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市場調査レポート
商品コード
1642816
ハードセルツァーの市場規模、シェア、動向、予測：2025-2033年：アルコール度数、包装材料、流通チャネル、フレーバー、地域別、2025年～2033年Hard Seltzer Market Size, Share, Trends, and Forecast by ABV Content, Packaging Material, Distribution Channel, Flavor, and Region, 2025-2033 |
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| ハードセルツァーの市場規模、シェア、動向、予測：2025-2033年：アルコール度数、包装材料、流通チャネル、フレーバー、地域別、2025年～2033年 |
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出版日: 2025年01月18日
発行: IMARC
ページ情報: 英文 124 Pages
納期: 2～3営業日
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- 全表示
- 概要
- 図表
- 目次
ハードセルツァーの世界市場規模は2024年に79億米ドルとなりました。今後、IMARC Groupは、市場は2033年までに206億米ドルに達し、2025年から2033年にかけて11.16%のCAGRを示すと予測しています。現在、北米が市場を独占しており、2024年の市場シェアは81.5%を超えます。市場成長の背景には、健康志向との整合性、低カロリー・低糖質オプションの需要の高まり、多様なフレーバーの入手可能性、環境に優しいパッケージの使用と戦略的マーケティング、特に都市部における若者の間での人気の高まりなどがあります。
ビールに似たハードセルツァーは、アルコール度数約5％の発泡性飲料です。この爽快な飲み物は、醸造されたサトウキビ糖や麹から作られ、炭酸水と巧みにブレンドされ、さまざまな香料が配合されています。低カロリー、低炭水化物で知られ、健康志向の消費者に好まれます。一般的に、ビールやワインなど他のアルコール飲料に比べ、炭水化物やカロリーが少ないです。さらに、ハードセルツァーはグルテンを含まないことが多く、グルテン過敏症の人にも適しています。現在、様々なタイプのハードセルツァーが販売されており、柑橘系からベリー系まで幅広いフレーバーがあり、多様な味覚嗜好に対応しています。
世界のハードセルツァーの市場は、低カロリーでグルテンフリーのアルコール飲料に対する消費者の嗜好の変化に影響を受けています。これは、健康志向の高まりとハードセルツァーがより軽い選択肢であるという認識が相まって、さらに後押ししています。さらに、消費者の一人当たり所得の増加により、多様でさわやかなフレーバーに対する需要が高まっていることも、市場の成長を加速させています。これとは別に、ソーシャルメディアや有名人の推薦の影響がハードセルツァーの知名度と採用を押し上げ、市場成長に弾みをつけています。さらに、持続可能性への注目の高まりにより、主要企業は環境意識の高い消費者の共感を得るために環境に優しいパッケージを使用せざるを得なくなり、これが市場の成長を促進しています。これに伴い、オンラインとオフラインの両方で流通チャネルが拡大し、急速な技術進歩が市場成長を後押ししています。
ハードセルツァーの市場傾向/促進要因：
低カロリー・グルテンフリー飲料に対する消費者の嗜好の高まり
世界のハードセルツァーの市場は、低カロリーやグルテンフリーのアルコール飲料に対する消費者の嗜好の高まりによって力強い成長を遂げています。健康志向の消費者は、味や楽しさを犠牲にすることなく、健康目標に沿った選択肢を求めるようになっています。一般的に炭酸水、アルコール、天然フレーバーで作られるハードセルツァーは、ビールやカクテルのような伝統的なアルコール飲料に比べ、軽くてカロリーが低いと認識されることが多く、魅力的な提案となっています。さらに、ハードセルツァーにはグルテンフリーの原料が含まれているため、グルテン過敏症の人やグルテンフリーの食事療法を実践している人にも対応でき、こうした製品の魅力をより多くの人々にアピールすることができます。
健康志向の高まり
