毛髪サプリメント市場：成分、形態、流通チャネル別-2025年～2030年の世界予測

毛髪サプリメント市場の2023年の市場規模は9億5,922万米ドルで、2024年には10億2,331万米ドルに達すると予測され、CAGR 6.77%で成長し、2030年には15億1,781万米ドルに達すると予測されています。

毛髪サプリメント市場には、様々なビタミン、ミネラル、植物エキスを通じて、毛髪の健康、成長、外観を強化するように設計された製品が含まれます。これらのサプリメントは、薄毛、抜け毛、切れ毛などの様々な問題に対処するもので、毎日の健康習慣の一環として経口摂取されることが多いです。このような製品の必要性は、ライフスタイルの選択、栄養不足、毛髪の活力に影響を与える健康状態から生じる。用途は、毛髪の健康増進を求める個人消費者から、臨床治療のための処方箋ベースのソリューションまで多岐にわたる。最終用途には、美容・健康産業、皮膚科医、毛髪専門医、パーソナル・グルーミング部門が含まれます。最近の市場動向は、ホリスティック・ウェルネスに対する消費者の意識の高まり、可処分所得の増加、天然・オーガニック製品志向の高まりによって牽引されています。さらに、ソーシャルメディアの影響力と有名人の推薦が市場浸透を加速させています。しかし市場は、効能や成分に関する厳しい規制、副作用の可能性、多数のブランドがしのぎを削る混雑したマーケットプレースなどの制約に直面しています。最新のビジネスチャンスは、個人の遺伝的要因やライフスタイル要因に合わせた個別化サプリメント、持続可能性を目指した成分調達の革新、消費者ニーズや製品効率を予測するAIのような技術統合にあります。企業は、独自のブレンドのための研究開発に投資し、より広範な流通のための戦略的パートナーシップに関与し、製品の利点と安全性に関する透明性と教育を強化することで、資本を活用することができます。とはいえ、原料のサプライチェーンを維持し、地域によって異なる規制状況を乗り切ることが課題となっています。景気低迷による消費者支出の停止や、製品の有効性に対する懐疑的な見方も脅威となります。市場は、主張を立証するためのトレーサビリティと有効性調査における技術革新を求め、クリーンラベル製品の台頭は成長するニッチを提示しています。全体として、毛髪サプリメント市場の特徴は競合市場であることだが、戦略的イノベーションと洞察に基づくマーケティング・アプローチによって成長が約束されています。

市場力学：急速に進化する毛髪サプリメント市場の主要市場インサイトを公開

毛髪サプリメント市場は、需要と供給のダイナミックな相互作用によって変貌を遂げています。このような市場力学の進化を理解することで、企業は十分な情報に基づいた投資決定、戦略的決定の精緻化、そして新たなビジネスチャンスの獲得に備えることができます。こうした動向を包括的に把握することで、企業は政治的、地理的、技術的、社会的、経済的な領域にわたる様々なリスクを軽減することができるとともに、消費者行動とそれが製造コストや購買動向に与える影響をより明確に理解することができます。

• 市場促進要因
  • 毛髪サプリメントの利点に関する意識の高まり
  • ヘアサプリメント製品の容易な入手
  • 健康志向の高まり
• 市場抑制要因
  • 結果が出るまでに十分な時間が必要
• 市場機会
  • 毛髪に関する問題の研究開発と毛髪サプリメントにおける新製品の発売
  • 革新的なマーケティングおよび広告戦略の導入
• 市場の課題
  • 毛髪サプリメント製品の表示に関する政府の厳しい規制

ポーターの5つの力：毛髪サプリメント市場をナビゲートする戦略ツール

ポーターの5つの力フレームワークは、市場情勢の競合情勢を理解するための重要なツールです。ポーターのファイブフォース・フレームワークは、企業の競争力を評価し、戦略的機会を探るための明確な手法を提供します。このフレームワークは、企業が市場内の勢力図を評価し、新規事業の収益性を判断するのに役立ちます。これらの洞察により、企業は自社の強みを活かし、弱みに対処し、潜在的な課題を回避することができ、より強靭な市場でのポジショニングを確保することができます。

