.12. Poland
• 11.13. Qatar
• 11.14. Russia
• 11.15. Saudi Arabia
• 11.16. South Africa
• 11.17. Spain
• 11.18. Sweden
• 11.19. Switzerland
• 11.20. Turkey
• 11.21. United Arab Emirates
• 11.22. United Kingdom

12. Competitive Landscape

• 12.1. Market Share Analysis, 2023
• 12.2. FPNV Positioning Matrix, 2023
• 12.3. Competitive Scenario Analysis
• 12.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Anheuser-Busch InBev
• 2. Constellation Brands, Inc.
• 3. Diageo PLC
• 4. Ficks & Co.
• 5. Fountain
• 6. Grape Expectations Inc.
• 7. Heineken N.V.
• 8. Kona Brewing Company
• 9. Kopparbergs Brewery
• 10. Lift Bridge Brewing Co.
• 11. Molson Coors Beverage Company
• 12. San Juan Seltzer, Inc.
• 13. The Boston Beer Company
• 14. The Coca Cola Company
• 15. The Mark Anthony Group of Companies