世界のハードセルツァーの市場の成長は、消費者の健康志向の高まりにも起因しています。人々の健康意識が高まり、健康が優先されるようになるにつれて、健康的なライフスタイルに合った飲料の需要が高まっています。ハードセルツァーは、従来のアルコール飲料に代わる健康的な飲料として販売されることが多く、人気を博しています。ハードセルツァーはアルコール度数が低く、軽い選択肢であるという認識は、アルコール摂取の節度を求める消費者にアピールしています。さらに、ハードセルツァーの中には、本物の果実エキスのような天然成分を配合し、栄養価の高さと爽やかな味わいを加えたものもあります。ハードセルツァーと健康的なライフスタイルの選択との間にポジティブな関連性があることから、個人の健康へのコミットメントを損なうことなくアルコール飲料を楽しみたい消費者の間で採用が進んでいます。
多様でさわやかなフレーバーの魅力
世界のハードセルツァーの市場の拡大は、多様でさわやかな風味の魅力によってさらに推進されています。メーカーは、消費者の好みや嗜好の変化に対応するため、幅広いフレーバー・オプションを提供することの重要性を認識しています。レモン、ライム、ベリーのような伝統的なフルーツフレーバーは依然として人気があるが、トロピカルフルーツ、ハーブ、ボタニカルインフュージョンのような、よりエキゾチックで革新的なオプションも含まれるようになった。こうしたエキサイティングなフレーバー・プロファイルが入手可能になったことで、消費者の好奇心が刺激され、消費量の増加につながった。さらに、ハードセルツァーはすっきりとした味わいのものが多く、そのままでもカクテルのミキサーとしても楽しみやすいです。ハード・セルツァー・セグメントにおける絶え間ない製品革新と風味の試みは、消費者の間に探求心と斬新さを育み、さまざまな層にわたってこれらの飲料への関心を持続させています。
目次
第1章 序文
第2章 調査範囲と調査手法
- 調査の目的
- ステークホルダー
- データソース
- 一次情報
- 二次情報
- 市場推定
- ボトムアップアプローチ
- トップダウンアプローチ
- 調査手法
第3章 エグゼクティブサマリー
第4章 イントロダクション
- 概要
- 主要業界動向
第5章 世界のハードセルツァー市場
- 市場概要
- 市場実績
- COVID-19の影響
- 市場予測
第6章 市場内訳：アルコール度数別
- 1%～4.9%
- 市場動向
- 市場予測
- 5%～6.9%
- 市場動向
- 市場予測
- 7%以上
- 市場動向
- 市場予測
第7章 市場内訳：包装材料別
- 缶
- 市場動向
- 市場予測
- ガラス
- 市場動向
- 市場予測
- その他
- 市場動向
- 市場予測
第8章 市場内訳：流通チャネル別
- スーパーマーケットとハイパーマーケット
- 市場動向
- 市場予測
- オンラインストア
- 市場動向
- 市場予測
- その他
- 市場動向
- 市場予測
第9章 市場内訳：フレーバー別
- チェリー
- 市場動向
- 市場予測
- グレープフルーツ
- 市場動向
- 市場予測
- マンゴー
- 市場動向
- 市場予測
- ライム
- 市場動向
- 市場予測
- その他
- 市場動向
- 市場予測
第10章 市場内訳：地域別
- 北米
- 米国
- カナダ
- アジア太平洋地域
- 中国
- 日本
- インド
- 韓国
- オーストラリア
- インドネシア
- その他
- 欧州
- ドイツ
- フランス
- 英国
- イタリア
- スペイン
- ロシア
- その他
- ラテンアメリカ
- ブラジル
- メキシコ
- その他
- 中東・アフリカ
- 市場動向
- 市場内訳：国別
- 市場予測
第11章 SWOT分析
- 概要
- 強み
- 弱み
- 機会
- 脅威
第12章 バリューチェーン分析
第13章 ポーターのファイブフォース分析
- 概要
- 買い手の交渉力
- 供給企業の交渉力
- 競合の程度
- 新規参入業者の脅威
- 代替品の脅威
第14章 価格分析
第15章 競合情勢
- 市場構造
- 主要企業
- 主要企業のプロファイル
- Anheuser-Busch InBev
- Barefoot Cellars（E. & J. Gallo Winery）
- Blue Marble Cocktails Inc.
- Ficks & Co
- Future Proof Brands LLC
- Hard Seltzer Beverage Company LLC（The Boston Beer Company Inc）
- Lift Bridge Brewing Co.