PESTLE分析：毛髪サプリメント市場における外部からの影響の把握

外部マクロ環境要因は、毛髪サプリメント市場の業績ダイナミクスを形成する上で極めて重要な役割を果たします。政治的、経済的、社会的、技術的、法的、環境的要因の分析は、これらの影響をナビゲートするために必要な情報を提供します。PESTLE要因を調査することで、企業は潜在的なリスクと機会をよりよく理解することができます。この分析により、企業は規制、消費者の嗜好、経済動向の変化を予測し、先を見越した積極的な意思決定を行う準備ができます。

市場シェア分析毛髪サプリメント市場における競合情勢の把握

毛髪サプリメント市場の詳細な市場シェア分析により、ベンダーの業績を包括的に評価することができます。企業は、収益、顧客ベース、成長率などの主要指標を比較することで、競争上のポジショニングを明らかにすることができます。この分析により、市場の集中、断片化、統合の動向が明らかになり、ベンダーは競争が激化する中で自社の地位を高める戦略的意思決定を行うために必要な知見を得ることができます。

FPNVポジショニング・マトリックス毛髪サプリメント市場におけるベンダーのパフォーマンス評価

FPNVポジショニングマトリックスは、毛髪サプリメント市場においてベンダーを評価するための重要なツールです。このマトリックスにより、ビジネス組織はベンダーのビジネス戦略と製品満足度に基づき評価することで、目標に沿った十分な情報に基づいた意思決定を行うことができます。4つの象限によりベンダーを明確かつ的確にセグメント化し、戦略目標に最適なパートナーやソリューションを特定することができます。

戦略分析と推奨毛髪サプリメント市場における成功への道筋を描く

毛髪サプリメント市場の戦略分析は、世界市場でのプレゼンス強化を目指す企業にとって不可欠です。主要なリソース、能力、業績指標を検討することで、企業は成長機会を特定し、改善に取り組むことができます。このアプローチにより、競合情勢における課題を克服し、新たなビジネスチャンスを活かして長期的な成功を収めるための体制を整えることができます。

本レポートでは、主要な注目分野を網羅した市場の包括的な分析を提供しています：

1.市場の浸透度：現在の市場環境の詳細なレビュー、主要企業による広範なデータ、市場でのリーチと全体的な影響力の評価。

2.市場の開拓度：新興市場における成長機会を特定し、既存分野における拡大可能性を評価し、将来の成長に向けた戦略的ロードマップを提供します。

3.市場の多様化：最近の製品発売、未開拓の地域、業界の主要な進歩、市場を形成する戦略的投資を分析します。

4.競合の評価と情報：競合情勢を徹底的に分析し、市場シェア、事業戦略、製品ポートフォリオ、認証、規制当局の承認、特許動向、主要企業の技術進歩などを検証します。

5.製品開発およびイノベーション：将来の市場成長を促進すると期待される最先端技術、研究開発活動、製品イノベーションをハイライトしています。

また、利害関係者が十分な情報を得た上で意思決定できるよう、重要な質問にも答えています：

1.現在の市場規模と今後の成長予測は？

2.最高の投資機会を提供する製品、セグメント、地域はどこか？

3.市場を形成する主な技術動向と規制の影響とは？

4.主要ベンダーの市場シェアと競合ポジションは？

5.ベンダーの市場参入・撤退戦略の原動力となる収益源と戦略的機会は何か？

目次

第1章 序文

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場の概要

第5章 市場洞察

• 市場力学
  • 促進要因
    • 毛髪サプリメントの利点についての認識の高まり
    • ヘアサプリメント製品の入手が容易
    • 健康志向の人々の増加
  • 抑制要因
    • 結果を示すには十分な時間が必要
  • 機会
    • 毛髪サプリメントにおける毛髪関連トラブルの研究開発と新製品の発売
    • 革新的なマーケティングと広告戦略の導入
  • 課題
    • ヘアサプリメント製品の表示に関する厳格な政府規制
• 市場セグメンテーション分析
• ポーターのファイブフォース分析
• PESTEL分析
  • 政治的
  • 経済
  • 社交
  • 技術的
  • 法律上
  • 環境