- Oskar Blues Brewery
- White Claw Hard Seltzer
List of Figures
- Figure 1: Global: Hard Seltzer Market: Major Drivers and Challenges
- Figure 2: Global: Hard Seltzer Market: Sales Value (in Billion USD), 2019-2024
- Figure 3: Global: Hard Seltzer Market Forecast: Sales Value (in Billion USD), 2025-2033
- Figure 4: Global: Hard Seltzer Market: Breakup by ABV Content (in %), 2024
- Figure 5: Global: Hard Seltzer Market: Breakup by Packaging Material (in %), 2024
- Figure 6: Global: Hard Seltzer Market: Breakup by Distribution Channel (in %), 2024
- Figure 7: Global: Hard Seltzer Market: Breakup by Flavor (in %), 2024
- Figure 8: Global: Hard Seltzer Market: Breakup by Region (in %), 2024
- Figure 9: Global: Hard Seltzer (1% to 4.9%) Market: Sales Value (in Million USD), 2019 & 2024
- Figure 10: Global: Hard Seltzer (1% to 4.9%) Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 11: Global: Hard Seltzer (5% to 6.9%) Market: Sales Value (in Million USD), 2019 & 2024
- Figure 12: Global: Hard Seltzer (5% to 6.9%) Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 13: Global: Hard Seltzer (7% and Above) Market: Sales Value (in Million USD), 2019 & 2024
- Figure 14: Global: Hard Seltzer (7% and Above) Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 15: Global: Hard Seltzer (Cans) Market: Sales Value (in Million USD), 2019 & 2024
- Figure 16: Global: Hard Seltzer (Cans) Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 17: Global: Hard Seltzer (Glass) Market: Sales Value (in Million USD), 2019 & 2024
- Figure 18: Global: Hard Seltzer (Glass) Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 19: Global: Hard Seltzer (Other Packaging Materials) Market: Sales Value (in Million USD), 2019 & 2024
- Figure 20: Global: Hard Seltzer (Other Packaging Materials) Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 21: Global: Hard Seltzer (Supermarkets and Hypermarkets) Market: Sales Value (in Million USD), 2019 & 2024
- Figure 22: Global: Hard Seltzer (Supermarkets and Hypermarkets) Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 23: Global: Hard Seltzer (Online Stores) Market: Sales Value (in Million USD), 2019 & 2024
- Figure 24: Global: Hard Seltzer (Online Stores) Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 25: Global: Hard Seltzer (Other Distribution Channels) Market: Sales Value (in Million USD), 2019 & 2024
- Figure 26: Global: Hard Seltzer (Other Distribution Channels) Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 27: Global: Hard Seltzer (Cherry) Market: Sales Value (in Million USD), 2019 & 2024
- Figure 28: Global: Hard Seltzer (Cherry) Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 29: Global: Hard Seltzer (Grapefruit) Market: Sales Value (in Million USD), 2019 & 2024
- Figure 30: Global: Hard Seltzer (Grapefruit) Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 31: Global: Hard Seltzer (Mango) Market: Sales Value (in Million USD), 2019 & 2024
- Figure 32: Global: Hard Seltzer (Mango) Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 33: Global: Hard Seltzer (Lime) Market: Sales Value (in Million USD), 2019 & 2024
- Figure 34: Global: Hard Seltzer (Lime) Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 35: Global: Hard Seltzer (Other Flavors) Market: Sales Value (in Million USD), 2019 & 2024
- Figure 36: Global: Hard Seltzer (Other Flavors) Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 37: North America: Hard Seltzer Market: Sales Value (in Million USD), 2019 & 2024
- Figure 38: North America: Hard Seltzer Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 39: United States: Hard Seltzer Market: Sales Value (in Million USD), 2019 & 2024
- Figure 40: United States: Hard Seltzer Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 41: Canada: Hard Seltzer Market: Sales Value (in Million USD), 2019 & 2024
- Figure 42: Canada: Hard Seltzer Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 43: Asia-Pacific: Hard Seltzer Market: Sales Value (in Million USD), 2019 & 2024
- Figure 44: Asia-Pacific: Hard Seltzer Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 45: China: Hard Seltzer Market: Sales Value (in Million USD), 2019 & 2024
- Figure 46: China: Hard Seltzer Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 47: Japan: Hard Seltzer Market: Sales Value (in Million USD), 2019 & 2024
- Figure 48: Japan: Hard Seltzer Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 49: India: Hard Seltzer Market: Sales Value (in Million USD), 2019 & 2024
- Figure 50: India: Hard Seltzer Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 51: South Korea: Hard Seltzer Market: Sales Value (in Million USD), 2019 & 2024
- Figure 52: South Korea: Hard Seltzer Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 53: Australia: Hard Seltzer Market: Sales Value (in Million USD), 2019 & 2024
- Figure 54: Australia: Hard Seltzer Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 55: Indonesia: Hard Seltzer Market: Sales Value (in Million USD), 2019 & 2024
- Figure 56: Indonesia: Hard Seltzer Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 57: Others: Hard Seltzer Market: Sales Value (in Million USD), 2019 & 2024
- Figure 58: Others: Hard Seltzer Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 59: Europe: Hard Seltzer Market: Sales Value (in Million USD), 2019 & 2024
- Figure 60: Europe: Hard Seltzer Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 61: Germany: Hard Seltzer Market: Sales Value (in Million USD), 2019 & 2024
- Figure 62: Germany: Hard Seltzer Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 63: France: Hard Seltzer Market: Sales Value (in Million USD), 2019 & 2024
- Figure 64: France: Hard Seltzer Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 65: United Kingdom: Hard Seltzer Market: Sales Value (in Million USD), 2019 & 2024
- Figure 66: United Kingdom: Hard Seltzer Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 67: Italy: Hard Seltzer Market: Sales Value (in Million USD), 2019 & 2024
- Figure 68: Italy: Hard Seltzer Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 69: Spain: Hard Seltzer Market: Sales Value (in Million USD), 2019 & 2024
- Figure 70: Spain: Hard Seltzer Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 71: Russia: Hard Seltzer Market: Sales Value (in Million USD), 2019 & 2024
- Figure 72: Russia: Hard Seltzer Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 73: Others: Hard Seltzer Market: Sales Value (in Million USD), 2019 & 2024
- Figure 74: Others: Hard Seltzer Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 75: Latin America: Hard Seltzer Market: Sales Value (in Million USD), 2019 & 2024
- Figure 76: Latin America: Hard Seltzer Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 77: Brazil: Hard Seltzer Market: Sales Value (in Million USD), 2019 & 2024
- Figure 78: Brazil: Hard Seltzer Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 79: Mexico: Hard Seltzer Market: Sales Value (in Million USD), 2019 & 2024
- Figure 80: Mexico: Hard Seltzer Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 81: Others: Hard Seltzer Market: Sales Value (in Million USD), 2019 & 2024
- Figure 82: Others: Hard Seltzer Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 83: Middle East and Africa: Hard Seltzer Market: Sales Value (in Million USD), 2019 & 2024
- Figure 84: Middle East and Africa: Hard Seltzer Market: Breakup by Country (in %), 2024
- Figure 85: Middle East and Africa: Hard Seltzer Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 86: Global: Hard Seltzer Industry: SWOT Analysis
- Figure 87: Global: Hard Seltzer Industry: Value Chain Analysis
- Figure 88: Global: Hard Seltzer Industry: Porter's Five Forces Analysis
List of Tables
- Table 1: Global: Hard Seltzer Market: Key Industry Highlights, 2024 and 2033
- Table 2: Global: Hard Seltzer Market Forecast: Breakup by ABV Content (in Million USD), 2025-2033
- Table 3: Global: Hard Seltzer Market Forecast: Breakup by Packaging Material (in Million USD), 2025-2033
- Table 4: Global: Hard Seltzer Market Forecast: Breakup by Distribution Channel (in Million USD), 2025-2033
- Table 5: Global: Hard Seltzer Market Forecast: Breakup by Flavor (in Million USD), 2025-2033
- Table 6: Global: Hard Seltzer Market Forecast: Breakup by Region (in Million USD), 2025-2033
- Table 7: Global: Hard Seltzer Market: Competitive Structure
- Table 8: Global: Hard Seltzer Market: Key Players
The global hard seltzer market size was valued at USD 7.9 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 20.6 Billion by 2033, exhibiting a CAGR of 11.16% from 2025-2033. North America currently dominates the market, holding a market share of over 81.5% in 2024. The market growth is influenced by its alignment with health concerns, the rise in demand for low-calorie and low-sugar options, the availability of a diverse variety of flavors, the use of eco-friendly packaging and strategic marketing, and growing popularity among young people, especially in urban areas.