第6章 毛髪サプリメント市場：成分別

• ビオチン
• 葉酸
• ノコギリヤシエキス
• ビタミンA
• ビタミンD

第7章 毛髪サプリメント市場：形態別

• カプセル
• 錠剤
• タブレット

第8章 毛髪サプリメント市場：流通チャネル別

• ハイパーマーケット
• オンラインチャンネル
• 薬局
• スーパーマーケット

第9章 南北アメリカの毛髪サプリメント市場

• アルゼンチン
• ブラジル
• カナダ
• メキシコ
• 米国

第10章 アジア太平洋の毛髪サプリメント市場

• オーストラリア
• 中国
• インド
• インドネシア
• 日本
• マレーシア
• フィリピン
• シンガポール
• 韓国
• 台湾
• タイ
• ベトナム

第11章 欧州・中東・アフリカの毛髪サプリメント市場

• デンマーク
• エジプト
• フィンランド
• フランス
• ドイツ
• イスラエル
• イタリア
• オランダ
• ナイジェリア
• ノルウェー
• ポーランド
• カタール
• ロシア
• サウジアラビア
• 南アフリカ
• スペイン
• スウェーデン
• スイス
• トルコ
• アラブ首長国連邦
• 英国

第12章 競合情勢

• 市場シェア分析、2023年
• FPNVポジショニングマトリックス、2023年
• 競合シナリオ分析
• 戦略分析と提言

企業一覧

• Briogeo
• Brock Beauty Inc
• Country life, LLC
• Haleon PLC
• Help Hair
• HUM Nutrition Inc.
• iHerb, LLC
• L'Oreal S.A.
• Matsun Nutrition
• New Chapter, Inc.
• Nutraceutical Wellness Inc.
• Sugarbear Vitamin Care
• The Boots Company, PLC
• The Bountiful Company
• Viviscal Limited

LIST OF FIGURES

• FIGURE 1. HAIR SUPPLEMENTS MARKET RESEARCH PROCESS
• FIGURE 2. HAIR SUPPLEMENTS MARKET SIZE, 2023 VS 2030
• FIGURE 3. GLOBAL HAIR SUPPLEMENTS MARKET SIZE, 2018-2030 (USD MILLION)
• FIGURE 4. GLOBAL HAIR SUPPLEMENTS MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 5. GLOBAL HAIR SUPPLEMENTS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 6. GLOBAL HAIR SUPPLEMENTS MARKET SIZE, BY INGREDIENT, 2023 VS 2030 (%)
• FIGURE 7. GLOBAL HAIR SUPPLEMENTS MARKET SIZE, BY INGREDIENT, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 8. GLOBAL HAIR SUPPLEMENTS MARKET SIZE, BY FORM, 2023 VS 2030 (%)
• FIGURE 9. GLOBAL HAIR SUPPLEMENTS MARKET SIZE, BY FORM, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 10. GLOBAL HAIR SUPPLEMENTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2023 VS 2030 (%)
• FIGURE 11. GLOBAL HAIR SUPPLEMENTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 12. AMERICAS HAIR SUPPLEMENTS MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 13. AMERICAS HAIR SUPPLEMENTS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 14. UNITED STATES HAIR SUPPLEMENTS MARKET SIZE, BY STATE, 2023 VS 2030 (%)
• FIGURE 15. UNITED STATES HAIR SUPPLEMENTS MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 16. ASIA-PACIFIC HAIR SUPPLEMENTS MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 17. ASIA-PACIFIC HAIR SUPPLEMENTS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 18. EUROPE, MIDDLE EAST & AFRICA HAIR SUPPLEMENTS MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 19. EUROPE, MIDDLE EAST & AFRICA HAIR SUPPLEMENTS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 20. HAIR SUPPLEMENTS MARKET SHARE, BY KEY PLAYER, 2023
• FIGURE 21. HAIR SUPPLEMENTS MARKET, FPNV POSITIONING MATRIX, 2023