Hard seltzer, akin to beer, is a sparkling beverage boasting an alcohol content of approximately 5% by volume. This invigorating drink is crafted from brewed cane sugar or malted rice, skillfully blended with soda water, and infused with different flavorings. It is known for its low calorie and low carbohydrate content, making them a preferred choice for health-conscious consumers. Typically, it contains fewer carbohydrates and calories compared to other alcoholic beverages like beer and wine. Additionally, hard seltzers are often gluten-free, making them suitable for individuals with gluten sensitivities. Currently, various types of hard seltzers are available, with a wide array of flavors ranging from citrus to berry, catering to diverse taste preferences.
The global hard seltzer market is influenced by shifting consumer preference for low-calorie and gluten-free alcoholic beverages. This is further supported by the rising trend of health and wellness, coupled with the perception of hard seltzers as a lighter option. Moreover, the escalating demand for diverse and refreshing flavors due to inflating consumer per capita income is accelerating the market growth. Apart from this, the influence of social media and celebrity endorsements has boosted the visibility and adoption of hard seltzers, which is providing a boost to the market growth. Furthermore, the increasing focus on sustainability has compelled key players to use eco-friendly packaging to resonate with environmentally conscious consumers, which, in turn, is facilitating the market growth. In line with this, the expansion of distribution channels, both online and offline, and rapid technological advancements are propelling the market growth.
Hard Seltzer Market Trends/Drivers:
Increasing consumer preference for low-calorie and gluten-free beverages
The global hard seltzer market has experienced robust growth due to the rising consumer preference for low-calorie and gluten-free alcoholic beverages. Health-conscious consumers are increasingly seeking options that align with their wellness goals without compromising on taste and enjoyment. Hard seltzers, typically made with carbonated water, alcohol, and natural flavors, present an attractive proposition as they are often perceived as lighter and less calorically dense compared to traditional alcoholic beverages like beer or cocktails. Furthermore, the inclusion of gluten-free ingredients in hard seltzers caters to individuals with gluten sensitivities or those who follow gluten-free diets, broadening the appeal of these products to a wider audience.
Rising trend of health and wellness
The growth of the global hard seltzer market can also be attributed to the prevailing trend of health and wellness among consumers. As people become more health-conscious and prioritize their well-being, there is a growing demand for beverages that align with their healthy lifestyle choices. Hard seltzers have gained popularity as they are often marketed as a healthier alternative to traditional alcoholic drinks. The perception of hard seltzers as a lighter option with lower alcohol content appeals to consumers who seek moderation in their alcohol consumption. Additionally, some hard seltzers are infused with natural ingredients like real fruit extracts, adding a touch of nutritional value and a refreshing taste. The positive association between hard seltzers and healthier lifestyle choices has resulted in increased adoption among consumers who wish to enjoy alcoholic beverages without compromising their commitment to personal wellness.
Appeal of diverse and refreshing flavors
The global hard seltzer market's expansion has been further driven by the appeal of diverse and refreshing flavors. Manufacturers have recognized the importance of offering a wide range of flavor options to cater to varying consumer tastes and preferences. Traditional fruit flavors like lemon, lime, and berry remain popular, but the market has evolved to include more exotic and innovative options, such as tropical fruits, herbs, and botanical infusions. The availability of these exciting flavor profiles has piqued consumer curiosity and contributed to increased consumption. Additionally, hard seltzers often carry a clean and crisp taste, making them easy to enjoy both on their own and as mixers in cocktails. The continuous product innovation and flavor experimentation in the hard seltzer segment has fostered a sense of exploration and novelty among consumers, driving sustained interest in these beverages across different demographics.
Hard Seltzer Industry Segmentation:
Breakup by ABV Content:
1% to 4.9%
5% to 6.9%
7% and Above
5% to 6.9% dominates the market
The 5 to 6.9% ABV segment has emerged as the dominant force in the global hard seltzer market, driven by the moderate alcohol content of this segment that appeals to a broad range of consumers. Additionally, the segment's popularity is fueled by its versatility in pairing with various flavors, allowing for a diverse range of taste profiles that attract a wide audience. Moreover, the 5 to 6.9% ABV aligns well with the health and wellness trend, as it offers a moderate alcohol intake for consumers who prioritize responsible drinking and mindful indulgence. Furthermore, the segment's position as a socially acceptable choice for various occasions contributes to its widespread adoption. In line with this, the strategic pricing and accessibility in the market make it an appealing option for consumers seeking an approachable and satisfying alcoholic beverage, propelling its dominance and continued growth.
Breakup by Packaging Material:
Cans
Glass
Others
Cans hold the largest share in the market
The dominance of the cans segment in the global hard seltzer market can be attributed to several key drivers. Cans offer convenience and portability, making them an ideal choice for on-the-go consumers seeking a ready-to-drink option. The lightweight and easily stackable nature of cans also enhances their appeal for outdoor activities and social gatherings. Additionally, cans provide better protection against light and oxygen, preserving the quality and taste of the beverage, which is crucial for a product like hard seltzer that heavily relies on flavor profiles. In line with this, cans are more environmentally friendly compared to other packaging formats, aligning with the growing consumer consciousness towards sustainability. Additionally, the canning process allows for efficient production and distribution, contributing to cost-effectiveness and wider availability of hard seltzers. Furthermore, branding opportunities on cans enable companies to establish a strong visual presence, influencing consumer perception and brand loyalty.
Breakup by Distribution Channel:
Supermarkets and Hypermarkets
Online Stores
Others
Supermarkets and hypermarkets dominate the market
The dominance of supermarkets and hypermarkets in the global hard seltzer market can be attributed to several key drivers, including the extensive reach and widespread presence of these retail formats. Moreover, the ability of these outlets to offer a diverse range of products under one roof allows for greater visibility and exposure of hard seltzer brands to potential customers. In line with this, these retail giants often leverage their strong marketing and promotional capabilities to create awareness and attract consumers towards hard seltzers, thereby boosting sales. Additionally, their established supply chain and distribution networks ensure a steady and efficient flow of products to meet growing demand. Furthermore, hypermarkets and supermarkets often engage in partnerships and collaborations with key manufacturers to offer exclusive product lines, driving customer loyalty and repeat purchases. Apart from this, these retail channels capitalize on consumer preferences for one-stop shopping experiences, positioning hard seltzers as a convenient addition to their beverage offerings.
Breakup by Flavor:
Cherry
Grapefruit
Mango
Lime
Others
Cherry holds the largest share in the market
The dominance of the cherry segment in the global hard seltzer market can be attributed to several key drivers. Cherries offer a popular and familiar flavor profile that resonates with a wide range of consumers. Moreover, cherry's natural color and sweetness and associated antioxidant properties contribute to its perception as a healthier choice, aligning with the health and wellness trend. Additionally, effective marketing strategies by major players in the industry have heightened consumer awareness and preference for cherry-flavored hard seltzers. Moreover, the versatility of cherry as a mixable ingredient in cocktails has broadened its appeal among cocktail enthusiasts, further boosting its market share. Furthermore, the cherry segment's growth is supported by its availability in various packaging sizes, catering to different consumption occasions. Apart from this, the cherry's suitability for seasonal promotions and limited-edition releases creates excitement and sustains consumer interest, solidifying its dominance in the competitive hard seltzer market.
Breakup by Region:
North America
United States
Canada
Asia Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
North America exhibits a clear dominance, accounting for the largest hard seltzer market share
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America accounted for the largest market share.
North America's dominant position in the global hard seltzer market can be attributed to the region's consumers that have shown a strong preference for healthier beverage options. Moreover, the rising health and wellness trend has significantly influenced consumer choices, with many individuals seeking lighter, refreshing, and less calorically dense alcoholic options. Additionally, the availability of diverse and innovative flavors in the North American market has resonated with consumers, appealing to their sense of novelty and taste exploration. In line with this, the region's well-established beverage industry and distribution networks have facilitated easy market penetration and accessibility for hard seltzer products. Furthermore, the active presence of influential social media platforms and celebrity endorsements has played a crucial role in promoting hard seltzers, thereby fueling their popularity. Apart from this, the adaptability of hard seltzers to fit various social occasions and their convenience for on-the-go consumption have contributed to North America's dominance in this rapidly expanding market.