LIST OF TABLES

• TABLE 1. HAIR SUPPLEMENTS MARKET SEGMENTATION & COVERAGE
• TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
• TABLE 3. GLOBAL HAIR SUPPLEMENTS MARKET SIZE, 2018-2030 (USD MILLION)
• TABLE 4. GLOBAL HAIR SUPPLEMENTS MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 5. GLOBAL HAIR SUPPLEMENTS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 6. HAIR SUPPLEMENTS MARKET DYNAMICS
• TABLE 7. GLOBAL HAIR SUPPLEMENTS MARKET SIZE, BY INGREDIENT, 2018-2030 (USD MILLION)
• TABLE 8. GLOBAL HAIR SUPPLEMENTS MARKET SIZE, BY BIOTIN, BY REGION, 2018-2030 (USD MILLION)
• TABLE 9. GLOBAL HAIR SUPPLEMENTS MARKET SIZE, BY FOLIC ACID, BY REGION, 2018-2030 (USD MILLION)
• TABLE 10. GLOBAL HAIR SUPPLEMENTS MARKET SIZE, BY SAW PALMETTO EXTRACT, BY REGION, 2018-2030 (USD MILLION)
• TABLE 11. GLOBAL HAIR SUPPLEMENTS MARKET SIZE, BY VITAMIN A, BY REGION, 2018-2030 (USD MILLION)
• TABLE 12. GLOBAL HAIR SUPPLEMENTS MARKET SIZE, BY VITAMIN D, BY REGION, 2018-2030 (USD MILLION)
• TABLE 13. GLOBAL HAIR SUPPLEMENTS MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
• TABLE 14. GLOBAL HAIR SUPPLEMENTS MARKET SIZE, BY CAPSULES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 15. GLOBAL HAIR SUPPLEMENTS MARKET SIZE, BY PILLS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 16. GLOBAL HAIR SUPPLEMENTS MARKET SIZE, BY TABLETS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 17. GLOBAL HAIR SUPPLEMENTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 18. GLOBAL HAIR SUPPLEMENTS MARKET SIZE, BY HYPERMARKET, BY REGION, 2018-2030 (USD MILLION)
• TABLE 19. GLOBAL HAIR SUPPLEMENTS MARKET SIZE, BY ONLINE CHANNELS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 20. GLOBAL HAIR SUPPLEMENTS MARKET SIZE, BY PHARMACY, BY REGION, 2018-2030 (USD MILLION)
• TABLE 21. GLOBAL HAIR SUPPLEMENTS MARKET SIZE, BY SUPERMARKET, BY REGION, 2018-2030 (USD MILLION)
• TABLE 22. AMERICAS HAIR SUPPLEMENTS MARKET SIZE, BY INGREDIENT, 2018-2030 (USD MILLION)
• TABLE 23. AMERICAS HAIR SUPPLEMENTS MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
• TABLE 24. AMERICAS HAIR SUPPLEMENTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 25. AMERICAS HAIR SUPPLEMENTS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 26. ARGENTINA HAIR SUPPLEMENTS MARKET SIZE, BY INGREDIENT, 2018-2030 (USD MILLION)
• TABLE 27. ARGENTINA HAIR SUPPLEMENTS MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
• TABLE 28. ARGENTINA HAIR SUPPLEMENTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 29. BRAZIL HAIR SUPPLEMENTS MARKET SIZE, BY INGREDIENT, 2018-2030 (USD MILLION)
• TABLE 30. BRAZIL HAIR SUPPLEMENTS MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
• TABLE 31. BRAZIL HAIR SUPPLEMENTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 32. CANADA HAIR SUPPLEMENTS MARKET SIZE, BY INGREDIENT, 2018-2030 (USD MILLION)
• TABLE 33. CANADA HAIR SUPPLEMENTS MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
• TABLE 34. CANADA HAIR SUPPLEMENTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 35. MEXICO HAIR SUPPLEMENTS MARKET SIZE, BY INGREDIENT, 2018-2030 (USD MILLION)
• TABLE 36. MEXICO HAIR SUPPLEMENTS MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
• TABLE 37. MEXICO HAIR SUPPLEMENTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 38. UNITED STATES HAIR SUPPLEMENTS MARKET SIZE, BY INGREDIENT, 2018-2030 (USD MILLION)
• TABLE 39. UNITED STATES HAIR SUPPLEMENTS MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
• TABLE 40. UNITED STATES HAIR SUPPLEMENTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 41. UNITED STATES HAIR SUPPLEMENTS MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
• TABLE 42. ASIA-PACIFIC HAIR SUPPLEMENTS MARKET SIZE, BY INGREDIENT, 2018-2030 (USD MILLION)
• TABLE 43. ASIA-PACIFIC HAIR SUPPLEMENTS MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
• TABLE 44. ASIA-PACIFIC HAIR SUPPLEMENTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 45. ASIA-PACIFIC HAIR SUPPLEMENTS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 46. AUSTRALIA HAIR SUPPLEMENTS MARKET SIZE, BY INGREDIENT, 2018-2030 (USD MILLION)
• TABLE 47. AUSTRALIA HAIR SUPPLEMENTS MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
• TABLE 48. AUSTRALIA HAIR SUPPLEMENTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 49. CHINA HAIR SUPPLEMENTS MARKET SIZE, BY INGREDIENT, 2018-2030 (USD MILLION)
• TABLE 50. CHINA HAIR SUPPLEMENTS MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