Competitive Landscape:
The competitive landscape of the global hard seltzer market is characterized by intense rivalry among key players striving to capture a significant market share. As the demand for hard seltzers continues to surge, numerous established beverage companies and new entrants are vying for consumer attention and loyalty. Companies are engaged in continuous product innovation, introducing diverse flavors and packaging formats to cater to evolving consumer preferences. Brand positioning and marketing strategies play a pivotal role in differentiating offerings in this crowded market. Additionally, distribution networks and strategic partnerships are critical factors in expanding market reach. Amidst this competition, companies are also closely monitoring regulatory developments and sustainability practices to align with consumer values and compliance standards. As the market evolves, building brand reputation, ensuring product quality, and maintaining consumer trust will be vital for companies to thrive and secure a competitive edge in the dynamic hard seltzer landscape.
The report has provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:
Anheuser-Busch InBev
Barefoot Cellars (E. & J. Gallo Winery)
Blue Marble Cocktails Inc.
Ficks & Co
Future Proof Brands LLC
Hard Seltzer Beverage Company LLC (The Boston Beer Company Inc)
Lift Bridge Brewing Co.
Oskar Blues Brewery
White Claw Hard Seltzer
Key Questions Answered in This Report
- 1. What is hard seltzer?
- 2. How big is the global hard seltzer market?
- 3. What is the expected growth rate of the global hard seltzer market during 2025-2033?
- 4. What are the key factors driving the global hard seltzer market?
- 5. What is the leading segment of the global hard seltzer market based on ABV content?
- 6. What is the leading segment of the global hard seltzer market based on packaging material?
- 7. What is the leading segment of the global hard seltzer market based on distribution channel?
- 8. What is the leading segment of the global hard seltzer market based on flavor?
- 9. What are the key regions in the global hard seltzer market?
- 10. Who are the key players/companies in the global hard seltzer market?
Table of Contents
1 Preface
2 Scope and Methodology
- 2.1 Objectives of the Study
- 2.2 Stakeholders
- 2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
- 2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
- 2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
- 4.1 Overview
- 4.2 Key Industry Trends
5 Global Hard Seltzer Market
- 5.1 Market Overview
- 5.2 Market Performance
- 5.3 Impact of COVID-19
- 5.4 Market Forecast
6 Market Breakup by ABV Content
- 6.1 1% to 4.9%
- 6.1.1 Market Trends
- 6.1.2 Market Forecast
- 6.2 5% to 6.9%
- 6.2.1 Market Trends
- 6.2.2 Market Forecast
- 6.3 7% and Above
- 6.3.1 Market Trends
- 6.3.2 Market Forecast
7 Market Breakup by Packaging Material
- 7.1 Cans
- 7.1.1 Market Trends
- 7.1.2 Market Forecast
- 7.2 Glass
- 7.2.1 Market Trends
- 7.2.2 Market Forecast
- 7.3 Others
- 7.3.1 Market Trends
- 7.3.2 Market Forecast
8 Market Breakup by Distribution Channel
- 8.1 Supermarkets and Hypermarkets
- 8.1.1 Market Trends
- 8.1.2 Market Forecast
- 8.2 Online Stores
- 8.2.1 Market Trends
- 8.2.2 Market Forecast
- 8.3 Others
- 8.3.1 Market Trends