• TABLE 51. CHINA HAIR SUPPLEMENTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 52. INDIA HAIR SUPPLEMENTS MARKET SIZE, BY INGREDIENT, 2018-2030 (USD MILLION)
• TABLE 53. INDIA HAIR SUPPLEMENTS MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
• TABLE 54. INDIA HAIR SUPPLEMENTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 55. INDONESIA HAIR SUPPLEMENTS MARKET SIZE, BY INGREDIENT, 2018-2030 (USD MILLION)
• TABLE 56. INDONESIA HAIR SUPPLEMENTS MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
• TABLE 57. INDONESIA HAIR SUPPLEMENTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 58. JAPAN HAIR SUPPLEMENTS MARKET SIZE, BY INGREDIENT, 2018-2030 (USD MILLION)
• TABLE 59. JAPAN HAIR SUPPLEMENTS MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
• TABLE 60. JAPAN HAIR SUPPLEMENTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 61. MALAYSIA HAIR SUPPLEMENTS MARKET SIZE, BY INGREDIENT, 2018-2030 (USD MILLION)
• TABLE 62. MALAYSIA HAIR SUPPLEMENTS MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
• TABLE 63. MALAYSIA HAIR SUPPLEMENTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 64. PHILIPPINES HAIR SUPPLEMENTS MARKET SIZE, BY INGREDIENT, 2018-2030 (USD MILLION)
• TABLE 65. PHILIPPINES HAIR SUPPLEMENTS MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
• TABLE 66. PHILIPPINES HAIR SUPPLEMENTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 67. SINGAPORE HAIR SUPPLEMENTS MARKET SIZE, BY INGREDIENT, 2018-2030 (USD MILLION)
• TABLE 68. SINGAPORE HAIR SUPPLEMENTS MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
• TABLE 69. SINGAPORE HAIR SUPPLEMENTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 70. SOUTH KOREA HAIR SUPPLEMENTS MARKET SIZE, BY INGREDIENT, 2018-2030 (USD MILLION)
• TABLE 71. SOUTH KOREA HAIR SUPPLEMENTS MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
• TABLE 72. SOUTH KOREA HAIR SUPPLEMENTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 73. TAIWAN HAIR SUPPLEMENTS MARKET SIZE, BY INGREDIENT, 2018-2030 (USD MILLION)
• TABLE 74. TAIWAN HAIR SUPPLEMENTS MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
• TABLE 75. TAIWAN HAIR SUPPLEMENTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 76. THAILAND HAIR SUPPLEMENTS MARKET SIZE, BY INGREDIENT, 2018-2030 (USD MILLION)
• TABLE 77. THAILAND HAIR SUPPLEMENTS MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
• TABLE 78. THAILAND HAIR SUPPLEMENTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 79. VIETNAM HAIR SUPPLEMENTS MARKET SIZE, BY INGREDIENT, 2018-2030 (USD MILLION)
• TABLE 80. VIETNAM HAIR SUPPLEMENTS MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
• TABLE 81. VIETNAM HAIR SUPPLEMENTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 82. EUROPE, MIDDLE EAST & AFRICA HAIR SUPPLEMENTS MARKET SIZE, BY INGREDIENT, 2018-2030 (USD MILLION)
• TABLE 83. EUROPE, MIDDLE EAST & AFRICA HAIR SUPPLEMENTS MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
• TABLE 84. EUROPE, MIDDLE EAST & AFRICA HAIR SUPPLEMENTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 85. EUROPE, MIDDLE EAST & AFRICA HAIR SUPPLEMENTS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 86. DENMARK HAIR SUPPLEMENTS MARKET SIZE, BY INGREDIENT, 2018-2030 (USD MILLION)
• TABLE 87. DENMARK HAIR SUPPLEMENTS MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
• TABLE 88. DENMARK HAIR SUPPLEMENTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 89. EGYPT HAIR SUPPLEMENTS MARKET SIZE, BY INGREDIENT, 2018-2030 (USD MILLION)
• TABLE 90. EGYPT HAIR SUPPLEMENTS MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
• TABLE 91. EGYPT HAIR SUPPLEMENTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 92. FINLAND HAIR SUPPLEMENTS MARKET SIZE, BY INGREDIENT, 2018-2030 (USD MILLION)
• TABLE 93. FINLAND HAIR SUPPLEMENTS MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
• TABLE 94. FINLAND HAIR SUPPLEMENTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 95. FRANCE HAIR SUPPLEMENTS MARKET SIZE, BY INGREDIENT, 2018-2030 (USD MILLION)
• TABLE 96. FRANCE HAIR SUPPLEMENTS MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
• TABLE 97. FRANCE HAIR SUPPLEMENTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 98. GERMANY HAIR SUPPLEMENTS MARKET SIZE, BY INGREDIENT, 2018-2030 (USD MILLION)
• TABLE 99. GERMANY HAIR SUPPLEMENTS MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
• TABLE 100. GERMANY HAIR SUPPLEMENTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 101. ISRAEL HAIR SUPPLEMENTS MARKET SIZE, BY INGREDIENT, 2018-2030 (USD MILLION)
• TABLE 102. ISRAEL HAIR SUPPLEMENTS MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
• TABLE 103. ISRAEL HAIR SUPPLEMENTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 104. ITALY HAIR SUPPLEMENTS MARKET SIZE, BY INGREDIENT, 2018-2030 (USD MILLION)
• TABLE 105. ITALY HAIR SUPPLEMENTS MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
• TABLE 106. ITALY HAIR SUPPLEMENTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 107. NETHERLANDS HAIR SUPPLEMENTS MARKET SIZE, BY INGREDIENT, 2018-2030 (USD MILLION)
• TABLE 108. NETHERLANDS HAIR SUPPLEMENTS MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
• TABLE 109. NETHERLANDS HAIR SUPPLEMENTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 110. NIGERIA HAIR SUPPLEMENTS MARKET SIZE, BY INGREDIENT, 2018-2030 (USD MILLION)
• TABLE 111. NIGERIA HAIR SUPPLEMENTS MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
• TABLE 112. NIGERIA HAIR SUPPLEMENTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 113. NORWAY HAIR SUPPLEMENTS MARKET SIZE, BY INGREDIENT, 2018-2030 (USD MILLION)
• TABLE 114. NORWAY HAIR SUPPLEMENTS MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
• TABLE 115. NORWAY HAIR SUPPLEMENTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 116. POLAND HAIR SUPPLEMENTS MARKET SIZE, BY INGREDIENT, 2018-2030 (USD MILLION)
• TABLE 117. POLAND HAIR SUPPLEMENTS MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
• TABLE 118. POLAND HAIR SUPPLEMENTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 119. QATAR HAIR SUPPLEMENTS MARKET SIZE, BY INGREDIENT, 2018-2030 (USD MILLION)
• TABLE 120. QATAR HAIR SUPPLEMENTS MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
• TABLE 121. QATAR HAIR SUPPLEMENTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 122. RUSSIA HAIR SUPPLEMENTS MARKET SIZE, BY INGREDIENT, 2018-2030 (USD MILLION)
• TABLE 123. RUSSIA HAIR SUPPLEMENTS MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
• TABLE 124. RUSSIA HAIR SUPPLEMENTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 125. SAUDI ARABIA HAIR SUPPLEMENTS MARKET SIZE, BY INGREDIENT, 2018-2030 (USD MILLION)
• TABLE 126. SAUDI ARABIA HAIR SUPPLEMENTS MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
• TABLE 127. SAUDI ARABIA HAIR SUPPLEMENTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 128. SOUTH AFRICA HAIR SUPPLEMENTS MARKET SIZE, BY INGREDIENT, 2018-2030 (USD MILLION)
• TABLE 129. SOUTH AFRICA HAIR SUPPLEMENTS MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
• TABLE 130. SOUTH AFRICA HAIR SUPPLEMENTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 131. SPAIN HAIR SUPPLEMENTS MARKET SIZE, BY INGREDIENT, 2018-2030 (USD MILLION)
• TABLE 132. SPAIN HAIR SUPPLEMENTS MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
• TABLE 133. SPAIN HAIR SUPPLEMENTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 134. SWEDEN HAIR SUPPLEMENTS MARKET SIZE, BY INGREDIENT, 2018-2030 (USD MILLION)
• TABLE 135. SWEDEN HAIR SUPPLEMENTS MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
• TABLE 136. SWEDEN HAIR SUPPLEMENTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 137. SWITZERLAND HAIR SUPPLEMENTS MARKET SIZE, BY INGREDIENT, 2018-2030 (USD MILLION)
• TABLE 138. SWITZERLAND HAIR SUPPLEMENTS MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
• TABLE 139. SWITZERLAND HAIR SUPPLEMENTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 140. TURKEY HAIR SUPPLEMENTS MARKET SIZE, BY INGREDIENT, 2018-2030 (USD MILLION)
• TABLE 141. TURKEY HAIR SUPPLEMENTS MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
• TABLE 142. TURKEY HAIR SUPPLEMENTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 143. UNITED ARAB EMIRATES HAIR SUPPLEMENTS MARKET SIZE, BY INGREDIENT, 2018-2030 (USD MILLION)
• TABLE 144. UNITED ARAB EMIRATES HAIR SUPPLEMENTS MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
• TABLE 145. UNITED ARAB EMIRATES HAIR SUPPLEMENTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 146. UNITED KINGDOM HAIR SUPPLEMENTS MARKET SIZE, BY INGREDIENT, 2018-2030 (USD MILLION)
• TABLE 147. UNITED KINGDOM HAIR SUPPLEMENTS MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
• TABLE 148. UNITED KINGDOM HAIR SUPPLEMENTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 149. HAIR SUPPLEMENTS MARKET SHARE, BY KEY PLAYER, 2023
• TABLE 150. HAIR SUPPLEMENTS MARKET, FPNV POSITIONING MATRIX, 2023