- 8.3.2 Market Forecast
9 Market Breakup by Flavor
- 9.1 Cherry
- 9.1.1 Market Trends
- 9.1.2 Market Forecast
- 9.2 Grapefruit
- 9.2.1 Market Trends
- 9.2.2 Market Forecast
- 9.3 Mango
- 9.3.1 Market Trends
- 9.3.2 Market Forecast
- 9.4 Lime
- 9.4.1 Market Trends
- 9.4.2 Market Forecast
- 9.5 Others
- 9.5.1 Market Trends
- 9.5.2 Market Forecast
10 Market Breakup by Region
- 10.1 North America
- 10.1.1 United States
- 10.1.1.1 Market Trends
- 10.1.1.2 Market Forecast
- 10.1.2 Canada
- 10.1.2.1 Market Trends
- 10.1.2.2 Market Forecast
- 10.1.1 United States
- 10.2 Asia-Pacific
- 10.2.1 China
- 10.2.1.1 Market Trends
- 10.2.1.2 Market Forecast
- 10.2.2 Japan
- 10.2.2.1 Market Trends
- 10.2.2.2 Market Forecast
- 10.2.3 India
- 10.2.3.1 Market Trends
- 10.2.3.2 Market Forecast
- 10.2.4 South Korea
- 10.2.4.1 Market Trends
- 10.2.4.2 Market Forecast
- 10.2.5 Australia
- 10.2.5.1 Market Trends
- 10.2.5.2 Market Forecast
- 10.2.6 Indonesia
- 10.2.6.1 Market Trends
- 10.2.6.2 Market Forecast
- 10.2.7 Others
- 10.2.7.1 Market Trends
- 10.2.7.2 Market Forecast
- 10.2.1 China
- 10.3 Europe
- 10.3.1 Germany
- 10.3.1.1 Market Trends
- 10.3.1.2 Market Forecast
- 10.3.2 France
- 10.3.2.1 Market Trends
- 10.3.2.2 Market Forecast
- 10.3.3 United Kingdom
- 10.3.3.1 Market Trends
- 10.3.3.2 Market Forecast
- 10.3.4 Italy
- 10.3.4.1 Market Trends
- 10.3.4.2 Market Forecast
- 10.3.5 Spain
- 10.3.5.1 Market Trends
- 10.3.5.2 Market Forecast
- 10.3.6 Russia
- 10.3.6.1 Market Trends
- 10.3.6.2 Market Forecast
- 10.3.7 Others
- 10.3.7.1 Market Trends
- 10.3.7.2 Market Forecast
- 10.3.1 Germany
- 10.4 Latin America
- 10.4.1 Brazil
- 10.4.1.1 Market Trends
- 10.4.1.2 Market Forecast
- 10.4.2 Mexico
- 10.4.2.1 Market Trends
- 10.4.2.2 Market Forecast
- 10.4.3 Others
- 10.4.3.1 Market Trends
- 10.4.3.2 Market Forecast
- 10.4.1 Brazil
- 10.5 Middle East and Africa
- 10.5.1 Market Trends
- 10.5.2 Market Breakup by Country
- 10.5.3 Market Forecast
11 SWOT Analysis
- 11.1 Overview
- 11.2 Strengths
- 11.3 Weaknesses
- 11.4 Opportunities
- 11.5 Threats
12 Value Chain Analysis
13 Porters Five Forces Analysis
- 13.1 Overview
- 13.2 Bargaining Power of Buyers
- 13.3 Bargaining Power of Suppliers
- 13.4 Degree of Competition
- 13.5 Threat of New Entrants
- 13.6 Threat of Substitutes
14 Price Analysis
15 Competitive Landscape
- 15.1 Market Structure
- 15.2 Key Players
- 15.3 Profiles of Key Players
- 15.3.1 Anheuser-Busch InBev
- 15.3.1.1 Company Overview
- 15.3.1.2 Product Portfolio
- 15.3.1.3 Financials
- 15.3.1.4 SWOT Analysis
- 15.3.2 Barefoot Cellars (E. & J. Gallo Winery)
- 15.3.2.1 Company Overview
- 15.3.2.2 Product Portfolio
- 15.3.3 Blue Marble Cocktails Inc.
- 15.3.3.1 Company Overview
- 15.3.3.2 Product Portfolio
- 15.3.4 Ficks & Co
- 15.3.4.1 Company Overview
- 15.3.4.2 Product Portfolio
- 15.3.5 Future Proof Brands LLC
- 15.3.5.1 Company Overview
- 15.3.5.2 Product Portfolio
- 15.3.6 Hard Seltzer Beverage Company LLC (The Boston Beer Company Inc)
- 15.3.6.1 Company Overview
- 15.3.6.2 Product Portfolio
- 15.3.7 Lift Bridge Brewing Co.
- 15.3.7.1 Company Overview
- 15.3.7.2 Product Portfolio
- 15.3.8 Oskar Blues Brewery
- 15.3.8.1 Company Overview
- 15.3.8.2 Product Portfolio
- 15.3.9 White Claw Hard Seltzer
- 15.3.9.1 Company Overview
- 15.3.9.2 Product Portfolio
- 15.3.1 Anheuser-Busch InBev