The Hair Supplements Market was valued at USD 959.22 million in 2023, expected to reach USD 1,023.31 million in 2024, and is projected to grow at a CAGR of 6.77%, to USD 1,517.81 million by 2030.

The hair supplements market encompasses products designed to enhance hair health, growth, and appearance through various vitamins, minerals, and botanical extracts. These supplements address diverse issues like hair thinning, loss, and breakage, and are often consumed orally as part of daily health routines. The necessity for such products arises from lifestyle choices, nutritional deficiencies, and health conditions that impact hair vitality. Applications span from individual consumers seeking improved hair health to prescription-based solutions for clinical treatments. The end-use scope largely includes beauty and wellness industries, dermatologists, trichologists, and personal grooming sectors. Recent market dynamics are driven by the increasing consumer awareness of holistic wellness, growing disposable income, and a rising trend towards natural and organic product variants. Further, social media influence and celebrity endorsements amplify market penetration. However, the market faces limitations such as stringent regulations regarding claims and ingredients, potential side effects, and a crowded marketplace with numerous brands vying for attention. The latest opportunities lie in personalized supplements tailored to individual genetic and lifestyle factors, innovations in ingredient sourcing for sustainability, and technological integration like AI to predict consumer needs and product efficiency. Companies can capitalize by investing in research and development for unique proprietary blends, engaging in strategic partnerships for broader distribution, and enhancing transparency and education about product benefits and safety. Nonetheless, challenges include maintaining ingredient supply chains and navigating regulatory landscapes varying across geographies. Suspension of consumer spending due to economic downturns and skepticism about product efficacy also pose threats. The market invites innovation in traceability and efficacy studies to substantiate claims, and the rise of clean label products presents a growing niche. Overall, the hair supplements market is characterized by its competitive nature but promises growth through strategic innovation and insight-driven marketing approaches.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Hair Supplements Market

The Hair Supplements Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Growing awareness about the benefits of hair supplements
  • Easy availability of hair supplement products
  • Growing number of health conscious people
• Market Restraints
  • Requirement of ample amount of time to show results
• Market Opportunities
  • Research and development in hairs related problems and new product launches in hair supplements
  • Incorporation of innovative marketing and advertising strategies
• Market Challenges
  • Stringent government regulation pertaining to the labeling of hair supplement products

Porter's Five Forces: A Strategic Tool for Navigating the Hair Supplements Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Hair Supplements Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Hair Supplements Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Hair Supplements Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Hair Supplements Market

A detailed market share analysis in the Hair Supplements Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Hair Supplements Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Hair Supplements Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Hair Supplements Market

A strategic analysis of the Hair Supplements Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Hair Supplements Market, highlighting leading vendors and their innovative profiles. These include Briogeo, Brock Beauty Inc, Country life, LLC, Haleon PLC, Help Hair, HUM Nutrition Inc., iHerb, LLC, L'Oreal S.A., Matsun Nutrition, New Chapter, Inc., Nutraceutical Wellness Inc., Sugarbear Vitamin Care, The Boots Company, PLC, The Bountiful Company, and Viviscal Limited.

Market Segmentation & Coverage

This research report categorizes the Hair Supplements Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Ingredient, market is studied across Biotin, Folic Acid, Saw Palmetto Extract, Vitamin A, and Vitamin D.
• Based on Form, market is studied across Capsules, Pills, and Tablets.
• Based on Distribution Channel, market is studied across Hypermarket, Online Channels, Pharmacy, and Supermarket.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Growing awareness about the benefits of hair supplements
    • 5.1.1.2. Easy availability of hair supplement products
    • 5.1.1.3. Growing number of health conscious people
  • 5.1.2. Restraints
    • 5.1.2.1. Requirement of ample amount of time to show results
  • 5.1.3. Opportunities
    • 5.1.3.1. Research and development in hairs related problems and new product launches in hair supplements
    • 5.1.3.2. Incorporation of innovative marketing and advertising strategies
  • 5.1.4. Challenges
    • 5.1.4.1. Stringent government regulation pertaining to the labeling of hair supplement products
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Hair Supplements Market, by Ingredient

• 6.1. Introduction
• 6.2. Biotin
• 6.3. Folic Acid
• 6.4. Saw Palmetto Extract
• 6.5. Vitamin A
• 6.6. Vitamin D

7. Hair Supplements Market, by Form

• 7.1. Introduction
• 7.2. Capsules
• 7.3. Pills
• 7.4. Tablets

8. Hair Supplements Market, by Distribution Channel

• 8.1. Introduction
• 8.2. Hypermarket
• 8.3. Online Channels
• 8.4. Pharmacy
• 8.5. Supermarket

9. Americas Hair Supplements Market

• 9.1. Introduction
• 9.2. Argentina
• 9.3. Brazil
• 9.4. Canada
• 9.5. Mexico
• 9.6. United States

10. Asia-Pacific Hair Supplements Market

• 10.1. Introduction
• 10.2. Australia
• 10.3. China
• 10.4. India
• 10.5. Indonesia
• 10.6. Japan
• 10.7. Malaysia
• 10.8. Philippines
• 10.9. Singapore
• 10.10. South Korea
• 10.11. Taiwan
• 10.12. Thailand
• 10.13. Vietnam

11. Europe, Middle East & Africa Hair Supplements Market

• 11.1. Introduction
• 11.2. Denmark
• 11.3. Egypt
• 11.4. Finland
• 11.5. France
• 11.6. Germany
• 11.7. Israel
• 11.8. Italy
• 11.9. Netherlands
• 11.10. Nigeria
• 11.11. Norway
• 11.12. Poland
• 11.13. Qatar
• 11.14. Russia
• 11.15. Saudi Arabia
• 11.16. South Africa
• 11.17. Spain
• 11.18. Sweden
• 11.19. Switzerland
• 11.20. Turkey
• 11.21. United Arab Emirates
• 11.22. United Kingdom

12. Competitive Landscape

• 12.1. Market Share Analysis, 2023
• 12.2. FPNV Positioning Matrix, 2023
• 12.3. Competitive Scenario Analysis
• 12.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Briogeo
• 2. Brock Beauty Inc
• 3. Country life, LLC
• 4. Haleon PLC
• 5. Help Hair
• 6. HUM Nutrition Inc.
• 7. iHerb, LLC
• 8. L'Oreal S.A.
• 9. Matsun Nutrition
• 10. New Chapter, Inc.
• 11. Nutraceutical Wellness Inc.
• 12. Sugarbear Vitamin Care
• 13. The Boots Company, PLC
• 14. The Bountiful Company
• 15. Viviscal Limited